MARKETING MIX

1. Donny Sulastiawan (29119609)

2. Nabila Putri (29119486)
3. Diwita Anggraini (29119397)
4. Dwika S.P (29119403)

The Asus Marketing Mix (4P)

No. Marketing Strategy
Mix
1. Price Asus focuses on aggressive pricing to compete with other competitor brands.
For the electronic products price differentiation is not a major factor as even
after Asus keep a little low price than its competitors, average price is high
so every user demands for a better quality products. Asus mainly uses a
penetration estimation as during the launch of any new product it has an
innovation and new features advantage through which it can control the
pricing in its marketing mix strategy. Asus lately entered into the mobile
phones market but has quickly made up its mark with the help pf penetration
estimation and the need to continue with that in order to sustain in that
market. Other than this Asus also offers a product blend pricing technique in
which it offers its supporting line items at a cheaper price if one of the
central product is bought along with it. For example: if we buy a ZenFone
mobile phone then accessories like headphones, power bank will be given at
a low price. Asus also gives discount, promotional prices in order to attract
new customers. These types of strategies also enhances the sales volume of
the products.

2. Product Asus is one of the leading computer and consumer electronic companies in
the world. Asus also have a very wide range of electronic products in its
marketing mix like Mobile phones ZenFone series, Phone Accessories
(Power Banks, Adapters, Cases, Covers & Sleeves, Screen Protectors,
Headphones & Headsets, Flash, Battery Charger), Laptops (Zenbook Serie,
Vivobook Series, F Series, FX / ZX Series), 2-in-1 PCs (Transformer Book
series (Detachable), VivoBook Flip Series, ZenBook Flip Series), Laptops
Accessory (Adapters, Docks), Tablets (ZenPad, Fonepad, Transformer Pad,
Vivo Tab, Nexus, MeMO Pad), Tablet Accessory (Cases, Covers & Sleeves),
Motherboards, graphic cards, Zenwatch, Desktop, Display (4K & WQHD,
Professional, 3D & Gaming, Wide-Viewing, Portable, Eye Care), Wireless
routers, headphones, video recorder. Asus also launches a gaming kit like
ROG (Republic of gamers) which attracts the PC gamers and also make Asus
stand out of the league. One of the good thing about products Asus produce
is that along with the central or core line of products it also provides a
supporting line of items. It is observed that if any core line product is
successful and generating a good revenue then the supporting products itself
sells out themselves. With this huge and diverse product line diminishes the
danger of product failure for Asus and they are able to consistently launch
new innovative products, hence maintaining the cash flow.
3. Place Asus distribution channel works in 2 way. One of it is Asus sell its own
products to users directly through Asus stores. This technique is useful as it
increases the margin by cutting down the income of intermediaries but also
restrict the no. of sales as Asus stores are not necessarily be at every location
and also it is not necessary for every user to go to Asus store for purchasing
anything. Secondly it functions as the third party purchases the items from
Asus and then sell it to the consumers. In this channel number of products
increases as the end client sale does not depends on Asus but it also reduces
the margin as the third party always purchase product on a low cost in order
to get its own profit. Retailers generally purchase products from Asus where
all the accessories example supplement products are also available along
with the core product. Asus products moves all over the country mainly
through the retailers and merchants, from e-commerce sites to the distributor
and then to the end consumer. One of the good thing about Asus is that it’s
all items can be easily discovered in all locations which helps the consumer
in buying any item. With its strong chain of dealers and merchants like
Redding ton it is available in more than 32 nations.
4. Promotion For promotion of its products Asus focuses on age segmentation like laptops
users are mostly youngsters going out to college or schools, working
population or is a home asset. So every advertisement is focused on this age
segment only. Generally Asus doesn’t spend much on its product promotion
it more relies on their quality for sales. In order to reach out to the shoppers
with a mass communication Asus upload a video on social sites explaining
all about its product and features whenever it launches a new product. This
helps Asus to reach out more and more audience without even spending
much. Along with this Asus also uses traditional methods like flyers and
banner advertisement in their store rooms. Asus uses techniques like pitching
their products on e-business sites and giving more discount in order to
increase the visibility of their new products. Asus also organizes big national
events for gaming that increases the visibility of its brand, products and also
attracts new users towards their products.