A GENERAL MANAGEMENT REPORT

ON

TO STUDY THE CONSUMER BUYING BEHAVIOUR FOR D MART

IN GHANSOLI .

SUBMITTED TO
UNIVERSITY OF MUMBAI

IN PARTIAL FULFILLMENT FOR AWARD OF DEGREE OF MASTER OF

MANAGEMENT STUDIES (MMS)
.

UNDER THE GUIDANCE OF

PROF. VISHAL

SUBMITTED BY
BIRJESH YADAV

SEMESTER 4

ROLL NO: 66

BATCH: 20188-20

RAJEEV GANDHI COLLEGE OF MANAGEMENT STUDIES

(PLOT NO .1, SEC 8, GHANSOLI, (NAVI MUMBAI)
 DECLARATION

This is to declare that I BIRJESH YADAV student of Rajeev Gandhi College of Management Studies,
Ghansoli, MMS – System batch 2017-2019 , has given original data and information to the best of my
knowledge in the project report titled “TO STUDY THE CONSUMER BUYING BEHAVIOUR

FOR D MART IN GHANSOLI .” is a record of independent work carried out by me and under
the guidance and supervision of the Prof. VISHAL towards the partial fulfillment of
requirement for the MMS degree course under University Of Mumbai.

I also agree the principal not to share the vital information with any other person outside the
organization and that I have not submitted it for any award or any other title, degree or diploma.

Date :
Place :

BIRJESH YADAV
ROLL NO: 66
 CERTIFICATE

This is to certify that Raj Sukhdev patil has successfully completed the Project “ STUDY OF THE
CONSUMER BUYING BEHAVIOUR IN GHANSOLI AND KOPAR KHAIRANE. “ ,
Rajeev Gandhi College of Management Studies, Ghansoli , Navi Mumbai in the partial fulfillment of
the requirements for the award of the degree of Masters of Management Studies of University of Mumbai
embodies the results of bonafide project work carried out by Prof. Dipanita Barua under my guidance and
supervision.

To the best of my knowledge the results embodied in this project have not been submitted to any
other university or institute for the award of degree. The assistance and help received during the
course of this investigation has been duly acknowledged.

Signature of Guidance Signature of Director

Prof. Dipanita Barua Prof. Dr. Anil Matkar
 ACKNOWLEDGEMENT

First and foremost, I would like to express my sincere gratitude to the faculty of Rajeev Gandhi
College of Management Studies, Ghansoli without whom the support and encouragement I would
not have achieved what I have today.

I extent my deepest thanks to my mentor and guide , Prof. Dipanita Barua , for providing me
the necessary information whenever required and for her valuable comments and contribution.
Her consistent support and co operation showed the way towards the successful completion of
the project.

At last but not the least I express my greatest gratitude to my parents who provided me the moral
support and encouragement.
 TABLE OF CONTENTS

SR NO TITLE PAGE NO
1 EXECUTIVE SUMMARY
2 INTRODUCTION
3 OBJECTIVES
4 LITERATURE REVIEW
5 RESEARCH METHODOLOGY
6 DATA ANALYSIS &
INTEREPRETATION

7 FINDINGS
8 CONCLUSION
9 LIMITATION OF STUDY
10 BIBLIOGRAPHY