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DMMA College of Southern Philippines

Title: Supply Chain Management of Divine JM Pasalubong Store

Subject Entity: Divine JM Pasalubong Store

Business Site: Buhangin, Davao City

Divine Grace Lumanog-30008

Shenna Justiniane-33587

Merrycris Tagalog-33518

Anabelle Arlalejo-33545

Nieven Haspe-33574
PESTLE ANALYSIS

DIVINE JM PASALUBONG STORE

P E S T L E
Political Economic Social Technological Legal Environment

Uses
technological
The owner
Great factor Partnership machineries
must consider
for between two for
the source of Employment
Pasalubong or more manufacturin
raw materials laws. Adverse
Center complementa g for efficient
through trade Consumer weather such
owners ry store. production to
relationship protection as calamities
because they Seasonal gain longer
between his laws. cause
are one of the aspects. profit.
country and Health and suspension on
supplier of Advertising They must
the country safety operations.
Pasalubong and publicity. have group
which he aims standards.
Centers here employee page on social
to source the
in Davao City. expectations. media for
raw materials.
wider
promotion.
PORTER’S FIVE MODEL FORCES

RIVALRY AMONG THREAT OF NEW


EXISTING COMPETITOR: ENTRANTS
THREAT OF NEW
ONLY 2 PEOPLE WORKING ENTRANTS:
FACE-TO-FACE BUSINESS
SUPPLIER BUYERS, TERMINAL AREAS,
TECHNOLGY PASSENGERS AND PRIVATE
FIRM
NUMBER OF CUSTOMERS

BARGAINING
POWER OF RIVALRY
SUPPLIERS AMONG
BARGAINING
EXISTING
POWER OF BUYERS
COMPETITOR
BARGAINING POWER OF S
SUPPLIERS:
2 MAIN COMPETITORS
BRAND IDENTITY
SWITCHING COST
BARGAINING POWER OF
THREAT OF SUBSTITUTE BUYERS:
PRODUCT: CUSTOMIZED LABELS ON
NUMBER OF SUBSTITUTE CUSTOMERS
PRODUCT THREAT OF PREFERENCES
BUYER PROPERSITY TO SUBSTITUTE THEY MANUFACTURE
SUBSTITUTE PRODUCTS THEIR OWN PRODUCTS
RELATIVE PRICE PERFORMANCE AND PERSONALITY
OF SUBSTITUTE DELIVER TO CUSTOMERS
PERCIEVE LEVEL OF PRODUCT FOR SUPPLYING
DIFFERENTIATION
SWITCHING COST
Divine JM Pasalubong Store’s Location

Geographical visualization of Divine JM pasalubong store’s location


Source: Google Maps
The Divine JM Pasalubong Store is located beside the Holy Child
College of Davao City. It is 5-minute walking distance from the target
market which are the students, teachers, and travellers for the store is
just at the roadside.
SUPPLY CHAIN MANAGEMENT
As an entrepreneur, it’s best to have a wider knowledge on how to manage well your business.
One of the factors in managing well your business is you must have a warehouse for safe keeping of the
products. In Divine JM Pasalubong Store’s case, they don’t perform warehousing because they directly
deliver their products to their costumer’s for supplying or display on their store for direct selling after
manufacturing. But it is not a disadvantage on their part. They likely more want no to store more of their
products.

A.DISTRIBUTION FLOW

The flow of the producer in distribution their products to reach their customers are as follows:

• The students and teachers will come to the store from their school to purchase the
different products.

• The producer will personally deliver the products for supplying.

B.CHOICE OF INTERMEDIARES

• Divine JM Pasalubong Store plays the role of intermediary on its own, manufacturer,
distributor, and retailer on its own.

C.OTHER RELEVANT STRATEGIES

• Divine JM Pasalubong Store is a place wherein the costumers will love to go during
snack time because there are lot of products to choose in accordance to their preferences.

PRODUCT STRATEGIES

PRODUCT LEVELS

a) Core Product - Comfort for everybody.

b) Generic Product – Flavourful; Easy to grab.

c) Expected Product – The products are really affordable; ready to eat.

d) Potential Product - Can put the brand name into the bigger field business.
CLIENTELE

Enhancement of strategies in the business and employ modern practices using the modern
technology in making pastries to the efficiency of making the products or orders to meet and to
serve the customer’s desire.

DEMOGRAPHICS: Male and Female, 3 y/o and above.

MARKET POTENTIAL: It depends to the volume of consumer in every transaction.

The target market are the younger customer whose mostly buy or order pastries, other
teachers that works in school near the store and other people live around the village who’s
usually breads and rolls. The main target of the business is the travellers. They have a good
customer service in order to get the loyalty of the customer. They use modern technology to the
conveniences and their own uniqueness of their ingredients in order to satisfy the customer’s
wants and desires.

PRODUCT AND SERVICES

The reason for its growth is they enhance its credibility and they adopt changes to remain
in the market. Divine JM provide flavoured that will click to everyone and offer new product to
taste.

Divine JM has its own variety of products and flavoured:

• OTAP – 3 VARIETY

• COOKIES – 4 VARIETY

• DICE – 2 VARIETY

• HOPIA – 1 VARIETY

The main goal is to beat Sonnysweet and Davao Star which are their main competitors.
SUCCES FACTORS/IMPEDIMENTS O SUCCESS

1. Locally well-known product brand name as it is home-grown business

The business starts in year 1993 and still in the track of year 2019, they start in small
business own by his mother in a very small capital.

2. Customer loyalty or retention from its market segment

The costumer gain trust of this business because of its lowest cost and availability in the
market

3. Strategic location

Divine JM Pasalubong Store is located beside the Holy school of Davao College which easily
to track.

4. Managed by leaders who consider the holistic development

The business was managed by a married couple who are graduated of accountancy in Ateneo
de Davao University and a graduate of agriculture. They are both member of Couple for Christ.
They inherited the business from their parents.

5. Defined Target Market

Since the business is about pasalubong products, it’s main target are the travellers and the
students and teachers of Holy Child School of Davao City since the store is located beside it.

6. Affordable Pricing

Divine JM Pasalubong Store is affordable pricing.

7. Product Variations

This product offers different flavour and packaging.

Moreover, the SWOT analysis will explain more the success factors and key issue for
DIVINE JM PASALUBONG STORE.
SWOT ANALYSIS

This part of the paper represent the SWOT (Strengths, Weaknesses, Opportunities,
Threats) Analysis of the business which helps the management to identify the internal and
external considerations that can be a strong basis for the potential strategies to grow the business.

PRODUCTION VARIATION
PRODUCTS ARE PERISHABLE
STRENGTH
STABLE LOCATION WEAKNESESS
ITEMS
EVERYDAY SELLING
NO BUSINESS WEBSITE
EXPERIENCED STAFF
COMPETITORS PRESSURE
QUALITY INGREDIENTS
HUMAN CAPITAL
PRODUCTS ARE AT ITS LOWEST
DOESN’T PERORM
COST
WAREHOUSING
ABLE TO ACCOMMODATE
THE COMPANY HAS A
CUSTMER REQUEST
WEAKNESS AGAINTS FUTURE
IT IS ALSO AN
COMPETITORS AND THEIR
EXPERIENCEDBUSINESS
UNIT,CONSIDERING
THEY HAVE BEEN IN THE
SWOT
FUTURE PROFIT.

BUSINESS IN 21 YEARS. ANALYSIS


OPPORTUNI
THREAT
TY CUSTOMERS LOYALTY
ALREADY ESTABLISHED
EXPANSION OF THE PRODUCT
BAKERIES IN THE AREA
LINE
LOW PRICE OF
POSSIBLE TECHNOLOGY
COMPETITORS
UPDATE
GOVERNMENT
EXPANSION OF THE PRODUCT
REGULATIONS AND
RANGE
INCREASE LABOR COST
AND INTEREST RATE