Case Study – Godrej Industries Limited

Introduction
Godrej Group consists of two corporate entities: Godrej Consumer Products and Godrej
Industries.
Godrej Industries Ltd. (GIL) is India's leading manufacturer of oleo-chemicals and makes more
than a hundred chemicals for use in over two dozen industries. It also has a major presence in
food products such as refined oil and tetra pack fruit beverages. Besides, it operates businesses
in medical diagnostics and real estate.
Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with
leadership in personal, hair, household and fabric care segments. Each company has several
SBU’s, divisions and factories.
They are presently exporting their products to 30 countries.

The need
The Godrej group executes its business using the following entities: . They have
• 8 Factories
• 38 CFAs (Carrying and Forwarding Agents)
• 1250 Distributors
The Head office is located at Vikroli, Mumbai while 8 factory locations, 38 CFAs and 1250
Distributors spread across the country.
So the users will be Management, Middle Management and the decision makers like
• Business Head
• Senior Management.
• Finance Management.
• Commercial and Logistic Management.
• Brand Managers.
• Sales Managers.
Godrej have MFG-PRO systems implemented at each location. Godrej had Oracle Express based
system for creating MIS reports using a data warehouse. The support for Oracle Express version
which was being used by Godrej was no longer available. Further, the maintenance cost of the
Oracle Express based system was very high. In addition, the earlier system required lot of
coding to clean up and accumulate data from various sources before it could be converted to a
BI compliant data repository.
The system was available only to a selected few personnel in head office. It was technically
extremely difficult to expose the system to personnel outside the corporate head office. Due to
this the benefits accrued from the system were severely limited.

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Case Study – Godrej Industries Limited

Due to these limitations, all aspects of business information was not a part of the Oracle
Express based data warehouse.
For these reasons it was necessary to move to a more productive and convenient system for
managing the data warehouse and creating flexible BI reports.
So Godrej decided to migrate the data warehouse and the reports to the Microsoft platform
which uses MS SQL Server 2000 for the Data warehouse, MS SQL Server 2000 Analysis Service for
creating OLAP Cubes. IIS 6 as the web server and Internet explorer 5.5 or later as the client
browser.

Solution
Godrej CIO Mr. Mani Mulki entrusted the work of creating a SQL Server based BI solution to
Maestros Mediline Systems Ltd. Maestros has now developed an Extranet BI application for
keeping track of their Sales, Finance and Performance of several SBU’s. The application
developed for the companies of Godrej and the respective modules are as follows.
1) Godrej Consumer Products Limited (GCPL).
a) GCPL-Sales.
i) Primary Sales
ii) Secondary Sales
iii) ERIS
b) GCPL-Finance.
2) Godrej Industries Limited (GIL).
a) GIL Sales and costing.
b) Performance Report.
The application is developed using MS SQL Server 2000 for the Data warehouse, MS SQL Server
2000 Analysis Service for creating OLAP Cubes. IIS 6 as the web server and Internet explorer 5.5
or later as the client browser. Some of the reports made using Office Web Components to allow
flexible pivot-table functionality on the browser and some reports are made in Excel.
The data is extracted from different locations MFG-Pro systems in the form of text files. These
text files are collected at their head office in Mumbai and are used as source of the Data
Warehouse.
The system uses MS SQL Data Transformation Service (DTS) to extract the data from text file
collected from several locations and load into the Data Warehouse. The cubes are created
using MS SQL Server 2000 Analysis Service. The website is developed using FrontPage 2003 and
reports uses Office Web Components (OWC). The whole migration of 2 yrs.historical data is
done in to the new system developed by Maestros mediline.
There are 3 different sites developed by Maestros Mediline, one for GCPL, one for GIL Sales and
Costing and one for Performance Report for all SBUs.

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Case Study – Godrej Industries Limited

Currently the reports are viewed only in the intranet environment but very soon the
applications will be available on Internet using a secure link All reports are automatically
filtered based upon the role of the currently logged on user. This ensures that data relevant to
a specific person is visible in a secure manner even over the Internet.

BI Infrastructure

Technical Benefits
1. Low cost and minimal user training as the users are familiar with Excel.
2. More robust and flexible platform.
3. No need of separate client tools to be installed as Internet Explorer is used as the
client.
4. Extendibility of the solution.
5. Dynamic user interface with pivot table functionality.
6. Less processing time compared to previous system.
7. User can customize the view of data.
8. The reports are displayed in different formats i.e. using of charts.

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Case Study – Godrej Industries Limited

Business Benefits
1. Valuable transactional information is available to employees much faster than before.
2. Enhanced reporting and analysis improve business decision making.
3. Solution helps improve customer service because employees are better informed.
4. Easily integrate data from a wide range of operational and enterprise data sources, and
gain competitive advantage through a holistic view of your business.
5. Gain an integrated view of all the business data as the foundation for traditional
reporting, OLAP analysis, scorecards, and data mining.
6. Deeper analysis of data.
7. Powerful environment for new business intelligence tools.

Future steps
After this solution is implemented, further enhancements are also envisaged. These include:
1. Self scheduling of reports using SQL Reporting services
2. Automatic delivery of reports using Email at a pre-determined frequency
3. Storing snapshots of time bound data for quick retrieval for future use
4. Data mining using SQL Server tools
5. Extraction of actionable information from the data warehouse and sending this
information instantly using SMS messaging to relevant personnel

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