International Conference On-Global Trends in Academic Research GTAR-2014 Bali, Indonesia.

CONFERENCE
PROCEEDINGS BOOK
(GTAR-2014)
International Conference on
“Global Trends in Academic Research”
GTAR-2014
Bali, Indonesia.
Global Illuminators Publishing

International Conference on Global Trends in Academic Research, June 2-3, 2014.
GTAR © 2014 Bali, Indonesia Global Illuminators, Kuala Lumpur, Malaysia.
Abstracts
Book of Proceedings
International Conference on
“Global Trends in Academic Research”
(GTAR-2014) Bali, Indonesia.
Global Illuminators, 18, Jalan Kenanga SD 9/7, Bandar Sri

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© 2014 GTAR
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Proceedings of the International Conference on “Global

Trends in Academic Research” (GTAR-2014) Bali,
Indonesia.
ISBN: 978-969-9948-01-5
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TABLE OF CONTENTS
INTERNATIONAL SCIENTIFIC COMMITTEE.............................. XIV
ORGANIZING COMMITTEE ............................................................ XVII
CONFERENCE PRESIDENT MESSAGE ........................................... XIX
CONFERENCE CHAIR MESSAGE .................................................... XXI
KEYNOTE SPEAKERS .......................................................................XXIII
CONFERENCE PROGRAM............................................................... XXVI
CONFERENCE ATTENDEES ................................................................... 1
TRACK A: BUSINESS MANAGEMENT & ECONOMICS .................. 2
1. AN INTEGRATED TALENT MANAGEMENT SYSTEM:
CHALLENGES FOR COMPETITIVE ADVANTAGE ....................... 3
2. THE INFLUENCING FACTORS OF THE IMPLEMENTATION
STREET VENDOR RELOCATING PROGRAM IN BANDUNG,
INDONESIA. CASE STUDY OF STREET VENDOR ALUN-ALUN,
JALAN KEPATIHAN AND JALAN DALEM KAUM ....................... 4
3. A CONCEPTUAL FRAMEWORK OF ENTREPRENEURSHIP
POLICY ................................................................................................... 5
4. THE COMPETITIVENESS OF MICRO AND SMALL
ENTERPRISES (MSES): FOCUS ON WOMEN
ENTREPRENEURIAL COMPETENCIES IN INDONESIA .............. 6
5. USING TALENT STRATEGY AS A HEDGING STRATEGY TO
MANAGE BANKING TALENT RISKS IN MALAYSIA .................. 7
6. THE INFLUENCE NON-PRICING DETERMINANTS ON USER
SATISFACTION AND BEHAVIORAL INTENTION ON
CONSUMERS AT PRIVATE-FUNDING FACILITY IN
MALAYSIA ............................................................................................ 8
7. BUILDING MULTIDISCIPLINARY INTERNATIONAL
COLLABORATIONS FOR MUTUAL GAIN ...................................... 9
8. DEVELOPING AN INDEX FOR MEDICAL TOURISM ................. 10
9. BUSINESS SUCCESS THROUGH RELATIONSHIP MARKETING
IDENTIFICATION OF RED CHILI PRODUCERS BASED ON THE
SIX MARKETS MODEL ..................................................................... 11
10. HIGHER EDUCATION: ENGAGING THE KNOWLEDGE
ECONOMY, CHALLENGES AND IMPERATIVES ........................ 12
11. MODERN MARKET RETAIL LOCAL FRESH PRODUCE
SUPPLIER VALUE CREATION THROUGH MARKETING
CONTRIBUTION ................................................................................. 14
12. POSITIONING OF SOCIAL MEDIA BRANDS BY VALUE
PROVIDED TO USERS ....................................................................... 15
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13. DECISION MAKING, LEADERSHIP AND POWER IN

EDUCATION ........................................................................................ 17
14. HOW LEADERSHIP FACILITATES AN INNOVATIVE
ORGANIZATIONAL CULTURE AND AN INDEPENDENT
ETHICAL CLIMATE: THE ROLE OF BEING RISK-TAKING AND
INTEGRATIVE .................................................................................... 18
15. STRATEGIC ALLIANCES IN CONTRACTUAL PROJECT R&D:
INTANGIBLE AND TANGIBLE ASPECTS: A CASE STUDY OF
PERTAMINA (INDONESIAN NATIONAL ENERGY COMPANY)
................................................................................................................ 19
16. LOAN LOSS PROVISIONS AND MACROECONOMIC FACTORS:
THE CASE OF MALAYSIAN COMMERCIAL BANKS ................. 20
17. THE STUDY ON EMPLOYEES’ SATISFACTION TO CORE AND
MANAGERIAL COMPETENCY IMPROVEMENT FROM
TRAINING AND DEVELOPMENT PROGRAM: CASE STUDY OF
NUMCHAI INSURANCE COMPANY LIMITED ............................ 21
18. EXPECTATIONS AND NEEDS OF FREIGHT FORWARDERS ON
SERVICE QUALITY OF INTERNATIONAL OCEAN FREIGHT
CARRIERS ............................................................................................ 22
19. THE IMPACT OF EVENT SPONSORSHIP AND TV ADS EVENT
OF BRAND IMAGE TO CROSS MOBILE ....................................... 23
20. THE ISSUES PERTAINING CHANGES IN THE GOVERNMENT
POLICY AND ITS EFFECTS ON MALAY PRINTING
ENTREPRENEURS.............................................................................. 24
21. IMPACT OF THE ENTREPRENEURSHIP EDUCATION ON THE
STUDENT’S ENTREPRENEURIAL VALUE CREATION ............. 25
22. ENHANCING INNOVATION IN QUADRUPLE HELIX
PERSPECTIVE: THE CASE OF THE BUSINESS INCUBATORS IN
–INDONESIA ....................................................................................... 26
23. TREND IN HUMAN CAPITAL RESEARCH: MULTILEVEL
STUDIES ............................................................................................... 27
24. CORPORATE SOCIAL RESPONSIBILITY TOWARDS
CORPORATE PERFORMANCE: WHETHER A BARRIER OR AN
ENDORSER? ........................................................................................ 28
25. PRELIMINARY APPROACH IN IDENTIFY CSFS FOR
EFFECTIVE ICT GOVERNANCE IN MALAYSIAN PUBLIC
SECTOR (MPS) .................................................................................... 29
26. ANGEL INVESTMENT AS A SOURCE OF STARTUP CAPITAL:
A CASE STUDY IN INDONESIA (COMPARATIVE STUDY IN
JAKARTA AND BANDUNG) ............................................................ 30
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27. PERCEPTION OF TOURISM IMPACTS ON ISLAND

DESTINATION BETWEEN HOST COMMUNITY AND VISITORS:
A CASE OF TIOMAN ISLAND.......................................................... 31
28. FINANCING OF SMALL AND MEDIUM ENTERPRISES:
PEOPLE’S CREDIT SCHEME (KUR) CHALLENGES AS FUTURE
PROSPECTS OF SMES IN INDONESIA........................................... 32
29. THE RELATIONSHIP BETWEEN PROACTIVE MARKET
ORIENTATION, RESPONSIVE MARKETING ORIENTATION
AND TECHNOLOGICAL INNOVATION. ....................................... 33
30. FOREIGN CO-AUTHORSHIP PHENOMENON: A PRELIMINARY
STUDY OF RESEARCH PRODUCTIVITY OF HIGHER
EDUCATION INSTITUTION IN INDONESIA ................................ 34
31. BUILDING PUBLIC TRUST THROUGH THE PRACTICE OF
ETHICAL ACCOUNTABILITY AT LOCAL GOVERNMENT ...... 35
32. THE EFFECT OF LEADERSHIP STYLE TOWARDS WORK
FAMILY CONFLICT AT PT. XYZ, BANDUNG .............................. 36
33. WOMEN ENTREPRENEURIAL INTENTIONS IN MICRO AND
SMALL ENTERPRISES (MSES) IN INDONESIA: THE
INFLUENCE OF ENVIRONMENTAL FACTORS ON PERCEIVED
BEHAVIORAL CONTROL ................................................................. 37
34. CHANGE MANAGEMENT: SELF-RENEWAL CAPABILITY IN
EDUCATIONAL INSTITUTIONS. CASE STUDY OF NON-
ACADEMIC STAFFS IN SCHOOL OF BUSINESS AND
MANAGEMENT, BANDUNG INSTITUTE OF TECHNOLOGY
(SBM-ITB), INDONESIA .................................................................... 38
35. MEASURING THE STRATEGIC READINESS OF HUMAN
CAPITAL AND INFORMATIONAL CAPITAL IN SBM ITB ........ 39
36. USING QUALITATIVE RESEARCH IN ACCOUNTING AND
MANAGEMENT STUDIES: NOT A NEW AGENDA .................... 40
37. ANALYZING THE IMPACT OF ALTERNATIVE AND CRITERIA
TO CHOICE OVERLOAD WITH APPLICATIONS OF WEB-
BASED SIMULATION OF COMPARISON SHOPPING................. 41
38. MODELING AND FORECASTING THE VOLUMES OF
MALAYSIA’S IMPORT ...................................................................... 42
39. INTERPERSONAL TRUST AND EMPLOYEE LOYALTY:
DEVELOPING A RESEARCH FRAMEWORK FOR MALAYSIA’S
AUTOMOTIVE INDUSTRY ............................................................... 43
40. THE LINKS BETWEEN HUMAN RESOURCE PRACTICES AND
EMPLOYEE RETENTION: A STUDY OF LIBYAN
GOVERNMENT AGENCIES” ............................................................ 44
41. RELATIONSHIP BETWEEN E-COMMERCE SERVICE QUALITY,
SATISFACTION, TRUST, AND CUSTOMER LOYALTY IN THE
v
HOTEL INDUSTRY IN THE EAST COAST OF PENINSULAR

MALAYSIA .......................................................................................... 45
42. KNOWLEDGE MANAGEMENT SYSTEM FOR RESEARCHER:
COLLEGE OF ARTS, MEDIA AND TECHNOLOGY, THAILAND
................................................................................................................ 46
43. CONTINUOUS QUALITY IMPROVEMENT ENHANCEMENT OF
REGISTERED NURSES IN COMMUNITY HOSPITAL KHON
KAEN PROVINCE ............................................................................... 47
44. SOFT SKILLS FOR LEADERSHIP THAT AFFECT THE PROJECT
CONTROL BY SUB-DISTRICT HEALTH PROMOTING
HOSPITAL DIRECTORS IN ROI-ET PROVINCE. .......................... 48
45. THE ROLE OF SELF-MOTIVE ENGAGEMENT AS MODERATOR
IN PURCHASING GREEN PRODUCTS, THE MALAYSIAN
PERSPECTIVE ..................................................................................... 49
46. ORGANIZATIONAL CHANGE PROCESS: DETERMINE RISKS
AND UNCERTAINTY USING RISK MAP DURING THE CHANGE
PROCESS .............................................................................................. 50
47. BUSINESS DEVELOPMENTS STRATEGY IMPACT: THE CASE
OF MULTIPURPOSE COOPERATIVE BUSINESS ......................... 51
48. IMPROVING STUDENT'S TRANSFERABLE SKILLS AND
ACHIEVEMENT THROUGH WELL-DEVELOPED
INSTRUCTIONAL DESIGN FOR STATISTICS .............................. 52
49. ECONOMICS INEQUALITY AND DELINQUENT BEHAVIOR .. 53
50. FUSION OF EMOTION IN PRODUCT DEVELOPMENT. ............. 54
51. A COMPARATIVE ANALYSIS OF ISLAMIC AND
CONVENTIONAL BANKS’ ROBUSTNESS IN INDONESIA ....... 55
52. A COMPARATIVE ANALYSIS OF DIVERSIFICATION
BENEFITS BETWEEN ISLAMIC EMERGING AND
CONVENTIONAL LARGEST WORLD’S MARKETS DURING
THE 2007 GLOBAL FINANCIAL CRISIS ........................................ 56
53. TRANSFORMING R&D CULTURE FROM A TECHNOLOGY-
VOCATIONAL BASED INSTITUTION TO A RESEARCH
UNIVERSITY: SAMAR STATE UNIVERSITY, PHILIPPINES
CASE ..................................................................................................... 57
54. SUCCESS INDICATORS OF MICRO, SMALL, AND MEDIUM
ENTERPRISES IN LIPA CITY ........................................................... 58
55. COMPLIANCE AMONG SMES IN THE REQUIREMENT ON
PHILIPPINE FINANCIAL REPORTING STANDARDS FOR
SMALL AND MEDIUM ENTERPRISES (PFRS FOR SMES) IN
LIPA CITY: AN ANALYSIS ............................................................... 59
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56. MUSLIM PERSONALITY EFFECTS ON WORKPLACE

DEVIANCE: A CONCEPTUAL STUDY ........................................... 60
57. THE LEADERSHIP STYLE AFFECTING THE GOOD
GOVERNANCE ADMINISTRATION OF THE CHIEF IN
COMMUNITY HOSPITAL MUKDAHAN PROVINCE .................. 61
58. A STUDY OF CURRENCY HEDGING OF THAILAND SMES
EXPORTERS ........................................................................................ 62
59. CUSTOMERS' BEHAVIOR OF USING SERVICE VIA MOBILE
APPLICATION ..................................................................................... 63
60. GIVING LOAN TO MEMBER’S PROFIT OF KOPERASI TEMPE
TAHU INDONESIA IN BANDUNG .................................................. 64
61. A UNIQUE STRATEGY FOR PROMOTING “STUDENT LABOUR
PROGRAM” TO INCREASE THE NUMBER OF STUDENT AT
UNIVERSITAS ADVENT INDONESIA, BANDUNG ..................... 65
62. IDENTIFICATION OF FACTORS THAT CONTRIBUTE TO
CAPITAL STRUCTURE YEAR 2009-2012 (CASE STUDY IN
FOREIGN EXCHANGE BANKS IN INDONESIA).......................... 66
63. EMPLOYABILITY SKILLS IN INCREASING TASK
PERFORMANCE AND CONTEXTUAL PERFORMANCE OF
POLYTECHNIC ENGINEERING GRADUATES: A CONCEPTUAL
FRAMEWORK ..................................................................................... 67
TRACK B: SOCIAL SCIENCES & HUMANITY ................................. 68
64. CONTINUAL SOCIAL GRAPH ANALYSIS OF ONLINE
COMMUNITY FOR A CULTURAL PROJECT IN THE FOREIGN
COUNTRY ............................................................................................ 69
65. UNDERSTANDING ETHNICITY, NATIONAL SENTIMENTS
AND NATION BUILDING IN MULTI-RACIAL ENVIRONMENT
................................................................................................................ 70
66. GROUP COUNSELING FOR AT-RISK ADOLESCENTS .............. 71
67. MALAYSIAN ADOLESCENTS’ MORAL AWARENESS AND
THEIR CULTURAL CONFORMITY ................................................. 72
68. CANILI FAMILY RURAL DEVELOPMENT SCHOOL AS AN
ALTERNATIVE MODE OF EDUCATION ....................................... 73
69. DOES INTEGRATING EMOTIONAL INTELLIGENCE VIA
TEACHING INSTRUCTION ABLE TO PROMOTE STUDENTS’
ATTITUDES TOWARD MATHEMATICS? ..................................... 74
70. PHYSICAL ACTIVITY PROFILE AND RELATED FACTORS
AMONG THE STAFFS OF THE MINISTRY OF YOUTH AND
SPORTS, PUTRAJAYA, MALAYSIA ............................................... 75
71. MOTIVES FOR SPORTING ACTIVITIES PARTICIPATION
AMONG WHEELCHAIR ATHLETES .............................................. 76
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72. GIVING FOOD CLOVER EDUCATION WITH ART ACTIVITIES

TO 5 YEAR-OLD CHILDREN ........................................................... 77
73. YOUTH VOLUNTEERISM IN CHOW KIT, MALAYSIA:
FACTORS OF INVOLVEMENT ........................................................ 78
74. MOTIVATIONAL FACTORS OF FOOTBALL SPECTATORS IN
MALAYSIA .......................................................................................... 79
75. STUDENTS’ SELF – PERCEPTION AND THEIR ACADEMIC
PERFORMANCE ................................................................................. 80
76. GAMIFYING ACADEMIC RESEARCH OF NEAR EXTINCT
MORIBUND WORDS TO PRESERVE CULTURE AND
HERITAGE ........................................................................................... 81
77. FILIPINO MIGRATION POEMS: THE IMPACT OF DIASPORA TO
FILIPINO FAMILIES ........................................................................... 82
78. EXPLORING CAREER AWARENESS AND ASPIRATIONS OF
MALAYSIAN SCHOOL CHILDREN ................................................ 83
79. FOOD CONSUMPTION PATTERNS OF FISHERMAN ON
SPERMONDE ISLANDS..................................................................... 84
80. IMPLEMENTATION OF TURKEY METHOD ON
MEMORIZATION THE QURAN IN MALAYSIA: A STUDY IN
INSTITUTE DARUL TUBA, MALAYSIA ........................................ 85
81. THE COLONIAL PRODUCTION OF TROPICAL SPACE IN
CONGO: UNIFYING HISTORICAL GEOGRAPHY AND
GEOLOGY, ECOLOGICAL ANTHROPOLOGY, AND TROPICAL
MEDICINE ............................................................................................ 86
82. THE DEVIL IS IN THE DETAIL – HISTORY, TRUTH AND
CRITICISM ........................................................................................... 87
83. AN EVALUATION OF THE PUBLIC HEALTH OFFICERS AT
SUB DISTRICT HEALTH PROMOTING HOSPITAL IN BURI
RAM PROVINCE. ................................................................................ 88
84. THE PROFESSIONAL DEVELOPMENT PROGRAMS AND
INTEGRATION OF LEARNING MANAGEMENT SYSTEM ........ 89
85. COMPUTATIONAL RESEARCH BASED (CRB) ACTIVITIES A
NEW APPROACH IN SCHOOL SCIENCE ....................................... 90
86. TRENDS OF STUDY ON TA'WILAT AHL AL-SUNNAH BY ABU
MANSUR AL-MATURIDI: 1970-2004 .............................................. 91
87. AN APPROACH FOR SOFTWARE-AS-A-SERVICE
EVALUATION BASED ON LEARNER REQUIREMENTS ........... 92
88. POSITIVE AND NEGATIVE STRESS MANAGEMENT ON
SPORTS PERFORMANCE AMONG FOOTBALL PLAYERS ....... 93
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89. PERCEIVED PHYSICAL SELF-COMPETENCE AMONG YOUNG

MALAYSIAN ADOLESCENTS IN GENDER-ORIENTED SPORTS
AND CROSS-GENDER SPORTS ....................................................... 94
90. THE STUDY OF COMIC INFLUENCES ON NEW
GENERATION’S DRAWING STYLES ............................................. 95
91. THE BATEK HEP’ CONSONANTS: A PRELIMINARY ACOUSTIC
ANALYSIS OF MALE AND FEMALE SPEAKERS OF UNIQUE
CONSONANTS UTTERANCES......................................................... 96
92. BATEK HEP’ LANGUAGE: THE FEMALE’S PRIDE AND
LEARNING EXPLORATION ............................................................. 97
93. THE SURVIVAL OF AN ARTIST ..................................................... 98
94. AN INVESTIGATION OF PRESCHOOL CHILDREN'S TOY
PREFERENCES ACCORDING TO DIFFERENT VARIANTS* ..... 99
95. DESIGNING AN E-COMMUNICATION SYSTEM TO
EFFECTIVELY LINK SCHOOLS WITH STUDENT'S GUARDIANS
.............................................................................................................. 100
96. HEALTH CARE SYSTEM FOR ELDERLY LIVING ALONE
UNDER RURAL THAILAND CULTURE ....................................... 101
97. A STUDY INTO THE EFFECTS OF PRESCHOOL EDUCATION
ON THE EMOTIONAL SKILLS OF FIRST GRADERS ................ 102
98. MLEARNING IMPLEMENTATION MODEL BASED ON
DISCOVERY LEARNING FOR TEACHER EDUCATION........... 103
99. CONTRIBUTION OF ’ABD AL-RAHMAN HASAN
HABANNAKAH IN THE FIELD OF TAFSIR: BACKGROUND
STUDIES ON THE PRINCIPLES OF TADABBUR IN THE
QAWA’ID AL-TADABBUR AL-AMTHAL LI KITAB ALLAH. 104
100. SOCIAL INTEGRATION OF VIETNAMESE PEOPLE RESIDING
ABROAD ............................................................................................ 105
101. STUDY ASSISTANCE BY SOCIAL METHODOLOGY
APPLICATION FOR MOBILE DEVICE ......................................... 106
102. AN INVESTIGATION OF STUDENTS EMPLOYABILITY SKILLS
OF A NEW ESTABLISHED UNIVERSITY DURING INDUSTRIAL
PLACEMENT ..................................................................................... 107
103. POSTGRADUATE RESEARCH AND ITS ROLE IN THE
DEVELOPMENT PROGRAM OF UNDERGRADUATE .............. 108
104. THE POSITIVE AND NEGATIVE EFFECT OF POSTMODERNISM
ON MASS MEDIA: A CRITICAL REVIEW OF TRENDS FROM
ISLAMIC PERSPECTIVE ................................................................. 110
105. MEASUREMENT FOR ANALYZING INSTANT MESSENGER
APPLICATION ADOPTION USING UNIFIED THEORY OF
ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT2) ...... 111
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106. APPLIED THEATRE FOR HEALTH TOPIC LEARNING ............ 112

107. TERENGGANU FOOTBALL FANS ATTENDANCE IN
MALAYSIA CUP 2013: CULTURE AND BEHAVIORS............... 113
108. MOTOR SKILLS PROFICIENCY AS INDICATOR TO PREDICT
OBESITY AMONG SCHOOL-AGED CHILDREN ........................ 114
109. PREDICTIVE FACTORS FOR THE “TEEN MOM”
PHENOMENON: THE ROLE OF STUDY ORIENTATION, SELF-
ESTEEM, FAMILY STRUCTURE, COMMUNICATION AND
PARENTING STYLE ......................................................................... 115
110. RURAL-URBAN MIGRATION FOR BETTER FUTURE IN
MALAYSIA ........................................................................................ 116
111. BENCHMARKING ON SCHOOL HEALTH PROGRAMS
ADAPTED BY SELECTED COLLEGES AND UNIVERSITIES IN
THE PROVINCE OF BATANGAS: BASIS FOR INSTITUTIONAL
HEALTH PROGRAM ........................................................................ 117
112. SEXUAL PROTECTIVE PRACTICES AMONG SELECTED
REPRODUCTIVE HEALTH PRACTICES AMONG SELECTED
AGE RESIDENTS IN BATANGAS: BASIS FOR STD
PREVENTION PROGRAM ............................................................... 119
TRACK C: APPLIED SCIENCES ......................................................... 121
113. POTENTIAL USE OF PIPER BETLE EXTRACT FOR THE
MAINTENANCE OF ORAL HEALTH DURING ANTIBIOTIC
THERAPY ........................................................................................... 122
114. EFFECT OF SMOKING ON HEARING THRESHOLDS AMONG
AUTOMOBILE INDUSTRY WORKERS ........................................ 123
115. GENETIC ENGINEERING ADVANCES AND QUR’ANIC
EXEGESIS PERSPECTIVES AND CHALLENGES: THE CASE OF
HUMAN CLONING ........................................................................... 124
116. DECREASING STUDENT VIOLENCE IN SCHOOL BY
MEDIATOR: A CASE STUDY OF BAN-KAM-KAEN SCHOOL
UNDER THE OFFICE OF KHON KAEN EDUCATIONAL
SERVICE AREA2 .............................................................................. 125
117. ASSESSMENT OF FE, CU AND ZN SEQUESTRATION RATE
USING LEMNA MINOR AND SALVINIA NATANS AS
BIOACCUMULATION AGENT FOR POLLUTED AQUATIC
ECOSYSTEM ..................................................................................... 126
118. SPECIES DISTRIBUTION, DIVERSITY AND ABUNDANCE OF
SEA CUCUMBERS IN INTERTIDAL ZONES OF AURORA,
PHILIPPINES...................................................................................... 127
119. SYNTHESIS AND INHIBITION BEHAVIOUR STUDY OF
CARBONYLTHIOUREA DERIVATIVES ON CORROSION OF
MILD STEEL ...................................................................................... 128
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120. STRUCTURAL PROPERTIES AND TOLERANCE FACTOR FOR

PEROVSKITE-TYPE COMPOUNDS .............................................. 129
121. DISTRICT HEALTH SYSTEM DEVELOPMENT PERFORMANCE
BY DISTRICT HEALTH COMMITTEE IN NHONG KHAI
PROVINCE ......................................................................................... 130
122. THE INTEGRATED MODEL FOR SOFTWARE REQUIREMENT
PRIORITIZATION ............................................................................. 131
123. THE FOURTH VERSION OF RICHARDSON’S EXTRAPOLATION
SPREADSHEET CALCULATOR USING VBA PROGRAMMING
FOR NUMERICAL DIFFERENTIATIONS ..................................... 132
124. THE IMPACT OF CONTEXTUAL METHOD IN TEACHING AND
LEARNING ENGINEERING STATISTICS IN THE UNIVERSITI
TUN HUSSEIN ONN MALAYSIA (UTHM) ................................... 133
125. SPATIAL INTERPOLATION OF MONTHLY PRECIPITATION IN
SELANGOR, MALAYSIA – COMPARISON AND EVALUATION
OF METHODS.................................................................................... 134
126. ETHNOBOTANICAL STUDY OF TRADITIONAL KNOWLEDGE
ON PLANT USED IN TRADITIONAL BATH (MANDI SEROM)
AMONG MALAY MIDWIVES IN PERAK AND NEGERI
SEMBILAN ......................................................................................... 135
127. RADIOPROTECTIVE POTENTIAL OF PUNICA GRANATUM
EXTRACT AND SYNTHETIC ELLAGIC ACID: A BIOCHEMICAL
AND HEMATOLOGICAL STUDY IN MICE. ................................ 136
128. FACTORS AFFECTING THE PUBLIC HEALTH PERFORMANCE
EVALUATION OF SUB-DISTRICT HEALTH PROMOTING
HOSPITAL DIRECTORS IN NAKHON RATCHASIMA
PROVINCE, THAILAND .................................................................. 137
129. PREVENTION AND CONTROL PERFORMANCE OF DIABETES
MELLITUS AMONG HEALTH PERSONNEL AT PRIMARY CARE
UNITS KHON KAEN PROVINCE. MASTER OF PUBLIC
HEALTH. ............................................................................................ 138
130. SOLID WASTE MANAGEMENT OF PUBLIC HEALTH OFFICERS
AT THE LOCAL ADMINISTRATIVE ORGANIZATION,
BURIRAM PROVINCE. .................................................................... 139
131. HEALTH PROMOTION AND DISEASE PREVENTION
PERFORMANCE OF PERSONNEL IN SUB‐DISTRICT HEALTH
PROMOTING HOSPITALS, KHON KAEN PROVINCE. ............. 140
132. EFFECTS OF YOGA MEDITATION ON BODY COMPOSITION
ASSESSED VIA BIOIMPEDANCE ANALYSIS ............................ 142
133. BIOMONITORING AGENT FOR HEAVY METALS RUN OFF
FROM ACID SULFATE SOIL OF AQUACULTURE INDUSTRIES
IN SELANGOR, MALAYSIA ........................................................... 143
xi
134. MODULATORY EFFECTS OF CARICA PAPAYA (LINN.) AND

DIALLYL DISULPHIDE ON ELECTRON BEAM RADIATION
INDUCED TISSUE DAMAGES IN SWISS ALBINO MICE ......... 144
135. EVALUATION OF IMMUNOMODULATION WITH RESPONSE
TO THE SYNERGISTIC EFFECTS OF 2DEOXY-D-GLUCOSE
AND ALLIUM SATIVUM EXTRACTS ON NORMAL AND TUMOR
CELLS AGAINST ELECTRON BEAM IRRADIATION ............... 145
136. QUALITY OF CARE FOR PATIENTS WITH DIABETES
MELLITUS OF SUB-DISTRICT HEALTH PROMOTING
HOSPITAL IN NORTH EAST, THAILAND. .................................. 146
137. LACTIC ACID PRODUCTION FROM SWEET POTATOBY
LACTOBACILLUS CASEI TISTR 453............................................... 147
138. FOOD SANITATION PERFORMANCE OF PUBLIC HEALTH
OFFICERS IN LOCAL GOVERNMENT CHAIYAPHUM
PROVINCE. ........................................................................................ 148
139. PREVENTION AND CONTROL THE INFECTIOUS DISEASE OF
PUBLIC HEALTH OFFICERS IN LOCAL ADMINISTRATIVE
ORGANIZATION, NONGBUALAMPHU PROVINCE. ................ 149
140. THE PARTICIPATION IN HEALTH PROMOTION OF HEALTH
PERSONNEL IN COMMUNITY HOSPITALS IN ROI ET
PROVINCE, THAILAND .................................................................. 150
141. FACTORS AFFECTING THE RESEARCH FOR SOLVING
HEALTH PROBLEM OF HEALTH PERSONNEL AT HEALTH
PROMOTING HOSPITAL IN NAKHON PHANOM PROVINCE. 151
142. CONSUMERS PROTECTION PERFORMANCE OF HEALTH
PERSONNEL IN SUB-DISTRICT HEALTH PROMOTING
HOSPITALS, KHON KAEN PROVINCE. ....................................... 152
143. PALM OIL MILL BIOMASS MINIMIZATION THROUGH
BIOCONVERSION TO FERMENTABLE SUGAR FOR
RENEWABLE ENERGY RESOURCES .......................................... 153
144. AQUATIC PLANTS AS PHYTOINDICATOR FOR HEAVY
METALS CONTAMINANT IN POLLUTED FRESHWATER
BODIES ............................................................................................... 154
145. URBAN WATERSHED EUTROPHICATION STATE
MONITORING USING AQUATIC PLANT-BASED
TECHNOLOGY .................................................................................. 155
146. THE EFFECTS OF SENAMAN MELAYU TUA ON FLEXIBILITY,
BALANCE AND CARDIOVASCULAR ENDURANCE IN YOUNG
ADULTS.............................................................................................. 156
147. DIFFERENCES IN FITNESS LEVEL BETWEEN URBAN AND
SUB-URBAN HIGH SCHOOL STUDENT ...................................... 157
TRACK D: ENGINEERING ................................................................... 158
xii
148. THE FABRICATION OF P3HT: VOPCPHO COMPOSITE

NANORODS ARRAYS VIA TEMPLATE˗ASSISTED METHOD 159
149. SURFACE CHARACTERISTICS IN ELECTRICAL DISCHARGE
MACHINING OF AISI D2 HARDENED STEEL EMPLOYING
POWDER MIXED .............................................................................. 160
150. EXTRACTION OF BETA CAROTENE FROM PALM MESOCARP
VIA GREEN SUB-CRITICAL CARBON DIOXIDE ...................... 161
151. NUMERICAL SIMULATION OF SHORELINE CHANGES
INDUCED BY BREAKING WAVE: A PARAMETRIC STUDY .. 162
152. UPDATING THE DEVELOPMENT OF REAL-TIME
MONITORING SYSTEM FOR PERCEPTIBLE WATER VAPOR 163
153. PLASMA DIAGNOSTIC: OPTICAL EMISSION STUDIES OF SICN
IN RF AND DC MAGNETRON SPUTTERING SYSTEM. ........... 164
154. THE IMPACT OF THE NUMBER OF NODES, SPEED OF NODES,
SPEED OF NETWORK AND THE NETWORK SPACE TO THE
NUMBER OF NODES KEEPS ALIVE ............................................ 165
155. A HYBRID TECHNIQUE APPROACH FOR CLUSTER
DEVELOPMENT OF FACTS DEVICE INSTALLATION............. 166
156. EFFECT OF LIQUID INJECTION PRESSURE, SWIRL CHAMBER
DIAMETER AND INTERNAL FLOW CONDITIONS ON SPRAY
ANGLE OF JET-SWIRL INJECTOR FOR GAS TURBINE
COMBUSTOR .................................................................................... 167
157. APPLICATION OF PARTICLE SWARM OPTIMIZATION
TECHNIQUE FOR MULTI-OBJECTIVE PROBLEMS IN POWER
SYSTEM NETWORK ........................................................................ 168
158. COMBUSTION OF EMULSIFIED FUEL DROPLET INSIDE THE
RAPID COMPRESSION MACHINE................................................ 169
159. MODELLING AND SIMULATION OF A HUMANOID ROBOT
ARM .................................................................................................... 170
xiii
INTERNATIONAL SCIENTIFIC
COMMITTEE
GTAR 2014
Palti Marulitua Sitorus, (PhD). Chair of Scientific & Review
Committee Telkom University Indonesia.
Tahir Masood Qureshi, (Ph.D). Assist. Professor, College of
Business and Administration, American University in the United
Arab Emirates, UAE.
Mian Ahmad Hanan, (Ph.D). Professor & Chairperson, FC
College University Lahore, Pakistan.
Ghulam Rasul Awan, (Ph.D). Associate Professor, UCP

Business School, UCP Lahore, Pakistan.
Ahmed Saddam, (Ph.D). Country Director (Iraq), Global

Illuminators. Centre for Basrah and Arab Gulf Studies, University
of Basrah, Iraq.
Shafiqur Rahman. Country Director, Global Illuminators,

Bangladesh.
Mohammad Hamad Khalef AlKhresheh, (Ph.D). Country

Director, Global Illuminators, Jordan.
Noraini Abu Talib, (PhD). Senior Lecturer, Faculty of

Management, UTM Skudai Johor, Malaysia.
Noor Zaman, (Ph.D). College of Computer Science and IT, King

Faisal University, Saudi Arabia.
Balachandar S. Sayapathi, (Ph.D). Centre for Occupational and

Environmental Health, Faculty of Medicine, University of
Malaya, Kuala Lumpur.
Mej Mohd Noor Azli Ali Khan, (Ph.D). Senior Lecturer, Faculty
of Management, Universiti Teknologi Malaysia.
xiv
Yan Li, (Ph.D). Post-Doctoral Research Fellow, School of

Biological Science, (SBS), Nanyang Technological University,
Singapore.
Lau Wee Yeap, (Ph.D). Senior Lecturer, and Head of

Department of Statistics, Faculty of Economics and
Administration, University of Malaya, Kuala Lumpur.
Sailesh Sharma, (Ph.D). Senior Lecturer, office of the deputy vice
chancellor (Academic & International) Institute of Educational
Leadership, University of Malaya, Kuala Lumpur.
Chee-Ming Chan, (Ph.D). Senior Lecturer, Civil and

Environmental Engineering, Universiti Tun Hussein Onn,
Malaysia.
Ravindran Ramasamy, (Ph.D). Professor, Graduate School of

Business, Tun Razaq, Kuala Lumpur, Malaysia.
Vignes Gopal. SLAI Fellow, Faculty of Economic and
Administration, University of Malaya, Kuala Lumpur, Malaysia.
Nurul Akmar Emran, (Ph.D). Senior Lecturer, Computational
Intelligence Technologies (CIT), Centre of Advanced Computing
Technology (C-ACT), Faculty of Information and Communication
Technology, Universiti Teknical Malaysia Melaka (UTeM),
Malaysia.
MD. Saleh Ahmed, (PhD). Department of Mathematics &

Statistics, Sultan Qaboos University, Muscat, Oman.
Saon Banerjee, (PhD). Associate Professor and OIC, AICRP on

Agrometeorology, BCKV, Kalyani, West Bengal. India.
Ahmed Kaid Naji Allow, (PhD).Head of Dept. of Human

Physiology, College of Medicine and Health Sciences, Sana’a
University, R. Yemen.
Christophe Schinckus, (PhD). School of Management, Ken

Edwards Building, University of Leicester.
xv
Raja Roslan Raja Abd. Rahman, (PhD). Associate Professor,

Human Resource Development and Management,
Entrepreneurship Leadership, Communication, Psychology
Critical and Creative Thinking, and Education.
J. A. Arul Chellakumar, (PhD). Professor & Head of

Department of Economics Bharathidasan University,
Tiruchirappalli, Tamilnadu, India.
Girish Karunakaran Nair, (PhD). Programme Leader,

International Hospitality Management Faculty, Stenden
University, Qatar.
Galla Venkata Rama Krishna Acharyulu, (Ph.D). Associate

Professor, School of Management Studies, University of
Hyderabad, India.
Rex Balena, (PhD). Oceanographer and Education Specialist,

University of the Philippines in the Visayas.
Ludmila Mládková, (PhD). Faculty of Business Administration,
Department of Management University of Economics Prague.
Amir Hossein Dastaviz (PhD). Institute of Graduate Studies,
University of Malay, Kuala Lumpur, Malaysia.
Santi Rahmawati. School of Business and Management, Institut
Teknologi Bandung, Indonesia.
Syed Ahmed Salman. International Islamic University Malaysia,
Gombak, Selangor, Malaysia.
xvi
http://www.globalilluminators.org
INTERNATIONAL CONFERENCE ON
“GLOBAL TRENDS IN ACADEMIC RESEARCH”
(GTAR-2014)
Venue: Pan Pacific Nirwana Bali Resort, Bali

Indonesia
ORGANIZING COMMITTEE
M Yahya Arwiyah, SH (PhD).

Conference President
4th Rector Telkom University, Indonesia
yahya@telkomuniversity.ac.id
Farooq Ahmed Jam

Conference Chair
Executive Director, Global Illuminators
conference.chair2014@globalilluminators.org
jam@globalilluminators.org
Felicia Chong
Head of Organizing Committee
Country Director Malaysia, Global Illuminators
felicia@globalilluminators.org
Khalid Usmani (PhD).

Conference Secretary
conference.secretary@globalilluminators.org
xvii
Najm Us Sahar
Manager Research & Coordination Global Illuminators
sahar@globalilluminators.org
Hendrati Dwi Mulyaningsih

Conference Coordinator
Telkom University Indonesia
hendrati.dwi@sbm-itb.ac.id
Astri Krisnawati
Member Organizing Committee
Telkom University Indonesia
astrie.k@sbm-itb.ac.id
xviii
CONFERENCE PRESIDENT MESSAGE
M Yahya Arwiyah, SH (PhD).
Salam, Good Morning, Greetings.

Selamat Datang, Welcome.
First of all I would like to thanks to
our honourable keynote speaker Prof.
Ashari, our collaborative partner Global Illuminators and
our steering and organizing committee that lend a hand
together for the success of this conference.
I welcome all honourable participants of the conference
“Global trend in Academic Research” in Bali Indonesia.
Thank you for joining us in this occasion and I do hope all
of you will have a pleasurable time enjoying this
conference and also enjoying beautiful sights of Bali.
As like the theme of this conference, nurturing excellence
and scholarship in academic research, hopefully this
forum could emerge to establish new trend in
multidisciplinary academic fields. By sharing knowledge
from all the participants that come from more than 20
countries and around 150 people, this forum will have
valuable contribution to the society in the future and
around the world. For Telkom University this forum is
one of our important path in striving our vision to be a
leading research university. We do appreciate to Global
Illuminators for inviting us as local affiliate university and
collaborate to organize this conference. We hope our
collaboration will be sustained and create more
productive events in the future.
xix
Wishing you all the best to enjoy your stay in Bali

Indonesia and have a good learning and sharing
atmosphere in this conference.
Thank You, Terima Kasih
Yahya Arwiyah, SH, MH (PhD).

Vice Rector 4th Telkom University
Learning Centre Building Bandung Technoplex
Jalan Telekomunikasi, Terusan Buah Batu Bandung-
West Java, Indonesia
www.telkomuniversity.ac.id.
xx
CONFERENCE CHAIR MESSAGE
FAROOQ AHMED JAM
The GTAR-2014 serves as a

multidisciplinary platform for stirring
the new ideas, presenting cutting edge
research and promoting
collaborations among scholars from
various fields. A major issue faced by
today’s growing economies and organizations is that
irrespective of allocation of huge financial and human
capital resources still lacking to grow as an innovation
based economy. The reason behind this failure is the
biased policy making towards few bright and media
oriented sectors of the economy. Limiting the scope of
innovation development to some specific areas and fields.
While most of the developing Asian world is relying on
traditional sectors. The major reason behind this lack of
innovation is that governments, policy making institutions
and scholars are less concerned about the auxiliary fields.
This platform is established to provide an equal
opportunity to all fields for sharing innovative insights to
meet the challenges faced by developing countries in
transforming from traditional economy to knowledge
based economy. By cross fertilization of ideas we the
scholars of the time can help the policy makers and
governments to meet the innovation challenge. This cross
fertilization of ideas will provide the basis for developing
an infrastructure which can serve the society in a better
way. This is the main theme of this conference. Nurturing
Excellence and Scholarship in Academic Research”.
A very special thanks to our honourable scientific and
review committee for spending much of their time in
reviewing the papers of this event, selecting the best paper
xxi
awards and helping the participants in publishing their

research in affiliated journals. Also special thanks to all
the session chairs from industry, academia and policy
institutions who volunteered their time and support to
make this event a success. A very special thanks to the
great scholars for being here with us as key note speakers,
their valuable thoughts will surely open the horizon of
new research and practice for the conference participants
throughout the world. I am also thankful to all the
participants for being here with us to create an
environment of knowledge sharing and learning. We the
scholars of this world belong to the elite educated class of
this society and we owe a lot to return back to this society.
Let’s break all the discriminating barriers and get free
from all minor affiliations. Let’s contribute even a little or
single step for betterment of society and welfare of
humanity to bring prosperity, peace and harmony in this
world. Stay blessed.
Thank you
FAROOQ AHMED JAM

Conference Chair GTAR-2014
Executive Director Global Illuminators
conference.chair2014@globalilluminators.org
jam@globalilluminators.org
xxii
KEYNOTE SPEAKERS
Prof. Ir. Mochamad Ashari, M.Eng., Ph.D.
Mr Mochamad Ashari was born in

1965. He spent his childhood in
Sidoarjo, East Java. Mr. Mochamad
Ashari received the bachelor of
electrical engineering from Institut
Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia
in 1989. Then, he joined ITS as a junior lecturer after
graduation. He received the Master and PhD of electrical
engineering both from Curtin University, Australia in
1997 and 2002 respectively.
He was elected as the head of electrical engineering
department for 2 periods in 2003-2011. Award for the best
head of department in Indonesia was received in 2009,
held by the ministry of education and culture. He also
gained 2 awards of the government employee faithfull
from the president of Republic Indonesia in 2004 and
2009. Mr. Ashari has been the professor in power
electronics and renewable energy in 2009 for the
department of electrical engineering ITS. He got the best
researcher in energy field in ITS 2010. Prof. Ashari was
also the founder and the president of electrical
engineering higher education forum of Indonesia (Fortei)
2010-2012. Recently, professor Ashari has promoted as
the Rector of Telkom University, Bandung, Indonesia,
since August 2013 for 4 years. His research interests
include power electronics for converters, power quality,
on-grid and off-grid power system, and renewable energy
technology.
xxiii
Zamri Mohamed
Prof. Zamri Mohamed is a legend

scholar in Malaysian academic
community with his expertise and
experience in promotion of science,
innovation and policy field. He will
be sharing his valuable thoughts about
the role of multidisciplinary research in bringing
originality, scholarship and quality in regional and global
academic circles.
Professor Zamri Mohamed was born in 1958 in the state
of Kelantan, Malaysia, started his primary and secondary
school in various schools in Malaysia. In 1976 he went to
UK to do his A-Level. He then entered the University of
Wales, College of Swansea for his undergraduate studies
in Engineering and later in University of Wales Institute
of Science and Technology, Cardiff for his post-graduate
studies in Computer Systems, both in Wales, UK.
He started working in University Teknologi Malaysia in
1984 as a Lecturer in the Faculty of Computer Science and
Information System and was promoted to become an
Associate Professor in 1993 and a Full Professor in 1997.
In Academic management, he was the Dean of the Faculty
of Computer Science and Information System from 1995
to 2001. Then he was assigned to become the first
academician to lead the University Computer Centre from
2004 to 2009. He was then appointed as the Research
Dean for the K-Economy Research Alliance from 2010 to
2011. From 2011, he is currently serving as the Dean for
the Perdana School of Science, Technology and
Innovation (STI) Policy.
He was involved in several Research projects and
consultancy work throughout his career. In addition to a
number of software development consulting projects and
IS/IT Strategic Planning, he is currently part of a
xxiv
consulting team in a Public Works Department consulting

project. One of his most important research work was for
Intensification of Research in Priority Areas (IRPA) in
eScience Grid in 2002 to 2004 where he was the project
leader. Currently his research interest is more focussed
Policy and in Innovation Ecosystem where he either lead
or was a member of 3 different Ministry of Higher
Education (MOHE) and Ministry of Natural Resources
and Environment (NRE) grants. He has also advised
several government bodies on ICT issues, Public Sector
Innovation, Science, Technology and Innovation issues,
some at the steering committee level.
He has taught several courses in his academic career at
both undergraduate and postgraduate levels, mainly in
Computer Systems subjects (computer architecture,
systems software, computer networks), Strategic IS/IT.
He is currently focusing on STI Policy subjects such as
STI Policy Foundation, Enterprise IT systems and ICT
Policy.
In his current job, besides participating in University level
committees and task forces, he is helping to strengthen the
Perdana School of STI Policy (UTM Perdana) by focusing
on upgrading the current academic program in Masters in
STI policy program and preparing to offer two new
Masters level programs, one in Master of Innovation and
the second Master of Science, Technology and Society.
The planning and implementation of the UTM Perdana
programs, while developing resources both human as well
as physical and intellectual resources and at the same time
building national, regional and international networks, is
now taking up most of his time. Even so, opportunities to
learn, share knowledge and collaborate in the area of
Science, Technology and Innovation (STI) and Policy has
always been welcomed.
xxv
International Conference on Global Trends in Academic Research, June 2-3, 2014. GTAR © 2014 Bali, Indonesia Global Illuminators, Kuala Lumpur, Malaysia.
CONFERENCE PROGRAM
DAY 01 Monday (2nd June 2014)
Welcome Reception & Registration
8:00 am – 8:30 am
Opening Ceremony (09:00 am – 11:00 am)

Venue: Ballroom A
09:00 am - 09:15 am Welcome Remarks - Felicia Chong (Head Of Organizing Committee)

09:15 am - 09:30 am Opening Speech - Farooq Ahmed Jam (Conference Chair)
09:30 am - 09:45 am Conference President Speech - Dr. M Yahya Arwiyah, SH (PhD).
09:45 am - 10:05 am Key Note Speech - Professor. Zamri Mohamed.
10:05 am - 10:25 am Key Note Speech – Professor. Dr. Ir. Mochamad Ashari (PhD).
10:25 am - 10:45 am Award Ceremony and Group Photograph
Tea Break (10:45 am – 11:00 am)
xxvi

Session 1 (11:00 am – 01:00 pm)
Venue: Ballroom A
Session Chairs: Dr. M Yahya Arwiyah, SH and Dr. Raja Roslan Raja Abd. Rahman
Track A: Business Management and Economics
Knowledge Management System For Researcher: College Of Arts, Media And
GTAR-14-419 Walaiporn Singkhamfu
Technology, Thailand
GTAR-14-459 Building Multidisciplinary International Collaborations For Mutual Gain Chris Hickey
Continuous Quality Improvement Enhancement Of Registered Nurses In
GTAR-14-463 Chaloermchai Camoou
Community Hospital Khon Kaen Province
Higher Education: Engaging The Knowledge Economy, Challenges And
GTAR-14-514 Eduardo P. Garrovillas
Imperatives
Transforming R&D Culture From A Technology-Vocational Based Institution To A
GTAR-14-516 Felisa E Gomba
Research University: Samar State University, Philippines Case
Soft Skills For Leadership That Affect The Project Control By Sub-District Health
GTAR-14-437 Jarunyoo Tonganek
Promoting Hospital Directors In Roi-Et Province.
The Leadership Style Affecting The Good Governance Administration Of The Chief
GTAR-14-480 Witat Janposri
In Community Hospital Mukdahan Province
The Effect Of Leadership Style Towards Work Family Conflict At PT. XYZ,
GTAR-14-326 Arif Partono
Bandung
Lunch Break (01:00 pm – 2:00 pm)
xxvii

Session 1 (11:00 am – 01:00 pm)
Venue: Ballroom B
Session Chairs: Dr. Balachandar S. Sayapathi and Dr. Suresh Gholse

Track C: Applied Sciences
District Health System Development Performance By District Health Committee In
GTAR-14-458 Panom Pengwichai
Nhong Khai Province
Factors Affecting The Research For Solving Health Problem Of Health Personnel
GTAR-14-464 Rungrawee Srichan
At Health Promoting Hospital In Nakhon Phanom Province.
Consumers Protection Performance Of Health Personnel In Sub-District Health
GTAR-14-465 Sumalee Larangsit
Promoting Hospitals, Khon Kaen Province.
An Evaluation Of The Public Health Officers At Sub District Health Promoting
GTAR-14-474 Pimwara Singhapiwat
Hospital In Buri Ram Province.
Prevention And Control Performance Of Diabetes Mellitus Among Health
GTAR-14-475 Kanokphit Kanwa
Personnel At Primary Care Units Khonkaen Province. Master Of Public Health.
Quality Of Care For Patients With Diabetes Mellitus Of Sub-District Health
GTAR-14-478 Rati Boonmak
Promoting Hospital In Northeast, Thailand
Decreasing Student Violence In School By Mediator: A Case Study Of Ban-Kam-
GTAR-14-434 Apipalakul Chanya
Kaen School Under The Office Of Khon Kaen Educational Service Area2
GTAR-14-436 The Integrated Model For Software Requirement Prioritization Jenjira Jaimunk
Genetic Engineering Advances and Qur’anic Exegesis Perspectives and Challenges: Esam Eltigani Mohamed
GTAR-14-147
The Case of Human Cloning Ibrahim
xxviii

Session 1 (11:00 am – 01:00 pm)
Venue: Acacia
Session Chairs: Prof. Zamri Mohamed and Muhammad Abbas

Loan Loss Provisions And Macroeconomic Factors: The Case Of Malaysian
GTAR-14-176 Hasni Abdullah
Commercial Banks
GTAR-14-313 Economics Inequality And Delinquent Behavior Nur Annizah Binti Ishak
GTAR-14-385 Modeling And Forecasting The Volumes Of Malaysia’s Import Mohamed A.H Milad
Impact Of The Entrepreneurship Education On The Student’s Entrepreneurial Value
GTAR-14-121 Mudashir Gafar
Creation
GTAR-14-363 A Conceptual Framework Of Entrepreneurship Policy Isti Raafaldini Mirzanti
The Issues Pertaining Changes In The Government Policy And Its Effects On Malay Mohd Khairul Azahari
GTAR-14-468
Printing Entrepreneurs bin Abdul Rani
GTAR-14-523 Developing An Index For Medical Tourism Yuhanis Abdul Aziz
A Unique Strategy For Promoting “Student Labour Program” To Increase The
GTAR-14-522 Rolyana Ferinia
Number Of Student At Universitas Advent Indonesia, Bandung
xxix

Session 1 (11:00 am – 01:00 pm)
Venue: Bougainvillea
Session Chairs: Dr. Palti Marulitua Sitorus and Dr. Li-Chiou Chen
Track B: Social Sciences and Humanity
An Investigation Of Students Employability Skills Of A New Established
GTAR-14-149 Jamaludin Jalani
University During Industrial Placement
GTAR-14-431 Study Assistance By Social Methodology Application For Mobile Device Phudinan Singkhamfu
Postgraduate Research And Its Role In The Development Program Of
GTAR-14-243 Ashraf M. Zedan
Undergraduate
An Investigation Of Preschool Children's Toy Preferences According To Different
GTAR-14-377 F. Ülkü Yildiz
Variants
A Study Into The Effects Of Preschool Education On The Emotional Skills Of First
GTAR-14-382 Aysel Çağdaş
Graders
GTAR-14-398 Giving Food Clover Education With Art Activities To 5 Year-Old Children Gulriz Akaroglu
The Reflection of Food Clover Education Taught Five-Year Children on The Visual
GTAR-14-479 Aysegul Sarikaya
Artistic Products
Understanding Ethnicity, National Sentiments and Nation Building in Multiracial
GTAR-14-439 Jasmine Ahmad
Environment
Positive and Negative Stress Management on Sports Performance among Football
GTAR-14-219 Vincent Parnabas
Players
xxx

Session 2 (02:00 pm – 03:30 pm)
Venue: Ballroom A
Session Chairs: Dr. Suchetha Kumari and Muhammad Abbas

Organizational Change Process: Determine Risks And Uncertainty Using Risk Map
GTAR-14-240 Renni Rengganis
During The Change Process
Business Developments Strategy Impact: The Case Of Multipurpose Cooperative
GTAR-14-246 Trisha Gilang Saraswati
Business
Building Public Trust Through The Practice Of Ethical Accountability At Local Nor Zaini Bt. Hj Zainal
GTAR-14-281
Government Abidin
Strategic Alliances In Contractual Project R&D: Intangible And Tangible Aspects a
GTAR-14-331 Rhian Indradewa
Case Study Of Pertamina (Indonesian National Energy Company)
Change Management: Self-Renewal Capability In Educational Institutions. Case Study
GTAR-14-332 Of Non-Academic Staffs In School Of Business And Management, Bandung Institute Nurhayati
Of Technology (Sbm-Itb), Indonesia
Analyzing The Impact Of Alternative And Criteria To Choice Overload With
GTAR-14-359 Rr. Rieka F. Hutami
Applications Of Web-Based Simulation Of Comparison Shopping
Tea Break (03:30 pm – 3:45 pm)
xxxi

Session 2 (02:00 pm – 03:30 pm)
Venue: Ballroom B
Session Chairs: Dr. Suresh Gholse and Dr. Balachandar S. Sayapathi

Factors Affecting The Public Health Performance Evaluation Of Sub-District Health
GTAR-14-435 Prachak Bouphan
Promoting Hospital Directors In Nakhon Ratchasima Province, Thailand
Food Sanitation Performance Of Public Health Officers In Local Government
GTAR-14-489 Suwaree Mattapol
Chaiyaphum Province
Solid Waste Management Of Public Health Officers At The Local Administrative
GTAR-14-490 Wipaporn Karnslang
Organization, Buriram Province.
Health Promotion And Disease Prevention Performance Of Personnel In Sub‐District
GTAR-14-491 Supachai Muanma
Health Promoting Hospitals, Khon Kaen Province
Prevention And Control The Infectious Disease Of Public Health Officers In Local
GTAR-14-492 Nakorn Rachsanmuang
Administrative Organization, Nongbualamphu Province.
The Participation In Health Promotion Of Health Personnel In Community Hospitals
GTAR-14-493 Rungnapaporn Prachanai
In Roi Et Province, Thailand
xxxii

Session 2 (02:00 pm – 03:30 pm)
Venue: Acacia
Session Chairs: Dr. Wan Mohd Faizal and Dr. Palti Marulitua Sitorus
Track D: Engineering
The fabrication of P3HT:VOPcPhO composite nanorods arrays via template˗assisted
GTAR-14-114 Azzuliani Supangat
method
GTAR-14-148 Modelling and Simulation of a Humanoid Robot Arm Jamaludin Jalani
Plasma diagnostic: Optical emission studies of SiCN in RF and DC magnetron
GTAR-14-217 Zarina binti Aspanut
sputtering system
Numerical Simulation of Shoreline Changes induced by Breaking Wave : A
GTAR-14-237 Mohammad Fadhli Ahmad
Parametric Study
A Hybrid Technique Approach for Cluster Development of FACTS Device
GTAR-14-238 Siti Amely Jumaat
Installation
Surface Characteristics in Electrical Discharge Machining of AISI D2 Hardened
GTAR-14-218 Mohd Amri Lajis
Steel Employing Powder Mixed
xxxiii

Session 2 (02:00 pm – 03:30 pm)
Session Chairs: Dr. Chris Hickey and Ms. Astrie Krisnawati

GTAR-14-444 Exploring Career Awareness And Aspirations Of Malaysian School Children Khamsiah Ismail
GTAR-14-534 Motor Skills Proficiency As Indicator To Predict Obesity Among School-Aged Children Suhana Aiman
Benchmarking On School Health Programs Adapted By Selected Colleges And
GTAR-14-544 Kristine June M. Capili
Universities In The Province Of Batangas: Basis For Institutional Health Program
GTAR-14-386 Food Consumption Patterns Of Fisherman On Spermonde Islands Rahmawaty A. Nadja
GTAR-14-180 Computational Research Based (CRB) Activities A New Approach In School Science Rose Amnah Abd
GTAR-14-445 Malaysian adolescents’ moral awareness and their cultural conformity Siti Rafiah Abd Hamid
xxxiv

Session 3 (03:45 pm – 05:30 pm)
Venue: Ballroom A
Session Chairs: Muhammad Abbas

Angel Investment As A Source Of Startup Capital: A Case Study In Indonesia
GTAR-14-224 Chintia Febrianti S
(Comparative Study In Jakarta And Bandung)
Financing of Small and Medium Enterprises: People’s Credit Scheme (KUR) Challenges
GTAR-14-306 Yuhana Astuti
as Future Prospects of SMEs in Indonesia
GTAR-14-357 Using Qualitative Research In Accounting And Management Studies: Not A New Agenda Hasan Basri
GTAR-14-502 A Comparative Analysis Of Islamic And Conventional Banks’ Robustness In Indonesia M. Shabri Abd. Majid
A Comparative Analysis Of Diversification Benefits Between Islamic Emerging And
GTAR-14-503 Said Musnadi
Conventional Largest World’s Markets During The 2007 Global Financial Crisis
Relationship Between E-Commerce Service Quality, Satisfaction, Trust, And Customer Mutia Sobihah Abd
GTAR-14-404
Loyalty In The Hotel Industry In The East Coast Of Peninsular Malaysia Halim
End of Day One
xxxv

Session 3 (03:45 pm – 05:30 pm)
Venue: Ballroom B
Session Chairs: Dr. Suresh Gholse

GTAR-14-140 Effect Of Smoking On Hearing Thresholds Among Automobile Industry Workers Balachandar S. Sayapathi
Potential Use Of Piper Betle Extract For The Maintenance Of Oral Health During
GTAR-14-311 Fathilah AR
Antibiotic Therapy
Radioprotective Potential of Punica granatum Extract and Synthetic Ellagic acid: A
GTAR-14-369 Satheesh Kumar Bhandary
Biochemical and Hematological Study in mice.
Modulatory Effects Of Carica Papaya (Linn.) And Diallyl Disulphide On Electron
GTAR-14-384 Suchetha Kumari
Beam Radiation Induced Tissue Damages In Swiss Albino Mice
GTAR-14-485 Differences In Fitness Level Between Urban And Sub-Urban High School Student Borhan Bin Yusof
Evaluation Of Immunomodulation With Response To The Synergistic Effects Of
GTAR-14-392 2deoxy-D-Glucose And Allium Sativum Extracts On Normal And Tumor Cells Sukanya Shetty
Against Electron Beam Irradiation
End of Day One
xxxvi

Session 3 (03:45 pm – 05:30 pm)
Venue: Acacia
Session Chairs: Dr. Jamaludin Jalani

Track D: Engineering
Application of Particle Swarm Optimization Technique for Multi-objective
GTAR-14-239 Siti Amely Jumaat
Problems in Power System Network
Updating the Development of Real-Time Monitoring System for Precipitable Water
GTAR-14-245 Wayan Suparta
Vapor
Extraction of Beta Carotene from Palm Mesocarp via Green Sub-Critical Carbon
GTAR-14-349 Mohd Azizi Che Yunus
Dioxide
The impact of the Number of Nodes, Speed of Nodes, Speed of Network and the
GTAR-14-428 Suhazlan Suhaimi
Network Space to the Number of Nodes Keeps Alive
GTAR-14-453 Combustion of Emulsified Fuel Droplet inside the Rapid Compression Machine Hyemin Kim
Effect of Liquid Injection Pressure, Swirl Chamber Diameter and Internal Flow
GTAR-14-530 Z. A. Ghaffar
Conditions on Spray Angle of Jet-Swirl Injector for Gas Turbine Combustor
End of Day One
xxxvii

Session 3 (03:45 pm – 05:30 pm)
Session Chairs: Dr. Le Thi Mai

GTAR-14-274 The Study Of Comic Influences On New Generation’s Drawing Styles Li-Chiou Chen
GTAR-14-361 Applied Theatre For Health Topic Learning Wannarat Rattanawarang
GTAR-14-371 The Survival of an Artist Zahirah Harun
GTAR-14-134 The Professional Development Programs And Integration Of LMS Sheiladevi Sukumaran
An Approach For Software-As-A-Service Evaluation Based On Learner
GTAR-14-236 Apitchaka Singjai
Requirements
End of Day One
xxxviii
DAY 02 Tuesday (3rd June 2014)

Session 1 (09:00 am – 10:30 pm)
Venue: Ballroom A
Session Chairs: Muhammad Abbas and Trisha Gilang Saraswati

GTAR-14-158 Trend In Human Capital Research: Multilevel Studies Mery Citra Sondari
GTAR-14-285 An Integrated Talent Management System: Challenges For Competitive Advantage Ratri Wahyuningtyas
Measuring The Strategic Readiness Of Human Capital And Informational Capital In
GTAR-14-356 Fitria I. Aulani
SBM ITB
Improving Student's Transferable Skills And Achievement Through Well-
GTAR-14-307 Siswandari
Developed Instructional Design For Statistics
Employability Skills In Increasing Task Performance And Contextual Performance of
GTAR-14-555 Normala Rahmat
Polytechnic Engineering Graduates : A Conceptual Framework
Tea Break (10:30 pm – 10:45 pm)
xxxix

Session 1 (09:00 am – 10:30 pm)
Venue: Ballroom B
Session Chairs: Yuhana Astuti and Renni Rengganis

The Relationship Between Proactive Market Orientation, Responsive Marketing
GTAR-14-319 Ho Yeow Chung
Orientation And Technological Innovation
The Influencing Factors Of The Implementation Street Vendor Relocating Program In
GTAR-14-342 Bandung, Indonesia. Case Study Of Street Vendor Alun-Alun, Jalan Kepatihan And Anggraeni Permatasari
Jalan Dalem Kaum
GTAR-14-362 Positioning Of Social Media Brands By Value Provided To Users Rajendra Nargundkar
GTAR-14-410 Fusion Of Emotion In Product Development Ab. Aziz Shuaib

The Influence Non-Pricing Determinants On User Satisfaction And Behavioral Intention
GTAR-14-455 Khairulzaman Hamin
On Consumers At Private-Funding Facility In Malaysia
Tea Break (10:30 pm – 10:45 pm)
xl

Session 1 (09:00 am – 10:30 pm)
Venue: Acacia
Session Chairs: Dr. Palti Marulitua Sitorus and Dr. Suresh Gholse
GTAR-14-201 Assessment Of Fe, Cu And Zn Sequestration Rate Using Lemna Minor And Rashidi Othman
Salvinia Natans As Bioaccumulation Agent For Polluted Aquatic Ecosystem
GTAR-14-251 Lactic Acid Production From Sweet Potato By Lactobacillus Casei Tistr 453 Chaowaree
Adthalungrong
GTAR-14-253 Structural Properties And Tolerance Factor For Perovskite-Type Compounds D.N. Bhute
GTAR-14-341 Urban Watershed Eutrophication State Monitoring Using Aquatic Plant-Based Rashidi Othman
Technology
GTAR-14-330 Aquatic Plants As Phytoindicator For Heavy Metals Contaminant In Polluted Rashidi Othman
Freshwater Bodies
Tea Break (10:30 pm – 10:45 pm)
xli

Session 1 (09:00 am – 10:30 pm)
Session Chairs: Dr. M Yahya Arwiyah, SH and Dr. Ashraf M. Zedan

GTAR-14-220 Group Counseling For At-Risk Adolescents Aslina Ahmad
Measurement For Analyzing Instant Messenger Application Adoption By Using Unified
GTAR-14-328 Indrawati
Theory Of Acceptance And Use Of Technology 2 (UTAUT2)
Designing An E-Communication System To Effectively Link Schools With Student's
GTAR-14-378 Yahya Omar Mohamed
Guardians
GTAR-14-388 Mlearning Implementation Model Based On Discovery Learning For Teacher Education Asra
Implementation Of Turkey Method On Memorization The Quran In Malaysia: A Study
GTAR-14-393 Sedek Ariffin
In Institute Darul Tuba, Malaysia
GTAR-14-541 Rural – Urban Migration For Better Future In Malaysia Norizan Bt Mohammad
Tea Break (10:30 pm – 10:45 pm)
xlii

Session 2 (11:00 am – 12:30 pm)
Venue: Ballroom A
Session Chairs: Muhammad Abbas

Interpersonal Trust and Employee Loyalty: Developing a Research Framework for
GTAR-14-396 Mohmad Yazam Sharif
Malaysia’s Automotive Industry
The Links between Human Resource Practices and Employee Retention: A Study of
GTAR-14-397 Mohmad Yazam Sharif
Libyan Government Agencies”
How Leadership Facilitates an Innovative Organizational Culture and an Independent
GTAR-14-426 Anthony Kuo
Ethical Climate: The Role of Being Risk-Taking and Integrative
GTAR-14-446 Decision Making, Leadership and Power in Education Cunningham
GTAR-14-570 Muslim Personality Effects on Workplace Deviance: A Conceptual Study Waqas Farooq
xliii

Session 2 (11:00 am – 12:30 pm)
Venue: Ballroom B
Session Chairs: Datin Dr. Sarimah Ismail and Tariq Iqbal Khan
GTAR-14-469 The Impact Of Event Sponsorship And Tv Adsevent Of Brand Image To Cross Mobile AMA Suyanto
Business Success Through Relationship Marketing Identification Of Red Chili
GTAR-14-498 Agriani H. Sadeli
Producers Based On The Six Markets Model
Modern Market Retail Local Fresh Produce Supplier Value Creation Through Marketing
GTAR-14-499 Hesty Nurul Utami
Contribution
Expectations And Needs Of Freight Forwarders On Service quality Of International
GTAR-14-506 Phakhin Tapa
Ocean Freight Carriers
Perception Of Tourism Impacts On Island Destination Between Host Community And
GTAR-14-235 Ong Tah Fatt
Visitors: A Case Of Tioman Island
xliv

Session 2 (11:00 am – 12:30 pm)
Venue: Acacia
Session Chairs: Astrie Krisnawati

Palm Oil Mill Biomass Minimization Through Bioconversion To Fermentable Sugar For
GTAR-14-308 Khanom Simarani
Renewable Energy Resources
Ethnobotanical Study Of Traditional Knowledge On Plant Used In Traditional Bath
GTAR-14-345 Nur Illani Abdul Razak
(Mandi Serom) Among Malay Midwives In Perak And Negeri Sembilan
Biomonitoring Agent For Heavy Metals Run Off From Acid Sulfate Soil Of Aquaculture
GTAR-14-346 Farah Ayuni Mohd Hatta
Industries In Selangor, Malaysia
Spatial Interpolation Of Monthly Precipitation In Selangor, Malaysia – Comparison And Nurul Nadiah Mohd
GTAR-14-372
Evaluation Of Methods Firdaus
xlv

Session 2 (11:00 am – 12:30 pm)
Session Chairs: Norlizah Abdul Hamid and Felicia Chong

Mohamed @ Mohd Sadek
GTAR-14-517 Terengganu Football Fans Attendance in Malaysia Cup 2013: Culture and Behaviors
Mustaffa
GTAR-14-206 Trends Of Study On Ta'wilat Ahl Al-Sunnah By Abu Mansur Al-Maturidi: 1970-2004 Mocha Aisyah
The Positive and Negative Effect of Postmodernism on Mass Media: A Critical Review
GTAR-14-248 Yusuf Abdul Azeez
of Trends from Islamic Perspective
Contribution Of ’Abd Al-Rahman Hasan Habannakah In The Field Of Tafsir:
GTAR-14-389 Background Studies On The Principles Of Tadabbur In The Qawa’id Al-Tadabbur Al- Nurul Zakirah Mat Sin
Amthal Li Kitab Allah.
Perceived Physical Self-Competence Among Young Malaysian Adolescents In Gender-
GTAR-14-301 Kee Kang Mea
Oriented Sports And Cross-Gender Sports
xlvi

Session 3 (01:45 pm – 03:15 pm)
Venue: Ballroom A
Session Chairs: Yuhana Astuti and Muhammad Abbas

Women Entrepreneurial Intentions in Micro and Small Enterprises (MSEs) in Indonesia:
GTAR-14-327 Grisna Anggadwita
The Influence of Environmental Factors on Perceived Behavioral Contro
The Competitiveness of Micro and Small Enterprises (MSEs): Focus on Women
GTAR-14-494 Grisna Anggadwita
Entrepreneurial Competencies in Indonesia
GTAR-14-545 Success Indicators of Micro, Small, and Medium Enterprises in Lipa City Dennis L. Yapbuan
Compliance among SMEs in the Requirement on Philippine Financial Reporting
GTAR-14-549 Standards for Small and Medium Enterprises (PFRS for SMEs) in Lipa City: An Rosalie E. Balhag
Analysis
GTAR-14-225 Giving Loan to Member’s Profit of Koperasi Tempe Tahu Indonesia in Bandung Ika Mei Ratnasari
Tea Break (03:15 pm – 03:30 pm)
xlvii

Session 3 (01:45 pm – 03:15 pm)
Venue: Ballroom B
Session Chairs: Felicia Chong and Grisna Anggadwita

The Role Of Self-Motive Engagement As Moderator In Purchasing Green Products, The
GTAR-14-159 Nennie Trianna Rosli
Malaysian Perspective
Corporate Social Responsibility Towards Corporate Performance: Whether A Barrier Or An
GTAR-14-163 Astrie Krisnawati
Endorser?
The Study On Employees’ Satisfaction To Core And Managerial Competency Improvement
Ariya
GTAR-14-512 From Training And Development Program: Case Study Of Numchai Insurance Company
Songrattananon
Limited
Foreign Co-Authorship Phenomenon: A Preliminary Study Of Research Productivity Of
GTAR-14-324 Mery Citra Sondari
Higher Education Institution In Indonesia
GTAR-14-173 Using Talent Strategy as a Hedging Strategy to Manage Banking Talent Risks in Malaysia Dewi Tajuddin
Tea Break (03:15 pm – 03:30 pm)
xlviii

Session 3 (01:45 pm – 03:15 pm)
Venue: Acacia
Session Chairs: Wannarat Rattanawarang and Dr. Abdul Azeez Yusuf

The Impact Of Contextual Method In Teaching And Learning Engineering Statistics In The Nafisah Kamariah Md
GTAR-14-177
Universiti Tun Hussein Onn Malaysia (Uthm) Kamaruddin
The Fourth Version Of Richardson’s Extrapolation Spreadsheet Calculator Using Vba
GTAR-14-282 Kim Gaik Tay
Programming For Numerical Differentiations
GTAR-14-420 Effects Of Yoga Meditation On Body Composition –Assessed Via Bioimpedance Analysis Lin Lih Poh
The Effects Of Senaman Melayu Tua On Flexibility, Balance And Cardiovascular
GTAR-14-373 Norazhan Che Lan
Endurance In Young Adults
Synthesis and Inhibition Behaviour Study of Carbonylthiourea Derivatives on Corrosion of
GTAR-14-278 Juliana Jumal
Mild Steel
Species Distribution, Diversity and Abundance of Sea Cucumbers in Intertidal Zones of Maria Cristina B.
GTAR-14-471
Aurora, Philippines Cañada
Tea Break (03:15 pm – 03:30 pm)
xlix

Session 3 (01:45 pm – 03:15 pm)
Session Chairs: Dr. Ashraf M. Zedan and Tariq Iqbal Khan

GTAR-14-409 Social Integration Of Vietnamese People Residing Abroad Le Thi Mai
GTAR-14-513 Motivational Factors Of Football Spectators in Malaysia Intan Shafinaz Z.
The Colonial Production Of Tropical Space In Congo: Unifying Historical Geography
GTAR-14-520 Jong-Chan Lee
And Geology, Ecological Anthropology, And Tropical Medicine
GTAR-14-521 Filipino Migration Poems: The Impact Of Diaspora To Filipino Families Elsie L. Dajao
Predictive Factors For The “Teen Mom” Phenomenon: The Role Of Study Orientation, Sherrie Ann Cananua-
GTAR-14-540
Self-Esteem, Family Structure, Communication And Parenting Style Labid
Physical Activity Profile And Related Factors Among The Staffs Of The Ministry Of
GTAR-14-302 Norlizah Abdul Hamid
Youth And Sports, Putrajaya, Malaysia
GTAR-14-299 Motives For Sporting Activities Participation Among Wheelchair Athletes Nagoor Meera Abdullah
GTAR-14-318 Youth Volunteerism In Chow Kit, Malaysia: Factors Of Involvement Sarimah Ismail
Tea Break (03:15 pm – 03:30 pm)
l

Session 4 (03:30 pm – 05:00 pm)
Venue: Ballroom B
Session Chairs: Dr. Abdul Azeez Yusuf and Mery Citra Sondari
Preliminary Approach In Identify Csfs For Effective ICT Governance In Malaysian
GTAR-14-200 Rosida Ab Razak
Public Sector (MPS)
GTAR-14-507 Customers' Behavior Of Using Service Via Mobile Application Piyarat Pongprathum
GTAR-14-508 A Study Of Currency Hedging Of Thailand SMEs Exporters Sinanthana Nanta
Norita, S.E., M.Si, Ak. and
Identification Of Factors That Contribute To Capital Structure Year 2009-2012 (Case
GTAR-14-504 Anissa Agustina
Study In Foreign Exchange Banks In Indonesia)
Rahmadini
Enhancing Innovation in Quadruple Helix Perspective: The case of the Business Hendrati Dwi
GTAR-14-143
Incubators in –Indonesia Mulyaningsih
Closing Ceremony (05: 00 pm – 5:30 pm)

Venue: Ballroom A
End of the Conference
li

Session 4 (03:30 pm – 05:00 pm)
Venue: Acacia
Session Chairs: Dr Norlizah Abdul Hamid and Muhammad Abbas

Continual Social Graph Analysis Of Online Community For A Cultural Project In The
Gtar-14-136 Yoshida Masami
Foreign Country
Gamifying Academic Research Of Near Extinct Moribund Words To Preserve Culture
Gtar-14-212 Normaidah
And Heritage
Does Integrating Emotional Intelligence Via Teaching Instruction Able To Promote
Gtar-14-228 Norila Binti Md Salleh
Students’ Attitudes Toward Mathematics?
Maria Nancy Quinco-
Gtar-14-553 Students’ Self – Perception And Their Academic Performance
Cadosales
Gtar-14-381 Health Care System For Elderly Living Alone Under Rural Thailand Culture Ajchara Oumkrua
Gtar-14-390 Canili Family Rural Development School As An Alternative Mode Of Education Ricardo G. Gonzales, Jr.

Venue: Ballroom A
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Session 4 (03:30 pm – 05:00 pm)
Session Chairs: Renni Rengganis and Ms. Astrie Krisnawati

Sexual Protective Practices Among Selected Reproductive Health Practices Among
GTAR-14-546 Ma. Teresa I. Bandelaria
Selected Age Residents In Batangas: Basis For STD Prevention Program
The Batek Hep’ Consonants: A Preliminary Acoustic Analysis Of Male And Female
GTAR-14-366 Tengku Intan Suzila T.S.
Speakers Of Unique Consonants Utterances
GTAR-14-367 Batek Hep’ Language: The Female’s Pride And Learning Exploration Tengku Intan Suzila T.S.
GTAR-14-527 The Devil Is In The Detail – History, Truth And Criticism Isabel Monteiro

Venue: Ballroom A
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CONFERENCE ATTENDEES
1. Professor Suresh Gholse (PhD).
2. Indriana Noor.
3. Susilaningsih (PhD).
4. Rudy Leon De Wilde
1
TRACK A: BUSINESS MANAGEMENT &

ECONOMICS
2
AN INTEGRATED TALENT MANAGEMENT

SYSTEM: CHALLENGES FOR COMPETITIVE
ADVANTAGE
Ratri Wahyuningtyas
Telkom University, Bandung, Indonesia
Correspondence: syafaq_ratri@yahoo.com
ABSTRACT
Talent management is a set of activities in attracting, developing and
maintaining high-potential employees at all levels to achieve the strategic
objectives of the organization. Talent management has been the target of
increasing interest in the world of work and has appeared more frequently in
the academic literature nowadays. While ﬁrms tend to recognize the
importance of talent management, they often fail to manage it effectively.
Success of the company in managing talent will be the critical factor to create
competitive advantages. The purposes of this study is to design conceptual
model of integrated talent management system in order to manage talent
effectively.
This study will be focus on discussing about process cycle in managing talent.
Furthermore this study will develop conceptual model of integrated talent
management system and also explain the important thing that company often
to neglect and they didn’t realized that it can be root problem that make
overall process will be failed in managing talent. Result from this study as
consideration for every company to develop specific program in managing
talent effectively
Keyword: Talent Management, Attracting Talent, Developing Talent,

Retaining Talent.
3
THE INFLUENCING FACTORS OF THE

IMPLEMENTATION STREET VENDOR
RELOCATING PROGRAM IN BANDUNG,
INDONESIA. CASE STUDY OF STREET VENDOR
ALUN-ALUN, JALAN KEPATIHAN AND JALAN
DALEM KAUM
1
Anggraeni Permatasari and 2Bambang Rudito
School of Business and Management, Bandung Institute of Technology,
Indonesia.
Correspondence: 1anggraeni.p@sbm-itb.ac.id, 2brudito@sbm-itb.ac.id
ABSTRACT
Bandung Local Government have initiative to publish Local Regulation No.
4 Years 2011 about street vendor arrangement and development. The policy
was deemed potentially in supporting and improving street vendor from
informal sector to formal sector. One of the implementation program is
relocating. Relocation program is a program to displace street vendor from
forbidden trading zones to new location in Pasar Gede Bage. But, the process
of the implementation program had some obstacles. The purposes of this
research are to describe and determine the factors that influence the
successful implementation of street vendor relocation program. This study is
analyzing variable of Business Location (X1), Working Environment (X2),
Communication (X3), Apparatus Behavior (X4) and Entrepreneurial
Characteristic (X5). This study used a quantitative method with multiple
regression analyze. Data was collected by spread questionnaire to 120
respondents of street vendor and use random sampling techniques. The result
showed that three independent variables; Location, Communication and
Entrepreneur Characteristic, have positive and significant influence on the
implementation of Street vendor Relocation Program. Whereas, independent
variables of working environment and apparatus behavior had positive but
not significant influence of the dependent variable.
Keywords: Street Vendor, Relocation Program, Stakeholder Engagement.
4
A CONCEPTUAL FRAMEWORK OF
ENTREPRENEURSHIP POLICY
1
Isti Raafaldini Mirzanti, Togar M. Simatupang, and Dwi Larso
School of Business and Management, Bandung Institute of Technology
Correspondence: 1isti@sbm-itb.ac.id
ABSTRACT
Entrepreneurship has been growing rapidly in the past 20 years. It was
strengthen by the increasing number of young generation who choose to be
an entrepreneur instead of working on other people or companies. Mostly,
they do not consider entrepreneurship as the only option to earn income and
generate money, but more than that entrepreneurship is also regarded as one
of the way to uphold their values such as beneficial to society, freedom to
manage time and finances, and freedom to define and execute what they want.
The role of Entrepreneurship in economic growth, are about job and wealth
creation. Considering the role, it is important to develop entrepreneurship. In
this stage, government policy has a big influence, there are to establish
environment and create infrastructure that support entrepreneurship.
However, when it comes to entrepreneurship policy, one size does not fit all,
governments can only provide an underlying conducive environment to the
emergence of productive entrepreneurship rather than unproductive
entrepreneurship.
In this research, conceptual framework of entrepreneurship policy can be
divided based on level of analysis which are, micro, meso, and macro level.
At macro level, entrepreneurship policy, focus on creating motivation,
entrepreneurial skills, and business skills. While at meso level, it include
decreasing administration burden in facilitating business entry and
import/export deregulation as well; focusing in targeted business
(technology) and business incentives. At macro level, entrepreneurship
policies should focus on creating entrepreneurship culture, entrepreneurship
infrastructure and regulation itself.
Keywords: Entrepreneurship Policy, Entrepreneurship, Conceptual

Framework.
5
THE COMPETITIVENESS OF MICRO AND

SMALL ENTERPRISES (MSES): FOCUS ON
WOMEN ENTREPRENEURIAL COMPETENCIES
IN INDONESIA
1
Sri Herliana, 2Wawan Dhewanto, 3Grisna Anggadwita
School of Business and Management, Bandung Institute of Technology, Jl.
Ganesha No. 10, Bandung 40132, Indonesia
Correspondence: 1sri.herliana@sbm-itb.ac.id, 2w_dhewanto@sbm-itb.ac.id,
3grisna@sbm-itb.ac.id
ABSTRACT
Indonesia is a multi-culture country where every region has different cultures
that influence the competence of women entrepreneurs. Women
entrepreneurship in Indonesia is growing very rapidly, giving rise to
competition among entrepreneurs and influence on their business
performance. Most of the women entrepreneurs in Indonesia involved in
micro and small enterprises (MSEs). The purpose of this paper is to examine
how competence of women entrepreneurs influence the competitiveness of
micro and small enterprises. This study uses a case study approach to examine
and understand the phenomenon. Primary data were collected through semi-
structured interviews with five women entrepreneurs. The study found that
the local culture is very influential on the formation of women entrepreneurs’
behavior. Furthermore found that the competence and the local culture has an
important role in improving the competitiveness of Indonesian women
entrepreneurs. Contribution of this study is to add insights on the concept of
women entrepreneurship, and also to fill the gap regarding the
competitiveness of SMEs in the context of women entrepreneurship related
with competencies.
Keywords: Women entrepreneurs, MSEs, Competencies, Local Culture
6
USING TALENT STRATEGY AS A HEDGING

STRATEGY TO MANAGE BANKING TALENT
RISKS IN MALAYSIA
1
Dewi Tajuddin, 2Rosalan Ali and 3Badrul Hisham Kamaruddin
Faculty of Business Management,Universiti Teknologi Mara, 88997 Kota
Kinabalu, Malaysia.
Correspondence: 1dewi400@salam.uitm.edu.my,
2rosalan255@salam.uitm.edu.my, 3badrulh@salam.uitm.edu.my
ABSTRACT
Talent strategy in human resource planning is generally used to deliver business
strategy of a firm. The identification, recruitment, development and retention of
talented employees are aligned with the priorities of the firm’s business. As
businesses today are borderless with the global environment, putting in place the
most effective talent management strategy is a key to competitive success of
firms, and this includes the banking industry. Hence, people who are talented in
the organization provide opportunities for the firms. As a result many big firms
seem to spend much time on developing these talented employees but less time
on retaining them. This includes the Malaysian banking institutions. It is timely
for Malaysian banks to have their own talent programs due to acute shortage of
banking talents. Hence, the talent systems of banks require investments in these
intangible assets. The above need is reinforced by the fact that an important
Malaysian banking resource would be talent following the final phase of
consolidation of banking institutions by the year 2015. When demand goes up and
supply of talent goes down, more and more banking institutions in Malaysia begin
to realize the importance of talent strategy and planning to be a part of
management strategic focus; hence an integrated talent program for the banking
institutions. The objective of this paper is to testify that the use of talent strategy
as a hedging strategy is able to manage banking talent risks in the Malaysian
banking sector. The study proposed to use Talent Management Practices (TMP),
Employee Value Proposition (EVP) and Talent Brand Strategy (TBS) as variables
along with 12 indicators of Malaysian banking talents by testifying for their direct
and indirect relationships. The five research objectives and questions of the study
were fulfilled by employing the Structural Equation Modelling (SEM). The five
hypotheses of the study revealed that there are significant positive relationships
between Talent Management Practices, Employee Value Proposition and Talent
Brand Strategy, for Malaysian banks. The study also found that Employee Value
Proposition partially mediates the relationship between Talent Management
Practices and Talent Brand Strategy for the banks. With these significant
relationships, the findings of this study suggest that it is timely for the local banks
to enhance their talent strategy as this can deliver as business strategy, for
instance, facilitating in innovating the operating structure of financial instruments.
Additionally, due to the acute shortage of banking talents in Malaysia, there is a
strong need to use talent strategy in managing banking talent risks. This is
necessary for the local banks to remain competitive and profitable for a long term
in this era of global banking.
Keywords: Talent Strategy; Banking Talent Risks; Business Strategy; Global

Banking
7
THE INFLUENCE NON-PRICING

DETERMINANTS ON USER SATISFACTION
AND BEHAVIORAL INTENTION ON
CONSUMERS AT PRIVATE-FUNDING FACILITY
IN MALAYSIA
1
Khairulzaman Hamin, 2Nurul Ain Norazuan, Mohd Sadek Mustaffa,
and 3Borhan Yusof
Faculty of Sport Science and Recreation, Universiti Teknologi MARA
(UiTM), Malaysia
Correspondence: 1khairulzaman@salam.uitm.edu.my
ABSTRACT
Today trends have shown that many sport organizations are competing for
the same pool of participants and attempting to satisfy them by providing
quality services. The trends are shown due to these organizations believe that
providing participant with quality service may determine the success of a
sport organization regardless the fee charges to the users. The purpose of this
research is to explore participants' perceptions of the operations and
effectiveness of the services provided by private sport complex, Terengganu
Equestrian Resort (TER) at Kuala Terengganu, Malaysia. This study was
designed to examine the impact of three basics service quality dimensions
(ambiance of the facilities, operation quality and staff competency) on the
consumers’ satisfaction and their behavioural intentions towards the
complex. A total of 250 respondents participated in the survey by using
questionnaire adopted form the works of Ko and Pastore (2005) and Osman,
Cole and Vessel (2006). The descriptive and regression analyses were used
to obtain the result. The results on the impact of service quality dimensions
on customers’ satisfaction showed that staff competency and ambience of the
facilities were the main predictor on consumers’ satisfaction (β = .36, p ≤.000
and β = .25, p ≤.005 respectively). However, no significant influences had
been found of the impact of service quality dimensions on consumers re-use
intention to the sport complex. Finally, findings had shown that only the
operation quality was the main predictor on recommendation intention to
sport complex (β =.33, p ≤ .000). The findings indicated that by improving
the quality of services will enhance consumers’ satisfaction which lead them
to give “free promotion” especially through of word of mouths for the facility.
The findings also indicated that apart from the price charged to users, other
important determinants such as service quality dimensions should be focused
in sustaining the business.
Keywords: Service Quality, Customer Satisfaction, Behavioral Intention.
8
BUILDING MULTIDISCIPLINARY
INTERNATIONAL COLLABORATIONS FOR
MUTUAL GAIN
1
Chris Hickey and 2Ismet Fanany
1Faculty of Arts and Education Deakin University, Australia
Correspondence: chick@deakin.edu.au
ABSTRACT
This paper reports on a regional research collaboration between universities
in Australia and Indonesia. Underpinning the collaboration is a clear
identification of mutual needs and opportunities. Forged between Deakin
University (Australia) and the Consortium of Eastern Indonesian
Universities, the collaboration seeks to establish a model for sustained and
purposeful interaction between all participants. Foremost in the establishment
of the model is a respect of cultural differences, both philosophically and
operationally. Driving the formation of the collaboration is a desire to build
the research capabilities of all participating universities. Within this remit is
a strong focus on the provision of a research training framework that
simultaneously develops English language proficiency, is sequential and
sustained, and supports local research agendas. Recognising the complexities
of a truly multidisciplinary international collaboration, this paper describes
the principles of participation that have been put in place to support the
development and implementation of this model. While this work has not been
straight-forward, or without tension, the potential gains associated with its
progress have the potential to be internationally significant.
Keywords: Multidisciplinary Research, International Collaboration,

Research Training, Cultural Inclusivity.
9
DEVELOPING AN INDEX FOR MEDICAL

TOURISM
1
YUHANIS ABDUL AZIZ, 2ZAITON SAMDIN, 3KHAIRIL
WAHIDIN AWANG and 4ZULHAMRI ABDULLAH
Universiti Putra Malaysia.
Correspondence: yuhanis@upm.edu.my
ABSTRACT
Currently, medical tourism is regarded as an important emerging tourism
sector in the Malaysian economy. Despite it’s significant contribution to the
country’s GDP, the examination of the main factors that contribute to the
success of the industry remain limited. Therefore the objective of the paper
is three-fold. First is to propose the medical tourism index from the service
point of view. Second is to examine the ranking of the identified index.
Finally, to investigate the index which holds most value for money. The
survey is conducted with 400 medical tourists over a period of four months.
Several important findings are reported. An index with 5 dimensions is
identified as the most important factors in medical tourism. The findings also
suggest that hospital reputation is the most influential factor among the index.
The result also provides evidence that medical treatment is a factor that has
the most excellent value for money. It is concluded that clear index
categorisation will assist greatly in conceptualising empirical developments
and improving the overall service experience for medical tourists. The
implications are discussed, limitations are noted and possible areas in future
research are proposed.
Key Words: Medical Tourism, Index, Malaysia, Service.
10
BUSINESS SUCCESS THROUGH

RELATIONSHIP MARKETING
IDENTIFICATION OF RED CHILI PRODUCERS
BASED ON THE SIX MARKETS MODEL
1
Agriani H. Sadeli and 2Hesty N. Utami
Department Socio Economic of Agriculture, Padjadjaran University,
Indonesia
Correspondence: 1agriani.hermita@gmail.com, 2hestyutami@gmail.com
ABSTRACT
Relationship marketing can be utilized to develop outright bond between
producer and consumer in the business without neglecting others key
stakeholder’s relationship. It can also improve competitive advantage and
bring the business into success. A model proposed to examine relationship
marketing is the six markets model. Red chili is one of prime commodity in
agribusiness cluster in West Java Indonesia. The model will represent all
potential relationship that contribute to red chili producer and build a
framework of an effective organization market place. We have found that for
customer market domain there are food Industry Company which already
used contractual trade and only less of the red chili is sell to traditional
market. Supplier and alliance market domain is done through cooperation
with agricultural input supplier to provide a continuity supply of all farming
input. Meanwhile, influence market domains who benefit the red chili
producer are financial institution and government. Internal market domain is
conduct by develop agribusiness co-operative supported by a solid
relationship among red chili producers. Afterwards, referral market domain
is done through recommendation from educational institution to the potential
buyer from modern market. The last market domain is recruitment market
that is still applying traditional recruitment practice to gain a new member.
According to this model, business success of red chili producer in West Java
can be achieved through commitment, market differentiation and
comprehensive network between all market domains.
Keywords: Relationship Marketing, Agribusiness, Red Chili, Six Markets

Model.
11
HIGHER EDUCATION: ENGAGING THE

KNOWLEDGE ECONOMY, CHALLENGES AND
IMPERATIVES
Eduardo P. Garrovillas
Jose Rizal University, Philippines
Correspondence: eduardo.garrovillas@yahoo.com
ABSTRACT
The Philippine government supports the knowledge economy as manifested
in its 1987 Constitution and international commitments. Republic Act 7722
enacted in 1994 creating the Commission on Higher Education is supportive
of the said concept. Descriptive and exploratory, this paper addresses the
challenges and imperatives of the country’s higher education institutions
(HEIs) in the era of knowledge economy. It asserts, among others, that there
is no dichotomy between knowledge economy and academic excellence or
intellectual pursuits, the classical raison d’etre of universities since time
immemorial. However, the paper underscores that academic excellence and
intellectual pursuits must not be detached from the larger society. It must have
a societal conscience, a socially relevant purpose that can be felt by the
multitude of poor at the base of the global economic pyramid. Academic
excellence is not excellent if it cannot provide food to the hungry. Intellectual
pursuit is not intelligent if it cannot provide clothes and shelter to the many
poor, who like Lazarus are waiting for crumbs at the gate. The world is not
wanting of scholarly dissertations on poverty alleviation. The magnum opus
of Adam Smith (1776), An Inquiry into the Nature and Causes of Wealth of
Nations (for brevity, The Wealth of Nations), is about wealth and poverty.
The Asian Drama of Gunnar Myrdal (1971) is not a Broadway play but a
scholarly inquiry into the poverty of Asia. The End of Poverty, a book of
Jeffrey Sachs (2005), one of the framers of the Millennium Development
Goals, is an ambitious thesis, also about poverty alleviation. All three
celebrated books that span more than a total of 200 years are supposed to be
beacon lights that should guide us to the road of our emancipation from
poverty. In the same breadth, this paper also asserts that intellectual pursuits
can no longer remain within the geographic boundaries of one particular
nation or culture. That such pursuits must be framed within a broader, and
wider macro-environmental context. And that besides educating the total
person, HEIs engaging the knowledge economy must develop their students
not only as knowledge workers and leaders, but also as socially responsible
global citizens, critical thinkers, and able to effectively use/apply knowledge
to produce economic benefits for mankind. As Joseph Stiglitz, the Nobel
Prize laureate in economics has pointed out, we can no longer ignore the
protest of the multitude of poor at the base of the global economic pyramid.
Jeffrey Sachs of the Millennium Development Goals was passionate to see
the end of poverty in his lifetime. Contextual factors and issues such as
globalization, multi-cultural diversity, information/knowledge intensity,
networking and connectivity, were presented in the paper within the ambit of
the knowledge economy, vis a vis the imperatives of promoting international
understanding, cooperation, and world peace. Challenges and imperatives
12
that must be addressed by HEIs, brought about by the world-flatteners
(Friedman, 2005). Dramatic changes in the macro-environment, were
identified and discussed, from where conclusions and recommendations were
drawn, carefully avoiding over analysis that usually leads to paralysis. Two
crucial issues standout in this paper that must be addressed with urgency by
HEIs engaging the knowledge economy: poverty alleviation and climate
change. Finally, the general frame of this paper supports the view that
knowledge economy is the road to better quality of life and prosperity. It
supports our collective dream of a world free of poverty, aligned with the
Millennium Development Goals; a world that--- 1) promotes social equity,
better quality of life in all nooks and crannies of this one and only planet that
God has given us; 2) fights poverty with passion and commitment; and 3)
helps people help themselves and their environment by sharing and applying
knowledge to build capacity and produce economic benefits for sustainable
development.
Key Words: Higher Education or HEIs, Knowledge Economy, and MDG
13
MODERN MARKET RETAIL LOCAL FRESH

PRODUCE SUPPLIER VALUE CREATION
THROUGH MARKETING CONTRIBUTION
1
Hesty N. Utami and 2Agriani H. Sadeli
Department Socio Economic of Agriculture, Padjadjaran University,
Indonesia
Correspondence: 1hestyutami@gmail.com, 2agriani.hermita@gmail.com
ABSTRACT
Agricultural industry is now facing global market and a tight business
competition, including for fresh produce. It take to account that local fresh
produce such as fruits and vegetables is begin merchantability to a wider
market, such as modern retail which has different trading and marketing
procedure compare to traditional market. Number of modern retail in
Indonesia especially in big cities is increasing day to day. It is an opportunity
for local fresh produce to make market penetration. However, to enter modern
market requires a qualified supplier based on each market demand and
qualification. Value creation is a market driven strategy to gain competitive
advantage. This research conducted value dimensions to evaluate local fresh
produce supplier marketing performance which are quality, cost, delivery,
responsiveness, and innovation. According to modern retail perception, fresh
fruits and vegetables quality that consider as their qualification is durability,
freshness, packaging, standardization, and grading. Indicator of cost
dimension are offered price and delivery cost. Delivery dimension should
fulfill delivery schedule accuracy, fastness, and transportation with
refrigerated vehicle. Furthermore, responsiveness will consider service level,
continuity throughout off seasons, delivery flexibility, supplier customer
service, and complaint handling. The last is innovation dimension that will
take into consideration is not only research and development facility but also
supplier product knowledge. Therefore, it is an opportunity for local fresh
produce supplier to partnering with modern retail. Hereinafter, local fresh
produce supplier should be able to serve an appropriate and qualified fresh
fruits and vegetables that fit to modern retail expectation.
Keywords: Fresh Fruits and Vegetables, Local Supplier, Modern Retail,

Marketing, Value Creation
14
POSITIONING OF SOCIAL MEDIA BRANDS BY

VALUE PROVIDED TO USERS
1
RajendraNargundkar and 2AvinashMulky
1Indian Institute of Management, Indore, 2Indian institute of Management,
Bangalore
Correspondence: 1rajendran@iimidr.ac.in
ABSTRACT
Social media research is still evolving, one reason being that these media are
themselves only a few years old, and new ones are being added regularly.
Researchers have looked at the nature and type of relationships that Social
Media can provide, in terms of formal/structured, as in LinkedIn, or informal,
as in Facebook or Pinterest. Another variable that is mentioned by researchers
is whether contact is made, and information exchanged, with existing
networks of people or with an expanding chain of people (Kietzmann,
Hermkens, McCarthy, Silvestre, 2011). There may well be other differences
in the way different social media are perceived, such as opinion-makers, or
ways of connecting with experts- such as for medical or spiritual guidance.
Some have also credited social media as being responsible for the political
upheavals in the recent past.
This study was aimed at determining relative perceptions about six different
social media brands of varying levels of popularity in India. The contribution
of the study is to understand where these SM brands stand in value provided
to users, through a reading of a perceptual map on which these social media
brands are placed by the users.
A sample of 156 students and faculty of a prominent business school in India
filled a questionnaire that compared six social media brands. It was a non-
attribute based comparison. The social media brands chosen were Likedin,
Facebook, Twitter, Pinterest, Flickr and WhatsApp. The MDS output in two
dimensions was plotted and interpreted in the light of the literature and some
other questions about social media answered by the respondents. Though the
multidimensional scaling is done without specific parameters, some other
questions on the instrument provided insights into various parameters
consumers may have used while thinking about social media.
The major results from the multidimensional scaling performed on the data
collected from respondents indicated that on one dimension (horizontal),
Linkedin is perceived in an extreme position, and Flickr is at the other
extreme, with Twitter, Facebook, Pinterest and Whatsapp in between. This
may indicate Personal versus professional use, varying across the media.
On the second dimension (vertical), Pinterest and Whatsapp (with Twitter
close to it), are at two extremes, with Facebook, Flickr and Linkedin in
between.They may indicate narrow, known circles versus wider contacts with
new people (as with Linkedin).
From a separate analysis, it is evident that in the segments studied, Facebook
and Whatsapp are the number 1 and number 2 choices of users of social
media. One is a widely networked brand (Facebook) while the other is a
closed one used in known circles, as of now.
15
Linkedin is the choice of most people who would like to network for
professional reasons, or build a ‘personal’ brand (Dutta, 2010) in the areas of
work or expertise.
This study has led to a richer understanding of user perceptions about some
major social media brands. Marketers may be able to tailor their social media
plans in line with these, without the intrusion that TV is sometimes blamed
for. Information sharing is certainly a first step. Positive word-of-mouth
could be the next goal.
Keywords: Linkedin, Whatsapp, Social Media, Positioning.
16
DECISION MAKING, LEADERSHIP AND

POWER IN EDUCATION
Cunningham
Edith Cowan University
Correspondence: c.cunningham@ecu.edu.au
ABSTRACT
This conference paper focuses on educational decision making in a Chinese
context but starts from a critique of distributed leadership educational theory
as an instrumentalist and Western device of analysis. It is based upon a 2012
research project which reports on the academic insights of fifty one Chinese
school leaders who were also students studying a Masters of Educational
Leadership at an Australian university.
The project explored these Chinese school leaders’ perceptions of decision
making in education settings. It considered who would make decisions and
how those decisions would be made in various hypothetical education
scenarios. A unique feature of this research is the significant number of
female school leaders from China who were in the participant cohort so this
study offers a rare insight into their thinking.
Overall, this research offers an important first step in broadening out the
theoretical discussions on leadership decision making into a non-Western
education environment. It also shows how educational research in the 21st
century is shifting away from Western-only analysis and instead broadening
out to explore what are the unique and important trends in a global
powerhouse Asian nation.
Keywords: Leadership, Education, Power
17
HOW LEADERSHIP FACILITATES AN

INNOVATIVE ORGANIZATIONAL CULTURE
AND AN INDEPENDENT ETHICAL CLIMATE:
THE ROLE OF BEING RISK-TAKING AND
INTEGRATIVE
KUO
MBA Program in International Management, Fu Jen Catholic
UniversityNew Taipei City 24205, Taiwan.
Correspondence: profakuo@gmail.com or 076667@mail.fju.edu.tw
ABSTRACT
Leadership, organizational culture, and independent ethical climate are
important in the management of organization, but how leadership facilitates
an innovative organizational culture or an independent ethical climate has not
yet been fully investigated. This study examines the role of two important
characteristics of leadership—being risk-taking and integrative—in building
an innovative organizational culture and an independent ethical climate.
Using a sample of firms in the department store industry and international
hotel industry in Taiwan and LISREL 8, the author endeavors to empirically
test the relationship. Results support that organizations whose leaders are
risk-taking and integrative tend to possess an innovative organizational
culture. In addition, the risk-taking characteristic of leadership and the
innovative organizational culture also contribute to an independent ethical
climate.
Key Words: Innovation, Organizational Culture, Risk-Taking, Integration,

Business Ethics.
18
STRATEGIC ALLIANCES IN CONTRACTUAL

PROJECT R&D: INTANGIBLE AND TANGIBLE
ASPECTS: A CASE STUDY OF PERTAMINA
(INDONESIAN NATIONAL ENERGY COMPANY)
1
Rhian Indradewa
School Business Management ITB, Bandung Indonesia
Correspondence: rhian.indradewa@sbm-itb.ac.id
ABSTRACT
This paper is a literature review paper as a research proposal, introduces
model that can be implemented not only by PERTAMINA (Indonesian
National Energy Company) but also for others company, to increase and
speed up their research and development processes. Some studies showed
that, one ways to improve research and development performance is by
forming strategic alliances with other companies. This Model was trying to
collaborate between the phases in Strategic Alliances activities and the phases
in Research and Development activities applying in contractual project based.
We divided strategic alliances into three phases Pre project phase, Project
phase and Post project phase, and in research and development we divided
into three phase innovation phase and commercialization phase with
additional in partner selections as the first phase in research and development
activities and the very important phase in building the collaborative research
and development activities. We put the knowledge management (intangible
assets) as one of factors which were very important to increase research and
development capabilities and competencies used the sharing knowledge
processes besides the business performance (tangible assets) as another factor
which we focused in research and development strategic alliance process.
This model arranged both intangible aspects from perspective knowledge
management theory and tangible aspects from perspective resources based
view theory to make it more comprehensive because both aspects were very
important in conducting the alliances in research and development activities.
Keywords: Alliances Strategy, Innovation Management, Knowledge

Management and Resources Based View.
19
LOAN LOSS PROVISIONS AND

MACROECONOMIC FACTORS: THE CASE OF
MALAYSIAN COMMERCIAL BANKS
1
Hasni Abdullah1, 2Ismail Ahmad and 3Imbarine Bujang
Faculty of Business Management, Universiti Teknologi MARA, Malaysia
Correspondence: 1hasniabd@pahang.uitm.edu.my,
2drismailahmad@salam.uitm.edu.my, 3 Imbar074@sabah.uitm.edu.my
ABSTRACT
The global financial system is vulnerable due to the weak growth prospects
in many advanced economies. Hence, the stability of the banking system
remained as an important issue to be resolved. Therefore, it is vital for the
banks to properly manage the loan loss provisions (LLPs) to ensure the
sufficient amounts are allocated to counterbalance the non-performing loans,
especially during financial turmoil. The issue of LLPs has captivated the
interest of many researchers as to what extent the LLP has been affected by
macroeconomic factors. Thus, the main purpose of the study is to investigate
the influence of macroeconomic factors in affecting the provision decision of
Malaysian commercial banks. The investigation aims at detecting whether
the provisions have been influenced by the macroeconomic factors such as
the interest rate, gross domestic products and exchange rate. At the same time,
the effect of macroeconomic factors can be examined in order to identify the
pro-cyclical or counter-cyclical behavior in relation to the LLP. The
Generalized Method of Moments (GMM) is devised in assessing the
significant macro factors that influencing the LLP.
Keywords: Loan Loss Provision, Interest Rate, Exchange Rate, Gross

Domestic Product, Commercial Banks
20
THE STUDY ON EMPLOYEES’ SATISFACTION

TO CORE AND MANAGERIAL COMPETENCY
IMPROVEMENT FROM TRAINING AND
DEVELOPMENT PROGRAM: CASE STUDY OF
NUMCHAI INSURANCE COMPANY LIMITED
Ariya Songrattananon and Kronkan Na Nakornphanom
Correspondence: songrattananon@gmail.com
ABSTRACT
This study focused on the employees’ satisfaction to core and managerial
competency improvement from training and development program of
Numchai Insurance Company. The objective of the study is for training
program improvement related with employees’ competencies. The sample
group consists of 310 employees who work for the company. Questionnaires
were used as the data collection instrument. Statistics used for the analysis
include percentage, means, standard deviation, t-test independent, one way
ANOVA and analysis of variance and Pearson’s product moment correlation
coefficient. The statistic package for social science (SPSS) was employed for
statistical data analysis.
The study reveals that the majority of the sample group is female with the
number of 215 (69.4%), aged between 26-40 years with the number of 170
samples (54.8%). Almost all employees have a bachelor degree of education
with the number of 219 samples (70.6%) and more than ten years of working
period (94 samples 30.3%). The working period in position of major
employees is 1-3 years with the number of 114 samples (36.8%). Lastly, staff
is the position of the major employees with the number of 186 samples (60%).
The statistical analysis of demographic factors which is gender, age,
education, working period, working period in present position and position
show that different demographic effects the satisfaction of core and
managerial competency improvement at the 0.05 statistical level in the topic
of 1.) Working period – Problem solving and decision making 2.) Gender –
Conceptual thinking 3.) Age – Delegation and 4.) Age – Empowerment. The
statistical analysis of training and development factors which is on the job
training, coaching, insurance activity, visiting, functional training,
meeting/seminar, consulting, occupation development and self-development
reveals that the relationships between trainings and competencies are not
related in topics 1.) Insurance activity training – analytical thinking
competency 2.) Visiting– leadership, problem solving, analytical thinking,
conceptual thinking and job assignment competencies 3.) Functional training
– customer orientation, leadership, problem solving, analytical thinking,
conceptual thinking and job assignment competencies 4.) Meeting/seminar –
leadership, problem solving, analytical thinking, conceptual thinking and job
assignment competencies 5.) Consulting – conceptual thinking and job
assignment
Keywords: Leadership, Insurance, Satisfaction
21
EXPECTATIONS AND NEEDS OF FREIGHT

FORWARDERS ON SERVICE QUALITY OF
INTERNATIONAL OCEAN FREIGHT CARRIERS
Phakhin Tapa
Khon Kaen University, Thailand
Correspondence: na_nat999@hotmail.com
ABSTRACT
This purpose of survey research were to study expectation, perception and
the difference between expectation and perception in service quality of
International Ocean Freight Carriers. The data were collected by
questionnaire. The sample consists of 130 patients and got 98 completed
responses. The research too was questionnaire which was divided into 3 parts
including Part: 1 General information of the respondent, Part 2: Expectation
and perception in nine parts of service quality (Terms of service before the
sale. The freight, The accuracy of the schedule, The after-sales service And
quality of transport ,The process The process of service, The provider staff,
The Facility, Satisfaction with the quality of the service and Confidence about
the quality of services) by 5 Rating Scales, Part 3 : Suggestion of respondents
to improve service quality. The reliability of expectation and perception in
service quality was 0.86 and 0.88 respectively.
The study initially began with reviewing the literature related to customer
satisfaction and behaviors. It applied GAP Model of Zeithaml and Bitner
(1996) for analyzing and evaluating customers’ attitudes and cargo side
(Freight Forwarder companies). The data were analyzed by frequency,
percentage, Descriptive Statistics.
The finding indicated that most samples had their characteristics as
following: Number of employees, 251-1000. The duration of business
engagement more than 20 years. Amount of capital 10 million baht – 50
million baht. Annual sales up to 10 million baht – 30 million baht
Annual net profit margin 6-10%. The average of patient’s perception in
service quality of International Ocean Freight Carriers was lower that overall
average f patient’s expectation. The patients’ expectation and perception was
significantly different, in that means the empathy was the most difference
level or the most unsatisfactory, Terms of service before the sale, the freight,
the accuracy of the schedule respectively.
Keywords: Service Quality, Freight Carrier, Profit.
22
THE IMPACT OF EVENT SPONSORSHIP AND

TV ADS EVENT OF BRAND IMAGE TO CROSS
MOBILE
1
AMA Suyanto and 2Wiwin Martinih
1
Lecture, Telkom University, 2Graduated, Telkom University
Correspondence: 1amasuyanto@telekomuniversity.ac.id
ABSTRACT
Competition in the product market and infused brand image are very tight,
the more companies with similar products. Event sponsorship and television
advertising are indicated as one of the ways that can lift the brand image of
the products result by the company especially for Cross Mobile Phone which
is a new comer in the realm of telecommunication business in Indonesia. The
purpose of this research was to measure the extent of the influence of event
sponsorship and television advertising to the brand image of the Cross Mobile
Phone. The method used is descriptive and causality with 400 respondents.
The data analysis technique used is the Stucture Equation Model (SEM). The
results obtained are as follows: (1) Event sponsorships are in the good
category (7.66) on a scale of 1-10; (2) TV Ads in both categories (6.63) on a
scale of 1-10; (3) the brand image are in the good category (7.60) on a scale
of 1-10; (Iv) event sponsorship has a positive and significant impact on the
brand image of 12.9% and TV commercials affect the brand image of 6.4%.
Keywords: Event Sponsorship, TV Ads, Brand Image
23
THE ISSUES PERTAINING CHANGES IN THE

GOVERNMENT POLICY AND ITS EFFECTS ON
MALAY PRINTING ENTREPRENEURS
1
Mohd Khairul Azahari bin Abdul Rani, Md. Nagib bin Padil, Maizatul
Azura binti Yahya, Ainal Akmar binti Ahmad, Noorhazalen binti Saad
and Zarlina binti Ahmad Zamari
Department of Media Studies, Faculty of Art and Social Science, University
of Malaya, Kuala Lumpur, Malaysia.
Correspondence: 1khairulazahari75@yahoo.com
ABSTRACT
This study revolves around the issues pertaining changes in the Government
policy and its effects on Malay printing entrepreneurs. Emphasis is given on
instructions regarding The Treasury and Government circulars which are
related to the printing industry. In addition, this research also comprises of
changes in government policies, corporatization and privatization of
government agencies. All these policies were initially enacted to establish a
form of consent between the government and the Malay-owned printing
companies. Upon the implementation of both corporatization and
privatization of government agencies, inefficiencies and violation of terms
took place between them and the Malay businessmen who ran printing
services, resulting in inevitable loss financially and economically.
Corporatization and privatization were the norm or trend in the 1980s.
Malaysian Incorporated and Privatization policies were introduced to ensure
that government agencies, after being corporatized and privatized, were able
to attain a competitive edge and become more progressive. Unfortunately,
they contributed to the fall of the Malay printing industry.
Keywords: Printing, Policy, Corporatized, Privatized
24
IMPACT OF THE ENTREPRENEURSHIP

EDUCATION ON THE STUDENT’S
ENTREPRENEURIAL VALUE CREATION
1
Mudashir Gafar, 2Rozilah Kasim and 3David Martin
Faculty of Technology Management and Business, Universiti Tun Hussein
Onn Malaysia, Parit Raja Batu Pahat Johor, Malaysia.
Correspondence: 1gafarmudashir@yahoo.com, 2rozilah@uthm.edu.my,
3martin@uthm.edu.my
ABSTRACT
The knowledge-based economy of the modern days demands a new breed of
innovative real estate managers as the graduate’s job placement is becoming
more competitive. Despite that entrepreneurship education (EE) established
in the higher institutions of learning are to boost the employability of the
graduates. The reality of meeting the purpose of the program is unclear. In
this regard, the impact assessment of the EE on the graduating students is
inevitable. However, literature registered intrinsic provocations of realizing
common assessment framework to evaluate diverse enterprise program. The
aim of the paper is to develop Facilities Management-Entrepreneurship
Assessment model (FMEAM). Hence, to evaluate the impact of the EE on
the Real Estate Management student’s entrepreneurial knowledge. The final
year students in the Malaysian public universities are the focus of the study,
whose are at the rim of going into the job market. The FMEAM originated
within the foundation principles of the Facilities Management (FM), in
association to the students’ entrepreneurial outcomes: business reality, value
creation, change management, competitiveness and sustainability. The
quantitative research approach and questionnaire survey instrument
employed as research methodology. The findings revealed that, despite
notable attainment on the academic entrepreneurship culture, nevertheless,
the impact of entrepreneurship’s value creation on their graduating students
is somewhat significant. The benefit of this research is for the enrichment of
entrepreneurship teaching, in particular to real estate management educators,
educates, and practicing professional as a perquisite-tool kit for their survival
in the competitive economy.
Keywords: Impact Assessment, Entrepreneurship Education, Real Estate

Management
25
ENHANCING INNOVATION IN QUADRUPLE

HELIX PERSPECTIVE: THE CASE OF THE
BUSINESS INCUBATORS IN –INDONESIA
Hendrati Dwi Mulyaningsih
Business Administration Department of Telkom University Indonesia
Correspondence: hendrati.dwi@sbm-itb.ac.id
ABSTRACT
Triple Helix Concept has already been known and used widely in innovation
research. In many countries the concept of Triple Helix has been applied with
the different emphasis. In the Triple Helix model, Universities add new roles
for economic development to their traditional mission of education and
research. In the other hand, the concept of Quadruple Helix has been
discussing as a discourse and has not been recognized wider yet than the triple
helix concept. The added helices in this concept is still has a wide range of
conceptions or approaches and difference perspective in some scholars. The
fourth added helices here could be a group of innovation actors that can be
considered as the initiative helices that contribute an integrated innovation
system. This paper aims is to explore and examine the characteristics and
roles of each helices in the quadruple helix perspective. The Community or
society as the addition helices gives the prominent contribution in the
innovation of ICT development and it is based on a case study of the business
incubators which is located in Bandung, West Java Indonesia. The role-play
of each helix in the quadruple helix perspective of each business incubators
has a difference portion. In the Creative Community Association (CCA),
government and community is as the dominant helices whether in the
Community Development Centre (CDC) the industry is as the dominant one
Keywords: Quadruple Helix Concept, Business Incubator, Innovation.
26
TREND IN HUMAN CAPITAL RESEARCH:

MULTILEVEL STUDIES
1
Mery Citra Sondari, 2Jann H. Tjakraatmadja and 3Yuni Ros Bangun
1Faculty of Economics and business, Universitas Padjadjaran and School of
business and management, Institut Teknologi Bandung, Indonesia. 2,3School
of business and management, Institut Teknologi Bandung, Indonesia.
Correspondence: 1mery.citra@sbm-itb.ac.id
ABSTRACT
Since most management problems involve multilevel phenomena, scholars
now aware that multilevel research become a paradigm shift and trends in
management research. This paper will specifically discuss trend of multilevel
studies in human capital research topic. The paper will include the discussion
of the basic concept of multilevel studies, the trend, and the state of the art of
human capital research. Since the multilevel study is quite new in
management research topic and involve only limited literature, this paper will
contribute to introduce this new trend to management scholars and provide
state of the art literature related to research in multilevel studies especially in
human capital research topic.
Keywords: Human Capital, Multilevel Study, Research Trend.
27
CORPORATE SOCIAL RESPONSIBILITY

TOWARDS CORPORATE PERFORMANCE:
WHETHER A BARRIER OR AN ENDORSER?
1,2
Astrie Krisnawati, 1Gatot Yudoko, 1Yuni Ros Bangun
1School of Business and Management-Institut Teknologi Bandung,
Indonesia. 2Telkom University, Indonesia
Correspondence: astrie.k@sbm-itb.ac.id
ABSTRACT
It is commonly considered that the concept of Corporate Social
Responsibility (CSR) contrasts with the principle of a business. The success
or failure of a corporate is mostly measured by its financial achievements.
Social responsibility and financial profitability are like two sides of a coin.
As if there is a trade-off between conducting CSR and achieving corporate
performance. Since every activity of a corporate will create a cost as the
consequence, then being responsible to society might be harmful to the
corporate profitability in terms of financial efficiency. However, some
paradigms of business assert that complying with social responsibility is a
way to attain corporate sustainability which means that CSR is an endorser,
rather than a barrier, to achieve corporate performance. This conceptual paper
will show the linkage between CSR and corporate performance through
literature review of some previous studies to find the gaps that can be filled
in by further research to establish a novel notion of Corporate Social
Performance (CSP).
Keywords: Corporate Social Responsibility, Corporate Performance,

Corporate Social Performance.
28
PRELIMINARY APPROACH IN IDENTIFY CSFS

FOR EFFECTIVE ICT GOVERNANCE IN
MALAYSIAN PUBLIC SECTOR (MPS)
1
Rosida Ab Razak and 2Mohamad Shanudin Zakaria
Universiti Kebangsaan Malaysia
Correspondence: 1rosida.abrazak@gmail.com, 2msz@ukm.my
ABSTRACT
The fundamental issue in ICT Governance (ICTG) implementation for
Malaysian Public Sector (MPS) is how ICT be applied to support
improvements in productivity, management effectiveness and the quality of
services offered to its citizens. Our main concern is to develop and adopt a
common definition and framework to illustrate how ICTG can be used to
better align ICT with government’s operations and strategic focus. In
particular, we want to identify and categorize factors that drive a successful
ICTG process. This paper presents the results of the first phase of our
research- an exploratory study to identify, refine and categorize Critical
Success Factors (CSFs) suitable for MPS. Our first approach is to identify
factors within the five domains of ICTG. However, this is not suitable since
some factors exist in more than one domain. We, instead, opt to using the
four perspective of IT BSC as our main domains. Our preliminary result
suggests sixteen CSFs categorized into these four interrelated
domains. These findings will be further validated and refined.
Keywords: IT Governance, Critical Success Factors.
29
ANGEL INVESTMENT AS A SOURCE OF

STARTUP CAPITAL: A CASE STUDY IN
INDONESIA (COMPARATIVE STUDY IN
JAKARTA AND BANDUNG)
Chintia Febrianti S
Telkom University Bandung
Correspondence: febriantichintia@gmail.com
ABSTRACT
Funding is essential for the operation of a business. There are many
businesses that difficulties in obtaining financing, especially for startup
businesses. But there is a type of financing called Angel Investment to
support the existence of a startup. This study aims to look at how the impact
of the implementation of Angel Investment as a source of startup capital in
Indonesia in terms of its association with a particular performance output
market sales volume and market share after obtaining startup funding and
reviewing compliance with existing theories . This study used qualitative
methods to conduct interviews, documentation and questionnaires. The
results of this study is known that angel investment can impact directly or
indirectly on the output market performance of a company. It really depends
on the strategy adopted of their respective companies. In addition the level of
importance of each character angel investment in providing different
financing where the average angel investor attention to the emotional aspects
such as the level of enthusiasm of an entrepreneur, the management team and
the quality of the products of the business. There is also a different funding
schemes at each startup, which most startups receiving funding from the
scheme that is incompatible with the theory. The end result is the angel
investment affect the growth of the business of a company is able to increase
sales volume and market share, depending on the strategy of each company.
Angel investment can ultimately affect indirectly to an increase in profits of
a startup company.
Keyword: SME, Development, Angel Investment, Startup
30
PERCEPTION OF TOURISM IMPACTS ON

ISLAND DESTINATION BETWEEN HOST
COMMUNITY AND VISITORS: A CASE OF
TIOMAN ISLAND
1
Ong Tah Fatt and 2Muhammad Hafiz bin Jaafar
Faculty of Sports Science & Recreation,Universiti Teknologi MARA, Shah
Alam, Malaysia.
Correspondence: 1ong278@salam.uitm.edu.my, 2hafiz_chinoz@yahoo.com
ABSTRACT
Researchers recognized that the main impacts of tourism on tourist
destinations are economic, environmental and social cultural impacts. For the
past decades, there have been increasing numbers of arrivals to island
destinations in Malaysia. Nevertheless, limited studies were conducted to
further understand the impacts of tourism development and tourists’ arrivals
on these island destinations. Thus, the current study attempts to identify the
perception of tourism impacts between host community and visitors at a
popular island destination, namely Pulau Tioman. Purposive sampling
technique was adopted, in which a total of 160 respondents (80 visitors and
80 local residents) were involved. Data were collected through self-
administered questionnaire technique. Independent sample t-test was utilized
for data analysis. The result of the study showed that there is no significant
difference of perception regarding the environmental and economic impacts
of tourism between host community and visitors. However, significant
difference was found to exist regarding perception the social cultural impacts
of tourism between host community and visitors. In conclusion, island
tourism is perceived by host community and visitors to bring positive benefits
to Pulau Tioman in terms of economic and environment. However, local
community perceived the impacts of tourism on the social cultural aspects are
more serious than visitors. In order to promote sustainable tourism on the
island, constructive programs and actions are recommended to reduce this
gap of socio-cultural impact of island tourism on Pulau Tioman.
Keywords: Tourism Impacts, Island Tourism, Host Community.
31
FINANCING OF SMALL AND MEDIUM

ENTERPRISES: PEOPLE’S CREDIT SCHEME
(KUR) CHALLENGES AS FUTURE PROSPECTS
OF SMES IN INDONESIA
Yuhana Astuti
Telkom University – Indonesia
Correspondence: yuhana@telkomuniversity.ac.id
ABSTRACT
Recently, many Small Medium Enterprises (SMEs) in Indonesia are still
having problems in getting funds despite various funding programs have been
carried out by Indonesian government to aid SMEs. The aim of this study is
to understand how People’s Credit Scheme (KUR) as one of the government
funding programs for SMEs in Sentra Kaos (T-shirt Cluster) in Suci Bandung
and Sentra Tahu Tempe (Tofu Tempeh Cluster) in Cibuntu Bandung, which
most of the SMEs in these locations are feasible but unbankable. Government
funds can be channeled directly by banks to SMEs, or indirectly through
agencies designated by the government, such as credit unions. Descriptive
method used in this research shows that (1) the Absorption of KUR funds in
the Sentra Kaos in Suci Bandung is still low, because of the lack of proper
information (financial access) and SME’s difficulty in fulfillment on 5C
assessments (Capital, Character, Collateral, Condition, Capacity) made by
the bank as an official institution on KUR; (2) Granting loans to KOPTI's
member (Tofu Tempeh Producer Cooperative) as an institution in the KUR
Sentra Tahu Tempe in Cibuntu Bandung, tend to be easier because KOPTI
only assessing collateral in lending to its members, which at the end, leads to
unpaid credit.
Keywords: funding, KUR, SMEs, Sentra industry, Bandung
32
THE RELATIONSHIP BETWEEN PROACTIVE

MARKET ORIENTATION, RESPONSIVE
MARKETING ORIENTATION AND
TECHNOLOGICAL INNOVATION.
Ho Yeow Chung
University of Malaya, Malaysia
Correspondence: sheckan@hotmail.com
ABSTRACT
Market orientation is described as the implementation of the marketing
concept (Kohli and Jaworski, 1990) which explained the key to achieving
organizational goals is to be more effective and efficient than competitors in
identifying and in satisfying the needs of target markets (e.g., Kotler 2003, p.
19). Marketers are arguing that market orientation has both responsive and
proactive dimensions (Gima, Slater and Olson, 2005). Proactive market
orientation refers to the reaction taken by firms to address latent needs for its
customers and responsive market orientation refers to the solution provided
by firms to address customers’ current needs (Narver, Slater and Maclahlan,
2004). The different types of market orientations yield different results based
on the same dependent variables such as innovation. Schneider (2006)
believes innovations could be a new product/service, a new structure or
administrative system, a new production process technology, or a new plan
or program, process, product, or service which is new to organizations.
Technological innovation (product and process innovations) represents one
of the most important factors in increasing firms’ national and international
competitiveness (Felipescu et al, 2013). Product innovations are primarily
geared toward expanding into new markets, introducing new products, and
attaining higher levels of customer loyalty; process innovations are primarily
geared toward obtaining cost efficiencies. Nevertheless, some research found
that neither responsive market orientation nor proactive market orientation is
positively to firms’ innovativeness as well as firms’ performance (Bodlaj,
2010; Atuahene-Gima, Slater, and Olson, 2005). As a result of the research
had been carried out in the past, area concerning the relationship between
proactive market orientation and responsive market orientation with firms’
performance remained unclear and arguable. Hence this paper will focus to
examine the relationship between proactive market orientation, responsive
market orientation and technological innovation.
Keywords: Innovation, Market Orientation, Relationship Management.
33
FOREIGN CO-AUTHORSHIP PHENOMENON: A

PRELIMINARY STUDY OF RESEARCH
PRODUCTIVITY OF HIGHER EDUCATION
INSTITUTION IN INDONESIA
1,2
Mery Citra Sondari, 2Jann Hidajat Tjakraatmadja and 2Yuni Ros
Bangun
1Department of Management and Business, Universitas Padjadjaran.
2School of Business and management, Institut Teknologi Bandung,
Indonesia.
Correspondence: 1mery.citra@sbm-itb.ac.id
ABSTRACT
Compare to its neighbour countries, Indonesia is still lags behind in research
productivity, both quantity and quality. Though, the interesting fact had arise
from schimago data analysis, that Indonesia has best rank in foreign co-
authorship indicators compare to its neighbour countries. Obtaining data from
scopus, authors use scientometrics method to explore the phenomenon. It is
found that there is quite high contribution of faculty members that is
studying abroad in producing journal article or conference papers that involve
foreign co-authorship, in average, range from 32,96 to 44,15%. Factors that
might be correlate to the phenomenon and the impact are discussed.
Keywords: Foreign Co-Authorship, Research Productivity, Higher

Education, Scientometrics
34
BUILDING PUBLIC TRUST THROUGH THE

PRACTICE OF ETHICAL ACCOUNTABILITY AT
LOCAL GOVERNMENT
1
Nor Zaini Bt. Hj Zainal Abidin and 2Kuppusamy Singaravelloo
University of Malaya – Kuala Lumpur
Correspondence: 1norzaini@siswa.um.edu.my, 2kuppusamy_s@um.edu.my
ABSTRACT
Previously, value focus is the most avoided subject by most of the public and
private organizations but now it has gain momentum within the academic
field. By applying social capital theory to describe the relationship of values
in relation to trust, this study also finds that values as one form of social
capital is actually a tool to achieve its objective end that is public trust.
Furthermore, there is no definite consensual definition of social capital theory
and this theory is subject to several definitions and interpretation. This paper
focuses on the building of public trust within local government institution.
Local government is responsible to increase public satisfaction and trust
through efficient service delivery. The study hypothesizes that public trust
can be improved with the instillation and exercise of ethical accountability
within local government employees. Thus, confined within this area of study
only, social capital is regarded as a tool to achieve public trust. Trust is an
end in itself and obviously with increasing trust it also will result in other
positive outcomes such as social connectedness, economic growth and
political allegiances. This study discusses barriers to achieve trust and
deterioration of trust as perceived to be crucial in today’s context within
government organization and in particular, local government.
Keywords: Public Trust, Local Government, Value, Social Capital Theory,

Service Delivery
35
THE EFFECT OF LEADERSHIP STYLE

TOWARDS WORK FAMILY CONFLICT AT PT.
XYZ, BANDUNG
1
Arif Partono Prasetio and 2Nurvita Trianasari
Business and Economic Schools, TELKOM University, Indonesia.
Correspondence: 1partono67@gmail.com; 2vita.statistik@gmail.com
ABSTRACT
One of the interesting topics in HR field is the work family conflict. Human
being expected to work to meet their need. Also, they have their family to
attend to. That is why the relationship between work and family become
important. One should manage the balance of the two life. Usually everyone
found it difficult to act balance. There must be some incident which cause the
employee to sacrifice one of them. If the work or family responsibilities can
not met by the worker, then it could create the work and family conflict. The
cause the work and family conflict can derive from many aspects. Each
organization has different factor which cause the conflict. The job demand,
the hours work, the placement, and many others. This research, analyze the
factors which cause work and family conflict in PT. XYZ. The chosen
organization has high job demand. We will focus on the leader in the
organization and try to measure the influence of his leadership style towards
the work family conflict face by the employee. The result found that the
leadership style had significance influence towards work family conflict
experienced by the employee. However, the research showed that the impact
is not big enough. There other variables which can cause the work family
conflict. We also learn that the leadership style applied at PT. XYZ is quite
helpful in assisting the employee to face the work problems.
Keywords: Work Family Conflict, Leadership Style, Time-Based, Strain-

Based, Behavior-Based
36
WOMEN ENTREPRENEURIAL INTENTIONS IN

MICRO AND SMALL ENTERPRISES (MSES) IN
INDONESIA: THE INFLUENCE OF
ENVIRONMENTAL FACTORS ON PERCEIVED
BEHAVIORAL CONTROL
Grisna Anggadwita and Wawan Dhewanto
Bandung Institute of Technology – Indonesia
Correspondence:1grisna@sbm-itb.ac.id,2w_dhewanto@sbm-itb.ac.id
ABSTRACT
In Indonesia, the potential development of women entrepreneurs is huge
considering the number of women in Indonesia is very large. Intention is
arguably as a key predictor in determining one's behavior in making
decisions, so there is a necessary to conduct research underlying women
decision to run a business. This paper aims to analyze the influence of
environmental factors on perceived behavior control (PBC) toward the
entrepreneurial intention among women entrepreneurs involved in the MSEs
sector in Indonesia. This study uses quantitative methods with survey
approach. Questionnaire are distributed and gather responses from 222
women entrepreneurs in Indonesia. The responses analysis use structural
equation modeling (SEM) to test the hypothesis. The results shows that
perceived behavioral control significantly influence women entrepreneurial
intentions. The study also shows that perceived behavioral control is
significantly influenced by competitive environment rather than government
support; while government support are not directly influence on it, yet
significantly influencing competitive environment. The implications of this
study indicate that the government is expected to enhance its role in making
the policy or program to be taken to develop women entrepreneurship.
Keywords: PBC; Mses; Women Entrepreneurial Intention; SEM
37
CHANGE MANAGEMENT: SELF-RENEWAL

CAPABILITY IN EDUCATIONAL
INSTITUTIONS. CASE STUDY OF NON-
ACADEMIC STAFFS IN SCHOOL OF BUSINESS
AND MANAGEMENT, BANDUNG INSTITUTE OF
TECHNOLOGY (SBM-ITB), INDONESIA
Nurhayati
Master of Science in Management, Bandung Institute of Technology,
Indonesia
Correspondence: nurhayati@sbm-itb.ac.id
ABSTRACT
Recognize the change is an important factor in the success and survival of
organizations. In this globalization era, the organization especially public
institution, need to encourage their people to improve the capability.
University as public knowledge- oriented, whose very existence as
institutions of learning and knowledge creation, now find themselves as
economic activity THAT becomes increasingly globalized and increasingly
knowledge-based (Kati-Jasmin Kosonen, 2008). Not only business
organization but also educational institutions have to building globally
attractive innovation environment that requires policies focusing on the
“human aspect”. Self-renewal capability can be seen as a set of capabilities
aimed at renewing personal and organizational.
This study discuss about learning new skills and capabilities as well as
improving the old ones in educational institutions. The research conducted
through non-academic staff in School of Business and Management in
Bandung Institute of Technology (SBM-ITB).
The study uses a multi-methodology by qualitative modeling based on self-
renewal capability model from Sotaruta (2005) and DMAIC philosophy from
Six Sigma. The tools are used to map existing assets for studying the new
capabilities that changing them and for designing new model of standard
assessment as contribution from this research. The data was collected through
open-ended question to every staff in each function and also based on
secondary data.
The result shows, the non-academic staffs were obtaining the new and
improvement capability that related with their own job through participation
in training. This program encourages their initiative to produce innovation,
and then it also increase the organization performance.
Keywords: Change Management, Self-Renewal Capability, Educational

Institutions.
38
MEASURING THE STRATEGIC READINESS OF

HUMAN CAPITAL AND INFORMATIONAL
CAPITAL IN SBM ITB
Fitria I. Aulani
School of Business and Management, Institute of Technology Bandung,
Indonesia
Correspondence: fitria.insi@yahoo.com and fitria.insi@sbm-itb.ac.id
ABSTRACT
The challenges of globalization era have promoted so many companies to do
an organizational change, by shifting their paradigm from focusing on
tangible assets moved into intangible assets. Intangible assets such as human
capital and information capital are far more valuable because they hard to
imitate by competitors, so they can create a sustainable competitive
advantage. The purpose of this research is measuring the strategic readiness
of human capital and information capital in School of Business and
Management, Institute of Technology Bandung (SBM ITB). This research
used Balanced Scorecard (BSC) tool with quantitative methodology and
survey method. A questionnaire that consist of seven point likert scale was
disseminated to academic (lecturers) and non-academic employees of SBM
ITB, next the likert point was converted into percentage level of strategic
readiness. The results show that human capital of SBM ITB has a high level
ofstrategic readiness (85%), in other hand, information capital of SBM ITB
has a moderate level of strategic readiness (76%), so it need to be improved.
Strategic readiness measurement is really useful to evaluate whether
intangible assets in SBM ITB is ready to compete and sustain in the
globalization era. This research giving an implications to enrich the
information about the importance of intangible assets for organizations and
to give a clear measurement tool for practitioners in quantifying the strategic
readiness of intangible assets in their organizations.
Keywords: Human Capital, Information Capital, Strategic Readiness,

Balanced Scorecard, Quantitative Methodology
39
USING QUALITATIVE RESEARCH IN

ACCOUNTING AND MANAGEMENT STUDIES:
NOT A NEW AGENDA
Hasan Basri
Faculty of Economics, Syiah Kuala University, Indonesia
Correspondence: P_haasan@yahoo.com
ABSTRACT
Today more and more researchers publish their qualitative works in top
management and accounting journals. The contribution of this approach in
management and accounting studies continues to gather momentum. Policy
maker both in public and private sectors are increasingly recognizing the
important and value of this method since it offers detail and rich analysis of
management and accounting in an organization. However, there are still
many researchers in these fields are reluctant or even reject to employ this
method arguing that qualitative approach is not scientific and the results are
also not scientific. Therefore, the purpose of this paper is to discuss the issue
of using qualitative method in management and accounting studies. The paper
is started by looking the conceptualization of qualitative research. After that,
a paradoxical view of qualitative and quantitative methods is discussed. This
is followed by discussions of using qualitative research in management and
accounting studies. Finally, the use of interpretive case study will be reviewed
and discussed in this paper.
Keywords: Qualitative Research, Management and Accounting Studies,

Interpretive Case Study, Grounded Theory.
40
ANALYZING THE IMPACT OF ALTERNATIVE

AND CRITERIA TO CHOICE OVERLOAD WITH
APPLICATIONS OF WEB-BASED SIMULATION
OF COMPARISON SHOPPING
1
Rr. Rieka F. Hutamiand and2Adhi Prasetio
Telkom University - Indonesia
Correspondence: 1riekahutami@telkomuniversity.ac.id,
2adhipras@gmail.com
ABSTRACT
E-commerce opens new opportunities in the way we trade, it has many
advantages such as enabling consumers to select goods easily and almost no
cost. Comparison shopping is a tools help us to get more information and
options before we buy, but it has an effect called choice overload. Choice
overload is a condition in which one's choice would be less effective when
the number of options that should be considered exceeded his limits in
comparison. Therefore, this study aims to analyze the effectiveness of
comparison shopping used by consumers to choice overload.
The study is conducted using experimental approach. The independent
variables are the number of alternatives and the number of criteria, while the
dependent variables are quality and time representing the concepts of choice
overload. Primary data are obtained from the application of simulation-based
comparison shopping web by putting the link on the site www.prothelon.com,
so we can get 139 respondents randomly. Data are analyzed using statistics
descriptive, multiple linear regression and binary logistic regression.
The results shows the more alternatives and criteria exist, the more difficult
for respondents to choose the right item, and the longer time needed. While
the variable of criteria does not affect the variable of quality (Y1). T- Test
shows that the variable of alternative (X1) and criteria (X2) do not contribute
significantly to choice overload, and only the variable of alternative affects
the variable of quality (Y1).
Keyword: Choice overload, Comparison Shopping Simulation, and E-

commerce.
41
MODELING AND FORECASTING THE

VOLUMES OF MALAYSIA’S IMPORT
Mohamed A.H Milad, Rose Irnawaty Ibrahim and Samiappan
Marappan,
Faculty Science and Technology, Universiti Sains Islam Malaysia
Correspondence: agga2425@yahoo.com
ABSTRACT
The present study is an attempt to build a new statistical model to forecast the
value of imports in Malaysia. The study will use regression, time series, and
a composite model (combining of egression and time series) methods.
According to the data available, the time frame for this study will be
determined by using monthly data covering the period between 1990-2010 (a
period building model) and the period between 2011-2013 ( as a period for
testing the predictive ability model proposed ). The study will be limited to
six variables which are the exchange rate, average tariff tax, average sales
tax, producer price index, value of exports and the value of imports in the
previous time period. The study is of great importance in helping of Malaysia
in drawing policies for imports in general, and particularly imports of
machinery and transport equipment ,and crude materials, as the proportions
spent on total imports of machinery and transport equipment and crude
materials were respectively 56% , 3% of the total value of imports in
Malaysia during the study period. The current study considers utilization of
probabilistic forecasting methods in the decision–making process which
reflects the level of uncertainty in future demand forecasts.
Keywords: Malaysia’s Import, Forecasting, Regression, Time Series,

Composite Model.
42
INTERPERSONAL TRUST AND EMPLOYEE

LOYALTY: DEVELOPING A RESEARCH
FRAMEWORK FOR MALAYSIA’S
AUTOMOTIVE INDUSTRY
1
Mohmad Yazam Sharif and 2Tajul Zahari Abu Bakar
1Schoolof Business Management, Universiti Utara Malaysia, Sintok,
Kedah,Malaysia. 2Othman Yeop Abdullah Graduate School of Business,
Universiti Utara Malaysia.
Correspondence: 1yaazaam@yahoo.com and2tajulzahari@gmail.com
ABSTRACT
The aim of this paper is to show the possible links between interpersonal trust
(the independent variable) and employee loyalty (the dependent variable).
The target is Malaysia’s automotive industry specifically Proton (the national
car company). Proton was largely a manufacturer of badge engineered
vehicles from Mitsubishi Motors between 1985 and the early 2000s. The
company has since produced several indigenously designed models and
operates in at least 26 countries today, of which the majority countries are in
Asia. Proton was formerly owned by Khazanah Nasional, the investment
holding arm of the government of Malaysia. In January 2012, it was taken
over by DRB-HICOM, a Malaysian conglomerate in a transaction amounting
RM1.2 billion. For a company which is part of the world’s competitive
market, employee loyalty can be regarded as crucial to the continuance and
survival of the company. Currently it was rumored that only 30 percent of the
technical staff in Proton comprised those who had joined the company since
it was set up in 1983. The other 70 percent are new and of a new generation
(gen X and gen Y). Matzler and Renzl (2006) had studied something related
to the issue of interpersonal trust and employee loyalty in the Australia energy
sector. This paper would build on Matzler and Renzl’s work and applied it to
Malaysia’s automotive industry. A research framework focusing on
employee loyalty would be the end result of this paper.
Keywords: Automotive Industry, Employee Loyalty, HR Management,

Malaysia, Trust
43
THE LINKS BETWEEN HUMAN RESOURCE

PRACTICES AND EMPLOYEE RETENTION: A
STUDY OF LIBYAN GOVERNMENT AGENCIES”
1
Mohmad Yazam Sharif, 2Fathi Mohamed Abduljlil ALDamoe and
3
Kamal Abdul Hamid
1School of Business Management, 2Othman Yeop Abdullah Graduate
School of Business, 3School of Technology Management & Logistics,

Universiti Utara Malaysia, Sintok, Kedah,Malaysia
Correspondence: 1yaazaam@yahoo.com, 2ft7712@yahoo.com,
3abkamal@uum.edu.my
ABSTRACT
The aim of this paper is to present some empirical findings on the study of
the links between human resource (HR) practices and employee retention of
selected government agencies in Libya. The issue of employee retention
became important as the result of the civil war in Libya which broke out
between 15th February and 23rd October 2011. Consequently the existing
42-year government under Colonel Muammar Gadaffi was overthrown and
was replaced by a new government. It was thought that this study was indeed
necessary for the new Libyan policy makers as well as scholars. The study
had adopted the survey method. The sample was the HR managers of the
agencies concerned. The population identified was 483 HR managers. 450
survey questionnaires were distributed to the potential respondents. From
these, only 176 replied giving the study a response rate of 39 percent. The
independent variables were the HR practices comprising HR planning,
performance appraisal, reward, recruitment and selection and training and
development (T&D) while the dependent variable was employee retention.
From the findings, it was seen that there were significant relationships
between HR planning, reward and performance appraisal with employee
retention. But there were no significant relationships between recruitment and
selection and T&D with employee retention.
Keywords: Employee Retention, Government Agencies, HR Practices,

Libya
44
RELATIONSHIP BETWEEN E-COMMERCE

SERVICE QUALITY, SATISFACTION, TRUST,
AND CUSTOMER LOYALTY IN THE HOTEL
INDUSTRY IN THE EAST COAST OF
PENINSULAR MALAYSIA
1
A.H. Mutia Sobihah, 2Mahadzirah Mohamad,2Nor Azman Mat Ali @
Salim, 2Wan Zulqurnain Wan Ismail
1Faculty of Applied Social Sciences, 2Faculty of Business Management and
Accountancy, Gong Badak Campus, Universiti Sultan Zainal Abidin, Kuala

Terengganu, Terengganu, Malaysia.
Correspondence: 1mutiasobihah@unisza.edu.my
ABSTRACT
E-commerce system websites have helped to expand the business into the
international sphere. Manage satisfaction, trust, and customer loyalty to the
use of E-commerce services in the long term in view very important for
business development. Lack of studies on the quality of service of E-
commerce in the hotel industry in Malaysia in general and on the East Coast
of Peninsular Malaysia in particular has prompted this study to be done. The
main objective of this study was to identify and measure the perception of
foreign tourists to the service factors of E-commerce website that influence
satisfaction, trust and loyalty. Based on previous studies, a conceptual
framework of this study were established, the relationship between E-
commerce service quality, satisfaction, trust, and customer loyalty in the hotel
industry in the East Coast of Peninsular Malaysia. Tourism sector is the
second largest foreign exchange earner after manufactured goods and the
seventh largest contributor to the Malaysian economy, with a Gross National
Income (GNI) of RM47.2 billion in year 2013. The hotel industry is one of
the tourism sectors. The hotel industries have international dimensions and
have the use of the highest sites. Tourism and hotel industry especially has
proven to be a catalyst for development and these dynamics have turned the
industry into a key-driver for economic growth.
Keywords: E-commerce Service Quality, Customer Loyalty and Malaysia

Hotel Industry
45
KNOWLEDGE MANAGEMENT SYSTEM FOR

RESEARCHER: COLLEGE OF ARTS, MEDIA
AND TECHNOLOGY, THAILAND
1
Walaiporn Singkhamfu, 2Achara Khamaksorn and3Pitipong
Yodmongkol
Chiang Mai University, Thailand
Correspondence: 1walaipornm@gmail.com
ABSTRACT
Research and development are crucial to every university aiming at being the
world-class educational institute internationally accepted. The College of
Arts, Media and Technology is an academic unit of Chiang Mai University,
situated in the northern part of Thailand, aspires to reach this goal by
combining the best in education with the global-standardized research,
encouraging its staffs and students to conduct researches in an inspiring
environment yielding high-quality research results and innovation creations
in order to become the university of research and world-class research
university.
In the age of knowledge-based economy, knowledge is one of the most
crucial factors in the world today. Knowledge is also considered a core asset
in the process of value creation. As a result, the skills to create and utilize
knowledge are definitely the core competitiveness. Knowledge Management
System can be used to identify opportunities and bottlenecks in
organizational development, distribution and resource application.
This study is designing Knowledge Management System (KMS) for
researcher and to be the center of education, the knowledge creation, the
knowledge forum, the knowledge storing, the knowledge sharing and the
knowledge distribution for both Tacit Knowledge and Explicit Knowledge.
The KMS provides, Knowledge Map, Research Calendar, Researcher
Contact list, Research Specialist, Discussion Board, Document from (which
covered announcement, law, and any related forms), Research Founding, and
Researcher’s Personal Information. The KMS has been installed, and test in
research department in faculty, and produces questionnaire result as 80%
satisfaction of system overall function, and schedule generation, from staff
by, and 60% of security of researcher identity, information protection,
download manager function, and first page design of the system.
Keywords: Knowledge Management, Knowledge Management System,

Knowledge Modelling, Knowledge Management System Modelling
46
CONTINUOUS QUALITY IMPROVEMENT

ENHANCEMENT OF REGISTERED NURSES IN
COMMUNITY HOSPITAL KHON KAEN
PROVINCE
1
Chaloermchai Camoou and 2Prachak Bouphan
1Nongsonghong Community Hospital, 2Department of Public Health
Administration, Faculty of Public Health, Khon Kaen University
Correspondence:1boota_24@hotmail.com
ABSTRACT
This is a cross - sectional descriptive research. The objective was to study
continuous quality improvement and identify motivation and organizational
supports that effect Continuous Quality Improvement Enhancement of
Registered Nurses in Community Hospital Khon Kaen province of 303 and
by using 865 subjects (n = 303), randomly selected by simple random
sampling and were additionally collected by group discussion of 10 subjects.
To data were collected by the developed questionnaire and which was
verified by three experts. Its validity was tested and gained coefficient
cronbach’s alpha = 0.98. Data collection was carried out from January 27,
2014 to February 25, 2014.The collected data were then analyzed by a
computer program package and disseminated by statistical value, percentage,
mean, standard deviation, median, minimum, maximum and Inferential
Statistics were Pearson product moment correlation coefficient and Stepwise
multiple regression analysis.
The finding revealed that the Hygiene Factors and organizational supports
had high level of positive with Continuous Quality Improvement
Enhancement of Registered Nurses in Community Hospital Khon Kaen
province relation at statistical significance of (r = 0.798, p-value < 0.001, r
= 0.727, p-value < 0.001) and The factor influenced the performance of
Continuous Quality Improvement Enhancement of Registered Nurses in
Community Hospital Khon Kaen province were Management (p-value <
0.001), Policy and Administration (p-value < 0.001), Time (p-value = 0.003),
Technology(p-value = 0.005), Personal Life (p-value = 0.044) and Money
(p-value = 0.046). These six factors could together predict the performance
of Continuous Quality Improvement Enhancement of Registered Nurses in
Community Hospital Khon Kaen province at a level of 68.9 %. Problem and
obstacles arising from the study were motivation factors as 93.5 %andthe
suggestion is that executives should consider the jobs of continuous quality
improvement. By setting a threshold to consider the merits or promoted to a
higher position clear. To build morale for operations.
Keywords: Continuous Quality Improvement, Motivation Factors,

Organizational Supports, Community Hospital
47
SOFT SKILLS FOR LEADERSHIP THAT AFFECT

THE PROJECT CONTROL BY SUB-DISTRICT
HEALTH PROMOTING HOSPITAL DIRECTORS
IN ROI-ET PROVINCE.
1
JarunyooTonganek and2Prachak Bouphan2
1Wangluang Sub-Dristrict Health Promoting Hospital, Roi-Et, Thailand.
2Department of Public Health Administration, Faculty of Public Health,
KhonKaen University, Thailand

Correspondence: 1ton_nu101@hotmail.com
ABSTRACT
This cross-sectional descriptive research aimed to study personal attributes
and soft skills for leadership that affect project control of sub-district health
promoting hospital directors in Roi Et, Thailand. The total numbers of
volunteers in this study were 142. 130 volunteers provided quantitative data
through a self-administered questionnaire while other 12 participated in in-
depth interviews for qualitative data. The research instruments were
examined for content validity by three experts and tested for reliability in a
pilot study (Cronbach’s alpha coefficient = 0.97). Data collection was carried
out from February 1st to March 20th, 2014. The data was then analyzed using
a package computer program. Descriptive statistics, Pearson’s correlation and
multiple linear regression, content analysis were used to analyze the data.
The results showed that the level of soft skills for leadership was high
(3.67±0.64) and the level of project control was also high (3.90±0.50).
Gender (male) found to have moderate positive relationship with project
control of sub-district health promoting hospitals directors at statistical
significant level (r = 0.431, p-value < 0.001) while soft skills for leadership
had high positive relationship (r = 0.870, p-value < 0.001). Linear regression
model indicated that communication, planning & organizing, leading ability,
gender (male), and personal mastery can predict project control of sub-district
health promoting hospital directors at 79.0 percent (r2 = 0.790, p-value <
0.001). The in-depth interview enlightened that project control should be
flexible. Continuous monitoring and corrective action found to be crucial
keys for the effectiveness of project control. In addition, an opportunity to
develop leadership soft skills should be provided to sub-district health
promoting hospital directors.
Keywords: Leadership soft skill, project control, sub-district health

promoting hospital
48
THE ROLE OF SELF-MOTIVE ENGAGEMENT

AS MODERATOR IN PURCHASING GREEN
PRODUCTS, THE MALAYSIAN PERSPECTIVE
1
Nennie Trianna Rosli and Fauziah Sh. Ahmad
University of Technology Malaysia (UTM) - Kuala Lumpur
Correspondence: 1ntrianna@ymail.com
ABSTRACT
Green purchasing to ease environmental burden has become mainstream and
in recent years many past studies came up with solutions to protect, develop
and sustain a good environment. Many literature studies highlight that
consumers can reduce their impact on environment burden and make a
difference through their purchasing decisions. Environmental concerns may
be multifaceted as shown by the studies in the western countries, but it
remains equivocal from the Malaysian perspective. The focus of the study
are to investigate the significant relationships between environment concern
and buying green products behavior and to determine the extent to which self-
motive engagement as the moderator in buying green. Early results have
shown differing moderators such as Perceived Customer Effectiveness
(PCE), Self-Determination Theory (SDT) and self-efficacy, as the result, we
can see the duration for self-motive engagement has played a significant
variable that affects the strength of the relation between environment concern
and green purchasing behavior.
Keywords: Green Purchase, SDT (Self-Determination Theory), Perceived

Customer Effectiveness (PCE), Self-motive Engagement, Environment
Sustainability.
49
ORGANIZATIONAL CHANGE PROCESS:

DETERMINE RISKS AND UNCERTAINTY USING
RISK MAP DURING THE CHANGE PROCESS
Renni Rengganis, SE, MSM.
Telkom University, Bandung, Indonesia
Correspondence: rennirengganis@ymail.com
ABSTRACT
During the change process the organization must be facing the uncertainty
that affect to organizational risk. Change cannot be separate with risk, this
term might be classic but as the uncertainty condition both from external and
internal environment, the risk within the change process become the crucial
aspect especially by shareholders. The shareholders as the decision maker of
change must careful in choosing change program because the parties that will
loss if change failed is top management and shareholders. This paper gives
new direct ion to organization to indentify risk during the change process.
This research also Propose the TECC (time, effort, cost, commitment) model
that become indicators to help organization in make risk tolerance line on the
risk map. According to the phenomenon above, this paper aim identify the
organizational change process in the perspective of risk. Determine the
possibility risks that might be occur during the change process and how to
mitigate those risks using tool risk map. This new model is expected will help
organization in reduce the possibility of risk during the change process.
Moreover the new model is a basic model that is expected can be applied in
different type of the organization.
Keywords: Organizational Change, Uncertainty, Risk, Risk Map
50
BUSINESS DEVELOPMENTS STRATEGY

IMPACT: THE CASE OF MULTIPURPOSE
COOPERATIVE BUSINESS
Trisha Gilang Saraswati, SE. MSM.
Telkom Economics and Business School – Telkom University
Correspondence: trishasaraswati@gmail.com
ABSTRACT
This paper is a case study of a cooperative whose involvement in the
multipurpose business was one of a successful cooperative that was managed
by the hospital employee. Unlike other business entities, cooperative was
established on the foundation of a cooperative that seeks to attain profitable
standing for the benefit of its members. The purpose of this paper is to
examine business development strategy of cooperative and evaluate the
impact of business development activity on the cooperative financial
performance through several financial performance analysis such as financial
statements analysis horizontally or vertically on the balance sheet, financial
ratio analysis and cash flow statement analysis. From this paper it is known
that the cooperative has poor asset management because many assets are
unemployed and known that most of the assets are funded from debt that
indicating the high dependence on debt capital. Cooperative also have not
been able to manage the costs, which seen by the increasing on cost are not
accompanied by significant increase in revenue. Therefore, the cooperative
should conduct other business developments, established partnership with the
bank to fix the system and also need to improve the management of its assets.
Keywords: Small Business Management, Business Development,

Cooperative, Financial Performance.
51
IMPROVING STUDENT'S TRANSFERABLE

SKILLS AND ACHIEVEMENT THROUGH
WELL-DEVELOPED INSTRUCTIONAL DESIGN
FOR STATISTICS
1
Siswandari and Susilaningsih
Sebelas Maret University, Indonesia
Correspondence: 1namaku_ndari@yahoo.co.uk
ABSTRACT
Recently, human resource can be considered as a key of competitive
advantage in education and business sectors and also become a key factor in
the economic reform. These facts lead to the effort to improve skills of higher
education graduates to meet users need both in business & industry and
education sectors. These skills, namely transferable skills, have been
developed in several countries including England. Transferable skills are
portable skills that could be transferred into the workplace to perform any
given jobs. Theoretically, these skills would improve through well-developed
instructional design for any subject. The highlighted matter that currently
happened in the higher education in Indonesia is the high rate of
unemployment namely 20% for undergraduates and 10.81% for Diploma per
year. Although that unemployment performance is not merely the higher
education responsibility, but still the higher education has to realize that it
contributes the turbulence life for the students after graduation. Competitive
human resource is definitely needed in facing globalization era. However, the
way to produce that kind of graduates is hard and very costly. To answer the
problem in providing competitive human resource, a preliminary study,
namely survey and small experimental research were conducted. Survey was
undertaken in Public and Private Higher Education at Surakarta where 304
students involved in order to draw the students’ transferable skills level. The
related experiment conducted in Sebelas Maret University – Surakarta
intended to prove whether transferable skills of the students can be improved
through well-developed instructional design for Statistical class using
statistical software, namely MINITAB. The result of survey shows that the
level of students’ transferable skills is considered low (the average score is
5.23 out of 10). In addition, from the experimental study can be informed that
average score of students’ transferable skills significantly increase after
applying better instructional design. In detail, their average scores per aspect
before treatment were 5.25 and increased up to 6.73 or increased about 50
points for total aspect (from 171,33 to 222) after joining statistical class. The
result of this preliminary study indicates that transferable skills of the students
could be increased by well-developed instructional design. These improved
skills during learning period, will develop the quality of human resource from
Higher Education graduates and, in turn, would ease them to enter job market.
However, a continued research is still needed to develop an instructional
model that is applicable for other subjects that are related to its main stream.
Keywords: Transferable Skills, Instructional Design for Statistics,
Achievement, Quality Of HE’graduates
52
ECONOMICS INEQUALITY AND DELINQUENT

BEHAVIOR
Nur Annizah Ishak
Faculty of Economics and Administration, University Malaya, Malaysia.
Correspondence: annizah@um.edu.my
ABSTRACT
This paper attempts to delineate the investigation of relationship between
economics inequality and delinquents activities. Three dominant theories
were used as a framework to determine the correlation between crime and
economics inequalities, including Theory of Economic of Crime, Merton’s
Strain Theory and The Social Disorganization Theory. The study comprises
Kansas City Metropolitan region, that straddling two cities from different
state (Kansas City, Missouri and Kansas City, Kansas. The empirical analysis
indicates significant correlation between selected inequality variables such as
poverty, disrupted family and racial segregation with delinquent’s activities.
Nevertheless, other observed variables such as educational attainment,
unemployment, and others indicate either insignificant or wrong sign.
Keywords: Poverty, Inequality, Crime, Economy, Socioeconomic.
53
FUSION OF EMOTION IN PRODUCT

DEVELOPMENT.
1
Ab. Aziz Shuaib and Olalere Folasoyo Enoch
Universiti Malaysia Kelantan, Malaysia
Correspondence: 1aziz@umk.edu.my
ABSTRACT
Product demand has been transformed from quantitative consumption to
perceptual consumption along with the arrival of an era that revolves around
concept development. Consumers now demand to be treated individually
because they no longer want product that just do the right thing but also make
them feel the right way. Thus, the trend is shifting from the mass production
era towards small brand and individualism or customised production; where
manufacturers will focus more on smaller quantity but still uphold their
unique and exclusive traditional way. Therefore, it is important for designers
to “dream big” in bringing about a product experience, by investing more
time and efforts in conceptualizing ideas that are suitable and make better
value judgement; while manufacturers should “think small”, by not focusing
on mass production but limited editions and exclusive designs. This is seen
as a viable sustainable approach for small and medium industries (SMIs)
which can lower the risk of product failure. Hence, with particular reference
to ceramic industry, this paper seeks the knowledge on the production trend;
how product value can be enhanced and its impact on product experience.
Based on this understanding, the paper demonstrates how designers can
engage consumers through exclusive designs.
Keywords: Ceramics, Product Experience, Small and Medium Industries,

Rapid Technology.
54
A COMPARATIVE ANALYSIS OF ISLAMIC AND

CONVENTIONAL BANKS’ ROBUSTNESS IN
INDONESIA
1
M. Shabri Abd. Majid, 2Said Musnadi2 and 2Indra Yadi Putra
1Departmentof Islamic Economics, Faculty of Economics, 2Faculty of
Economics, Syiah Kuala University, Banda Aceh, Indonesia
Correspondence: hannanan@gmail.com
ABSTRACT
This research empirically and comparatively examines the robustness of
conventional and Islamic banks in Indonesia during the period 2009-2011.
Four general conventional banks (i.e., Bank Mandiri Indonesia-BMI, Bank
Rakyat Indonesia-BRI, Bank Central Asia-BCA, and Bank Nasional
Indonesia-BNI) and four Islamic banks (Bank Muamalat, Bank Syariah
Mandiri, Bank Syariah Mega Indonesia, and Bank Syariah BRI) were,
respectively, explored. Specifically, the purpose of this study is to compare
the robustness of the Islamic and conventional banks with CAMEL (Capital,
Asset, Management, Earning, and Liquidity) method. It also attempts to
analyse the influences of ROA (Return on Asset), TLTA (Total Loan to Total
Assets) and OITL (Operating Income to Total Liabilities) on the banks’
robustness. The CAMEL method was used to evaluate the level of banks’
robustness, while the multiple regression analysis was then adopted to
explore the determinants of the banks’ robustness. The study documented that
Bank Syariah BRI is to be the best performer with the highest CAMEL score
of 50.33, while Bank Mandiri Indonesia was the worst performer with the
lowest CAMEL score of 26.33. As a group, the Islamic banks were found to
have better rankings, i.e., ranks 1, 2, 3, and 6, while the conventional banks
were found in ranks 4, 5, 7, and 8, respectively. The study proved that the
Islamic banks have better robustness compared to the conventional
counterparts. The Islamic banks were also proved to be better able to
withstand the risks, particularly financing risk.
Keywords: Islamic Vs. Conventional Banks, CAMEL, the Profitability,

Credit Risk, and Robustness.
55
A COMPARATIVE ANALYSIS OF
DIVERSIFICATION BENEFITS BETWEEN
ISLAMIC EMERGING AND CONVENTIONAL
LARGEST WORLD’S MARKETS DURING THE
2007 GLOBAL FINANCIAL CRISIS
1
Said Musnadi and 2M. Shabri Abd. Majid
1Departmentof Management, Faculty of Economics, 2Department of
Islamic Economics, Faculty of Economics, Syiah Kuala University, Banda
Aceh, Indonesia
Correspondence: hannanan@gmail.com
ABSTRACT
The 2007 global financial crisis has not only been affecting the U.S. markets,
but it has also been spreading over the other financial markets worldwide,
and Islamic stock markets are no exception. This study aims to empirically
examine the effects of the current global crisis on the integration and co-
movements of Indonesian stock market with three major conventional and
Islamic stock markets worldwide, i.e., Japan, the UK and the US. By dividing
the study periods into the pre- and during-crisis periods, it also attempts to
explore whether the cross-market linkages between these markets change due
to the crisis. To achieve these objectives, cointegration analysis is used. This
study utilises daily closing conventional and Islamic stock indices over the
period from February 15, 2006 to December 31, 2008. The study finds that
the Islamic stock markets performed marginally better than their
conventional counterparts both in the pre-crisis and during-crisis periods. The
study also finds that there exists a long-run equilibrium relationship among
the conventional stock markets during-crisis period, while among the Islamic
stock markets in the pre-crisis period. This implies that, in the long-run, the
international investment diversification benefits that can be gained by
investors across these conventional markets have diminished due to a crisis.
Investors who would like to gain greater benefits of diversification during the
crisis period; they must allocate their investments in the Islamic stock markets
since these markets are found to be non-cointegrated during the crisis.
Keywords: Islamic vs. Conventional Stock Markets, Integration; Time Series

Technique; Diversification Benefits.
56
TRANSFORMING R&D CULTURE FROM A

TECHNOLOGY-VOCATIONAL BASED
INSTITUTION TO A RESEARCH UNIVERSITY:
SAMAR STATE UNIVERSITY, PHILIPPINES
CASE
1
Felisa E Gomba and Eusebio T. Pacolor
Samar State University, Catbalogan City, Samar, Philippines
Correspondence: 1fely2gomba@yahoo.com
ABSTRACT
Vocational Education Act which was passed in the Philippines in 1927
created technical vocational (tech-voc) schools with the controlling purpose
to fit students for useful employment. This mandate to tech-voc schools
created a culture that has remained even until these schools have been
converted into university. Samar Trade School(STS)) and about 31 others in
the region have been created through that vocational education act which was
legislated into nine(9) state universities and one college with little
consideration on its capacities in performing one of the major identities of a
university which is research. In August 7, 2004, STS finally becomes Samar
State University (SSU) through Republic Act 9313. It is during this
conversion that emphasized the new weakness of the newly converted
university in terms of research and development. With greater expectation as
a new university and to live to its name, the SSU management crafted several
strategies and slowly transformed the appreciation of personnel towards
Research & Development and Extension (R&D/E). The major factors
consequential in transforming the research culture from tech-voc based
institution into becoming a research university was the higher R&D
leadership skills of the upper management who crafted, approved and strictly
implemented a strategic phase-by-phase introduction of reforms within the
university towards improving research productivity. The formation of critical
mass (greater than majority involved in R&D/E related activities) for a
sustainable change was realized when government has forcedly implemented
reforms in State Universities and Colleges such as Executive Order No. 80,
Normative Financing Scheme, and the implementation of the Philippine
Higher Education Roadmap to name a few that required higher productivity
in R&D/E among others. The sustainability of the transformation can be
secured if the university president as well as the members of the top
management from academic and facilitative departments has high and strong
R&D/E skills and R&D/E appreciation respectively.
Keywords: Research, Research and Development, R&D Management,

Transforming Research Culture.
57
SUCCESS INDICATORS OF MICRO, SMALL,

AND MEDIUM ENTERPRISES IN LIPA CITY
Dennis L. Yapbuan
College of Business Education and Accountancy, Lipa City Colleges, Lipa
City.
Correspondence: appleacielo28@yahoo.com.ph.
ABSTRACT
The objective of this study is to identify success indicators of selected micro,
small and medium enterprises (MSMEs) in Lipa City. This study is intended
to provide the understanding of how people should start their business by
looking at all the factors affecting business success in helping them reduce
the risk of failure and increase chances of success in starting a business for
MSMEs. Findings of this study are useful for entrepreneurs, students,
teachers, schools and policy makers of the country. The study examined six
indicators that influence the MSMEs success; these factors are: plan, people,
place, pesos, product, and process. The theoretical framework has been drawn
out and questionnaire was based on the factors chosen. The data collected
were from owners of MSMEs; these were tabulated and analyzed which
provided relevant interpretations such as frequency analysis and correlation
analysis. Two hypotheses were developed to study the success indicators. The
correlation analysis results showed that there is a high significant difference
existing on the assessment of the respondents on the success indicators of
selected micro, small and medium enterprise in Lipa City.
Keywords: Success Indicators, Small Medium Enterprises,

Entrepreneurship.
58
COMPLIANCE AMONG SMES IN THE

REQUIREMENT ON PHILIPPINE FINANCIAL
REPORTING STANDARDS FOR SMALL AND
MEDIUM ENTERPRISES (PFRS FOR SMES) IN
LIPA CITY: AN ANALYSIS
Rosalie E. Balhag
College of Business Education and Accountancy, Lipa City Colleges
Lipa City,
Correspondence: appleacielo28@yahoo.com.ph
ABSTRACT
MSMEs are said to be the source of the Philippine Economy. They play a
major role in socio-economic development, industry decentralization,
creation of jobs, equitable income distribution, use of indigenous resources,
and more dollar earnings. Taking the crucial role of SMEs in the economic
development and country's future they should be given the necessary
attention in policy, financial and general business support. The main
objectives of the study focused on analyzing the compliance and the extent
of impact on the accounting practices and the factors leading to non-
compliance with the new standard. The researcher used structured interviews
and survey questionnaires to collect data. The key finding is that SMEs in
Lipa City complied with the requirements set forth by the Full PFRS but not
in the New Standard (PFRS for SMEs). These are due to the cost of adherence
to the new accounting standard, lack of qualified employees, lack of
awareness to the new standard guidelines and parties interested in the
financial reports. The researcher finally makes recommendations to the
policy makers, government and professional accounting bodies to proper
implement the policies and frameworks to ensure SMEs’ compliance with
standard accounting practices.
Keywords: Success Indicators, Financial Reporting, Small Medium

Enterprises, Entrepreneurship.
59
MUSLIM PERSONALITY EFFECTS ON

WORKPLACE DEVIANCE: A CONCEPTUAL
STUDY
1
Waqas Farooq, 2Mohamed Sulaiman and 3Mohammad Sahari Bin
Nordin
1,2Graduate School of Management, 3 Institute of Education, International
Islamic University Malaysia

Correspondence: 1waqasfaroq@gmail.com,
2prof.mohamed.sulaiman@gmail.com,3 msahari@iium.edu.my.
ABSTRACT
Workplace deviance is a major concern for organizations and researchers
have identified various antecedents of it. This paper further enhances the
antecedents by presenting prepositions of how Muslim Personality
characteristics as defined by Quran and Sunna would be related to workplace
deviance. Furthermore, this paper also discusses how Muslim personality
conception is different and similar with contemporarily available approaches
to study personality.
Keywords: Muslim Personality, Workplace Deviance, Big Five Personality

Factor Model, Spirituality, Religiosity.
60
THE LEADERSHIP STYLE AFFECTING THE

GOOD GOVERNANCE ADMINISTRATION OF
THE CHIEF IN COMMUNITY HOSPITAL
MUKDAHAN PROVINCE
Witat Janposri
Khon Kaen University
Correspondence: witat@kku.ac.th
ABSTRACT
The leadership style has a significant positive relationship on the good
governance administration at the community health services. Therefore, it is
interesting to study the leadership style affecting the good governance
administration of the chief in community hospital in Mukdahan province. To
explore the leadership style affecting the good governance administration of
the chief in community hospital in Mukdahan Province. The results reveal a
high level which mean that each government sectors try to follow the role of
the good governance administration. Moreover, the role of leader style plays
a positive role in the good governance administration.
Keywords: Leadership, Good Goverance, Community Hospital.
61
A STUDY OF CURRENCY HEDGING OF

THAILAND SMES EXPORTERS
Sinanthana Nanta
Correspondence: monster_nanaho@hotmail.com
ABSTRACT
The objectives of the study were to survey the basic information and levels
of protection in exchange rate risk and to study the causes of risk including
the factors of making decision to make insurance from exchange rate risk of
SMEs exporters in Thailand. This study was conducted by the quantitative
research through survey research. The research sample of the study was
SMEs exporters from 22,095 enterprises and 400 samples were selected by
purposive sampling. Questionnaires were used to gather data and the
descriptive statistics was used for data analysis. The findings indicated that
most samples had their characteristics as following; 1. The value of a fixed
asset up to 50 million baht or lower 2. Number of employees, 51 8 100 3. The
duration of business engagement more than 15years 4. Annual sales up to 50
million baht 8 100 million baht 5. Annual net profit margin more than 10 %
6. Annual export value more than 50 8 75 million baht 7. Major trading
partner: China 8. Main currency: US dollar Most SMEs exporters did not
make protection insurance in exchange rate risk because of high fee. While
the SMEs exporters who have already made insurance in exchange rate risk
have been aware of how important and beneficial they have done it. They
realized that the exchange rate was very risky and they preferred making
exchange risk insurance, a guarantee forward rate. They have made that kind
of insurance 1 8 3 times a year and each time covered 1 8 3 months. The
person who made decision to make insurance was the owner of enterprise.
The most essential factor to make exchange risk insurance was the value of
the baht was weakened or strengthened. They thought that the bank fee was
very high and since they were the bank. As regular customer therefore they
made exchange risk insurance with the bank. Eventually, they made decision
to make exchange risk insurance because they were able to reduce the risk
and gain risk protection. The influential factors that made the owner of
enterprise to make exchange risk insurance due to foreign exchange rate:
foreign currency volatility and the fee rate: low fee, and the bank service:
comfort, quick service and modern technology.
Keywords: Currency Hedging, SMEs, Exchange Rate.
62
CUSTOMERS' BEHAVIOR OF USING SERVICE

VIA MOBILE APPLICATION
Piyarat Pongprathum
Khonkaen University, Thailand.
Correspondence: 1nickey_piya@hotmail.com
ABSTRACT
This research aims to study consumers' behavior and decision making of
using service upon purchase goods and service via mobile applications
through a smartphone. The results were as the following; the results of
demographic characteristic shown that most respondents were female, aged
between 21-30 years, single, hold a bachelor's degree and average monthly
income between 20,001-30,000 Baht. The results of consumers' behavior
using smartphones found that, the most of consumer purchase goods and
service through applications with the top average monthly using under once
in a month. It means that customers didn't constantly buy or use mobile
application in every month. the others are 2-5 times a month. The necessary
reasons for using through mobile application are convenience and the
suggestion from friends. Otherwise, consumers will search the information
and compare the price before making a decision to purchase goods and
service. In overall of this part, the consumers satisfy in using service via
mobile applications.
There results of important factors about making a decision for using service
via mobile applications found;
1. For the aspects of mobile application benefit evaluate by level were (1)
Mobile applications are able to reduce the business activity time. (2) Mobile
applications are able to make the activity of business easily. (3) Mobile
applications are able to receive various information. (4) Mobile applications
make the consumers understand the goods and service better.
2. For the aspects of convenience to use mobile applications evaluated by
level were (1) It is easy to use in applications. (2) There are good features
appealing on application pages. (3) There are the simple processes to go
through application.
3. For the aspects of lifestyle compatibility in applications evaluated by level
were (1) Mobile applications are able to respond consumers’ desires.(2)
Mobile applications are able to go through consumers’ need.(3) Mobile
applications are able to help consumer decide to purchase goods and service
easily. (4) Mobile applications are the part of consumers’ lifestyle.
4. For the aspects of mobile applications reliable service evaluated by level
were (1) There is the correct information showed on mobile applications.(2)
Consumer trust in purchasing goods and service through mobile applications’
financial process. (3) There are good protections in financial process via
mobile applications. (4) Customers believe in the protection error system of
financial process.
Keywords: Service, Mobile Applications, Consumer Behaviour.
63
GIVING LOAN TO MEMBER’S PROFIT OF

KOPERASI TEMPE TAHU INDONESIA IN
BANDUNG
Ika Mei Ratnasari
Telkom University, Indonesia
Correspondence: ikameiratnasari@gmail.com
ABSTRACT
Micro Small Medium Enterprise (MSME) is a group of business organization
that can stand even in an unstable economic conditions. For that cause, the
Government is taking role in pushing MSME to become a better and
advanced MSME by lending financial aid that can be used as a fund in their
business. Koperasi is a being in aiding MSME group. One of them, Koperasi
Tahu Tempe Indonesia (KOPTI) that has a role in aiding and shielding
MSME group of tofu and tempe makers.
The objectives of this research was to find how big the influence of KOPTI’s
loan program to its members on their profits with the help of collateral,
capacity, character, capital, and condition of economies principles.
This research used causal method, a quantitative and perspective descriptive
methodology. Data are collected is primary and obtained by using
questionnaire to a group 48 people that receive the loan program in 2012. The
data are then treated by multiple regression analysis with the help of SPSS
Version 20 and Microsoft Office 2007. From this research had been
withdrawn a conclusion, that the KOPTI’s loan program to its members has
a significant influence on their profits.
Keywords: Small Medium Enterprise Development, Loan program,

Collateral, Capacity, Character, Capital, Condition of Economics and
Business profit
64
A UNIQUE STRATEGY FOR PROMOTING

“STUDENT LABOUR PROGRAM” TO INCREASE
THE NUMBER OF STUDENT AT UNIVERSITAS
ADVENT INDONESIA, BANDUNG
Rolyana Ferinia
Mahasiswa Program Doktoral Universitas Pendidikan Indonesia Bandung
Correspondence: sibuearolyana@gmail.com
ABSTRACT
Uniqueness strategy through Student Labour Program is one tool for
promoting student to increase the number of student at Universitas Advent
Indonesia, Bandung (UNAI). This research has been conduct to determine to
what extent the effect of Student Labour Program as a tool of promotion to
increase the number of student Universitas Advent Indonesia. The research
approach that is used is qualitative research in the form of case studies. The
subjects in this study are students who had followed the student labor
program as a promotional tool. Data collection techniques used by the
researcher are structured interview and non-participant observation. While
research tools are interview guidebook, observation guidebook, stationery,
recording equipment. Based on the research that has been done, students who
have completed the student labour program for one year will promote UNAI
through Student Labour Porgram to the family, relatives, friends in order to
study at the Adventist University of Indonesia. In addition the results showed
an increasing of students since the program was implemented in 2011-2012
First Semester.
Keywords: Uniqueness strategy, Student Labour Program.
65
IDENTIFICATION OF FACTORS THAT

CONTRIBUTE TO CAPITAL STRUCTURE YEAR
2009-2012 (CASE STUDY IN FOREIGN
EXCHANGE BANKS IN INDONESIA)
Norita, S.E., M.Si, Ak and Anissa Agustina Rahmadini
Telkom University, Indonesia
Correspondence: 1norita.chan@yahoo.com
ABSTRACT
This study was conducted to identify the factors that contribute to the capital
structure. Furthermore, also to determine the contribution of each of these
factors either simultaneously or partially. By knowing what the factors that
contribute most significantly are, the management can focus on these factors
to construct the capital structure in the future.
The samples in this study were eleven foreign exchange banks in Indonesia,
where the type of research used descriptive and verificative forms causality,
the sampling method used purposive sampling and the research method used
panel data.
The factors that will contribute to the capital structure are profitability,
growth, asset structure, bank size, liquidity, long term debt to equity, business
risk. Simultaneously, these factors contributed significantly by 55.33% to the
capital structure. Partially, factors that have a contributed significantly to the
capital structure at eleven foreign exchange banks in Indonesia are liquidity,
long-term debt to equity, and business risk.
Keywords: Capital Structure, Banks.
66
EMPLOYABILITY SKILLS IN INCREASING

TASK PERFORMANCE AND CONTEXTUAL
PERFORMANCE OF POLYTECHNIC
ENGINEERING GRADUATES: A CONCEPTUAL
FRAMEWORK
1
Normala Rahmat, 2Yahya Buntat and 3Abdul Rahman Ayub
1,2Facultyof Education, Universiti Teknologi Malaysia. 3Technical and
Vocational Education Division, Ministry of Education - Malaysia
Correspondence: 1normala74@gmail.com, 2p-yahya@utm.my,
3drarba47@gmail.com
ABSTRACT
To succeed and to remain competitive in the era of globalization, engineering
graduates are not only required to have a strong foundation basis in technical
skills but they are also required to have non-technical skills such as problem-
solving, creativity, leadership, and teamwork. Employability skills are the
skills necessary to enable a person to obtain a job and thus remain in the
organisation and able to adapt with the changing technology that could
eventually enhance his career through the acquisition of those skills.
Employability skills are transferable core skills that can be transferred
depends on the types of job. This paper attempts to propose a conceptual
framework by reviewing the pertinent literature on employability skills as
independent variable, role of the polytechnic electronic diploma graduates
employed in Malaysia as mediator variable and task performance and
contextual performance as the dependent variables. Based on literature
analysis, Employability Skills can be used as predictive factors cum
independent variables on performance measurement for Engineering
Graduates to be employed in Malaysia industries.
Keywords: Employability skills, job role, task performance, contextual

performance, conceptual framework
67
TRACK B: SOCIAL SCIENCES &

HUMANITY
68
CONTINUAL SOCIAL GRAPH ANALYSIS OF

ONLINE COMMUNITY FOR A CULTURAL
PROJECT IN THE FOREIGN COUNTRY
1
Yoshida, Masamiand and 2Thammetar, Thapanee
1ChibaUniversity – Chiba, Japan. 2Thailand Cyber University Project
(TCU) Commission on Higher Education, Ministry of Education –
Bangkok, Thailand.
Correspondence: 1yoshida-m@faculty.chiba-u.jp, 2kobthapanee@gmail.com
ABSTRACT
The globalization and internationalization are broadly deployed. At this
moment, we can feel that the world is going to be flat in information
communication and cultural exchanges. In 2011, JKT48; a music business
project was started in Indonesia by using a business format of a popular music
project in Japan. Continuously, an online fans’ community in Japan was
emerged, and this community had possibility to be influenced from both an
original project community in Japan and a popular music scene community
in Indonesia. After two years, JKT48 became the best idol group and their
song was ranked no.1 in Indonesian music chart. This is our limited
experience of success in overseas, and the author selected this project as a
case of inter-cultural recognition.
And, this study focused on formation of public opinion in Japanese
community, and discussed how and what opinion is formed through
international information exchanges by prolonged monitoring. To analyze
communication data, the social graph and behaviorgraphics were used. As
results, some bridge influencers were extracted in each period, and their
specific connections and relations are identified. Particularly, even they
provided important information, they frequently connected in a peripheral
position with rather low clustering coefficient. A node of an Indonesian
bridge influencer is more popular than Japanese bridge influencers in all
kinds of centralities, but Japanese bridge influencers showed more
informative behaviorgraphics types.
Keywords: Social Graph, Behaviorgraphics, Online Community, JKT48,

Pubic Opinion.
69
UNDERSTANDING ETHNICITY, NATIONAL

SENTIMENTS AND NATION BUILDING IN
MULTI-RACIAL ENVIRONMENT
1
Jasmine Ahmad, 2Abdul Raufu Ambali, 3Ahmad Naqiyuddin Bakar,
4
Shaharuddin Badaruddin, 4Nor Ezrine Yussoff, 4Mazlan Che Soh and
4
Baharuddin Mat Asek
1,2,3,4Faculty of Administrative Science and Policy Studies, 2Center for
Biodiversity and Sustainable Development, 3Centre for Strategic Planning,

Research and Innovation, UiTM Shah Alam.
Correspondence: 1jasmi661@salam.uitm.edu.my
ABSTRACT
Malaysia is a multiracial country with more than three groups of ethnic
identity. Mutual understanding and the spirit of working together as a nation
play an utmost important role in development of the country. This research
focused on how the intensity of national sentiments may differ depending on
the characteristics of the ethnic group to which the individual belong.
Respondents were asked on how they perceived themselves and their sense
of belonging, as a nation and to the ethnic group they belong to. The research
probed further on those two matters to analyze their priority towards
nationality and the ethnic group. Questionnaires were distributed to 500
respondents in Klang Valley with 496 returned and analyzed. Respondents
prioritized religion as the identity they perceived as important element to the
feeling of belonging. On four elements, namely ethnic, religion, state and
being a Malaysian, majority reported being a Malaysian reflects their sense
of belonging. The result of the data analysis provides platform to work on
policies and programmes that reflects truly Malaysian, working as a nation.
Keywords: Ethnic, Religion, Race, National Sentiments and Nation

Building.
70
GROUP COUNSELING FOR AT-RISK

ADOLESCENTS
1
Mohammad Nasir Bistamam, 2Aslina Ahmad, 3Amelia Mohd Noor,
4
Ahmad Jazimin Jusoh, 5Mohd Bazlan Mustafa, 6Norani Ismail,
7
Samsiah Mohd Jais, 8Faizura Rohaizad and 9Mohd Noor Idris
Sultan Idris Education University

Correspondence:1b.nasir@fppm.upsi.edu.my,2aslina.ahmad@fppm.upsi.edu
.my,3amelia@fppm.upsi.edu.my,4jazimin@fppm.upsi.edu.my,5bazlan@fpp
m.upsi.edu.my,6noraini_ismail@fppm.upsi.edu.my,7samsiah@fppm.upsi.ed
u.my,8faizura@fppm.upsi.edu.my,9mohd.noor@fppm.upsi.edu.my
ABSTRACT
This study evaluates the effect of group counseling towards psychological
aspects among Malaysian at-risk adolescents. The psychological aspects
measured were the adolescents’ perceiption towards family, depression and
resilience. The effect was measured by looking at the mean score of the
psychological aspects before and after the intervention. This study takes a
quasi-experimental design in which a number of 90 students were involved
in this study. Data is analyzed using MANCOVA. Results showed that the
mean score of the psychological aspects of the treatment group has reduced
compared to the controlled group. Implications regarding this matter is
discussed at the end of the paper.
Keywords: Group Counseling, At-Risk Adolescents, Depression, Resilience
71
MALAYSIAN ADOLESCENTS’ MORAL

AWARENESS AND THEIR CULTURAL
CONFORMITY
1
Siti Rafiah Abd Hamid, 2Khamsiah Ismail, 3Nik Suryani Nik Abd
Rahman, 4Haniza Rais
International Islamic University Malaysia – Kuala Lumpur
Correspondence: 1srafiah60@iium.edu.my, 2ikhamsiah@iium.edu.my,
3nsuryani@iium.edu.my, 4 hanrais@iium.edu.my
ABSTRACT
It has been reported in printed and electronic media that moral decadency
among Malaysian adolescents is on the rise (Jaafar, J., Kolodinsky, P.,
McCarthy, S. & Schroder, V., 2004; Ting Soo Ting, 2011; Shadiya Mohamed
S. Baqutayan, 2011). Such decadency is attributed by a host of factors. This
study aims at describing the moral awareness and social conformity of
Malaysian adolescents. A questionnaire was administered on 200
respondents. Preliminary findings indicated that the respondents’ conform
positively to their cultural expectations (M= 3.92; SD= .92) and have positive
moral awareness is (M = 4.40; SD = .85). These findings were perceived
instrumental to the current classroom managements, school counselling
services and parenting styles in Malaysia.
Keywords: Malaysian Adolescents, Moral Decadency, Moral Awareness,

Cultural Conformity, School Counselling.
72
CANILI FAMILY RURAL DEVELOPMENT

SCHOOL AS AN ALTERNATIVE MODE OF
EDUCATION
1
Ricardo G. Gonzales, Jr., and Eusebio V. Angara
Aurora State College of Technology (ASCOT)
Correspondence: 1rggj_bler@yahoo.com
ABSTRACT
Canili Family Rural Development Program is the only public family farm
school in the country, established in June 2001, thru the initiative of Senator
Edgardo J. Angara. The alternative secondary school is located in Canili Area
National High School Brgy. San Juan, Maria Aurora, Aurora.
This program aims to alleviate poverty and promote rural development
through and education and community participation program rooted in
integral youth formation; altenancia (alternating cycle); sustainable
agriculture and environment; community organizing and enterprise
development.
It’s a school where a student spends 67% of time in the classroom and 33%
of time in the farm. It is a school with the support of many stakeholders like
Senator Edgardo Angara; Congressman Juan Edgardo Angara; Gov. Bellaflor
Angara; Aurora State College of Technology; Department of Education;
LGU-Maria Aurora; PHILFEFFARS; DISOP-NGO; Provincial Cooperative
Office and other institutions. It assume responsibility of development and
promotion of the rural environment through integral educative actions,
especially with the youth, as a way of responding to common problems.
How do Family Farm School differ from the traditional school? “Unlike in
traditional schools that focus on academics required for higher education, we
are more on developing integral formation which includes skills, values and
basic education with the involvement of their families with the end goal
inclined towards rural development.
Keywords: Canili Family, Rural Development, Education.
73
DOES INTEGRATING EMOTIONAL

INTELLIGENCE VIA TEACHING INSTRUCTION
ABLE TO PROMOTE STUDENTS’ ATTITUDES
TOWARD MATHEMATICS?
Norila binti Md Salleh
Faculty of Education and Human Development Sultan Idris University of
Education, 35900 Tanjong Malim, Perak, Malaysia.
Correspondence: norila@fppm.upsi.edu.my
ABSTRACT
The paper discusses the findings of a study which examine the effects of
integrating emotional intelligence on students’ attitudes toward Mathematics.
The research employed a quasi-experimental design involving two non-
equivalent study group samples receiving different treatment. Focus was on
the Mathematics subject at the lower secondary level in Malaysia. A total of
253 students were involved as research participants. The research involved
two groups: a control group and an experimental group. The experimental
group received teaching instruction which integrates emotional intelligence
while the control group received normal teaching instruction by teacher. Data
were collected over a period of nine weeks. A pre-test was conducted in the
first week followed by seven weeks of instruction. A post-test was carried out
in the final week. The Attitudes toward Mathematics Inventory was used to
gauge students’ attitudes toward Mathematics. Research results show that the
experimental group received teaching instruction which integrates emotional
intelligence has statistically significant effects on students’ attitudes toward
Mathematics. Generally, research results show that the integration of
emotional intelligence in teaching and learning process has significantly
increased students’ attitudes toward Mathematics.
Keywords: Emotional Intelligence, Teaching Instruction, Attitudes toward

Mathematics
74
PHYSICAL ACTIVITY PROFILE AND RELATED

FACTORS AMONG THE STAFFS OF THE
MINISTRY OF YOUTH AND SPORTS,
PUTRAJAYA, MALAYSIA
1
Norlizah Abdul Hamid, Mohd Afif Sakri, Nagoor Meera Abdullah,
Sarimah Ismail, Vincent Parnabas
Universiti Teknologi MARA, Shah Alam, Malaysia
Correspondence:1norli144@salam.uitm.edu.my
ABSTRACT
A cross-sectional study of physical activity level and factors associated with
it was carried out among the staffs of Ministry of Youth and Sports at
Putrajaya, Malaysia. 150 questionnaires were distributed randomly among
the selected samples and data was obtained using the self-reported
questionnaires. Results showed that the response rate was 83.5% (113 people)
and the prevalence of physical inactivity among KBS staff was 23%.
Inactivity was found higher in females but the females were also found
engaging more than males in health-enhancing physical activity (>300
MET/week). The 30 to 39 years age group (58.1%) contributed to the
majority of the inactive category. As expected, the 18-29 years age group
recorded the highest reading in the health-enhancing physical activity
(HEPA) category (48.6%). Findings for the perceived barriers towards
physical activity level found that physical exertion was the highest barrier
(M=3.19, SD=0.00) followed by time expenditure (M=2.94, SD=0.41),
exercise milieu (M=2.6, SD=0.07) and family engagement (M=2.7,
SD=0.86). Correlation between physical activity level and perceived barriers
score was low (r=0.22, N=113, p>0.05). The prevalence of physical inactivity
and identified factors that limits perceived barriers towards engaging exercise
found in the present study should be a matter of concern and necessary action
is needed to enhance the quality of life among the civil servants in particular.
Keywords: Physical Inactivity, Health-Enhancing Physical Activity,

Perceived Barriers.
75
MOTIVES FOR SPORTING ACTIVITIES

PARTICIPATION AMONG WHEELCHAIR
ATHLETES
1
Nagoor Meera Abdullah, Norlizah Abdul Hamid, Sarimah Ismail &
Vincent Parnabas
Faculty of Sport Science and Recreation, Universiti Teknologi Mara, Shah
Alam, Malaysia
Correspondence: 1nameera_ab@yahoo.com.my
ABSTRACT
Sports believed to be an important tool in developing an inclusion society.
Persons with disabilities can sports as a medium or opportunity to be in the
community. The purpose of the study is to identifying the motives for
sporting activities participation among wheelchair bound athletes. Hundred
(n=100) respondents (60 male; 40 female), age of 16-55 years old took part
in the study using the close-ended questionnaire that consists of five motives
factors that are task-oriented motives, social-integration motives, fitness-
oriented motives, ego-oriented motives and social-affective motives. The
analysis was conducted using the SPSS method. Descriptive statistical
method such as mean and the standard deviation and independent T-test were
used in the study. There is no significant difference in motives factors among
the male and the female wheelchair athletes (p =.091; p˃0.05). There is no
significant differences on both gender perceived fitness-oriented motives (p
=.697; p< 0.05) and social-affective motives (p=.124; p<0.05) and task-
oriented motives (p=.895; p<0.05) as the main factors for participation.
However, there are significant differences in social-integration motives
(p=0.43; p ˃0.05) and ego-oriented motives (p=0.033; p˃0.05). More
physical activity programs need to be conducted to encourage sporting
participation among persons with disabilities and the facilities accessibility
also need to be constructed for them at the gymnasiums, sport centers and
recreation park so that they can also enjoyed the same benefits as their able-
bodied peers.
Keywords: Physical Fitness, Motives, Wheelchair Athletes
76
GIVING FOOD CLOVER EDUCATION WITH

ART ACTIVITIES TO 5 YEAR-OLD CHILDREN
1
Gulriz Akaroglu, 2Aysegul Sarikaya and 3Didem Onay Derin
Faculty of Health Sciences, Department of Child Development,2Research
Assistant, Faculty of Vocational Education, Department of Child
Development, 3Faculty of Health Sciences, Department of Nutrition and
Dietetics, Konya, Turkey.
Correspondence: 1gulrizakaroglu@gmail.com,2artegull@gmail.com,
3donay@selcuk.edu.tr
ABSTRACT
It was used food-based dietary guidelines and images of the food guides, to
remain healthy and to prevent diseases, diet and healthy lifestyle. A food
guide is the pictorial illustration of the amount and type of food items to be
consumed so that community can understand easily. This research was aimed
to explain by using art activities and visual aids the food groups that involved
in four-leaf clover is used in Turkey as a visual guide. Study was carried on
totally 50 children (25 of them are test group and 25 of them are control
group) who was on their pre-school education in Esentepe Primary School
and Selcuk University Ihsan Dogramacı Applied Kindergarten in Konya
provincial centre and on the same social-economic level.Four-leaf clover
through arts education was given for four weeks to children, in order to
raising their level of knowledge regarding on food groups, and gaining
positive eating behaviours. Education program consist of group chat, and art
activities made at the desk (collage artist reproductions, painting, cut, paste,
mixed technic etc.). The data were collected using data forms which prepared
by researchers. In the evaluation of the data SPSS 13 statistical package
program was used. According to the study results, it was proved that nutrition
education given to pre-schoolers increased the level of nutrition knowledge
of children, and affected their eating behaviours in a positive way.
Keywords: Pre-School, Nutrition Education, Art Activities, Four-Leaf

Clover, Food Group
77
YOUTH VOLUNTEERISM IN CHOW KIT,

MALAYSIA: FACTORS OF INVOLVEMENT
1
Sarimah Ismail, Noor Azmira Samat, Vincent Parnabas, Nagoor
Meera Abdullah and Nolizah Abdul Hamid
Faculty of Sport Science and Recreation, Universiti Teknologi MARA
(UiTM), Malaysia.
Correspondence:1sarim375@salam.uitm.edu.my
ABSTRACT
This study determined the motivation factor towards the involvement of
urban youth in Malaysia toward volunteerism. It identified the motivation
factors to volunteerism and examines the relationship between demographic
data and motivation factors. The study was conducted at Chow Kit, Kuala
Lumpur, Malaysia. This quantitative research was using the 44 items of
Volunteer Function Inventory (VFI) which was adopted from Clary (1998)
and was administrated among 132 respondents. The finding of the study
shows that the highest motivation factor is purposive and social integration,
where most of the respondents involved in volunteerism because of caring
attitude for others and for their own self benefit. The result shows, there is a
significant relationship between motivation factors and volunteering
outcome, (r 0.830, p-value <0.01). The mean for motivation factor is 94.04
and the result also shows that 95 percents of the respondents are motivated
towards involvement in the volunteerism and the finding has achieves the
objectives of this study. It can be concluded that these study contribute to
academic and society by creating awareness towards volunteering activity
and it benefits to the society.
Keywords: Youth, Youth Volunteerism, Motivation Factor, Volunteering

Outcome.
78
MOTIVATIONAL FACTORS OF FOOTBALL

SPECTATORS IN MALAYSIA
1
Intan Shafinaz Z, 2Noridah A. B, 3Farah Aimi M. K. and 4Noor
Habibah H.A
1,2,3 Faculty of Sport Science & Recreation, 4Faculty of Computer &
Mathematical Sciences, Universiti Teknologi MARA, Malaysia

Correspondence: noridah96@salam.uitm.edu.my
ABSTRACT
The aim of this study is to understand the motivation factors among the
football spectators in order to attend the football games. The Motivation Scale
for Sport Consumption (MSSC) was used in this study in order to measure
the motivation factors. Total of 220 spectators was drawn from ASEAN
Football Federation (AFF) Suzuki Cup. Independent t-test was used to
determine the differences of motivation factors between male and female
spectators. Result showed that social interaction is the most influencing
factors that spectator attends at the stadium. Meanwhile, physical attraction
is the lowest factors that motivate spectators attend at the football games. In
the degree of spectator level in football attendance, male spectators showed
that they are likely to become a real fan compare to female spectators.
Keywords: Motivation Factors, Football Games, Gender.
79
STUDENTS’ SELF – PERCEPTION AND THEIR

ACADEMIC PERFORMANCE
Maria Nancy Quinco-Cadosales
La Salle University, Ozamiz City, Philippines
nancymari71@gmail.com
ABSTRACT
The understanding of students about themselves helps them to match their
abilities, talents, and skills into the performance of certain task. In this
particular study, the self-perception of students in their efficacy,
determination, esteem, and achievement motivation correlated to their
academic performance. The study identified the self-esteem of students as
highly perceived among others. The students’ grades ranged between 75 to
79 interpreted as very low. It was further identified that the achievement
motivation of the students is the best predictor of their academic performance.
Keywords: Students, Self-Perception, Academic Performance, Descriptive

Design, Philippines
80
GAMIFYING ACADEMIC RESEARCH OF NEAR

EXTINCT MORIBUND WORDS TO PRESERVE
CULTURE AND HERITAGE
1
Normahdiah Sheik Said and 2Nadia Suboh
Universiti Putra Malaysia, UPM Serdang
Correspondence: 1normahdiah@upm.edu.my, 2nadiahsuboh@yahoo.com
ABSTRACT
Net- Gens of today are faced with a dilemma of defining their boundaries in
professionalism, livelihood, self-efficacy, social wellbeing, and the
appreciation of cultural and heritage in this borderless world through the
presence of immersive technologies. New demands of immersiveness in
technologies are enabling them not only knowing more about the world
beyond the four walls to their home, but also in giving them the chance to get
direct access to information, individuals, institutes and organizations playing
roles as researchers, clients, informants, participants, communities, and
professionals across disciplines, across societies and across nations. This
present era and trends has made us rethink about the way we look at
deliverables of academic research findings today. A useful approach in
answering part of the question on “Is the shift to commercialization in
academic research affecting the standards of quality to serve the society?” is
to look at a case sample and question the possibilities and constraints the case
upholds in justifying or contradicting the said statement. This paper will look
at how findings from an academic language research, that in previous forms
of deliverables, are as presented papers on selected academic disciplines of
conferences and seminars, as online reference journals, or as printed on the
shelve hard copy journals in physical knowledge management buildings like
archives, resource centers and libraries could be transformed into a present
deliverables much more appealing to the Net-Gens of today. The paper will
describe how a gamification approach was used and discussed whether such
an effort could be a current approach of academic research findings
deliverables that could serve still good quality standards to the society
towards the shift to commercialization. The chosen game-like gamified form
“RICEVILLE” case sample was developed from an academic research
finding in the context of exploring a new effort to uplift the preservation and
appreciation culture and heritage.
Keywords: Academic Research, Immersive Technology, Gamification,

Game, Moribund, Language, Culture, Heritage, Commercialization,
Multidiscipline.
81
FILIPINO MIGRATION POEMS: THE IMPACT

OF DIASPORA TO FILIPINO FAMILIES
ElsieL. Dajao
Dean, College of Arts and Sciences LaSalle University, Ozamiz City
Misamis Occidental, Philippines
Correspondence: eset_dajao@yahoo.com
ABSTRACT
This study aimed to identify the impact of migration poems which offer a
very good crutch for students to express their views about the novel concerns
of Filipinos today -migration due to kaleidoscopic reasons. The researcher
used the descriptive analytical method of research which generates verbal
data to prove the assumed variables qualitatively.
Moreover, the research poems under study were written by Filipino poets.
The socio-economic factors that present a philosophical truth and context are
also explored. The researcher had used for this study actual literary
explications of her literature students which were written on a short- sized
bond paper. The explications employed the Step 3 in understanding a poem
technique which is Analysis and Interpretation or “Asking what unifies the
context” using Meaning of Unified Context. It is highlighted as one of the
findings that students, if given the chance really have plans to migrate with
only one main issue in mind--- migrating for economic reasons. From the
study, it is recommended that by utilizing research methods that focus on the
complexity and depth of human experiences like migration, Filipinos will get
to improve the eroding sense of nationalism brought by overseas migration.
Keywords: Poem, Socio-economic, Novel Concerns.
82
EXPLORING CAREER AWARENESS AND

ASPIRATIONS OF MALAYSIAN SCHOOL
CHILDREN
1
Khamsiah Ismail and 2Siti Rafiah Abd. Hamid
Institute of Education, International Islamic University Malaysia, KL
Malaysia
Correspondence: 1ikhamsiah@iium.edu.my
ABSTRACT
This study aimed to examine reported career development of children in
primary schools which comprises of three variables, which are educational
aspiration, career aspiration and level of career awareness and also observed
the difference of aspirations and career awareness across genders and school
locations. It also investigated the relationship between their aspirations and
career awareness. The research questions of this study were explored using
two-scale career awareness inventory, comprising of Knowledge about
Career Test (KaWT) and Job Awareness Test (JAT). Career aspiration and
educational aspiration was assessed by self-developed items. Data collected
from a sample size of 703 was analyzed using Statistical Package for the
Social Sciences (SPSS). Four conclusions were drawn from this study: (a)
significant relationships were found between career awareness and career as
well as educational aspirations; (b) career aspiration was found to have
significant positive association with educational aspiration; (c) significant
difference was found between male and female children educational
aspirations; (d) significant difference was found between career awareness of
children in urban and rural schools. This study gave emphasis to the need for
an early start of career development intervention for children in primary
school. More research is needed to extend the breadth of findings regarding
the relationships between the variables and development of career
intervention strategies that suit the need of students in Malaysia educational
settings.
Keywords: Career Development, Career Awareness, Career Aspirations,

Primary School Children and Adolescents.
83
FOOD CONSUMPTION PATTERNS OF

FISHERMAN ON SPERMONDE ISLANDS
1
Rahmawaty A. Nadja and 2Eymal B. Demmalino
Hasanuddin University, Indonesia
Correspondence: 2Demmallino1964@yahoo.com,
2
p3bm_sulsel@yahoo.co.id
ABSTRACT
In improving the human resources, the families interact with their
environment by the availability of natural resources and nutritional supply.
The socio-cultural affect the nutritional supply of the family. The
consumption pattern in the faily was the indicator of consumptive behaviour.
The aim of the study was to describe the consumption pattern, sosio-cultural
factors, environmental ecology, and to evaluate its effect on the children
under five years old and health of the families on the Spermonde islands.
The study was conducted on the Spermonde islands in Takalar regency. The
method used in this study were survey and recall. The samples were selected
by stratified random sampling. The data were collected trough questionnaire
and analyzed quantitatively by using category, description, statistics, and
correlation (non- parametric).
The result of the study indicate that the availability of food is determined by
the natural resources and human resources owned by the RT (neighbourhood
association). Each type of food has different nutritional compositions. The
types of food consumed are rice 60%, contains 450 – 500 calories of protein
and 31 types of side dishes 15%, 7 types of fruits 1,5%, raw vegetables 7%,
and snacks 12,5%. There is a difference of income between the seaweed and
fish / shrimp pond farmers and fisherman. There is a difference in quality and
quantity of food due to spending interaction of food and nutrient sufficiency.
The comsumptive behaviour of cultural system indicates that individual
interaction to environment affects the habit due to the cultural socialization
process. The differences in livelihood, attitudes, motivation, consumption,
and environmental interaction has a significant effect on the PKP (food
consumption pattern), adaptation, and decision making of the haouse wifes.
The correlation analysis indicates the sufficiency level and nutritional need
for PKP have a significant correlation with vitamins A, C, Ka, Fe, And Zinc.
Keywords: Comsumption, Pattern, Socio-Cultural, Food, Fisherman
84
IMPLEMENTATION OF TURKEY METHOD ON

MEMORIZATION THE QURAN IN MALAYSIA:
A STUDY IN INSTITUTE DARUL TUBA,
MALAYSIA
1
Sedek Ariffin and 2Mustaffa Abdullah
Department of al-Quran and al-Hadith, Academy of Islamic Studies,
University of Malaya, 50603 Kuala Lumpur, Malaysia
Correspondence: 1sedek2001@hotmail.com
ABSTRACT
Until today, memorization is still one of the methods used in the process of
preservation of the Qur’an. This article aims to review and analyze the
methods and approaches used by a Centre of Tahfiz Quran Darul Tuba in the
process to produce the students that can remember the whole Qur’an. This
study used the methods of documentation, observation and interviews in
order to obtain the data. Through the analysis, this study found that there are
seven basic methods of memorizing the Quran; Chi method, Zor Pismis,
Kolay Pismis, Tekrar, Tekrar Hepsi Seypa and Has. By using these seven
methods, the students could recite the whole Qur’an by memorization,
without seeing the mushaf. As a researcher, I would like to suggest these
methods of memorization, to be applied in all the centers, in order to produce
the huffaz who can fully memorizing the Quran.
Keywords: Quran; Memorization; Methodology; Tahfiz; Turki
85
THE COLONIAL PRODUCTION OF TROPICAL

SPACE IN CONGO: UNIFYING HISTORICAL
GEOGRAPHY AND GEOLOGY, ECOLOGICAL
ANTHROPOLOGY, AND TROPICAL MEDICINE
Jong-Chan LEE
Department of Medical Humanities Social Medicine, Institute of Tropical
Studies, Ajou University, South Korea
Correspondence: jclee@ajou.ac.kr
ABSTRACT
The objective of the paper is to investigate the process in which geo-historical
and ecological-anthropological forces brought about by Belgian King
Leopold's rule were integrated to produce the colonial space in tropical
Congo. The article explores how Leopold's colonial power based on red
rubber and ivory trade devastated the indigenous ecological-anthropological
riverscape of Congo, and analyzes how it caused the epidemic prevalence of
tropical diseases such as sleeping sickness and smallpox. By dividing the
whole territory of Congo into several domains, Leopold II tried to maximize
the profits of red rubber and ivory trade. Connected with the ravages of
ecological- anthropological riverscape, the massive mobilization of labor
forces led to the enormous death toll of Congolese people. The paper is highly
meaningful for tropical studies in that it highlights the essence of Western
colonial rule over the tropics in terms of unifying historical geography and
geology, ecological anthropology, and tropical medicine.
Key Words: Congo, Tropics, Space, Historical Geography, Historical

Geology, Ecological Anthropology, Leopold II, Colonialism, Trade, Labor
Forces, Warfare, Rubber, Ivory, Tropical Medicine, Sleeping Sickness
86
THE DEVIL IS IN THE DETAIL – HISTORY,

TRUTH AND CRITICISM
Isabel Monteiro
Fernando Pessoa University Porto
Correspondence: isabelfmmonteiro@gmail.com
ABSTRACT
This paper addresses in the relations between history and criticism in
modernism and contemporaneity on the context of an art criticism
research.
From the XIX century, distrust of history is installed, as a unitary and
objective narrative, from which are launched the fundamentals for the modern
and contemporary model of reproducing the world that, in terms of arts or
even exact sciences, no longer admits fixed points of view or closed
structures. Sciences, in general, even the most objective, are now seen as
products substantially signed by the language games that disseminate them,
and as so, they are signed in a uncertain and precarious way. Between the
language games theory of Wittgenstein to the notation theory of Goodman,
from barthesian rhetoric to the analyze on narratives performativity of
Lyotard, the “post-modern condition” 1 establishes itself, as the age of the
reviews, where truths are replaced by opinions and, by defect, where history
transforms itself in a pile of fragments, randomly organized and subjectively
detailed, because only in this way it deserves some credibility.
In this context emerges a question, it makes sense to investigate under an idea
of a perceived result? Or all the investigation should, nowadays, be delivered
to random and chaos, in where the horde of information subjects us, and as
such should be respected as a “work in progress”?
Keywords: History and Art Criticism, Language Games, Rethoric and Truth,
Investigation as A “Work In Progress”.
87
AN EVALUATION OF THE PUBLIC HEALTH

OFFICERS AT SUB DISTRICT HEALTH
PROMOTING HOSPITAL IN BURI RAM
PROVINCE.
1
Pimwara Singhapiwat and Prachak Bouphan
Graduate School, Khon Kaen University.
Correspondence: 1pimwara04@yahoo.com
ABSTRACT
This study was a cross-sectional descriptive research. The purposes were to
study motivation and organizational support affecting an evaluation of the
public health officers at sub-district health promoting hospitals in Buri Ram
Province. Population size wa 324 persons and a sample size of 207 persons
was selected by systematic random sampling. The research instruments were
the questionnaires. The Cronbach coefficient of instrument was 0.97 and
validity was checked by 3 experts. The 207 questionnaires and The 12 in-
depth interviews were collected by a research assistant during 1 February
2014 to 28 February 2014. The data was analyzed by SPSS for windows
program to acquire a percentage, mean, standard deviation, percentile,
Pearson Product Moment Correlation Coefficient and Stepwise Multiple
Regression.
The findings revealed that most males (53.6 %) with the average age of 40.80
years. The marital status was 67.1%. The educational degree was a
Bachelor’s degree or equivalent for 87.9 %, Duration of working as public
health officers, at sub-district health promoting hospitals was averaged at
10.35 years. They were used in 60.4% of practice in evaluation programs. It
was revealed from the study that the overall motivation was in a high level at
an average 3.68 (S.D. = 0.42). The organization support at high level
averaged 3.64 (S.D. = 0.52). And an evaluation of the public health officers
at sub-district health promoting hospitals in Buri Ram Province at high level
, average 3.79 (S.D. = 0.54). The motivation factors and hygiene factors,
also an organizational support, were positive influence on an evaluation of
the public health officers (r = 0.649, p-value < 0.001; r = 0.575, p-
value<0.001; and r = 0.779, p-value < 0.001, respectively). Six factors that
could predict an evaluation of the public health officers at sub-district health
promoting hospital in Buri Ram Province including Organizational Support
in management, Company policy and Administration, Responsibility,
Organizational Support in Time, Organizational Support in Technology and
Job Security with a level of statistical significance (68.9%(.The main
problem from the study was the hygiene factor of 62.79 %
Keywords: Public Health, Motivation and Organizational Support
88
THE PROFESSIONAL DEVELOPMENT

PROGRAMS AND INTEGRATION OF
LEARNING MANAGEMENT SYSTEM
1
Sheiladevi Sukumaran and 2Abdul Rahman Idris
University Malaya, Kuala Lumpur, Malaysia
Correspondence: clasheila@yahoo.com.sg
ABSTRACT
The purpose of this study is to identify the impact of professional
development (PD) programs on the approach to Learning Management
System (LMS) in the perspective of educators’ in selected private higher
education institutions (PHEIs) in Kuala Lumpur. The critical issues are
utilization of e-learning not being fully embraced by the educators’, approach
to e-learning facing difficulties and challenges due to lack of appropriate
training, urgency to transform education system to integrate e-learning to
fulfill the Key Result Area that set by Ministry of Higher Education (MOHE)
and to fill in the gap between PD and e-learning. The notions for the
conceptual framework and research instrument for this study were adapted
from RPIM model. Data was collected and analyzed by quantitative
methodology utilizing self-administrated questionnaires. The study findings
showed that the impact of PD on educators’ has a significant role in their
approach to LMS. The results also indicated that there were deficiencies in
readiness and maintenance of PD programs. Moreover, the results confirms
that there is a necessity to develop PD programs that caters e-learning
environment for diversity of learners and at the same time accommodating
sound pedagogy for the students to enhance their learning processes. The
results also showed that appropriate training was significant obstacle to the
victory of e-learning programs due to most PD activities were offered without
considering the actual needs of the educators. This research fills the gap of
the literature and contributes to policy makers, academician and PD
organizers in empowering educators’ through PD to support LMS.
Keywords: LMS, Professional Development, Educators
89
COMPUTATIONAL RESEARCH BASED (CRB)

ACTIVITIES A NEW APPROACH IN SCHOOL
SCIENCE
1
Rose Amnah Abd Rauf and2Mohamad Sattar Rasul
1Universityof Malaya, Malaysia. 2Universiti Kebangsaan Malaysia,
Malaysia
Correspondence:1rose_amnah@hotmail.com
ABSTRACT
Science education plays an important role in realizing the country's aspiration
to achieve the status of a developed country by the year 2020. Malaysia’s
students’ performance in Science in the International assessment failed to
meet the minimum proficiency levels in TIMSS (20%) and PISA (43%).
Apart from these international assessments, there is also other compelling
evidence regarding the lack of high order thinking among Malaysia students
which is an essential component in science learning in order to understand
and do science. The objective of the study is to develop computational
research based activities to enhance students critical, innovative and
reasoning thinking skills in science. The use of hands-on research activities
would lead to better learning for high school students in their teens. This
paper will discuss the conceptual framework for development of the
computational research based activities that will be implemented in schools.
Keywords: Computational Research Based, Science Education, Innovative

and Reasoning Thinking Skills.
90
TRENDS OF STUDY ON TA'WILAT AHL AL-

SUNNAH BY ABU MANSUR AL-MATURIDI:
1970-2004
Aisyah Bt Dollah@Abdullah,Prof. Dato’ Dr. Mohd Yakub @ Zulkifli
bin Haji Mohd Yusoff, Ahmed Kasar, Nailah bt Abas, Husniyah
Salaeh,
University of Malaya – Kuala Lumpur
Correspondence: puteri2804@gmail.com
ABSTRACT
The discovery of a work Ta'wilat Ahl Al-Sunnah by Abu Mansur Al-Maturidi
has opened a new dimension to the study tafsir. This article focuses on trend
of study done by reaserchers of the work Ta’wilat Ahl Al-Sunnah by Abu
Mansur Al-Maturidi covered on certain focused issues. Researchers will use
a quantitative analysis method by focusing on the masters and doctoral
degrees. This study is expected to identify the spaces still exist related to this
particular study at the level of master's and PhD.
Keywords: Trend, Tafsir, Quantitative, Ta’wilat Ahl Al-Sunnah, Abu

Mansur Al-Maturidi.
91
AN APPROACH FOR SOFTWARE-AS-A-

SERVICE EVALUATION BASED ON LEARNER
REQUIREMENTS
Apitchaka Singjai, Bence Tolmar Adam and Pradorn Sureephong
College of Art Media and Technology - Chiang Mai University, Thailand
Correspondence: apitchaka@camt.info
ABSTRACT
The application of SaaS solutions can help educational organizations to
overcome the difficulties they usually face. When selecting from alternative
SaaS providers, it is crucial to involve the end-users in the decision making
process. This research demonstrates an SaaS evaluation model based on
learner requirements. The model scores the services of SaaS features,
prioritizes the learners’ requirements and finally generates a grade as a sum
of the feature ranks weighted by learner’s priorities. This grade then clearly
shows the effectiveness of SaaS from a learner perspective. The model was
tested by a case study at the College of Art Media and Technology (CAMT),
Chiang Mai University choosing Google as the SaaS provider and prioritizing
the requirements of 46 university students. As a result, Google reached a
grade of 97.18% showing that Google’s services are completely applicable
for educational purposes
Keywords: Evaluation, Learning Cloud Services, Prioritization,

Requirement Engineering
92
POSITIVE AND NEGATIVE STRESS

MANAGEMENT ON SPORTS PERFORMANCE
AMONG FOOTBALL PLAYERS
1
Vincent Parnabas, 2Sarimah Ismail, 2Norlizah Abdul Hamid,2Nagoor
Meera Abdullah and 3Julinamary Parnabas
1,2Faculty of Sport Science and Recreation, Universiti Teknologi MARA
(UiTM), Shah Alam, Malaysia. 2Institut Pendidikan Guru, Kampus

Darulaman, Jitra, Kedah, Malaysia
Correspondence: vincent@salam.uitm.edu.my,
vincentbarnabas@yahoo.com
ABSTRACT
Stress management can be divided into two categories, positive and negative
stress management. Positive stress management included positive self-talk,
physical activity, thought stopping, remember the worst-case scenarios,
meditation, simulation, breathing techniques and progressive relaxation. In
addition, negative stress management are taking drugs, alcohol and smoking.
The present study sought to differentiate the level of positive and negative
stress management, by focusing on badminton athletes and their
performance. The sample consisted of 107 football players, whom selected
from Sport among Schools. The findings in this study showed that the level
of positive stress management is higher than negative stress management.
Furthermore, there are positive correlation existences between positive stress
management and the level of sports performance, and between negative stress
management and the level of sports performance. The findings emphasize the
importance of positive and negative stress management to enhance
performance. Even though this research showed that negative stress
management do enhance performance in sports, but athletes should stop using
it since it can jeopardize their health. Sports psychologists, sports counsellors
and coaches should encourage their athletes to use positive stress
management since it has been proven as the key for succession and healthier
life.
Keywords: Stress Management, Positive Stress Management, and Negative

Stress Management.
93
PERCEIVED PHYSICAL SELF-COMPETENCE

AMONG YOUNG MALAYSIAN ADOLESCENTS
IN GENDER-ORIENTED SPORTS AND CROSS-
GENDER SPORTS
Kee Kang Mea
Faculty of Sport Science and Recreation, Universiti Teknologi MARA,
Shah Alam, Selangor, Malaysia.
Correspondence: kee@salam.uitm.edu.my
ABSTRACT
Past studies have been consistently suggesting that gender plays an important
role in developing attitudes and motivations towards physical activity.
However, there is limited study particularly on Malaysian secondary school
children regarding their physical self-competence in engaging in various
physical activities. Hence, the purpose of this study was to investigate the
physical self-competence among young adolescents who participated in
gender-oriented type sport and cross-gender type sport. A total of 540
students consist of both gender from three different types of schools, age
ranged between13 to 19 years old participated in this study and were selected
through cluster random sampling technique. Physical Self-Perception Profile
(PSPP) scale wasused to measure the physical self-competence among these
young adolescents. Results showed that male students were more active than
female students were in physical activity and have higher scores in all the
sub-scales of the PSPP compared to female students namely sport
competence, physical condition, attractive body and physical strength.There
was no significant difference (p>.05) in physical self-competence been
showed by female students who participated either in cross-gender type or
gender-oriented. However, male students showed significant difference
(p<.05) in physical self-competence between male students who participated
in cross-gender type or gender-oriented. In conclusion, the findings in this
study indicated that participants’ background such as type of sports that they
involved, school’s environment and social interaction plays important roles
towards young adolescents’ physical self-competence perception.
Participants with different sports participation background demonstrated
difference personality and behaviour when they get involved in certain
specific gender-oriented physical activities.
Keywords: Perceived Physical-Self Competence, Adolescents, Gender and

Cross Gender Sports.
94
THE STUDY OF COMIC INFLUENCES ON NEW

GENERATION’S DRAWING STYLES
Li-Chiou Chen
Department of Information Communication, Yuan Ze University 135 Yuan-
Tung Road, Chung-Li, Taiwan
Correspondence: cambre@saturn.yzu.ed.tw
ABSTRACT
The status of comic was ignored by society in the past, reading comic seems
to waste a time and was believed useless for learning. However, due to the
help of mass media and the Internet, it has been gradually changed. Comic is
not only being a very important part of popular culture, it also is a part of the
Cultural and Creative Industry in Taiwan in recent years. The new generation
of drawing learners, especially students who study in the universities of art
and design related departments, are the people who will work for our cultural
and creative industry. These students have more or less enjoyed reading
comic since they were young, therefore the often seen styles of comic have
imprinted on their memory. The aims of this study hope to understand the
new generation of drawing learners, how they have been influenced by comic
and how are the relations between drawing styles of the learners and their
preferences of comic styles? Therefore the study plans to employ qualitative
method to discuss the phenomenon of the learner influenced by comic styles,
proving art teachers to have a reference when teaching traditional or digital
drawing. The study also analyzes the relevance of the learners’ drawing styles
and their preferences of comic styles, giving students have an opportunity to
rethink their own drawing styles.
Keywords: Comic, Comic Styles, Drawing Learners
95
THE BATEK HEP’ CONSONANTS: A

PRELIMINARY ACOUSTIC ANALYSIS OF
MALE AND FEMALE SPEAKERS OF UNIQUE
CONSONANTS UTTERANCES
1
Tengku Intan Suzila T.S. and 2Teo Kok Seong
1Universiti
Teknologi Mara Pahang, Jengka, Pahang Malaysia. 2Universiti
Kebangsaan Malaysia, Bangi, Selangor Malaysia
Correspondence: 1intansuzila@pahang.uitm.edu.my, 2teokok@ukm.edu.my
ABSTRACT
The Mon-Khmer Northern Aslian Batek language of the Peninsular Malaysia
is an endangered language. There are five Batek language sub-dialects
namely the Batek Iga’, Batek Nong, Batek Deq, Batek Teh, and Batek Te’.
Claiming individual recognition are the Batek Hep’ of Pahang where their
language is spoken by approximately 200 people. They dwell within the
Malaysian National Park and with recent easier access, their lifestyle and
language are venerable to changes. Their language is infused with not only
the mainstream Malay language but also English as the language of the
lucrative tourism industry. Thus, language documentation effort is
undertaken. The present study focuses on the consonants of the Batek Hep’
language where through language descriptive analysis, the consonants of
Batek Hep’ are described. Initial finding suggests a few existences of
consonants unique to the Northern Aslian language. To further unfold the
nature of these unique consonants, an acoustic analysis is done on the
utterances of male and female with the purpose to unfold their noteworthy
differences. The significance of the study is each description and discussion
will satisfy the gap of knowledge to the not-yet-established Batek Hep’
grammar.
Keywords: Batek Hep’, Consonant, Endangered Language.
96
BATEK HEP’ LANGUAGE: THE FEMALE’S

PRIDE AND LEARNING EXPLORATION
1
Tengku Intan Suzila T.S. 2Teo Kok Seong and 3Mohd Yusri M.N.
1,3Universiti
Teknologi Mara Pahang, Jengka, Pahang Malaysia. 2Universiti
Kebangsaan Malaysia – Bangi, Selangor Malaysia
Correspondence: 1intansuzila@pahang.uitm.edu.my, 2teokok@ukm.edu.my
3
mohdyusri@pahang.uitm.edu.my
ABSTRACT
Language is the main medium for knowledge transfer either through paternal
or maternal linkages. As egalitarians, the Batek learn through both parents by
means of experience or imitation. Heritage knowledge is essential yet the
Batek Hep’ language is endangered due to contact and economic crunch. As
tourist guides to the Malaysian National Park in Pahang, the Batek male
youths are code-mixing and switching, with only an average grasp of their
native language. The female’s language is fortunately intact as some are
merely necessitated to dwell at the show villages. The present research
explores six conveniently sampled Batek Hep’ females’ perceptions, ages
varying from early twenties to late fifties, on their language pride and
language learning style. Method adopted are semi-structured interviews,
recorded verbal discourses and participant-observation field notes over a span
of a few months through several field visits to several Batek Hep’ settlements
along the Tembeling River, Pahang. Atlas ti. software assists the triangulated
analysis. Findings offer the female Batek’s perceptions and suggest that to
the elders are firmly devoted to their traditional culture and lifestyle, thus
ensuring great language pride. Yet unfortunately, the young are keen on
evolving. The findings significantly suggest that proper language learning
approach is vital where contact language could be learned without neglecting
the native language.
Keywords: Aslian Language, Learning Style, Language Pride
97
THE SURVIVAL OF AN ARTIST

1
Zahirah Harun, 2Hanafi Tahir, 3Hamidi Abdul Hadi, 4Aznan Omar,
5
Syed Alwi Syed Abu Bakar
Universiti Teknologi Mara Kampus Perak
Correspondence: 1zahir800@perak.uitm.edu.my,
2hanaf185@perak.uitm.edu.my, 3 hamidi665@perak.uitm.edu.my,
4aznan760@perak.uitm.edu.my, 5syeda214@perak.uitm.edu.my
ABSTRACT
This study aimed to analyze the ecosystem of an artists. The ecosystem of an
artist is a way of producing an art work of visual artists. In Malaysia, Perak
for particular, there is no research has been conducted on the ecosystem
culture artist yet. Therefore, the objective of this study was to identify an
ecological culture, learn the basic needs of an artist's career and analyze the
influence of the environment in improving the survival of his career with a
focus on artists in the state of Perak alone. Researchers use a variety of
disciplines in the visual arts as a case study in which artist’s career and
ecosystems assessed through artwork and relationship with the environment.
Survival of the artist’s career is dependent on how they work, and ecosystems
heavily influenced by surrounding factors by which it determines the survival
of their careers. The results showed relatively that the ecosystem of an artists
in Malaysia are quite complex where artists working mostly subjective.
Almost all artists discipline facing problems in continuity to be an artist. An
artist must keen to keep drawing and defend why and what they are doing.
Keywords: Ecosystem, Artists, Survival and Career.
98
AN INVESTIGATION OF PRESCHOOL
CHILDREN'S TOY PREFERENCES ACCORDING
TO DIFFERENT VARIANTS*
1
F. Ülkü YILDIZ and 2Gökhan KAYILI
Selcuk University, Faculty of Health Sciences, Department of Child
Development, Konya, Turkey,
Correspondence: 1fulkuyildiz@gmail.com, 2gokhankayili@selcuk.edu.tr
ABSTRACT
The objectives of this research is to determine the toy preferences in Turkish
preschool children acording to different variants. 197 children participated in
this research which 93 are girls and 104 are boys. The participants of this
research, 91 of them are 4 years and 106 of them are 5 years old. Also, all of
children are normal developed who study at kindergarten of state primary
schools and independent kindergarten classes in Konya provinces of
Selcuklu, Karatay and Meram during 2012-2013 school year formed group
of the research. Toy preferences questionnaire was used in this research
which created by researchers. Research data were analyzed using Chi-Square
Test and SPSS 16.0 package program. General result found out at the end of
the research is that the gender of the children were revealed to have impacted
children's toy preferences and the age and socio-economic level of the
children were not revealed to have impacted children's toy preferences.
Keywords: Children's Toy Preferences, Toys, Preschool Children.
99
DESIGNING AN E-COMMUNICATION SYSTEM

TO EFFECTIVELY LINK SCHOOLS WITH
STUDENT'S GUARDIANS
1
Yahya Omar Mohamed and Qais Faryadi
Department of Science and Technology, University Islamic Science
.Malaysia
Correspondence: 1Yomd007@yahoo.co.uk
ABSTRACT
Telemedicine is not yet all worked out where it can be utilized constantly or
flexibly. But, it has enormous potential to be a tremendous asset to the world
and all its civilizations. Telemedicine has had a positive impact on some
aspects of patient care. There is no arguing that the contributions it can make
have endless possibilities however more time and effort will be needed to
organize telemedicine for it to be confidently accepted. Asynchronous
telemedicine does not require the simultaneous availability of the source and
recipient of patient information. Telemedicine can be roughly characterized
as either synchronous or asynchronous. Synchronous telemedicine involves
caregivers acquiring and acting upon information about a remote patient in
near real-time.
Keywords: E-Communication System, Home-School Link, Guardian’s

Involvement.
100
HEALTH CARE SYSTEM FOR ELDERLY

LIVING ALONE UNDER RURAL THAILAND
CULTURE
1
Ajchara Oumkrua and 2Parichat Arayajaru
Boromrajonni College of Nursing, Rachaburi, Thailand.
Correspondence: 1ajchara_kr2002@yahoo.com, 2parichat-
nurse@hotmail.com
ABSTRACT
This action research aimed to create a suitable health care system for the
elderly living alone under the context of rural Thailand culture done in a
community where the elderly living alone was prioritized. The main research
participant was all elderly living alone which the researchers were a catalyser.
The research process started by a plan, based on the data of their way of life
and the need, which aimed to promote the elderly to get health care and other
routines suitably to their life and social context and under the cooperation of
all parties. The actions for taking care of them were both at present and
further. The help providing were observed and reflected.
The findings showed that most of 20 elderly living alone aged more than 70
years old; all could help themselves, lived among their neighbour, got elderly
subsistence allowance around 23 USD per month and 15 still works. Though
all needed stay at their home, at least next 5 years some possibly need help
from local authority because they will not help themselves. The given help
were how to use emergency call, a routine medicine management,
accessibility to health care service and a vehicle taking them in a necessary
time. So the reflection presented to the local authorities were a care centre for
the elderly who loss of help themselves which the health personnel and the
Buddhist monks were the key supporters.
Keywords: Elderly Living Alone, Health Care System, Rural Culture.
101
A STUDY INTO THE EFFECTS OF PRESCHOOL

EDUCATION ON THE EMOTIONAL SKILLS OF
FIRST GRADERS
1
Ülkü Kale Karaaslan, 2Selçuklu Süleyman Çelebi and 3Aysel Çağdaş
1,2Secondary
School, Konya. 2Selçuk University/Faculty of Health Sciences,
Konya
Correspondence: 1ulkukale42@gmail.com 3aysel-cagdas@hotmail.com
ABSTRACT
It is the purpose of this study to explore whether the variables “receiving
preschool education or not”, “duration of attendance in preschool education”
and “the type of preschool institution (nursery school, kindergarten)” make a
difference in emotional skills of first graders in primary school.
The population of the study was the first graders who attended primary
schools in Konya during 2011-2012 education year. 40 out of 254 primary
schools were randomly selected and Emotional Skills Test was administered
to 800 first graders (400 girls - 400 boys) who were randomly selected from
the population and “Personal Data Form” was used to collect data on the
participants. A relational screening was performed between dependent and
independent variables in the study, which was conducted through screening
model.
Results revealed a significant difference between the students who received
preschool education and those who did not and between the ones who did not
attend preschool education and those who attended for 2 years or more. It was
found out that the type of school that the students attended (nursery school,
kindergarten) did not cause any differences between the mean scores from
Emotional Skills Test.
Keywords: Emotional Skill, Children, Nursery School.
102
MLEARNING IMPLEMENTATION MODEL

BASED ON DISCOVERY LEARNING FOR
TEACHER EDUCATION
1
Asra, 2Muhammad Ridhuan Tony Lim Abdullah, 3Saedah Siraj and
4
Siti Aisyah Ha
1Universitas Pendidikan Indonesia, 2 Universiti Teknologi Petronas,
Malaysia, 3University of Malaya, 4Universiti Terbuka Malaysia

Correspondence: 1asra@upi.edu, 2ridhuan_tony@petronas.com.my,
3saedah@um.edu.my, 4saishah23@gmail.com
ABSTRACT
Teachers are key to improving the quality of education. The quality of
teachers depends on the quality of teacher’s education. The aim of this paper
is to describe how mobile learning (mLearning) could be integrated in teacher
education through developing implementation model of mlearning based
discovery learning. The study used The Interpretive Structural Modelling
(ISM) technique to integrate selected experts’ views to develop the
implementation model. The model consists of mobile discovery learning
activities determined through Fuzzy Delphi method. The findings resulted in
an interpretive structural model of a network of mobile learning activities
integrated with discovery learning activities. The model was evaluated by
the experts. Through the evaluation, the experts found out the activities in
the model could be categorized into four groups: Independent activities,
Linkages activities, Dependent activities and Autonomous activities based on
their driving powers and dependent powers. The categorization of the
activities further complements in guiding the implementation model through
how activities influence or depend on other activities.
Keywords: mlearning, Interpretive Structural Modelling, Implementation

Model, Discovery Learning, Teacher Education
103
CONTRIBUTION OF ’ABD AL-RAHMAN HASAN

HABANNAKAH IN THE FIELD OF TAFSIR:
BACKGROUND STUDIES ON THE PRINCIPLES
OF TADABBUR IN THE QAWA’ID AL-
TADABBUR AL-AMTHAL LI KITAB ALLAH.
Nurul Zakirah Mat Sin
Centre of Quranic Research (CQR), Wisma R&D, University of Malaya
Correspondence: nuzikra85@yahoo.com
ABSTRACT
This article introduce the prominent figure of a Syrian-born, contemporary
Muslim scholars, ‘Abd al-Rahman Hasan Habannakah al-Maydani
(m.2004M). This study tries to expose his contribution in the field of Tafsir
through his writing entitled Qawa’id al-Tadabbur al-Amthal li Kitab Allah.
The writing reveals the principles of tadabbur, evaluated in the form of 40
methodologies. The methodologies are clearly described through applications
in his other writings entitled Ma’arij al-Tafakkur wa Daqaiq al-Tadabbur.
Background studies discover that the methodologies presented by the writer
are the result of his tadabbur and consistently on the Quranic verses, which
he focus on the issues that have not been brought up or the ones that are not
emphasized by other Mufassireens (Interpretors). Therefore, the study will
discuss on a different perspectives based on an extensive observation on the
relationship between the Quranic verses and the thematic chapter, verses
munasabat and its meanings, knowledge on ma’ani and balaghah, knowledge
on bayani and uslub of the Quranic verses.
Keywords: ‘Abd al-Rahman Hasan Habannakah, Qawa’id al-Tadabbur al-

Amthal, Contribution in the field of Tafsir, Principles of Tadabbur.
104
SOCIAL INTEGRATION OF VIETNAMESE

PEOPLE RESIDING ABROAD
Le Thi Mai
Faculty of Social Sciences & Humanities, Dept of Sociology, TON DUC
THANG University
Correspondence: lethimai52@gmail.com, lethimai@tdt.edu.vn
ABSTRACT
My paper based on the result from 2 pilot studies Vietnamese in Cabramatta,
Australia (2013) and Vietnamese in Philadelphia. PA. US (February 2014).
These are pilot studies for longer project titled: Social integration of
Vietnamese people residing abroad awarded by The Center for Vietnamese
Philosophy, Culture, and Society, Temple University, US. Qualitative
research with participate observation method were conducted. Beyond day-
to-day connections and networks built in social relationship I carried out
fieldwork. All helped me gather crucial and sensitive information from their
stories and daily participate observations. Findings showed that: 1/ the
circumstances under which that an individual or one family decided to leave
their homeland to another have become more diverse and complex. 2/ Social
integration is one of the main factors affecting decisions of a personal or
family’s staying home or migrating elsewhere, affecting one’s successful and
failure. 3/ Social integration is a process and an outcome as well. The
integration process of an individual, of a specific immigrant group into
his/her host country is characterized by several dimensions, typically
aggregated into four distinct categories and generally support each other’s:
economic, legal, political, and social-cultural integration. 4/ heterogeneous
needs of different migrant generations are more specifically targeted.
Although some of findings, there are still some issues to be discussed such as
the most appropriate approach in the study of social integration; Manipulation
concept social integration; by what indicators is social integration measured?
Examine the impact of social integration to migration intentions with
professional development opportunities, incomeand satisfaction in life as
intervening variables and policy implications for social integration of
immigrants.
Keywords: Social Integration, Social Relationship, Economic
105
STUDY ASSISTANCE BY SOCIAL

METHODOLOGY APPLICATION FOR MOBILE
DEVICE
1
Phudinan Singkhamfu, Chaithawat Suraphruk and Patiphat Inkong
College of Arts Media and Technology, Chiang Mai University, Thailand.
Correspondence: 1mr_pu@hotmail.com
ABSTRACT
In the classroom mostly student tend not to pay attention to reading long texts.
It becomes a problem because a reader ignored this valuable information. We
also observe that a short text has been viewed more than the long texts. For
example, many Facebook users think that a long texting status might be
boring than a short one. So that means, the information may not be able to
spread throughout to everyone who related. Not mention by words of mouth.
So we decided to create an application that can be used to reduce those
problems.
The study was aimed for students and instructors can access through the web
application to notification and alarm the users, to encourage the students to
be more motives in their study. Such as examination date, lecture lesson, and
assignment’s task. Instructors can spread the necessary information to every
student easily. To make this application success its objectives, instructors will
enter the lessons that attractive the students by themselves. The research was
aimed to use idea of repeating lesson by sending the shot text massage to
student after class is used to remind student to keep think about their
knowledge their have just acquired. This way is already popular same as
update user status in social network application.
Another objective of this application is to reduce the gap between students
and instructors, make them communicate to each other. Instructors can post
the lesson via web application. Students who participated instructor’s class
can read that lesson. With a push notification feature, it can greatly help
remind the students inside the class about the recent post, and allow students
to see how many people that read each lesson. Moreover, instructors can
freely set the time to post the lesson automatically. This feature can help
instructors to post the lessons that connect to the previous one or to help them
reduce the burden. These can make students easily receive necessary
information and be able to study everywhere. This application works another
small social network that use similar social status to provide study lesson
between student and instructor and helps the students in their study
Keywords: Study Assistance, Web Application, Small Social Network
106
AN INVESTIGATION OF STUDENTS
EMPLOYABILITY SKILLS OF A NEW
ESTABLISHED UNIVERSITY DURING
INDUSTRIAL PLACEMENT
1
Jamaludin Jalani, Nor Haslina Hashim, Md. Zin Ibrahim
University Tun Hussein Onn Malaysia – Batu Pahat Johor
Correspondence: 1jamalj@uthm.edu.my
ABSTRACT
Essentially, the students are required to undergo the Industrial Placement
during the study at university level. This allows the students to experience a
real industrial work such that they can be successfully employed after study.
However, there is evident that the employer criterions may differ when
employing the students such as through student’s academic performance,
communication skills and practical knowledge. In this paper, the students’
performance is investigated during industrial placement. The study is based
on 100 final year students of Mechanical Engineering at University Tun
Hussein Onn Malaysia (UTHM). It is to note that the UTHM is considered a
new university established in 27 September 2000. Thus, the outcomes from
this investigation are crucial to ensure that the students from UTHM are
competitive and marketable for the job employability. The assessment is
carried out by the employers, the lecturers and the students. The study shows
that 75% of UTHM students are ready to be employed. These students in
general are able to clearly express their ideas and confidently in speech and
writing, confidently work within a group, systematically gather information,
initiative and self-motivation, effectively plan and organize, flexible and
aware of the factors that affect the organization. The results also show that
female students are able to work as good as male worker in the organization.
On the other hand, the remaining 15 % of the UTHM students require further
enhancement for job employability skills. A more holistic approach such as
attending the grooming and communication courses are required for the
improvement.
Keywords: Industrial Placement, Job Employability, Generic Skills.
107
POSTGRADUATE RESEARCH AND ITS ROLE IN

THE DEVELOPMENT PROGRAM OF
UNDERGRADUATE
1
Ashraf M. Zedan, 2Yusmini Binti Md Yusoff, 3Fakhrul Adabi Bin
Abdul Kadir, 4Muhammed Bin Yusof, 5Norrodzoh Binti Hj Siren,
6
Roslan Bin Mohamed, 7HJ Rushd Ma Yun Peng, 8Tengku Sarina Aini
Binti Tengku Kasim
1,2,3,4,5,6,7Academic Islam Department Dawa & Human Development,
8Academic Islam, Islamic Education programme, University Malaya,
Malaysia.
Correspondence: 1dr.ashraf@um.edu.my, 2yusmini@um.edu.my,
3fakhruladabi@um.edu.my, 4 my77@um.edu.my, 5raudah68@um.edu.my,
6roslanm@um.edu.my, 7 mypal3003@hotmail.com, 8tgsarina@um.edu.my.
ABSTRACT
To date, graduate programs in some of countries continue to seriously suffer
from severe retardation as they lack tight-knit strategic planning aimed at
advancing these programs to the nth degree. In addition, it is devoid of
academic and educational strategies the outcomes of which can be utilized to
achieve the goal of developing the educational process and therefore the
development of science and human knowledge.
Among its major failures is its failure to produce scientific research topics as
well as a lack of competent university professors, both of which impede the
development of programs for institutional education and the development of
scientific outcomes in those institutions. Such considerations have prompted
the researcher to research the role of graduate research in developing primary
studies.
This paper has been divided into three parts that addresses the underlying
issues and solutions vis-à-vis the educational retardation in creating
orientation programs capable of channeling scientific research at a tertiary
level. The objective is to improve primary education on the one hand and to
improve the process of orienting the topics of higher education on another.
Part 1 investigates how the topics introduced at a tertiary level should be
oriented and how they should relate to the objectives of the educational
institution.
Part 2 investigates the programs capable of improving methodological studies
in educational institutions in accordance with the outcomes of tertiary
education.
Part 3 suggests practical steps that aim at utilizing the outcomes of studies
carried out at the tertiary level.
Although very few studies have been carried out in this area, the researcher
has managed to use samples that thoroughly diagnose the problems put forth
in this study. Moreover, very few studies consist of substantial data and
statistics.
This study is limited spatially to research universities and centers while the
past two decades formed the time boundaries of the study.
This study attempts to identify and explain the role and impact centralized
curricula and research at the tertiary level on improving the level of primary
108
education. It highlights the importance of curricula orientation to increase the
qualification of professors and students alike as this is an integral process that
complements one another.
In addition, this study attempts to answer the question of the importance of
these sorts of curricula by highlighting its impact on sustained growth and
development in educational institutions. This is followed by highlighting the
importance of improving the core components of the educational process (i.e.
professors, teachers, and students). Although the impact of most of the entries
of these curricula is no longer invisible, however, we initially presume on the
ground of some primary data that there is a substantial impact of these entries
if gathered in one compendium. We also can presume its integral role in
advancing the components of the educational process.
Keywords: Educational Retardation, Scientific Research, Improving

Methodological Studies.
109
THE POSITIVE AND NEGATIVE EFFECT OF

POSTMODERNISM ON MASS MEDIA: A
CRITICAL REVIEW OF TRENDS FROM
ISLAMIC PERSPECTIVE
1
Yusuf Abdul Azeez and 2Ziad Bin Abdul Awal
1Facultyof Islamic Civilization, 2Faculty of Mechanical Engineering,
Universiti Teknologi Malaysia, Johor Bahru, Johor, Malaysia
Correspondence: 1yusufaazeez@utm.my, 2xiadawal@yahoo.com
ABSTRACT
Postmodernism may be viewed as an era in which the mass media was
integral to an immense proliferation of artistic styles that projected the
ideations of postmodernism and its several movements. This paper examines
the historical development of postmodernism as an imaginative intellectual
interest group throughout the 1960s and '70s. An attempt is made to critically
assess both positive and negative effects of postmodernism on the mass media
in addition to the latter's influence(s) on Islam within the context of
postmodernism.
Keywords: Postmodernism; Mass media; Technology; Communication;

Islam.
110
MEASUREMENT FOR ANALYZING INSTANT

MESSENGER APPLICATION ADOPTION USING
UNIFIED THEORY OF ACCEPTANCE AND USE
OF TECHNOLOGY 2 (UTAUT2)
1
Gusti Ayu Made Mas Marhaeni and 2Indrawati
Faculty of Economics and Business, Telkom University of Indonesia
Correspondence: 1marhaeni@students.telkomuniversity.ac.id and
2indrawati@telkomuniversity.ac.id
ABSTRACT
The average of customers in using instant messenger applications such as
WhatsApp, Blackberry Messenger (BBM),LINE, KakaoTalk, and WeChat in
Indonesia is 40 minutes per customer per day with the number of application
downloaded in Indonesia is the second highest among six countries in South
East Asia. This data is contradictive with frequency of usage application in
Indonesia which is the lowest among other South East Asia countries. This
highest number of downloaded application which is not in line with highest
usage of application is not good for the business. It is important to know the
factors that affect the intention and usage of instant messenger application.
So far, there is no well published research regarding this matter, yet. This
research wants to propose a measurement model to analyze factors that affect
the behavioral intention and usage of instant messenger applications in
Indonesia, especially in Bandung based on UTAUT 2 model from Venkatesh,
Thong, and Xu (2012). The measurement model has been tested by using 30
respondents, the users of instant messenger applications in Bandung. The
pilot test reveals that the measurement model is valid and reliable to be used
for further study.
Keywords: Measurement, Instant Messenger Application, Adoption,

UTAUT2.
111
APPLIED THEATRE FOR HEALTH TOPIC

LEARNING
Wannarat Rattanawarang
Thammasat University – Pathumtani, Thailand
Correspondence: wannarat_r@hotmail.com
ABSTRACT
This paper addresses an applied theatre employed in health science. This
action research aims to investigate the alternative method appropriate for
health promotion. Applied Theatre is exercise as the method to test whether
it is appropriate for health knowledge improvement. The students in this
program were 8-10 years old from a school in Patumthani province, Thailand.
The number of students in this study is 40. An actor artist was asked to
participate and run the theatre process as a facilitator. Observations and
interviews were used as data collection. It is found that Applied Theatre is an
effective technique to develop and sustain knowledge among students. Since
the drama process works through a given problem or situation and using
improvisation, students experienced creative character and made decisions
along with their lifestyle. This encourages students to be proud of themselves
and carefully choose their choices of health matter. Improvisation provides
students a chance to speak, to listen, to express, to share, and to cooperate
with others. This technique assists health topic learning last longer. Students
were satisfied with Applied Theatre. It can be concluded that Applied Theatre
is more likely to be one of effective means for health promotion in students.
Keywords: Applied Theatre, Health, Action Research, Student.
112
TERENGGANU FOOTBALL FANS

ATTENDANCE IN MALAYSIA CUP 2013:
CULTURE AND BEHAVIORS
1
Mohamed @ Mohd Sadek Mustaffa, Nor Aswanty bt Che Mohd Sota,
and Borhan Yusof
1Faculty of Sport Science and Recreation, Universiti Teknologi MARA
(UiTM), Malaysia
Correspondence: 1msadek1966@yahoo.com
ABSTRACT
Malaysia is a multicultural country consisting of many different races. The
three major races are Malays, Chinese and Indians. Each of this races
practices different religion, custom, rituals, language and belief system. Their
choices of sporting activities by these different races were much influenced
by what were practiced by their forefathers (Omar, Abdul, & Puteh 2006).
The purposes of the study were to identify the culture of Terengganu
spectator attendance in Malaysia Cup tournament 2013 and to support for
using the theory of planned behavior for selection of factors in conducting
research regarding why Terengganu football fans attend matches involving
Terengganu team. The objectives of this study were to examine the main
factors of sport events attributes to ethnic group consumer during the
Terengganu Malaysia Cup 2013; to determine the understanding of the
factors that influence ethnic group consumer to attend Terengganu Malaysia
Cup 2013 among Terengganu football fans; to compare sport consumption
dynamics of consumers among ethnic group relative to their affinity to sport
and their sport consumption frequencies in Terengganu Malaysia Cup 2013
among Terengganu football fans. A total of 600 spectators (N=600) had
participated and returned back the questionnaire to the researcher. The
questionnaire was adopted from Planned Behaviors Theory. The reliability
and the validity of the questionnaire were 0.96. The reliability statistics for
events attractiveness were 0.922 event accessibility was 0.881; and event
culture were 0.843. The results were explained by the Spearman’s Rho
Correlation matrix as shown that 3 factors significantly correlated with all the
demographic variables with the significant levels were set at p<0.05 or
p<0.01. From the analysis, the event accessibility shown that the sub-factors
were highly correlated with the demographic variables. The sub factors event
held on weekend; event been held in appropriate time; preferred game at
night; location is strategic; getting to the place is easy; venue is high rank and
venue is convenient location. On event culture on the other hand four sub-
factors significant relation which is with large of people; friendly; bond with
family and spend time with family. The main findings of the research is event
attractiveness indicated that the behaviors of the fans attending the games
partly base on event is challenging, enjoy exploring the skills, enjoy quality
of the players, support local player or team, game make feeling good,
experience of the game, increase community image and players made exiting
game.
Keywords: Culture, Behavior, Fan Behavior Theory, Malaysia Cup 2013.
113
MOTOR SKILLS PROFICIENCY AS INDICATOR

TO PREDICT OBESITY AMONG SCHOOL-AGED
CHILDREN
1
Suhana Aiman, 2Noor Azila Azreen Md Radzi, 3Sarina Md Yusof and
4
Zulkifli Abdul Kadir1
1,3,4 Universiti Teknologi MARA, Selangor, 2Universiti Teknologi MARA –
Negeri Sembilan.
Correspondence:1suhana083@salam.uitm.edu.my, 2zilazreen@yahoo.com,
3sarin864@salam.uitm.edu.my, 4zulkifli111@salam.uitm.edu.my
ABSTRACT
Childhood obesity has rapidly becomes a global health issue. Risky health
consequences of being obese have triggered concerns among the society all
over the world. Physical activities engagement is seen as the most important
variable that helps to fight against the onset of obesity. The key factor to be
success in physical activities is through mastery of motor skills proficiency
which is always been neglected during childhood. The purpose of this study
is to compare motor skills proficiency between underweight, normal,
overweight and obese children. Body mass index percentile ranking was
calculated for 112 girls aged 8-10 years old categorized into four groups;
underweight, normal-weight, overweight and obese. Bruininks-Oseretsky
Test (Second Edition) was implemented to evaluate the children’s motor
skills proficiency. Meanwhile, body composition was determined by skinfold
thickness measurement. Results indicate that obese children display the worst
performance especially in locomotors and balance skills which highly
affected by excessive weight (p < 0.05). A strong correlation was noted
between motor skills proficiency and body composition (r = -0.78).
Inefficiency of biomechanical movement while performing the skills is
affected by excessive body fat carried by obese children. Therefore, to
combat obesity among children aged 8-10 years it is recommended that the
motor skills proficiency of these children should be given more attention.
Keywords: Motor Skills Proficiency, Obesity, Locomotors, Balance Skill
114
PREDICTIVE FACTORS FOR THE “TEEN MOM”

PHENOMENON: THE ROLE OF STUDY
ORIENTATION, SELF-ESTEEM, FAMILY
STRUCTURE, COMMUNICATION AND
PARENTING STYLE
Sherrie Ann Cananua-Labid
Samar State University, Philippines
Correspondence: sherrieannlabid@yahoo.com
ABSTRACT
The phenomenon of “teen mom” pregnancy in Eastern Visayas, Philippines
continues to rise. Record shows that the said region has second highest
percentage of teenage pregnancy all over the country. Its complications and
effects are hard-pressed to resolve, making it one of the region’s most
complex and serious challenges. Research that investigates predictive factors
for this “societal problem” is lacking in Catbalogan City, Samar, one of the 7
cities of the region. This study investigated the role of study orientation, self-
esteem, family structure, communication and parenting styles in predicting
teen pregnancy. Using the barangay records of the city, 420 women (168
teenage mothers and 252 non-teenage mothers) born from 1985 to 2001 were
randomly chosen to participate in the study. Data gathered using validated
questionnaires translated to local dialect, interviews and focus group
discussions were analyzed using chi-square test and logistic regression.
Results showed that among the variables, study orientation, self-esteem and
family communication were significant predictors of teen pregnancy. The
results of the present study were in line with the claims of the previous
researches. Therefore, it is necessary for the different institutions and
agencies to consider these factors as significant influence of teen pregnancy.
Keywords: Predictive Factors, Teen pregnancy, Catbalogan City, Eastern

Visayas.
115
RURAL-URBAN MIGRATION FOR BETTER

FUTURE IN MALAYSIA
Norizan Bt Mohammad
University of Technology MARA (UiTM) – Shah Alam
Correspondence: noriz543@salam.uitm.edu.my
ABSTRACT
Rural-urban migration has long been associated with economic development
and growth in the economic. Migration happened because of the wages and
income disparities between rural and urban area. Malaysia has achieved
transformation from a rural agrarian to an urban-based economy and lifted
the income levels and living standards in all sectors. Furthermore, Migration
occurs because migrants believe that they will be better satisfied in their
needs and desires in the new place that they go than in the place from which
they have come. There is no doubt that the phenomenon of rural-urban
migration in Malaysia is to stay and will continue to increase further despite
government efforts to halt this movement through our rural development
programmes.
This paper is about the factors in determining rural – urban migration
amongst labour force in Malaysia during 1991 – 2010. Macroeconomic
variables used are income per capita, unemployment rate, population growth
rate, and education level. The result shows that all independent variables have
are positive relationship with dependent variables. However only
unemployment rate and education level are statistically significance in
contribute rural – urban migration among labour force in Malaysia.
Keywords: Unemployment rate, Education level, Migration, Income

disparities, Economic growth.
116
BENCHMARKING ON SCHOOL HEALTH

PROGRAMS ADAPTED BY SELECTED
COLLEGES AND UNIVERSITIES IN THE
PROVINCE OF BATANGAS: BASIS FOR
INSTITUTIONAL HEALTH PROGRAM
1
Kristine June M. Capili, MD and Helen C. Ramos, RN
Health Services Department, Philippines
Correspondence: 1appleacielo28@yahoo.com.ph
ABSTRACT
The study entitled: “Benchmarking on School Health Programs Adapted by
Selected Colleges and Universities in the Province of Batangas: Basis for
Institutional Health Program Enhancement SY 2013-2014” determined the
school health program adapted by selected colleges and universities in the
province of Batangas. Consequently, the study serves as basis for institutional
health program enhancement.
The researchers used a descriptive design for employing both quantitative and
qualitative form of research. Six (6) selected colleges and universities in the
province of Batangas were selected as settings of the study. The survey
regarding their current school health program collated and analyzed to yield
meaning and significance that was used to recommend a plan of action for its
enhancement. The statistical treatments used were frequency, ranking,
percentage, weighted mean, analysis of variance, correlation coefficient, and
correlated t-test.
The results of the study showed the current school health program and
deficiencies of HEIs. The school research locales were 5 private and 1 public
Higher Education Institutions (HEIs). Five of these were ISO certified, 4 have
additional PACUCOA accreditation while the other two are certified by
AACCUP and PAASCU. One HEI added PQA and TIP certification. All
HEIs have clinic as a school health facility with two schools having additional
first aid room and infirmary. All HEIs have complete set of health personnel
like physicians, nurses and dentists as well as dental aides and assistant
nurses. Respiratory infections, urinary tract infections, hypertension and
toothache have been reported as common illnesses encountered during
consultation at the school health facility of the school-respondents. Four
schools weren’t able to establish partnership and linkage while the other two
are both partners of government and non-government agencies. The school
health personnel of the selected research settings were all qualified
professionals and maintain their duty in school. There are cases that 166
health maintenance for school personnel were not performed in school as
there are various HMO that provide such care. The school health facilities are
likewise adequate and most of it are aligned with the acceptable school health
facility requirements mandated by accrediting bodies. Meanwhile, school
health finance are mostly shouldered by owners while some are supported by
NGOs and government agencies. Lastly, school health services are
adequately provided in all the research settings. These include health
education, food safety, health and dental check-up and other primary health
provisions.
117
Health finance proved to be the strongest factor for a successful school health
service. The recognition of the importance of school health by the
government and private owners of Higher Education Institutions also
contribute to the improvement of health services in schools.
It is advised that linkages should be established between government and
non-government agencies for sustenance of the health program in terms of its
health finances, that a strong recognition of the importance of should health
should be made by the government and private owners of HEIs, and that the
program forwarded herein be followed to enhance their school health
program.
Keywords: Benchmarking, Health Finance, Schools.
118
SEXUAL PROTECTIVE PRACTICES AMONG

SELECTED REPRODUCTIVE HEALTH
PRACTICES AMONG SELECTED AGE
RESIDENTS IN BATANGAS: BASIS FOR STD
PREVENTION PROGRAM
1Ma. Teresa I. Bandelaria, RN, MAN and 2Azenith L. Lupig, RN, MAN
College of Nursing
Correspondence: appleacielo28@yahoo.com.ph
ABSTRACT
Sexual morality has changed greatly over time and between cultures. The
Philippines which is known as the only Christian nation in Asia with its
conservative culture is now facing issues of elicit sex and increasing cases of
sexually transmitted diseases. Many shows that the intervention in preventing
such problems should not only be addressed by the religious section but also
by the government especially the DOH and CHED. Hence, this study focused
in the assessment and evaluation of the people’s knowledge of STD and its
danger along with their personal sexual protective practices to determine how
feasible awareness and intervention program could be work out to prevent the
spread of STD. The study also aims to generate awareness on the reader of
the study of indulging into illegal sexual activities.
The study utilized the descriptive method of research, along with
triangulation of society in the form of questionnaire checklist, informal
interview and documentation of cases of STD. Majority of the respondents
belongs to the reproduction age, college graduates, engaging in varied forms
of occupation, within the moderate level of economic status, and have varied
forms of lifestyle.
The respondents perceived maintaining hygiene or cleanliness and that of
healthy communication with sexual partner as their most common sexual
protective health practice.
Thus, recommending for everyone to consider fairness in dealing with one
another in all forms transactions and relationship. Health care provider should
also devote time and efforts in counselling couples medically and personally
to lead them to a healthy matrimonial life. The law should be strict in the
implementation of legalities and restrictions against flesh trade. Educators
and church leaders should find time communicating with government
authorities regarding the proliferation of the flesh trade in the country.
Lastly, clinical instructors and teachers of health subjects should find time
integrating the issue of sexually transmitted diseases into their teaching of
related subjects.
Keywords: Sexual Protective Practices, Sexual Morality, Hygiene
119
THE REFLECTION OF FOOD CLOVER

EDUCATION TAUGHT FIVE-YEAR CHILDREN
ON THE VISUAL ARTISTIC PRODUCTS
1
Aysegul Sarikaya, 2Gulriz Akaroglu and 3Didem Onay Derin
1ResearchAssistant, Faculty of Vocational Education, 2Department of Child
Development, 3Department of Nutrition and Dietetics, 2,3Faculty of Health
Sciences, Konya, Turkey,
Correspondence: 1artegull@gmail.com, 2gulrizakaroglu@gmail.com,
3donay@selcuk.edu.tr
ABSTRACT
Visual education of art is a method aiming at forming multiple viewpoints on
a subject, which does not contain only theorical information or practice. It is
important not to be contented with enriching and developing only the artistic
inventiveness of children and also with structuring their skills towards the
comprehension of the relation with various cultural, social and historical
environment of visual arts. Uniting of art training with different disciplines
and different cultures is to provide for a child to look and question this course
and work of art through different perspectives by enriching it. In this study
that aims at uniting the training of visual arts as a field of discipline with the
training of nutrition as another field of discipline, it is purposed to examine
visual work of art that appear as a result of the use of Food Clover by some
art activities and visual materials are presented. The study is performed with
30 children who are five years old and receive a preschool education in the
Private Esentepe Primary School, which is in the centrum of Konya City. This
study has been done, getting benefitted from some qualitative data collecting
methods like observation, negotiation and document analysis. For the
analysis of data, the descriptive analysis approach has been used. By these
studies, it is seen that children are able to express the information, emotion,
thought, and culture of four-leaf clover to other adults via their paintings.
Keywords: Pre-School, Art Activities, Four-Leaf Clover, Visual Arts.
120
TRACK C: APPLIED SCIENCES
121
POTENTIAL USE OF PIPER BETLE EXTRACT

FOR THE MAINTENANCE OF ORAL HEALTH
DURING ANTIBIOTIC THERAPY
1
Fathilah AR, 2Himratul-Aznita WH, 2Nordin MAF and 3Yusoff M
1,2Department of Oral Biology and Biomedical Sciences, Faculty of
Dentistry. 3Institute of Biological Sciences, Faculty of Science, University

of Malaya, 50603 Kuala Lumpur
Correspondence: 1fathilah@um.edu.my
ABSTRACT
Antibiotic induces great ecological impact on normal flora of the human
body. Supression of growth on these commensal microorganisms may give
rise to opportunistic infection especially to those who are immuno-
compromised. In the mouth, oral trush represents a common indication of an
opportunistic infection by fungus of the genus Candida. The use of Piper betle
preparations to control fungal infections is a common practice in the South
East Asia. In this study the effect of a 5-day metronidazole therapy on the
oral flora was assessed to see the effect of antibiotic treatment on the oral
Candida. In vitro trials to test the antifungal effect of an aqueous preparation
of Piper betle was then performed on several species of oral Candida. Results
showed increase in the population of Candida from 34.2% before to 45.3%
during the received of metronidazole. The enhanced proliferation of the
fungus had remained high at 38.7% even though after 24 hours administration
of the final dose of metronidazole. The P. betle preparation was found to
exhibit promising fungistatic activity on all species of oral Candida tested.
This was supported by the ability of P. betle extract to suppress candidal
proliferation that reduces the specific growth rate of the cells and at the same
time induces alteration to their morphological characteristics. Both effects
may effectively control the flourish of the fungi during an antibiotic therapy.
This outcome is expected to increase public awareness on the impact of
antibiotic therapy on general health and the potential of using local plant
preparation to maintain oral health.
Keywords: Antifungal, Fungistatic, Metronidazole, Growth inhibitory.
122
EFFECT OF SMOKING ON HEARING

THRESHOLDS AMONG AUTOMOBILE
INDUSTRY WORKERS
1
Balachandar S. Sayapathi and 2Anselm Ting Su
1Centrefor Occupational and Environmental Health, University of Malaya,
Malaysia. 2Department of Community Medicine and Public Health, Faculty
of Medicine and Health Sciences, University Malaysia Sarawak, Malaysia.
2Department of Hygiene, School of Medicine, Wakayama Medical
University, Japan
Correspondence: 1balach7777@yahoo.com
ABSTRACT
Smoking is the inhalation of smoke of burning tobacco encased in cigarettes,
pipes, and cigars. Smoking is a modifiable risk factor of hearing loss. The
aim of this study was to explore mean hearing thresholds among smokers and
non-smokers in an automobile industry. In this cross-sectional study, 203
participants from an automobile industry were exposed to noise levels above
the action level of 85 dBA, where permissible exposure limits was 90 dBA.
Universal sampling was adopted. Smoking history was obtained from a
questionnaire. Noise level of the industry was measured using personal
exposure noise dosimeter and sound level meter. Data on hearing threshold
levels were measured using manual audiometer. The mean hearing threshold
level on right ear of participants at 2000 Hz was statistically significantly
higher among smokers compared to non-smokers, [2.97 (95% CI, 0.41 to
5.53) dBA, t (201) = 2.29, p = 0.023, effect size = 0.38]. The mean hearing
threshold levels on left ear at 2000 Hz and 3000 Hz were also statistically
significantly higher among smokers compared to non-smokers, [1.88 (95%
CI, 0.01 to 3.75) dBA, t (201) = 1.99, p = 0.048, effect size = 0.31] and [3.18
(95% CI, 1.05 to 5.31) dBA, t (201) = 2.94, p = 0.004, effect size = 0.46].
Hence, smokers showed worsening of hearing thresholds at 2000 (both ears)
and 3000 Hz (left ear) in a noisy industry. Therefore, the industries should
review their policy by banning smoking in the premise which may lower the
risk of noise-induced hearing loss.
Keywords: Hearing Loss, Occupational Noise, Smoking
123
GENETIC ENGINEERING ADVANCES AND

QUR’ANIC EXEGESIS PERSPECTIVES AND
CHALLENGES: THE CASE OF HUMAN
CLONING
Esam Eltigani Mohamed Ibrahim
International Islamic University Malaysia
Correspondence: eibrahim@iium.edu.my
ABSTRACT
Cloning via somatic cell nuclear transfer is a process by which mammals are
reproduced asexually. Although human cloning is currently prohibited by
most countries and denounced by the scientific community, some argue that
it is within the reaches of genetic engineering and biotechnology. To date,
most cloned mammals derived by nuclear transfer die during pregnancy, and
those that survive the birthing process frequently face health problems.
Nevertheless, it is often argued that these are technical problems that will be
solved by scientific progress in the foreseeable future. But some of these
problems may very well prove to be unsolvable. From an Islamic perspective,
human cloning, if achieved, does not bring into question any Islamic belief,
as it is merely a manipulation of God’s creation. However, it definitely offers
some challenges to all the sciences of Islam, including Qur’anic exegesis.
This article attempts to analyze the implications of human cloning for
Qur’anic exegesis by re-visiting the meanings of some of the Qur’anic verses
pertaining to issue of creation, reproduction and infertility.
Keywords: Human Cloning, Qur’anic Exegesis, Somatic Cell Nuclear

Transfer.
124
DECREASING STUDENT VIOLENCE IN

SCHOOL BY MEDIATOR: A CASE STUDY OF
BAN-KAM-KAEN SCHOOL UNDER THE OFFICE
OF KHON KAEN EDUCATIONAL SERVICE
AREA2
Apipalakul Chanya and Bouphan Prachak
Faculty of Public Health, Khon Kaen University, Thailand
Correspondence: 1achany@kku.ac.th
ABSTRACT
The objectives of research to study and guidelines for alleviating violence in
Ban-kam-kaen school by a mediator. The target group of this study included
7 administrators and teachers, 43 parents and 56 students. A questionnaire
was used and the data analyzed by calculating the frequency, and percentage.
For the observation and interview were analyzed by content analysis. (1) For
physical violence, students were both offenders and defenders until they were
injured by fighting caused by the nagging of friends or parents, or by being
assaulted. (2) For sexual violence, it was found that they were sexually
violated by touching or fondling or viewing pornographic media. The place
of the assault was the home of their boyfriend or other trusted person. (3) For
mental violence, most students and teachers agreed that it was caused by a
misunderstanding. Example the students lacked the discipline to concentrate
on their lesson and the teacher scolded them. (4) For student neglect, some
students didn't have breakfast or money for dinner. The cause was their
parents had to hurry to work or they were poor or in some cases they didn't
have parents living with them.
The study found 4 steps to decrease student violence. (1) Training for teachers
and students to make them aware of student violence. (2) Getting the students
involved with the teachers to solve the problems of student violence. Using
real past situations as examples. (3) A field trip study, included the leading
students to see technique in negotiating as mediator at the Local Police
Station, Manjakiri District. (4) The follow up and evaluation improving weak
points and strengthening strong points in order to be efficient and successful.
The group showed a mark improvement to solve most of the problems.
Keywords: School Violence, Mediator.
125
ASSESSMENT OF FE, CU AND ZN

SEQUESTRATION RATE USING LEMNA MINOR
AND SALVINIA NATANS AS
BIOACCUMULATION AGENT FOR POLLUTED
AQUATIC ECOSYSTEM
1
Rashidi Othman, 2Razanah Ramya and 2Maheran Yaman
1,2International
Institute for Halal Research and Training (INHART),
Herbarium Unit, Department of Landscape Architecture, Kulliyyah of
Architecture and Environment Design, International Islamic University
Malaysia, 53100 Kuala Lumpur, Malaysia
Correspondence:1rashidi@iium.edu.my
ABSTRACT
Aquatic macrophytes known as a good accumulator for heavy metals in
phyto-technologies approach since the last decades. A lack of aquatic
macrophytes in ecosystem may suggest a reduced population of wildlife.
Hence, the absence of aquatic macrophytes may indicate a problems in water
quality due to excessive nutrients, herbicides or heavy metals interference.
Therefore the study aimed to assess the heavy metals sequestration rate
through2 aquatic free floating plants of Lemna minor and Salvinia natansin
duration of time. Both plants were exposed to three types of heavy metal (Fe,
Cu and Zn) with three different concentrations at 1 mg/L, 2 mg/L and 5mg/L
respectively. This experiment was performed in 4 different period times
(week 1 until week 4) with ten replicates as well as control in each treatment.
All heavy metals concentrations were analyzed throughHachDR5000
spectrophotometer. The results established thatthere was significant
correlation between Lemna minor and Salvinianatans with heavy metals
accumulation and period of times. High concentration of heavy
metalswasaccumulated by both plants. However Lemna minor did not survive
in Cu in week 2 until week 4 in the same concentrations. Both potential
biosequestration agent plants Salvinia natans and Lemna minor have
accumulated marked concentration of heavy metals differences and therefore
can be applied to remove heavy metals from unhealthy freshwater water
contaminant.as well as potential phyto-remediator in polluted freshwater
ecosystem.
Keywords: Lemna Minor, Salvinia Natans, Aquatic Macrophytes, Heavy

Metals, Phyto-Remediation.
126
SPECIES DISTRIBUTION, DIVERSITY AND

ABUNDANCE OF SEA CUCUMBERS IN
INTERTIDAL ZONES OF AURORA,
PHILIPPINES
Eusebio V. Angara, 1Maria Cristina B. Cañada, Michelle A. Resueño
Aurora State College of Technology, Baler, Aurora 3200
Correspondence: 1canada_mariacristina@yahoo.com
ABSTRACT
The distribution, diversity and abundance of sea cucumbers in intertidal zones
of Aurora were studied from February to June 2013. A one-hour timed-search
survey covering an approximately 1 km over a 10 m wide area was conducted
in six coastal municipalities to obtain a comprehensive list of sea cucumber
species found in the zones. Only four sampling stations (Baler, Dipaculao,
Dilasag and Dingalan) were selected for belt transect survey based on the
availability of coralline, sandy, muddy sand, and rocky habitats. Three belt
transects, 50 x 10m with a distance of 10 m, were laid perpendicular and
parallel to each intertidal zone. A total of 15 species of sea cucumbers
distributed among 2 Orders (Order Aspidochirotida and Order Apodida) and
4 Families (Family Holothuriidae, Family Stichopodidae, Family Synaptidae
and Family Chirotidae) were recorded. Based on timed-search survey and the
number of coastal municipality where each species was found, Synapta
maculata was the most common and widespread in distribution. However,
belt-transect surveys revealed Holothuria leucospilota as the most frequently
occurring species both during day time (58%) and night time (75%). The
sampling station with the most diverse species is Dilasag (0.71) however, the
station with most dense species of Holothuria leucospilota is Dipaculao
(10,014 ind.ha-1). Pooled results for species density maintained Holothuria
leucospilota as most dense (2,556 ind.ha-1) and abundant 95.91%) species.
All sea cucumber species measured from the sampling stations were smaller
and lighter as compared to their average attainable length and weight.
Keywords: Sea Cucumber, Trepang, Distribution, Diversity, Abundance,

Intertidal Zone
127
SYNTHESIS AND INHIBITION BEHAVIOUR

STUDY OF CARBONYLTHIOUREA
DERIVATIVES ON CORROSION OF MILD
STEEL
1
Juliana Jumal and Siti Najihah Md Hashim
Faculty of Science & Technology, Universiti Sains Islam Malaysia.
Correspondence: 1juliana.j@usim.edu.my
ABSTRACT
Three thiourea derivative compounds namely N-benzoyl-N’-propyl thiourea,
N-butanoyl-N’-(4-flurophenyl) thiourea, and N-4-chlorobenzoyl-N’-(4-
flurophenyl)-thiourea were successfully synthesized and characterized. The
microelemental analysis data, fourier transform infrared and nuclear
magnetic resonance spectroscopic data were in agreement with the expected
values. The newly synthesized compounds were examined as corrosion
inhibitors for mild steel in acidic media using weight loss measurement. Their
corrosion inhibition property in 1.0 M hydrochloric acid solution was
investigated with different inhibitor concentrations ranging from 0.0004 M
to 0.0001 M for a 7 days exposure. It was found that all compounds were able
to retard corrosion of mild steel with the best inhibition to be above 90%
efficiency. The inhibition efficiencies were observed to have increased with
increasing concentration of the inhibitors, suggesting the compounds adsorb
on the surface of the steel forming a protective film which protects the steel
from being attacked by the corrosive environment of the acidic media. It can
be concluded that N-chlorobenzoyl-N’-(4-flurophenyl)thiourea with the
highest corrosion inhibition property of 96.08 % is behave as highly efficient
inhibitor as compared to N-benzoyl-N’-propyl thiourea which exhibited the
highest corrosion inhibition property only at 88.71%. The difference in the
corrosion inhibition property is due to the difference of the structure in each
of the compounds.
Keywords: Thiourea, corrosion, inhibitors, acidic media, mild steel.
128
STRUCTURAL PROPERTIES AND TOLERANCE

FACTOR FOR PEROVSKITE-TYPE
COMPOUNDS
D. N. BHUTE
Department of Chemistry, Sindhu Mahavidyalaya, Panchpaoli, Nagpur,
India
Correspondence: dbhute24@ymail.com
ABSTRACT
The term ‘perovskite’, which originally meant a mineral of the formula
CaTiO3 , now represents compounds of the general formula ABX3,
crystallizing in a simple cubic structure, where ‘A’ is a large cation, ‘B’ a
small cation and ‘X’ an anion such as oxide or fluoride. In one of the several
manifestations of the perovskites lattice, the bigger cation ‘A’ is at the cube
corner, the smallest cation ‘B’ at the body centre and oxygen at the face
centre. Alternatively A-ion is a body-centered ion at the cube corner and
oxygen at edge centre. B-cation and oxygen ion are octahedrally coordinated
and A-ion is dodecahedrally coordinated. Some boundary conditions are
imposed on the absolute and relative sizes of A and B ions for the stability of
this structure. ‘A’ should be stable in dodecahedral coordination and ‘B’ must
have preference for octahedral site symmetry.
Perovskite as a crystal class were first reviewed by Roth1 in 1957. A couple
of years later the crystal structure of perovskites oxides with all their variants
was discussed by Ward2. The structure, properties and preparation of
perovskite type compounds were described by Galasso3. The role of ionic
radius in this structure and the common misconceptions about the definitions
of ionic radius were vividly brought out in a review by Muller and Roy4.
Perovskite structure as a network of corner sharing octahedral has been
discussed by Megaw5. An exhaustive list of all the known perovskites with a
compendious version of their crystalline structures and magnetic properties
has been compiled by Good enough and Longo6.
Structural characteristics of new type of perovskites with formula. Bax
(Sm0.5 Ta0.5)1-x TiO3 (0 ≤ x ≤ 1) are reported. The pure compound Bax
(Sm0.5 Ta0.5)O3 crystallize with cubic symmetry a=b=c=8.52 A0 with
tolerance factor ‘t’ 0.906. The‘t’ values approaches unity when there is upto
80 moles% BaTiO3 in corporation.
The X-ray diffraction patterns of the compounds were taken on Phillips X-
ray diffractometer (PW1051) using Cu-Kα radiation filtered suitably7. The
diffraction patterns were used to determine crystallographic parameters8. The
densities of the substance were determined using carbon tetrachloride.
Keywords: Structural Properties Perovskite’, Perovskites Lattice
129
DISTRICT HEALTH SYSTEM DEVELOPMENT

PERFORMANCE BY DISTRICT HEALTH
COMMITTEE IN NHONG KHAI PROVINCE
1
Panom Pengwichaiand and 2Prachak Bouphan
1Research Student, Department of Public Health Administration, Faculty of
Public Health, KhonKaen University, Thailand.
Correspondence: 1nom.ing@hotmail.com
ABSTRACT
A descriptive cross-sectional study was conducted to examine the motivation
and organizational support affecting the developmental action of the district
health system by the District Health Committee Nong Khai Province. Total
of 253 members were divided into stratum and 190 were recruited via simple
random sampling with a proportion. Data from questionnaire and a
constructed in-depth interview was analyzed and presented as a percentage,
mean, standard deviation, pearson product moment correlation coefficient
and stepwise multiple regression. The finding revealed that all of motivation,
organizational support and development of the health system by District
Health Committee affected the development at the “high” level. Moreover,
there were significant variables that predicted the development of the health
system by District Health Committee such as organizational support
technology, motivational job, policies and administrative organization,
professional status factors, supportive time, personal acceptance and
sustenance of salary or compensation. These factors illustrated that they
affected the developmental action at 53.0 percentage predictions. However,
motivation to understand positional role, operational guidelines, participation
in implementation plan and ongoing monitoring network activities are
required to explore.
Keywords: Motivation, Organizational Support, District Health System,

District Health Committee, the Development of The Health System.
130
THE INTEGRATED MODEL FOR SOFTWARE

REQUIREMENT PRIORITIZATION
Jenjira Jaimunk
College of Arts, Media and Technology, Chiang Mai University- Chiang
Mai, Thailand 50200
Correspondence: janjira.se@gmail.com
ABSTRACT
In a software development project, rearranging order of requirements before
moving forward to the implementation phase is a challenging for software
developers. There are many researchers studied on requirements
prioritization. However, the large scale of requirement is one of the most
significant current discussions in software engineering. This paper
investigates on designing a requirement prioritizing model to handle the large
scale of requirements. The purposed model is the integration of priority
grouping and binary search tree method. This model aims to minimize effort
and maximize the accuracy of the priority sequence. In addition, the
experimental results show that this approach provides significant
improvement for software requirement evaluation by more than 50% of effort
consumed in requirement prioritization is reduced.
Keywords: Requirement Prioritization, Requirement Engineering, Software

Requirement, Software Engineering, Requirement Analysis.
131
THE FOURTH VERSION OF RICHARDSON’S

EXTRAPOLATION SPREADSHEET
CALCULATOR USING VBA PROGRAMMING
FOR NUMERICAL DIFFERENTIATIONS
1
Kim Gaik Taya, 2Tau Han Cheongb, 3Sie Long Kekc and 4Rosmila
Abdul-Kahard
1Faculty of Electrical & Electronic Engineering, 3,4Department of
Mathematics & Statistics, Faculty of Science, Technology & Human

Development, Universiti Tun Hussein Onn Malaysia, 2Faculty of Education,
Universiti Teknologi Mara
Correspondence: 1atay@uthm.edu.my, 2cheongtauhan@salam.uitm.edu.my,
3slkek@uthm.edu.my, 4rosmila@uthm.edu.my
ABSTRACT
In this paper, we have further upgraded the limitation of our third version of
Richardson’s extrapolation spreadsheet calculator for computing
differentiations numerically. In the third version, users have to input function
f(x) using Excel Command. However, in this latest Richardson’s
extrapolation spreadsheet calculator, users only have to type in function f(x)
naturally via programming syntax or mathematical form instead of using
Excel command. Using one customized written function in VBA
programming, the function f(x) is later evaluated in Excel. The latest version
is more user-friendly especially to users who are not familiar with Excel. We
believe this is the ideal version.
Keywords: Spreadsheet Calculator, Richardson’s Extrapolation, Numerical

Differentiation
132
THE IMPACT OF CONTEXTUAL METHOD IN

TEACHING AND LEARNING ENGINEERING
STATISTICS IN THE UNIVERSITI TUN HUSSEIN
ONN MALAYSIA (UTHM)
1
Zulkarnain Md Amin, 2Nafisah Kamariah Md Kamaruddin, 3Wan
Mohd Rashid bin Wan Ahmad, 4Maizam Alias
Univerisiti Tun Hussein Onn Malaysia
Correspondence: 2nafisah@uthm.edu.my
ABSTRACT
Teaching engineering statistics for engineering students in universities is not
an easy task. The best methodology is important so that students will learn
engineering statistics effectively. However most researchers measured the
effectiveness of the teaching and learning engineering statistic method based
on the outcomes which are the test results. Thus this research was done to
find out the opinion of the students on whether the use of contextual method
in teaching and learning engineering statistics is effective. The population
consisted of two groups in the Universiti Tun Hussein Onn Malaysia:
electrical engineering degree students using contextual method and
mechanical engineering degree students using non-contextual method. A
sample of 15 students from each group was selected: 5 weak students, 5
moderate students and 5 good students. Data were collected using an
interview with semi-structured questions. The data were analyzed using
NVivo. The findings showed that most students in the contextual method
group understand statistics concept better than the other group. Majority of
the students using the non-contextual method were lost or confuse of the
statistics concept. In conclusion, the contextual method appeared to be more
favourable by the engineering statistics students in their learning process.
Keywords: Engineering Statistics, Contextual Method, Interview
133
SPATIAL INTERPOLATION OF MONTHLY

PRECIPITATION IN SELANGOR, MALAYSIA –
COMPARISON AND EVALUATION OF
METHODS
1
Nurul Nadiah Mohd Firdaus and 2Suhaimi Abdul Talib
1Facultyof Applied Sciences, 2Faculty of Civil Engineering,
UniversitiTeknologi MARA, 40450, Shah Alam, Malaysia
Correspondence: 1nadiah0978@gmail.com
ABSTRACT
There are many spatial interpolations schemes, but none of them can perform
best in all cases. Hence, this study aims to find an optimal interpolation
scheme for precipitation in Selangor and Langat basin of which are the two
major basins in Selangor. In order to obtain spatially distributed precipitation
data, 21 measured rain gauges points are interpolated. Five interpolation
methods have been tested after exploring data and cross-validation was used
as the criterion to evaluate the accuracy of the various methods. The best
method was obtained by the kriging method while the inverse distance
weighting (IDW) perform worst.
Keywords: Precipitation, Interpolation, Cross-Validation, Kriging, IDW
134
ETHNOBOTANICAL STUDY OF TRADITIONAL

KNOWLEDGE ON PLANT USED IN
TRADITIONAL BATH (MANDI SEROM) AMONG
MALAY MIDWIVES IN PERAK AND NEGERI
SEMBILAN
1Rashidi Othman, 2Nur Illani Abdul Razak and 3Nooriszai Ishak
International Institute for Halal Research and Training (INHART),
Corresponding author: 1rashidi@iium.edu.my
ABSTRACT
This paper analyzed the traditional knowledge of plants used in traditional
bath which known as mandi serom in Malay culture. Mandi serom is an
important traditional way in postpartum practice among Malay communities
in Perak and Negeri Sembilan. The study was carried out through face to face
interviews with Malay midwives as the respondents and collection and
identification of the plants in the area. A total of 25 species of plants were
noted and collected during the botanical surveys. Most of them are
predominated by zingibers and herbaceous plants. In mandi serom, the plants
are used to get rid the body odour, for spiritual cleansing, for hygienic
purposes and to ward off mystical forces known as makhluk halus in Malay
culture. Traditional beliefs and practices surrounding postpartum practice
were highly prevalent among young women in Malay culture. However this
traditional knowledge is seldom recorded and only passed down through
generations. Therefore these new ethnobotanical records are a rich source
towards preservation of traditional knowledge of plants that can be further up
for clinical studies in Malaysia.
Keywords: Malay Midwifery, Landscape Ethnobotany, Traditional Bath,

Malay Culture
135
RADIOPROTECTIVE POTENTIAL OF PUNICA

GRANATUM EXTRACT AND SYNTHETIC
ELLAGIC ACID: A BIOCHEMICAL AND
HEMATOLOGICAL STUDY IN MICE.
1
Satheesh Kumar Bhandary B, 2Sharmila K.P, 3Suchetha Kumari.N,
4
Vadisha S. Bhat, 5Ganesh Sanjeev
1,4Department of ENT, 3NUCSER, 4Department of Biochemistry,
5Microtron Centre, 1 ,2,3,4K.S. Hegde Medical Academy, Nitte University.
5Mangalore University, Mangalore,India.
Correspondence: 1satheeshbhandary@gmail.com
ABSTRACT
Radiation therapy has been used in cancer treatment for many decades;
although effective in killing tumor cells, ROS produced in radiotherapy
threaten the integrity and survival of surrounding normal cells. Recent studies
have indicated that some commonly used medicinal plants may be good
sources of potent but non-toxic radioprotectors. The pomegranate, Punica
granatum L., an ancient, mystical, and highly distinctive fruit, is the
predominant member of the Punicaceae family. It is used in several systems
of medicine for a variety of ailments. The objective of the present study was
to investigate the protective effects of ethanolic extracts of pomegranate
whole fruit (EPWF) and Synthetic Ellagic acid (EA) against Electron beam
radiation(EBR) induced biochemical and hematological alterations in Swiss
albino mice. The extract and synthetic compound were assessed for its radical
scavenging property by DPPH and FRAP assays. The animals were treated
with 200mg/kg body wt. of pomegranate extract and Ellagic acid for 15 days
before exposure to 6Gy of EBR. The hematological parameters were
determined in the blood and biochemical estimations were carried out in the
serumof sacrificed animals. The plant extract and synthetic compound
exhibited good radical scavenging and reducing properties. The pretreated
animals exhibited protective effect on the hematological parameters.
Radiation induced depletion in the level of reduced glutathione and total
antioxidant capacity were prevented significantly by EPWF and EA
administration. Also there was significant reduction in the levels of
membrane lipid peroxidation in the treated groups compared to irradiated
control. The findings of our study indicate the protective efficacy of
pomegranate extract and synthetic ellagic acid on radiation induced
biochemical and hematological changes in mice may be due to its free radical
scavenging and increased antioxidant levels.
Keywords: Punica Granatum, Ellagic Acid, Electron Beam Radiation,

Biochemical Changes.
136
FACTORS AFFECTING THE PUBLIC HEALTH

PERFORMANCE EVALUATION OF SUB-
DISTRICT HEALTH PROMOTING HOSPITAL
DIRECTORS IN NAKHON RATCHASIMA
PROVINCE, THAILAND
1
Bouphan Prachak, 2Apipalakul Chanya and3Tang Keow Ngang
1,3Facultyof Public Health, Khon Kaen University, Khon Kaen and 40002,
Thailand, 2School of Educational Studies, Universiti Sains Malaysia,
Minden and 11800, Malaysia
Correspondence: 1bprach@kku.ac.th
ABSTRACT
The aim of this research is to study individual attributes and administrative
factors that influencing on the Public Health Performance Evaluation of sub-
district health promoting hospital directors in Nakhon Ratchasima province,
Thailand. This research is imperative to study due to all sub-district health
promoting hospital directors in this province are required to lead their public
health services towards the Sub-district Health Promoting Hospital
Development Plan Project. This cross sectional descriptive research design
was employed and conducted for a duration from year 2011 to 2012. A total
of 220 samples drawn from a population of 350 sub-district health promoting
hospital directors by using systematic sampling technique. Research
instrument is a self-administered questionnaire which developed by
researchers. The questionnaire contained of four session including seven
items on general information, 36 items and 30 items five-rating Likert scale
on administrative resources and public health performance evaluation
respectively. In addition, respondents are required to give problem and
suggestion at the last session of the instrument as three open ended questions.
Findings revealed that the level of administrative resources was high
(3.86±0.61). When looking at each resource, it was found that method
possessed the highest mean score (4.05±0.61) while money was at the lowest
mean score (3.73±0.79). The level of public health performance evaluation
as a whole was high (3.91±0.60). The highest mean score was data defining
(4.00±0.59) whereas the lowest mean score was interpreting and reporting
(3.79±0.72). Specifically man, money, materials and method had moderate
and positive relationship with the performance evaluation with r value ranged
from 0.493 to 0.672 at the significant level as 0.001. Finally, findings showed
that there are three significant predictors which contributed 60.90 percent of
the total variance of the Public Health Performance Evaluation. The three
significant predictors are method. materials and man.
Keywords: Individual Attributes, Administrative Factors, Performance

Evaluation, Public Health Prompting Hospital Director
137
PREVENTION AND CONTROL PERFORMANCE

OF DIABETES MELLITUS AMONG HEALTH
PERSONNEL AT PRIMARY CARE UNITS KHON
KAEN PROVINCE. MASTER OF PUBLIC
HEALTH.
1
Kanokphit Kanwa and 2Prachak Bouphan
Graduate School Khon Kaen University
Correspondence: bprach@kku.ac.th
ABSTRACT
This is a cross sectional descriptive Research aimed to Prevention and Control
Performance of Diabetes Mellitus among Health Personnel at Primary Care
Units Khon Kaen Province. A total number of 235 health Personnel’s (n=235(
were randomly select by Stratified Sampling of the total 757 health
Personnel’s. The data were collected by the developed questionnaires which
were verified by the experts. Its validity was tested and gained coefficient
cronbach’ alpha =0.96. The data were additionally by in-depth interview of
15 subjects. The data collection was carried out from January15, 2014 to
February 15, 2014. The collected data were analyzed by a computer program
package and disseminated by statistics value, percentage, mean, standard
deviation, median, minimum, maximum, Person Product Coefficient and
Stepwise Multiple Regression Analysis. The result show that the level of
Motivation affective the performance were high level ( x =3.77, S.D.=0.42(
the motivation factor and hygiene factor were at high level ( x =3.79,S.D. =
0.45) and ( x =3.79, S.D. =0.42( It was levelled the Factor Prevention and
Control Performance of Diabetes Mellitus among Health Personnel at
Primary Care Units Khon Kaen Province were achievement (p-value < 0.003),
Responsibilities (p-value <0.001), Salary (p-value = 0.047), Company policy and
administration (p-value < 0.001) , Status (p-value < 0.020(. These five factors could
together Prevention and Control Performance of Diabetes Mellitus among
Health Personnel at Primary Care Units Khon Kaen Province as 53.0%
Problems and obstacles arising from the exploring were high risk screenings
for Diabetes Mellitus 92.6 %
Keywords: Diabetes Mellitus, Prevention and Control Performance.
138
SOLID WASTE MANAGEMENT OF PUBLIC

HEALTH OFFICERS AT THE LOCAL
ADMINISTRATIVE ORGANIZATION, BURIRAM
PROVINCE.
1
Wipaporn Karnsang, Prachak Bouphan and Pontip Kompor
Public Health Administration, Graduate School, Khon Kaen University.
Correspondence: 1rung_team@hotmail.com
ABSTRACT
This study cross sectional descriptive research. The purpose were to study
personal characteristic and organization support that effecting to Solid Waste
Management of Public Health Officers in Local Administrative Organization,
Buriram Province. The populations was 209 personnel and sample size are
126 personnel who are responsible for Solid Waste Management of Public
Health Officers in local administrative organization through systematics
random sampling approach. This study is collecting both quantitative and
qualitative data. For qualitative data, an in-depth interview guideline will be
developed and used to collect the data from 12 person’s key informants who
can provide intensive information on the topics. For quantitative data use
questionnaires and Content validity is reviewed by three experts. Reliability
is tested in a pilot study of 30 similar samples in Nakornrachasima province
and Alpha Coefficient 0.96.Duration of data collection Feb 1st, 2014 - Feb
28th, 2014. Descriptive statistic to acquire frequency, percentage mean,
Standard Deviation Median, Minimum, Maximum to describe characteristic
and Inferential Statistic use Pearson’s Product Moment Correlation
Coefficient , Stepwise Multiple Regression Analysis.
The finding from this research the administrative factors was at middle level
(X̅=3.29, S.D. = 0.65) the solid waste management at middle level (X̅=3.06,
S.D. = 0.89) personal characteristic, experience have correlate with solid
waste management at low positive level (r = 0.196, p-value <0.005)
administrative factors have correlate with solid waste management at high
positive level(r = 0.817, p-value < 0.001). Factor that effecting to solid waste
management of public health officers in local administrative organization
Buriram province were organization support, time(p-value<0.001),
administrative factors administrative factors, management controlling (p-
value < 0.001) and administrative factors, management planning (p-
value<0.001), that 3 variables can predict solid waste management of public
health officers in local administrative organization Buriram province as 80.3
percentage.
Keywords: Solid Waste Management, Local Administrative Organization.
139
HEALTH PROMOTION AND DISEASE

PREVENTION PERFORMANCE OF PERSONNEL
IN SUB‐DISTRICT HEALTH PROMOTING
HOSPITALS, KHON KAEN PROVINCE.
1
Supachai Muanma and 2Prachak Bouphan
Khon Kaen University Thailand
ABSTRACT
This cross sectional descriptive research. The objective was to study Health
Promotion and Disease Prevention and identify motivation and organization
supports of that affect Health Promotion and Disease Personnel in Sub‐
district Health Promoting Hospitals, Khon Kaen Province. Population were
Performance for Health Promotion and Disease of health personnel at sub‐
district health promoting hospitals in Khon kaen province of 757 and by using
159 subjects (n=159), randomly selected by systematic sampling. The data
were collected by the developed questionnaire and which was verified by
three experts. For qualitative data, an in‐depth interview guideline will be
developed and used to collect the data from 12 person’s key informants who
can provide intensive information on the topics. Content validity is reviewed
by three experts. Reliability is tested in a pilot study of 30 similar samples
.Alpha Coefficient 0.98. Duration of data collection January10, 2014 to
February10, 2014. Descriptive statistic example frequency, percentage,
mean, Standard Deviation, Median, Minimum, Maximum to describe
characteristic and Inferential Statistic use Pearson’s Product Moment
Correlation Coefficient, Stepwise Multiple Regression Analysis. The results
show that the health promotion and disease in Sub‐district Health Promoting
Hospitals, Khon Kaen Province was at high level at 4.41 (S.D.= 0.50 ).The
motivation was at high level 3.88 (SD = 0.40).The organizational support was
at high level 3.76 (SD = 0.44).The motivation factors , hygiene factors and
organization supports had moderately positive in fluence on the health
promotion and disease in Sub‐district Health Promoting Hospitals, Khon
Kaen Province with a level of statistical significant at (r = 0.585, p‐value<
0.001),( r = 0.522, p‐value< 0.001),(r= 0.564, p‐value< 0.001). It was
revealed the Factors influenced the Performance of Health Promotion and
Disease Prevention at Sub‐ district Health Promoting Hospitals, Khon Kaen
Province were Technology (p‐value< 0.001), Work Itself (p‐value<0.001),
Achievement (p‐value<0.004). These three factors could together predict the
performance of Health Promotion and Disease of health personnel at sub‐
district health promoting hospitals in Khon Kaen province, at a level of
46.5%. Problem and obstacles arising from the study were performance of
Health Promotion and Disease were pregnancy and postpartum as 29.2%.
Keywords: Health Promotion, Disease Prevention
140
141
EFFECTS OF YOGA MEDITATION ON BODY

COMPOSITION ASSESSED VIA BIOIMPEDANCE
ANALYSIS
Lin Lih Poh
Tunku Abdul Rahman University College, Malaysia.
Correspondence: linlp@acd.tarc.edu.my
ABSTRACT
The aim of the study is to use body impedance analyzer to investigate whether
the body compositions of the practitioners differ before and after meditation.
BodyStat Quadscan 4000 is used to pick up bioimpedance data and Statistical
tool namely IBM SPSS is used to quantity the result. 47 yoga meditation
practitioners from Maya Yoga Samudraa Yoga Center and Paranjothy Yoga
Meditation Center were recruited in the study. A number of factors (age,
gender, intensity of daily activities, stress level, meditation experience and
body mass index) are analyzed to observe their influence on the capability of
meditation to induce body composition changes. Results show that both male
and female subjects with high intensity of daily activities or high stress level
could gain benefit from practicing meditation. Besides, meditation is capable
to induce significant body composition changes among overweight and obese
subjects of both genders, among female in their 20’s as well as among male
in their teenage and 20’s. Unexpectedly, subjects with long meditation
experience have no significant changes of body composition after practicing
meditation. This result is contrary to the common belief that long term
practice of meditation would be able to induce significant physiological
benefits. However, it is not conclusive because meditation expertise is not
truly represented by years of experience. Further investigation would be
required to verify this finding.
Keywords: Bioimpedance Analysis, Body composition, Stress Management,

Yoga Meditation.
142
BIOMONITORING AGENT FOR HEAVY

METALS RUN OFF FROM ACID SULFATE SOIL
OF AQUACULTURE INDUSTRIES IN
SELANGOR, MALAYSIA
1
Rashidi Othman, Farah Ayuni Mohd Hatta and 2Shahima Shafiai
Correspondence: farahmahbuba@gmail.com
ABSTRACT
The disturbance of acid sulfate soils due to poor wastewater management of
aquaculture activities caused a major environmental issue such as metal
pollution in coastal regions of many countries over the world. Peninsular
Malaysia also challenged the same problem where it lost 18700 ha of coastal
lowlands from 1980 to1990.This activity caused the oxidation of pyrite which
produces high concentrations of ferrous ions, and sulfuric acid, in turn attacks
clay minerals and produces high concentrations of monomeric aluminum (Al)
and other acid-soluble metals. Subsequent leaching of these toxic products
into adjacent water bodies is rapidly increasing the stress on ecosystems.
Therefore, the research was aimed to monitor heavy metal runoff from acid
sulfate soil at shrimp aquaculture areas through phytotechnology approach.
The study was conducted at fourteen different sites in Selangor which
contains large amount of acid sulfate soil. The result showed that
Pistiastratiotes was substantially the best phytoindicator for Al, iron (Fe) and
manganese (Mn) toxicity followed by Lemna.minor, Nymphaeastellata, and
Urticulataaurea. On the other hand,N.stellatawas observed to be best
phytoindicatorfor nickel (Ni), whereas for arsenic (As) was
Ludwigiapalustris. Among these six species, the most potential
biomonitoring agent to indicate acid-soluble metals are P.stratiotesand
N.stellataas they are presence in low D.O level, high pH, high concentration
of ammonium and tolerance to Al, Fe, Mn, and Ni.
Keywords: Acid Sulfate Soil, Phytotechnology, Heavy Metals, Aquatic

Plant Species, Aquaculture
143
MODULATORY EFFECTS OF CARICA PAPAYA

(LINN.) AND DIALLYL DISULPHIDE ON
ELECTRON BEAM RADIATION INDUCED
TISSUE DAMAGES IN SWISS ALBINO MICE
1
Suchetha Kumari and2Yogish Somayaji.
Dept. of Biochemistry, K S Hegde Medical Academy, 2Dept. of
1
Biochemistry, Center for Science Education and Research, Nitte University.

Correspondence: 1Sucheetha49@gmail.com
ABSTRACT
The effects of Carica papaya (Linn.) and Diallyl Disulphide were studied in
Swiss Albino mice. Male Swiss albino mice were fed orally with 250 mg/kg,
500 mg/kg and 1000 mg/kg body weight of Carica papaya (Linn.) leaf extract
and 13 mg/kg, 26 mg/kg and 52 mg/kg body weight of Diallyl Disulphide for
15 days. They were irradiated with a whole body dose of 6 Gy Electron Beam
radiation. The mice were dissected for liver, kidney, bone marrow, spleen and
brain. The hematological studies were done using blood cell count in an
automated cell counter. The biochemical estimations like urea, creatinine,
SGOT, SGPT, Total Protein, Albumin, Bilirubin were done using the serum
and homogenates of tissues. The Total Antioxidant Capacity, the antioxidant
enzymes like SOD, GPx, GST and catalase were estimated. The Interleukin-
6 levels were estimated in serum to assess immune modulation. The results
show a decrease in the hematological parameters in radiated animals. The
Carica papaya (Linn.) and Diallyl Disulphide treated groups have shown
protective effects in electron beam radiation induced hematological and
biochemical alterations in Swiss Albino mice.
Keywords: Carica Papaya (Linn.), Diallyl Disulphide, Interleukin-6,

Electron Beam Radiation.
144
EVALUATION OF IMMUNOMODULATION
WITH RESPONSE TO THE SYNERGISTIC
EFFECTS OF 2DEOXY-D-GLUCOSE AND
ALLIUM SATIVUM EXTRACTS ON NORMAL
AND TUMOR CELLS AGAINST ELECTRON
BEAM IRRADIATION
1
Sukanya Shetty, 1Suchetha Kumari, 2Shama Rao, 2Yogish Somayaji,
and 3Madhu.
1Department of Biochemistry, K.S.Hegde Medical Academy, 2Department
of Allied Health Sciences, Nitte University, Deralakatte, Mangalore, India,

3Post graduate Department of Biochemistry, St. Aloysius College,
Mangalore, India.
Correspondence: shettysukan@rediffmail.com
ABSTRACT
In all the stages of tumor development from tumorogenesis till metastasis many
of the cytokines play an important role with in the tumor micro environment.
However the mechanisms by which they modulate the cancer suppression or
propagation are incompletely understood. IL-4 was proved to induce cathepsin
protease activity in tumor associated macrophages to promote cancer growth and
invasion. Tumor necrosis factor is a pro inflammatory cytokine whose role is
known to be chronic inflammatory diseases. Its anticancer effect is multifactorial
as TNF can cause vascular necrosis, direct apoptotic effects on cells and also free
radical induced cell death. More recently TNF-alpha has been found to have
precancerous effects in mouse skin model TNF induced carcinogenesis. In the
present work, we studied the modulatory effect of TNF-alpha and IL-6 expression
with response to the synergistic effects of 2deoxy D Glucose and Allium sativum
extracts on normal and tumor cells against electron beam irradiation. Human
PBMCs were cultured inRPMI-1640 medium supplemented with 20% FBS and
phytohaemagglutinin and HeLa cell line was maintained in high glucose DMEM
medium supplemented with 10% FBS. Cultures were pre-treated with different
concentrations of Allium sativum and 2-deoxy glucose individually and in
combination 1hour before to radiation and then exposed to EBR which is
considered as pre-treated group, another set was exposed to radiation and after
30min treated with same concentrations of Allium sativum and 2-deoxy glucose.
After 24 hour using media TNF-alpha and IL-6 expression was studied using
sandwich ELISA method. The TNF-alpha expression was decreased in irradiated
group in both lymphocytes and HeLa cells. The expression of TNF-alpha
increased in HeLa cells post treated with 1mM and 5mM 2DG. In lymphocytes
treated with 1mM 2DG shown increased TNF-alpha expression. But expression
of TL-6 was more in radiation control than normal untreated control. Expression
of IL-6 was reached 1076.9 in lymphocytes treated with 1mM 2DG prior to
radiation. In Allium sativum treated group also it was more than control group but
none significantly less than radiation control group. In HeLa cells IL-6 expression
was more in control group, after exposing to 4Gy radiation IL-6 expression was
reduced. HeLa cells treated with 5mM 2DG showed highest expression of IL-6.
Keywords: Immunomodulation, Tumorogenesis, Anticancer
145
QUALITY OF CARE FOR PATIENTS WITH

DIABETES MELLITUS OF SUB-DISTRICT
HEALTH PROMOTING HOSPITAL IN NORTH
EAST, THAILAND.
1
Rati Boonmak and 2Prachack Buaphan
1Sriboonruang Hospital, Nongbualumphu, Thailand, 2Department of Public
Health Administration, Faculty of Public Health, Khon Kaen University,
Thailand
Correspondence: Doctoral_2552@hotmail.com
ABSTRACT
This cross-sectional descriptive research aimed to study factors that affect the
quality of care for patients with diabetes mellitus at sub-district health
promoting hospitals (SDHPHs( in Northeast, Thailand. Research instruments
were a self-administered questionnaire and a focus group discussion
guideline. The Cronbach’s alpha reliability coefficient of the questionnaire
was 0.97. After the ethical review was approved, the data collection took
place among October – December, 2012. Out of 1,252 questionnaires
distributed to health personnel in 383 SDHPHs, four province areas in
Northeast, Thailand. The 1,105 questionnaires were valid for data analysis
(response rate was 88.11 %). After finding some significant affecting factors,
the qualitative data was collected from 15 key informants. Descriptive
statistics, Pearson’s correlation, and stepwise multiple linear regression were
performed for quantitative data analysis, findings from the focus group
discussion were evaluated by content analysis method. The finding revealed
that the level score of success factors, motivation and quality of care were
high (3.80+0.544, 3.60+0.44and 3.84+0.63respectively).The level score of
organizational support was moderate (3.48+0.53). There was moderate
positive relationship between success factors and quality of care (r = 0.674,
p-value < 0.001) .Likewise there was moderate positive relationship between
motivation and quality of care (r = 0.667, p-value< 0.001).
There was high positive relationship between organizational support and
quality of care (r = 0.884, p-value < 0.001).Six factors were significant
predictors towards the quality of care for patients with diabetes mellitus;
management support , time management, information technology , materials
support, health service image and supervision technic (r 2 = 81.10,p-value <
0.001).The finding from focus group discussion suggested that for
decreasing health condition and development the quality of care for diabetics
or another target groups should improve community participation, empower
community leaders for health problems solving and support patient with
diabetes for self- management care.
Keyword: Quality of Care, Diabetes Mellitus, Primary Care Service
146
LACTIC ACID PRODUCTION FROM SWEET

POTATOBY LACTOBACILLUS CASEI TISTR 453
1
Amnuai Adthalungrong, 2Chaowaree Adthalungrong, 3Angthika
Sirithanachareon and 3Achala Prachansit
1Horticulture Research Institute, Department of Agriculture, Chatuchak,
Bangkok, Thailand. 2,3Department of Microbiology, Faculty of Science,

Silpakorn University, Nakhon Pathom, Thailand
Correspondence: 2rchaowaree@yahoo.com
ABSTRACT
Sweet potato (SP) is the world’s seventh most important food crop.
Cultivation period of SP usually is as short as 3-4 months. In addition, SP
contains high carbohydrate in tubers which can be hydrolyzed into glucose
and supplied as a substrate for the production of lactic acid and other
products. In current research, starch hydrolysate from SP was employed as a
substrate for lactic acid production by Lactobacillus casei TISTR 453 and
optimal conditions were investigated. Incubation temperature and medium
compositions were studied with modified MRS medium. The results revealed
that 37ºC was optimal. For an optimization of medium components including
concentrations of reducing sugars, CaCO 3, winery yeast disposal and
MnSO4.H2O, response surface methodology (RSM) was employed using
central composite design (CCD). From the results, a highest lactic acid was
predicted at 104.12 g/L, which corresponded to 88.99 % conversion, when
reducing sugars, CaCO3, winery yeast disposal and MnSO4.H2O were applied
at 117.00, 56.00, 16.00 and 0.064 g/L, respectively, when 72 h fermentation
was carried out.
Keywords: Lactic acid, Lactobacillus casei, Sweet potato, Starch hydrolysis.
147
FOOD SANITATION PERFORMANCE OF

PUBLIC HEALTH OFFICERS IN LOCAL
GOVERNMENT CHAIYAPHUM PROVINCE.
1
Suwaree Mattapol and 2Pontip Kompor.
Khon Kaaen University.
Correspondence: 1suwareeprom@hotmail.co.th
ABSTRACT
This cross sectional descriptive research. The objective was to study food
sanitation and organizational support that affect food sanitation performance
of public health officers in local government chaiyaphum province.
Population were performance for food sanitation performance of public
health officers in local government chaiyaphum province of 143 and by using
98 subjects (n = 98(, randomly selected by simple random sampling. The data
were collected by the developed questionnaire and which was verified by 3
experts. Its validity was tested and gained coefficient cronbach's alpha 0.98.
The data were also collected by in–depth interview of 10 subjects. The data
collection was carried out from 12 January - 10 February, 2014. The data
were analyzed by descriptive statistics were percentage, mean, standard
deviation, median, minimum and maximum. Inferential Statistics were
Pearson's product moment correlation coefficient and Stepwise multiple
regression analysis.
The finding from this research that factors influenced the food sanitation
performance of public health officers in local government Chaiyaphum
province were personal organization support, management controlling (p-
value < 0.001) and organization support , management planning (p-value
=0.003) these 2 factors could together predict the performance of food
sanitation performance of public health officers in local government
Chaiyaphum province as 70.1 percentage. The most finding problem and
obstacle was 46.9 percent of personal organizational support.
Keywords: Food Sanitation, Organizational Support, Public Health Officers
148
PREVENTION AND CONTROL THE

INFECTIOUS DISEASE OF PUBLIC HEALTH
OFFICERS IN LOCAL ADMINISTRATIVE
ORGANIZATION, NONGBUALAMPHU
PROVINCE.
1
Nakorn Rachsanmuang and 2Prachak Bouphan
Khon Kaen University.
ABSTRACT
This study cross sectional descriptive research. The purpose were to study
Prevention and Control the Infectious disease of Public Health Officers in
Local Administrative Organization, Nongbualamphu Province. The
populations was 68 personnel and sample size are 56 personnel who are
responsible for the prevention and control the infectious disease of public
health officers in local administrative organization through simple random
sampling approach. This study is collecting both quantitative and qualitative
data. For qualitative data, an in-depth interview guideline will be developed
and used to collect the data from 12 people’s key informants who can provide
intensive information on the topics. For quantitative data use questionnaires
and Content validity is reviewed by three experts. Reliability is tested in a
pilot study of 30 similar samples in Udonthani province and Alpha
Coefficient 0.97.Duration of data collection Feb 1st, 2014 - Feb 28th, 2014.
Descriptive statistic to acquire frequency, percentage mean, Standard
Deviation Median ,Minimum ,Maximum to describe characteristic and
Inferential Statistic use Pearson’s Product Moment Correlation Coefficient ,
Stepwise Multiple Regression Analysis.
The finding from this research are the organization support was at middle
level ( = 3.26, S.D. = 0.61)the motivation affecting the prevention and
control the infectious disease at middle level ( =3.46, S.D. = 0.529) Factor
that effecting to the prevention and control the infectious disease of public
health officers in local administrative organization Nongbualamphu province
were man supporting (p-value=0.015), Responsibility (p-value<0.001),
Technology supporting (p-value=0.41)that 3 variables can predict the about
63.33 percentage..
Keywords: Prevention and Control the Infectious Disease
149
THE PARTICIPATION IN HEALTH

PROMOTION OF HEALTH PERSONNEL IN
COMMUNITY HOSPITALS IN ROI ET
PROVINCE, THAILAND
1
Rungnapaporn Prachanai1 and 2Prachak Bouphan2
1
Thawatburi Community Hospital, Roi-Et Province, Thailand, 2Department
of Public Health Administration, Faculty of Public Health, KhonKaen
University, Thailand
Correspondence: Jesa.2009@hotmail.com
ABSTRACT
The objective of this cross-sectional descriptive research was to study the
participation in health promotion and identify motivation and organizational
support that affect the participation in health promotion of health personnel
in community hospitals in Roi Et province, Thailand. A self-
administered questionnaire was used to collect data from 100health
personnel. The questionnaire was examined for content validity by
three experts and gained 0.98 of Cronbach’s alpha coefficient. The
data collection was done from January 15 to February 15, 2014.
Descriptive statistics, Pearson Product Moment Correlation
Coefficient and Stepwise Multiple Regression were used to analyze
the data. The findings revealed that motivation had positively high
relationship with the participation in health promotion of health
personnel in community hospitals in Roi Et province with a level of
statistical significant (r = 0.805, p-value < 0.001). Organizational
supports had positively moderate relationship with the participation
in health promotion with a level of statistical significant (r = 0.577,
p-value < 0.001). There were five factors chosen into the predict
model at statistically significant level of 0.05. There were personal
life (p-value = 0.045), management (p-value = 0.020), recognition (p-
value = 0.012), advancement (p-value = 0.002) and interpersonal
relationship (p-value = 0.004). Together, these five factors could
predict the participation in health promotion of health personnel in
community hospitals in Roi Et province at 65.4percent. About 77.7
percent of problems suggested in this study related to motivation of
the personnel
Keywords: Motivation, Organizational Support, Participation in Health

Promotion.
150
FACTORS AFFECTING THE RESEARCH FOR

SOLVING HEALTH PROBLEM OF HEALTH
PERSONNEL AT HEALTH PROMOTING
HOSPITAL IN NAKHON PHANOM PROVINCE.
1
Rungrawee Srichan and 2Prachak Bouphan
1Research Scholar, 1,2Public Health Administration, Graduate School, Khon
Kaen University.
Correspondence: 1rungrawee.s@kkumail.com
ABSTRACT
This study is cross-sectional descriptive study. It aims to assess the factors
affecting research development of health related problem by health personnel
at health promoting hospitals in Nakhon Phanom province. The study
population were public health officers and register nurses at health promoting
hospitals in Nakhon Phanom province. Data were collected using
questionnaire and in-dept interview. The questionnaire was developed and
verified content validity by 3 expert. The reliability was assessed using
Cronbach’s Alpha Coefficient of 0.92. The validated questionnaire was use
in 170 respondents. The in-dept interviews was conducted in 12 persons. Data
was collected between 18st February 2014 until 18st march 2014. Data were
analyzed by computer program. Data distribution by percentage average
percentile standard deviation Pearson correlation coefficient and stepwise
The results showed that the motivation was moderate average value 3.24
(S.D. = 0.51). Motivators factors was moderate average value 3.05 (S.D. =
0.45). Hygiene factors was moderate average value 3.44 (S.D. = 0.65).
Organization support was also moderate average value 3.24 (S.D. = 0.75).
From correlation analysis, the study showed that motivation are positively
high correlated with research to solve health problems by health personnel at
health promoting hospitals in Nakhon Phanom province. (r = 0.711, p-value
< 0.001). Organization support are positively moderately correlated with
research to solve health problems by health personnel at health promoting
hospitals in Nakhon Phanom province (r = 0.546, p-value < 0.001). And the
organization support in man motivators factor in recognition, responsibility
and hygiene factor in policy and administration could jointly predict the
research to solving health problems of health personnel at health promoting
hospitals in Nakhon Phanom province for 57.3 %
Keywords: Solving Health Problem, Health Personnel.
151
CONSUMERS PROTECTION PERFORMANCE

OF HEALTH PERSONNEL IN SUB-DISTRICT
HEALTH PROMOTING HOSPITALS, KHON
KAEN PROVINCE.
1
SumaleeLarangsitand 2Prachak Bouphan
1Research Student, 1,2Public Health Administration, Graduate School, Khon
Kaen University.
Correspondence: sumalee_sit@yahoo.com
ABSTRACT
This is a cross-sectional descriptive research. The objective was to study
consumer’s protection performance of health personnel in sub-district health
promoting hospitals Khon Kaen province. Motivation and organizational
supports that effect consumers protection performance of health personnel in
sub-district health promoting hospitals Khon Kaen province of 162 and by
using 248 subjects (n=162), randomly selected by systematic sampling and
were additionally collected by group discussion of 12 subjects. To data were
collected by the developed questionnaire and which was verified by three
experts. Its validity was tested and gained coefficient cronbach’s alpha=0.97.
Data collection was carried out from January 15, 2014 to February 13,
2014.The collected data were then analyzed by statistical value, percentage,
mean, standard deviation, median, minimum, maximum and Inferential
Statistics were Pearson product moment correlation coefficient and Stepwise
The finding revealed that the motivation had high level X =3.67 (S.D.=0.45(,
and organizational supports had high level X =3.54 (S.D.=0.59(and
consumers protection performance had high level X =3.74 (S.D.=0.54(. The
motivation and organizational supports had moderately positive influence on
the consumers protection performance of health personnel in sub-district
health promoting hospitals Khon Kaen province relation at statistical
significance of (r=0.675, p-value <0.001,r=0.638,p-value<0.001)and the
factors influenced the performance of consumers protection performance of
health personnel in sub-district health promoting hospitals Khon Kaen
province were Material (p-value<0.001(, Achievement(p-value=0.020(, Man
(p-value<0.001(, Recognition (p-value=0.002(, Salary(p-value<0.001(, and
Advancement(p-value=0.018). These six factors could together predict the
performance of consumer’s protection performance of health personnel in
sub-district health promoting hospitals Khon Kaen province at a level of 62.5
%. Problem and obstacles arising from the study were practices, consumer
protection, and personnel developmentas 71.1%.
Keywords: Consumers Protection Performance, Health Promoting Hospitals
152
PALM OIL MILL BIOMASS MINIMIZATION

THROUGH BIOCONVERSION TO
FERMENTABLE SUGAR FOR RENEWABLE
ENERGY RESOURCES
Khanom Simarani
University of Malaya, Kuala Lumpur
Correspondence: hanom_ss@um,edu.my
ABSTRACT
This paper addresses the bioconversion of empty fruit bunch, mesocarp fiber
and decanter cake to fermentable sugar as a potential feedstock for renewable
energy resources. The untreated raw materials which had not undergone any
prior chemical pre-treatment were used in developing the fastest applicable
bioconversion process and minimizing of solid by product generated from the
palm oil mill operation. The Novozyme cellulase was used as catalyst in the
hydrolysis reaction. The rate of enzymatic digestibility of all samples
increased rapidly during the first 8 h of the saccharification, reaching its
maximum rate at 12 h. The results showed that the hydrolysis and
depolymerisation of the lignocellulosic components of the biomass could
beneficial to renewable energy. Decanter cake gave the highest fermentable
sugar concentration of 65% (g glucose/g biomass) compared to other
biomass; empty fruit bunch 49.7% and mesocarp fibre 41.8%. Therefore,
utilization of these biomass could reduce the factories’ waste disposal costs
and reduce impacts to the receiving environment simultaneously.
Keywords: Biconversion, Fermentable Sugar, Waste Minimization,

Decanter Cake, Mesocarp Fiber.
153
AQUATIC PLANTS AS PHYTOINDICATOR FOR

HEAVY METALS CONTAMINANT IN
POLLUTED FRESHWATER BODIES
Rashidi Othman, 1Nurul Azlen Bt Hanifah amd Ruhul ‘Izzati
Shaharuddin¹
Correspondence: 1nurul.azlen@gmail.com
ABSTRACT
Over the past decade, ecologists have tried to determine how changes in
species composition and diversity affect ecosystem structure and function.
Until recently, the majorities of these studies have been conducted in
terrestrial ecosystems and have not taken into account environmental
variability. Nowadays, humans tend to neglect water as part of main sources
in our daily life. As time goes by, with few exceptions, water has always been
a natural resource that people take for granted. The idea of this research is to
understand how aquatic plants can be used to detect and act as an indicator
for polluted freshwater bodies. In this study, sixteen water samples were
collected from four different places (Selangor, Perak, Pahang and Kelantan)
where six different aquatic plant species were abundance and dominant. All
the water samples were analyzed for six types of heavy metals which are iron
(Fe), lead (Pb), copper (Cu), zinc (Zn), and nickel (Ni) and manganese (Mn).
All six different aquatic plant species which are Eichhornia crassipes,
Hydrilla verticillata, Cabomba fuscata, Salvinia natans, Nelumbo nucifera
and Pistia stratiotes exhibiting highly significant differences between aquatic
plant species widespread, locations and the heavy metals content. This clearly
demonstrates that freshwater environment with abundance of invasive
macrophyte species can have an important influence and indication on the
accumulation of heavy metals content. The importance of the interaction
components emphasises that the changes in heavy metals composition are
complex and the responses are not consistent across all aquatic plant species.
Examination of the summarised data revealed that, of the 6 macrophyte
species analysed at all different locations, all exhibits as potential ecological
indicator for unhealthy aquatic ecosystems or as phytoindicator for heavy
metal contaminants either at low or high level contamination.
Keywords: Aquatic Plants, Phytoindicator, Heavy Metals, Freshwater

Bodies.
154
URBAN WATERSHED EUTROPHICATION

STATE MONITORING USING AQUATIC PLANT-
BASED TECHNOLOGY
1
Rashidi Othman, Nurul Azlen Bt Hanifah, Wan Naimatul Asiah Wan
Muhamad
Correspondence: nurul.azlen@gmail.com
ABSTRACT
Eutrophication is always associated with excess nutrients of nitrogen and
phosphorus. Excess nutrients can trigger undesirable eutrophication,
resulting in unhealthy algal blooms, spreading of certain aquatic
macrophytes, depletion of oxygen and loss of key species, resulting in
widespread degradation of many freshwater ecosystems. Runoff from
agricultural fields, field lots, urban lawns, untreated, or partially-treated,
domestic sewage and golf courses are among the main sources of these
nutrients. Eutrophication of inland waters is currently one of the most
prevalent environmental problems in lakes all over the world including
Malaysia. This study was carried out to determine the levels of Nitrate (NO3),
Nitrite (NO2) and Phosphorus (PO4). All species (Lemna minor, Hydrilla
verticillata, Typha latifolia, Nymphaea lotus, Ipomomea aquatica, Eichhornia
crassipes, Spirodella polyrhiza, Neptunia oleracea, Salvinia natans and Pistia
stratiotes) were detected with high level of phosphate at level III which is
polluted at all localities (Selangor, Pahang and Kelantan). Meanwhile, nitrate
concentration at all localities is found to be under Class I which is natural
water level. In conclusion, the most reliable phytoindicator for overall
experiment were L.minor, E.crassipes and S.polyrhiza. It is proven that every
floater aquatic plant species that has been tested was confirmed as potential
phytoindicator to detect eutrophication in unhealthy aquatic ecosystem. This
clearly demonstrates that freshwater environment with abundance of invasive
macrophyte species can have an important influence and indication on the
accumulation of nutrients content.
Keywords: Phytotechnology, Eutrophication, Phytoindicator, Aquatic Plant.
155
THE EFFECTS OF SENAMAN MELAYU TUA ON

FLEXIBILITY, BALANCE AND
CARDIOVASCULAR ENDURANCE IN YOUNG
ADULTS
Razali Mohamed Salleh, Norazhan Che Lan, Nagoor Meera Abdullah
Universiti Teknologi Mara – Shah Alam
Correspondence: 1razalims@salam.uitm.edu.my
ABSTRACT
Senaman Melayu Tua (SMT) is an ancient exercise adapted from Malay
traditional martial art involving basic repertoires such as standing, sitting,
lying and special choreographic moves and breathing techniques. To date
there is no scientific evidence to support health benefit of SMT. Study was
conducted to determine the effects of SMT on flexibility, balance and
endurance in selected 38 young adult volunteers. Based on physical activity
level, participants were divided into three active groups and one non-active
group. One active group and non-active group were assigned to perform SMT
twice a week for 8 consecutive weeks whereas another two active groups
performed dynamic exercise in place of SMT and free routine activities,
respectively. Sit and reach test, standing stork test and beep test were used to
measure flexibility, balance and cardiovascular endurance, respectively,
before, during and after exercise intervention. Results show SMT
significantly improved flexibility and balance in both active (P = 0.00; P =
0.02, respectively) and non-active (P = 0.00; P = 0.00, respectively) young
adults after 8 weeks of exercise. However, cardiovascular endurance was not
affected by SMT in all groups. This study provides some insights regarding
benefits of SMT as another potential recreational exercise for masses.
Keywords: SMT, flexibility, balance, endurance.
156
DIFFERENCES IN FITNESS LEVEL BETWEEN

URBAN AND SUB-URBAN HIGH SCHOOL
STUDENT
1
Borhan Bin Yusof, Mohamad Sadek Mustaffa Khairulzaman Hamin
and Rosnizar Binti Yahaya
Universiti Teknologi Mara, Shah Alam, Malaysia
Correspondence: 1borhanyusof@yahoo.com
ABSTRACT
Physical activity is any bodily movement produced by skeletal muscles that
result in an expenditure of energy. Based on the statistic that has been made
by U.S. Physical Activity Statistics Database shows that 50% of American
adults do not get enough physical activity to provide health benefits. Focus
on the differences in fitness levels between urban and sub-urban high school
student. It determines either two difference area of urban or sub-urban high
school student having good performance in physical activity and levels of
their fitness. SEGAK test is used to measure fitness level of high school
student. Objective of this study are measure and records fitness levels in term
of intensity, make analysis and discussed the physical fitness level from the
result to make the comparison of fitness level between high school students
in two different areas of urban and sub-urban high school student.
Keywords: Physical Activity, Skeletal Muscles, Fitness Levels
157
TRACK D: ENGINEERING
158
THE FABRICATION OF P3HT: VOPCPHO

COMPOSITE NANORODS ARRAYS VIA
TEMPLATE˗ASSISTED METHOD
1
Azzuliani Supangat, 2Anas Kamarundzaman, 2Nor Asmaliza Bakar,
2
Khaulah Sulaiman and2Hadi Zulfiqar
1,2Low Dimensional Materials Research Centre, Faculty of Science,
University of Malaya, Kuala Lumpur, Malaysia. 2Newcastle Innovation

Ltd., The University of Newcastle, Callaghan, NSW, Australia.
Correspondence: 1azzuliani@um.edu.my
ABSTRACT
The studies on the fabrication of polymer and dye material composites are
essential for the facile production of electronic devices. Conjugated polymer
and dye material composites have attracted much research interest due to their
potential for low cost electronic devices such as sensors, solar cells and
capacitors. The dielectric, mechanical, structural, optical and electrical
properties of nanocomposites has been widely reported for their exceptional
features. Typically, the fabrication of nanocomposites is performed via a
blending/mixing solution method which will only produce the composite thin
films instead of novel composite nanostructured. The approach to the highly
facile fabrication of novel composite nanostructured can be realised via the
integration of templating method. Polymer of poly
(3˗hexylthiophene˗2,5˗diyl) (P3HT) and dye material of vanadyl
2,9,16,23˗tetraphenoxy˗29H,31H˗phthalocyanine (VOPcPhO) composite
thin films have been reportedto have an enhancement on its optical properties.
In conjunction with this finding, a novel composite nanostructured composed
of P3HT and VOPcPhO would potentially stimulate a great deal of interest
in producing the remarkable electronic devices.
In this study, we report the fabrication of novel polymer/dye composite
nanorods with enhanced morphological, structural and optical properties. The
fabrication of P3HT:VOPcPhO composite nanorods is fully assisted by a
porous alumina template. Based on the studies, the comparison of
morphological, structural and optical properties between P3HT:VOPcPhO
composite nanorods and P3HT:VOPcPhO composite thin films are discussed
in details.
Keywords: Nanocomposite; polymeric materials; template-assisted method
159
SURFACE CHARACTERISTICS IN ELECTRICAL

DISCHARGE MACHINING OF AISI D2
HARDENED STEEL EMPLOYING POWDER
MIXED
1
Mohd Amri Lajis and 2Muhammad Ridzuan Idris
Universiti Tun Hussien Onn Malaysia (UTHM) - Johor, Malaysia
Correspondence: 1amri@uthm.edu.my
ABSTRACT
This paper presents the effect of chromium powder mixed into the dielectric
fluid of EDM on surface characteristics machining of AISI D2 hardened steel
(58~61 HRC). Peak current (20, 32, 40A), pulse-on time (50, 75, 100µs) and
chromium powder concentration (0, 2, 4 g/∫) were varied parameters in this
study. Recast layer (RL) as quantitative and microcrack as qualitative
responses were measured as a machining performance characteristics.
Powder metallurgy electrode (35%Cu and 65%W) were used in this
experiment. The new circulation system with magnetic filter and dispenser
was designed to replace the EDM conventional filter. It was found that the
addition of chromium powder in dielectric fluid had improved the machining
surface characteristics with an optimum powder concentration of 2g/∫. Hence,
the use of optimum quantity of powder in dielectric has decreased the recast
layer thickness and microcrack density. Higher peak current and longer pulse-
on time caused the worse surface finish and also increases recast layer and
surface crack density too.
Keywords: High Performance of Electrical discharge machining, Powder

mixed, Recast layer, Microcrack
160
EXTRACTION OF BETA CAROTENE FROM

PALM MESOCARP VIA GREEN SUB-CRITICAL
CARBON DIOXIDE
1
Mohd Azizi Che Yunus, 2Muhammad Syafiq Hazwan Ruslan, 3Jefry
Bin Jamal, 4Wan Aminullah Wan Abdul Aziz and 5Zuhaili Binti Idham
Centre of Lipid Engineering and Applied Research (CLEAR), Faculty of
Chemical Engineering, University Teknologi Malaysia
Correspondence: azizi@cheme.utm.my
ABSTRACT
Experiments involving subcritical carbon dioxide extraction of palm oil from
treated palm mesocarp to determine palm oil yield and concentration of beta-
carotene. As comparison, the conventional method of Soxhlet Extraction
with six different of solvent was used. The overall oil yield was measured
as weight of oil per weight of sample, while anti-oxidant activity was
determined using 2,2-diphenyl-1-picryihydrazyl radical scavenging
method. The sub-critical extraction was conducted at a constant temperature
of 30˚C and four different pressures at 10 MPa, 15 MPa, 20 MPa and 25 MPa.
The sub-critical extraction produced high concentration of beta-carotene than
soxhlet extraction, even though the oil yield was lower. Furthermore, the anti-
oxidant analysis showed a similar trend as the concentration of beta carotene.
The best condition of sub-critical extraction was obtained at 25 MPa and
30˚C.
Keywords: Supercritical Fluid Extraction, Oil Yield, Antioxidant Activity,

Beta-Carotene, Palm Mesocarp
161
NUMERICAL SIMULATION OF SHORELINE

CHANGES INDUCED BY BREAKING WAVE: A
PARAMETRIC STUDY
Mohammad Fadhli Ahmad, Subiyanto and Mustafa Bin Mamat
University Malaysia Terengganu
Correspondence: 1fadhli@umt.edu.my
ABSTRACT
In this study, we present the shoreline evolution to response the wave height
breaking at different value and case. The simulation of shoreline evolution
conducts at three cases of shoreline configuration. The result shows that wave
height breaking decreases the root means square percentage error increase
when wave height breaking decreased for cases shoreline with straight
impermeable groin and finite rectangular beach fill. While shoreline with
pattern rectangular cut in beach the root means square percentage error
fluctuate in small scale.
Keyword: Finite Rectangular Beach Fill, Rectangular Cut In Beach,

Shoreline Evolution, Straight Impermeable Groin, Wave Height Breaking.
162
UPDATING THE DEVELOPMENT OF REAL-

TIME MONITORING SYSTEM FOR
PERCEPTIBLE WATER VAPOR
1
Wayan Suparta, 2Kemal Maulana Alhasa and 3Mandeep Singh Jit
Singh
Space Science Centre (ANGKASA), Institute of Climate Change, Universiti
Kebangsaan Malaysia43600 Bangi, Selangor Darul Ehsan, Malaysia
Correspondence: 1wayan@ukm.my
ABSTRACT
This paper updating the real-time of monitoring precipitable water vapor
(PWV) system developed in the Universiti Kebangsaan Malaysia (UKM).
The previous PWV system was developed under the LabVIEW platform and
as of now is updated by adding the monitoring of zenith total delay (ZTD)
with a storage management. The ZTD parameter is estimated by using the
adaptive neuro fuzzy inference system (ANFIS) model that was generated by
MatlabTM. Toestimate the ZTD value, the model input was taken from the
real-time data measured by meteorological sensors (pressure, temperature
and relative humidity) that was included in this system. The storage
management system has been updated using a database management which
capable to store the results of the monitoring data. A database is constructed
using a MySQL that is open source database and integrated with the powerful
of LabVIEW system. This system has been successfully implemented in our
laboratory and proved easier to operate and provide a faster response under a
windows platform. Furthermore, the real-time monitoring system data will be
published in a website, and its development is being carried out. The data
generated from this system will make easier to users around the world and
provide benefits to forecasters and modelers to improve the accuracy of
weather forecasts and predictions.
Keywords: Monitoring System, ZTD, ANFIS, LabVIEW, Database.
163
PLASMA DIAGNOSTIC: OPTICAL EMISSION

STUDIES OF SICN IN RF AND DC MAGNETRON
SPUTTERING SYSTEM.
1
Zarina Aspanut, Ilyani Putri Jamal and Saadah Abd Rahman
Low Dimensional Material Research Center, University Malaya 60603
Kuala Lumpur, Malaysia
Correspondence: 1zarinaaspanut@um.edu.my
ABSTRACT
Spectroscopic analysis of optical emission during fabrication of thin film by
using RF and DC magnetron sputtering has been used for better
understanding of the mechanisms involved in the systems. In this work,
optical emission studies the molecules in plasma obtained by He – Ne laser
ablation of silicon carbon nitride (SiCN) thin film in mixed Ar/N2
atmosphere are reported for wavelengths between 200 – 1100 nm. Optical
emission spectroscopy of Ar/N2 glow discharge reveals the presence of Si,
C, N, Ar and O during plasma deposition of SiCN thin films. The
characteristics of the emission intensity of these species have been
investigated as functions of N2 flow rate, pressure, sputtering power and
electric source. The analysis suggested that an optimal N2 flow rate, pressure
and sputtering power was observed at 12 sccm, 1 Pa and 360 W respectively.
These data would improve the nitrogen element dissociation in the plasma
and yields higher sputtering rate for silicon and carbon was observed.
Furthermore, analysis of emission features has also been used to detect
impurities in the plasma that importantly affect film properties.
Keywords: Spectroscopic Analysis, Plasma Diagnostic.
164
THE IMPACT OF THE NUMBER OF NODES,

SPEED OF NODES, SPEED OF NETWORK AND
THE NETWORK SPACE TO THE NUMBER OF
NODES KEEPS ALIVE
1
SuhazlanSuhaimi and 2KamaruddinMamat
1SultanIdris Educational University, TanjongMalim, 2UniversitiTeknologi
MARA, Shah Alam
Correspondence:1suhazlan@fskik.upsi.edu.my,2kamar@tmsk.uitm.edu.my
ABSTRACT
Mobile Ad Hoc Network (MANET) is a technology that operates on portable
devices such as IPAQ Personal Digital Assistants (PDA), Smartphones,
laptops and other mobile devices. Habitually, all these devices run on
batteries; therefore, the need of sufficient power poses a critical issue in the
operations of these devices in the network. This research was conducted to
compare and analyse the number of nodes keeps alive in the Mobile Ad Hoc
Network (MANET) in order to find out the best way to manage the mobile
devices. The NS2 simulation tool was used to conduct the experiment focused
on Optimize Link State Routing (OLSR) protocol. The scenario was created
based on four elements; the space of network, the different number of nodes
located in the network, the different speed of nodes and the different speed of
the network. The results from the experiment show that all the four elements
give a significant impact to the energy usage for mobile devices. Lastly, the
matrix solution table for high speed of nodes and high speed of networks is
proposed. This matrix solution table can be used as a guideline for the
decision maker or researcher to select the suitable elements that suite to their
scenario.
Keywords: OLSR, NS2, Nodes Keep Alive.
165
A HYBRID TECHNIQUE APPROACH FOR

CLUSTER DEVELOPMENT OF FACTS DEVICE
INSTALLATION
1
Siti Amely Jumaat and 2Ismail Musirin
1Universiti
Tun Hussein Onn Malaysia (UTHM), Malaysia. 2Universiti
Teknologi MARA, Shah Alam (UiTM) – Malaysia
Correspondence: 1sitiamely1979@gmail.com, 2ismailbm1@gmail.com
ABSTRACT
In current year, the demands for electrical energy have increased
continuously by year. The installation of new transmission line or develop a
new power plants can be solved these problems. However, there are some
constraints to develop the new system such as: costly, environment and
pollution control, and land acquirement. This paper presents a new hybrid
meta-heuristic technique approach for clustering identification of FACTS
device installation in the power system. The objective function for this
research is to minimize the transmission loss in the system with constraint to
improve the voltage profile and monitoring the cost of installation. The
proposal Evolutionary Particle Swarm Optimization technique has been
implemented to two test systems namely: IEEE 30 Bus RTS and IEEE 118
Bus RTS to realize the effectiveness of the proposed technique. Comparison
with respect to conventional PSO and Evolutionary Programming (EP) were
conducted with eventually resulted superiority in terms of loss minimization,
the voltage improvement and cost of installation.
Keywords: Transmission Loss, FACTS Device, Cluster, Static Var

Compensator, Cost of Installation
166
EFFECT OF LIQUID INJECTION PRESSURE,

SWIRL CHAMBER DIAMETER AND INTERNAL
FLOW CONDITIONS ON SPRAY ANGLE OF JET-
SWIRL INJECTOR FOR GAS TURBINE
COMBUSTOR
1
Z. A. Ghaffar, 2S. Kasolang, 1,2A. H. A. Hamid and 1C. S. Ow
1Facultyof Mechanical Engineering, Universiti Teknologi MARA (UiTM),
40450 Shah Alam, Selangor Darul Ehsan, Malaysia, 2Department of
Mechanical and Aerospace Engineering, Monash University, Melbourne
3800, Victoria, Australia
Correspondence: salmiahk@salam.uitm.edu.my
ABSTRACT
The injector is an important component in gas turbine combustors since its
primary function is to produce a spray with small droplets, which is essential
for better combustibility. Besides the droplet size, the spray angle is another
im-portant spray characteristic when evaluating an injector’s performance. A
larger spray angle increases the exposure of the droplets to the surrounding
air or gas, which improves the rates of heat and mass transfer. In this study,
the de-pendency of the spray angle of a new jet-swirl injector on the liquid
injection pressure, swirl chamber diameter, and internal flow conditions was
experimentally investigated. Experiments were carried out using the cold
flow test ap-proach, where water was used as the working fluid. Video
recordings of the resultant sprays were captured using high-speed video
camera and converted to image sequences. These images were analyzed with
image processing software. The analysis revealed that significant changes in
the spray angle due to an increase in the liquid injection pressure were only
observed for small swirl chamber diameters. The experimental data showed
that the spray angle is directly proportional with the Reynolds number. A
smaller swirl chamber diameter was observed to produce a larger spray angle.
Keywords: Gas Turbine Combustor, Jet-Swirl Injector, Spray Angle
167
APPLICATION OF PARTICLE SWARM

OPTIMIZATION TECHNIQUE FOR MULTI-
OBJECTIVE PROBLEMS IN POWER SYSTEM
NETWORK
1
Siti Amely Jumaat and 2Ismail Musirin
1Universiti
Tun Hussein Onn Malaysia (UTHM), Malaysia. 2Universiti
Teknologi MARA, Shah Alam (UiTM) – Malaysia
Correspondence: 1sitiamely1979@gmail.com, 2ismailbm1@gmail.com
ABSTRACT
The issues of optimal locations of flexible alternating current system
(FACTS) device in power systems has been researched and discussed widely
and several strategies were proposed. Bus most of those researchers have
taken into account only the method oriented towards technical criteria. This
paper presents a new technique to optimal location and sizing of FACTS
device in power system network using multi-objective optimization function
from both technical and economical point of view, in order to provide a better
security level. Stativ Var Compensator (SVC) is utilized to achieve these
objectives: transmission loss minimization and cost of installation reduction.
In this study, multi-objective particle swarm optimization (MOPSO) and
Multi-objective Evolutionary Programming (MOEP) approach are proposed
to minimize the transmission loss and minimize the cost of installation in the
system. Experiment results on the IEEE 30 Bus RTS show that the proposed
MOPSO approach can obtain better solution in loss and cost minimization
terms than MOEP technique.
Keywords: Transmission Loss, FACTS Device, Static Var Compensator,

Cost Of Installation, Particle Swarm Optimization.
168
COMBUSTION OF EMULSIFIED FUEL

DROPLET INSIDE THE RAPID COMPRESSION
MACHINE
1
Hyemin Kim, 1Seung Wook Baek and 2Daejun Chang2
1Division of Aerospace Engineering, Korea Advanced Institute of Science
and Technology, 2Division of Ocean System Engineering, Korea Advanced
Institute of Science and Technology, 373-1 Guseong-dong, Yuseong-gu,
Daejeon, Korea.
Correspondence: enok2695@kaist.ac.kr
ABSTRACT
Automobiles are considered as one of main causers of pollutant materials
despite of its usefulness. Water in oil (w/o) emulsified fuel is a part of pre-
processing technology that functions in combustion chamber. It is spotlighted
as a technics of engine operation by using low quality oil since the micro-
explosion increases evaporation and mixing process of liquid fuel.
Combustion characteristics of single water/n-decane emulsified droplets
inside a rapid compression machine (RCM) were investigated. RCM is
experimental set-up that is used to simulate a single compression stroke of an
internal combustion engine. It can be used to observe combustion phenomena
in homogeneous charge compression ignition environments. During the
compression stroke, both the temperature and pressure inside the reaction
chamber rise rapidly, and subsequently decrease after the piston reaches top
dead center. Micro-explosion phenomena owing to superheated water would
be observed. A single emulsion droplet was placed at the center of the
reaction chamber. The droplet was suspended from the tip of a 50-µm-
diameter thermocouple, and its transient bulk temperature was measured. The
evolution of the droplet was recorded using a high-speed charge-coupled
device array camera with a frame rate of 500 fps. Temperature of droplet
continually increased until ignition of droplet occurs, but micro-explosion did
not observed due to the relatively low droplet temperature. After ignition,
rapid rise of droplet temperature boosted the micro-explosion phenomena.
Temperature of droplet increased after ignition because of heat feedbacks
from flame, even though there was heat loss due to the water evaporation.
Keywords: Combustion, Emulsified Fuel, Micro-explosion
169
MODELLING AND SIMULATION OF A

HUMANOID ROBOT ARM
1
Jamaludin Jalani, Hairuddin Hamzah and Sumaiya Mashori
University Tun Hussein Onn Malaysia – Batu Pahat Johor
Correspondence: 1jamalj@uthm.edu.my
ABSTRACT
Imitating similar function of a human arm can be very challenging task for a
humanoid robot arm. A simple task such as pick and/or place requires the
understanding of mathematical modelling, forward kinematics and control
system. Hence, this paper presents a modelling and simulation of humanoid
robot arm which is based on a human arm anatomy. The model of the
humanoid robot arm is developed by using Simmechanics. The robot consists
of two arm manipulators, a palm and five fingers. All fingers, i.e. index,
middle, ring and small finger consist of three links and three joints except the
thumb finger. The thumb has four joints and four links. A previous study has
shown that a human hand can safely grasp any cylindrical and cube objects
of the same size within approximately one second. This is a very important
target to be achieved by a robot hand as the controller should be able to
perform as close as possible to human hand speed. In order to control the
grasping, a conventional PID control is proposed. The results show that the
PID controller is accurately performed less than 5% error better than human
grasping. Note that human grasping is limited to 10% error. In addition, the
robot hand is able to realize grasping within one second. The results also
show that the model of humanoid robot hand is successfully developed by
using Simmechanics. A development of forward kinematics is provided
based on Denavit-Hartenburg technique to show x, y and z position.
Keywords: Robot Arm, Robot Hand, Simmechanics, PID Controller.
170
171
172
173

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CONFERENCE

Global Illuminators Publishing

Global Illuminators, 18, Jalan Kenanga SD 9/7, Bandar Sri

All right reserved. No part of this publication maybe

Proceedings of the International Conference on “Global

13. DECISION MAKING, LEADERSHIP AND POWER IN

27. PERCEPTION OF TOURISM IMPACTS ON ISLAND

HOTEL INDUSTRY IN THE EAST COAST OF PENINSULAR

56. MUSLIM PERSONALITY EFFECTS ON WORKPLACE

72. GIVING FOOD CLOVER EDUCATION WITH ART ACTIVITIES

89. PERCEIVED PHYSICAL SELF-COMPETENCE AMONG YOUNG

106. APPLIED THEATRE FOR HEALTH TOPIC LEARNING ............ 112

120. STRUCTURAL PROPERTIES AND TOLERANCE FACTOR FOR

134. MODULATORY EFFECTS OF CARICA PAPAYA (LINN.) AND

148. THE FABRICATION OF P3HT: VOPCPHO COMPOSITE

Ghulam Rasul Awan, (Ph.D). Associate Professor, UCP

Ahmed Saddam, (Ph.D). Country Director (Iraq), Global

Shafiqur Rahman. Country Director, Global Illuminators,

Mohammad Hamad Khalef AlKhresheh, (Ph.D). Country

Noraini Abu Talib, (PhD). Senior Lecturer, Faculty of

Noor Zaman, (Ph.D). College of Computer Science and IT, King

Balachandar S. Sayapathi, (Ph.D). Centre for Occupational and

Yan Li, (Ph.D). Post-Doctoral Research Fellow, School of

Lau Wee Yeap, (Ph.D). Senior Lecturer, and Head of

Chee-Ming Chan, (Ph.D). Senior Lecturer, Civil and

Ravindran Ramasamy, (Ph.D). Professor, Graduate School of

MD. Saleh Ahmed, (PhD). Department of Mathematics &

Saon Banerjee, (PhD). Associate Professor and OIC, AICRP on

Ahmed Kaid Naji Allow, (PhD).Head of Dept. of Human

Christophe Schinckus, (PhD). School of Management, Ken

Raja Roslan Raja Abd. Rahman, (PhD). Associate Professor,

J. A. Arul Chellakumar, (PhD). Professor & Head of

Girish Karunakaran Nair, (PhD). Programme Leader,

Galla Venkata Rama Krishna Acharyulu, (Ph.D). Associate

Rex Balena, (PhD). Oceanographer and Education Specialist,

Venue: Pan Pacific Nirwana Bali Resort, Bali

M Yahya Arwiyah, SH (PhD).

Farooq Ahmed Jam

Khalid Usmani (PhD).

Hendrati Dwi Mulyaningsih

CONFERENCE PRESIDENT MESSAGE

M Yahya Arwiyah, SH (PhD).

Salam, Good Morning, Greetings.

Wishing you all the best to enjoy your stay in Bali

Yahya Arwiyah, SH, MH (PhD).

CONFERENCE CHAIR MESSAGE

FAROOQ AHMED JAM

The GTAR-2014 serves as a

awards and helping the participants in publishing their

FAROOQ AHMED JAM

Prof. Ir. Mochamad Ashari, M.Eng., Ph.D.

Mr Mochamad Ashari was born in

Prof. Zamri Mohamed is a legend

consulting team in a Public Works Department consulting

Welcome Reception & Registration

Opening Ceremony (09:00 am – 11:00 am)

09:00 am - 09:15 am Welcome Remarks - Felicia Chong (Head Of Organizing Committee)

Tea Break (10:45 am – 11:00 am)

DAY 01 Monday (2nd June 2014)

Lunch Break (01:00 pm – 2:00 pm)

DAY 01 Monday (2nd June 2014)

Session Chairs: Dr. Balachandar S. Sayapathi and Dr. Suresh Gholse

DAY 01 Monday (2nd June 2014)