A Study on consumers behavior on mobile phone network service

providers in Thoothukudi

1. Name :

2. Gender : a) Male b) Female

3. Age
a) Below 18 b) 18 – 25 c) 25 – 30 d) Above 30
4. Profession
a) Private/Govt. Employee b) Professional
c) Businessman/Self-employment d) Student e) Others
5. Income
a) Below Rs.10,000 b) Rs.10,000 to Rs.20,000 c) Rs.20,000 to Rs.30,000
d) Rs.30,000 to Rs.40,000 e) Above Rs.40,000
6. Residential Status : a) Rural b) Urban

7. Purpose of mobile Phone : a) Personal b) Official c) Both

8. Who is your Mobile network service provider?

a) BSNL b) Reliance Jio c) Airtel d) Vodofone e) Idea
f) Others ______________ (mention)
9. Spending on the Service provider per month
a) Below Rs.100 b) Rs.100 to Rs.300 c) Rs.300 to Rs.500 d) Above Rs.500
10. Recharge payment type : a) Prepaid b) Postpaid

11. Recharge payment mode : a) Through Retailer b) Through online

12. Which service you highly use from your service provider?
a) Call b) Internet c) Messages (SMS)
13. What is your average number of calls per day?
a) 0-5 b) 5-10 c) 10-20 d) Above 20
14. What is your average number of messages (SMS) per day?
a) 0-5 b) 5-10 c) 10-20 d) Above 20
15. Are you aware about the Value-Added Services such as Caller tunes, Cricket,
Astrology, Jokes, Missed call alerts, etc.?
a) Yes b) No
16. Through which source you attracted to subscribe the mobile network service
provider?
a) Television/Newspaper b) Retailers c) Posters
d) Friends/Relatives e) Online Advertisements
17. Do you like to change your service provider to another one?
a) Yes b) No Reason: ……………………………………………
18. How many years you using your current mobile network service provider?
a) < 1 year b) 1 - 3 years c) 3 - 5 years d) > 5 years
19. Satisfaction Levels
Highly
Highly Dis-
Particulars Satisfied
Satisfied Neutral
satisfied
Dis-
satisfied
Offers/Plans

Promotions/Advertisements

Charges

Call Connectivity

Customer Care

Signal Coverage

20. Suggestions: ………………………………………………………………………….

………………………………………………………………………….
………………………………………………………………………….

THANK YOU