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Product Description
Making high-quality recycled aluminum picture frames is now possible and thanks to
Magistic. Ltd. Photo frames crafted out of aluminum, is the perfect way to capture the
exclusive moments of life. These photo frames are ideally made to keep everyone's
sweet memories intact inside a solid frame. Our aluminum photo frame will look
ravishing wherever they are placed.
Our multi-purpose Aluminum picture frames are perfect gift items for every occasion
and bring about an aesthetic charm to the surroundings. Manufacturers and exporters
of aluminum artifacts have experimented with the medium and dished out a spell
binding range of picture frames. Made of recycled aluminum cans as well as Perspex
which is a substitute to glass for the displaying layer as it is more resistant to impact,
plus, Synthetic rubber as to form the bottom layer of the product to prevent slipping in
addition to a clock piece placed at the opposite site of the displayed picture.
Our Multi-Purpose Photograph Frame consist primarily two photograph frames and
one stationary holder with a digital clock piece embedded. The photograph frames
offers superior protection to the photographs or pictures in terms of impact-resistance,
ageing and fire hazard. Moreover, it’s detachable from its support from the main
block consisting of the digital clock piece and stationary holder and comprises of
different orientation of the photograph frame to suit consumers’ needs. Besides from
having horizontal and vertical orientation, the photograph frame can also be wall-
mounted if the space is not available. Additionally, the product is recyclable in order
to keep our environment clean, in tandem with our company’s vision.
Whether you are framing a small photo or a large one, we have a picture frame that
will make it look outstanding on your desk or table since there are a variety of sizes
and colors that suits all kinds of tastes and opinions for those who chase our multi-
purpose frame.
Material Used
Majority of the product consists of aluminum metal which is recycled from aluminum
cans. The quality recycled aluminum metals are equal to ore-produced aluminum but
recycling uses much less energy, cost less and reduces pollution. The aluminum cans
are recycled at a local recycling plant and later supplied to our factory.
Also a digital clock piece is being inserted in our multi-purpose picture frame because
digital clocks can be very small and inexpensive devices that enhance the popularity
of product designs.
We always look ahead, finding ways to offer a greater variety of choices, materials
and support to our customers.
Marketing objectives
Our marketing objectives are;
Target market
The target Market for our multi-purpose frame is Selangor and Kuala
Lumpur Region with 6 million and 4.3 million populations respectively.
Thus, the total would be 10.3 million. Our target market includes two
types as shown below
1. Business users, which include retail shops markets and outlets and
this will be our primary target market.
2. End users, include normal clients, and these end users consider as
our secondary target
market.
3. Magistic. Ltd. is dedicated to the development of aluminum multi-
purpose photo frames that optimize satisfy customer's needs and
wants.
Market Segmentation
User status
First-time users
Loyalty status
One of our strengths in this business is that the advantages of having
our very own loyal customers. We tend to build a strong relationship
with our customers, by maintaining continuously great quality photo
frames. We believe that our strong name is very much helped by these
loyal customers, and we are motivated to religiously making great
recycled aluminum photo frame designs, in a way to appreciate their
loyalty.
Our photo frames has superior performance advantages and nearly
total absence of conditions. All frames have Flexibility of design for
different pattern with width range colors.
Promotion Strategy
Promotion tools
The promotion tools of our company are list as below:
1. Brochures
2. Newspaper
3. Business card
4. Website
4.3.2.1 Brochures
Newspaper
Business card
Magistic. Ltd. Will provide business card for all of our higher
management employees. The purpose we providing business card for
our customer and distributor are for them to contact us easily. It is also
useful in order to introduce our company and product because it
contains our company name, address, fax number and phone number.
Maintaining the relations with customers and interested retailers and
potential buyers, The potential investor, supplier, entrepreneurs and
customers know who to see if they want to discuss business and As
identification of members.
Market Group
1. Business people
2. Potential entrepreneur
Strategies
Give to potential target market group
Give to business client and potential business client that you have interact with.
Advantages
1. Low cost
2. Immediacy
3. Creates sense of importance in the potential client.
Budget
Website
Market Group
• People who visits our website
Strategies
• Through our website, www.internationalrecycle.com.my
• Advertise the background of the company
• List and information of product
Advantages
• Low cost
• Immediacy
• Available at anytime
• Interactive
Budget
Particular Cost
1 Brochures 1,200.00
3 Website 8,000.00
Distribution Strategy
Distribution strategy is very important aspect in marketing plan. It is
important for a company to choose an efficient distribution channel in
order to make sure that a product available for use or consumption by
customer. In other word, a good distribution strategy can make one
product constantly available for customer.
Manufacturer
Magestic.Ltd customer
Customer
Marketing manpower
Manpower requirements
Position
No. of staff in year
Position Responsibility
5. Supervise the worker and make sure all the jobs given are
done on time and regularly update to the Marketing
Manager.
Sales forecasting
Month Sales
Units RM