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What???
Pamphlets – News
letters – Social Media
Create
Campaigns
of
benefits
of
the
parBcular
dry
fruit
as
with
age,
beauty,
sex,
vitality,
youth
and
many
many
more
such
subjects.
Idea
Box
2:
Idea
Box
3:
Scalable
on
Radio,
social,
SMS,
e-‐
mail,
PR,
news,
events,
malls
etc.
Idea
Box
8
“Dry-Fruit tasting/IQ
Championships”
• Even
scholarship
• Taste
brownie
with/without
walnuts
• Upload
on
Facebook
a
poem
on
dry
fruit
and
get
a
giI
hamper
Idea
Box
9
“Bachpan ke Badaam”
Campaign
3
A
social
iniBaBve
ensuring
all
the
children
have
at
least
3
almonds
a
day.
We
can
give
a
special
rate
on
monthly
subscripBons
“Social Status”
Campaign
5
Idea
Box
13
“Eh--Khajoor”
Khayaa kya?
Campaign
7
Cheesy
idea
–
for
a
YouTube
viral
video
like
daag
acchen
hai
–
we
will
have
to
give
it
proper
jusBce.
Idea
Box
15
“Go Nuts”
Campaign
8
Cheesy
idea
–
for
a
YouTube
viral
video
like
daag
acchen
hai
–
we
will
have
to
give
it
proper
jusBce.
Idea
Box
16
“Authentication Certification”
Campaign
9
What
is
my
USP
?
My
USP
is
not
dry
fruits.
My
USP
is
AUTHENTIC
Dry
Fruits.
When
you
buy
from
me
-‐
quality,
purity,
quanBty
is
assured.
CerBficaBons,
etc
(all
your
iniBal
slides
are
right
to
the
point)
We
live
in
a
world
of
impuriBes
and
food
adulteraBon.
Low
quality
is
skimmed
off
as
high
quality
to
gullible
customers.
So,
-‐
address
these
points
(1)
We
procure
from
-‐-‐-‐-‐,
-‐-‐-‐-‐-‐,
etc
which
are
the
gold
standard
in
pure
-‐
from
the
farm
produce.
(2)
Our
packaging
and
transportaBon
is
the
blah,
blah,
blah
-‐
no
human
touch,
etc
(3)
Did
you
know
that
temperature
above
xx
degress
takes
away
some
of
the
nutrients
?
We
ensure
these
don't
go
away.
(Remember,
talking
only
of
nutrients
such
as
iron,
potassium,
etc....
not
of
health
benefits)
There
is
so
much
of
distrust
out
there,
especially
when
we
buy
food
products
-‐
so
many
colours
and
preservaBves
-‐
we
are
pure,
unadulterated
and
farm
fresh
(or
some
parallel)
“Before we Go Nuts”
and
Get
Dry
with
ideas
Allow
us
to
take
a
bow
and
say
thank
you
for
being
with
us.
One
last
thing
please..