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2F/ & 3/F St. Francis Building, 941 Aurora Blvd cor. Potsdam St Cubao Quezon City
A Feasibility Study on
Gluta-Vera
In Partial Fulfillment of
the requirements for the degree of
Bachelor of Science in Business Administration
Major in Management
By:
Angelie Lasquite
Bryan Geba
Kimberly Pambuena
Amor Grace Rodriquez
Sharmaine De Asis
April 2019
ACKNOWLEDGEMENT
Chapter 1
Introduction
The skin is the largest and one of the most intriguing organs of the body. The skin is composed
of cells, sweat pores and sebaceous glands. For most of us, when we refer to skin care, we mean for
caring for the face. It is true that face, more than any other, needs care and attention. The face
constantly exposed to the elements, even in severe winter when the rest of the body is well wrapped.
Therefore, the face is one of the first parts of the body to shows signs for aging.
Beauty is studied as part of aesthetics, culture, social, psychology, philosophy and sociology.
An “Ideal Beauty” which is commonly admired possesses features from particular culture. Beauty
comes with harmony and nature. May also seen as attraction and emotional wellbeing. Beauty stated
from different eyes according to partial judgement of subjectivity. For a large number of people are
truly dedicated in looking kind of a “beautiful” many varieties of beauty products were made. In terms
of cosmetology/cosmetics. Mostly external on which are applied to the body for preserving, altering
from actual age, colouring, conditioning, repairing and beautifying.
The truth is, the topic of skin lightening and knowledge on what works for pigmentation
problems, is a necessity. A large number of people of all colors suffer from areas of skin that are
blemished by pigment spots. Most people would love to have perfectly even toned skin and do not
want to lighten their natural skin tone. They are merely looking to lighten their blemishes. These folks
often run into very few and very confusing choices when it comes to lightening their dark spots and
scars, due to the current dearth of information on the topic of skin lightening. Many of them used
dubious creams in an effort to lighten these dark spots and end up running their skins or making the
pigmentation come back in a more aggressive form, especially after sun exposure.
Everybody in the world is fond of white skin and is ready to do anything to get the skin whiter.
Even fairer skin people put their best efforts to keep their skin tone whiter. Especially Asians are
fonder to get a whiter and lighter than the natural shade. There are many ways to whiten the skin.
There are plenty of treatments, creams and lotions available for skin whitening, which are meant not
only for those who have darker completion but also even for those who gets melanin a substance in
body, which makes the skin appear darker. Skin whitening creams have agents as bleach, Aloe Vera,
extracts from lemon and all those things which can clear the complexion and can make it whiter. They
reduce the production of melanin in the body, which is the cause of skin darkening.
Our vision
To be the best among all skin care company and to emphasize the highlight of daily natural beauty.
And to offer a healthy whitening herbal beauty products.
Our mission
To provide high quality standard soap that can afford by any individual and being new to the market.
Business Name
K’SAB Marketing, K’SAB stands for the first letter of the owners Kimberly, Sharmaine,
Angelie, Amor and Bryan. The business is a distributor, reseller and manufacturer of soap and skin
care that is why the group decided to use the marketing concept as a whole. The business offers variety
of soap and skin care that could enhance your beauty using the ingredients of Aloe Vera and
Glutathione.
Logo
Our logo is define as an elegant portrait of a girl with the aloe vera leaves is a succulent plant
species of the gonus aloe. An ever green, color of life, nature and energy. It is also color of growth for
the business.
Location of the firm
The firm is located at 137 B Bonny Serrano Avenue, Socorro (PSGC: 13740415) is a barangay
located in Cubao in the third district of Quezon City, Philippines. As of 02 May 2019 census, it has a
population of 25,073.
https://en.m.wikipedia.org/wiki/Socorro,_Quezon_City?
fbclid=IwAR3lIHC5zitaLI6M2_efsxSgD4C5qb5Qqg1MWAd5yLFLAMxC4y9yjxO-qsQ
Market Projection
Quezon City, chartered city and capital of the Philippines. It is the most populous city in the
country, with a population of over 2.9 million in May 11, 2019, with a recent annual growth rate of
over 2%. Density is approximately 46,000 people per mile. Quezon City has 26,667 business company.
The majority of inhabitants in Quezon City are Roman Catholic. About 90% of resident follow
this religion. There are also other religions practiced throughout the city, including but not limited to
protestant and Islamic faiths. Almost one-quarter of Metro Manila’s population lives within Quezon
City. The city is very culturally diverse. The national language is Filipino, but many people throughout
Quezon City speak English, particularly those in the trade, government, education, and media
industries.
Today, marketing skin whiteners is more than just trying to appeal to Filipino’s standards for
beauty. The target market of our business is both men and women who engage in skin whitening
practices, of various sorts, along the area. Based on our market projection the age will ranging 18 years
old above, who are willing to use whitening herbal products for their healthier skin care that we can
offer. Our business is to be a distributors to supermarkets, mercury, any beauty product store and etc.
Market prices
Part of being new to the market it is challenging to set market prices to the market. We all know
the status of entering into the market pricing is important. Our pricing system is by lowering the
pricing of the product to attract all people, based on what is standard in the market. We will compare
the minimum price with the price for competitor’s product offering on the area but also in the market.
We will work on our market price for it to be a highly introduce whitening products.
Investment Cost
This is the key areas were we will spend our start-up capital on;
Business Registration
Product Packaging
Marketing promotion
o Website
o Public relation
o Tarpaulin
Cost of equipment and other assets
Lease of Manufacturing Plant
Method financing
K’SAB will generate a fund from our savings as a source of capital. Our start- up capital will be
750,000.
₱ 194,248.75 Machine and Equipment
₱2,368,343.12 Raw Materials
30,000/month Rent Expense
5,000 Electricity
10,000 Water Expense
3,000 Internet and Telephone Expense
400-600/month Employees’ wages
Market feasibility
We know this day Aloe Vera moisturizer and glutathione are one of the most popular product
based on the survey Filipino people, because mostly they wants to have a younger looking and brighter
skin, now a days glutathione and Aloe Vera is known in the beauty market. That’s why we create our
own product to be introduce in the market. It’s called Gluta-Vera soap and Liquid Gel Facial Wash.
That’s why whitening herbal products business is suitable in the market nowadays.
Technical feasibility
Fuji
AM3-30
All soap making oil, liquids and lye
should be weighted and not measured
by volume.
Price :
SCALE ₱ 6,199.75
Price :
Panasonic
KX-TG3721BX
Wireless Technology: 2.4 GHz
Calls Dialled: 10 Entries
Price:
₱ 3,050.00
Cordless phone
Metro primera
MPCW 1726
A stainless steel pot is great to make
soap in. Lye does not react to stainless
steel. When you get into making
bigger batches of soap, a big stainless
steel pot is a lifesaver.
Price :
CONTAINERS FOR MIXING THE SOAP
BATTER ₱ 1,829.75 x 3
= ₱ 5,489.25
Tescoma
Thermometer Presto B/72
There’s a pretty wide range of
temperatures that the lye solution and
oils can be before mixing them
together. Depending on the recipe and
which soap maker you ask, this can
vary anywhere from room temperature
to 125°F (52°C).
THERMOMETER
Price :
₱ 1,299.00 x 2
= ₱ 2,598.00
DPL
NOVA 38
15mil/0.38mm
Flock Lined Natural Rubber Gloves
This is for hand safety
Price :
GLOVES
₱ 59.75 x 5
= ₱ 298.75
Soap mold application, square, color
pink, 9 bars.
Weight: 7.23 oz per bar
Product size : 2.36
Price :
₱ 58.50 × 45
SOAP MOLDS = ₱ 2,632.50
Hanabishi
HMO 20GS
20-Liter capacity, Manual control,5
power levels, Glass turntable, Defrost
function, Pull out handle, Available
color White.
Price :
₱ 3,155.00 x 2
MICROWAVE OVEN = 6,310.00
Metro Bakeware
MB 5548
This is use for stirring the lye
(Sodium hydroxide) into the water or
other liquid, and for stirring the soap
batter as needed.
Price :
₱ 179.75 x 5
HEAVY DUTY PLASTIC OR SILICONE = ₱ 898.75
SPATULA
Asahi
BL-767
BLK 1.5L Capacity
2 speed with pulse
450 Watts
Glass jar
Built-in safety switch with mill
grinder, and stainless steel blades with
thermal cut-off fuse.
Price :
₱ 1,750.00 x 2
= ₱ 3,500.00
BLENDER
Unitrack
14794931133
300g to 540g
4W to 8W MAX
AC 110 – 240V,DC 5V 1A
Price:
CCTV
1,350 x 2
= ₱ 3,500.00
3D AEROMATIC 16”
RF-40A3
Power Input: 60W
4 Speed settings
Motor with built-in thermal fuse
Price :
₱ 2,150.00 x 2
= ₱ 4,300.00
CEILING ELECTRIC FAN
Price :
₱ 260.00 x 3
= ₱ 780.00
T5 LAMPS
Solflex
12x24
Black granite surface plates, granite
surface plate accessories series 517.
Price :
SM Home
Minimalist stackable plastic Chair.
Price :
₱ 999.75 x 4
CHAIR = ₱3,999 .00
Rameshwar
Soap Making Machine
Power Consumption
Up to 30 Kw
Price :
₱ 50,000x1
= ₱ 50,000
Amish Furniture
White Cabinet
.
Price :
₱ 1,367.00x4
= ₱ 5,468.00
Soflex
6x24
Price :
₱ 15,000 x 3
₱ 45,000.00
Price :
₱ 29,990
AIRCON CENTRALIZED
Eagle
SC-1911
Safety gear an absolutely must.
Price :
₱ 99.75 x 5
Safety Goggles ₱ 498.75
Clear Bottled
100ml
Price
Executive Summary
The Philippines is one of the countries in South Asia that uses medicinal plants, as alternative
remedies for common diseases. It is bounded by many medicinal plants which are rarely used as herbal
medicines, with the expensive cost of pharmaceutical drugs today there is a need to explore the
potentials of medicinal plants for ailments remedies. Herbs are grown and collected from all over the
world and effective medicinal herbs can be found everywhere that plants grow.
Aloe Vera is cultivated for both agriculture and medicinal uses. It keeps the skin hydrated and
clear, that’s why most of skin and hair care products ae formulated with its extract. Since it is rich in
antioxidants namely: Vitamin A, Vitamin C and Vitamin E; making Aloe Vera possess 7 out of the ”9
essential amino acids that sourced from diet” Phenylalanine, Isoleucine ,Lysine, Threonine,
Tryptophan, Methionine, Histidine. Aloe Vera is popular medicinal plant used in the cosmetic,
pharmaceutical and food industries. Its leave are full of gel-like substance that contains numerous
beneficial compounds.
Glutathione works by inhibiting the skin’s production of melanin, resulting in a natural
lightening of the skin. It is often used to treat hyperpigmentation, freckles, melasma, uneven skin tone,
age spots and other even skin tones or many other dark spots on skin.
Nowadays Filipinos are more conscious about their skin. In fact, some women are choosing to
use organic skincare for its natural ingredients on their faces. Having a white skin gives a person
unspeakable advantages. You will admire by many, envied by some, and get the perks that those with
brown skin tone could only wish for. Although most Filipinos are born with nut-brown skin, our
society has taught us to be proud of it. After all, our actions are shaped by the standards set by society
and here in the Philippines, white is identical with beauty. Today’s marketing skin whiteners is more
than just trying to appeal to Filipinos standards for beauty. We Filipinos having a lighter complexion is
desirable because it shows social status, and most important, economic status. The reason why skin
whitening products demand to Filipinos is many of us associate dark or brown skin with low economic
status.
Most of us Filipino would like to use whitening herbal beauty products. So since Filipino like
to use whitening herbals beauty products we include to our business, to create our own whitening
herbal products and we named it “Gluta-Vera” stands for Glutathione and Aloe Vera. And its product
line will be Gluta-Vera soap and Gluta-Vera facial gel with tea extract. Our business plan was
encouraged Filipinos habit for their beauty skin care a whitening herbal medicine for their skin. Aloe
Barbadensis or popularly known as Aloe Vera. The name Aloe derives from the Arabic word “Alloeh”
meaning “ shining bitter substance,” while “Vera” in Latin means “true.”
Because of our business goal, becoming one of the top 3 skin care production companies
in the Philippine we are willing to invest in some of the finest professionals. We can find also, we have
set plans in place acquire the best of the equipment when it comes to setting up a standard skin care
company.
Our facility will be customize to fit into the kind of ideas we have of how a first class beauty
company should look like and we have been able to secure permits from all relevant division.
The demand for beauty products is not going to fall anytime soon which is why we have put plans
in place to continue, to explore all available market around the cities where retailing our product
intend.
` CHAPTER 2
Management of the project
Types of Business Organization
The type of the business organization will be General partnership. A partnership with or an
arrangement by which two or more individuals agree to share to all assets profits and financial and
legal liabilities of the business. Such partners agree to unlimited liability, which means either of their
personal assets may be liable to the partnership’s obligations. In fact, any partner may be sued for the
entirety of a partnership’s business debts. The advantages of the general partnership is that the business
does not have to pay income tax. To each partners files the salaries and costs of the business on his/her
own personal income tax return. The way the business that not get tax separately, the business will
easy to establish. There will be 5 partners who will contribute money for the start – up capital of the
firm.
Organizational Chart
GENERAL MANAGER
QUALITY CONTROL MARKETING HEAD OPERATIONS HEAD FINANCE HEAD
SUPERVISOR
The table above is the flow of the power inside the company. The K’ SAB Marketing will use
the said organizational chart in its operations internally and externally. The General Manager will spear
head all operations of the business. The Quality Control Supervisor will lead the company’s product
evaluation ensuring the quality of the product. The Marketing Head will be in-charge of the business
strategic plans in selling the product as well as making the most out of the product. Operations Head on
the other hand will supervise the production of the soap and other products. Finally, the finance will
take post on the overall cash flow of the company.
Schedule
MON TUE WED THUR FRI SAT SUN
POSITION
8AM- 8AM- 8AM- 8AM- 8AM-
General Manager 5PM 5PM 5PM 5PM 5PM OFF OFF
9AM- 9AM- 9AM- 9AM- 9AM-
Finance Head 6PM 6PM 6PM 6PM 6PM OFF OFF
8AM- 8AM- 8AM- 8AM- 8AM-
Operations Head
5PM 5PM 5PM 5PM 5PM OFF OFF
9AM- 9AM- 9AM- 9AM- 9AM-
Marketing Head
6PM 6PM 6PM 6PM 6PM OFF OFF
Quality Control 9AM- 9AM- 9AM- 9AM-
Supervisor 6PM 6PM 6PM 6PM OFF OFF
8AM- 8AM- 8AM- 8AM- 8AM- 8AM-
Soap Maker 5PM 5PM OFF 5PM 5PM 5PM 5PM
8AM- 8AM- 8AM- 8AM- 8AM- 8AM-
Production Staff 5PM OFF 5PM 5PM 5PM 5PM 5PM
8AM- 8AM- 8AM- 8AM- 8AM- 8AM-
Polish Men 5PM 5PM 5PM OFF 5PM 5PM 5PM
STORE 8AM- 8AM- 8AM- 8AM- 8AM- 8AM-
MANAGER 5PM 5PM 5PM 5PM OFF 5PM 5PM
8AM- 8AM- 8AM- 8AM- 8AM- 8AM-
Sales Person 5PM OFF 5PM 5PM 5PM 5PM 5PM
8AM- 8AM- 8AM- 8AM- 8AM- 8AM-
Cashier 5PM 5PM OFF 5PM 5PM 5PM 5PM
8AM- 8AM- 8AM- 8AM- 8AM- 8AM-
OFF
Security Guard 5PM 5PM 5PM 5PM 5PM 5PM
Recruitment Program
The K’SAB Marketing personnel recruitment process will find out what the going rate for the
position and match it, and to offer an employee benefit program. We will conduct in various area in
hiring a personnel for the function of the business. And it must be 18 years old above.
Personal Traits
They make sincere connections, easy to approach, fit to work, well spoken, good listener,
humble, they maintain a positive attitude towards the business, they take the business progressive, they
are good at reading people, and punctual.
Professional Traits
They never compromise their values and they will do the right thing, even with it means taking
a harder way. They always take full responsibility for what they say and do – especially when they’ve
made a mistake. If they are challenged, they remain calm and competent instead of getting angry upset.
Genuine experts practice good self-regulation.
Manager
Cashier
Soap Maker
Taking care the of the necessary ingredients that are needed in the process.
Check the quality of each raw materials to ensure the product quality.
Production Staff
Job Specification
MANAGER
CASHIER
SOAP MAKER
PRODUCTION STAFF
Training Program
The K’SAB Marketing employees are essential to the business. They are properly trained
employees that will make knowledge about making beauty products. Training is the process of learning
the employee’s skills they need to do a particular activity to improve their performance in their job.
Development is vaster and focuses on employee growth and future implementation instead of a direct
job.
CHAPTER 3
Economic Aspect
Method Used:
The computation was based on the past five years with the steady growth of 5% annually. The
projection was done with conservative manner following the 5% growth annually based on the source
given.
Major Competitors
2 Branches of Amie Magic
8 jade bldg. Santolan Brgy. Greenhills San Juan city 1500 Metro Manila
8 Jade Building Col. Bonny Serrano avenue Santolan, Road San Juan,
https://www.google.com/amiemagic.com
Prevailing prices of the product
K’SAB MENU AND PRICES
Gluta Vera Soap 229.75
Facial Gel
CHAPTER 4
Technical Feasibility
ASSEMBLE
INGREDIENTS AND
SAFETY GEAR
(ALOE VERA EXTRACT)
PREPARE THE MOLD
Expected attainable annual production volume for the next five years
Machinery layout
Plant Location
The firm is located at 137 B Bonny Serrano Avenue, Socorro (PSGC: 13740415) is a barangay
located in Cubao in the third district of Quezon City, Philippines. As of 02 May 2019 census, it has a
population of 25,073.
Location Map
https://en.m.wikipedia.org/wiki/Socorro,_Quezon_City?
fbclid=IwAR3lIHC5zitaLI6M2_efsxSgD4C5qb5Qqg1MWAd5yLFLAMxC4y9yjxO-qsQ
Raw material
GLUTATIONE SOAP
Glutathione naturally occurs in the body. Recently, synthesized forms of glutathione
have been added to soaps to whiten skin. In addition to whitening skin, glutathione soap
is reputed to have anti-aging properties and to be good for the complexion.
ALOE VERA EXTRACT
You only need a few drops of aloe extract to add something special to handmade soap.
It helps moisture the skin. This is a botanical extract and not an essential oil. It does not
have a scent.
COCONUT OIL
Coconut Oil is generally used around 20-30% of the recipe. Coconut oil is a super
cleansing addition that reduces big, copious bubbles. It is so good at its job that it can
strip skin of moisture. That leaves he skin dry and even irritated.
PALM OIL
Palm Oil and Palm Kernel Oil (PKO) soap benefits include being harder bar with more
bubbles and creamy texture. In my early soap making days, I used palm kernel oil with
olive and coconut oils.
GREEN TEA LEAVES
o Make your soap batch as you normally would, following basic soap making
instructions. At trace, add the lemongrass and eucalyptus essential oils, and add
about ½ to 1 teaspoon of the steeped green tea leaves per pound of oils in the
above recipe that’s about 4 to 8 teaspoon of leaves.
POTASSIUM HYDROXIDE
Potassium Nitrate is a highly water soluble crystalline potassium source for uses
compatible with nitrates and lower (acidic) Ph. Nitrate compounds are generally soluble
in water. Nitrate materials are also oxidizing agents. When mixed with hydrocarbons,
nitrate compounds can form a flammable mixture.
SODIUM HYDROXIDE
Also known as lye, is an essential ingredient in the soap making process. When sodium
hydroxide beads or flakes are mixed with a liquid, a lye solution is created. This
solution, when mixed with fats and oils, will cause a chemical reaction called
saponification.
LAVENDER ESSENTIAL OIL
A good choice for soap making is lavender 40/42 essential oil or a lavandin, such as
lavandin gross or Landin Aerialist, rather than a true lavender. Lavender 40/42 is
standardized, so that it always smells the same, which makes it a good candidate for
manufacturing.
CITRIC ACID
Utilities Required
The utilities required are electricity, water and internet.
Here are some of the appliances that would be needing electricity and their corresponding usage
and cost per month.
1. Microwave Oven Cost Per Hour;
6.1200
Used: 4 hours
3. Cctv Cost Per Hour;
Used: 24 hours
4. Ceiling Electric Fan Cost Per Hour;
1.1200
Used: 10 hours
6. Aircon Cost Per Hour;
5.1000
Used: 9 hours
https://www.energyusecalculator.com/electricity_airconditioner.htm
Waste Disposal
Our waste disposal is when the product have damage on packaging.