Title: Supply Chain Management of Divine JM Pasalubong Store
Subject Entity: Divine JM Pasalubong Store
Business Site: Buhangin, Davao City
Divine Grace Lumanog-30008
Shenna Justiniane-33587
Merrycris Tagalog-33518
Anabelle Arlalejo-33545
Nieven Haspe-33574 PESTLE ANALYSIS
DIVINE JM PASALUBONG STORE
P E S T L E Political Economic Social Technological Legal Environment
Uses technological The owner Great factor Partnership machineries must consider for between two for the source of Employment Pasalubong or more manufacturin raw materials laws. Adverse Center complementa g for efficient through trade Consumer weather such owners ry store. production to relationship protection as calamities because they Seasonal gain longer between his laws. cause are one of the aspects. profit. country and Health and suspension on supplier of Advertising They must the country safety operations. Pasalubong and publicity. have group which he aims standards. Centers here employee page on social to source the in Davao City. expectations. media for raw materials. wider promotion. PORTER’S FIVE MODEL FORCES
RIVALRY AMONG THREAT OF NEW
EXISTING COMPETITOR: ENTRANTS THREAT OF NEW ONLY 2 PEOPLE WORKING ENTRANTS: FACE-TO-FACE BUSINESS SUPPLIER BUYERS, TERMINAL AREAS, TECHNOLGY PASSENGERS AND PRIVATE FIRM NUMBER OF CUSTOMERS
BARGAINING POWER OF RIVALRY SUPPLIERS AMONG BARGAINING EXISTING POWER OF BUYERS COMPETITOR BARGAINING POWER OF S SUPPLIERS: 2 MAIN COMPETITORS BRAND IDENTITY SWITCHING COST BARGAINING POWER OF THREAT OF SUBSTITUTE BUYERS: PRODUCT: CUSTOMIZED LABELS ON NUMBER OF SUBSTITUTE CUSTOMERS PRODUCT THREAT OF PREFERENCES BUYER PROPERSITY TO SUBSTITUTE THEY MANUFACTURE SUBSTITUTE PRODUCTS THEIR OWN PRODUCTS RELATIVE PRICE PERFORMANCE AND PERSONALITY OF SUBSTITUTE DELIVER TO CUSTOMERS PERCIEVE LEVEL OF PRODUCT FOR SUPPLYING DIFFERENTIATION SWITCHING COST Divine JM Pasalubong Store’s Location
Geographical visualization of Divine JM pasalubong store’s location
Source: Google Maps The Divine JM Pasalubong Store is located beside the Holy Child College of Davao City. It is 5-minute walking distance from the target market which are the students, teachers, and travellers for the store is just at the roadside. SUPPLY CHAIN MANAGEMENT As an entrepreneur, it’s best to have a wider knowledge on how to manage well your business. One of the factors in managing well your business is you must have a warehouse for safe keeping of the products. In Divine JM Pasalubong Store’s case, they don’t perform warehousing because they directly deliver their products to their costumer’s for supplying or display on their store for direct selling after manufacturing. But it is not a disadvantage on their part. They likely more want no to store more of their products.
A.DISTRIBUTION FLOW
The flow of the producer in distribution their products to reach their customers are as follows:
• The students and teachers will come to the store from their school to purchase the different products.
• The producer will personally deliver the products for supplying.
B.CHOICE OF INTERMEDIARES
• Divine JM Pasalubong Store plays the role of intermediary on its own, manufacturer, distributor, and retailer on its own.
C.OTHER RELEVANT STRATEGIES
• Divine JM Pasalubong Store is a place wherein the costumers will love to go during snack time because there are lot of products to choose in accordance to their preferences.
PRODUCT STRATEGIES
PRODUCT LEVELS
a) Core Product - Comfort for everybody.
b) Generic Product – Flavourful; Easy to grab.
c) Expected Product – The products are really affordable; ready to eat.
d) Potential Product - Can put the brand name into the bigger field business. CLIENTELE
Enhancement of strategies in the business and employ modern practices using the modern technology in making pastries to the efficiency of making the products or orders to meet and to serve the customer’s desire.
DEMOGRAPHICS: Male and Female, 3 y/o and above.
MARKET POTENTIAL: It depends to the volume of consumer in every transaction.
The target market are the younger customer whose mostly buy or order pastries, other teachers that works in school near the store and other people live around the village who’s usually breads and rolls. The main target of the business is the travellers. They have a good customer service in order to get the loyalty of the customer. They use modern technology to the conveniences and their own uniqueness of their ingredients in order to satisfy the customer’s wants and desires.
PRODUCT AND SERVICES
The reason for its growth is they enhance its credibility and they adopt changes to remain in the market. Divine JM provide flavoured that will click to everyone and offer new product to taste.
Divine JM has its own variety of products and flavoured:
• OTAP – 3 VARIETY
• COOKIES – 4 VARIETY
• DICE – 2 VARIETY
• HOPIA – 1 VARIETY
The main goal is to beat Sonnysweet and Davao Star which are their main competitors. SUCCES FACTORS/IMPEDIMENTS O SUCCESS
1. Locally well-known product brand name as it is home-grown business
The business starts in year 1993 and still in the track of year 2019, they start in small business own by his mother in a very small capital.
2. Customer loyalty or retention from its market segment
The costumer gain trust of this business because of its lowest cost and availability in the market
3. Strategic location
Divine JM Pasalubong Store is located beside the Holy school of Davao College which easily to track.
4. Managed by leaders who consider the holistic development
The business was managed by a married couple who are graduated of accountancy in Ateneo de Davao University and a graduate of agriculture. They are both member of Couple for Christ. They inherited the business from their parents.
5. Defined Target Market
Since the business is about pasalubong products, it’s main target are the travellers and the students and teachers of Holy Child School of Davao City since the store is located beside it.
6. Affordable Pricing
Divine JM Pasalubong Store is affordable pricing.
7. Product Variations
This product offers different flavour and packaging.
Moreover, the SWOT analysis will explain more the success factors and key issue for DIVINE JM PASALUBONG STORE. SWOT ANALYSIS
This part of the paper represent the SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis of the business which helps the management to identify the internal and external considerations that can be a strong basis for the potential strategies to grow the business.
PRODUCTION VARIATION PRODUCTS ARE PERISHABLE STRENGTH STABLE LOCATION WEAKNESESS ITEMS EVERYDAY SELLING NO BUSINESS WEBSITE EXPERIENCED STAFF COMPETITORS PRESSURE QUALITY INGREDIENTS HUMAN CAPITAL PRODUCTS ARE AT ITS LOWEST DOESN’T PERORM COST WAREHOUSING ABLE TO ACCOMMODATE THE COMPANY HAS A CUSTMER REQUEST WEAKNESS AGAINTS FUTURE IT IS ALSO AN COMPETITORS AND THEIR EXPERIENCEDBUSINESS UNIT,CONSIDERING THEY HAVE BEEN IN THE SWOT FUTURE PROFIT.
BUSINESS IN 21 YEARS. ANALYSIS
OPPORTUNI THREAT TY CUSTOMERS LOYALTY ALREADY ESTABLISHED EXPANSION OF THE PRODUCT BAKERIES IN THE AREA LINE LOW PRICE OF POSSIBLE TECHNOLOGY COMPETITORS UPDATE GOVERNMENT EXPANSION OF THE PRODUCT REGULATIONS AND RANGE INCREASE LABOR COST AND INTEREST RATE
