Strength Weakness

- Use vitality curve - Use vitality curve

- Adding pressure to employes
to select the high quality
workers
- Create a possible solution on solving
the problem
- Contain a clear plan on developing,
testing and improving the app
- Main profit is spend on labour cost,
attract high quality worker
- Being a new and small
company, using this work
culture might decrease the
amount of employees very
quickly in a short period of
time.
- Need a lot of improvement and
features in the app
- Use a lot of high education level
workers for developing simple app

Opportunity
- Have a large niche market
- Focusing on student and
develop function just for
student
- Design just for the student
- No ad to distract student
- Cooperating with other company to
help advertise and make profit
- Adding a page for shop
- Well plan out for more development in
the app
Threats
- Have similar competition in the market
- Other app and tools with better
function
- Selling personal data
- Using the information from
student note for profit from
other company

Upsides
The main target this app focuses on is students, giving this company a large opportunity
because of the amount in this group. This app is designed just for students, considering a lot of
different aspects the student needs like removing ads to not distract, selling cheaper price
textbooks, don’t require payment for extra function, etc… showing the creator is actually trying
to solve the problem and help students. The creator of the company also seems to have a very
clear thought on what is going to happen next, giving out clear plans for what improvement will
be added into the app. The work culture of this company is vitality curve, which means this
company will have high quality employees while eliminating the weaker one. These workers
also will have a high salary since most of the profit of the company will be spent on labour. On
the topic of education, there will be a lot of growth in the future, putting in investment can grow
later in the future.

Downsides
This app has a lot of flaws and needs plenty of improvement before the app can function better.
Being a small company for now, using the vitality curve will be challenging. It limited the
employees and the change of employees might be very often. Many other apps and tools are
similar to this design, adding more competition in this area of the market. Some big companies
like Google and Microsoft have also created similar ideas that won a lot of attention. The way
this company makes profit is from selling personal data. Some bigger companies also do similar
things like facebook and instagram. But being a newly started company, if a customer knows
about selling personal data, this might lose the user’s trust. The company needs time to gain the
trust of the user, and improve the app, adding functions or design other companies don’t. This
means investing in this company will take time for any payback.

Conclusion
Overall, the concept and model of this app is able to solve the problem of the student with the
proper function. Buying a part of stock will be worth it for a long term. In the market of education,
it will always be important to people since it is the generation for future society. But this takes a
long time to adjust to students, parents, teachers and school. The app also needs to advertise
to the other and can expand as the business gets more popular.