BIBLIOGRAPHY

BOOKS

1. kotler philip.1986 , "Marketing Management", Eleventh Edition,

Pearson Education, India.

2. Kothari, C.R. 1990 , "Research Methodology", Second ed. Wishwa

Prashan Publication New Delhi.

3. Ramaswamy V S and Namakumari S. 2010 , "Marketing Management",

fourth edition, page no;419-421.

4. Wipperfurth Alex.2006, "Brand Hijack: Marketing Without

Marketing", Portfolio Trade, India.

5. kotler Philip, Kevin Lane.2016,"Marketing Management’" fifteen

edition, vikas publications.

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above 60

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4. Education qualification : SSLC HSC Graduate

Diploma Other specify

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8.How do you came to know about Periyar rice?

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10.Which brand of product do you prefer more?

Periyar rice Nirapara Pavizham Rani

11. How long you are using Periyar rice?

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