VMware Solution Portfolio and Competitive Guide For Partners

Updated November, 2019
Portfolio Summary
and Competitive Guide
500,000 customers can’t be wrong! VMware accelerates
our customers’ digitaltransformation journey by
enabling them to master a software- defined approach
to business and IT.
CONFIDENTIAL NOTE: VMWARE FIELD AND PARTNERS ONLY

Accelerate Cloud Journey Transform Networking & Security
Empower Digital Workspace
How to Us e this Guide:

Use this Portfolio Summaryand Competitive Guide toensure that you never miss out on an opportunity. Position VM- ware
products orsolutions, no matterwhat yourlevel of expertise orcomfort is with any item in our large portfolio.
1. Use the Keyword Glossary on pages 9-15 to helpyou quickly identify a relevant VMwareproduct orsolution whena customer
mentions something.
2. Each product page is designed tohelp you have a quick conversation about the solution and its valuewithyour customer. N O T E :
the sooneryou are able to position a viable VMware solution toyour customer, the
betteryou will be able todrive an opportunity.
3. Each product page contains key “talk track” categories tomake it easy to position the solution, even if it is the first time you are positioning
the product. The categories are Value Prop, K e y Benefits, Strategic Benefits, Helpful Links,
Primary Competitors, andCompetitive Differentiators — enough to make you an “instant expert”foranyof your
customers!
What ’s New:
BIG UPDATE! Added numerous keywords and updated content across ALL products listed in this guide.
Began adding Cross-Sell Additional Value Add Solutions and Discovery Questions sections to various product overviews to help you better connect to
other VMware offerings as well as better qualify a customer’s interest.
Also added an early summary of Carbon Black to help you introduce the technology and connect it to VMware offerings.
2 CONFIDENTIAL NOTE: VMWARE FIELD AND PARTNERS ONLY

Need Competitive Help?

There are two easy waysto get help fromthecompetitive experts at VMware:
1. Bookmark the Competitive Selling pag e on Partner Central:

https://vmware.com/go/PartnerCompete.
2. Attend any of the many upcoming Competitive vmLIVE partner enablement sessions as well as check out
the comprehensive archive of Competitive vmLIVE sessions. These one-hour sessions are among the
highest-attended vmLIVEs here at VMware and are a critical enablement tool for any partner. Everything
you need can be found at Partner University on Partner Central.
Want to Help?
If you want to recommend a new keyword, value prop, competitive advantage or any other information to continue to make this
YOUR best sales and competitive positioning asset, please share your suggestions with David Zolnier at dzolnier@vmware.com.
3 C ON F IDEN TIAL N OTE: V MW ARE F I ELD AN D P ARTN ERS ON LY

TABLE OF CONTENTS
PRODUCTS & CLOUD SERVICES STRATEGIC SOLUTIONS
SDDC Platform & Hybrid Cloud 16 Hyperconverged Infrastructure 44 Accelerate Cloud Journey 77
VMwa re Cl oud Foundation 17 vSAN a nd vSAN ReadyNodes 45 Opera tional Efficiency 78
Project Di mension 19 HCI a nd Infrastructure Consolidation 79
Internet of Things 47 Modernize Data Centers 80
Cloud Management Platform 20 Pul s e IoT Center 48 Cl oud Mi gration 81
vRea lize Suite 21 Uni fy Mul ti-Cloud Operations 82
vRea lize Automation 22 Digital Workspace 49
vRea lize Business for Cl oud 23 Works pace ONE 50 Transform Networking & Security 83
vRea lize Operations 24 Works pace ONE UEM 52 Internal Firewall 84
vRea lize Log Insight 25 Powered by Ai rWatch Cl oud Network Consistency 85
vRea lize Code Stream 26 Cl oud Network Automation 86
vRea lize Orchestrator 27 Desktop & Application Virtualization 54
vRea lize Lifecycle Ma nager 28 Hori zon 55 Empower Digital Workspace 87
vCl oud Suite 29 Hori zon Apps 57 Hori zon on VMC/AWS 88
Hori zon Cl oud 58 Wi ndows 10 89
Data Center and Cloud Infrastructure 30 App Vol umes 60 Secure Office 365 90
vSphere 31 MDM Tra nsactional 91
vCenter Server 33 Cloud Services 62
VMwa re Cl oud on AWS 63
Networking and Security 34 VMwa re HCX 65

NSX Da ta Center 35 Log Intelligence 66 COMPETITIVE
NSX Cl oud 36 Secure State 67
Network Insight 68 Competitor Summaries 92
SD-WAN by Vel oCloud 37
Cl oud Assembly 69 Ci tri x 93
NSX Hybri d Connect 38
Code Stream 70 Mi cros oft 94
AppDefense 39
Servi ce Broker 71 Nuta nix 95
vRea lize Network Insight 40
VMwa re Cl oud PKS 72 Turbonomic 96
Ca rbon Black 41
Vmwa re Enterprise PKS 73
Storage and Availability 42 Wa vefront by VMwa re 74

Si te Recovery Ma nager 43 VMwa re Site Recovery 75
Cl oudHealth by VMwa re 76
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Our Vision
A software-defined digital foundation built on VMware
Th i n k o f thi s a s a n “a l l o f
th e a bo ve” a p pro a ch to a
Emp o wer cl o u d a n d bus i nes s
D i gi t al
Any De vi ce
W o rks p ac e
s tra teg y.
If yo u r cu s to m er i s uns ure o r
Tran s f o rm u n ce rta i n a bou t their cl o ud
N et wo rki n g Any Appl i cati on
& Sec u ri t y s tra teg y, VMw a re i s b y f a r
Tradition al Ap p s C l o u d - N at i v e Ap p s SaaS Ap p s
th e i r bes t ch oi ce b e ca us e o f
o u r u n i que a nd f l exi bl e
Accel erate Cl oud Journey
H yb rid h yb ri d a nd p u bl i c cl o ud
C lo u d Ed ge o p ti ons f or their f u ture.
C o mp u t i n g
N o “d e a d e n ds ” h ere...
Pri va te Cl o uds Pu b l i c Cl o u ds
On l y a g ro w i n g l i st of
M u l t i - C l oud Any Cl oud
s e a m l ess cl oud opti ons ,
ca p a bi li ti es a nd
Tel ec o mmu n i c at i ons d e s ti na ti ons !
Modern N et wo rk s
Ap p s
Th i s a l l m ea ns excell ent
i n ve s tment p rotecti o n!
5 C ON F IDEN TIAL N OTE: V MW ARE F I ELD AN D P ARTN ERS ON LY Back to TOC

Our differentiated customer value proposition:
VMwa re software connects, manages, automates and secures the world’s dig ital inf rastructure to reliably deliver the apps, services a nd experiences
H ow VMware H elps
tra nsforming business andsociety.
Wi th VMwa re, you can accelerate your digital journey today. Our i nteroperable cl oud, mobility, networking and security s olutions form a digital
foundation for delivering the apps that power business innovation.
VMware Value
You ca n experiment with business models, a pps and experiences, where you create value, without having to experiment with i nfrastructure,
whi ch introduces ri sk. This means you can disrupt your competitors without disrupting your own business.
Wi th VMwa re, organizations can operate more efficiently, create more va lue, a nd dramatically save cost and time spent on day-to-day technology
Outcom e
operations.
D ig ital bus ines s

VMwa re compute, cl oud, mobility, networking and security software forms a dynamic, consistent digital foundation to deliver the apps that power business
requires a dig ital
i nnovation.
foundation
VMwa re streamlines the journey to digital business by unlocking va lue from today’s technologies while enabling the integration of tomorrow’s.


Prescriptions to Deliver on Strategic Priorities

Digital Transformation
Accelerate Cloud Journey
STRATEGIC
PRIORITIES
Tra ns form
Em p o w e r Di gi ta l
Hybr i d Cl oud Mul ti -Cloud Moder n A p p s N e tw orki n g &
W o rk s pa ce
S e curi ty
I T I N I TIATIVES
D at a C en t er Clo u d M u lti- Clo u d En t erp ri s e Sec u re C lo u d N et wo rk M o d ern Zero

M o d ern i z at i o n M i grat i o n O p erat i o n s K u b ern et es Ap p In f ra N et wo rk i n g Ed ge M an agemen t Tru s t
• Op e r a tio nal Effic iency • I n t ernal Fi rewal l • H o r i zo n o n VMC /AW S

• H C I a n d I n fr astructure C o nso lid atio n • C l o u d Ne t w o rk C on siste nc y • W i n 10
MOTIONS
SALES
• Mo d e r n ize D a ta C ent er • C l o u d Ne t w o rk Aut omati on • Se c u r e Offi c e 36 5

• C l o u d Mi gr ation • Tr a n sfo rm t he W A N • Ma c As Ch o i c e
• D i s ast er Re co ver y / Sc a le o n D e m an d • MD M Tr a n sac tional
• Un i fy Multi Cl o u d Op e rat ion s
• Bu i l d Mo d e rn Ap p s

GLOSSARY
Accel erate Deployment vRea lize Automation BMC vRea lize Operations
Ama zon Web Servi ces (AWS) VMwa re Cl oud on AWS Bui ld Automation vRea lize Code Stream
vCl oud Suite Bul k Mi grate to Cl oud VMwa re HCX
Pul s e IoT Center NSX Hybri d Connect
Ans i ble vRea lize Orchestator Bus iness Alignment vRea lize Suite
App Delivery vRea lize Automation Bus iness Continuity VMwa re Site Recovery (SaaS)
Cl oud Assembly (SaaS) Si te Recovery Ma nager
App Intended State AppDefense Bus iness/IT Al ignment vCl oud Suite
App La yering App Vol umes CA Automi c vRea lize Code Stream
Appl ication Attestation AppDefense CA Technologies vRea lize Operations
Appl ication Ava ilability Si te Recovery Ma nager Ca pa city Ma nagement vRea lize Operations
VMwa re Site Recovery (SaaS)
Appl ication Dependency Ma pping vRea lize Operations Ca pa city Optimization vRea lize Operations
Network Insight (SaaS) Centra lized Ma nagement vCenter Server
Appl ication Development vRea lize CodeStream
Certi fi cate Ma nagement vRea lize Lifecycle Ma nager
Appl ication Logs Log Intelligence (SaaS)
Ci s co ACI NSX Da ta Center
Appl ication Ma nagement vRea lize Suite
Ci s co Cl oud Director vRea lize Automation
Appl ication Release vRea lize Automation
Ci s co Director & CIAC vRea lize Automation
Appl ication Security AppDefense
Ci s co Hyperflex vSAN a nd vSAN ReadyNodes
Appl ication Vi rtualization Hori zon Apps
Ci s co ONE Enterprise vRea lize Suite
Automa ted Li fecycl e Management vRea lize Lifecycle Ma nager Ci s co Systems vRea lize Network Insight
Automa ted Orchestration Si te Recovery Ma nager VMwa re SD-WAN by VeloCloud
Automa ted Servi ce Delivery vCl oud Suite Ci s co UCS Director vRea lize Automation
Automa tion (Storage) vSAN a nd vSAN Ready Nodes Ci tri x Competitor Summary
AWS Securi ty Secure State (SaaS) Ci tri x Hypervisor vSphere
AWS Works paces Hori zon Cl oud Ci tri x on AWS Hori zon
Axci ent BC/DR Si te Recovery Ma nager Ci tri x on Azure Hori zon
Azure Security Secure State (SaaS) Ci tri x Workspace Servi ces Works pace ONE
Works pace ONE UEM Powered by Ci tri x XenApp Hori zon Apps
Bl a ckberry/Good Hori zon
Ai rwa tch
NOTE: GREEN keywords indicate competitors and competitive offerings. BLUE keywords indicate concepts, technologies or topics.

GLOSSARY
Ci tri x XenDesktop Hori zon
Connected Devices Pul s e IoT Center
Ci tri x XenMobile Works pace ONE UEM Powered by
Conta iners VMwa re Cl oud PKS
Ai rwa tch
VMwa re Enterprise PKS
Ci tri x/Unidesk App Vol umes Cl oud Health by VMwa re
Cl oud VMwa re Cl oud on AWS Conti nuous Delivery vRea lize Code Stream
Cl oud Application Monitoring Wa vefront by VMwa re Converged Infrastructure VMwa re Cl oud Foundation
Cl oud Comparison vRea lize Business for Cl oud Cos t Comparisons Cl oud Health by VMwa re
Cl oud Health by VMwa re Cos t Moni toring Cl oud Health by VMwa re
Cl oud Costing
vRea lize Business for Cl oud
Cos t Sa vings vSAN a nd vSAN ReadyNodes
Cl oud Health Cl oud Health by VMwa re
Cros s -Cloud VMwa re Cl oud Foundation
Cl oud Hosted Desktops Hori zon Cl oud
Cumul ocity Pul s e loT Center
Cl oud Ma nagement Pl atform (CMP) vRea lize Suite
vRea lize Automation Da ta Center Mi gration Si te Recovery Ma nager
Cl oud Ma nagement Hori zon Cl oud Da ta Replication vSAN a nd vSAN ReadyNodes
vRea lize Log Insight
Hori zon Cl oud
Cl oud Metrics Cl oud Health by VMwa re Des ktop-as-a-Service (DaaS)
vRea lize Automation
Cl oud Monitoring Wa vefront by VMwa re Devel opment Li fecycl es Code Stream (SaaS)
Cl oud Planning vRea lize Business for Cl oud Devel opment Metrics Wa vefront by VMwa re
NSX Cl oud Devi ce Management Platform Pul s e loT Center
Cl oud Security Secure State (SaaS)
Ca rbon Black DevOps Metrics Wa vefront by VMwa re
Cl oud Showback vRea lize Business for Cl oud DevOps vRea lize Code Stream
vRea lize Automation
Cl oud Spend Cl oud Health by VMwa re Code Stream (SaaS)
Cl oud Visibility Cl oud Health by VMwa re VMwa re Site Recovery (SaaS)
Di saster Recovery
Si te Recovery Ma nager
Cl oudBeesJenkins Enterprise vRea lize Code Stream
DMP Pul s e loT Center
Cl oudBolt vRea lize Automation
Ea s t-West Traffic vRea lize Network Insight
Compl iance Ma nagement vRea lize Operations
Edge Computing Project Di mension
Compl iance Monitoring vCl oud Suite
Secure State (SaaS) Edge Devices Pul s e loT Center
Compute Virtualization vSphere Edge VMwa re Cl oud Foundation
Pul s e loT Center
Condi tional Access Works pace ONE
Effi ci ency vSphere
Confi guration Security Secure State (SaaS) vRea lize Operations

GLOSSARY
El ectri c Cloud vRea lize Code Stream IBM vRea lize Operations
Embi otics vCommander vRea lize Automation IBM Urba nCode vRea lize Code Stream
Endpoint Detection & Response AppDefense Identity Ma nagement Works pace ONE
Enterprise Mobility Ma nagement (EMM) Works pace ONE UEM Powered by Il l umio NSX Da ta Center
Ai rwa tch
Inci dent Response AppDefense
Works pace ONE
Infrastructure as Code VMwa re HCX
Fa ult Tolerance vSphere
Cl oud Assembly (SaaS)
Fi rewalls NSX Da ta Center Infrastructure Blueprints Log Intelligence (SaaS)
GKE VMwa re Enterprise PKS Cl oud Assembly (SaaS)
VMwa re Cl oud PKS Infrastructure Hybridity VMwa re HCX
Ha rdware Consolidation vSAN a nd vSAN ReadyNodes Infrastructure Logs Log Intelligence (SaaS)
Ha rdware-as-a-Servi ce Project Di mension Infrastructure Ma nagement vRea lize Suite
Hi gh Ava ilability vSphere Infrastructure Vi rtualization VMwa re Cl oud Foundation
Hi gh Ava ilability for Bi g Data vCl oud Suite vCl oud Suite
Hos ted Apps Hori zon Apps Infrastructure-as-a-Service (IaaS) vRea lize Automation
HP CSA vRea lize Automation Intelligent Workload Pl acement vRea lize Operations
HP Hel ion vRea lize Automation Is olate Networks NSX Da ta Center
HP Opera tions Orchestration vRea lize Automation IT a nd OT Pul s e loT Center
HP Opera tions Orchestrator vRea lize Operations IT Automation vRea lize Orchestrator
HPE OneSphere vRea lize Automation IT Workfl ow vRea lize Orchestrator

Kubernetes VMwa re Enterprise PKS
Hua wei ManageOne vRea lize Suite
VMwa re Cl oud PKS
Hybri d Cl oud VMwa re Cl oud Foundation
Kubernetes-as-a-Servi ce VMwa re Cl oud PKS
VMwa re Cl oud on AWS
vRea lize Suite LCM vRea lize Lifecycle Ma nager
vRea lize Business for Cl oud
Li fecycl e Management vRea lize Automation
Hybri d Connect VMwa re HCX
Li quidware Labs Profile Unity App Vol umes
Hyperconverged Infrastructure (HCI) VMwa re Cl oud Foundation
vSAN a nd vSAN ReadyNodes Li ve Mi gra tion VMwa re HCX
Hyperconverged Infrastructure Appliance vSAN a nd vSAN ReadyNodes Loa d Balancers NSX Da ta Center
Hypervi sor vSphere
Log Ana lysis vRea lize Log Insight
vCenter Server
VMwa re Cl oud Foundation Log Ma na gement vRea lize Log Insight
Log Intelligence (SaaS)
Ia as Project Di mension

GLOSSARY
Ma na ged Servi ce Project Di mension Mobi l e Device Ma nagement (MDM) Works pace ONE UEM Powered by
Ai rwa tch
Ma na gement vCenter Server
Works pace ONE
Ma na gement Platform vRea lize Suite Mobi l eIron Works pace ONE UEM Powered by
Metri cs Monitoring Wa vefront by VMwa re Ai rwa tch
Mi cro-Segmentation NSX Da ta Center Morpheus Data vRea lize Automation
vRea lize Network Insight vRea lize Suite
Mi cros oft Azure VMwa re Cl oud on AWS Mul ti -Cloud Resource Delivery Cl oud Assembly (SaaS)
Pul s e IoT Center Mul ti -Cloud VMwa re Cl oud Foundation
Mi cros oft Azure Automation vRea lize Automation VMwa re Cl oud on AWS
Mi cros oft EM+S Works pace ONE Na tive Cloud Formats Servi ce Broker (SaaS)
Mi cros oft Hyper-V vSphere Network Analytics vRea lize Network Insight
Mi cros oft Intune Works pace ONE UEM Powered by Network Best Pra ctices vRea lize Network Insight
Ai rwa tch Network Bottlenecks Network Insight (SaaS)
Mi cros oft OMS vRea lize Suite
vRea lize Network Insight
Mi cros oft RDS Hori zon Network Compliance
NSX Hybri d Connect
Hori zon Apps vRea lize Network Insight
Network Performance
Mi cros oft SCOM vRea lize Operations Network Insight (SaaS)
Mi cros oft Sys tem Center vRea lize Suite Network Planning vRea lize Network Insight
Mi cros oft Sys tem Center + Hyper-V vCl oud Suite Network Security vRea lize Network Insight
vCenter Server
Network Virtualization NSX Da ta Center
Mi cros oft Sys tem Center Orchestrator vRea lize Automation
Network Visibility vRea lize Network Insight
Mi cros oft TFS vRea lize Code Stream
Networking NSX Da ta Center
Mi cros oft Competitor Summary
vSphere Networking Servi ce NSX Cl oud
VMwa re Cl oud Foundation
NSX Deployments vRea lize Network Insight
vSAN a nd vSAN ReadyNodes
NSX Da ta Center Nutanix Calm vRea lize Automation
Works pace ONE Nuta nix Competitor Summary
Mi gra te VM NSX Hybri d Connect VMwa re Cl oud Foundation
vSAN a nd vSAN ReadyNodes
Mi gra te Workloads NSX Hybri d Connect
Octopus Deploy vRea lize Code Stream
Mobi l e Application Management (MAM) Works pace ONE UEM Powered by
Ai rwa tch One Cl i ck Upgrades vRea lize Lifecycle Ma nager
Works pace ONE
OpenStack vCl oud Suite
Mobi l e Cloud Works pace ONE UEM Powered by
Ai rwa tch OpenStack w/ non-VMware components vCl oud Suite

GLOSSARY
Opera tions Ma nagement vRea lize Operations Red Ha t Virtualization vSphere
Opti mi zation vRea lize Operations Rel ease Pipeline Code Stream
Opti mi ze Networks Network Insight (SaaS) Remote Office vSAN a nd vSAN ReadyNodes
Orches tration VMwa re Site Recovery (SaaS) vSphere
Si te Recovery Ma nager vCenter Server
OTA Pul s e loT Center Remote Users Works pace ONE
Replication vSAN a nd vSAN ReadyNodes
Performa nce Monitoring vRea lize Operations
VMwa re Site Recovery (SaaS)
Pi peline Modeling Code Stream Si te Recovery Ma nager
Pi vot3 vSAN a nd vSAN ReadyNodes Res ource Optimization vRea lize Operations
Pi vota l VMwa re Enterprise PKS Ri ghtScale vRea lize Automation
VMwa re Cl oud PKS
Rol e-Based Policies Servi ce Broker (SaaS)
Pl a tform-as-a-Service (PaaS) vRea lize Automation
Root Ca use Analysis vRea lize Log Insight
Pol i cy Ma nagement vRea lize Operations
Routers NSX Da ta Center
Pol i cy-Based Disaster Recovery VMwa re Site Recovery (SaaS)
Si te Recovery Ma nager Routi ng NSX Da ta Center
vCl oud Suite
RPO/SAN vSAN a nd vSAN ReadyNodes
Pol i cy-Based Governance vCl oud Suite
Sca l e Out in Mi nutes vSAN a nd vSAN ReadyNodes
Pol i cy-Based IT Operations vCl oud Suite
SDDC VMwa re Cl oud Foundation
Predi ctive Analyti cs vRea lize Suite
Pri va te Cl oud VMwa re Cl oud Foundation SDDC Health Log Intelligence (SaaS)
vSphere SDK Pul s e loT Center
vCl oud Suite
SDN VMwa re SD-WAN by VeloCloud
Proa cti ve Remediation vRea lize Operations
SD-WAN VMwa re SD-WAN by VeloCloud
Proa cti ve Resource Ma nagement vRea lize Operations
Secure Ma nifest Store AppDefense
PTC Pul s e loT Center
Secure VM AppDefense
Publ ic Cl oud VMwa re Cl oud on AWS
Ca rbon Black
vSphere
Publ ished Apps Hori zon Apps
Works pace ONE Securi ty Across Cl ouds NSX Cl oud
Rea l-Time Application Delivery App Vol umes Securi ty Policies NSX Da ta Center
Hori zon
Securi ty NSX Da ta Center
Red Ha t Cloud Infrastructure vCl oud Suite AppDefense
Red Ha t CloudForms vRea lize Automation Ca rbon Black
vRea lize Suite Sel f-Driving Operations vRea lize Operations
Servi ce Broker (SaaS)

GLOSSARY
Server Cons olidation vSphere Tethered Infrastructure VMwa re HCX
Server Vi rtualization vSphere Troubl eshoot Networks Network Insight (SaaS)
Servi ce Ca talog Servi ce Broker (SaaS) Troubl eshooting Log Intelligence (SaaS)
Servi ce Costing vCl oud Suite Turbonomic Competitor Summary
vRea lize Operations
Servi ce Delivery Servi ce Broker (SaaS)
Uni fied Endpoint Management Works pace ONE UEM Powered by
Servi ceNow vRea lize Automation Ai rwa tch
vRea lize Suite
Uni fied Metrics Analytics Wa vefront by VMwa re
Si erra Wireless Pul s e loT Center
Upgra de Pre-Check vRea lize Lifecycle Ma nager
Si l ver Peak VMwa re SD-WAN by VeloCloud
Us a ge Metering vCl oud Suite
Si mplivity vSAN a nd vSAN ReadyNodes
vCl oud Automation Center vRea lize Automation
Si ngle Sign-On Works pace ONE
Works pace ONE UEM Powered by VDI Works pace ONE
Ai rwa tch Hori zon
Sma rt Al erts vRea lize Suite Veeam ONE vRea lize Operations
Softwa re Releases Code Stream Veeam VMwa re Site Recovery (SaaS)
Softwa re-Defined Data Center (SDDC) VMwa re Cl oud Foundation
Vers a SD-WAN by Vel oCloud
Sol arWinds vRea lize Operations
Vi rtua l Apps & Desktops Hori zon
Sophos Works pace ONE UEM Powered by Works pace ONE
Ai rwa tch
Vi rtua l Apps Hori zon
SOTI Works pace ONE UEM Powered by Hori zon Apps
Ai rwa tch
Vi rtua l Cloud Network NSX Cl oud
Spl unk vRea lize Log Insight
Vi rtua l Desktop Hori zon
Sta tus Quo - the traditional l egacy 3-ti er physical
NSX Da ta Center
network architecture Vi rtua l Desktop Infrastructure (VDI) Hori zon
Stora ge Automation vSAN a nd vSAN ReadyNodes Vi rtua l Infrastructure Vmware Cl oud Floundation
Stora ge Policies vSAN a nd vSAN ReadyNodes Vi rtua l Machines vSphere
Stora ge Vi rtualization vSAN a nd vSAN ReadyNodes Vi rtua l Networking NSX Da ta Center
Strea mline IT Tasks vRea lize Orchestrator Vi rtua lization vSphere
Swi tches NSX Da ta Center
Vi rtua lization Ma nagement vCenter Server
Swi tching NSX Da ta Center vRea lize Suite
Sys tem Administration vRea lize Orchestrator VM vSphere
Tel it Pul s e loT Center VM Encryption vSphere

GLOSSARY
vMoti on vSphere
VMwa re Cl oud VMwa re Cl oud on AWS
VPN NSX Da ta Center
vSphere Optimization Assessment vSphere
Wi de Area Networks VMwa re SD-WAN by VeloCloud
Works pot Hori zon Cl oud
Xebi a Labs vRea lize Code Stream
Zero-Touch Provisioning Project Di mension
Zerto VMwa re Site Recovery (SaaS)

SDDC Platform &

Hybrid Cloud
• The simplest path to hybrid cloud
VMware Cloud Foundation Project
Dimension • Up to 50% CapEx reduction
• Increase admin productivity by upto 2x
• Reduce overall TCO of privatecloud

deployments by up to40%
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15 Back to TOC
VMware Cloud Foundation

KEYWORDS:
Hybrid Cloud Converged Infrastructure Hypervisor Private Cloud Public Cloud
Virtual Infrastructure Cross-Cloud SDDC Hyperconverged Infrastructure
V A L U E PR OP:
VMware Cloud Foundation™ is VMware’s unified Software-Defined Data Center (SDDC) platform for the private and public cloud. It brings together VMware’s vSphere®, vSAN™ and NSX® into a natively integrated
stack, delivering enterprise-ready cloud infrastructure with automation, self-driving operations, and management capabilities for a consistentexperience across clouds. VMware Cloud Foundation drastically simplifies
the path to the hybrid cloud while increasing admin productivityand reducing overall TCO.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: Re d u c e C a p Ex u p to 5 0 % with s e rver sid e e con omic s. Flexible deployment options give you choice of hardware or even the potential to eliminate hardware costs when consumed as a
service in the public cloud. Easilyadapt if your cloud strategy changes in the future - you’re already preparedfor whatever direction your business decides to go!
Up t o 8 x faster t i me to market by eliminating complex processesaround system design, testing, bring-up, and configuration.
I n c r ease a dm in p r odu ctivity b y u p to 2x by automating Day2 operational tasks such as patching, updates, and monitoring.
Re d u c e o verall T C O of p ri vate c lou d d e plo ym ent s u p to 4 0 %.
H E L P F U L LINK S : COMPETITIVE D IF F ER ENTIATOR S :

VMware Cloud Foundation PublicPage Na t ively I ntegrated So ftware-D efined St ac k t o Su pp or t Al l Clo ud s – VMware Cloud Foundation uniquely integrates compute, storage,
and networking into a single layer of software, ensuring full interoperability of the entire software stack across private cloud, all leadingpublic
VMware Cloud Foundation Partner CentralPage clouds, and hybrid cloud.
Datasheet Gr e ater Densi ty Sa ve s Mon ey - VMware Cloud Foundation delivers much greater density so you need fewer servers to run your VMs. And
VMware Cloud Foundation has greater scale within a single instance (some competitors require multiple instances to be installed and
maintainedto achieve greater scale).
S OLUTION S A L E S P L A Y S :
Ne x t Ge n e rati on H yp er co n ve rge nc e – VMware Cloud Foundation takes hyper-convergence to the next level byextending the
ACJ: Modernize DataCenter convergence of compute and storage with network virtualization with VMware NSX. This allows for simpler network management, somethingour
competitors cannot do. And NSX is on Gartner’s magic quadrant for networking!
PR IMAR Y COMPETITOR S : C o m m o n P latfor m Ac ro ss C l ou ds – VMware Cloud Foundation servesas the platform for leading cloud providers to run in the public cloud—
the very VMware technology that customers run on-premises. This establishes a common operational model between private and public clouds that
Microsoft Azu r e St a ck an d C l ou d P latform Syste m leverages existing administration skillsets, tools, and processes. This is a HUGE advantage over every other HCI offering since they are either reliant
of very specific hardware or only support a single public cloud forcing you to one option. Only VMware can give you the unique flexibility of running a
Nu t a ni x a n d Ot h er H C I Ap p lian ces true SDDC both on-premises and in the cloud, with no conversionnecessary!
Au to mate d L i fec yc le Mana gem ent – VMware Cloud Foundation comes with VMware SDDC Manager which radically simplifies
the day 0 to day2 operations of the entire software stack, automating deployment, configuration, patching and upgradingprocesses.
17 C ON F IDEN TIAL N OTE: V MW ARE F IELD AN D P ARTN ERS ON LY Back to TOC

C r o s s - S e l l Ad d i t i o n al Val u e Ad d S o l u t i o n s
V M W A R E C L O U D F O U N D A TI O N PLATINU M
H OR IZ ON D ES KTOP
( WH ICH I N C L U D E S A P P D E F E N S E )
Prevent security incidents in an new and unmatched way using machine learning. VMware
Deliver desktop workspaces at scale in the most easy and automated way on top of Cloud Foundation.
AppDefense is our new data center security product that protects applications running in virtualized
Horizon 7 is tightly integrated with Cloud Foundation, which includes vSphere, vSAN and NSX. This
environments. Rather than chasing after threats, AppDefense understands an application’s intended
integration provides a seamless turnkey solution, eliminating the need to build, test and support
state and behavior, then monitors for changes to that intended state that indicate a threat. When a
disparate storage, virtualization and networking products and deploy desktop workspaces faster than
threat is detected, AppDefense automatically responds. This makes securing all of your infrastructure
you have ever been able to before.
much easier and in a much more robustmanner.
ENTERPRISE PK S V M W A R E C L O U D ON A W S
Instantly provide your developers with a modern container management platform whenever they start Expand your private cloud into the public cloud, create a true hybrid cloud to support business
a new project. You can simplify the management of the underlying infrastructure with Cloud readiness for any future need. VMware Cloud on AWS is a natural extension of Cloud Foundation.
Foundation, while letting your developers quickly instantiate what they need by providing them the In fact, we run the same exact Cloud Foundation platform on VMware Cloud on AWS, which makes
resources they need, at the moment they need them. it incredibly easy to move workloads back and forth across on-prem and public cloud with no need
to replatform or convert them! By running Cloud Foundation, you are immediately able to tap into
the benefits of a true hybrid cloud with VMware Cloud on AWS.
V M w ar e C l o u d F o u n d at i o n D i s c o v e r y Q u e s t i o n s
• What types of complexities are you experiencing in managing multiple datacenters?
• Are you able to use the same platform to manage both your on-premises and public cloudresources?
• Are you standardizing and aligning people, processes, and technologies across the data center? Can you share some of the challenges you arefacing?
• How valuable would it be to speed the time it takes to deliver ITresources?
• What types of challenges have you faced when trying to speed the deployment of applications and infrastructure?
• How does your team ensure that consistent policies are applied for networking andsecurity?
• How much time do you think it takes your team to apply patches and manageupgrades?

Project Dimension
KEYWORDS:
Edge Computing IaaS Hardware-as-a-Service Managed Service Zero-Touch Provisioning
V A L U E PR OP:
Project Dimension delivers edge and data center infrastructure as-a-service, combining VMware’s leading compute, storage, networking solutions with hyperconverged hardware, managed by VMware. This
VMware Cloud service accelerates business innovation, while delivering enterprise-class security and reducing operational complexity.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: Extend VMware Cloud to deliver SDDCinfrastructure and hardware as-a-service to on-premises locations. With VMware Cloud Foundation deployed at the
on-premises edge and data center locations, Project Dimension allows VMware to monitor all locations for any problems and proactively fix them as well as handle all upgrades and patches. This in turn means customers
can focus on differentiating their businessbuilding innovative applications rather than spending time on day-to-day infrastructure management.
Re d u c e o perational co mplex ity an d c osts – Process data locallyat the edge, after which a much smaller amount of processed data can be sent to the cloud for additional analysis.
Ac c e l erate i nn ovatio n at t he e d ge – Ensure high availabilityat the edge with local compute and speed real-time decisions byprocessing data locallyat the edge with minimal latency.
En t e r pr ise c lass s ecu rity at t he e d ge – Our software based approach embeds security into the platform, compartmentalizes the network through micro-segmentation encrypts in-flight data, and automatically
detects and responds to securitythreats.
H E L P F U L LINK S :
Project Dimension Public Page

Cl ou d M a na gement Platform
vRealize Suite vRealize • Assure high performance, managecapacity, control
costs and intelligently remediate issues across
Automation
multiple clouds
vRealize Business forCloud
vRealize Operations vCloud

• Automate day-to-day operations with a
Suite single solution acrossvendors
vRealize Log Insight vRealize

• Simplified process to deploy a newapp as
Code Stream vRealize
easily as you deploy a newVM
Orchestrator vRealize Lifecycle
Manager
• Define groups ofVMs as one service

Back to TOC
vRealize Suite
KEYWORDS:
Management Platform Hybrid Cloud Application Management Infrastructure Management
Business Alignment Cloud Management Platform(CMP) Predictive Analytics Smart Alerts
V A L U E PR OP:
VMware vRealize® Suite is an enterprise-ready cloud management platform that helps IT teams quickly and easily build VM and container-based applications inany private, public, orhybrid cloud with secure and
consistentoperations.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: Speed up IT services delivery while increasing the efficiency of IT staff and the utilization of data center resources reducing both OpEx and CapEx. Deliver the right level of control to support the
needs of IT teams balancingobjectivesacross the dimensions of agility, risk, and cost.
Self-driving operations – Proactively address health, performance, and capacity management of IT services across heterogeneous multi-cloud environments and hybrid clouds to improve efficiency, performance, and
availability.
Automation – Automate the delivery and ongoing management of production ready infrastructure and application components across multi-cloud, multi-cloud environments in order to reduce the time it takesto
respond to requests for IT resources and to improve the ongoingmanagementof provisionedresources.
Business insight – Provide transparency into the operationsand cost characteristics of IT services which helps drive better IT and business alignment.

VMware vRealize Suite Public Page
• No one manages VMware SDDC technologies like VMware vRealize Suite. Competitors just don’t have native integrations across our SDDC.
VMware vRealize Suite Partner Central Page And customers can use vRealize Suite as a single, unified management platform for other cloud technologies that are notVMware.
Datasheet
S OLUTION S A L E S P L A Y S : Aga i n st P latform Ve nd or s (like Microsoft):

• Heterogeneous and Hybrid – While optimized for VMware vSphere® environments, VMware vRealize Suite can provision and manage
ACJ: Unify Multi-Cloud Operations physical resources as well as other hypervisor platforms such as Microsoft Hyper-V and Red Hat KVM. It extends a unified management
experience to external cloud service providers such as Amazon Web Services (AWS), Azure, and Google Cloud or to OpenStack-based
private and public clouds.
PR IMAR Y COMPETITOR S :
Microsoft Sys t e m C enter Microsoft OMS
Aga i n st Ni ch e Ven do rs:
Mo r p h e us D ata C i s c o O N E Enter prise
• Breadth of capability - VMware vRealize Suite delivers a comprehensive set of operations, automation, and business insight capabilities
and a unified management experience across virtual, physical and cloud infrastructure – from vSphere to Microsoft Hyper-V, Amazon
Re d H a t C l o ud For ms Se r vi ce No w Web Services (AWS) and physical systems, while these other competitors only provide niche solutions with limited visibility anddata.
H u a w ei Ma nageOne

vRealize Automation
KEYWORDS:
IaaS PaaS DaaS Cloud Management Platform (CMP) Lifecycle Management
vCloud AutomationCenter ApplicationRelease Accelerate Deployment Application Delivery DevOps
V A L U E PR OP:
VMware vRealize™ Automation™ empowers IT to accelerate the delivery and ongoing management of personalized IT services, across infrastructure, containers, applications, and custom services while improving
overall IT efficiency. Policy-based governance and logical application modeling assures that multivendor, multicloud services are delivered at the right size and service level for the task that needs to be performed.
Full lifecycle management assures resources are maintained at peak operating efficiency. vRealize Automation turns IT into business enablers.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: vRealize Automation accelerates the deployment and management of applications and compute services with the tools needed to empower developers. ITcan improve business agility and
operational efficiency while maintaining control and reducingcosts.
Agi l i t y – Automate IT service delivery (across diverse developer team skill sets, applications type, infrastructure, desktops, and any IT service) to rapidly respond to businessneeds.
C o n t r o l –Personalized, business-relevant policies enforce application deployment standards, resource quotas and service levels.
C h o i c e – Protect investments in current and future technologies through broad multi-vendor, multi-cloud support, and extensible design.
Effi c i e n cy –Automate IT service delivery to increase developer productivity and application availability while lowering costs.

VMware vRealize Automation Public Page C o m p r e h en sive P u r p ose -Bui lt Fu nct ion ality – vRealize Automation is designed to deliver andmanage private
VMware vRealize Automation Partner CentralPage and hybrid cloud services, based on a broad range of deployment use cases from the world’s most demanding
Datasheet enterpriseenvironments.
P e r s o nal ized , Bu s i ne ss-Aw ar e Go vern an ce – Enable IT administrators to apply their own way of doing
S OLUTION S A L E S P L A Y S : business in the cloud without changing organizational processes or policies. Enterprises gain the flexibility needed for
business units to have different service levels, policies and automation processes for their needs, asappropriate.
TNS: Cloud NetworkAutomation
PR IMAR Y COMPETITOR S : C o n t a ine r Ma n agemen t – Enable application teams with self-service provisioning for container applications and
container hosts. Design traditional, container or hybrid (VM + Container) applications. Discover and manage container
Se r vi c e Now Re d H a t C l o u d For m s hosts andcontainers.
H P E On e Sp h e r e Microsoft Sys t e m C enter Orchestrator P r o visio n a n d Ma n age Ap p licati on Se rvic es – Accelerate application deployment by streamlining the delivery
C i s c o U C S Di rect or HP CSA process and eliminating duplication of work using reusable components and blueprints.
C i s c o C l o ud C en ter H P Op e r a ti on s Orc hest rati on Infrastructure D e l i ver y a n d L ifecycle Ma nagem ent – Automate the end-to-end deployment of multi-
Nu t a nix Cal m Mi c r osoft Azu r e Au to matio n vendor infrastructure out of the box. Deliver DevOps for cloud management with enhanced lifecycle
management.
Ri gh t Sc al e Mo r p h e u s D at a
Ex t e n s ib le b y D e s i gn –Provides a full spectrum of extensibility options that empower IT personnel to enable,
C l o u d Bo l t Microsoft Sys t e m Center + H yp er-V adapt and extend their cloud to work within existing IT infrastructure and processes, thereby eliminating expensive
Em b o t i c s vC o mm an d er service engagements while reducingrisk.

vRealize Business for Cloud

KEYWORDS:
Cloud Costing Cloud Comparison Cloud Planning Hybrid Cloud Cloud Showback
V A L U E PR OP:
VMware vRealize® Business™ for Cloud delivers the insight IT infrastructure and operations teams need to most efficiently deploy and manage cloud environments. The cost, consumption, comparison, and
planning capabilities in vRealize Business for Cloud provide an easy on-ramp for organizations just getting started with cloud computing. Essential for effectively managing hybrid cloud environments, the
business management features in vRealize Business for Cloudaccelerate time to value.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: VMware vRealize Business for Cloud automates cloud costing, consumption metering, cloud comparison, and cloud showback, delivering the cost visibility and business insight customers
need to efficientlydeploy and manage cloud environments.
Track Cloud Costs in One Place – View total cloud spend for private, public, and hybrid clouds.
Optimize Cloud Spend – Easilyidentify areasto improve, including resource management and sourcing.
Analyze Cloud Consumption – Quickly understand which business groups, applications, or services are usingcloud services and how much they are consuming.
Rapid Time to Value – Quickly collect data from VMware vSphere® and public clouds, and compare with virtual infrastructure expenses.
VMware vRealize Business for Cloud PublicPage

Au t o m a ti c c o sti ng o f h yb r id c l ou d through a single paneof glass.
VMware vRealize Business for Cloud Partner Central Page

Au t o -ge n e r ated p r i cin g p o lic ies for hybrid cloud.
Datasheet
Mo r e gr a nu lar an alysis o f c o st s and costdrivers.

Individual cloud providers that don’t offercost Ti gh t i n t egrat ion with vRealize Automation and vRealizeOperations.
transparency

vRealize Operations
KEYWORDS:
Operations Management Policy Management Capacity Management Application Dependency Mapping
Compliance Management Self-Driving Operations Intelligent Workload Placement Proactive Remediation
V A L U E PR OP:
VMware vRealize® Operations™ delivers self-driving operations from applications to infrastructure to optimize, plan and scale SDDC and multi-cloud deployments. This highlyscalable,extensible and intuitive
operations platform automates and centralizes management for SDDC and cloud, delivering continuous performance optimization based on intent, efficient capacity management, proactive planning and
intelligent remediation.
K E Y B ENEF ITS : COMPETITIVE D IF F ER ENTIATOR S :

STRATEGIC BENEFIT: With vRealize Operations, IT organizations of all sizes can improve
Aga i n s t n i c he ve n d or s t ar getin g t he SMB/c o mm er ci al s e gme nt (e . g., Ve e am , So la rW in ds,
performance, avoid disruption, and become more efficient with comprehensive visibility
Tu r b o n o m ic):
across applications and infrastructure inone place.
Proactive identification and remediation of emerging performance, capacity, and • Predictive analytics – vRealize Operations uses self-learning performance analytics, super metrics, and
configuration issues. smart alerts that proactively notify IT managers of emerging issues, virtually eliminating alert storms and
false positives associated with traditional monitoring tools.
Comprehensive visibility across applications and infrastructure in a single console.
• Best for vSphere – Unlike tools from third-party vendors, vRealize Operations is designed to optimally enhance
Automated capacity optimization and planning. vSphere performance and capacity utilization, reclaim overprovisioned VMs, and enforce security-hardening
guidelines. Optimally maintain a right-sizedinfrastructure.
Intelligent workload placement and balancing to resolveresource
contention and enable performance. • Breadth of capability – vRealize Operations delivers a comprehensive set of performance, capacity, and
En fo r c em ent o f s tan dar ds for continuous compliance. configuration management capabilities and a unified management experience across the entire stack of
virtual, physical, and cloud infrastructure—from vSphere to Hyper-V, Amazon Web Services (AWS), and
Open and extensible platform that leverages existing investments, with third- party
physicalsystems.
management packs for Microsoft, SAP, andmore.
Aga i n st p latform ve nd or s (Microsoft):
• Designed for cloud – Microsoft System Center Operations Manager (SCOM) is built on an architecture
VMware vRealize Operations PublicPage designed to manage legacy physical infrastructure. The vRealize Operations 6.0 is purpose-built for virtual,
VMware vRealize Operations Partner CentralPage physical, and cloud infrastructure, delivering intelligent operations, policy-based automation, and unified
management.
Datasheet
S OLUTION S A L E S P L A Y S : Aga i n st “ Big 4 ” en terpr ise m an agem ent system ven do rs (H P , IBM, C A Tech no logies, BMC):
ACJ: HCI and Infrastructure • Designed for cloud – Big 4 management systems, like Microsoft, were built to manage legacy physical
ACJ: OperationalEfficiency
Consolidation infrastructure. vRealize Operations 6.0 is purpose-built for virtual, physical, and cloud infrastructure,
delivering intelligent operations, policy-based automation, and unified management.
PR IMAR Y COMPETITOR S : • Time to value – vRealize Operations is delivered as a virtual appliance and works out of the box, delivering key
Mi c r o soft SC OM C A Te c h n o l o gies insights into the health, risk, and efficiency of vSphere, virtualized applications, and “app to storage”visibility.
H P Op e r a ti on s Orc hest rato r BMC
I BM So l a r W i nd s
Ve e a m O N E Tu r b o n o m i c

vRealize Log Insight

KEYWORDS:
Cloud Management Log Management Root Cause Analysis Log Analysis
V A L U E PR OP:
VMware vRealize® Log l nsigh t™ delivers heterogeneous and highly scalable log management with intuitive, actionable dashboards, sophisticated analytics and broad third-party extensibility, providing deep
operational visibility and faster troubleshooting across physical, virtual, and cloudenvironments.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: The scale of machine generated data is increasing exponentially as enterprises span out infrastructure and applications deployments across physical, virtual, and cloud environments. But at
the same time, because of the data volume and distribution, it’s become overly complicated to make any sense of it. Log Insight provides the ability to make sense of all the log data. Log Insight solves all these
issues by utilizing its predictive analytics, machine learning, and root cause analysis tools across physical, virtual and multi- cloud environments for faster problemresolution.
Rapid troubleshooting and root cause analysis, within seconds. In recent internal testing, Log Insight was found to be three times faster than leading solutions inquery tests across terabytes of data.
Intuitive and easy-to-use graphical interface for simple interactive searches as well as deep analyticalqueries.
Extensible across physical, virtual and cloud environments, enables administrators to connect to everything in their environment, e.g., OS, apps, storage, network devices, providing a single location to collect,
store, and analyze logs atscale.
Bu i l t -in kn o w le dge and native support for VMware vSphere®, making Log Insight the best solution for VMware environments.

VMware vRealize Log Insight Public Page Ma x i m ized Sp e e d – Over 6X faster than the leading solution in querytests across millions of log messages.
En h a n c e d Se a r ch es – Intuitive, easy-to-use, graphical interface for simple interactive searches as well as deep analytical queries
VMware vRealize Log Insight Partner Central Page
providing quick insights, enabling fast time to value and improved operationalefficiency.
Datasheet Bu i l t -in K n o wl ed ge – Native support for VMware vSphere®, making vRealize Log Insight the solution best suited foryourVMware
environment.
I n t e lligent a n d Ex t en sib le – Integrates with vRealize Operations and many other vendors to provide proactive
PR IMAR Y COMPETITOR S : management capabilities to infrastructure and applications across physical, virtual and cloudenvironments.
H i gh l y Sc al able – Analyzes massive amounts of log data generated in dynamic, heterogeneous infrastructures in near real- time andapplies
Sp l u n k sophisticatedanalyticstosolvecomplexITproblems.
I n t u itive a nd Affo r d ab le – Provides powerful built-inand customizable dashboards with easy to understand problem analysis and
meaningful, actionable results with an unlimited data pricingstructure.

vRealize Code Stream

KEYWORDS:
Application Development DevOps Continuous Delivery Build Automation
V A L U E PR OP:
VMware vRealize® Code Stream™ automates and accelerates application releases to increase business agility. Acting as the glue between Continuous Integration, Test, Provisioning, Configuration Management,
and Operations tools, it provides teams with unparalleled visibility, automation, and control across the Software Development Lifecycle.
K E Y B ENEF ITS :
Deliver Applications Faster – Become more responsive to business needs while empowering new business opportunity and competitive advantage.
Deliver More Reliable Applications – Track artifacts and automate deployment configuration to ensure correct versions are used in all delivery stages from developmentthrough production.
Leverage Existing Tools and Processes – Adapts to an organization’s evolving release automation maturityby orchestrating a combination of automated and manual tasks.
Improve Governance and Visibility – Facilitate cross team collaboration via consolidated views and status across all stages in the pipeline.

VMware vRealize Code Stream Public Page New applications and workloads may struggle with the larger, legacy and less-extensible solutions from these legacy vendors.
Modern apps function best on lighter-weight, more modern and fullyextensible tools such as vRealize Code Stream.
VMware vRealize Code Stream Partner Central Page
VMware offers a newer set of tools with the ability to address developer and LOB adoption while also providing the subscription, SLAs,
Solution Brief certifications, and assurance central IT expects. IBM and other competitors are often encumbered by their business partner network
in delivering a totalsolution.
PR IMAR Y COMPETITOR S : Remember, since VMware has fully embraced containers, developers are significantly able to speed up their development
cycles on our fully-integrated and efficientplatforms.
Mi c r o soft T F S I BM Ur b a n Co d e
VMware can deploy faster than these competitors, speeding time to market and increasing developer efficiency. What’s more,
C A Au t o m i c C l o u d Be e s J e nki n s Ent erp r ise VMware has deeper ties in developer organizations. In a head to head bake-off, VMware is very competitive on price and
El e c t ri c C l o ud Xebia La bs performance.
Take advantageofintegrationwithlegacyinfrastructureandprocess,whichusuallyincludesVMware.
Oc t o p u s D e pl o y
Focus efforts beyond software development and more on IT operations, where most of the disruption of DevOps is occurring (Chef and
Puppet).
Help assure customers that you will help to drive efficient use of your software, including license management. Talk efficiency and ROI
in addition to costsavings.

vRealize Orchestrator
KEYWORDS:
IT Automation System Administration Streamline ITTasks IT Workflow
V A L U E PR OP:
VMware vRealize® Orchestrator™ (formerly vCenter® Orchestrator™) is a drag-and-drop workflow software that simplifies the automation of complex IT tasks. It integrates with VMware vCloud Suite® and
vRealize Suite components to adapt and extend service delivery and operational management, thereby effectively working with existing infrastructure, tools and processes. It enables administrators to develop
complex automation tasks, then quickly access and launch workflows from the VMware vSphere® client, various components of VMware vCloud Suite, vRealize Suite, or other triggeringmechanisms.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: vRealize Orchestrator provides powerful management capabilities to help customers drive greater business impact by letting system administrators and IT operations staff streamline
tasks and remediation actions across their infrastructure, while also integrating these functions with third-party IT operationssoftware.
Rapidly accelerate IT operations by integrating VMware solutions into your IT environment and processes.
Reduce IT operating expenses a nd t otal c ost o f o w ner shi p of VMware solutions.
Automate management and operational tasks across both VMware and third-partyapplications, tools and infrastructure.

VMware vRealize Orchestrator PublicPage W o r kfl o w c r eation – Design and automate complex, customized workflows in just a few clicks. Take advantage of the extensive workflow
library which contains prebuilt tasks that solve specific challenges and perform common administrative actions.
Datasheet
PR IMAR Y COMPETITOR S : Sc a l a bl e p e r for man ce – Execute hundreds or thousands of concurrent workflows on single or distributed architectures.
An s i b l e
P o w e r fu l m a n ageme nt – Ensure proper change control across the environment with centralized access to scripts and process-related
primitives. Integrate new types using Dynamic XaaS, and easily export workflows and manage inventory for better reuse and collaboration.
Ex t e n sib ility – Extend the capabilities of other VMware products, including vRealize Automation and vRealize Operations, and increase the
ROI of existing infrastructure, tools andprocesses.

vRealize Lifecycle Manager

KEYWORDS:
Automated Lifecycle Management One ClickUpgrades Upgrade Pre-Check LCM Certificate Management
V A L U E PR OP:
VMware vRealize® Suite Lifecycle Manager ™ delivers complete lifecycle and content management capabilities for vRealize Suite products. It helps customers accelerate time to valueby automating deployment,
upgrades, and configuration, while bringing DevOps principles to the management of vRealize Suitecontent.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: Organizations can speed up initial deployments, minimize admin tasks of ongoing product management, and ensure best practices at the same time.
Accelerate time to value – Simplify the deployment and upgrade process with automated pre-checks and validations.
Minimize ongoing management – Automate configuration and drift management with health monitoring across the vRealize product portfolio.
Apply DevOps principles – Enable automated CMP content management and easy collaboration with pre-built content pipelines.
Enable best practices – Enforce alignment with VMware recommended reference architectures and validated designs
VMware vRealize Suite Lifecycle Manager PublicPage

vCloud Suite
KEYWORDS:
Hybrid Cloud Infrastructure Automated Service High Availability for Big Policy-Based IT Operations Policy-Based Governance
Virtualization Delivery Data
Compliance Monitoring Service Costing Usage Metering Private Cloud Policy-Based Disaster Business/IT Alignment
Recovery
V A L U E PR OP:
VMware vCloud Suite® is an enterprise-ready, cloud management platform that delivers the industry’s most complete solution for managing a heterogeneous, hybrid cloud. vCloud Suite delivers a common and
consistent platform for managing a multi-cloud environment across private and public clouds. It speeds up the delivery of IT services through automation and predefined policies, providing high level of agility and
flexibility for developersand lines of business while maintaining governance and control.
vCloud Suite is an integrated offering that brings together VMware’s industry-leading vSphere hypervisorand VMware vRealize Suite multi-vendor hybrid cloud managementplatform.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: The integration across vRealize Suite management domains means that VMware can provide a holistic and integrated approach to the management
of a SDDC. VMware’s CMP technologies are also natively integrated with other VMware SDDC solutions. For instance, VMware NSX® constructs such as networking and firewallingarenatively available for inclusion
in service templates created using VMware’s CMP. This means that virtual networks, load balancers, and firewalls can be instantiated on demand when provisioning resources.
Agility – Speed up the IT Services delivery allowing IT to fullymeet the expectations of their internal business customers and partners.
Efficiency – Increase the efficiency of IT staff and the utilization of resources across private and public clouds, reducing both OpEx and CapEx.
Optimize – Proactively identify and solve emerging issues with predictive analytics and smart alerts, ensuring optimum performance and availability.
Control – Deliver the right level of control to support the needs of developers and IT teams balancing objectives across the dimensions of agility, risk and cost.
Business/IT Alignment – Provide transparency into the operations and cost characteristics of IT services, which helps drive better IT and business alignment.

VMware vCloud Suite PublicPage Up to 9 0 % L o we r Op Ex a n d 4 9 % l ower Ca p Ex co sts than their solutions. vCloud Suiteprovides complete and automated private
VMware vCloud Suite Partner Central Page cloud capabilitiesthatcompetitorslikeMicrosoftHyper-Vand AmazonWebServices(AWS)don’t have.
Datasheet H i gh a va ilability a nd fault t o leranc e for your applications are automatically built-in to our platform. Amazon Web Services (AWS), in
comparison has no private cloud solution and their public cloud offering only guarantees availability of their service, not your specific apps or
PR IMAR Y COMPETITOR S : workloads. Microsoft, like Amazon Web Services (AWS), forces customers to build their own high availability rules from scratch and they don’t
even offer the in-memory, real-time availability capability from our fault tolerance capability that your Tier-1 appsdemand.
Mi c r osoft Syste m C ent er + H yp e r -V
Re d H a t C l o u d I nfrastructu re
Microsoft forces customers into a risky and challenging patch cycle as their private cloud solution requires customers to install a full version of
Windows Server before they can even virtualize their workloads. Don’t get caught in the repetitive and archaic process of Microsoft’s “update
Tuesday” cycle that forces customers to reboot their entire data center every time a new patch comesout.

Da ta Cen ter a n d
Cl ou d Infrastructure
vSphere • Best HostVMdensities inthe industry
vCenterServer • Robust security with intelligentoperations

guidance andautomation
• Industry-leading compute
virtualization platform

Back to TOC
vSphere
KEYWORDS:
Virtualization Server Virtualization Server Consolidation VM Virtual Machines High Availability
Private Cloud Fault Tolerance vMotion Secure VM VM Encryption Compute Virtualization
V A L U E PR OP:
VMware vSphere®, the industry-leading virtualization platform, empowers users to virtualize any application with confidence, redefines availability and simplifies the virtual data center. The result is a highly
available, resilient, on-demand infrastructure that is the ideal foundation of any cloud environment and provides the best VM density, high availability, and useful automation in theindustry.
vSphere Platinum delivers purpose-built security, powered by machine learning, in an operationally simple manner and with minimal impact on performance. With vSphere Platinum, customers can run,
manage, connect, and secure their applications across the hybridcloud.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: C o m p r ehe ns ive buil t -in secu rit y is p ro vi de d ac ross t he e ntire I T en vi ron men t – attest the integrity of the compute platform. Application and VM intended states are
understood and monitored for deviations. Alerts are faster and more accurate with application context to enable rapid response and remediation. Access is secure with audit quality logging. Data is secure at
rest and inmotion.
Secure data with VM-level encryption capability designed to protect against unauthorized data access. When used with vSphere vMotion, this capability safeguards both data at rest and data in motion. Right-
click to encrypt and even encrypt vMotion across different vCenter instances and versions. vSphere also adds a secure boot model to make sure images have not been tampered with and to prevent the loading of
unauthorized vSphere components.
Simple and efficient management at scale – Achieve consolidation ratios of 15:1 or more and improve hardware utilization from 5–15% to as much as 80% or more—
without sacrificing performance. New configuration maximums support even the largest app environments for unprecedented scale. Efficiently manage infrastructure with dramatically faster patch and upgrade
times. Migrate workloads to the hybrid cloud seamlessly with unified visibility.
Maximize uptime across your cloud infrastructure – Reduce unplanned downtime and eliminate planned downtime for server and storage maintenance. Our average customer reports a whopping 54%
decrease in downtime, onaverage!
Dramatically lower IT costs – Customers have trusted vSphere for their mission-critical workloads for over a decade and have reported phenomenal benefits such as a 2.4x ROIwithin a year and
a 53% reduction in IT costs.
Agility with control – Respond quickly to changing business needs without sacrificing security or control, and deliver zero-touch infrastructure with built-in availability, scalability,and performance guarantees
(boost app performance up to 6X) for all business-critical applications running on vSphere. Extend the benefits of virtualization to AI/ML and VDI.
H E L P F U L LINK S : S OLUTION S A L E S P L A Y S : PR IMAR Y COMPETITOR S :

VMware vSphere Public Page ACJ: OperationalEfficiency Microsoft H yp e r -V
VMware vSphere Partner CentralPage C i t r ix H yper vi sor
Solution Brief Re d H a t Vi rtualizatio n

vSphere (continued)
COMPETITIVE D IF F ER ENTIATOR S :
STRATEGIC ADVANTAGE: vSp h e r e i s t he b e st o p tio n fo r a ny c u sto mer t hat w an ts a fl exib le fu tur e. With Microsoft, the onlyfuture they want is for customers to move to Azure and ONLY Azure. In
fact, their recent licensing price increases have made it obvious that they want to push people to Azure as fast as possible. VMware vSphere customers will always have flexible options for their future including
the World’s best hardware ecosystem for on-premises and a growing list of hybrid cloud options, including AWS, IBM, and over 4,300 cloud provider partners!
H i gh -a vailab ili ty a n d fault t o leran ce fo r yo ur a p pli cati ons a re a u tomat ically b u ilt-in t o o u r p latfo rm. Microsoft and most cloud providers force customers to build their ownhigh availability
rules from scratch and they don’t even offer the in-memory, real-time availability capability from our fault tolerance feature that your Tier-1 appsdemand.
Mi c r o soft fo r c es c u sto mer s i nto a r i sky a n d c h alle ngin g p a tch c ycl e s i nce t heir p r ivate c l ou d so luti on fo r c es c u sto mer s t o i nstall a full ve r s io n o f W i n d o ws Se r ver b efo re t hey c a n
e ve n vi r tual ize t heir w o r kload s. Don’t get caught in the repetitive and archaic process of “Microsoft Windows Update Tuesday” cycle that forces customers to reboot their entire data center every time a new
patch comes out.
VMw a r e o ffe rs t he m o st c om pl ete a n d fl exi ble p o rtfol io o f h i gh i mp act vi rtualization so lut ion s i n t he i n d ustr y. Reduce risk and provide superior investment protection for the future by
showing your customers than an investment in vSphere gives them access to unique innovation and solutions that Microsoft doesn’t have such as vSAN, NSX, Horizon, VMware Cloud Foundation, VMware Cloud
on AWS, VMware Hyperconverged Software, vRealize Suite andmore.
On e i s gr e at er t han e ight! vCe nt er, VMwa re’ s o n e s in gle m a na gemen t i nter face with e nd -t o -en d visib ility a n d c e ntral ized a u tomat ion i s far b etter t han t he m a ny i n t erfaces a n d
p o w e r she ll s c rip tin g r e qu ire d t o m a nage Mi c rosoft H yp e r -V w i th Syst em C e nt er. Recent announcements by Microsoft around Operations Management Suite (OMS) and AzureStack have only
added to the confusion on what their defined standard for management will be inthe future.
vSp h e r e h a s fa r gr ea ter VM d e n s ity (t he # o f VMs yo u c a n fit i n t o a h o st s er ve r) d u e t o o ur s up eri or m e mo r y m an agem ent t e chn iq ues, all e n ab led a n d m a n aged a u tomat icall y.
Dynamic Memory, Microsoft’s one approach to VM memory management is manual and not reliable for production workloads, forcing customers to fully reserve the RAM assigned to each VM. By not being able
to overcommit and “share” memory across VMs, Hyper-Vcustomers simply cannot fit as many VMs on a host when compared to VMware.
Th i s m e m o r y m a nagem en t i s a b i g d eal! Microsoft Hyper-V customers will be forced to purchase more hardware and licensing (higher CapEx) to deploy the same number of VMs and will have to manage
many more hosts and complexities due to their inferior VM density (# of VMs that fit on a host). VMware’s higher VM density simply requires less “stuff” (hardware, licensing) to purchase and manage to deploy the
same number of VMs. This VM density difference is the biggest “gotcha” that customers encounter when considering Microsoft. You can quickly show the TCO impact of this to your customers via
http://vmware.com/go/tcocalculator.
vSp h e r e c o n ti nue s t o i n novate o n fe atu res t hat Mi cr osoft d o esn ’t e ven h a ve, s u ch a s l o n g-d i stan ce a n d c r oss-vC en te r vMo tion c apab ilit y b e tw een r emo te d a ta c en ter s, d i stri but ed
r e s o u rc e s ch edu li ng, fault t o leran ce, p r o active r e sou rc e m an agem ent , a n d m or e.
vSp h e r e h a s t h e m o st s u pp or te d o p e rati ng s yst ems - 9 5 vs a p p r o xim ately 3 0 fo r m o st o f o u r c omp etit ion . Think about what this means for the next workload you try to virtualize; odds are
far better that it will be supported on our vSphereplatform.
vSp h e r e h a s a s mall a ttac k s ur face (141 MB d i s k fo otpr int) vs H yp e r-V, w h i ch r equ ir es a 15 G B full i n stall o f W i n d ow s Se r ve r.
C u s t o m er s l o okin g t o gr o w a n d e x p a nd t o r em ote o r b r an ch l o catio ns c an l e ver age l o w -co st vSp h e r e R O BO l ic ensi ng t o s a ve a s igni ficant a mo un t o f e x p en se b y u t i lizing t hei r
e x i s tin g vC en ter i nstall t o c en trally m an age a n d o p ti mize all wo rkl oad s a cr o ss all o f t h eir l o catio ns. Microsoft requires customers to fully license each location with expensive System Center and
restrictive WIndows Server licensing, forcing them to spend considerably more money, which does not even result in the fully centralized approach that VMware provides.

vCenter Server
KEYWORDS:
Virtualization Management Centralized Management Management
V A L U E PR OP:
VMware vCenter Server™ provides a centralized and extensible platform for managing virtual infrastructure. vCenter Server manages VMware vSphere® across hybrid cloudenvironments, giving IT
administrators simple and automated control over the virtual environment to deliver infrastructure withconfidence.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: vCenter Server provides centralized management of virtualized hosts and virtual machines from a single console. It gives administrators deep visibility into the configuration of the critical
components of a virtual infrastructure—all from one place. With vCenter Server, virtual environments are easier to manage; a single administrator can manage hundreds of workloads, more than doubling
typical productivity when managing physicalinfrastructure.
Analyze and remediate issues quickly with visibility into vSphere virtual infrastructure.
Deliver the security and availability of vSphere through automated proactive management features such as automated load balancing and out-of-the-box automationworkflows.
Extend on-premises virtualization capabilities seamlessly to vSphere-based public clouds, such as VMware Cloud on AWS, no matter which version of vCenter Server you arerunning.
Reduce management complexity a n dt im e taken for large scale deployments.
Native HA now included with 1-step migration capabilities along with a 2x increase in scale and 3x increase in performance!

VMware vCenter Server PublicPage D e s i gn e d fo r C l ou d – Microsoft System Center Operations Manager (SCOM) is built on an architecture designed to manage legacy physical
infrastructure, while vCenter was purpose-built to manage a virtual infrastructure, delivering centralized intelligence and resource
VMware vCenter Server Partner Central Page management, and policy-based automation.
Datasheet I n r e a lity, Mi croso ft r eq ui res t h e i nstallation o f e i ght s epar ate m a nage men t c o mp on en ts p lu s P o wersh el l s cr ip tin g t o gai n
e ve n a s e mb la nc e o f t he o ver all c apab ilit ies t hat vC ent er p r ovid es. C u st om er will h a ve t o i nstall, c on figu re a nd m a na ge a
ve r y c o m p l ex list o f Mi c roso ft p r o du ct s – many that were designed in an era of physical-only data centers and retrofitted for virtualization.
PR IMAR Y COMPETITOR S : These eight complex Microsoft management components are Virtual Machine Manager, Failover Cluster Manager, Disk Manager, Hyper-V
Manager, Network Control Panel Admin, NIC Teaming, Data Protection Manager, and Orchestrator.
Mi c r o soft Sys te m C en ter + H yp e r -V
C u s t o m er s l oo kin g t o gr o w a n d e x p an d t o r emo te o r b r an ch l o catio ns c an l ever age l o w-co st vSp h e r e R O BO l i cen sing t o
s a ve a s i gnifi cant a m ou nt o f e x p en se b y u t il izing t heir e x ist ing vC e nt er i nstall t o c e ntrall y m a n age a n d o pt imi ze all
w o r kl o ad s a c ro ss all o f t h eir l o cati ons. Microsoft requires customers to fully license each location with expensive System Center and
restrictive Windows Server licensing, forcing them to spend considerably more money, which does not even result in the fully centralized
approach that VMware provides.
33 C ON F IDEN TIAL N OTE: V MW ARE F IELD AN D P ARTN ERS ON LY BBack

ac k to
to TOC
TO C
N etworking a nd Security
NSX Data Center • Create entire networks insoftware

• Help customers realize the truepotential of a
NSX Cloud
Software-Defined DataCenter
VMware SD-WAN by VeloCloud NSX
• Lower TCO 30-50% withvirtualized
Hybrid Connect networking
AppDefense • Bring security inside the datacenter
with micro-segmentation and automated
vRealize NetworkInsight
policies at the VMlevel
Carbon Black

Back to TOC
NSX Data Center

KEYWORDS:
Networking Network Virtualization Micro-Segmentation Security Switches Routers Firewalls
Load Balancers VPN Virtual Networking Security Policies Isolate Networks Switching Routing
V A L U E PR OP:
VMware NSX® Data Center is the network virtualization and security platform that enables the virtual cloud network, a software-defined approach to networking that extends acrossdata centers, clouds, endpoints, and
things. With NSX Data Center, networking and security is brought closer to the application wherever it’s running, from VMs to containers to bare metal. Similar to the operational model of virtual machines, networks
can be provisioned and managed independent of underlying hardware. NSX Data Center reproduces the entire network model in software, enabling any network topology—from simple to complex multitier
networks—to be created and provisioned in seconds. Users can create multiple virtual networks with diverse requirements, leveraging a combination of the services offered via NSX or from a broad ecosystem of third-
party integrations ranging from Next-Generation Firewalls to performance management solutions to build inherently more agile and secure environments. These services can then be extended to a number of
endpoints within and acrossclouds.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: VMware NSX delivers a completely new operational model for networking that forms the foundation of the Software-Defined Data Center. Because NSX builds networks in software,
organizations can achieve levels of agility, security, and economics that were previouslyunreachable with physical networks.
Be n e fit fr o m n o n-d isr up tive d e pl oymen t over existing physical networks or next generation topologies. You can use your existing network hardware withNSX.
Re d u c e n e tw or k p r o visio ni ng t ime fr o m d a ys t o s e co n ds a n d i mp r ove o p erati onal effi cien cy t hr ou gh a ut omati on.
L o w e r T C O 3 0 -5 0 % wi t h vi rtual ized n e two r ki ng.
Se c u r e ly i so late VM’ s from other VM’s with micro-segmentation insidethe data center.
Ea s i l y as sign p oli cies t o gr o u p s o f vi rtual m a ch ine s and as more virtual machines are added to the group, the policy is automaticallyapplied to the virtual machine.
W o r kl o a d m o bili ty i nd ep end en t o f p h ysi cal n etw or k t o po lo gy w ith in a n d a cr os sd ata c e nt ers Workload mobility independent of physical network topology within and across data centers—
even for cloud-native workloads. NSX Data Center (ENT+ version) includes HCX to enable on-premises data center to on-premises data center LIVE migrations atscale.
D e p l o y o n a n y h ype rviso r and consume through any cloud management platform.
En h a n c e d s ecu rit y a n d a d van ce d n e tw or ki ng s er vices through an ecosystem of leading third party vendors.

VMware NSX Data Center VMware NSX Data Center Ne t wo r k c o nfigu rati on s a re c o ntai ned w ithi n t he VM, a l lo wi ng fo r e ase o f p or tabili ty a n d fl exible
Datasheet
Public Page Partner CentralPage d e p l o ymen t. With competing solutions, the network is generally configured outside theVM.
Ne t w o r k c o nfigur atio n a n d s ecu rit y p o lic ies a uto matical ly m o ve w ith t he VM even when a VM is
S OLUTION S A L E S P L A Y S : moved to another data center or the Cloud, unlike thecompetition.
TNS: Cloud NetworkConsistency Cisco ACI requires the customers purchase expensive Nexus 9000 series switches to achieve even a semblance of
software defined networking.
TNS: InternalFirewall
Cisco believes that the control point for the Cloud should be the network layer whereas VMware believes that
TNS: Cloud NetworkAutomation the application should be the control point for any Cloud resources, hence we have enabled the VM to directly
control what it needs from a network and securitystandpoint.
PR IMAR Y COMPETITOR S : Microsoft networking and security is largely done outside the VM, with little visibility or understanding of the
specific requirements of each VM. Because of this, there is very limited network automation in a Microsoft
C i s c o Syst ems (AC I ) Mi c r osoft I l l umi o
virtual data center. Plus, with Microsoft, customers areforced to rewrite network, security and firewall policies
when they move workloads around their data center or to the Cloud.
St a t us Qu o - t h e t raditional l e gacy 3 -tier p hysical n etwork ar chit ectur e

NSX Cloud
KEYWORDS:
Cloud Security Networking Service Security Across Clouds Virtual Cloud Network
V A L U E PR OP:
VMware NSX®Cloud delivers consistent networking and security for applications running natively in the public cloud. NSX Cloud uses the same management plane and control plane asNSX Data Center, enabling a
single networking and security solution from the private data center to the public cloud.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: Common networking and security, across public clouds such as AWSand Azure, significantly improves scalability, control, and visibility—with lower OpEx.
Si m p l e s calabilit y a cr o ss virtu al n etw or ks, availabil ity zo n e s, r e gio ns, a n d p u b lic c lo ud s.
P r e c i se c ont rol o f sec uri ty a n d n et wo rkin g s ervic es brings protection and standardization to applications.
En d -t o -e n d vi s ibilit y o f n et wo rki ng a n d s ecu rit y ensures the health and compliance of applications in public clouds.
VMware NSX Cloud PublicPage
VMware NSX Cloud Partner Central Page
Datasheet

VMware SD-WAN by VeloCloud

KEYWORDS:
SD-WAN Wide Area Networks SDN
V A L U E PR OP:
VMware SD-WAN by VeloCloud™ enables enterprises to support application growth, network agility, and simplified branch implementations while delivering optimized access to cloud services, private data centers,
and enterprise applications simultaneously over both ordinary broadband Internet and privatelinks.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: VMware SD-WAN increases agility and cost effectiveness, while assuring application performance across the WAN.
D e p l o y i n m inu tes with zero-touch deployment capability. Activation, configuration, and ongoing management are all handled in the cloud.
As s u r e d a p pl icatio n p e r for man ce with service level and capacity boosts of hybrid networks or of standard internet links. Bandwidth usage is optimized across the entire organization.
Un i fi e d a n d r o b ust s ecu rit y with IPsec encryption provided end to end from branches to data centers and for dynamic branch to branch communications.

VMware SD-WAN by VeloCloud PublicPage Continuous network uptime for increased sales and productivity. VMware SD-WAN delivers protection from service
interruptions at sub-second per packet for continuous productivity. Competitors don’t have the speed or completeness,
VMware SD-WAN by VeloCloud Partner CentralPage
with many having several second flow or even 30 second failover
Solution Brief
Bandwidth detection and dynamic multi-source inbound QoS. None of our competitors offer this service.
Faster routing with intelligent learning speeds productivity. None of our competitors offer this service (only Nuage but
Ci s co Si l ve r P ea k Ve r s a they primarily deliver through serviceproviders).
Improve application performance across degraded links, including real-time applications such asvoice, and even in
single-link scenarios with dynamic optimizationcapability.

NSX Hybrid Connect

KEYWORDS:
Network Extension Migrate Workloads Migrate VM Bulk Migrate
V A L U E PR OP:
NSX Hybrid Connect provides infrastructure hybridity and application workload mobility at scale, to seamlessly and securely migrate workloads between data centers and clouds. Management is automated
and simplified. IT staff can use existing tools and skillsets.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: NSX Hybrid Connect provides WAN optimized, bidirectional, multisite hybrid interconnects and network extension. Hybridity makes apps oblivious to where the VMs reside and gives a seamless and
secured environment to migrate VMs.
Re d u c e m i gr ati on r isks a n d co sts.
Bu s i n e ss c on tinu ity – VMs can be migrated cold, warm (reboot) or live with no downtime and without re-architecting applications.
I m p r o ve I T p r od ucti vi ty – bulk migrations to hours or days vs. weeks or months.
Mo d e r n ize i n i nc remen tal s t eps, or transform on a largerscale.
VMware NSX Hybrid Connect PublicPage
Datasheet

AppDefense
KEYWORDS:
Endpoint Detection and Response Security Application Attestation Incident Response
Application Security Secure Manifest Store App Intended State
V A L U E PR OP:
VMware AppDefense™ is a data center endpoint security product that protects applications running in virtualized environments. Rather than chasing after threats, AppDefense understands an application’s
intended state and behavior, then monitors for changes to that intended state that indicate a threat. When a threat is detected, AppDefense automatically responds.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: VMware AppDefense is a data center endpoint security product that protects applications running in virtualized environments. Unlike existing endpoint security solutions that chase threats,
AppDefense focuses on monitoring applications against their intended state – what they’re supposed to do – and automatically responding when they deviate from that intended state, indicating athreat.
Au t h o r itati ve kn o w le dge o f ap pli catio n i n ten ded state – when you know what’s good, you can detect what’s bad and streamline application securityreviews.
Au t o m a t ed , p r ec ise t hr eat r e sp on se – t h e r i gh t r e spo n se at t h e r ight t ime.
I m p r o ve t hr eat d etect ion i n t h e Se cur it y Op er atio n s C e nte r(SOC )
I s o lat ion fr o m t h e at tack su rfac e – p r o t ect t he p r ot ecto r. Si m pli fy d a ta c ent er e nd po in t s ecur ity.

VMware AppDefense Public Page S e curity S oftwa re : I mple me nting s e curity a s a n a g e nt in the g ue s t – A software agent in the guest benefits from fantastic context;
you can see the application, the user, the configuration, changes, etc. The problem is a completely vulnerable spot. It is in the same “trust
VMware AppDefense Partner CentralPage domain” as the attacker. If an attacker compromises the machine, it can manipulate or disable the security agent. This happens all the time. If
the security solution is successful in stopping the attacker, eventually the attacker goes after the security control. Endpoint agents have context but
Solution Brief no isolation.
S OLUTION S A L E S P L A Y S : S e curity Ha rdwa re: I mplementing s ecurity a s a box on the wire – When you implement security as a box on the wire, you have isolation.
It’s in a separate trust domain so if the guest is compromised, the box still works. That doesn’t mean it can’t be compromised (that box is also made
up of software). But the attacker can’t just disable it from their position in the guest. They need a second ”break-in”. But that box on the wire has
TNS: InternalFirewall
no context. It doesn’t see the application, the user, the config, etc. Any context it gets it has to reverse engineer with heavy computational cycles.
Many times it’sguessing.
T he hy pe rv is or is in a unique pos ition to ha v e both conte xt a nd is ola tion – The hypervisor host is also a separate trust domain. It
Se c u r i ty So ftwar e Se c u r i ty H ar dw ar e is isolated from the guest, and that isolation is reinforced by hardware primitives in the intel chipset. But it also has incredible visibility into the
(agent in the guest) (box on the wire) guest to provide context.

vRealize Network Insight

KEYWORDS:
Network Performance Network Analytics Network Security Network Compliance Micro-Segmentation
Network Planning Network Best Practices NSX Deployments East-West Traffic Network Visibility
V A L U E PR OP:
VMware vRealize® Network I nsigh t™ delivers intelligent operations for software-defined networking and security. It helps customers build an optimized, highly-available andsecurenetwork infrastructure across
multi-cloud environments. It accelerates micro-segmentation planning and deployment, enables visibility across virtual and physical networks, and provides operational views to manage and scale VMware
NSX ® deployments.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: Ac c e l e rat e a pp licati on s ec uri ty a n d n e tw or ki ng a c ro ss p r ivat e, p u bl ic, a n d h yb r id c l o ud s. By being able to quickly and accurately analyze. plan and deploya security + micro-
segmentation strategy, with a modern and simple interface, while also being able to leverage their existing network investments, customers can find immediate benefit from this innovativetechnology.
Ea s t -w e st t raffic a nal yti cs fo r s ec uri ty a n d m i cr o-s egmen tat ion d esi gn.
Ac c e l e rate Mi c ro -Segmen tat ion P l an ni ng, Re c om men d ati on s a n d C o m pl ian ce – Comprehensive netflow assessment and analysis with unprecedented scale lets you model security groups and
firewall rules. Recommendations make micro-segmentation easier to deploy. Continuously monitor and audit compliancepostures over time
Op t i m i ze Ne tw o rk P er fo r man ce w i th 3 6 0 Vi sibi lity – Get virtual and physical network topology mapping and performance optimization across overlay and underlay.
En s u r e H e alt h a n d Availab ilit y o f N S X D ep lo yme nt – The Intuitive UI and natural language search helps you quicklypinpoint issues and accelerate troubleshooting. Get best practices for deployment and
compliance.
C o n t r o l a n d t r ackin gto meet audit and compliance requirements for virtual distributed firewalls.
Na t u ral L a ngu age Sear ch and enhanced user experience for rapid troubleshooting.
VMware vRealize Network Insight PublicPage F a s t time to v a lue – Increase speed and accuracy of micro-segmentation deployment and rapidly operationalize NSX environments
with out-of-the-box best practice.
VMwarevRealizeNetworkInsight PartnerCentralPage E a s e of us e – Modern, simple, Google-like search with easy access to NSX activities and security events.
Datasheet Le v e ra g e y our e xis ting inv e s tme nts – Integrates with all major 3rd party network vendors with out-of-the-box discovery of virtual &
physical topology and quickly onboards existing teams to operate NSX easily.
PR IMAR Y COMPETITOR S : G R E A T cus tome r mome ntum – vRealize Network Insight continues to impress customers and analysts. Awards include Winner of
Best of VMworld Finalist, Cyber Defense Magazine - Most Innovative Enterprise Security Solution and Gartner awarded it their Cool
C i s c o Sys t ems Mi c r o soft Vendor for Enterprise Networking.

Carbon Black
KEYWORDS:
Security Endpoint Security Datacenter Security Antivirus (AV) Threats
Threat Monitoring Secure Data Centers Infrastructure Protection Ransomware Protection Malware Protection
V A L U E PR OP:
Carbon Black delivers an endpoint security suite with faster and more effective security capabilities through a cloud-delivered platform that shares one console and one lightweight agent. Carbon Black provides
proactive, real-time visibility into threats and alerts customers to things that traditional antivirus offerings do not see, and then prioritizes those alerts so customers know what to focus on. This allows customers
to consolidate numerous security products into one simple, highly responsive platform across their entire hybrid cloud.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: Carbon Black provides an endpoint protection platform (EPP) that prevents more threats, gives actionable insights, and helps organizations operate faster and more effectively. Carbon
Black accelerates and unifies our customers’ security strategies by using VMware to create an intrinsic security layer across our customers’ most important security control points – network, workload, endpoint,
identity and analytics, as a unified, cloud-delivered, built-in service.
Prevent Known & New Attacks as They Evolve: Carbon Black analyzes attackers’ behavior patterns over time to detect and stop never-seen-before attacks, whether they’re malware based or fileless.
Investigate Threats & Close Gaps in Real Time: Get the insight you need quickly and easily. Visualize the attack chain, identify root cause, and respond immediately to threats.
Augment Internal Expertise: Gain round-the-clock eyes on glass from our threat experts, who provide validation, context into root cause, and automated monthly executive reporting
Improve IT Hygiene & Asset Management: Easily audit and change system state to track and improve your security posture/
Hunt for and Remediate Threats: Proactively hunt for abnormal activity leveraging cloud-delivered threat intelligence and custom watchlists to automate repetitive hunts
Secure Virtual Datacenters: Achieve superior protection from advanced threats without compromising availability and performance through embedded securityin the hypervisor
Why Carbon Black Public Web Page More than 5,300 global customers, including 35 of the Fortune 100, trust Carbon Black to keep their organizations safe, making it
one of the most widely-used solutions in the security space.
VMware Carbon Black Acquisition Press Release
Carbon Black has been a leader in endpoint security for years, garnering awards from all major analysts as well as being noted as The Best
Video: VMware App Defense + Carbon Black Cybersecurity Company and Best Endpoint Security Solution by the 2019 Cybersecurity Excellence Awards because of our ease-of-use, and the
from providing unique and insightful threat research for our customers.
PR IMAR Y COMPETITOR S : The most common feedback our users give us is that all of the solutions they explored were far more complicated in their ability to easily
see what was happening and how any policy changes they make would affect their endpoints.
Crowdstrike Malwarebytes
Our customers tell us how much they love how easy Carbon Black is to setup and manage and how phenomenal our support is, while
FireEye Symantec also indicating the “management nightmare” they have experienced in competing products that force them into manual signature
validation, challenging granular control and very limited overall threat visibility.
Tanium Cylance

Stora ge a nd Availability
• Radically simple, policy-basedautomation
Site Recovery Manager
• Zero-downtime app mobility
• Reduce recovery time tominutes

Back to TOC
Site Recovery Manager

KEYWORDS:
Disaster Recovery Orchestration Business Continuity Replication
Application Availability Automated Orchestration Data Center Migration BC/DR
V A L U E PR OP:
VMware Site Recovery Manager™ is the industry-leading solution to enable application availability and mobility across sites in private cloud environments. Site Recovery Manager isanautomation software that
integrates with an underlying replication technology to provide policy based management, non-disruptive testing and automated orchestration of recovery plans. This provides simple and reliable recovery and
mobility of virtual machines between sites with minimal or no downtime.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: Achieve zero-downtime application mobility orchestrating live migration of virtual machines at scale across sites when used for data center migration. For DR, reduce recovery time to
minutes with reliability using automated orchestration workflows.
C a n b e c o n s u m ed a s a se rvice o n A W S: VMware Site Recovery
D e c r e as e D R co sts b y 21% eliminating replication software.
L o w e r t h e t otal c o st o f o w ne rsh ip fo r D R b y u p t o 5 0 %.
P e r fo r m fr e quen t n o n-d isr upt ive t estin g, e ven d u ri ng b u sin ess h o ur s, to ensure predictable recovery objectives.
Ac h i e ve a u tom ated D R fai lover w ith R T O a s l ow as 3 0 m in ut es.
Ze r o -d o w n ti me a p p m o bi lit y-- m o ve l ive vi rtual m a chi ne s at s cale b et ween s ites o ver m etr o d i stanc es.
P r o vi d e a p p -agn o sti c s olut ion to protect any virtualized app.
Offe r s yn c h ro n ou s s t or age r epli cation o pt io ns fo r ze ro RP O.
VMware Site Recovery Manager Public Page C r e a t e a ut om ated r ec over y p lan s fo r a n e n tire s ite with multiple protection groups, VM priority levels, and VM start orders. Zerto
can provide Virtual Protection Groups to protect groups of VMs but they do not provide a fully customizable recovery plan like SRM. Veeam
does not let you automate your recoveryplan.
VMware Site Recovery Partner CentralPage
C u s t o m ize s cr ipt s e xt ensivel y such as post boot-up, during testing, as well as in-guest and on the recovery serverwhile Zerto only has
the option to run one external script before the recovery and then one after. Veeam has no comparable capability.
Datasheet
Ea s i l y o r chestr ate t h e fai lover of your data center’s I P addresses, network and security policies by pairing SRM with NSX. Neither
PR IMAR Y COMPETITOR S : Veeam nor Zerto has such a capability or integration to make thiseasy.
Ga in zer o -ti me a pp mobi lity with c entrali zed rec over y p lans, nondisruptive testing and automated orchestration when paired
Ze r t o with stretched storage clusters, while Veeam and Zerto have no such capabilities at all. With SRM, this approach substantially reduces the
recoverytime byup to 40%sinceit doesnotneedtore-configure IP addressesor securitypolicies.
Ve e a m Ac c e s s gr anular p olicy b ased m anagement at the VM level for compute, storage and BC/DR, which lowers operating costs by seamlessly
provisioning the correct policy during VM creation in a DR event. Zerto and Veeam have no comparable approach, forcingmuch oftheworkto bea
riskyandmanualprocess.Zertocosts60% morethan SRManduses10Xresources.

Hyperconverged
Infrastructure
vSAN and vSANReadyNodes • Combine compute, network, storage, and

management into ahyperconverged
infrastructure appliance to deliver asmart, cost
efficient, resilient all-in-one solution.
• Simple, scalable, lowTCO
• Deploy anentire SDDC ina fraction of the

time.

Back to TOC
vSAN and vSAN ReadyNodes

KEYWORDS:
Storage Virtualization Replication SAN Storage Policies Hyperconverged Infrastructure(HCI)
Storage Automation Automation (Storage) Cost Savings Data Replication
V A L U E PR OP:
VMware vSAN™ provides a new H CI experience by addressing three key needs: simplified management, application consistency, and proactive support. Uniquely embedded in thehypervisor, vSAN delivers
flash-optimized, high performance storage for private and public clouddeployments.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: The VMware H CI strategy, built on the power of vSAN, delivers flash-optimized, secure shared storage with the simplicity of an experience native to VMware vSphere® for all your
critical virtualized environments. vSAN lowers the total cost of ownership (TCO) and can scale to tomorrow’s hardware, next-gen applications andmulti-cloud paradigms.
Cost Savings - vSAN leverages commodity x86 components that easily scale to drastically lower TCO by up to 50%, while also delivering all-flash solutions for as low as half the price of competitive hybrid H CI
systems. Seamless integration with VMware vSphere® and the entire VMware stack makes it the simplest storage platform for virtual machines—whether running business-critical applications, virtual desktops
or remote ITapplications.
Scale to tomorrow - Enjoy a common storage platform for your applications, whether running on-premises or in the cloud. When combined with NSX, a vSAN powered SDDC can extend on-premises storage
and management services across different public clouds ensuring a consistentexperience.
Great ROBO use cases - Manage your remote and branch office with little to no local IT staff, vSAN provides a simple, cost-effective, and highly available solution that can be centrally managed from the main data
center.
Evolve without risk - vSAN reduces the risk of modernizing your infrastructure by leveraging existing tools, skillsets, hardware preferences and software solutions. Address growing security concerns with the first
native H CI security solution, providing data-at-rest protection against unwanted access todata.
H E L P F U L LINK S : PR IMAR Y COMPETITOR S :

VMware vSAN Public Page Nu t a n ix Mi c r o soft
VMware vSAN Partner Central Page Si m p l ivit y C i s c o H yp er flex
Datasheet P i vo t 3
ACJ: H C I and InfrastructureConsolidation

vSAN and vSAN ReadyNodes (continued)

L o w e r T C O a n d Gr o w th Fl ex ibi lity – Configurations are often half the cost (or less) than Nutanix configurations. Plus, Nutanix forces customers to grow one large $25k+ node at atime whereas vSAN lets
customers choose how to grow - add a drive or two or anotherserver - the flexibility and choice is up to you!
C h o i c e – vSAN ReadyNodes are available in 200+ OEM configurations, which isover 5X more than Nutanix offers. This VMware advantage means less disruption to existing procurement processes,
faster adoption, less training and lower risk
Nutanix positions features like deduplication and compression but customers would need to achieve absurd deduplication rates of 20:1 or greater to even justify the cost difference vs vSAN.
Su p e r i o r P e r for m anc e – vSAN is already built into our vSphere hypervisor and does not require any extra storage appliance VMs which take resources and limit I O . Nutanix requires a virtual storage
appliance on EVERY NO DE , which can require 32GB+ of RAM, severely impacting the number of VMs that they can deploy on their hardware.
Over 10,000 customers are using vSAN, with everything from small ROBO sites to large, business-critical clusters realizing the benefits and cost savings on this platform.
v S A N i s m atu re t e ch no lo gy - Storage solutions like Microsoft Storage Spaces Direct are actually first-gen software solutions that require the full installation of Windows Server and are completely separate
from the VM, providing nowhere near the hypervisor-level integration of vSAN. Think of this Microsoft solution as a “build it yourself” SAN, running on Windows Server, which has all of the risks, patching, security
issues and challenges that come from running Windows Server. Is this really the platform you want managing yourstorage?
v S A N i s ac tually p art o f o u r vSp h e re h ype rviso r fo r t he h i ghest l evels o f e ffic iency a n d i n tegrat ion - Nutanix and other H CI solutions are more “bolted-on” types of architectures, with storage
implemented through a separate Virtual Storage Appliance (VSA), which leads to lower resource efficiency, inferior VM density and possible feature tradeoffs, since it is not part of the core hypervisor.
Si n gl e H C I s o ft war e st ack w ith s i ngl e-p an e-o f-gl ass m an agem ent r e du ces Op Ex .
D e l a ye d feat ure s u pp or t -Integration and testing of 3rd party solutions like Nutanix add delays to when new features will be supported versus the native stack of vSAN.
H i gh e s t P e rfo r mi ng H C I —u p to 5 x—deli ve rs t he a bility t o m ee t p er fo rm ance d e man d s o f a n y a p plic ation .
v S A N i s a vSph ere-i nt egrated ar chitectu re that p r ovid es t he c on fiden ce t o virtualize an y app lication - It is an all-in-one-solution, with no additional appliances or VSA needed. Optimized
I/O path (hypervisor communicates directly with hardware) eliminates additional network hops. Less memory, less CPU impact (<5%) leading to higher efficiency and consolidation. Evolve compute
virtualization software to HCI software in 2 clicks. No additional software needed. Managed entirely through existing vSphere tools.
C ompl e t e wo r kflo w i nt eroperabili ty - Compute, storage, and networking are all managed through the vSphere Web Client. Critical features like HA, vMotion, and DRS work seamlessly across the
VMware H CI software stack. Such high level of integration is unattainable byany other H CI solution and in some cases, such solutions require customers to switch off important vSphere functionality. For
example one product that relies on data locality illogically requires customers to turn offDRS!

Internet of Th i n gs
Pulse loT Center • Easily manage heterogeneous environments
• Improve reliability
• Secure, enterprise grade from the edge to the

cloud
• Accelerate ROI

Back to TOC
Pulse loT Center

KEYWORDS:
Edge IT and OT Connected Devices OTA
SDK Edge Devices Device Management Platform DMP
V A L U E PR OP:
VMware Pulse IoT Center is a secure, enterprise-grade, end-to-end IoT infrastructure management solution which enables IT and OT to have complete control of theirIoT implementations, from the
edge to thecloud.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: An I o T-r e a d y i nfrastr uctu re h as u n iqu e r e qu ire ment s with onboarding, configuring, managing, and securing connected devices. VMware can help organizations
achieve IoT infrastructure excellence and deliver successful business outcomes that meet the needs of both IT and OTorganizations
Manage Broader -Simplify IoT complexity by managing various heterogeneous environments as easily as one.
Operate Smarter -Improve reliability of your IoT infrastructure by providing accurate and real-time visibility of thing “health” and acting on anomalies as they arise.
Protect Better - Provide peace of mind bysecuring your IoT infrastructure across things, edge, network, and applications.
Innovate Faster - Accelerate ROI with a standardized method to onboard devices and provide ease of scalability.

VMware Pulse IoT Center Public WebPage • Existing solutions have limited functionality and specialize in specific features like only OTA updates or only alerting and notification etc.
• Proprietary management tools for specific gateway/ connected things limit customers to certain kinds of gateways and connected things
VMware Internet of Things Partner CentralPage which may or may not fit their functional usecases.
• A lot of the device management tools are part of a larger solution which may not be needed.
Mi c r oso ft : While offering complete and extensible platform APIs and device SDKs along with pre-built alert views, Microsoft has immature
C u m u l o ci ty Te l i t
device management capabilities and limited monitoring and alerting capabilities. Implementation of a device management solution using
Azure requires the deployment of many disparate services and there is limited out-of-the-box support for effective bulk devicemanagement.
Si e r r a W ir el ess Azu r e
Am a zo n
A W S : Nice scaling model allows customers to minimize costs by never overpaying for provisioned capacity. And for customers already
leveraging services within the AWS cloud, AWS IoT provides fully productized integration with many other AWS services and provides excellent
developer usability. With that said, lifecycle management support is lackingand AWS IoT is designed to operate only within the AWScloud.

Di gi ta l Workspa ce
Workspace ONE • Any app on anydevice
Workspace ONE UEMPowered by • Complete workspaceenvironment

AirWatch AirWatch management for lowerOpEx
• Enterprise security andmanagement at

scale
• Flexible delivery includinghybrid

cloud andoffline

Back to TOC
Workspace ONE
KEYWORDS:
Enterprise Mobility Management(EMM) Single Sign-On Unified Endpoint Management (UEM) Mobile Application Management(MAM)
Mobile Device Management(MDM) Identity Management Conditional Access Published Apps
V A L U E PR OP:
VMware® Workspace ONE™ is an intelligence-driven digital workspace platform that simply and securely delivers and manages any app on any device by integrating access control,application management, and
multi-platform endpoint management.
K E Y B ENEF ITS :
STRATEGIC BENEFIT:At t r a ct a nd r e tain t o p t alent with tools that give employees freedom to be productive while maintaining the right data security and compliance. Consumer simple, enterprise
secure. Workspace ONE enables you to drastically improve experiences and tasks that were previously costly, time consuming, and resource intensive.
Al l o w o r gan izati on s to s ecu rel y e m b ra ce Sa a S, m ob il e a pp s while supporting existingenterprise applications.
Ad a p t i ve d ata s ec uri ty a n d e n dp oi nt c om pl ian ce with conditional access ensures the right level of security based on authentication strength, data sensitivity, user location, and device posture. Set and
enforce access and data policies across all apps, devices, and locations inone place.
On e -t o u c h s ingl e s ign -o n t o all u se rs’ a p p s with the choice to use any device, employee or corporate owned.
On b o a r d a n e w e m pl oyee w i th all o f h i s o r h er a p p s and devices in under an hour without tickets and help desk calls.
P r o vi s ion a n ew c o rp orat e l apt op o ut o f t h e b o x, anywhere in the world, from the cloud within minutes.

VMware Workspace ONE Public Page Ci t r ix W o r ks pa ce Ser vice s Mi c r o soft EM+S
VMware Workspace ONE Partner CentralPage Mi c r o soft I n tun e Mo b i l eI ron
Datasheet C i t r ix X e nMo bi le Bl a c kb e rr y/Goo d
SOTI So p h o s
J AMF I BM MAS3 6 0
EDW: Horizon on VMC onAWS
EDW: MDM Transactional
EDW: Win 10
EDW: Secure Office365

Workspace ONE (continued)

Most comprehensive digital workspace solution that offers four areas of innovation and competitivedifferentiation:
Un i fi e d En d p o in t Ma nagem ent
Unified Endpoint Management (UEM) allows users to configure and manage their digital workspaces as well as track operations and automate certain IT workflows. VMware UEM provides four key
differentiators:
• Cradle-to-grave control over operating system and applications – Lifecycle management allowing IT to centrally deploy, upgrade, and end-of-lifetheir most changeable assets.
• Asset analytics for tracking and inventory provides key insights into the systems and operations information resulting in higherSLAs.
• IT automated workflows provides structure and tracking of process requirements for compliance andremediation.
• PCLM capabilities – Windows drop ship and macOS Bootstrap for a streamlined out-of-box management experience for Windows and macOS.
Se c u r i ty a n d I d ent ity -Defi ned W o r ksp ace

Workspace ONE prevents user data loss, keeps corporate data secure, and integrates with Horizon and Citrix products. Horizon provides secure access to Citrix XenApp and XenDesktop in addition to Horizon Apps
and Desktops. VMware NSX® provides an easy to deploy and manage software firewall. Its advantages over other products in the market include providing security within the hypervisor, no additional hardware
requirement, and integration with VMware vSphere®. Further, NSX paired with VMware vRealize Automation™ automates configuration and enforces governance andcontrol.
C o m p r e h en sive C l o u d Ser vi ce
VMware has the advantage in delivery of desktops and apps from the cloud—the ability to deliver any type of workspace from any cloud: public, cloud service provided, or private.
Tr u s t e d P l atfo rm fo r t h e En ti re Or gan izat io n

The VMware software-defined data center (SDDC) is the only platform provides the following uniqueadvantages:
• Reduced CapEx and streamlined management
• Trusted brand with leading statistics for reliability, performance, robustness, andsecurity
• Reduced support costs and increased uptime
The industry’s leading virtualization platform brings together three critical technologies under one umbrella: storage (vSAN), computing (vSphere), and networking (NSX). Tailored integration with EUC results in
real benefits, including 50 percent reduction in storage costs, simplified network provisioning and micro-segmentation, and extensive 3D graphics support. Further, Horizon and VMware Cloud Foundation™
deliver a secure and simple-to-deploy complete solution that reduces deployment time up to 8x with hyper-convergence. VMware leads in innovation with Instant-Clone Technology. This revolutionary capability,
built into vSphere, allows a booted-up parent virtual machine (VM) to be quiesced and “hot- cloned” to produce derivative VMs rapidly. Instant Clone leverages the same disk and memory of the parent, with the
clone starting in an already “booted-up” state. This process bypasses the cycle time incurred with traditional cloning where several power cycle and reconfiguration calls are usuallymade.

Workspace ONE UEM Powered by AirWatch

KEYWORDS:
Enterprise Mobility Management(EMM) Single Sign-on Unified Endpoint Management (UEM)
Mobile Application Management(MAM) Mobile Device Management(MDM)
V A L U E PR OP:
AirWatch® is an industry leading enterprise mobility management solution and powers VMware Workspace ONE. This comprehensive platform is built to manage any endpoint including smartphones, tablets,
laptops, rugged, printers, wearables and IoT devices across all major operating systems in a single management console throughout the device lifecycle. The advantage of managing mobility through AirWatch is
the ability to uniquely support these use cases within a single solution, including full device management, app-level management for BYOD or line of business use cases such as kiosk or shareddevices.
K E Y B ENEF ITS :
STRATEGIC BENEFIT:Ai r W a t c h p r ovi de s u se rs a s e aml ess e x pe rie nc e a c ro ss m u ltip le d evic es, delivering a secure digital workspace for business-critical applications, safely enabling BYOD
and establishing a platform that scales to support new processes to serve a more mobileworkforce.
Unifies management of every endpoint - Manage the entire lifecycle of any endpoint, across all major operating systems in a single management console. Support your varieduse cases within a single
solution, including full device management, app-level management for BYOD or lineof business use cases such as kiosk or shared devices.
Supports the complete app lifecycle - Seamlessly deploy and manage anyapp – native, web or remote – through a single app catalog across every device with built-in single sign-on.
Protects corporate apps and data on any network - AirWatch provides a layered security approach that encompasses the user, endpoint, app, data and network. All security settings and policies can be
configured using a single platform for a comprehensive securitymodel.
Increases mobile productivity with engaging business apps - The VMware Workspace ONE productivity apps suite available with AirWatch provides frictionless access to business apps with inherent security
for employeeproductivity.
Automated compliance e ngi ne t o m o nit or a gai nst thr eats
I n t e gr ated t ec hn ol ogy e c osyst em a n d extensible API framework

Workspace ONE UEM Powered by AirWatch Public WebPage Mi c r o soft I n tun e Mo b i l eI ron
Competitive Microsite Ci t r ix X e nMo bi le Bl a c kb e rr y/Goo d
VMware Workspace ONE Powered by AirWatch Partner Central Page SOTI So p h o s
J AMF I BM Ma s S3 6 0

Workspace ONE UEM Powered by AirWatch (continued)

Al l m a jor analyst r epor ts (Gartn er, Radi cati Gr ou p, I D C , 451 Resear ch , e tc.) s ho w Ai rw atch as t he u n disp uted L EA D E R in En terp rise Mo bile Ma nagemen t a nd Secu rity.
Mo b i l eIro n’s c l o ud a n d o n -p re mis es p r o d uc ts a r e t wo c o mp let ely d ifferent c o d e b a ses. Their on-premises solution cannot be separated for security (Console, End Point MAG,DB separation).
They call this flexibility “Complex.” MobileIron has no true multitenancy and only offers roles-based admin rights. MobileIron heavily depends on partner for identity management.
Mi c r o soft r e qu ire s t wo e x pe nsi ve p r o du ct s (SC C M a n d I n Tu n e ) t o a c hi eve w h at Ai r W atc h d o e s w ith o n e . Remember, SCCM implementations are complex, time consuming and require a
significant amount of additional infrastructure and licensing. In addition, Microsoft has a poor track record for Day Zero support for new OSes or mobile OS updates. Can you afford to wait 90 to 120 days for a
product update?
Remember why AirWatch is the best-rated solution in thiscategory:

• Un p a r al led m u ltit enanc y with a highly scalable and redundantarchitecture.
• Bu i l t fr o m t h e gr o u nd u p o n a t ru e s in gl e p lat form with one code base only.
• Si n gl e c o n s ol e to manage any device anywhere in theworld.
• Se c u r i ty fo c u s a t t he c o re of product development ensures device-level security and seamless access to corporatenetworks.
• Se a m l e ss i n tegrat ion with existing enterprise systems provides significant risk-reductionand CapEx and OpEx savings.
• Fl e x i b le d e p lo ym en ts with full functionality in the Cloud or on-premises and infinite scalability that grows with the organization.

Desktop a nd Application
Virtualization
• Reduce OpEx 63%
Horizon
• 30x fasterimaging
Horizon Apps
Horizon Cloud • Instant app delivery
App Volumes • Zero downtime updates
• Configure in less than halfthe

steps andtime

Back to TOC
Horizon
KEYWORDS:
Virtual Desktop Infrastructure Virtual Desktop Virtual Apps Real-Time Application Delivery
V A L U E PR OP:
VMware Horizon® centralizes end users’ desktops and applications in the datacenter, so IT can efficiently provision new clients, centralize desktop management, and improve security and compliance. The solution
provides the ability to efficiently and cost-effectively deliver, manage, and monitor virtual desktops and published applications to end users who maynot need access to a full desktop.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: H o r i zo n a l lo ws I T t o c en trally m a nage images to streamline management, reduce costs, and maintain compliance, all accessed from one unified workspace to provide end users with
all of the resources they want, at the speed they expect, with the efficiency their businessdemands.
Delivers Desktops and Applications through a Single Platform
Transform static desktops into secure, digital workspaces that can be delivered on demand. Provision virtual or remote desktops and applications through a single VDI and app virtualization platform to
streamline management and easily entitle endusers.
Dramatically Improves ROI
Dynamically allocate resources with virtual storage, virtual compute and virtual networking to simplify management and drive down costs. Reduce day-to-day operations costs with a single platform that allows
you to extend virtualization from the data center to your devices.
Secures Data and Simplifies Compliance
Consolidate control, delivery and protection of end user compute resources with policies that dynamically adapt to the end user’s computing environment. Leverage virtual networking to simply and dynamically
protect data center infrastructure and workloads.
Simplifies Desktop and Application Management
Take advantage of a modern desktop and application delivery architecture that delivers desktops in seconds, reduces storage and operational costs with truly stateless desktops and ensure painless application
packaging andinstallation.

VMware Horizon Public WebPage
C i t r ix X e n D eskt o p / X e n Ap p Mi c r o soft R D S
Citrix Competitive Datasheet
Competitive Microsite
VMware Horizon Partner CentralPage

Horizon (continued)
Most comprehensive digital workspace solution that offers four areas of innovation and competitivedifferentiation:
1. Un i fi e d En d p o in t Ma n ageme nt (UEM) allows users to configure and manage their digital workspaces as well as track operations and automate certain IT workflows where competing offerings
lack many of our UEM features and are not as proven atscale.
2. Th e L e a d i n g P l a t for m fo r D eli ve ry o f all Typ e s o f Vi r tu al Ap p s a n d D e s kt op s - Horizon offers persistent, non-persistent, session-based, hosted, and just-in-time desktops. In addition to
every type of desktop, Horizon also offers every type of application: containerized, hosted, remote, and just-in-time applications. Citrix has some capabilities in these areas, but their products are either not
fully developed or lack the capability altogether, as in the case of app virtualization where they refer customers to Microsoft App-V, which still lacks the full-range of features and capabilities when compared
to our platform.
3. Se c u r i ty a nd I d en tity -D efin ed W o r ksp ac e - VMware Identity Manager is simple to set up and customize, easily integrates with Citrix XenApps and Microsoft RDSH apps, includes a self-service app
store, integrates with VMware AirWatch®,and is available as a cloud or on-premises solution.
• Citrix StoreFront is limited to Citrix products and apps cannot be deployed from other sources such as Microsoft RDSH apps or VMware Horizon RDSH apps.
• Microsoft Azure AD lacks key features that VMware Identity Manager offers such as adaptive management, mobile SSO, device posturing (compliance), on-premises
deployment, and SSO for Horizon and Citrixapps.
4. C o m p r e h en sive Cl o u d Se r vi ce - VMware has the advantage in delivery of desktops and apps from the cloud—the ability to deliver any type of workspace from any cloud: public, cloud service provided,
or private. The VMware comprehensive cloud service strategy is a true hybridsolution.
• Citrix does not have a true hybrid cloud solution, offering only on-premises deployment. Cloud desktop and app deployments may be done on MicrosoftAzure or Amazon Web Services
(AWS) in limited use cases but require an incremental management platform limited to managing only Citrixdeployments.
• Microsoft does not offer a true hybrid cloud solution. They offer on-premises or cloud deployment and the two are notlinked.

Horizon Apps
KEYWORDS:
Virtual Apps Hosted Apps Application Virtualization Published Apps
V A L U E PR OP:
Horizon Apps gives end users quick and easy access to all of their published apps, SaaS apps, and mobile apps through a single unified workspace. These published apps run securely in the data center and can all
be accessed from one digital workspace from any device, anywhere. Built on JMP, VMware’s next-gen desktop and application delivery platform, Horizon Apps raises the bar for published applications, delivering
Just-in-Time applications that makes apps simple and brings speed, scale, savings, and simplicity to app delivery, while enabling access to apps on any device,anywhere.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: D r a w i n g o n t h e b e st o f m o bi le a n d c lo ud , Horizon Apps radically transforms app virtualization, giving you unprecedented simplicity, security, speed and scale—all at lower
costs. Horizon Apps helps you get up and running up to 30x faster while cutting costs over traditional solutions by as muchas 50%.
Deliver Virtual Applications Securely to Any Device, Anywhere - Horizon Apps securely publishes Windows apps in the data center and delivers end users all their apps—including virtualized applications,
apps packaged and isolated with VMware ThinApp, SaaS apps, and mobile apps—in one unified digital workspace on any device, anywhere.
Secures data and simplifies compliance - With Horizon Apps, IT can support real-time validation, streamlined identity management across identity sources like active directoryand LDAP,and provide end users
with contextual and customizable access to resources through a single unified workspace.
Simplifies Application Management by providing organizations with a single and scalable solution that leverages existinginfrastructure.
Ad d i t i on al b u si ness b ene fits in clu de:

• Lower operating costs – modernized management tools, leveragingJust-in-Time apps and one-to-manyprovisioning, drastically reducing storage and operational costs
• Increased productivity –end users can easily and securely access their business-critical apps from any device, anywhere
• Enhanced security -work at the speed of light while sensitive apps and data are secured in the data center

VMware Horizon Apps Public Web Page
Competitive Microsite J u s t -i n -Ti m e D el iver y Ra p id ly d e pl oys b r a nd -n ew R D S hosts and capitalizes on zero downtime rollouts byleveraging JMP
technologies, which include Instant Clones, App Volumes, and User EnvironmentManagement.
VMware Horizon Apps Partner CentralPage
Bu i l t fo r a nd i s t ightly i nt egrate d with o ur So ft war e-De fin ed D a ta Ce n ter , which includes vSphere, vSAN and NSX. This
integration provides a seamless turnkey solution, eliminating the need to build, test and support disparate storage, virtualization and
C i t r ix X e n Ap p Mi c r o soft R D S
networkingproducts.

Horizon Cloud
KEYWORDS:
Desktop-as-a-Service (DaaS) Cloud Hosted Desktops Cloud Management
V A L U E PR OP:
VMware Horizon® Cloud delivers feature-rich virtual desktops and applications using a purpose-built cloud platform that is scalable across multiple deployment options,including
on-premises infrastructure or cloud hosted. The service supports a cloud scale architecture that makes it easy to deliver virtualized, feature-rich Windows desktops and applications to any device, anytime. And,
with a flexible subscription model and turnkey solutions, organizations can easily get up and running and scale quickly.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: Cost and complexity refined - Horizon Cloud radically transforms traditional desktop and application virtualization with a predictable cost modelthat lets you pay as you grow to eliminate costly
capital investments by shifting to a flexible subscription model, speed your time to value by getting users up and running with desktops in minutes and enjoy predictable costs as you scale with turnkey solutions
from a growing ecosystem of trustedpartners.
VMware Horizon Cloud enables the delivery of cloud-hosted or on-premises virtual desktops and apps to any device, anywhere, from a single cloud control plane.
1)Horizon Cloud with hosted infrastructure delivers cloud-hosted virtual desktops and applications without the hassle and cost of managing your owninfrastructure.
2) Horizon Cloud with on premises infrastructure enables unified management of on-premises virtual desktops and applications through a single cloud control plane.
Cross-cloud architecture - Designed specifically to support cloud deployments with a fully multi-tenant cloud-scale architecture, Horizon Cloud lets you deliver virtual desktops and applications on your choice of
infrastructure, whether public cloud, private cloud or a combination of the two.
Clear path to the future - Ensures that you can transition to the cloud on your terms, while getting the most out of your existing investments.
Easy-to-use migration tools - Make it a breeze to move from physical desktops or on-premises VDI environments to Horizon Cloud.
Digital Workspace experience - Horizon Cloud makes it easier than ever for end users to securely access their digital workspaces on any device, at any time, from anywhere. Complete the digital workspace
experience with single sign-on access to all of your desktops and applications with seamless Workspace ONE integration that supports the broadest range of devices including smartphones, tablets, ultralow-cost
PC’s, Mac’s, and more.
Leverage Horizon Cloud user licenses to easily move users between on-premises and cloud-hosted environments as needed.

VMware Horizon Cloud Web Page A W S W o r ks p a c es C i t r ix o n Azu r e
Competitive Infographic C i t r ix o n A W S W o r ks p o t
VMware Horizon Cloud Partner Central Page

Horizon Cloud (continued)

Ul t i mate Fl exib ilit y

VMware gives customers the ability to choose DaaS, on-premises desktops, or both. It supports shared desktops, shared apps, and persistent desktops. Customers can now take advantage of these technologies to
deliver non-persistent desktops with a persistent desktop experience and rapidly deploy virtual desktops in seconds with Instant Clone technology in vSphere.
En t e r p r i se-Gra de Su p p or t a n d Se cu ri ty
Horizon Cloud provides 99.9% SLA and 24x7 support. Support is included with the subscription. Secure Network Separation (Multi-tenancy). Control where users can connect from. Secure Access – direct
connect, VPN for smallerdeployments.
L o w e r Ma n a gem ent C ost s

Horizon Cloud Offers Flexible User-based Pricing. Seamlessly move users between on-premises and cloud environments without purchasing new licenses. Price includes support and bandwidth charges –
nothing isextra.
Be s t En d -Us e r Ex p e ri enc e
Unity Touch provides ease of use beyond just gestures. Supports USB, multimedia, Single Sign-On to apps and desktops. Offers the broadest range of H.264 capable devices including the industry’s lowest
cost $99 PCs—with extended battery life. Choose between PCoIPor Blast Extreme.

App Volumes
KEYWORDS:
Real-Time Application Delivery App Layering
V A L U E PR OP:
App Volumes is a portfolio of industry-leading application and user management solutions for Horizon, Citrix XenApp and XenDesktop, and RDSH virtual environments. These solutions take desktop and
application environments to the next level by providing radically faster application delivery, unified application and user management, while reducing IT costs by up to 70%, and is a key component of JMP—
the next generation of desktop and applicationdelivery.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: I n c r e ase e mp lo yee p ro du ctivity a n d sat isfac tion , without increasing IT staff, by delivering personalized applications and user environments that drivethe business forward
rather than maintain datedarchitectures.
Re d u c e I T c o s ts b y u p t o 7 0 % with one-to-many provisioning, painless packaging, and stable installation
Fr e e u p c r u c ial I T r e so ur ces fr o m r e petiti ve a pp licati on a n d u ser p ro file m ai nten anc e t asks, and decrease the time spent managing images by up to 95%.
D e l i ver Agi l e Se r vice s – Eliminate the pain in application packaging with instant delivery, update, and retirement of applications and user environment settings. Decoupling operating system images and
applications with App Volumes helps reduce the number of images being managed by upto 95%.
D r a m at ic Sa vin gs i n I n frastruc ture, Su p po r t, a n d Op er atio nal Co s ts - Support a truly “stateless desktop” with no trade-off between user experience and costs.One-to-many provisioning
lowers storage and operational costs, while proactive monitoring reduces helpdeskcosts.
Mo d e r n Ar c hi tect ur e En a bl es Reliab ility a n d Fl exib ilit y – Built on a modern management and monitoring platform, App Volumes provides reliable application delivery and user environment
management with powerful workflows. Provision applications faster, deliver context-aware user policy, and isolate apps as needed, enabling “follow-me” applications and user settings for a personalized and
consistent user experience.
VMware App Volumes Public Webpage C i t r i x/Uni desk L i q u i d w are L a b s P ro file Un ity
VMware Horizon App Volumes Partner Central Page

App Volumes (continued)

Ge n e r al c o mp etit ive ad vant ages:

• Simple to set up
• Easy deployment to Citrix XenApp, Xen Desktop and VMwareHorizon
• Strong integration with VMware vSphere
• Simple and quick apppackaging
• Very little additions needed toinfrastructure
• Can be used to deploy Thin Apps
• Above the OS layering decouples the OS from apps and allows for easiermanagement
C i t r ix/Un idesk:
• Applications with App Volumes are attached based on user assignments with the option to also assign to a machine. Unidesk is unable to assign applications to users, only todevices.
• User-installed applicationsand datafollow the user across desktop sessions with App Volumes; not with Unidesk.
• Unidesk requires proprietary infrastructure limitingscalability.
L i q u i d w are L a b s P ro file Un ity:

• App Volumes can logically group applications and manage the entire lifecycle of that group, Liquidwaremust create extended application groups.
• Apps must be streamed, creating a performance bottleneck.

Cl ou d Servi ces
VMware Cloud onAWS
• Protect, extend, or replace on-premisesdata center
VMware HCX infrastructure
Log Intelligence
Secure State • Built-in high availability ensures reliability,even during
peak consumption
Network Insight
Cloud Assembly • No rewrites necessary with2-way app
Code Stream portability
Service Broker
• Leverage existing vSphere investmentfor lower
VMware Cloud on PKS
TCO
VMware EnterprisePKS
Wavefrontby VMware
VMware Site Recovery (as-a-Service) Cloud
Health byVMware

V MW ARE F I ELD AN D P ARTN ERS ON LY
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V M w ar e C l o u d o n AW S
KEYWORDS:
Public Cloud Hybrid Cloud Amazon Web Services (AWS) Multi-Cloud
Cloud Foundation VMware Cloud Cloud
V A L U E PR OP:
VMware Cloud on AWS enables customers to run, manage, and secure applications in a production-ready, simple and consistent hybrid IT environment with access to innovativeAWS services. Use exisitng VMware
tools to manage VMware Cloud on AWS environments without having to purchase custom hardware, rewrite applications, or modify their operating model. The service provides access across the broad range of
AWS services with the functionality, elasticity, and security customers have come to expect from the AWS Cloud.
K E Y B ENEF ITS :
STRATEGIC BENEFIT: D e l i ver ed a s a t r ue s er vi ce fr o m VMw a r e. Zero infrastructure lifecycle management required! VMware takes care of it for you, while you retain control of managing and operating
your applications! VMware manages and operates the service including all VMware SDDC software components and delivers service status with notifications and world-class 24x7service support.
Zero retraining of staff for frictionless and rapid hybrid cloud adoption. Customers can manage their VMware Cloud on AWS infrastructure with familiar tools such as vCenter, the vSphere API, PowerCLI and the
modern HTML5-based vSphere Client. This ensures simple and consistent operations for rapid time to value by accelerating hybrid cloud deployments and reducing complexity.
Maintain and expand with regional capacity for DR and backup, seamlessly consolidate and migrate critical applications where they best meet the needs of your business and provide great workload flexibility for
all types of workloads (including test/dev) via cyclic capacity. HCX is free with VMware Cloud on AWS to enable large scale, LIVE migrationsfrom
on-premises to the cloud.
Compute: Predictable and optimized high-performance AWS instances through VMware vSphere, the most trusted virtualization platform, with capabilities such as integrated high availability and vMotion.
Storage: Proven, high-performance, enterprise-class storage delivered through VMware vSAN, provides self-healing and resilient storage even lets you enforce storage SLAs ona per-application basis through
Storage Policy-Based Management. New high-capacity storage option with elastic vSAN for storage dense environments to cost-effectively scale storage and lower costs forDR.
Networking & Security: Automate network & security services and policies, consistent with on-premises deployments, delivered through NSX, the transformational network virtualization platform.
Disaster Protection: Simplify disaster protection with support for proven, cloud-optimized technologies that include VMware Site Recovery Manager and VMware vSphere® Replication, delivered as an
optional cloud service.
AWS Integration: Enable granular VM-level control over access to native AWS services with Identity & Access Management (IAM) policies and deliver secure, low-latency network connectivity for VMs running
in VMware Cloud on AWS to native AWSservices.
H E L P F U L LINK S : S OLUTION S A L E S P L A Y S : PR IMAR Y COMPETITOR S :
Public Website: VMware Cloud on AWS Partner Central Page: VMware Cloud onAWS ACJ: Cloud Migration Mi c r o soft Azu r e

V M w ar e C l o u d o n AW S (contin ue d )
VMware Cloud on AWS enables customers to run VMware’s market-leading compute, storage, and network virtualization solutions directly on AWS without giving up any of the functionality, elasticity, and
security they have come to expect from the AWScloud.
Customers can utilize common operating environment based on familiar VMware software while also leveraging the broad and deep portfolio of AWS services (90+) in storage, databases, analytics and
more. The partnership between VMware and Amazon Web Services (AWS) brings significant value tocustomers.
The combined hybrid cloud solution was developed as a joint project between VMware and AWS. It offers the greatest flexibility when it comes to deploying workloads with agility and scale to the environment of
choice while maintaining confidence and control.
With VMware Cloud on AWS customers will be able to seamlessly leverage native AWS services to modernize applications in a frictionless manner, without complexconversions, refactoring, or re-
architecting. This customer-centric offering combines the broadest portfolio of cloud services (90+) via AWS with compelling industry-leading VMware SDDC capabilities such as built-in High Availability,
policy-based automation, vMotion, DRS, micro-segmentation, and cross-cloud vMotion – all of which combine to offer a flexible and capable hybrid cloudoffering.
Microsoft’s approach to hybrid cloud differs quite a bit from the VMware + AWS strategy. Microsoft’s cloud focus appears to be more about driving increased Azure adoption instead of providing customers the
ability to strategically choose where they want to run their applications.
In addition to this difference in cloud strategy, customers may often face significant feature limitations and complexity in refactoring their applications to move them into Azure. This complexity arises from limited
policy-based automation for virtualized compute, storage or networking and the need to re-architect their applications’ network, security and availability policies when they decide to move them to Azure.
Azure doesn’t support large scale live migrations. VMware Cloud on AWS includes VMware HCX which enables live migrations at scale between on-premises data centers and the cloud.

V M w ar e H C X
KEYWORDS:
Hybrid Connect Infrastructure Hybridity Tethered Infrastructure
Live Migration Bulk Migrate
V A L U E PR OP:
VMware HCX unlocks the cloud for on-premises vSphere environments. Customers can build an abstraction layer between on-premises data center and cloud providers. Once tethered together, networks can be
stretched securely across the hybrid interconnect enabling seamless mobility of VMs. HCX enables hybrid capabilities in vCenter so that workloads can be migrated securely to and from thecloud.
K E Y B ENEF ITS :
Accelerate cloud adoption with lower TCO – Move to the cloud, tether any-to-any vSphere versions from on-premises to multiple clouds without upfront planning time, eliminate retrofit and re-design
analysis.
Seamless application mobility – Zero downtime live migration, scheduled bulk migrations to move 100s of VMs or complete data centers, and for vSphere 5.0+ bi-directional migrations between on-
premises and thecloud.
Secure, encrypted, multi-site network extension with high throughput, WAN optimized traffic that is engineered with intelligent routing capabilities.
High speed disaster recovery – Granularly protect on-premises or cloud workloads cost-effectively.
Large scale LIVE migrations is a differentiator for VMware (Nutanix cannot do this and Azure cannot do this). HCX is free with VMware Cloud on AWS to enable migrations from on-premises to the cloud.
It’s also included with NSX Data Center (ENT+ version) to enable on-premises data center to on-premises data centermigrations
VMware HCX Public Web Page
VMware HCX Partner CentralPage

L o g Intelligen ce
KEYWORDS:
Log Management Troubleshooting Infrastructure Logs
Application Logs SDDC Health
V A L U E PR OP:
VMware Log Intelligence™ offers IT teams unified visibility across private, hybrid, and native public clouds by adding structure to unstructured log data, providing intuitivedashboards and leveraging machine
learning for faster troubleshooting.
K E Y B ENEF ITS :
Immediate time to value with out-of-the-box SDDC log collection and analytics, combined with efficient and intuitive dashboards. Quickly understand the health of an SDDC environment by identifying
anomalies across infrastructure and applications.
Increased productivity - Centralized log management that securely and automatically collects and organizes information, allowing ITteams more time to focus on strategic tasks.
Cost savings - Innovative indexing and machine learning enables high performance, google like search that supports faster end to end troubleshooting.
Enterprise-class scalability designed to handle all kinds of machine generated data while delivering near real-time monitoring.
VMware Log Intelligence Public Web Page
VMware Log Intelligence Partner Central Page

V M w ar e S e c u r e S t at e
KEYWORDS:
Cloud Security Configuration Security Compliance Monitoring
AWS Security Azure Security
V A L U E PR OP:
VMware Secure State provides real-time configuration security and compliance monitoring for AWS and Azure. Teams can maintain a wide range of security and compliance standards with out-of-the-
box rules and compliance reporting, and automated real-time detection of anyirregularities.
K E Y B ENEF ITS :
K e e p a p p l icat io ns a n d d a ta safe with a comprehensive risk assessment across connected objects and automated scanning of cloud infrastructure.
P r i o r itize a n d a dd r ess r i sk a c ro ss d yn am ic c lo ud i nfrastr uctu re - Investigate issues with greater context and minimize risk across a sea of cloud objects and accounts. Deep cloud security insights
identify vulnerabilities and ‘connected threats’ that exist across cloud serviceslayers.
P r o a c ti vel y i ntegrat e sec uri ty c h e cks i n to t he a p p d e ve lop me nt p r o c ess with targeted, timely insights delivered to cloud engineering and DevOps teams.
VMware Secure State Public WebPage

Ne tw ork I nsight
KEYWORDS:
Application Dependency Mapping Network Bottlenecks Network Performance
Micro-segmentation Planning Optimize Networks Troubleshoot Networks
V A L U E PR OP:
Network Insight is a cloud service that delivers intelligent operations for software-defined networking and security. It helps customers build an optimized, highly-available, and secure network infrastructure
across multi-cloud environments and accelerates micro-segmentation planning anddeployment.
K E Y B ENEF ITS :
Op t i m i ze a p plic ation p e rfo rm anc e by eliminating networkbottlenecks.
Tr o u b l e sho ot a pp licati on c on nect ivi ty across public, private, and hybridclouds.
Re d u c e b u s in ess r i sk by mapping application dependencies for micro-segmentation planning or application migration planning.
Ma n a ge a n d s cal e N SX .
VMware Network Insight Public WebPage

C l o u d As s e m b l y
KEYWORDS:
Infrastructure as Code Infrastructure Blueprints Multi-Cloud Resource Delivery Application Delivery
V A L U E PR OP:
VMware Cloud Assembly™ gives IT and Cloud Ops teams the ability to automate the delivery of cloud services across multiple clouds while also giving developers accesstoinfrastructure as code.
Orchestrate and expedite infrastructure and application delivery in line withDevOps principles.
K E Y B ENEF ITS :
Si m p l ify a n d r e d uc e t he c o st o f b u i ldi ng, d ep l oyin g, a n d m an agi n g m ult iple c l o ud s by creatingcloud agnostic blueprints (predefined environment definitions).
Ea s i l y go ver n r eso ur ce d e liver y a c ro ss t e ams a n d c lo u ds - Developers have the ability to easily access resources using a declarative,iterative approach that treats infrastructure as code while
operations teams utilize policy based resourcedelivery.
Se a m l essl y d eliver s er vice s a cr oss p r ivate a n d p u b lic c lo ud s.
VMware Cloud Assembly Public Web Page

C o d e S t r e am
KEYWORDS:
Software Releases Development Lifecycles DevOps
Application Development Processes Release Pipeline Pipeline Modeling
V A L U E PR OP:
VMware Code Stream™ automates release pipelines which helps development teams get software out faster, streamlines development process troubleshooting, and increases pipeline visibility via analytics and
KPI dashboards. The solution works across multiple cloud environments including VMware based private and hybrid clouds and native public clouds.
K E Y B ENEF ITS :
Re l e a se s oft ware m o r e fr eq uen tly a nd e fficiently byenabling DevOps teams to provision software artifacts faster and with more control.
Sp e e d d e p l o yme nt s a nd e n sur e a cc ur acy a c ro ss d e vel op men t l i fecycles with automated deployment configurations to ensure correct versions are used.
Fa c i lit ate c r oss t e am c ol labo ratio n using consolidated dashboards and reports that highlight KPIs of all release pipelines.
L e ve r a ge e x istin g i nvestm ent s in build, test, provisioning, deployment, and monitoring tools including existing DevOps tool chain.
VMware Code Stream Public Web Page
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ac k to
toTOC
TO C
Se rvice B roke r
KEYWORDS:
Service Catalog Role-BasedPolicies Self-Service IT
Service Delivery Native Cloud Formats
V A L U E PR OP:
VMware Service Bro ker™ aggregates content in native formats from multiple clouds and platforms into a common catalog with role-based policies for easy consumption on VMware based private or hybrid clouds
and on cloud native public clouds includingAWS, Azure.
K E Y B ENEF ITS :
I n c r e ase e ffi cien cy b y e n a bl in g a s e lf-ser vi ce I T Mo d el - Aggregate all services, blueprints,templates and images from multiple clouds and platforms in a common catalog. Apply policies to provide
the desired level of independence for internal customers while maintaining the proper control andsecurity.
So c i a lize s e rvic es a c ro sst he o r gan izatio n and utilize prepackaged content from the VMware Marketplace..
Agi l e s e r vi ce d e livery through an intuitive graphical UI or Rest API to allow access via various consumption models.
VMware Service Broker Public Web Page

V M w ar e C l o u d P K S
KEYWORDS:
Containers Kubernetes-as-a-Service GKE Pivotal
V A L U E PR OP:
VMware® Cloud PKS delivers Kubernetes as a managed service so you can deploy, orchestrate, and scale containerized applications without the burden of implementing, operating, and maintaining Kubernetes.
VMware Cloud PKS includes two vital components that make it uniquely suited to securely and cost-effectively run enterprise applications in the cloud:
• Global security policies for granular accesscontrol
• Cost-conscious clusters with pre-deployment automated sizing and post-deployment responsive sizing
K E Y B ENEF ITS :
Ge t i n stant, a lw ays-o n a c c ess t o K ub er ne tes.
Op t i m i ze p e rfo rm anc e a n d c o st s – Clusters are dynamically elastic. As demand fluctuates the cluster automatically resizes itself to optimize performance and minimize cost.
Avo i d t h e o ve rh ead a n d c o mp lex ity of implementing, securing, operating, and maintaining Kubernetes.
K e e p d e ve l o per s fo c u sed o n b u ild in g a p ps instead of wrangling infrastructure.
Si m p l ify a n d s tr eamlin e t he u s e o f K u be rn et es for orchestration, scheduling, high availability, and scalability.
VMware Cloud PKS Public WebPage

V M w ar e E n t e r p r i s e P K S
KEYWORDS:
Containers Kubernetes GKE Pivotal
V A L U E PR OP:
VMware PKS / VMware Enterprise PKS is a production-grade Kubernetes-based container solution equipped with advanced networking, a private container registry, and full lifecycle management. VMware PKS
radically simplifies the deployment and operation of Kubernetes clusters so you can run and manage containers at scale on private and publicclouds.
K E Y B ENEF ITS :
H i gh e r D e ve lo p er P ro du cti vi ty - VMware Enterprise PKS provides a robust Kubernetes offering, which increases developer productivity and enables them to focus on application development with the
resources they need at their fingertips. The latests stable Kubernetes release is available and constantly compatible with Google Kubernetes Engine (GKE). Deploy Kubernetes clusters for both stateless and
statefulapplications.
Fa s t e r Ti m e t o Va lu e - Eliminate lengthy deployment and management processes with on demand provisioning, scaling, patching, and updating Kubernetes clusters via simple CLI or API. Shorten time-to-
value with production-grade features such as automation, HA, advanced networking, and security.
En h a n c e d Op e r atio nal Effi ci enc y - Streamline both day-1 deployment and day-2 operations tasks with full lifecycle management of multiple clusters and enhanced isolation, security, and performance.
L o w e r Op Ex - Run large Kubernetes clusters that need production capabilities such as rolling upgrades, auto-scaling, health checks and auto-healing of underlying virtual infrastructure. It
minimizes downtime, manual intervention, DIYscripting, and troubleshooting.
VMware Enterprise PKS
VMware Enterprise PKS Partner CentralPage

Wav e fr o n t b y V M w ar e
KEYWORDS:
Cloud Monitoring Unified MetricAnalytics Metrics Monitoring
Cloud ApplicationMonitoring DevOps Metrics Development Metrics
V A L U E PR OP:
Wavefront by VMware provides metrics driven analytics at massive scale to find hidden operational and performance issues in the dynamic hybrid cloud environments. Unlike legacy monitoring tools designed for
static environments, or “starter metrics” tools limited in performance and reliability, only Wavefront provides the speed, flexibility, scale and economics required for delivering modern, highly distributed and
dynamic applications on public, private, and hybrid cloud infrastructures--particularly those deployed with microservices, containers, and automation.
K E Y B ENEF ITS :
S T R A T E GI C BENEFI T: Wavefront by VMware provides metrics monitoring and analytics to optimize modern cloud-native applications by delivering real-time operational insights from millions of data points
per second. DevOps engineers and developers can interrogate real-time telemetry streams to resolve production issues faster, identify resource bottlenecks sooner and understanding business impact.
Re a l i ze m a ssive s cale t o r eal-t ime, m etri cs d r iven an alytics fo r d igital e nt erp rises r eq uir in g t he h i ghe st p e rfo r man ce a n d r el iab ility. Wavefront supports ingestion and instant
visualization of high-velocity metrics at millions of data points per second. Developers can add and vary new code metrics in a snap, while DevOps practitioners can monitor their cloud environments and
optimize resources forgrowth.
I n c r e ase D e vOp s c o ll abor ation a s yo u vi suali ze , a lert u p o n , a n d t ro ub lesho ot m o d er n c l ou d-n ative a p plic ation s, d e p lo yed w ith m ic ro ser vi ces, c on tain ers, a n d a uto matio n. Smart
proactive alerts can pinpoint code issues early before their customers areimpacted.
D e p l o y p r o du ct io n c o d e fa ster, q u ickly r o ll-ou t se lf-ser vi ce m etr ics t o t h o usan ds o f d e vel op er s a nd D e vOp s e ngi nee rs.
Ge t s t arted i mm edi ately w ith o ve r 8 0 i n tegratio ns a n d p r ep ac kaged d a shb o ard s, c ollec t a nd a n alyze m etr ics fr o m e ver yw he re, i n clu di ng r eal -time b u si nes s m etri cs.
Qu e r y-D r i ve n An al yti cs: over 100 analytical functions that help developers quickly see code performance anomalies in production across the entire stack. It helps DevOpsteams customize metrics-driven
queries to their unique cloud services/platformenvironments.
Wavefront by VMware Public WebPage
Wavefront by VMware Partner Central Page

V M w ar e Site R e c o v e r y (as - a- S e r v i c e )
KEYWORDS:
DR as-a-Service Disaster Recovery Site Recovery
Business Continuity BC/DR On-Click Failover
V A L U E PR OP:
Protect your workloads both on-premises and on VMware Cloud on AWS. Prepare your environment for disaster avoidance, compliance audits and protect critical data and apps while taking advantage of
cloud flexibility andeconomics.
K E Y B ENEF ITS :
Mi n i m ize d o wn ti me with 5-minute RPOreplication and ready-to-go cloud infrastructure.
Au t o m a te a n d o rc hestrat e fai lover t o t he c l o ud from on-premises datacenters or other cloud availabilityzones in the event of a disaster.
Ea s i l y c on d uc t fr eq uen t, n o n-d isr up tive t esti ng to ensure DR plans will work as expected when you need them most.
VMware Site Recovery as-a-Service Public WebPage

C l o u d Health b y V M w ar e
KEYWORDS:
Cloud Governance Cloud Cost Cloud Security
Cloud Usage Cloud Performance Cloud Health
V A L U E PR OP:
Analyze and manage cloud cost, usage, security, and governance in one place through the CloudHealth Cloud Management Platform.
K E Y B ENEF ITS :
Qu i c kl y ga i n i n sight i n to c lo u d u s age, c ost , a n d p er for man ce by leveraging multi-cloud reports and enable cost chargebacks when needed.
St a y u n d e r b u d ge t by uncovering hidden costs, monitoring increases in spend, and making impactful changes based on custom recommendations.
Re d u c e r i s k a n d i n cr ease c l ou ds ecu rit y by continuously monitoring for vulnerabilities and receive automatic alerts with recommended actions when threats are identified.
Si m p l ify c l ou d m a nagem en t - Easily maintain control over cloud environments with custom policies and automated workflows.
VMware Cloud Health Public WebPage

Solution:
Accel erate Cl oud Journey
Operational Efficiency • Accelerate time tomarket
HCI and Infrastructure Consolidation

• Manage with intelligentoperations
Modernize Data Center
• Halfthe costs and even less hassle
Cloud Migration
• Flexibility to choose where to run
Unify Multi-Cloud Operations
applications
• Reduced operational expense

Back to TOC
S al e s Motion: Operational Efficiency

PROD UCTS:
vSphere Platinum and vRealize Operations Advanced
V A L U E PR OP:
Customers of all sizes can 1) slash costs in half and 2) continuously optimize software-defined IT infrastructure with market leading compute virtualization and self-driving operations from VMware.
K E Y B ENEF ITS :
T H E MOST S E C U R E U N I VE R SA L P L AT FO RM F O R TRAD I TI ONAL A N D N E X T G E N ER AT I ON A P P S

vSphere is the world’s most trusted, stable, and industry leading hypervisor and the universal platform to help run, manage, connect, and secure applications in a commonoperating environment, across clouds
and devices.
H A L F T H E C O S T S A N D E V E N L E S S H A S SL E
Customers can slash hardware costs by maximizing server consolidation, automatically balancing workloads to densify clusters and reclaiming wasted capacity. Cloud admins will save time and hassle with self-
driving operations that rely on artificial intelligence to close the loop andremove the guesswork.
R E D U C E U N P L A N NE D D OW NTI ME B Y 7 5 %
Self-driving operations means more uptime for applications that drive the business, as cloud admins can more easily automate based on policy and proactive alerts about potential issues. Richlog data help
pinpoint the root causes of problems so teams can solve problems before they become critical errors.
Modernize Data Centers Public WebPage Modernize Data Centers Partner Central Page

S al e s Motion: HCI and Infrastructure Consolidation

PROD UCTS:
vSphere, vSAN, vRealize OperationsAdvanced
V A L U E PR OP:
Successful organizations are aligning business and IT teams to accelerate business agility and innovation by modernizing their IT infrastructure-from data centers to edge to cloud. To accomplish this, organizations
need to build, secure and manage a cloud-ready IT platform that converges traditional IT infrastructure silos, removes complex processes, and powers ANY application-from traditional apps to new cloud-native
app. The solution is a data center modernization journey that starts with hyperconverged infrastructure (or HCI). H C I combines the agility and power of software with the cost-efficiency of industry-standard
servers to deliver enterprise-class infrastructure that uses existing skillsets and familiar operating environments-while consuming less budget. H CI mitigates security risks with proven solutions and accelerates IT
decision-making and management with intelligent operations and global visibility.
K E Y B ENEF ITS :
BUI L D W I TH EX I STI NG SK I L L SETSAND L E S S BUD GET
• Accelerate business responsiveness with faster deployment, easier operations, and better scalability of a hyperconverged and software-defined infrastructure.
• Evolve infrastructure without risk by converging compute and storage together on a familiar platform with automated lifecycle management that simply works with the existing hardware, software and
skillsets.
• Enjoy the best integration with key vSphere features, such asHA, DRS and vMotion, along with thestrongest ecosystem of backup, data protection and securitysolutions.
• Lower total cost ofownership throughefficientuse of cost-efficient, industry-standard hardware, on-demand scaling, and native automation.
• Prepare for the hybrid cloud era with a solution that leverages a consistent architecture with common and familiar skills, tools and policies across private and public clouds.
S E C U R E W I TH P R O V E N S O L UT I ONS
• Mitigate security risks for greater peace of mind with native encryption that protects against unwanted access to data and simplifies keymanagement.
• With a software-defined approach to encryption, customers can deploy the storage hardware of their choice, avoiding the hefty premium customers often face for self encrypting drives (SEDs).
• Deliver security-at-scale with policy-driven security that makes securing infrastructure operationally simple.
M A N A G E W I TH I NTEL L I GENT O P E R A T I ONS

• Forecast capacity shortfalls that prevents downtime to ensure key infrastructure and applications arerunning.
• Accelerate decision making and problem resolution with greater visibility and insight across allresources.
• Maximize time spent by unifying data center monitoring and management, including data center performance, capacity optimization, real-time analytics, andcloud

S al e s Motion: Modernize Data Center

PROD UCTS:
VMware Cloud Foundation
V A L U E PR OP:
The VMware solution for the private cloud is VMware Cloud Foundation, a single platform that delivers a complete set of integrated software-defined infrastructure and cloud management services for
enterprise applications. By implementing a private cloud, IT organizations can speed up application and infrastructure service delivery to their developers and lines of business, through automation and policy-
based self-service. Cloud Foundation uniquely leverages a standardized and validated SDDC architecture that is scalable, repeatable, and that can also be consumed as a service on a choice of public cloud
partners, enablinga true hybrid cloud experience.
K E Y B ENEF ITS :
C o m m o n p latform acr oss t he h yb rid c lou d with c o nsistent o peratio nal m o del for m a n agin g the c l oud en viro nment o n -pr emises a nd o n p u blic c l oud par tners. Customers can leverage their
existing investments and skillset and processes to manage workloads. Cloud Foundation is available as a service from third party service providers such as IBM Cloud, CenturyLink, Rackspace and Fujitsu K5. Cloud
Foundation is also the underlying software stack powering VMware Cloud on AWS.
Ac c e l e rate t ime t o m arket –customers can achieve faster time to market by speeding up resource delivery to their internal users through automation and self-service.
P r o vi d e c h o ic e a n d fl exibi lity t o d evel op er s a n d l in es o f b u sin ess to use the tools of their choice while leveraging the operational and management capabilitiesof the underlying system.
El i m i nate c o m p lex p r o ce sses a r o un d s yste m d e si gn, s etti ng u p , t esti ng, p a tc hin g e tc . through automated lifecycle management of the entire SDDC stack from infrastructure to management.
Su p p o r t fo r r u nn in g t raditional an d c lo ud n ati ve a pp lic atio ns o n t h e sa me p l atfo rm, m an agi n g b ot h VMs a n d c o ntai ner s.

S al e s Motion: Cloud Migration

PROD UCTS:
VMware Cloud on AWS VMware HCX
V A L U E PR OP:
Accelerate cloud adoption and integration without complex conversions with VMware’s enterprise class Software-Defined Data Center solution that is available both on-prem and via VMware Clo ud ™ on AWS
and VMwareH C X ™ .
With VMware Cloud on AWS, customers benefit from a consistent and enterprise-class cloud service, seamlessly connecting production applications across vSphere®-based hybrid cloud environments, with
optimized access to AWS services and robust disaster protection. With the same architecture and operational experience on-premises and in the cloud, IT teams can manage their cloud-based resources with
familiar VMware tools and quickly drive instant business value from use of a combined AWS and VMware hybrid cloud experience.
VMware HCX enables rapid, large-scale application migration with secure multisite interconnects between any vSphere version on-premises and VMware Cloud on AWS.
K E Y B ENEF ITS :
Ab i l i ty t o r u n, m an age , a nd s e cu re p r od uc tio n a ppl icat ion s ina seamlessly integrated hybrid IT environment without having to purchase custom hardware, rewrite applications, or modify operating
models means that a customer can extend innovation and serve a wider range of business use cases without all of the traditional complexities, delays and risks typically associated with thiseffort.
Fa m i li ar s kills, t o ols, a nd p r o c esses fo r m a n agin g p r i vate a nd p u b li c c l o ud environments so customers will not have to worry about the traditional cloud skills gaps and retraining issues, while
also gaining the benefit of consistent operations, improved productivity, and reducedcosts.
Fl e x ib ili ty t o c h oo se w h ere t o r u n a p pl icati on s based on business need AND seamlessly move live workloads bi-directionally between vSphere-based private and public cloudsif needs change.
Ra p i d t i m e t o va lu e with the ability to spin up an entire VMware SDDC in under two hours and scale host capacity ina few minutes to address the widest and most time-sensitive customer business
demands.
L e ve r a ge e stab lish ed o n -pr em ise s e nter pr ise se cur ity, go ve rn an ce a nd o p erati onal p oli cies and extend that with the cloud scale and security that AWS Cloud brings.

S al e s Motion: Unify Multi-Cloud Operations

PROD UCTS:
VMware vRealize Suite VMware Cloud Services
V A L U E PR OP:
VMware delivers consistent operations across a hybrid/multi-cloud environments that provide the highest levels of agility, efficiency and control for both traditional and cloud native environments. Customers
looking to achieve hybrid/multi-cloud operations have the option of leveraging multiple software delivery options including on-premises software deployment or SaaS based offerings.
K E Y B ENEF ITS :
Re d u c e d o p e r ation al e x p en seassociated with deploying and running cloud services.
I n c r e ase b u sin ess a gility, giving IT the ability to respond to business requirements at the speed that the businessexpects.
Re d u c e o p er atio nal r isk due to a simplified operating model for applications across clouds (less opportunity for human error).
Fu t u r e p r oo f a pp licati on d e velo pm ent i nvestm ent s bysimplifying the deployment and ongoing operations across multiple clouds.
No n -d i s ru pt ive a p pr oa ch t o a do pt in g m u lti-c lo ud m an ageme nt giving IT the ability to easilybring under management already deployedworkloads.
Sa a S a n d o n -p r e m ises d e pl oyme nt options gives IT more control over when/how to experience CapEx or OpEx spending.

Solution:
Transform N etworking & Security
Internal Firewall • IT at the speedof business
Cloud Network Consistency • Innovative security
Cloud Network Automation • Simple, agile, & manageable Networking and

Security

Back to TOC
S al e s Motion: Internal Firewall

PROD UCTS:
NSX Data Center AppDefense
V A L U E PR OP:
VMware security solutions make security an intrinsic part of the infrastructure that applications and data live on, rather than a bolted-on afterthought. By leveraging the unique properties of virtualization
and cloud, VMware NSX and AppDefense, ensure consistent, data-centric security that is as scalable and agile as the applications and data it protects. VMware provides intrinsic security as a component of
infrastructure, rather than a bolted-on afterthought, data–centric security policies as agile as the data and applications they protect, granular control without impeding performance, and a 100% software-
drivensolution.
K E Y B ENEF ITS :
I T a t t h e s p ee d o f b u sin ess: VMware and NSX allows you to move the intelligence to software, while simplifying hardware as pooled resources increasing flexibility, manageability, and speed. Our track record
shows value realized for our customers through virtualization, having delivered billions of dollars insavings.
I n n o vati ve s ecu rit y: NSX uses the kernel of the ESX hypervisor and vSphere, delivering an unparalleled level of granular security by attaching the policy at the virtual machine level.
Fl e x i b le a n d e asy: By employing functions like micro-segmentation and logical DMZ, NSX lets you scale security down or up to the level you need. It simplifies management of controls, so you have
greater visibility over the bigpicture.
Si m p l ifi ed o p er ation s: NSX allows you to align networking and security provisioning with compute andstorage provisioning.
Gr e a ter a gility: NSX lets IT enable your developers to get up and running faster through automated provisioning of network and security services.
Transform Networking and Security Public WebPage Transform Networking and Security Partner CentralPage

S al e s Motion: Cloud Network Consistency

PROD UCTS:
NSX Data Center NSX Cloud VMware Cloud on AWS NSX Hybrid Connect
V A L U E PR OP:
The VMware Enterprise Cloud Network addresses an extraordinary number of IT networking and security challenges and key business initiatives. The Enterprise Cloud Network makes creating and managing entire
networks in software a reality and fundamentally transforms the network operational model, like server virtualization did over 15 years ago. VMware provides enterprise-wide visibility, connectivity, security, and
tooling for all apps, consistent networking and security policies across VMs and containers, across sites, across clouds, and is a 100% software-driven solution.
K E Y B ENEF ITS :
I T a t t h e s p ee d o f b u sin ess: VMware and NSX allows you to increase flexibility, manageability, and speed while also increasing security posture throughout the data center. Functions are
implemented and managed in software, abstracting network services from the physical hardware infrastructure, allowing for a more secure and more responsive environment.
C r o s s -c lo ud : VMware Cloud Network is a networking and security service that allows you to deploy micro-segmentation in workloads running natively in the public cloud, in a manner that is independent from
the particular cloud provider ofchoice.

S al e s Motion: Cloud Network Automation
NSX Data Center vRealize Automation
V A L U E PR OP:
The VMware Enterprise Cloud Network addresses an extraordinary number of IT networking and security challenges and key business initiatives. The Enterprise Cloud Network makes creating and managing entire
networks in software a reality and fundamentally transforms the network operational model, like server virtualization did over 15 years ago. VMware provides enterprise-wide visibility, connectivity, security, and
tooling for all apps, consistent networking and security policies across VMs and containers, across sites, across clouds, and a 100% software-drivensolution.
K E Y B ENEF ITS :
I T a t t h e s p ee d o f b u sin ess: VMware and NSX allows you to move the intelligence to software, while simplifying hardware as pooled resources increasing flexibility, manageability, and speed. Our track record
shows value realized for our customers through virtualization, having delivered billions of dollars insavings.
Si m p l e , a gile, & m a na geab le Ne two rkin g a n d Se cu rit y: VMware and NSX allow you to increase flexibility, manageability, and speed while also increasing security posture throughout the data center.
Functions are implemented and managed in software, abstracting network services from the physical hardware infrastructure, allowing for a more secure and more responsive environment.
Gr e a ter agili ty & Si m pli fied o p eratio ns: vRealize Automation, as part of vRealize Suite, allows you to align networking and security provisioning with compute and storage provisioning. This lets IT
enable your developers to get up and running faster through automated provisioning of network and security services. With centralized management and automated processes, ongoing operations become
easier and more responsive to the needs of thebusiness.

Solution:
Horizon on VMC/AWS • Recognized leader in UnifiedEndpoint

Management
WIN 10
• Real-time, over-the-air completePC
Secure Office365 lifecycle management
MDM Transactional • Multi-cloud Deployments
• Easilyrolls out Office365 apps and services to any

mobile device

Back to TOC
S al e s Motion: Horizon on VMware Cloud on AWS

PROD UCTS:
Workspace ONE Enterprise
V A L U E PR OP:
A digital workspace strategy puts employees first, and it is the only viable way to meet the rising expectations of employees and business partners while securing apps and data in a perimeter-free world.
VMware is best positioned to help you navigate your journey with an intelligent, platform-based solution,Workspace ONE.
K E Y B ENEF ITS :
Re d u c e t h e c o st a nd c o mpl exi ty o f m an agi n g w ith s il oed t ools a n d m anu al p r oc esse s
Be a b e t ter p a rtn er t o t h e b u sine ss b y c o nc ent rati ng o n d el iverin g d igital e xp eri enc es t o e m pl oyee s r ather t han m a n agi ng d e vic es
Be a p a r t o f t h e se cur ity so lutio n, r at her t h an b e in g p u lled b et we en t h e sec uri ty o ffi ce a n d l in es o f b usi ne ss
Empower Digital Workspace Public Web Page Empower Digital Workspace Partner CentralPage

S al e s Motion: Windows 10
PROD UCTS:
Workspace ONE Advanced
V A L U E PR OP:
VMware’s digital workspace solutions offer frictionless access to all app types and data and consumer simple productivity that enables new experiences for the modern workforce. Meanwhile, security is enhanced
through powerful contextual policy enforcement that manages apps and data in motion and at rest to reduce the risk of unauthorized access and data loss. By integrating Windows application and desktop
virtualization into the solution, traditional Windows applications can be accessed from any endpoint while the applications and data remain safe in the datacenter or cloud.
K E Y B ENEF ITS :
Mu l t i -cl oud D ep lo ym en ts: VMware Horizon Cloud provides customers with the ability to choose between cloud capacity from VMware, and bring your own(Azure).
L o w e r C o s t: Horizon Cloud on Microsoft Azure provides hourly billing for Azure capacity. Customers only pay for the infrastructure capacity they use.
Si n gl e I n frastr uctu re P r ovid er : Easily manage and deliver virtual apps from the same cloud provider used for otherworkloads.
Si m p l ifi ed Ma n agemen t: Horizon Cloud on Microsoft Azure enables upgrades in less than 5 minutes.

S al e s Motion: Secure Office 365

PROD UCTS:
Workspace ONE ENT
V A L U E PR OP:
VMware Workspace ONE offers frictionless access to all app types and data with consumer simple productivity that enables new experiences for the modern workforce. Meanwhile security is enhanced through
powerful contextual policy enforcement that manages apps and data in motion and at rest to reduce the risk of unauthorized access and dataloss.
Workspace ONE is offered as a subscription-based cloud service and also can be installedon-premises.
K E Y B ENEF ITS :
Ac c e l e rate s Offi ce 3 6 5 dep l oyme nt s
Em p o w e r s e m pl oye es t o b e p r od uc ti ve b y r e m o vi n g t h e t raditio nal b arr iers t o m o bil ity
En fo r c e s d evi ce-l evel d at a, d at a l oss p r event ion , a n d w ip e p o licies
En a b l e s s ec ur e o n e-t ou ch S S O fr om m o bil e d e vi ce s
Fr e e s t h e b u sin ess t o r oll o u t n e w a p p s a n d s er vice s, c o nfid ent t hat I T c a n su pp or t o n d a y o n e
Bl o c ks a c ce ss fr o m u n m an aged o r n o n-c om pl ian t d e vi ce s
Ea s i l y r olls o ut Offi c e 3 65 a pp s a n d s ervic es t o a n y m o bi le d e vice

S al e s Motion: MDM Transactional

PROD UCTS:
Workspace ONE (STD/EXP)
V A L U E PR OP:
Workspace ONE empowers IT with modern PC managementthat:

• Gr e a tly r ed u ces I T t i me a n d c ost across traditionally cumbersome PCLM tasks, such as onboarding, patching, app distribution, and managing remote endpoints
• Se c u r e s W i n d o ws 10 d evi ces i n r eal-ti me even off the corporate network(e.g. always up-to-date policies and patches on any device)
• D e l i ver s t he b e st u se r e x per ien ce with powerful self-service enablement to reduce help-desk costs and keep users productive
K E Y B ENEF ITS :
Mo d e r n Ma na ge men t wit h VMwar e d e li ver s s ecur ity a n d u s er e x p eri en ce w h ile d r amatical ly r e d uc es I T t i me a n d c ost with r e al-ti me, o ver -th e-air c o mp let e P C
l i fe cycle m a nagem en t.
Re c o gn i ze d l e ad er i n Un ified En d p oi nt Man agemen t
Ze r o I T t o u c h o n b oar d in g a nd c on figurat ion w itho ut i m agi ng
Re a l -ti me, o ver-t he -air c om pl ete P C l ifecycle m a nage men t
On d e m a n d p o lic ies, p a tch in g, u p d ates, a nd a p p s
Re i n ve nt sec uri ty w i th a lw ays u p -t o -d ate p a tc hin g a nd r eal -time c o mp li anc e
El i m i nate c o st ly so ftwar e d ist ribu tion s erver i nfrastr uctu re
C o -m a n a ge m en t w i th SCCM fo r a n y P C l ifecyc le t ask t o e ase t ransitio n
Sp e e d a n d o p t im ize r e mot e a nd m o bil e u ser m an agem ent

Comp eti tor Su mma ri es

Citrix • VMware has 20-year history of continuous
innovation and is the pioneer in virtualization as
Microsoft well as an innovator in cloud and business mobility.
Nutanix
• VMware is the infrastructure platform choice of 100
Turbonomic percent of the Fortune 500 and more than 500,000
customers globally.
• VMware has saved customers tens ofbillions of

dollars.
• Gartner, Forresterand IDC consistently

recognize VMware as a marketleader.

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Citrix
COMPETITOR ’S V A L U E P R O P :
• Citrix is a multinational software company that provides server, application and desktop virtualization, networking, software as a service, and cloud computing technologies. They
promote that they enable business mobility through the secure delivery of apps and data to any device on anynetwork.
• WorkspacePod is Citrix’s recent entry into the hyper-converged infrastructure market and consists of Citrix VDI and mobile infrastructure software delivered on partner hardware; H P and DataON are initial
hardwarepartners.
• Citrix attempts to cite lower per-session VDI costs due to lower storage and energy costs (but most industry studies show otherwise).
VMWAR E POS ITIONING :
VMw a r e I s the L ead er in D igital Wo rksp ace Transformation

VMware Workspace ONE is the leading digital workspace solution that addresses the requirements of organizations needing a secure, simple, and cost-effective approach to modernizing their workforce. The
four major categories of competitive differentiation that demonstrate VMware leadership and innovation are: 1) Open platform that supports all use cases, 2) Delivers the right app to the right end user on the
right device, 3) Ensures the most secure digital workspace, and 4) Provides the best value and ROI.
VMware Workspace ONE has several years of development and market acceptance ahead of late-comer Citrix. Citrix may never catchup.
V M W A R E K E Y D I F F ER EN TI A TO R S :
• VMware has 20-year history of continuous innovation. VMware Workspace ONE is a powerful innovation demonstrating VMware leadership delivering the right app to the right user on the right device
with the most secure workspace and bestvalue.
• Citrix has repurposed legacy products and called the digital workspace “a framework for describing desktop and application delivery technologies.” It’s a description of the same technology they have sold for
the past 25years.
• Past experience shows Citrix drops popular features and only brings them back under extreme customerdemand.
• Citrix has a notoriously poor support reputation: at least 1-hour wait times for customer phonesupport.
• XenApp to XenDesktop trade-up program has hidden costs, some of which include:
- Customers must be fully up-to-date with Subscription Advantage(SA).
- SA costs could double.

Microsoft
• Microsoft competes with us across a wide breadth of our portfolio and pushes customers to adopt technologies that ultimately lock them into Azure publiccloud.
• Microsoft uses specialized sales tools, credits, and savings calculators to attempt to attract VMware customers to their solutions.
• Microsoft is heavily promoting that public cloud is the only viable future for customers and that Azure is the best option available.
VMware delivers a comprehensive cloud strategy to support your current and future business requirements using the tools already deployed in most data centers. A common infrastructure can be used to
support traditional on-premises apps as well as cloud native apps across hybrid and multi-cloudenvironments.
Management is simplified not only by the common infrastructure and the ability to manage everything from one console, but also by the better scale and density that VMware delivers with a fraction of the
updates.
Leverage the Azure VMware Solution (VMware Cloud Foundation running in Azure via CloudSimple [& VIRTUSTREAM]) to defuse competitive situations and position a VMware offering that adds value to the
cloud conversation. Azure Hybrid Benefit can be leveraged to save money by using existing on-prem licenses.
Continue to position the value of “choice” in public/hybrid cloud that Cloud Foundation provides customers and note that the Azure VMware Solution (which runs Cloud Foundation) qualifies for the Windows
Server/SQL Server 2008 EOS offer as well as the $10/workload partner incentive to migrate workloads to Azure (but still keep them running on VMware to eliminate need to replatform and provide future hybrid
cloud flexibility).
VMware customers can still live migrate workloads across our VMware hybrid cloud, whereas Microsoft Azure customers must replatform or migrate/replicate workloads with some downtime and manual effort.
• Migration to Azure is a painful and error prone conversion process requiring application re-factoring. No conversions are needed with VMware, seamlessly shift workloadsfrom on-premises to the public
cloud and back as requirementsdictate.
• Windows Azure does not support the necessary underlying network components to allow clients to easily configure a supported solution.
• VMware has been releasing and delivering powerful software that is operationally simple foryears!
• VMware offers the fastest route to digital transformation by building on your existingfoundation
- Cost effectively build on top of the foundation you already have in your environment and extend it intothe cloud.
• Optimize and Standardize to Reduce Cost and Risk
- Standardize on VMware across all environments to reduce operational costs, waste, downtime, and risk.
- You need less hardware and fewer licenses to run the same workloads on VMware due to betterdensity.
• Avoid Azure public cloud lock-in and take advantage of the best services and pricing available from all public clouds with VMware.

N u t an i x
• Nutanix is focused on competing against us in the hypervisor and cloud management market, not just H CI. Owning pieces of the cloud stack, such as the hypervisor, is key to Nutanix’s goal in
establishing itself as an enterprise cloud buildingblock.
• Nutanix aggressively focuses on building Brand awareness and tries to position themselves as the market leader in hyperconvergedinfrastructure.
• High touch customer support focus (which many worry has the ability toscale).
• Attempt to position node and configuration options to provide flexibility to meet different businessrequirements.
VMware has SDDC solutions that are mature and efficient with a broad ecosystem of hardware partners. Thousands of organizations have successfully adopted VMware technology (vSphere, vSAN, NSX) at a
significantly larger scale than any other competitiveoffering.
VMware provides a simple evolution of the most complete and mature hybrid cloud, with a seamless operational experience. VMware full-stack HCI/SDDC and VMware Cloud Foundation provide the
compute, storage and network virtualization (with vSphere, vSAN, NSX) and consistent management and operations (with vCenter and vRealize Suite) in both private and public clouds, all available in
production today.
Lead with the VMware Full-Stack HCI/SDDC offering for a complete and future-proof solution for your customers. Take advantage of the platform flexibility and choice from VMware’s rich enterprise-ready
ecosystem of partners so customers can continue to choose the manufacturers they trust the most.
Focus on assessments of customer environments, workloads and challenges and build a “business readiness” strategy with your c ustomers to address those needs via a VMware enterprise-ready solution.
Use the VMware 3 for 2 vSAN Kickstart Promotion to accelerate your customer momentum.
• Nutanix has a distributed platform approach with their Controller VMs, which can take up considerable host resources, severely limiting host VM density. 32GB+ of RAM can be consumed on a host before
a single VM is even deployed! VMware uses minimal overhead byintegrating vSANinto the vSphere kernel.
• There are still many gaps and limitations in their approach, which offers nowhere near the breadth of capabilities, choice, and flexibility of VMware proven and widely adopted SDDC solutions across
compute, storage, networking, security, andmanagement.
• VMware can be over 60% less expensive than Nutanix. Customers would need to achieve deduplication rates of over 20:1 to justify the cost difference with a typical Nutanix solution.
• VMware vSAN ReadyNodes let customers build exactly what is needed and flexibly scale up and scale out, from as little as one hard drive at a time, all the way to adding full nodes.
• Nutanix requires yet another management console with no direct integration to vCenter workflows and no vCenter storage policymanagement.

Tu r b o n o m i c
• TURBONOMIC is a fast-growing software vendor with estimated revenues of $100m in 2017 and a contender in the operations management transactional business.
• The company’s flagship product Turbonomic ‘Operations Manager’ maintains cloud and virtualization environments in a healthy state by continuously analyzing real-time metrics around performance, capacity
and intelligently adjusts workload resources based on user defined service level priorities. This unique capability of automatically adjusting workload resource allocations is their competitive differentiator.
• Turbonomic’s target market is both the Enterprise and Small/Medium business space. While their primary focus is the mid-market technical buyer with a feature/function technical sales approach, they tend
to sell more upstream and position their “economic scheduling engine” for multi-cloud use cases. Moreover, they compete on price as apotential
low-cost alternative to VMware vRealize Operations Manager and vSphere Enterprise andabove.
Be s t o f Br e e d Te c hn o lo gy – vRealize is designed for tight vSphere integration for critical IT management including proactive performance, capacity and configuration management.
H i gh l y Sc a l ab le - Designed for businesses of all sizes to run applications at high service levels and maximize hardware savings through higher capacity utilization and consolidation ratios.
Gr e a ter Visi bili ty - IT administrators gain better insight into virtual environments, proactively identify and remediate emerging performance issues, and optimize resource utilization through a unified view.
D o n ’ t t u rn o ff D RS! The first thing that Turbonomic will do is tell customers to disable Distributed Resource Scheduling (DRS). DRS is VMware’s integrated capability that analyzes dozens of metrics to
effectively and efficiently load balance the VMs in a customer’s data center. Turbonomic’s approach to “load balancing” VMs uses only a fraction of the metrics that VMware’s DRS uses, which can often lead to
an incorrect analysis of the needs of the VMs ina customer’s environment.
• Winning over Turbonomic can start by simply raising awareness of VMware vRealize strengths and by positioning VMware’s strategic vision in SDDC (Software Defined Data Center).
• Because Turbonomic provides actionable decisions based on small data samples sizes (~12 metrics) and over short periods of time, their accuracy is ALWAYSquestionable!
• Turbonomic has NO ability to undo miscalculated actions (for example as in vRealize Operation Management configurationmonitoring/management.)
• Turbonomic claims to be able to manage AND migrate workloads between on-premises vSphere and cloud providers like AWS or Softlayer. This is simply NOT the case. Turbonomic can only
recommend placing a workload or migrating one between platforms, but it has no ability out of the box to migrateworkloads.

V M w are, I n c . 3401 Hillview Avenue Palo Alto CA 94304 USA Tel 877-486-9273 Fax 650-427-5001 www.vmware.com
Copyright © 2019 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at http://www.vmware.com/go/patents.
VMware is a registered trademark or trademark of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies. Version Q2 - 2019 (Questions, comments
or feedback about this guide? Email dzolnier@vmware.com)

VMware Solution Portfolio and Competitive Guide For Partners

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Updated November, 2019

CONFIDENTIAL NOTE: VMWARE FIELD AND PARTNERS ONLY

How to Us e this Guide:

2 CONFIDENTIAL NOTE: VMWARE FIELD AND PARTNERS ONLY

Need Competitive Help?

1. Bookmark the Competitive Selling pag e on Partner Central:

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Networking and Security 34 VMwa re HCX 65

Storage and Availability 42 Wa vefront by VMwa re 74

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Our differentiated customer value proposition:

D ig ital bus ines s

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Prescriptions to Deliver on Strategic Priorities

D at a C en t er Clo u d M u lti- Clo u d En t erp ri s e Sec u re C lo u d N et wo rk M o d ern Zero

• Op e r a tio nal Effic iency • I n t ernal Fi rewal l • H o r i zo n o n VMC /AW S

• Mo d e r n ize D a ta C ent er • C l o u d Ne t w o rk Aut omati on • Se c u r e Offi c e 36 5

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AWS Securi ty Secure State (SaaS) Ci tri x Hypervisor vSphere

Axci ent BC/DR Si te Recovery Ma nager Ci tri x on Azure Hori zon

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HP Hel ion vRea lize Automation Is olate Networks NSX Da ta Center

HP Opera tions Orchestration vRea lize Automation IT a nd OT Pul s e loT Center

HPE OneSphere vRea lize Automation IT Workfl ow vRea lize Orchestrator

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SDDC Platform &

Dimension • Up to 50% CapEx reduction

• Increase admin productivity by upto 2x

• Reduce overall TCO of privatecloud

C ON F IDEN TIAL N OTE:

VMware Cloud Foundation

Re d u c e o verall T C O of p ri vate c lou d d e plo ym ent s u p to 4 0 %.

H E L P F U L LINK S : COMPETITIVE D IF F ER ENTIATOR S :

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18 C ON F IDEN TIAL N OTE: V MW ARE F IELD AN D P ARTN ERS ON LY Back to TOC

19 C ON F IDEN TIAL N OTE: V MW ARE F IELD AN D P ARTN ERS ON LY Back to TOC

vRealize Operations vCloud

vRealize Log Insight vRealize

C ON F IDEN TIAL N OTE:

H E L P F U L LINK S : COMPETITIVE D IF F ER ENTIATOR S :

S OLUTION S A L E S P L A Y S : Aga i n st P latform Ve nd or s (like Microsoft):

21 C ON F IDEN TIAL N OTE: V MW ARE F IELD AN D P ARTN ERS ON LY Back to TOC

H E L P F U L LINK S : COMPETITIVE D IF F ER ENTIATOR S :

22 C ON F IDEN TIAL N OTE: V MW ARE F IELD AN D P ARTN ERS ON LY Back to TOC

vRealize Business for Cloud

H E L P F U L LINK S : COMPETITIVE D IF F ER ENTIATOR S :

VMware vRealize Business for Cloud PublicPage

VMware vRealize Business for Cloud Partner Central Page

Mo r e gr a nu lar an alysis o f c o st s and costdrivers.

23 C ON F IDEN TIAL N OTE: V MW ARE F IELD AN D P ARTN ERS ON LY Back to TOC

K E Y B ENEF ITS : COMPETITIVE D IF F ER ENTIATOR S :

24 C ON F IDEN TIAL N OTE: V MW ARE F IELD AN D P ARTN ERS ON LY Back to TOC

vRealize Log Insight

H E L P F U L LINK S : COMPETITIVE D IF F ER ENTIATOR S :

25 C ON F IDEN TIAL N OTE: V MW ARE F IELD AN D P ARTN ERS ON LY Back to TOC

vRealize Code Stream