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___________________________
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In Partial Fulfilment
and
_______________________________
By
DECEMBER 2017
ACKNOWLEDGMENT
days and nights of lengthy effort and sacrifices, would not have been completed without
First, to Dr. Victoria L. Digao, CPA, the proponents’ most supportive and ever
considerate project feasibility teacher, for her valuable, timely, and helpful inputs,
development up to the presentation of this study. Her words of wisdom motivated the
proponents and inspired them to be more thorough and work even harder to accomplish
this study.
responses to the queries of the proponents by providing them with documents that are
necessary for the completion of the study. The government officials have also
To the respondents, for taking time out of their busy schedules, to answer the
surveys which are tailor-made to provide helpful data for the researchers.
supported the proponents. They have provided the proponents’ the space and time they
triumph over the challenges they have encountered. They had also provided the
proponents comfort knowing that they share in the proponents’ struggle in the
To the Panelists of this Study, for lending their time and intellect in improving this
Lastly, to the Most Holy Triune God, for His unlimited benevolence and
inspiration, who is very vital in the course of making this laborious study. He has
provided the proponents the strength to go on and to finish what they have started.
TABLE OF CONTENTS
TABLE OF CONTENTS..............................................................................1
LIST OF FIGURES......................................................................................4
LIST OF NOTES..........................................................................................4
LIST OF TABLES........................................................................................5
I. THE PROBLEM AND ITS SCOPE..............................................................6
INTRODUCTION................................................................................6
Rationale of the Study.................................................................6
STATEMENT OF THE PROBLEM.....................................................8
SIGNIFICANCE OF THE STUDY.......................................................8
Investors......................................................................................9
Entrepreneurs..............................................................................9
Different Municipalities of Cebu...................................................9
Government agencies...............................................................10
The Researchers.......................................................................10
Future Researchers...................................................................10
RESEARCH DESIGN.......................................................................11
Research Method Used.............................................................11
Environment...............................................................................11
Research Methods and Instruments Used................................13
Research Procedure..................................................................13
Limitation of the study................................................................15
DEFINITION OF TERMS...................................................................17
II. TECHNICAL ASPECT...............................................................................19
PRODUCT DESCRIPTION..............................................................19
MATERIALS.....................................................................................20
PLANTATION FLOW........................................................................23
Establishment of the Coffee Plantation.....................................24
Lay-outing and Holing................................................................28
Transplanting.............................................................................29
Care and Maintenance..............................................................30
Harvesting..................................................................................35
Processing.................................................................................36
Packaging and Delivery.............................................................38
PRODUCTION CAPACITY...............................................................38
QUALITY CONTROL........................................................................39
SITE SPECIFICATION.....................................................................45
Farm Location............................................................................45
Farm Buildings...........................................................................47
Nursery......................................................................................47
6
UTILITIES.........................................................................................48
WASTE MANAGEMENT..................................................................49
III. MARKETING ASPECT..............................................................................52
TARGET MARKET...........................................................................52
PAST POPULATION........................................................................53
DEMAND..........................................................................................54
PROJECTED POPULATION OF COFFEE FRANCHISES..............65
PROJECTED ANNUAL DEMAND....................................................66
SUPPLY........................................................................................... 66
PROJECTED SUPPLY.....................................................................70
PROJECTED MARKET SHARE.......................................................71
SALES FORCE................................................................................ 72
PRICING STRATEGIES...................................................................73
DISCOUNTS.................................................................................... 75
CHANNEL OF DISTRIBUTION........................................................76
BRANDING AND PACKAGING........................................................77
ADVERTISING AND PROMOTION STRATEGIES..........................79
STORAGE AND WAREHOUSING...................................................81
IV. MANAGEMENT ASPECT.........................................................................83
MANAGEMENT DURING THE PRE-OPERATING PERIOD...........83
Project Timetable.......................................................................83
MANAGEMENT DURING THE OPERATING PERIOD....................91
Form of Organization.................................................................91
Organizational Structure............................................................92
Job Title and Description...........................................................93
Personnel Specification.............................................................95
Working Schedule.....................................................................97
Recruitment Procedure..............................................................97
Compensation Plan...................................................................98
Employee Benefits.....................................................................99
Management Policies................................................................99
Violations and Sanctions.........................................................101
V. LEGAL AND TAXATION ASPECT.........................................................103
LEGAL ASPECT.............................................................................103
Registration of the Business Name.........................................103
Business Permit Procurement.................................................104
Application for Social Security System (SSS) Membership....106
Application for PhilHealth Insurance Membership..................107
PAG-IBIG Registration............................................................107
DOLE Registration...................................................................108
TAXATION ASPECT......................................................................108
Withholding Tax.......................................................................108
Documentary Stamp Tax.........................................................109
7
Income Tax..............................................................................109
VI. FINANCING ASPECT.............................................................................111
Source of Financing.................................................................111
Project Cost.............................................................................112
VII. FINANCIAL ASPECT..............................................................................119
FINANCIAL ASSUMPTIONS...........................................................119
FINANCIAL STATEMENT ANALYSIS............................................159
VIII. SOCIO/ECONOMIC DESIRABILITY......................................................176
Government.............................................................................176
Farmers...................................................................................176
Target Market..........................................................................177
Environment............................................................................177
Community...............................................................................178
Philippine economy.................................................................178
Global economy.......................................................................178
Coffee Industry........................................................................179
Ecology....................................................................................179
Coffee Consumers...................................................................180
Competitors.............................................................................180
IX. STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS ANALYSIS
.................................................................................................................183
SWOT MATRIX..............................................................................184
STRENGTHS................................................................................. 185
WEAKNESSES.............................................................................. 185
CONVERSION OF WEAKNESS TO STRENGTHS.......................186
OPPORTUNITIES..........................................................................187
THREATS.......................................................................................188
CONVERSION OF THREATS TO OPPORTUNITIES....................188
X. SUMMARY, FINDINGS, CONCLUSION, AND RECOMMENDATIONS 189
SUMMARY.....................................................................................189
FINDINGS...................................................................................... 191
REFERENCES
APPENDICES
Survey Letter and Questionnaire A
Letter to Panelists B
Certification C
SSS Contribution Table D
Philippine Business Registry Application Form E
8
LIST OF FIGURES
FIGURE 1PLANTATION FLOW...................................................................................23
FIGURE 2. RECOMMENDED PLANTING DISTANCE (3X3 M).............................29
FIGURE 3. VIEW FROM THE MAIN ROAD...............................................................46
FIGURE 4. VIEW OF SITE FENCE.............................................................................47
FIGURE 5. CHANNEL OF DISTRIBUTION................................................................77
FIGURE 6.PRIMERAPRESKO LOGO........................................................................78
FIGURE 7. PACKAGING FOR PRIMERA PRESKO................................................79
FIGURE 8. SOCIAL MEDIA SITE FOR PRIMERA PRESKO..................................81
FIGURE 9. WAREHOUSE FOR STORING BEANS.................................................82
FIGURE 10. GANTT CHART PRE-OPERATING ACTIVITIES...............................86
FIGURE 11. ORGANIZATIONAL CHART..................................................................93
FIGURE 12. SCHEMATIC DIAGRAM.......................................................................181
FIGURE 13. SWOT MATRIX......................................................................................184
9
LIST OF NOTES
NOTE 1 RESEARCH COST...........................................................................113
NOTE 2 PERMITS AND LICENSES..............................................................114
NOTE 3 LAND................................................................................................114
NOTE 4 FARMHOUSE...................................................................................114
NOTE 5 OFFICE EQUIPMENT......................................................................115
NOTE 6 FARM TOOLS..................................................................................116
NOTE 7 FURNITURE AND FIXTURES.........................................................116
NOTE 8 RAW MATERIALS............................................................................116
NOTE 9 FREIGHT-IN.....................................................................................116
NOTE 10 PRODUCTION SUPPLIES...............................................................117
NOTE 11 OFFICE SUPPLIES..........................................................................117
NOTE 12 UTILITIES.........................................................................................118
NOTE 13 CLEANING SUPPLIES.....................................................................118
NOTE 14 SALARIES AND WAGES.................................................................118
NOTE 15 PROFESSIONAL FEES...................................................................118
10
LIST OF TABLE
EXECUTIVE SUMMARY
increasing their consumption of coffee products, notably in the area of coffee shops.
implementation of a plantation will cut back imports and give jobs to local farmers in
The proposed plantation will have a pre-operating period of 3 years and will start
operations on the 4th year or on the year of first harvest. The plantation will yield red
coffee cherries which will be dried, hulled and roasted into roasted coffee beans. A
7,618,392.50 with two partners. The partnership can take a loan of Php 1,500,000.00
with Land Bank which caters specifically to agriculture and can finance 80% of the
farm’s capital requirements. The financial projections revealed that the entity shall
generate profit on the year of harvest and have an average return of around 30% every
year once profits are stable. The entity however cannot payback within 8 years which is
Based on the findings, the proponents have determined that the proposal is
feasible only when there are sales on the first year because of high start-up costs. The
reasons are that it would benefit not only the consumers but also other sectors of
12
society such as the government, the farmers, the coffee industry as a whole, and the
CHAPTER I
INTRODUCTION
the daily intake of the Filipinos, especially among students and those working on
night shift. There would be an endlessdemand for coffee because work and
studies are endless, too. Coffee shops serving diverse types of coffee is
becoming the home of students who wanted to study in a peaceful and friendly
ambiance. It has also been a venue for common social meetings to some
businessmen. Coffee shops are everywhere in the city. More and more
(Pendergrast, 1999). However, this fact has been widely-debated. Coffee is not
the second largest traded commodity, but it is still a large industry [ CITATION Tan17
\l 1033 ],while this is a fact in 1970s, but is not the case anymore [ CITATION Joh17 \l
and demand for it is still growing (Philippine Coffee Board). Coffee covers not
only the local market but also the international market thus giving large
Though some might see the negative effects in consuming coffee and
some would think it as a bad habit to drink coffee, research already proved that
there are several health benefits in coffee (Nurses’ Health Study, 2001). The
2
benefits of coffee have been researched quite well and somehow it has led to
many benefits such as reducing the risk of stroke, type II diabetes, Parkinson’s
disease and certain types of cancers (Veronica Setiawan). Coffee also protects
the human body for it contains antioxidants that serve as body warriors protecting
against free radicals that damage cells within the human body. Students
coffee contains caffeine that increases the adrenaline levels in the human body
With a lot of benefits coming from coffee, the researchers have decided to
profitability. Not only because of the number of health benefits had made the
researchers pursue this study but also because coffee is an important commodity
locally and globally. Coffee being a major export commodity and also one of the
top agricultural exports (FAO Statistics Division) would help the locality to
Economical purpose and health benefits are the core purposes of this
study. Research had proven its benefits to the human body and statistics have
countries.
3
grown Arabica Coffee and Its Distribution. Specifically, this study answered the
following questions:
1.1 Technical;
1.2 Marketing;
1.3 Management;
1.4 Financing;
1.6 Financial;
proposed project?
The main objective of conducting this study is the eagerness to test its
viability in the market. Data provided in this book is designed to provide different
Investors
From the study, the investors can assess if the industry is worth investing.
It will show them the risk and reward, opportunity costs and overall return on their
investment. Investors will have a view on the quantitative or financial side of the
industry. The industry’s financial and quantitative reports are also presented in
this study in which the investors may know how the industry is currently
Entrepreneurs
The proposed study provides knowledge to entrepreneurs who want to
engage in the same industry. Through the study, they can assess the probable
outcome of the business they are about to undertake. This will help them
understand the business from the technical down to its financial aspect. It will
also give them the industry’s position in the marketplace, and its financial
customers, and any relevant industry trends. This sort of overview provides
and opportunities.
information provided in this study can prove valuable to educate the farmers in
5
the municipalities that would implement this project. This can be used to develop
a strategic plan to provide livelihood programs for the municipalities’ farmers thus
translating their ideas into measurable goals. This will help their livelihood
projects come into a reality and aid them in breaking down their workforce to
further create a series of concrete steps and outline on how the steps can be
implemented.
Government agencies
This study would give additional information to the different government
Resources and other agencies that will benefit from the proposed study. This
would provide them statistics like the number of farmers willing to be part of the
The Researchers
In the process of accomplishing this study, the researchers invested their
time, money, efforts, expertise, knowledge and skills which had greatly improved
expertise and skills, and updating their learnings from the subject taken. This had
the society from the exposure to become more effective, efficient and competent
Future Researchers
This proposal will help future researchers in achieving the completion of
their related studies by enlightening them with new ideas. This will serve as their
guide in making their own studies. They can also use this as the basis as to what
they really want as an output of their study and gives them a clearer
understanding of the topics. They can use this book as an additional reference
RESEARCH DESIGN
The research design refers to a scheme or plan of how the research will
be conducted. The quality of output depends largely upon the research design or
research. It is used because the objective of the study is to see a general picture
Environment
This study covered the coffee shops located in Metropolitan Cebu,
specifically along Mango Avenue, F. Ramos Street, Ayala Mall, SM City Cebu, N.
Escario Street and IT Park. Mango Avenue, also called General Maxilom Ave.
covers from Mango Square Mall to Mango Park. Ayala Mall is located at Cardinal
Rosales Ave, Cebu City, Cebu. SM City Cebu is located beside Kaohsiung
Street. IT Park is located on Jose Maria del Mar St., Apas, Cebu City
7
Figure 5.1
Map of Environment
Population and Respondents
There are a lot of coffee shops in Cebu but a majority of them are from
franchises. An ocular scan was used to determine coffee shops and skipping
Coffee shops
Number of Number of
located within a 50-
population (N) respondents (n)
meter radius
2. SM Cebu 2 2
3. Ayala Mall 2 1
8
4. Escario Street 6 3
5. IT Park 7 6
6. Internet Questionnaire 8 1
Total 33 19
The population consists of the large coffee franchises such as Starbuck’s,
Bo’s, and The Coffee Bean & Tea Leaf, as well as smaller independent specialty
coffee shops such as KohiNori and Workplace Cafe, which explained the large
to use for gathering data. It will only require the respondent’s small amount of
time to answer the questions. The respondents were given choices of answer,
some managers. So far, two managers have been interviewed and their input
Research Procedure
The following are the statistical technique used in treating the data in
questions that apply this formula which are on questions that determine
the demand for coffee in general and on the demand for the shade-grown
Arabica coffee.
FORMULA:
µ=ƩFx
n
Ʃ = summation
F = frequency
x = mean
are not mutually exclusive. These data are arranged by the most popular
divided by the total number of respondents. The choice which has the
were still shown but not included in the ranking. Respondents that
abstained still appeared in the tabular forms. Questions that use this
which means that one choice cannot co-exist with the other. These data is
from the years of 2011 – 2015. These trends are extremely useful in
coffee come from. Other sources come from The Entrepreneur Philippines
There are factors that hinder the proponents from obtaining the exact data
Selected Respondents
project. Managers are best suited to answer the survey but if there are no
managers, baristas are given the survey form as baristas have an estimate on
Confidential Information
Time
constraint that the researchers experienced was that sometimes the manager is
Sampling Risk
Accessibility of Information
Some reliable sources offer accurate and relevant information but require
large fees. This source offers more reliable information but at a price that
DEFINITION OF TERMS
Some terms used in this book connotes different meanings thus they are
defined hereunder:
Commercial polyculture
Canopies are pruned regularly and epiphytes are removed. This involves the use
Epiphytes
This is a plant growing on another plant for physical support and do not
negatively affect the host. Examples are mosses and orchids. This is used as an
Full sun
This is a type of shade where there is a lack of tree canopies or one where
Mulch
natural.
Overstory
13
This is a type of tree with dense foliage and taller reach and shades the
Rustic
Shaded monoculture
one or two tree species. Canopies are heavily pruned. Shade level is around 10
– 30%.
Shade-grown Method
This method employs the use of dense overstore trees as shade for the
Sun-grown Method
This method employs the use of artificial fishnets as shade for the coffee
trees.
Traditional polyculture
native forest trees and planted trees, including fruits and vegetables. Shade level
Varieties
14
This is a rank lower than of species. In this study, examples are the
CHAPTER II
TECHNICAL ASPECT
different from what is available in the market. The quality of a product would
somehow depend on its raw materials, machines and equipment used, and also
This chapter states the necessary materials and the equipment and tools
that are to be used in production. It is also discussed in this chapter the plant
location and layout, production capacity, quality control implemented, utilities and
waste management.
PRODUCT DESCRIPTION
The proposed study is about the production and distribution of Arabica
coffee beans to coffee shops located in Cebu City. Arabica coffees, locally known
This variety is characterized by wavy leaf margins, light green color, and
thin leaf. Its flowers are white and creamy with short pedicels. The berries are
oblong in shape, measuring about 1.5 cm long, green when immature and turns
red or yellow depending on maturity. Arabica yields 500 to 1000 kg of clean dry
15
coffee beans per hectare. This variety is an early bearer; it bears fruits two to
MATERIALS
These are the necessary inputs used and applied to transform or modify
kilogram.
Water. Water is another essential material that is needed for the coffee seedlings
to live. Water is supplied by Dalaguete Water District at Php 36,000 per year.
These are the necessary equipment and tools used in the production
process. They are used by farmers in cultivating and harvesting the crops and
are also used for manufacturing the finished product. The following equipment
and tools should be properly selected to reach the planned quality and also to
unit.
PLANTATION FLOW
One of the vital parts of the technical aspect is the process of things that
should be done in the plantation to ensure the quality of the products. The time
Establishment of
Coffee
Plantation
Lay-outing
and Holing
Transplanting
Care and
Maintenance
Harvesting
Processing
Packaging
and 19
Delivery
2. Sowing of seeds
5. Pricking of seedlings
7. Weeding
considered.
20
Soil Factor
The soil must be highly fertile with high moisture holding capacity. It must
be of medium texture with good drainage and erosion. Soil moisture must
21
Climatic Requirement
and 26 degrees Celsius by day. Moderate soil temperature is vital for root
berry development.
Land Preparation
establishment of the plantation. The main goal is to free the area from
weeds and one way of doing this is through plowing. The plowing process
not only suppresses weeds but also cultivates the soil and makes it soft. It
Land Elevation
are sometimes called, are of a higher quality than soft beans, because
22
and nuanced flavors. An elevation greater than 900 m above sea level
Soil organic matter (SOM) plays an important role in soil quality and
Rainfall
Sunshine Requirement
The tree requires some but not too much direct sunlight; two hours
a day seems ideal. The lacy leaves of the upper levels of the rainforest
originally shaded the coffee tree. To meet this requirement, the usage of
nets as shade for the coffee trees are necessary for the first three years.
23
Relative Humidity
moisture content of more than 8 but not less than 12.5 percent, as beans
with this moisture content have the best flavor when roasted. If a storage
facility is too dry or humid, the beans respectively lose or gain moisture,
which impacts their flavor. Therefore, the amount of time a company can
store coffee depends on its geographic location. Those with low relative
humidity levels can only store coffee for short periods. Arabica Coffee’s
Shade Regulation
Various studies indicate that arabica coffee has the highest yields
under 35% to 65% shade. In addition, growing coffee under shade also
crop from frost, and helps to increase numbers of pollinators which results
in better fruit set. Coffee grown in the shade takes long to ripen and is
often thought to taste better because the long ripening times contribute to
complex flavors.
It is important to take note of the orientation of rows from west to east or from
north to south that will allow sunlight penetration between the rows, then stake
the rows and hills of coffee. For shade-grown coffee using the commercial
24
polyculture method, the picture next page signifies the recommended planting
distance:
intact around the roots of the seedlings. It is best to dig holes (40x40x40cm) to
provide room for the root development one month prior to planting. While digging
holes, separate the topsoil from the subsoil. Refill holes by putting back topsoil
first and then overlaying with the subsoil. Add compost and fertilizers rich in
Transplanting
Transplanting of Arabica Coffee seedling should take place at the onset of
consists of six small pairs of leaves or when the seedling is six months old. In
transplanting, thefirst step is to cut the plastic bag one inch from the bottom to
take out bent roots. Then, remove the plastic bag and bury the ball of soil.If white
grub is a problem, mix thoroughly the recommended rates of Furadan to the soil
during planting. Make sure that the root collar is exactly at ground level to
prevent rotting and compact the base around the seedling. Basal fertilization is
25
coffee production and quality. Care and maintenance involve weeding and
the moisture and nutrients in the soil. It is important to prevent pests and
former being more beneficial than the latter according to Webster and
Wilson (1971). The mulched soil has lower average temperatures and a
under tree crops with heavy shade, but even under cocoa Smith (1954)
found that mulching reduced average soil temperature slightly and the
fronds. In this way, the soil is protected against sun and rain. The rotting
Fertilization
like zinc, boron, copper, manganese, and iron are also vital to the growth
program is recommended:
Pocket method. Currently, the fertilizer recommended rate (RR) for coffee
In fertilization, first dig four holes around the coffee plant, each with
a depth of five to six inches and with a distance of one meter from the
base of the plant. Put 100 grams of mixed fertilizers in each hole and
cover immediately. If thesoil is dry, water the covered holes with one liter
flowering, fruit set and development and maturation of the crop. Based on
Pruning
node of all primary branches. Desuckering is then done for the removal of
orthotropic branches arising from the main trunk. Handling on other hand
is the removal of small sprouts arising from the axis of the leaves which
otherwise grow towards the inner side and cause shade and become
The following are the most common and most destructive pests and
diseases of coffee in the Philippines.
A. Pests
There are four kinds of insects that attack the different parts
of the coffee plant. These include the following:
Insects Insects attacking Insects Insects attacking
attacking the the stem or trunk attacking the berries
roots or branches the young
shoots
and
leaves
Name White Root Grubs Mealybugs Black Coffee Berry Borer
Citrus
Aphid
Damages Roots are eaten Presence of white Young Irregular holes in
up with fluffy bodies on shoots with leaves due to
consequent shoots, leaves and aphid thefeeding of adult
wilting of the between berries. calories beetles. Infested
leaves. Plants are stunted curl up and young berries turn
with berries become from the normal
undeveloped. distorted. green to yellow-
Presence of orange and shortly
abundant, sooty afterward, the fruits
molds. fall prematurely.
Name Cricket Pyramid Borer Coffee
29
Clearing
Moth
Damage Roots are cut-off Leaves turn yellow Irregular
s resulting in the and eventually wilt holes or
wilting of newly- due to the boring of portions of
planted beetles inside the leaves
seedlings. trunks and removed,
branches resulting sometimes
to the death of the stripping
tree. the plants
bare.
B. Pest Management
applied like the collection and destruction of infested berries before and
after the harvest, keeping the plantation free from ripe and overripe berries
for a period of three months, and pruning excess branches of shade trees
of quarantine laws and avoidance of using sacks that have been used for
minutes or dry with hot air until themoisture content is 22 percent or below
Under the chemical method, pests like coffee berry borer must be
Harvesting
Coffee trees do not bear fruits exactly at the same time; some may be
late, while some may bear fruits earlier. Thus, harvesting is normally done by
handpicking the berries when they turned red or yellow. Coffee fruits should be
31
picked as and when they become ripe to get better quality. This kind of
harvesting is called Selective picking wherein only ripe berries are harvested. It is
preferable to pick hard ripe berries (mature, red berry) and soft ripe (mature, red
to dark red, skin no longer firm) berries for best quality of coffee beans. The berry
of normal size is hard when pinched or bitten at about ½ of its breadth. The berry
Arabica comes for harvesting earlier since they take 8-9 months for fruit
When harvesting, the berries are picked one by one with three
daysinterval between picking. The first picking consists of selective picking of ripe
berries and is called fly picking. Thereafter, there will be 4-6 main pickings at 10-
15 days intervals and final harvest. Picked berries are placed in a takuyan. A
Processing
After harvesting, the coffee beans should be processed within 12 hours.
Delaying the pulping operations for more than 48 hours causes the deterioration
coffee beans. This process is considered good and economical because sun
drying produces beans of good taste and color. Drying is composed of several
steps, first is to place the harvested berries on a mat or a tray and sun-dry.
Spread the harvested berries evenly with the aid of a rake or with bare hands.
Then, turn over the mat of coffee berries three or four times a day. Gather the
32
berries in a heap before sundown and cover them either with buri mat. Finally,
remove the cover and expose the berries again to sunlight the following day.
These steps are followed for several days until the moisture content is reduced to
about 12 percent. The drying process lasts two weeks for Arabica. After the
whole process of drying the berries are now ready for hulling. Hulling machinery
removes the parchment layer (endocarp) from wet-processed coffee. Hulling dry
processed coffee refers to removing the entire dried husk — the exocarp,
mesocarp, and endocarp — of the dried cherries. This process must be done
carefully because improper adjustment of the hulling machine may result in the
Polishing is also done while hulling. Polishing is an optional process where any
silver skin that remains on the beans after hulling is removed by machine.
Polished beans are considered superior to unpolished ones. After polishing, the
beans will be now sorted according to their quality. It is done by size and weight,
and beans are also reviewed for color flaws or other imperfections. Typically, the
bean size is represented on a scale of 10 to 20. The number represents the size
number 15 bean, 15/64 of an inch. This is done to separate the good or high-
grade beans from the defective ones which appear black, broken, unhulled and
infected or immature. This is to ensure the quality of the beans produced. Last
Fahrenheit. The beans are kept moving throughout the entire process to keep
them from burning.After roasting, the beans are immediately cooled either by air
or water. Roasting is done to transform green coffee into the aromatic brown
The beans should be allowed to cool before it is packaged. The target weight per
bag is 10 kg. Deliveries are graded in terms of percentage and total triage by
PRODUCTION CAPACITY
The proposed land of the coffee plantation is 4 hectares or 40,000 sq.
roots must go straight down to the soil and go down very deep.
The table below shows the annual production capacity for the proposed
coffee plantation:
34
QUALITY CONTROL
For quality control, the researchers recommend the employment of an
contacted with during harvesting seasons, and not regularly employed since the
nature of coffee only provides for harvests in specific quarters. The grader will be
provided samples from the firm’s current harvest and from the products to be
delivered. The sampling containers must be clean and dry to maintain freshness
and quality.
picking – this method of harvesting ensures that the harvesters only pick the ripe
The harvested cherries are inspected manually to check for defects and
pick out beans that are not up to par. To ensure only the best quality, the beans
are then processed traditionally – without making use of a pulping machine. The
process shall begin not more than twenty-four (24) hours from harvest while the
Thereafter, the beans are collected, and then carefully mixed. A weighted sample
will then be selected, laid out on the table and then systematically checked for
defects, color, insect holes, maturity, and damage, among others. The defects
are tallied and checked against the contracted allowance – which is the
allowance allotted for defects as per quality control measures (currently set at
2%). The overall color and texture of the sample are noted.
36
Prior to delivery, the beans are at an acceptable moisture level according to the
The table shown in the next page will guide in the evaluation process.
After the evaluation, fifty points are added to the resulting score to give a score
Class 5 Off Grade should receive fifty points and above but
The following beans are considered substandard and will be put into
waste management.
since harvest.
overfermentation
management
38
The International Coffee Council (ICC) states that the minimum standards for
300-gram sample
12.5 percent.
All coffee supplied for export must be labeled to indicate that it is coffee or a by-
The coffee bean sampled must have a size larger than fifty percent of the
coffee population;
39
two (2) to five (5) partly black or partly sour beans, depending upon the
one (1) stick ranging in size from one-half (1/2) inch to one (1) inch;
three (3) stones passing through a screen size below twelve (12);
one (1) stone passing through a screen size no smaller than twelve (12);
one (1) stick ranging in size from one (1) inch to two (2)
inches, and
sixteen (16).
and one (1) stone passing through a screen size over twenty
(20).
SITE SPECIFICATION
The selection of the plant location is thoroughly planned and is
approximately selected because this will determine most of the expenses of the
project. This also affects the condition of the crop as to the quality and
production.
Farm Location
The proposed location for the plantation is a 4-hectare farmland located in
chosen because of a variety of reasons. The primary reasons are because of its
price of Php 6,000,000.00 which is around Php 150.00 per square meter; the size
of 4-hectares that can house a lot of coffee trees; the climate and altitude is
perfect for farming and the location is near the farmers’ residences. This is
to coffee shops, grocery stores, and supermarkets. It is also less than an hour’s
drive to the nearest port in Argao for exports. The nearest settlement of
42
there.
The location is a 15-minute drive to the main road, which will help in the
distribution of coffee. The area is also completely fenced with barbed wire which
project’s advantage. Deep wells and connection to electricity help the plantation
prosper.
Farm Buildings
There are no existing farmhouses in the property so building a farmhouse
is a necessity. The farmhouse will serve as a shed for temporary storage and as
working and resting areas during planting and harvest seasons. Construction of a
new farmhouse has advantages such as the ability to strategically place where to
put the farmhouse itself. Ideally, it needs to be near the field for efficiency in
harvest and then storage. It must also be near the main roads so that the mini
43
delivery vans would not be required to enter the farmland itself making loading
times faster and prevents soil erosion from the van’s tracks.
Nursery
Beside the farmhouse will be housing for a nursery as coffee leaves are
easily burnt underneath the sun. A nursery is established mainly to raise and
propagate healthy seedlings. The nursery requires shade, water, extra care and
protection from the winds, pests, and rodents. This will ensure a higher grade of
quality for coffee. After a year of transplanting all the seedlings in the nursery
which would approximately on the third year, the nursery will then be converted
UTILITIES
factors that will make an impact on the long-term costing of the business venture.
Water
Water is an absolute necessity for any farms. The site already has deep
wells making it good for reservoirs of water in case of the dry season. It is also
situated far from the city making the waters clean and fit for the plants to grow.
Coordination with the Metro Cebu Water District is also vital for growth.
44
Electricity
Electricity is used all around the year for lights and other necessities for
Communications
coordinate with customers and prospective buyers. The better choice for
WASTE MANAGEMENT
Coffee only has one sellable product which isthe coffee beans. For every
1000 kilograms of fresh coffee berries, there is about 400 kg of wet pulp. The
coffee pulp contains caffeine, tannins, polyphenols and organic solid residues. It
shows toxic nature and thus not been utilized beneficially. This effluent is being
directly discharged to the nearby water bodies causing severe ailments like
giddiness, skin irritation, stomach pain, nausea, and breathing problem. Severe
45
of this waste courses and a serious environmental problem among the residents
For this reason, the business cannot dump its waste directly into rivers, or
even underground, as this may breed pests in the future. The following steps
Disposal
The easiest method would be to throw the wet pulps and other
anaerobic digestion can be applied for the treatment of liquid and solid
carbon.
Organic Compost
pulp can be turned into fertile black soil. The compost also has increased
Mushroom Production
46
for two days, the pulp is mixed with hot water, drained, dried, and then
mixed with mushroom spores. Then, they are put in plastic bags. After 3 –
4 weeks, the mushrooms will grow out of the holes in the bags and are
or dried and sold in the market. Every harvest season has a large amount
farmers.
Animal Feeds
fungi, the pulp can be treated with Ca(OH)2 and dried under pressure.
Alternatively, the pulp can be mixed with sugar cane molasses, or urea
and other inorganic substances and put in silos. The silage can be used
thecoffee pulp as animal feeds is of limited value, since the cost of drying
the pulp sometimes exceeds the gain. Besides, the effects of caffeine,
tannin and the high level of potassium on the animal’s health are
unknown.
Among the four steps of coffee waste management the entity used the
CHAPTER III
MARKETING ASPECT
Marketing is the process made to create and satisfy consumer needs and
wants through products and services. This aspect determines the target market
and its favorability to the market’s response to the goods or services offered. The
services and products. By doing so, customer value will improve along with the
profits.
coffee. In this chapter, the researchers prepared questions for the target markets,
TARGET MARKET
The researchers decided to have the different coffee shops located in
Cebu City as their primary markets. The coffee shops targeted would be those
that have made their identities as local brands. Primary markets are the main
customer whom the products are to be sold. They are the market who holds the
middlemen. This includes the future primary buyers who purchase at a higher
rate in a small market segment and they influence the primary market. The
The conducted survey is tailored only for the primary markets which are
the various coffee franchises in Cebu City. The questions in the survey properly
The researchers’ primary target markets are the coffee shops established
in Cebu City. It is the best market for the product because as the demand for
coffee increases, the number of coffee shops being established also increases
especially in Cebu for students and businessmen, who nowadays are very fond
of drinking coffee in picture perfect places which are the coffee shops. It is the
best choice for the primary markets because they have a large number of coffee
PAST POPULATION
No data is available for the past population of coffee franchises, but the
following table is the most recent data using 5 years taken from Entrepreneur
Philippines. [ CITATION GoK10 \l 1033 ] This data represents total coffee shops in the
Philippines including its chain outlets from 2009 up to 2013. As of 2017, there are
47 coffee franchises and connoisseurs, which include its branches of 155 coffee
Philippines and the rate applied to the projected population of the franchises.
DEMAND
Demand is a consumer’s desire and willingness to pay a price for a
means will determine demand level. Statistics, news articles, and past data
acquired from the internet and literary sources will determine demand level.
Statistics show that total green bean production has been declining significantly
and as a result, the country imports around 20,000 to 30,000 metric tons of
beans and is increasing at the rate of three percent (3%) per year. Imports
constitute about half of the market demand due to lack of production. The
continuing production decline annually has already led the industry to depend on
World consumption of coffee in the year 2000 reached 6.3 million metric
tons equivalent to around 750 billion cups and this consumption continues to
increase at one to two percent growth per annum. The green coffee beans
Present Demand
projected demand is the demand the project can expect to provide. Projected
demand is an extremely useful piece of information because this will help in the
logistics of the business and management will know what to expect and know the
standard for that current year’s yield and the following year’s growth.
This present demand will be the basis for the projected demand. The
for future demand. Information from the following tables will support and enhance
the claims made by the researcher on current demands. The following pages will
show our tables that will demonstrate the results of our present demand. There
are 19 respondents spread through Cebu with details in the research design.
purchase the Arabica variety of coffee in order to establish if the product will be
n= 19
The survey shows that 89% of coffee shops purchase Arabica coffee on a
regular basis. This shows that the market already exists for the coffee variety
Arabica. Other percentages show that 47% of coffee shops purchase Robusta as
the second most in-demand coffee variety. This can be useful in case the project
would want to diversify the products. The other varieties of Excelsa and Liberica
show that 5%of coffee shops purchase the products respectively. Other coffee
this will change the coffee’s taste and its rarity. This mixture would be beneficial
turn,would aid the project because it will help reduce costs of processing by way
of minimizing the cost of products that are not in demand in the market or
n= 19
The survey shows that 74% of the respondents prefer to purchase roasted
coffee beans as the favored form. This means that the business will most
product. The next form that is in-demand would be ground roasted beans with a
not as this is not a significant percentage of the total population. Ground coffee
also decreases the shelf life of coffee. Other forms such as unroasted beans or
purchased by the market in order to know what forms of supply the researchers
will adopt. This is useful to know because this will determine the current demand
n=19
kilograms with around 79% of the market preference. This shows that a per
kilogram basis is appropriate for sale in the market or the market does not care
what the packaging is so long as the product comes. The market is already
comfortable with what they are used to and the business need not change the
mode of delivery.
The next form most used is by the packet with around 11% of the
respondents. Only 5% use a sack as a package preferred. This means that the
for any business to succeed so it is essential to think of good branding and better
packing.
n= 14
A total of 1,326 kilograms are required to supply the various coffee shops
understand the market better and to make better judgments on how to proceed in
n=19
Arabica variety, with 26% of the market not being familiar with the variety of
Arabica. This means that more marketing on Arabica here in the Philippines is
required to make the brand more familiar because it seems that they only know
that they are purchasing Arabica but do not really know its difference from other
coffee variety.
familiar with how their coffee is grown. This is an important thing to understand
56
opposed to the sun grown method of growing coffee, which cuts all trees in an
area and grows coffee. Shade grown coffee is environmentally responsible and
this will be better for the future. This will be useful to know to help in the future on
n=19
Only 58% of the market knows that the shade-grown model of growing
coffee exists while 32% of the market does not know about the shade-grown
Arabica coffee here in the Philippines is required to make the brand more
familiar.
Arabica coffee from the project. This is important to understand because, without
n=19
while only 11% will not purchase the product. This only shows that most probably
Reasonability of Price
meet the price equilibrium where profits are at maximum and the cost is at a
minimum. The prices estimated for the product are are as follows: ₱170.00 for
unroasted beans, ₱400.00 for roasted beans, and ₱600.00 for ground beans.
n=1
with 63% who decided that ₱170.00 for unroasted beans is a reasonable price.
n=14
respondents answered favorably, which means they agree that ₱400.00 for
n=6
respondents answered favorably with only 33% who decided that ₱600.00 for
ground coffee beans is a reasonable price. This is not a favorable conclusion and
The only choices are to sell the unroasted green coffee beans or to sell
the roasted beans to the coffee shops. The better alternative would be to sell
more roasted beans than unroasted beans as these give a better margin than
These prices will be the goal of the company as introductory prices. The
researchers included the prices for green beans, roasted, and ground beans
improvements.
The researchers are interested in finding out demand for our current
product to determine the current demand, which are a base for future demand.
This will also be useful in determining who to sell the products in the future. Out
answered.
Response
Respondents Total (in kg)
(in kg)
400 1 400
375 1 375
60
75 1 75
35 1 35
30 1 30
20 1 20
12.5 1 12.5
10 1 10
5 1 5
3 1 3
1 2 2
Total 12 967.5
Average Monthly Demand 80.625
Average Annual Demand 967.5
business’ production capacity. This is good news as high demand is useful for
meet this demand is to meet the larger franchises here in Cebu and supply
coffee.
Total Demand
The next table shows the total coffee consumed in the Philippines. By
Phi16 \l 1033 ]
Currently, Nestle holds a 43% value share of coffee here in the Philippines
Year Population
2017 47
2018 48
2019 49
2020 50
2021 51
2022 52
2023 53
2024 54
2025 55
2026 56
SUPPLY
Supply is the total quantity of products available for purchase at a given
price to consumers. Supply must not be too high nor too low. Too high and this
will cause inventory overage and coffee being a commodity must be delivered to
and good quality. On the other hand, supply must also be not too low because
The researchers are interested in identifying for who or what supplies the
coffee in coffee shops in Cebu. Identifying the competitors will help the
researchers in determining a viable pricing option and the project’s market share.
It will also help the business recognize the standards employed by the
The survey shows that 58% of coffee shops here in Cebu import coffee.
are always a threat to local supplies. A majority of the coffee imports come from
Vietnam.
The next suppliers are those from within the Philippines, and theymake up
47% of the market. This means that coffee, at least for coffee shops, is local. A
local competition is good for the economy as this makes prices competitive and
fair.
Other choices such as farms in Cebu like the Tuburan farm make up 5%
of the market. Competition from local sources here in Cebu is minimal. No coffee
shops have their own farm or buy from supermarkets, which eliminate a large
competition.
The following table shows the total local production of coffee in the
Philippines.
The table below shows the projected local production for the 10 years
Year Local
Production
2015 72,300
2016 68,685
2017 65,250
2018 61,988
2019 58,889
2020 55,944
2021 53,147
2022 50,490
2023 47,965
2024 45,567
2025 43,289
The next table shows the total imports of coffee in the Philippines. By
the trend.
Average 3%
To compensate for one year, the growth rate average of 18%, which
comes from the last ten years, is added. The following table shows the
projected imports for the 10 years following the most recent accurate data.
Year International
Imports
2015 132,150
2016 136,115
2017 140,198
2018 173,846
2019 179,061
2020 184,433
2021 189,966
2022 195,665
2023 201,535
2024 207,581
2025 213,809
66
PROJECTED SUPPLY
The following table shows the projected supply using the projected
201
61,988 173,846 235,834
8
201
58,889 179,061 237,950
9
202
55,944 184,433 240,377
0
202
53,147 189,966 243,113
1
202
50,490 195,665 246,155
2
202
47,965 201,535 249,500
3
202
45,567 207,581 253,148
4
202
43,289 213,809 257,097
5
To account for the coffee supply of coffee shops in Cebu, the number of
coffee shops in Cebu is divided by the total number of coffee shops in the
Philippines multiplied by the projected supply of coffee for coffee shops in the
Philippines.
67
what strategies the company must use to withstand the competition in the
market. There is a production lag and normal operations can start in 2021.
Aggressive marketing should be able to take the market shares of other coffee
the coffee shops interviewed report that there is no shortage of roasted coffee
beans. The researchers decided not to base the projected market share on the
capacity will completely sell-out as the competitors’ prices are higher and has
higher lead times. The company must strive to take 4% and 6% of the market
share on the first two years of harvest, and 15% of the market share the following
years to come.
68
Table 19
2018 36,665 0 - -
2019 37,398 0 - -
2020 38,146 0 - -
2021 38,909 1,570 1,570 4%
2022 39,687 2,408 2,408 6%
2023 40,481 6,261 6,261 15%
2024 41,291 6,261 6,261 15%
2025 42,116 6,261 6,261 15%
2026 42,959 6,261 6,261 15%
SALES FORCE
The researchers recommend the use of direct selling sales force. This is
when the selling partner would go around the market population promoting and
selling the product. Choosing this will cut costs and partners will have invested
PRICING STRATEGIES
Coffee is an old product, which means that there are already a lot of
existing markets and existing consumers. The best way to set prices for the
69
product would be to analyze the competition and to outprice and outsmart them.
Since the Philippines is a net importer, demand is on our size. The biggest
competition would be Nescafe who dominates the world market for coffee supply.
Coffee already has many firms that exist and the products are identical to each
other. The only variations between products are taste, quality, and roasting
methods. Some firms are already dominating the market but are still not large
price taker, which means that the market will look at the lowest price possible.
There are almost no entry and exit barriers, which means practically anyone, can
start up a coffee business. The buyers of the market are well aware of how
coffee is grown and roasted, with experience of purchasing roasted coffee beans.
For local competition, the usual prices for roasted beans range around
KapengBarako, Café Amadeo, Kape Isla and other local makers. The biggest
supplier for local competition comes from the SOCCSKSARGEN region with
37,000 metric tons supplied to the entire Philippines [ CITATION Bur12 \l 1033 ]. For
international competition, the biggest market for coffee bean products would be
from Indonesia with 73,000 m. tons of imports every year and Vietnam, with
7,000 metric tons of import annually [ CITATION Phi16 \l 1033 ]. The next competitor
that is not roasted coffee beans would be from Nescafe with their instant coffees.
strong giving it high value and making quality as a premium, with its recognizable
red cup and striking logo. There are also numerous promotion strategies like
also has a non-price competition ensuring uniform price for all its products and
The following prices are what the researchers expect to sell the coffee for
and what it expects the competitors to sell. The competitive prices are at a rate of
The proponents recommend the selling prices for the projected selling
strategy.
DISCOUNTS
For a new competitor in the market, the researchers recommend the grant
the market will prefer. This is important to know since this will aid in the planning
of funds which include when to expect payments from customers and when to
write-off any doubtful accounts. This knowledge will prepare for any unforeseen
preferring to pay cash upon delivery of the coffee. This is a favorable thing for the
terms of nonpayment. Coffee is also a perishable item, which means that storage
is not viable for a long time, and delivered as fast as possible. Fifteen percent of
the respondents also answered cash paid in advance, even before delivery. This
is the most advantageous answer but with only 15% of the respondents, it is
72
better to expect cash on delivery. This will probably be increased when trust and
good relations is built which is why getting to know the owners of coffee shops is
of extreme importance. The other credit terms range from 1 week to 1 month,
with a 15% share in the answers. This is not bad considering a month is still short
term.
The firm may grant a 10% trade discount for purchases from the first year
of harvest from the plantation. The researchers recommend the grant as some
purchased.
Repeat customers are customers who have purchased any number of kilograms
for two consecutive years. It is to promote loyalty to the newly introduced product
will pay obligations and operating expenses and may use cash received from
purchases.
CHANNEL OF DISTRIBUTION
The channel of distribution is the process how the primary producers will
distribute its finished product to its different types of customers. The channel of
the goods will be directly distributed to its customer while the indirect one is when
73
the product will first go through to some intermediaries like wholesalers and
retailers.
The delivery service will deliver the proposed product to the intended
target market. A delivery van for the products will deliver to the different coffee
shops located in Cebu City. The diagram below shows the flow of the products
because this will show how a product can be easily distinguished from all the
others in the market. It is through branding that a product rises and becomes
efficiently. The company brand is “Primera Presko” which means that the product
is guaranteed to be fresh and prime. The following figures show what the project
For the logo, two P’s mirror each other giving equal focus to quality and
freshness with coffee leaves in the background. The colors red, green, and black
symbolize the three stages of coffee, red as cherries, green as unroasted beans,
and black as roasted beans. The P is also not the traditional one with the curved
74
and circular head, but straight, with sharp edges to symbolize and emphasize the
advantage that the product has over the other competitors’ brands.
Figure 6.PrimeraPresko
Logo
industrial, and consumer products. Packaging, just like branding, not only
maintains the purity and freshness of its content and protects them from outside
environment. For packaging, the use of a burlap sack is the usual, and on the
side of the sack, the logo is present. This will also help in advertising and in
people behind a new product to gain recognition from the public. It is achieved by
producers and customers because this helps the producer to inform the public
about their product and would somehow increase their sales while for customers,
their type of promotion for the product. Free sampling gives the customers a
chance to try or use the product without any expenses on their part, which is
practical in introducing a new product. Some customers would not risk their
catch for them, not just because they have tried the quality of the product but
also for the fact that it is for free. When advertising, it is common to give away
brochures. It helps introduce the product to the customers and give them
knowledge about the varieties and the unique features of the said product. This
type of promotion is somewhat cost effective because it would not cost that much
to create a brochure, it would only need a design that would catch the attention of
the public and its content should feature only the best about the product.
The only limitation in promoting the product is that only select customers
will have the free samples and brochures. The customers are the different coffee
shops located in Cebu City, which is mainly the target market for the product.
Free samples given to those cafes will be 10kg, and distributed only to their main
branch.
the sun or moisture will rapidly deteriorate the coffee. Burlap bags are often used
for coffee bean storage because they allow airflow. It also preserves the coffee
bean longer than plastic or paper bags. Burlap bag is aired on the patios before
storing coffee to prevent a baggy flavor or burlap scent from being imparted to
the coffee.
Roasted coffee bean maintains its freshness the longest. An inert gas
such as nitrogen will preserve the whole beans for an extended time. Roasted
coffee beans exposed to the environment kept for no longer than a week even if
a vacuum seal is in place. Very darkly roasted coffee is even more vulnerable to
The green coffee beans will have more space than roasted beans in the
warehouse since green coffee beans can be stored for a longer period of time
compared to roasted beans. The roasted beans will only be stored for a short
period while waiting for the delivery. Two vents are located in each room to
CHAPTER IV
MANAGEMENT ASPECT
efficient decision making, and careful planning to achieve the company’s goals
and objectives. There should be a clear vision on what the company hopes to be
in the future and an understanding on what the company is doing to get a clear
idea on what steps to take in order to realize these goals and objectives. Proper
fixtures, acquiring raw materials, recruiting employees and training them, and
Project Timetable
The researchers recommend the use of project timetables to help
establish the proper timing of the procedures needed. This tool helps the
80
each activity, especially the important ones. It also helps them from wasting time
on menial tasks that have been allocated more than enough time – therefore
MONTHS
PRE-OPERATING 1
ACTIVITIES 1 2 3 4 5 6 7 8 9 10 1 12
2018
Establishment of Coffee
Plantation
1. General Project Planning
2. Sourcing of Funds
3. Contractual Negotiations
4. Securing of Business
Licenses and Permits
5. Groundwork
6. Canvassing and Acquisition
of Equipment & Construction
Materials
7. Construction of Buildings
8. Canvassing and Acquisition
of Furniture and Fixtures
9. Acquisition of Raw Materials
10. Recruitment of Employees
11. Training of Employees
12. Advertisements and
Promotions
13. Planting and Maintenance
of Seedlings in Nursery
Lay-outing and Holing
14. Lay-outing and Holing
15. Transplanting
Care and Maintenance
16. Weeding, Mulching,
Caring, and Fertilizing
17. Pest Control
18. Watering
available for major tasks.
81
PRE-OPERATING 1 1 1
ACTIVITIES 1 2 3 4 5 6 7 8 9 0 1 2
2019
Establishment of Coffee
Plantation
1. General Project Planning
2. Sourcing of Funds
3. Contractual Negotiations
4. Securing of Business
Licenses and Permits
5. Groundwork
6. Canvassing and
Acquisition of Equipment &
Construction Materials
7. Construction of Buildings
8. Canvassing and
Acquisition of Furniture and
Fixtures
9. Acquisition of Raw
Materials
10. Recruitment of
Employees
11. Training of Employees
12. Advertisements and
Promotions
13. Planting and
Maintenance of Seedlings
in Nursery
Lay-outing and Holing
14. Lay-outing and Holing
15. Transplanting
Care and Maintenance
16. Weeding, Mulching,
Caring, and Fertilizing
17. Pest Control
18. Watering
82
PRE-OPERATING 1
ACTIVITIES 1 2 3 4 5 6 7 8 9 10 1 12
2020
Lay-outing and Holing
1. Lay-outing and
Holing
2. Transplanting
Care and Maintenance
3. Weeding, Mulching,
Caring, and Fertilizing
4. Pest Control
5. Watering
Sourcing of funds
partnership, will make use of the contributions of the partners to further the
Contractual Negotiations
Once the capital is secured, the need for an area to conduct the
any space in their homes as an office and the renting of a warehouse. The
coffee trees do not bear fruit all year round. This activity will take two
weeks to accomplish, including the search for possible spaces and the
negotiation with the owner. These discussions also include the contracts
which will allow a business to lawfully operate. After securing the place of
that the executor of the project will follow the standards set by law to
Groundwork
84
fertilizers in the future. Ocular inspection may be needed to find out any
specific pests that may be hard to kill as well as the possibility that coffee
roads within the plantation for ease of travel and deliveries. It is estimated
statutory requirements, there arises the need to prepare and renovate the
essential that the site has a clean environment with proper sanitation,
to improve the area so working space is maximized, and the workers can
must also be researched and find the best deal for funds. This phase will
Construction of Improvements
shed, the nursery, and the smaller shed to store recent harvests will help
pay for itself in the long run. The required time it will take would be around
that those acquisitions are only of the best quality. The procurement of
furniture and fixtures such as tables, chairs, lighting materials and other
supplies, is necessary for the preparation of the site. The canvassing and
weeks to finish.
purchased from Adlaon, Cebu City, one of the very few areas in Cebu that
have successfully grown coffee. The acquisition will take about one week
to do, and the acquisition includes visiting most of the sellers to scout for
that employees are efficient and qualified to manage the business and
86
local community. Thus, it is less costly to make the product known to the
general public. Samples will be given to respondents for one week to let
them evaluate the acceptability and quality of the product introduced. The
Groundwork
is to test any differences of soil fertility between the two groundwork tests.
Pre-Harvest Activities
maintain and make sure coffee gives a productive harvest. The only
significant part of this action would be the planting and replanting of the
weeding, pest control, and other maintenance works are done evenly
through the year and will continue to do so until the end of the life of the
plantation.
87
period, the enterprise can already start its usual operations. In this case,
the normal operations will begin when the trees start bearing fruits.
intended to do. The success of the trade lies on how the executor manages the
Form of Organization
This is essential to every project because its success depends on how
suitable the system is to the type of business engaged into. After deciding what
to implement, the next thing to do is to put up capital for start-up. The proponents
expenses. To form a sole proprietorship would not do, it may not be able to
handle all the activities necessary to operate and manage the business. For
these reasons, the proponents believe that a partnership can provide the needed
control over the commerce, and provide all the partners with security in the case
two partners, one contributing land worth Php 6,013,000 and the other partner
contributing Php 1,000,000 cash. Their profit and loss sharing ratio is agreed to
be 60:40 and both are managing partners. The partners will also be legally liable
Organizational Structure
An organizational structure is the hierarchical arrangement of lines of
people under the employ of the executor and shows how these are assigned,
controlled, and coordinated. It also shows the flow of information between the
visual representation of how the organization is shaped, and how it can best
structure would work best in businesses that focus on the production and sale of
a single product. The figure below shows the organizational chart for this
proposed commerce.
89
OWNER
(Supervising
Partner)
Bookkeeper
Selling
Farmers Roasters
Partner
must carefully screen the human workforce before recruitment into the company.
There are different functions of the business and various positions which are
available and all of which is described further below. Only the most should
occupy the different stations. There are two partners namely the partner
contributing land who is responsible for supervising the farmers’ day to day
works, henceforth named as “The Supervising Partner,” and the other partner
Personnel Specification
The following are the characteristics and qualities that the employee must
Male or Female
Computer literate
Farmer
Male or Female
Roaster
Male or Female
Working Schedule
The following table shows the time required to start and finish a day’s job.
Recruitment Procedure
Selecting prospective employees is an essential job and hirers must be as
thorough as possible. Applicants are filtered through evaluating and testing their
skills and knowledge in the task they applied. The evaluation and testing is done
through a series of interviews and actual initial practice of the job. Until such
time, after thoroughly screening the applicants, the most qualified applicant will
then be hired. This process is one of the most critical stages in making a
follows:
First, set the job vacancies and prepare the job description to determine
the specifications, skills, and guidelines required by the job. The job description
helps in the determination of which applicant is the most qualified. Next, give
notice to the public about the job vacancy through posting on social networking
sites, flyers, and word of mouth. Then, applicants will be required to submit the
a. Police Clearance
Lastly, after the initial screening of the applicants, the company will then
call the chosen applicants who were qualified for the job. Series of interviews and
ability tests are conducted to thoroughly screen the applicants until the most
qualified is hired.
Compensation Plan
One of the factors that will motivate employees will be remuneration. They
will be more likely to render the jobs well with a satisfactory remuneration plan. A
proper and just compensation will give help to the system and must be
month on the 1st Friday and the 3rd Friday. Presented in the following are the
₱3,750/ payday
Employee Benefits
Giving incentives and insurance will help the livelihood and outputs of the
workers. For the proposed business’ benefit plans, the following would be
advantageous.
Management Policies
The affairs of the business must be managed appropriately to ensure
better treatment for the employees and the organization. The rules created are to
starting work to help guide and facilitate what to do and what not to
the farmers taking a rest from the oppressive heat of the sun.
regulations.
No work, no pay.
findings.
final product.
Warning W
Reprimand R
Suspension S
Garnishment of Wages G
98
Termination T
CHAPTER V
by the government so that it can lawfully start its operations. This chapter
contains the different legal requirements for business registration and also
LEGAL ASPECT
Any business, whether it is a sole proprietorship, partnership or
corporation, can never operate without conforming to the requisites given by the
law. The venture should not be in contrary to law, morals, good custom, public
policy, and public order. The following are the legal requirements set by the law
Articles of Partnership
100
obtain the mandated business permits and licenses provided by the government
Barangay Clearance
SSS Registration
PhilHealth Registration
101
Pag-IBIG Registration
DOLE Registration
Barangay Clearance
municipality.
gives the authority to issue official receipts and invoices. The requirements
Mayor’s Permit
3. Monthly contribution
4. Schedule of contribution
5. Quarterly contribution
6. Sickness notification
the following:
Registration.
PAG-IBIG Registration
Registration with the Home Development Mutual Fund (HDMF) is
Number and to provide the required benefits to its employees, who should
following:
DOLE Registration
For businesses with five or more employees, they is required to
TAXATION ASPECT
Taxation is the practice of collecting money from individuals, goods or
expenditures. Without taxation, there would be no roads and bridges and public
schools. Every citizen and every business has the responsibility for the
and correctly. This chapter contains the tax requirement applicable to the
proposed business.
105
Withholding Tax
Withholding Tax is an income tax paid to the government, rather than the
income recipient. The tax is withheld/deducted from the income of the recipient.
The amount deducted in advance is a credit against the tax due of the income
recipient. The Withholding Tax must be remitted monthly using the BIR-Form
1601. As of 2018, the effectivity of the new tax rates released by the BIR is now
valid.
However, the withholding tax table is only for estimating the tax due, since
the farmers, roasters, and all other employees employed may have some other
source of income, therefore leading to exceeding the thresholds set by the tax
reform. The partners’ respective shares are withheld upon their receipt of profits.
of an obligation, right or property incident to it. The form needed is the BIR-Form
2000 and it is filed in three copies, two copies for the BIR and one for the
taxpayer. Deadline for filing is on the 5 th day after the end of the month the
business will pay the Documentary Stamp Tax of Php 15 upon registration and
Income Tax
Income tax is the tax that governments impose on financial income
generated by all entities within their jurisdiction. The proponents recommend that
CHAPTER VI
FINANCING ASPECT
money will be needed to put in the commerce and how much money will be
the necessary pre-operating costs and the actual costs in the normal operation.
evaluate how much of the funds are needed to cover the start-up costs and the
decide where and from whom to acquire the materials and equipment at the least
cost possible.
follow the allocation of the assets to maximize the financial standing of the
108
business activity. This chapter mainly provides data regarding the distribution of
Source of Financing
There are some sources of financing available to the prospective
implementers, but before any decision regarding the source of funding is made,
will require a hefty amount of investment. The proponents believe that entering
into a partnership to finance the project is the most appropriate. The prospective
implementers have the option of shouldering the costs using their funds or
entering into loan agreements with banks. The capitalist partner must shoulder
partner will receive a higher part of the profit share. The proponents also
recommend that the partnership borrow money from the Land Bank of the
Project Cost
The start-up capital needed will be used to finance the operation and to
cover the costs of legalizing the business, acquisition of the materials necessary,
as follows:
109
Note 1
Research Cost
Transportation Cost Php 1000.00
Photocopy and Bookbinding 700.00
Honorarium 3,500.00
Meals and Snacks 500.00
110
Printing 2,000.00
Total Php 7,700.00
Note 2
Permits and Licenses
SEC Registration Php 6,000.00
Health Certificate 150.00
Fire Safety Inspection 100.00
Business Permit Notarization 300.00
Barangay Clearance 150.00
Mayor's Business Permit 600.00
BIR Registration 1,500.00
Zoning Certificate 300.00
Electrical Permit 100.00
Sanitary Permit 300.00
Building Permit 200.00
Documentary Stamp Tax 50.00
Total Php 9,750.00
Note 3
Land
Actual Cost (40,000 sq. m. x Php 150.00) Php 6,000,000.00
Licenses 8,000.00
Survey 5,000.00
Total Php 6,013,000.00
Note 4
Farmhouse
Description Quantity Unit Price Amount
Sand 10 m³ 1,300.00 13,000.00
Gravel 1 m³ 1,300.00 1,300.00
Cement 100 sacks 172.00 17,200.00
Roof 140 sheets 148.00 20,720.00
111
Labor Construction:
30 Labor Days 87,840.00
112
Note 5
Office Equipment
Quantity Unit Price Amount
Description
Computer Set 1 P24,199.00 Php 24,199.00
Printer 1 4,390.00 4,390.00
Total Php 28,589.00
Note 6
Farm Tools
Description Quantity Unit Price Amount
Rake 12 P189.00 Php 2,268.00
Basket 18 87.00 1,566.00
Coffee bean sieve 6 427.00 2,562.00
Tarpaulin 6 153.00 918.00
Hose 3 514.50 1,543.50
Total Php 8,857.50
Note 7
Furniture and Fixtures
Description Quantity Unit Price Amount
Office Table 2 P2,300.00 Php 4,600.00
Dining Table 1 1,999.00 1,999.00
Chairs 5 799.00 3,995.00
Total Php 10,594.00
Note 8
Raw Materials
Description Quantity Unit Price Amount
Seeds (kgs.) 7 600.00 Php 4,200.00
Total Php 4,200.00
113
Note 9
Freight-In
Description Amount
Van, inclusive of
Gasoline and
Driver Php 3,000.00
Total Php 3,000.00
Note 10
Production Supplies
Note 11
Office Supplies
Description Quantity Unit Price Amount
1
90.00
Ball pen 5 pcs 6.00
Short Bond paper 3 reams 145.00 435.00
Long Bond paper 3 reams 175.00 525.00
Carbon Paper 3 packs 47.00 141.00
1
120.00
Short Brown Envelope 5 pcs 8.00
1
150.00
Long Brown Envelope 5 pcs 10.00
1
180.00
Short Folder 5 pcs 12.00
1
210.00
Long Folder 5 pcs 14.00
Due Slips 3 packs 25.00 75.00
Calculator 6 pcs 500.00 3,000.00
114
Note 12
Utilities
Description Years Annual Rate Amount
Water 3 Php 36,000.00 Php 108,000.00
Electricity 3 24,000.00 72,000.00
Total Php 180,000.00
Note 13
Cleaning Supplies
Description Quantity Unit Price Amount
Soft Broom 6 50.00 Php300.00
Broomstick 6 50.00 300.00
Dipper 9 30.00 270.00
Pail 9 40.00 360.00
Floor Mop 3 300.00 900.00
Toilet Brush 6 50.00 300.00
Dust Pan 6 60.00 360.00
Garbage Can
(large) 6 400.00 2,400.00
Detergent Soap 12 8.00 96.00
Hand Soap 24 15.00 360.00
Door Mat 6 35.00 210.00
Rags 90 1.00 90.00
115
Note 14
Salaries and Wages
No. of Annual No. of
Description
Workers Salary Years Amount
3 97,500.00 2 Php 585,000.00
Farmers
3 99,450.00 1 298,350.00
Total Php 883,350.00
Note 15
Professional Fees
No. of Annual No. of
Description Workers Fee Years Amount
Bookkeeper 1 24,000.00 3 Php 72,000.00
Total Php 72,000.00
CHAPTER VII
FINANCIAL ASPECT
The financial statements show the monetary activities of the business. The
analysis. A structured presentation and a simple form are used to present the
information.
FINANCIAL ASSUMPTIONS
The following are the assumptions used in the preparation of financial
4. The reporting period of the proposed business will use the calendar basis.
6. The proposed business will operate five days every week from Monday to
Sales
1. The initial selling price of the product is 450 in the first year. On the
second year, it will still be at 450, but will increase to 500 in the third year.
For the succeeding years, the selling price will increase by 2%.
2. Sales are made of 57% Cash Sales, and the remaining 43% in Credit.
3. The entity will offer a trade discount of 10% on the first year, given
indiscriminately.
Direct Materials
2. For roasted coffee, the direct material is the green coffee beans harvested
from the mature trees. The valuation of direct materials is the market price
Direct Labor
1. For the pre-operating period, three farmers are hired at a rate of Php
2. For the operating period, one roaster employed with the same wage rate
workers.
3. Thirteenth month pay is paid every December. Workers not employed for
the whole year, but has worked for at least one month, are entitled to the
4. Labor Cost Summary shows the allocation of the Direct Labor. Allocation
Factory Overhead
Accounts Receivable
1. The inventory valuation method shall be the First in, First out (FIFO)
Method.
1. The First In, First Out (FIFO) Method is used for inventory valuation.
2. The ending inventory for the Green Beans must be sufficient to cover the
fixtures is in cash.
13,000 for survey and licenses. The purchase price accounts for the land
and the safety fence. The safety fence has a value of Php 10,000 and is a
Land Improvement. The Balance Sheet carries the land at Php 6,003,000,
5. Farm equipment, consisting of one coffee huller and a coffee roaster, shall
6. The furniture and fixtures used in the production shall have a useful life of
five years.
119
7. The Farmhouse constructed on the first month of 2018 shall have a useful
8. The Nursery built on the first month of 2018 will have a useful life of three
9. The Storage shed built from the remains of the nursery shall have a useful
10. Bearer trees are Property, Plant, and Equipment under PAS 41.
11. The bearer trees mature on the 4 th year and has a useful life of twenty
years.
Office Supplies
when used.
2. In the balance sheet, 40% of office supplies will remain to be usable for
the next period. The entity will purchase the 60% every end of the year to
Cleaning Supplies
2. In the balance sheet, 30% will remain to be available for use in the next
period. The entity will buy the 70% every end of the year.
120
Utilities
1. The Electricity Cost shall increase by 5% annually. The Cost for Water will
increase by 3% annually.
2. The allocation for electricity and water utility is to 80% to factory overhead
Advertising expense
expense.
Overhead.
Withdrawals
121
1. The partners’ can withdraw any amount as long as the Ending balance
PrimeraPresko
Statement of Cash Flow
For the Years Ended December 31
Net Income (Loss) IS (66,463) (72,135) (72,389) 583,799 1,158,931 2,471,708 2,529,587 2,575,760
Uncollectible Account Expense 25 - - - 6,499 12,241 22,185 23,384 23,851
Depreciation Expense – FOH 11 51,081 51,081 51,081 77,751 84,769 84,769 84,769 84,769
Depreciation Expense – GAE 19 7,837 7,837 7,837 7,837 7,837 - - -
Discount Amortization 15,185 22,101 19,717 17,117 14,282 11,192 7,822
Operating Income before working capital
changes (7,545) 1,968 8,630 695,603 1,280,894 2,592,944 2,648,931 2,692,202
Working Capital Changes:
(Increase) / Decrease
Payment of Loan from Bank 45 - (187,500) (287,500) (287,500) (287,500) (287,500) (287,500) (287,500)
Partner's Investment 1,000,000
Withdrawals SOE (1,279,357) (2,377,543) (2,354,873) (2,400,006)
Net Cash Flow Provided (Used) By
Financing Activities 1,000,000 1,237,500 377,500 (287,500) (1,566,857) (2,665,043) (2,642,373) (2,687,506)
Primera Presko
Statement of Changes in Equity
For the Years Ended December 31
To M. Partner (40%) (26,585) (28,854) (28,956) 233,520 463,572 988,683 1,011,835 1,030,304
To C. Partner (60%) (39,878) (43,281) (43,433) 350,279 695,358 1,483,025 1,517,752 1,545,456
Total 6,946,537 6,874,402 6,802,014 7,385,813 8,544,743 9,737,094 9,889,138 10,110,025
Add: Additional Investment - - - - - - - -
Less: Withdrawals
By M. Partner (40%) - - - - (511,743) (951,017) (941,949) (960,002)
By C. Partner (60%) - - - - (767,614) (1,426,526) (1,412,924) (1,440,004)
M. Partner, End 973,415 944,561 915,605 1,149,125 1,100,955 1,138,621 1,208,506 1,278,807
C. Partner, End 5,973,122 5,929,841 5,886,408 6,236,688 6,164,432 6,220,931 6,325,759 6,431,211
Owner's Equity, End 6,946,537 6,874,402 6,802,014 7,385,813 7,265,386 7,359,551 7,534,265 7,710,019
Primera Presko
Statement of Financial Position
For the years ended December 31
Non-current Liabilities
Loans Payable 45 - 1,078,992 1,384,503 1,114,120 840,902 564,593 284,915 -
Total Liabilities 6,876 1,259,388 1,659,014 1,431,259 1,259,841 1,138,252 868,667 594,358
Partner's Equity
M. Partner's Capital SCOE 973,415 944,561 915,605 1,149,125 1,100,955 1,138,621 1,208,506 1,278,807
C. Partner's Capital SCOE 5,973,122 5,929,841 5,886,408 6,236,688 6,164,432 6,220,931 6,325,759 6,431,211
Total Partner's Equity 6,946,537 6,874,402 6,802,014 7,385,813 7,265,386 7,359,551 7,534,265 7,710,019
TOTAL LIABILITIES AND
PARTNER'S EQUITY 6,953,413 8,133,790 8,461,028 8,817,072 8,525,227 8,497,803 8,402,932 8,304,377
SCHEDULE 1:
PROJECTED SALES
SCHEDULE 2:
COST OF GOODS MANUFACTURED AND UNIT COST OF GOODS MANUFACTURED
SCHEDULE 2.1:
PRODUCED AND AVAILABLE FOR SALE
2018 2019 2020 2021 2022 2023 2024 2025
Units in Kilos Produced Per Day - - - 8 13 22 22 22
No. of Working Days - - - 250 250 250 250 250
Units Produced and Available For Sale - - - 2,064 3,311 5,406 5,406 5,406
SCHEDULE 3:
COST OF GOODS SOLD
SCHEDULE 3.1:
GOODS SOLD IN UNITS
SCHEDULE 4:
OTHER OPERATING INCOME
SCHEDULE 5:
SALES DISCOUNT
Sched
2018 2019 2020 2021 2022 2023 2024 2025
Sales 1
- - - 851,430 1,443,266 2,615,732 2,757,078 2,812,220
Less: Trade Discount of 10% for 2021 only
- - - 85,143 - - - -
NET SALES
- - - 755,188 1,391,100 2,521,189 2,657,426 2,710,575
Discount:
Cash Discounts
- - - 6,552 43,601 79,021 83,291 84,957
Credit Discounts
- - - 4,547 8,564 15,522 16,361 16,688
Trade Discounts
- - - 85,143 - - - -
Total Discounts
- - - 96,242 52,165 94,543 99,652 101,645
SCHEDULE 6:
DIRECT MATERIALS
SCHEDULE 7:
DIRECT LABOR
Sched
2018 2019 2020 2021 2022 2023 2024 2025
Total Direct Labor 292,500 292,500 298,350 497,250 507,195 507,195 517,339 517,339
Employed True Wage 390 390 398 398 406 406 414 414
Daily Wage 360 360 367 367 375 375 382 382
Number of Days in Operations 250 250 250 250 250 250 250 250
Annual Wage 90,000 90,000 91,800 91,800 93,636 93,636 95,509 95,509
Number of Farmers 3 3 3 3 3 3 3 3
Number of Roasters - - - 1 1 1 1 1
131
8
Add: 13th Month Pay 22,500 22,500 22,950 30,600 31,212 31,212 31,836 31,836
Total Direct Labor by Employed 292,500 292,500 298,350 397,800 405,756 405,756 413,871 413,871
40
Pag-IBIG Contribution 3,600 3,600 3,600 4,800 4,800 4,800 4,800 4,800
36
SSS Contribution 19,890 19,890 19,890 26,520 28,286 28,286 28,286 28,286
38
PhilHealth Contribution 3,600 3,600 3,600 4,800 4,800 4,800 4,800 4,800
Net Pay to Farmers 265,410 265,410 271,260 361,680 367,870 367,870 375,985 375,985
Seasonal Laborers
Daily Wage 360 360 367 367 375 375 382 382
Number of Harvesters - - - 5 5 5 5 5
SCHEDULE 8:
13TH MONTH
132
Divided by: 12 12 12 12 12 12 12 12
3 3 3 4 4 4 4 4
No. of Workers
12 12 12 12 12 12 12 12
Divided by:
5 5 5 5 5 5 5 5
x No. of seasonal laborers
SCHEDULE 9:
LABOR COST SUMMARY
133
Immature Trees Total Costs 51,480 73,710 47,736 21,481 21,911 21,911 22,349 22,349
8. Inspection Farmers 3 3 3 3 3 3 3 3
(Capitalizable Cost for PPE) Daily Wage 390 390 398 398 406 406 414 414
(CoGM on 4th Year) Number of Days - 25 50 30 30 30 30 30
Immature Trees Total Costs - 29,250 59,670 35,802 36,518 36,518 37,248 37,248
9. Pruning Farmers 3 3 3 3 3 3 3 3
(Capitalizable Cost for PPE) Daily Wage 390 390 398 398 406 406 414 414
(CoGM on 4th Year) Number of Days - 7 5 5 5 5 5 5
Immature Trees Total Costs - 8,190 5,967 5,967 6,086 6,086 6,208 6,208
(Cost of Goods Manufactured) Daily Wage 390 390 398 398 406 406 414 414
Number of Days - - - 48 48 48 48 48
Total Costs - - - 57,283 58,429 58,429 59,597 59,597
SCHEDULE 10:
FACTORY OVERHEAD
SCHEDULE 11:
DEPRECIATION EXPENSE - FOH
SCHEDULE 12:
OPERATING EXPENSES
Selling Expenses
Advertising Expense 22 200 200 200 200 200 200 200 200
Sample Expense - - - 4,465 3,804 - - -
Total Selling Expenses 200 200 200 4,665 4,004 200 200 200
TOTAL OPERATING EXPENSES 94,947 103,049 103,413 156,636 162,112 160,829 162,459 163,378
138
SCHEDULE 13:
CLEANING SUPPLIES EXPENSE
SCHEDULE 14:
PRODUCTION SUPPLIES
SCHEDULE 15:
PERMITS AND LICENSES EXPENSE
SCHEDULE 16:
UTILITIES EXPENSE
Total Utilities Expense 61,800 64,080 66,452 80,801 83,370 86,045 88,828 91,726
SCHEDULE 17:
FARM TOOLS EXPENSE
SCHEDULE 18:
INSURANCE EXPENSE
SCHEDULE 19:
DEPRECIATION EXPENSE - SELLING AND ADMINISTRATIVE EXPENSE
SCHEDULE 20.
OFFICE SUPPLIES EXPENSE
SCHEDULE 21:
PROFESSIONAL FEES
SCHEDULE 22:
ADVERTISING EXPENSES
SCHEDULE 23:
REPAIRS AND MAINTENANCE
SCHEDULE 24:
ACCOUNTS RECEIVABLE
SCHEDULE 25:
ALLOWANCE FOR DOUBTFUL ACCOUNTS
143
SCHEDULE 27:
PROPERTY, PLANT, AND EQUIPMENT
Accumulated Depreciation
Land Improvements 27 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
Office Equipment 28 5,718 11,436 17,153 22,871 28,589 28,589 28,589 28,589
Furniture and fixtures 29 2,119 4,238 6,356 8,475 10,594 10,594 10,594 10,594
Farm Equipment 30 - - - 8,160 16,320 24,480 32,640 40,800
Farmhouse 31 30,176 60,353 90,529 120,705 150,882 181,058 211,234 241,411
Nursery 34 19,905 39,809 59,714 - - - - -
Storage Shed 34.1 - - - 10,599 21,197 31,796 42,395 52,994
Mature Trees 33 - - - 27,816 62,650 97,485 132,319 167,153
Total Accumulated Depreciation 58,918 117,835 176,753 202,627 295,233 380,002 464,771 549,540
Carrying Amount
Total PPE 6,873,980 7,478,459 8,067,102 8,283,245 8,283,245 8,283,245 8,283,245 8,283,245
Total Accumulated Depreciation 58,918 117,835 176,753 202,627 295,233 380,002 464,771 549,540
Total PPE, net 6,815,062 7,360,624 7,890,350 8,080,618 7,988,012 7,903,243 7,818,474 7,733,705
SCHEDULE 27.1:
LAND IMPROVEMENTS
SCHEDULE 28:
OFFICE EQUIPMENT
Computer Set 24,199 24,199 24,199 24,199 24,199 24,199 24,199 24,199
Printer 4,390 4,390 4,390 4,390 4,390 4,390 4,390 4,390
Total 28,589 28,589 28,589 28,589 28,589 28,589 28,589 28,589
Accumulated Depreciation:
Computer set 4,840 9,680 14,519 19,359 24,199 24,199 24,199 24,199
Printer 878 1,756 2,634 3,512 4,390 4,390 4,390 4,390
Total Accum. Dep'n 5,718 11,436 17,153 22,871 28,589 28,589 28,589 28,589
SCHEDULE 29:
FURNITURES AND FIXTURES
Accumulated Depreciation
Office Table 920 1,840 2,760 3,680 4,600 4,600 4,600 4,600
Dining Table 400 800 1,199 1,599 1,999 1,999 1,999 1,999
Chairs 799 1,598 2,397 3,196 3,995 3,995 3,995 3,995
Total 2,119 4,238 6,356 8,475 10,594 10,594 10,594 10,594
SCHEDULE 30:
FARM EQUIPMENT
Accumulated Depreciation
Coffee Huller - - - 2,550 5,100 7,650 10,200 12,750
Coffee Roaster - - - 5,610 11,220 16,830 22,440 28,050
Total - - - 8,160 16,320 24,480 32,640 40,800
SCHEDULE 31:
FARMHOUSE
SCHEDULE 32:
CONSTRUCTION IN PROGRESS - IMMATURE COFFEE TREES
Disclose: Uses capitalising costs
DIRECT LABOR
Site Preparation 31,590 11,700 - - - - - -
Installation Cost - Planting 54,990 17,550 - - - - - -
Field Requirements 182,520 263,250 298,350 35,557
Allocated to Trees (Total * Immature Trees/All Trees) 269,100 292,500 298,350 35,557 - - - -
MANUFACTURING OVERHEAD
Farmhouse Depreciation 11 30,176 30,176 30,176 30,176
Nursery Depreciation 11 19,905 19,905 19,905 -
Land Improvement Depreciation 1,000 1,000 1,000 1,000
Utilities Expense 16 51,600 53,532 55,541 57,631
Production Supplies 14 29,224 25,696 22,168 29,866
Pag-Ibig Contribution 40 3,600 3,600 3,600 4,800
SSS Contribution 36 19,890 19,890 19,890 26,520
PhilHealth Coontribution 38 3,600 3,600 3,600 4,800
Government Grants
Total Capitalizable Costs for Coffee Trees 460,319 604,480 588,643 88,270
Number of Coffee Trees planted in 2018 10,062 10,062 10,062 -
Cost per Coffee Tree - 2018 46 93 138 -
Carrying Amount for Coffee Trees - 2018 460,319 931,740 1,390,811 -
Carrying Amount for Immature Trees, beginning 460,319 1,064,799 1,653,442 350,901
Moved to Mature Trees 1,390,811 350,901
Carrying Amount for Immature Trees, end 460,319 1,064,799 262,631 -
SCHEDULE 33:
MATURE COFFEE TREES - PPE
Mature Trees
planted in 2018 - - 1,390,811 1,390,811 1,390,811 1,390,811 1,390,811 1,390,811
planted in 2019 - - - 350,901 350,901 350,901 350,901 350,901
Mature Trees - - 1,390,811 1,741,711 1,741,711 1,741,711 1,741,711 1,741,711
Accumulated Depreciation
planted in 2018 - - - 27,816 55,632 83,449 111,265 139,081
planted in 2019 - - - - 7,018 14,036 21,054 28,072
Total Accumulated Depreciation, Mature Trees - - - 27,816 62,650 97,485 132,319 167,153
SCHEDULE 34:
NURSERY BED
SCHEDULE 34.1:
STORAGE SHED
SCHEDULE 35:
TOTAL ACCRUALS
SCHEDULE 36:
SSS CONTRIBUTION
Monthly Contribution Annual Contribution
Year Monthly Salary Annual Salary Employer Employee Employer Employee
201
Per Worker
8 7,500 90,000 553 273 6,630 3,270
x No. of Workers 3 3 3 3 3 3
Total 22,500 270,000 1,658 818 19,890 9,810
201
Per Worker
9 7,500 90,000 553 273 6,630 3,270
x No. of Workers 3 3 3 3 3 3
Total 22,500 270,000 1,658 818 19,890 9,810
202
Per Worker
0 7,650 91,800 553 273 6,630 3,270
150
x No. of Workers 3 3 3 3 3 3
Total 22,950 275,400 1,658 818 19,890 9,810
202
Per Worker
1 7,650 91,800 553 273 6,630 3,270
x No. of Workers 4 4 4 4 4 4
Total 30,600 367,200 2,210 1,090 26,520 13,080
202
Per Worker
2 7,803 93,636 589 291 7,072 3,488
x No. of Workers 4 4 4 4 4 4
Total 31,212 374,544 2,357 1,163 28,286 13,954
202
Per Worker
3 7,803 93,636 589 291 7,072 3,488
x No. of Workers 4 4 4 4 4 4
Total 31,212 374,544 2,357 1,163 28,286 13,954
202
Per Worker
4 7,959 95,509 589 291 7,072 3,488
x No. of Workers 4 4 4 4 4 4
Total 31,836 382,035 2,357 1,163 28,286 13,954
202
Per Worker
5 7,959 95,509 589 291 7,072 3,488
x No. of Workers 4 4 4 4 4 4
Total 31,836 382,035 2,357 1,163 28,286 13,954
SCHEDULE 37:
ACCRUED SSS PAYABLE
Schedul
2018 2019 2020 2021 2022 2023 2024 2025
e
Accrued SSS Contribution Beg. - 2,475 2,475 2,475 3,300 3,520 3,520 3,520
Add: SSS Contribution
Employer's share 36 19,890 19,890 19,890 26,520 28,286 28,286 28,286 28,286
Employee's share 36 9,810 9,810 9,810 13,080 13,954 13,954 13,954 13,954
Total SSS Contribution Payable 29,700 32,175 32,175 42,075 45,540 45,760 45,760 45,760
Less: Payments
Prior - 2,475 2,475 2,475 3,300 3,520 3,520 3,520
151
SCHEDULE 38:
PHILHEALTH CONTRIBUTION
SCHEDULE 36:
ACCRUED PHILHEALTH CONTRIBUTION
Sched 2018 2019 2020 2021 2022 2023 2024 2025
Accrued PhilHealth Contribution Beg. 0 825 825 825 1,100 1,100 1,100 1,100
Add: PhilHealth Contribution
Employer's share 38 4,950 4,950 4,950 6,600 6,600 6,600 6,600 6,600
Employee's share 38 4,950 4,950 4,950 6,600 6,600 6,600 6,600 6,600
Total PhilHealth Contribution Payable 9,900 10,725 10,725 14,025 14,300 14,300 14,300 14,300
Less: Payments
Prior - 825 825 825 1,100 1,100 1,100 1,100
Current 9,075 9,075 9,075 12,100 12,100 12,100 12,100 12,100
Total 9,075 9,900 9,900 12,925 13,200 13,200 13,200 13,200
Accrued PhilHealth Contribution End 825 825 825 1,100 1,100 1,100 1,100 1,100
SCHEDULE 40:
PAG-IBIG CONTRIBUTION
Monthly Contribution Annual Contribution
Year Monthly Salary Annual Salary Employer Employee Employer Employee
2018 Per Farmer 7,500 90,000 100 100 1,200 1,200
x No. of Farmers 3 3 3 3 3 3
Total 22,500 270,000 300 300 3,600 3,600
SCHEDULE 41:
ACCRUED PAG-IBIG CONTRIBUTION
SCHEDULE 42:
ACCRUED INCOME TAX PAYABLE
SCHEDULE 43:
ACCRUED UTILITIES EXPENSE
SCHEDULE 44:
LOANS PAYABLE
Current Portion of Loans - 187,500 287,500 287,500 287,500 287,500 287,500 287,500
Discount Amortization for 2019 Loans - 13,807 12,306 10,671 8,889 6,947 4,832 2,363
155
Discount Amortization for 2020 Loans - - 7,410 6,446 5,393 4,244 2,990 222
Total Current Portion of Loans - 173,693 267,783 270,383 273,218 276,308 279,678 284,915
Discount, beginning -
From 2019 59,815
From 2020 26,706
Discount, end 59,815
Interest from 2019 46 - 127,685 112,245 96,681 80,983 65,139 49,135 32,957
Interest from 2020 47 - - 60,794 52,410 43,946 35,393 26,744 17,990
Total Interest Expense - 127,685 112,245 96,681 80,983 65,139 49,135 32,957
SCHEDULE 46:
TOTAL FIXED COST
Factory Overhead Sched 2018 2019 2020 2021 2022 2023 2024 2025
Depreciation Expense 11 51,081 51,081 51,081 77,751 84,769 84,769 84,769 84,769
Utilities Expense 16 51,600 53,532 55,541 57,631 59,804 62,065 64,417 66,864
Production Supplies 14 29,224 25,696 22,168 29,866 32,344 59,871 59,871 59,871
Repairs and Maintenance 23 - - - 5,967 6,086 11,086 11,208 11,208
Pag-Ibig Contribution 40 3,600 3,600 3,600 4,800 4,800 4,800 4,800 4,800
SSS Contribution 38 19,890 19,890 19,890 26,520 28,286 28,286 28,286 28,286
PhilHealth Contribution 3,600 3,600 3,600 4,800 4,800 4,800 4,800 4,800
Total Factory Overhead 158,995 157,399 155,880 207,335 220,890 255,678 258,152 260,599
Tools Expense 17 2,953 2,953 2,953 2,953 2,953 2,953 2,953 2,953
Insurance Expense 18 56,347 72,251 72,251 72,251 72,251 72,251 72,251 72,251
Depreciation Expense 19 7,837 7,837 7,837 7,837 7,837 - - -
Office Supplies Expense 40 4,179 4,179 4,179 4,179 4,179 4,179 4,179 4,179
Professional Fees 24,000 24,000 24,480 24,480 24,970 24,970 25,469 25,469
Total General and Administrative Expenses 118,747 126,849 127,693 169,952 170,837 163,414 164,345 164,795
Selling Expenses
Advertising Expense 22 200 200 200 200 200 200 200 200.00
Sample Expense - - - 4,465 3,804 - - -
Total Selling Expenses 200 200 200 4,665 4,004 200 200 200
TOTAL FIXED COST 277,942 284,448 283,773 381,951 395,730 419,292 422,697 425,594
SCHEDULE 47:
TOTAL VARIABLE COST AND VARIABLE COST PER UNIT
SCHEDULE 48:
INCOME TAX
Higher of RCIT and MCIT (28,484) (30,915) (31,024) 121,024 496,685 1,059,303 1,084,109 1,103,897
SCHEDULE 49:
DEFERRED TAX ASSETS
SCHEDULE 50:
ACCRUED WITHHOLDING TAX PAYABLE
results, financial condition, and cash flows of the entity. It is useful because
they determine the ability of a business to generate cash and the sources and
uses of it. Another importance of financial statements is that they are used to
derive financial ratios that can indicate the condition of the business
having different objectives in learning about the fiscal conditions of the entity.
Current Ratio
obligations. It measures whether or not a firm has enough resources to pay its
CURRENT RATIO
2018 2019 2020 2021 2022 2023 2024 2025
Current Assets 109,867 713,767 480,256 736,453 537,215 594,560 584,458 570,672
Current Liabilities 6,876 180,395 274,511 317,139 418,939 573,658 583,752 594,358
Current Ratio 15.98 3.96 1.75 2.32 1.28 1.04 1.00 0.96
As seen in the table above, the entity started with a high current ratio,
Having a too high working capital proportion would draw attention to the
160
entity’s current assets are sufficient to pay its currently mature liabilities.
Quick Ratio
Quick ratio measures the current short-term liquidity and position of the
liquidity.
QUICK RATIO
2018 2019 2020 2021 2022 2023 2024 2025
Quick Assets 109,867 713,767 480,256 659,649 432,264 451,513 433,124 411,222
Current Liabilities 6,876 180,395 274,511 317,139 418,939 573,658 583,752 594,358
Quick Ratio 15.98 3.96 1.75 2.08 1.03 0.79 0.74 0.69
The calculations above show that even though the entity already
accounts, the quick ratio still ended up being decreasing just like the current
ratio. Nonetheless, this does not necessarily mean it is going into bankruptcy.
A too high relation between the quick assets and current liabilities just like
what happened in the first year might have idle cash or too many receivables,
but to the entity’s case, the operations need more liquid assets.
the inventory is sold or used in a period. The turnover indicates how quick the
Average FG Inventory:
Beginning Balance - - - - 76,804 104,951 143,047 151,334
Ending Balance - - - 76,804 104,951 143,047 151,334 159,451
Total - - - 76,804 181,755 247,998 294,382 310,785
Divided by - - - 1 2 2 2 2
Average FG Inventory - - - 76,804 90,877 123,999 147,191 155,393
The Finished Goods Inventory Turnover shows that on the first year of
normal operations, the entity was able to convert their inventory 11 times
which makes it favorable to the management knowing it was only their first
year of harvest and they already transformed many of their supplies to sales.
Although the trend was decreasing, it somehow made the turnover stable
which is a good indicator because it will help them project the conversion of
in the warehouse.
162
Since the commodity has a limited shelf life, the entity must be vigilant
calculations, the company managed to sell its stash at a time which is lesser
than the 90-day shelf life of the commodity. The short inventory age brings a
Average Accounts
Receivable:
Beginning Balance - - - - 27,080 51,003 92,437 97,432
Ending Balance - - - 27,080 51,003 92,437 97,432 99,381
Total - - - 27,080 78,083 143,440 189,869 196,812
Divided by - - - 1 2 2 2 2
Average Receivables - - - 27,080 39,042 71,720 94,934 98,406
163
operations. However, they should not take this lightly because a decreasing
cash. The entity can collect its receivable within its credit term of 30 days.
complacent that they have at least a receivable period equal to their credit
Return on Equity
RETURN ON EQUITY
164
Average Equity 6,946,537 6,910,470 6,838,208 7,093,913 7,325,600 7,312,469 7,446,908 7,622,142
Return on
Equity -1% -1% -1% 8% 16% 34% 34% 34%
Average Equity:
Beginning
Balance 0 6,946,537 6,874,402 6,802,014 7,385,813 7,265,386 7,359,551 7,534,265
Ending Balance 6,946,537 6,874,402 6,802,014 7,385,813 7,265,386 7,359,551 7,534,265 7,710,019
Average Equity 6,946,537 6,910,470 6,838,208 7,093,913 7,325,600 7,312,469 7,446,908 7,622,142
Since the company has negative income it also yields a negative ROE,
but this does not mean that the entity is performing below par because not all
firms with negative ROEs are poor investments. The project has an increasing
ROE even though it started as negative and a rising Return on Equity (ROE)
means that the business is increasing its ability to generate profit without
management-controlled costs.
Operating
Margin
Ratio - - - 86% 110% 130% 125% 125%
The entity’s high operating margin ratio is indicative of the fact that
higher operating margin ratio because the firm was able to manage its overall
improving profitability. Aside from this, the business should also make a
comparison of their own operating profit margin ratio to the average operating
Total Asset Turnover measures how efficiently a company uses its total
Average
Total
Assets:
Average
Total 8,257,39 8,504,1 8,569,48 8,528,15 8,464,33 8,364,94
Assets 6,938,562 7,520,452 5 21 8 1 1 6
company in the use of its assets to generate sales. The lower the ratio is, the
more inefficient the use of the assets is, and it reflects in the sluggish sales.
management; the company still needs to compare this with the industry
average of 1.64.
Equity Multiplier
EQUITY MULTIPLIER
2018 2019 2020 2021 2022 2023 2024 2025
Total 6,938,56
Assets 2 8,102,341 8,412,448 8,595,793 8,543,183 8,513,118 8,415,544 8,314,348
Averag
e 6,929,73
Equity 7 6,885,270 6,796,040 6,975,718 7,254,761 7,365,086 7,507,029 7,679,997
Equity
Multip
lier 1.00 1.18 1.24 1.23 1.18 1.16 1.12 1.08
Averag
e
Equity:
Beginn
ing
Balanc
e - 6,929,737 6,840,802 6,751,278 7,200,159 7,309,362 7,420,809 7,593,249
Ending
Balanc 6,929,73
e 7 6,840,802 6,751,278 7,200,159 7,309,362 7,420,809 7,593,249 7,766,746
Divide
d by 1 2 2 2 2 2 2 2
Avera
ge 6,929,73
Equity 7 6,885,270 6,796,040 6,975,718 7,254,761 7,365,086 7,507,029 7,679,997
amount indicates the company uses less debt to finance its assets. It would
mean they relied on their equity in supporting their assets. The entity should
Break-Even Analysis
or product can make, by showing at what level of production costs are covered
CONTRIBUTION MARGIN
2018 2019 2020 2021 2022 2023 2024 2025
Selling Price
per Kilo - - - 400.00 450.00 500.00 510.00 520.20
Varible Cost
per kilo - - - 158.85 173.50 188.64 205.46 223.64
Contribution
Margin per
kilo - - - 241.15 276.50 311.36 304.54 296.56
BREAK-EVEN POINT
2018 2019 2020 2021 2022 2023 2024 2025
n Margin
Ratio
Break-
even Sales 772,109.5 731,006.6 794,917.0
in peso 9 701,568.73 6 753,591.64 5
Divided by
Selling
Price - - - 400.00 450.00 500.00 510.00 520.20
Break-
even Sales
in units 1,930 1,559 1,462 1,478 1,528
The entity needs to sell 1,930 kilos of roasted coffee beans at a price of
400 pesos to break-even in the first year of operations. Same goes for the
Payback Period
investment of a project from the cash flows it produces. The payback period
1,189,07
2022 6,645,053 2 0.57 674,711.33 5,970,341.19 1
2,415,94
2023 5,970,341 7 0.51 1,223,994.18 4,746,347.01 1
2,413,37
2024 4,746,347 3 0.45 1,091,687.49 3,654,659.52 1
169
2,458,48
2025 3,654,660 9 0.40 992,942.40 2,661,717.12 1
Payback Period cannot payback within 8 years
A short payback period is an indication of how quick you can get back
what the amount spent on the investment. In this case, an investment involving
long-term plant fields would inevitably end up in losses for the first few years
due to the lack of harvests to available to for sale. The partnership was not
able to recover what they have invested within five years and even with an 8-
year period. Nevertheless, on the 10 th year, it will have reached the payback
period.
SENSITIVITY ANALYSIS
Inflation Rate is one of the factors that contribute to the changes in the
these economic changes to the business. Given below are the different
each scenario
Case 1
Primera Presko Company
Statement of Comprehensive Income
For the Years Ended December 31
Less: Finance Cost 94,947 103,049 103,413 155,986 160,888 158,611 160,121 160,993
1,005,08
(Benefit) (28,484) (30,915) (31,024) 98,564 455,319 984,333 7 1,023,295
Case 2
Taxable Net
Income (98,024) (105,840) (106,240) 697,770 1,648,522 3,523,877 3,606,518 3,672,434
Less: Income Tax
Expense (Benefit) (29,407) (31,752) (31,872) 116,300 494,557 1,057,163 1,081,955 1,101,730
Net Income
(Loss) After
Taxes (68,617) (74,088) (74,368) 581,470 1,153,966 2,466,714 2,524,562 2,570,704
Case 3
Net Income (Loss) (98,024 (105,840 (106,240 622,90 1,510,63 3,273,97 3,343,11 3,403,76
Before Income Tax ) ) ) 1 6 7 3 2
Less: Other (29,407 (31,752 (31,872 93,83 453,19 982,19 1,002,93 1,021,12
Percentage Tax ) ) ) 9 1 3 4 8
Net Income (Loss) (68,617 (74,088 (74,368 529,06 1,057,44 2,291,78 2,340,17 2,382,63
After Income Tax ) ) ) 2 6 4 9 3
Comparative Ánalysis
Return on Equity
Original - - - 7.97% 15.85% 33.19% 33.19% 66.82%
Case 1 - - - 7.28% 14.51% 30.77% 30.69% 61.77%
Case 2 - - - 7.94% 15.78% 33.12% 33.12% 66.68%
Case 3 - - - 7.25% 14.47% 30.79% 30.73% 61.87%
Analysis
Case 1 and Case 2 bring about a negative effect on the financials of the
changes in Case 1 and Case 2, will have the lowest net income. Of the net
the firm has a higher income when the expenses are raised by 10% than when
the firm’s unit selling price is decreased by the same percentage. This is an
indication that the firm’s selling price has more impact than the operating
expenses. This is an advantage to the company since they cannot control how
much they need to pay annually, and that even if the entity did have control
over the expenses, it would only impact the operations minimally. The selling
177
prices, however, are under the control of the company, which is an advantage
For the Returns on Equity (ROE), the researchers have provided the
ratios with 2 decimal places in order to fully express the changes. For the first
3 years of operations in Case 1 and the original scenario, the ROE is the same
since they will only be incurring expenses in the same amount. As shown in
the Comparative Analyses, Case 2 always has the highest return. This is
another proof of the fact that the Expenses have a far lesser impact on the
shows that of the various cases, Case 3 ends up the one with highest
Breakeven Point in Sales. While it may not initially reveal Operating Expenses
having a lesser impact than the Selling Prices, a deeper look into the
composition of the items will prove that a change in Selling Prices has much
CHAPTER VIII
SOCIO/ECONOMIC DESIRABILITY
change in any established undertaking will give rise to many effects that may
or may not be intended. This first law of motion described by Isaac Newton
this project may bring about many advantages. As this project is applied, the
following sectors may profit. The schematic diagram next page clarifies the
benefits and its outcome, and the succeeding paragraphs will discuss clearly.
Government
The government’s primary source of revenue is the tax collected from
the taxpayer. Law, as it is the lifeblood of the government requires the levy.
The project’s implementation will raise revenue for several taxpayers which
lead to more projects and better management of the country. With the
Farmers
The project plans to make use of the farmers’ abilities. Their skills are
one of the foundations for the success or failure of the project. The farmers will
179
receive compensation for the services they render; they will receive
reasonable remuneration for their time, efforts, and diligence during the
business. Their receipt of compensation can help farmers earn a livelihood for
Target Market
The researchers have observed an increasing number of cafes and
machines selling coffee. Bottled coffee such as Kopiko 78 and coffee ready-to-
drink tetra packs such as Nescafe’s French Vanilla, Caramel Macchiato, and
Café auLait, have also increased. This is evidence of greater demand for
beans that the project intends to provide for after the implementation.
Provision of a steady stock of coffee beans can give stability to the target
Environment
The proposed method of coffee cultivation is the traditional method or
coffee seedlings under the shade of leafy trees. This technique has many
stabilize slopes and minimize soil erosion. The tree roots, canopy cover, and
180
leaf litter on the ground all help do this.” (Rice, 2010) The shade-grown system
Community
The community will be able to lessen unemployment rate through the
Tuburan coffee plantation which gave 900 jobs to farmers. The provision of
new jobs keeps residents away from illegal vices and instead focus on the
cultivation of the farm. The introduction of more jobs after the implementation
of this project can help ensure the future of the honest and the decent.
Philippine economy
The researchers envision the Philippines to cease being a net importer
and demand of coffee/coffee beans. The disparity has led to coffee prices
staying in the high level of Consumer Price Index (CPI). Recent research has
shown that coffee prices are on the rise and will continue to do so. (Reyes,
2011) By this, the product will grow to be more expensive, but implementation
of this project may help mitigate the sudden increase in prices. Once the
country stops relying on others for the purchase of coffee, the economy can
Global economy
The export of coffee/coffee beans is also at a high level of demand. The
high export rate means that other countries also have an increasing need for
caffeine. However, not all nations are capable of growing coffee trees/shrubs
181
due to their climate and terrain. Other republics with little land to spare or
those with barren lands can benefit, like Singapore or Australia. The
unsuitability of other nations’ land for growing coffee ensures that the product
will be marketable and sought-after. International trade will also help maintain
Coffee Industry
Aside from consumable coffee drinks, coffee can produce quite a lot of
aromatics, and others. So far, coffee has only been used to produce cosmetic
products (e.g., Pond’s Men Energy Charge) aside from the usual consumption.
More coffee would mean more room for experimentation for the creation of
Ecology
The shade-grown method of growing coffee makes sure has a positive
Africa, and Asia have all been found to harbor a high diversity of shade trees.
Taller and more structurally diverse shade tends to have more bird diversity
introduction of coffee trees can also help in the plight of the honeybees as they
are rapidly dying in the world with a rate of 30 percent each year.” (McDonell,
2015) This project also aims to have no carbon footprint, helping the world be
a better place.
182
Coffee Consumers
The ultimate coffee consumers can expect lower prices for coffee
provides better tasting coffee and superior quality than the sun-grown coffee –
which is the norm for most coffee products because of its convenience. Local
consumers can also expect coffee that is richer in taste, texture, and aroma,
possibly paving an entry for the Philippine coffee in the international trade.
Competitors
A new competitor in the market will drive others to improve their
to exert more effort in managing and selling tactics. It will also encourage them
SECTORS BENEFITS
OUTCOMES
184
Increased
More
government funds
Government revenues
lead to better
from permits,
management and
licenses and
services to its
taxes
people
Just Better
compensation standards of
and a steady living for
income. Honest families
Farmer
pay for honest
work
Reliable source
of raw materials
that can be
Steady supply
Target turned into
of coffee
Market finished products
Figure 12. beans
leading to profits
Schematic
Diagram
Stabilize slopes,
Trees need minimize erosion
not be cut that will prevent
Environment
for the landslides,
plantation positively impact
carbon footprint
Provide
Community employment Regular income,
to the jobless lesser crime rate
A stronger,
Philippines lessens more
Philippine dependence on independent
Economy other countries for economy can
coffee be expected
185
Opportunity to
Coffee Increased improve and
Industry supply for increase other
coffee beans varieties of
coffee-based
products
Homes for
Healthier
Ecology birds and
biodiversity
other animals
are made
Costumer
delight;
More supply, improves
Coffee better prices, internation
Consumers better quality for al image of
local and foreign Philippine
consumers/users coffee
Improved business
Drives others to
model and
exert effort to
marketing
Competitors improve quality
strategies;
products or
encourage shade-
services
grown model
186
CHAPTER IX
helps the trade focus its strengths, convert weaknesses to strengths, minimize
SWOT MATRIX
STRENGTHS WEAKNESSES
Arabica coffee is a Product has short shelf
known premium variety life
Shade-grown method Arabica coffee is less
yields better quality than pest resistant than other
sun-grown method forms
Possibility of Shade-grown coffee has
intercropping less yield than sun-grown
Easy accessible to the or modern method
target market Lack of access to quality
and affordable planting
materials of small
farmers
OPPORTUNITIES THREATS
Increasing growing Impact of climate change
market for specialty Existing cheaper and
coffee better quality imported
Increasing trend of coffee coffee
shops’ identity as “local” Competition with
Increasing youth established and local
preferring coffee over well-known brands
other beverages Existing coffee drinkers
may change preference
to other beverages
STRENGTHS
coffee. This means that the target market is familiar with the product. The
makes products of better quality than the sun-grown method of growing coffee.
intercropping which gives additional yield income, and it will maintain the soil
fertility as the nutrient uptake is from both layers of soil, it controls weeds and
provides support to the other crop. Lastly, the plantation is relatively near to
the market, which means that the product is more accessible to the target
WEAKNESSES
weaknesses of the proposed project include the product having a short shelf
life and Arabica coffee being less pest resistant. Having high start-up costs is
also a weakness for starting a plantation. Coffee takes three years until first
harvest and five years until common yield and has seasonal crops, which
delay the payback period. The farm uses a shade-grown method, which has
Coffee has a short shelf life and coffee will spoil if left in humid area. To
remedy this, the coffee beans will be kept in a nippy and dry warehouse and is
spoil after eight months, while roasted coffee beans spoil within one month. It
Arabica coffee is also less pest resistant than other forms and to
remedy this, the project plans to coordinate with the government sectors.
partnering with the government, better crop yield may be researched and will
Coffee is also seasonal and takes a long time to mature. During this
time, it may be more beneficial to roast coffee beans bought from other farms
farmers can be used in the project’s favor to show what will happen when it is
invested into. By showing the effects of what happens if the there is ample
support for the agricultural sector, the success of coffee grown using the
The high start-up costs can be mitigated by timing when to loan and
on the 1st year of operation or to defer it to the usual operations, the funds will
go a long way.
OPPORTUNITIES
Before the implementation of the business, it is essential to know its
external factors that symbolize the incentive for a business to survive and
thrive in the market. The openings for the proposed business include
increasing growing demand for specialty coffee, end users preferring locally
grown coffee beans, and increasing youth favoring coffee over other
beverages. Specialty coffees are grown in distinct and ideal climates and are
distinctive because of their full cup taste and little to no defects. The coffee
opportunity for the business since consumer nowadays chooses this kind of
coffee beans. Furthermore, coffee shops like Bo’s Coffee are more interested
in locally grown coffees than those imported coffees. This interest in locally
grown coffee would really give a positive impact on the plantation. Lastly,
study-outs are now becoming a trend, and most youths prefer doing study outs
in coffee shops thus giving the business advantage of the increasing number
THREATS
Threats are inherent in every business. Threats are always dangerous
climate change. The changing climate affects the growth of the plants and the
operations of the business. Existing cheaper and better quality imported coffee
is also a threat because the market always prefers quality content products
that imported ones can offer. Other risks are the competition with established
and local well-known brands in Cebu and existing coffee drinkers may change
Understanding the danger is one of the ways to turn it into a break. If you know
your risks well, you might be able to formulate different strategies for planning
the product can compete well in the market. To convert the threat into an
opportunity, the plans are implemented after preparation. Some hazards are
very difficult to turn into opportunities like the impact on climate change; the
only thing to do then is create a good backup plan if ever the sudden changes
CHAPTER X
SUMMARY
Objective of the Study
study also intends to investigate the viability of the production of roasted coffee
also aims to alleviate the concerns of the Philippine economy relying heavily
on imports by producing coffee and selling locally. This study also aims to tap
into the increasing number of coffee shops here in Cebu by getting in touch
1.1. Technical;
1.2. Marketing;
1.3. Management;
1.4. Financing;
1.6. Financial;
project?
90,000 metric tons of coffee every year and still struggling with meeting
demand for coffee every year. The great demand-supply gap existing is one
that the project hopes to help fill. There is also a growing unemployment rate
that it severely damages ecosystems and the environment. This manner clears
down trees and livelihoods of birds and other animals. By destroying birds’
habitats, the food chain is affected. Pests such as cockroaches and locusts will
increase in number and target agricultural produce. More pesticide is not the
The basis for this research is the descriptive survey method. An ocular
scan was used to determine coffee shops and skipping over repeating
franchise stores. The target market for the project is on coffee shops located in
Ramos Street, Ayala Mall, SM City Cebu, N. Escario Street and IT Park.
statistical technique used to analyze the survey is the weighted mean method,
multiple choice ranking, and analysis of mutually exclusive choices. This data
FINDINGS
Technical Aspect
The technical aspect states the necessary materials, equipment, and tools
implement the project, plant location, and layout, production capacity, quality
coffee beans to coffee shops located in Cebu City. The necessary materials
are Arabica coffee seedling, fertilizers and water while the equipment and tools
needed are rakes, hulling machine, coffee roaster, baskets, tarpaulins, and
coffee bean sieves. Several processes are done and followed to ensure the
195
quality if the products. The procedures should begin from the establishment of
the coffee plantation to lay-outing and holing. Next is, transplanting, followed
by care and maintenance, harvesting, processing and then the last is the
Marketing Aspect
The primary target market for this project is coffee shops in Cebu. There
exists a growing demand for coffee shops as international coffee brands are
branching out here in Cebu and the cafe culture is also increasing among
millennials. The main competitors for the product are the coffee imported
Other competitors are farms in the Philippines, which are usually located
benefit for the project which will help take a portion of the current market share
of coffee. The project will have a projected market share of around 10% of the
Management Aspect
The proposed structure for the project will be a partnership, with at least
one capitalist partner that will provide the land and one other partner that will
take care of the excess required capital for the business and the affairs of the
trade. The project will employ three farmers for the pre-operating period and
period, the firm will hire five temporary laborers and an in-house roaster. The
farmers earn annually Php 97,500.00 each and laborers paid daily at a
minimum wage. The bookkeeper will be kept on a retainer basis and will be
Financing Aspect
the project will cost. It also deliberates determining where to acquire materials
shouldering the costs using their funds or entering into loan agreements with
banks. The capitalist partner must shoulder the obligation of land in which he
will also receive a higher part of the profit share. The proponents also
recommend that the partnership borrow money from the Land Bank of the
must also be secured. Furthermore, the permits and licenses needed are
Industry (BPI).
Every business has the responsibility to pay its tax requirement and as for
the proposed project involves agricultural product and uses only the simple
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http://www.fao.org/docrep/008/ae938e/ae938e00.htm#Contents