MARKETING PLAN

I. PRODUCT/SERVICE INTRO

Product Name: CharLyn’s Cakes & Cupcakes

Tagline: “We Customize your Love.”

OVERVIEW

 What your product/service?

Our service is making a homemade Cakes & Cupcakes and the design is
based on customers want.

 Brief Introduction (Functionality and Price Description)

Cakes & Cupcakes a sweet baked food made from a mixture of flour,
sugar, and other ingredients (such as eggs and butter). It is one of the main
attraction in an celebration. The basis of our pricing is by:

1TIER CAKE BUTTERCREAM 3inch height 5inch height

6inch ₱ 800.00 ₱ 1,000.00

8inch ₱ 1,600.00 ₱ 2,000.00
10inch/8x12inch ₱ 2,200.00 ₱ 2,600.00

2TIERED CAKE BUTTERCREAM 3inch height 5inch height

6inch & 8inch ₱ 3,000.00 ₱ 3,300.00

8inch & 10inch ₱ 3,600.00 ₱ 3,900.00

CUPCAKES

12pcs. /1dozen ₱ 380.00

 What it provides?

Cake is often served as a celebratory dish on ceremonial occasions. It

also provides happiness in a celebration and also symbolizes the celebration
more fruitful.
II. MARKETING GOALS/OBJECTIVE

2019

 To introduce our homemade Cakes & Cupcakes.

 To meet our customer’s expectation and happiness.
 To survive in putting up a business

2020

 Enhance customer relationships

 Target new customers
 Launch new products or services

III. SITUATIONAL ANALYSIS

Environmental Analysis

Economic Social

Inflation rate have a huge impact The very important factors we should
in making a cake, when the price consider in making a cakes and
of goods increases also the price cupcakes is the age of the celebrant.
of cake will change.

Technological Environment

Technology has a great influence Cakes & Cupcakes and other

on advertising and marketing. ingredients needs to be in cold
Using technology can achieve temperature.
customer sympathy and through
this we can communicate to the
customer’s inquiry.

 Industria

Industrial Analysis

Threat of substitute – Competitors offers services same as we offer.

Rivalry among competitor - Goldilocks and Red Ribbon

Bargaining power – Giving a freebies like additional cupcakes.

 Market Segmentation

Target Market:

Parents of 1 to 17 years old - Mostly parents decide what the cake

design is.

Celebrants (18yrs.old and above) - They will be the first to be happy

when they see the cake presentable and
beautiful.

SWOT (Strength, Weakness, Opportunity, Threats)

Strength Weakness

Delicious homemade icing and the If the ingredients are in short supply,
soft bread. they may have a different taste or
texture.

Opportunity Threats

We are achieving the most up-to- Experience of competitors in making a

date trends in making a cakes & fondant decorations. Along with this
cupcakes. threats we are enrolling in baking class
that specialized the fondant decorations.

IV. Positioning/Launching

CharLyn’s Cakes & Cupcakes plans to launch in the 2nd Quarter of the
year. April to June are most probably the wedding quarter of the year.

Customer Satisfaction

1. Post on social media the right information

2. Answer their inquiries quickly.
3. Customer service
4. Give them suggestions in choosing
5. Meet their expectation
V. Pricing

1 TIER CAKE BUTTERCREAM

3inch 5inch
Capital Profit Capital Profit
6inch 679 321 872 328
8inch 1178 422 1620 380
10inch 1885 315 2224 376

2TIERED CAKE BUTTERCREAM

3inch 5inch
Capital Profit Capital Profit
6/8inch 2784 216 2891 409
8/10inch 3234 366 3609 291

CUPCAKES

CAPITAL PROFIT

12PCS 156 224

VI. Implementation Guide

How the product/service will be place on the market?

1. Give promotion (Buy1cake&get 6pcs of cupcakes).

2. Posting on social media
3. Join groups on facebook page
4. Create our own page
5. Participate in a bazaar and trade fair for baker industries

IRR (Implementing Rules & Regulations)

 Place your order TWO WEEKS before your function

 50% deposit
 No refund of deposit
 Minimum order of an 8” round or a dozen cupcakes

Steps on how you will make the customers embrace your product/service

1. Understand their needs and wants

2. Consistent taste
3. Giving a freebies
4. Deliver on time
 5. Stay relevant
VII. Contingency Plan

What would be your new marketing plan if your current plan fails to succeed?

 Review the comments and suggestion of clients.

 Review the marketing plan.
 Changing of marketing materials like advertisements.
 Retain the good comments then conduct constant research to innovate
the service to improve better and develop our business
 Give another promotion. (P50off)

VIII. Evaluation

1. Will the marketing plan attain your objectives?

The aim of our service is to attain the customer satisfaction and

happiness by meeting their expectation. Nothing is permanent when it comes
to business, keep up with the trends and what’s new. We need to study the
things we can upgrade in order for our business to grow and survive.

2. Is the plan will survive the industry line of your product/service? How?

Yes, the marketing plan we made for our business depends on

customer wants and needs. Building a business is not easy but if there is a
determination and willingness this will survive the industry line of our service.
IX. 360 Image
CHARITA CABULONG VALENCIA
B74 L31 GOLDEN HORIZON, BRGY. HUGO PEREZ,
TRECE MARTIRES CITY, CAVITE
09122038051

PERSONAL INFORMATION

Date of Birth : November 21, 1993

Age : 25
Place of Birth : Makati, Metro Manila
Height : 5’2”
Father : Sotico E. Cabulong
Mother : Adela B. Cabulong
Spouse : Lyndon C. Valencia
Religion : Born Again Christian
Civil Status : Married

EDUCATIONAL ATTAINMENT
TERTIARY CAVITE STATE UNIVERSITY – TRECE CAMPUS
BS in Business Management major in
Marketing Management
School Year 2017-Present

VOCATIONAL DON BOSCO TECHNICAL INSTITUTE - MAKATI

Electro-Mechanical Technician
School Year2010-2013

SECONDARY PASAY CITY EAST HIGH SCHOOL

School Year 2007-2010
WORK EXPERIENCE

CASHIER/CSA/SALES ASSISTANT
NUEBE SERVICE COOPERATIVE
PUREGOLD HUGO PEREZ
(046)419-01-06
May 1, 2016-August 15, 2018

REFERENCES

Ms. Leona Rose Gonzales

Desk Specialist
Curotek Technical Service
26th Flr. Robinsons Cyberscape Alpha Garnet
and Sapphire Sts. Ortigas Center, Pasig City
Contact # 09397725751

Mr. Ricky Porteza

Supervisor
Elmer Porteza Nofies Construction
LANCASTER WAREHOUSE PANELMAXX
Contact # 09452139053

Mr. Michael Salvador

Barangay Councilor
641 Gamban St. Barangay 143 BLTB, Pasay City
Contact # 09196811149

I hereby declare that the above information is true to the best of my knowledge.

CHARITA CABULONG VALENCIA

Applicant
HARLYN GRACE CUSTODIO REYES
005 PUROK 1, BRGY. CONCHU,
TRECE MARTIRES CITY, CAVITE
09127024927

PERSONAL INFORMATION

Date of Birth : September 10, 1997

Age : 22
Place of Birth : Trece Martires Cavite
Height : 5’2”
Father : Jorlan T. Reyes
Mother : Sheryl C. Reyes
Religion : Roman Catholic
Civil Status : Single

EDUCATIONAL ATTAINMENT
TERTIARY CAVITE STATE UNIVERSITY – TRECE CAMPUS
BS in Business Management major in
Marketing
School Year 2017-Present

SECONDARY ST. JUDE PARISH SCHOOL

School Year 2010-2014

ELEMENTARY ST. JUDE PARISH SCHOOL

School Year 2007-2010
REFERENCES

Ms. Brenalyn Cabulong

Licensed Pharmacist
The Generics Pharmacy
Alphaland Magallanes
Contact # 09208520406

Ms. Remedios T. Juanas

Teacher (Retired)
Langkaan Elementary School
Langkaan Dasmariñas City, Cavite
Contact # 09293810559

Ms. Jaimelie Fulgencio

Expert High Quality Casino Dealer
Tiger Resort, Leisure and Entertainment Inc.
Okada Manila New Seaside Drive, Parañaque City
Contact # 09364216256

I hereby declare that the above information is true to the best of myknowledge.

HARLYN GRACE CUSTODIO REYES

Applicant