QUESTIONNAIRE

Name : __________________________________________

Que.no.1: Gender

 Male
 Female
Que.no.2: Marital status

 Married
 Unmarried

Que.no.3: Age

 Below 20 years
 20 to 30 years
 31 to 40 years
 Above 40 years

Que.no.4: Occupational Status

 Student
 House wife
 Business
 others (specify)……………………

Que.no.5: Are you a consumer of Maggi?

 Yes
 No
Que.no.6: Who influences you in decision?
 Family
 Friends
 Advertisements
  Self

Que.no.7: What comes first when you hear the word Maggi?
 Noodles
 soss
 snacks
 None of these

Que.no.8: Overall, how would you rate the product availability?

 Very good
 Good
 Average
 Bad
 Very bad

Que.no.9: Select a reason for making purchase of Nestle brand products?

 Discount
 Quality
 Service
 Proximity

Que.no.10: Which factor do you normally consider while purchasing a Nestle

product?
 Brand image
 Quality
 Price
 Others

Que.no.11: What product would you associate with the tag line mentioned below?

 Its different……………………………………………….
 Don’t be a noodle, be a snoodle…………………………………………
 2 minute noodles/bas 2 minute…………………………………………
 Jitna tasty, utna healthy……………………………………………
 Mummy bhook lagi h……………………………………………
 Try it with a twist…………………………………………..
 Hearty soup warm you from inside………………………………………….
 Fast to cook, good to eat………………………………………………..
Que.no.12: What is the brand that comes to your mind when we say the word
noodles?

 Maggi
 Top Ramen
 Wai Wai Noodles
 Anil Noodles

Que.no.13: On a scale of 1 to 5 rate Maggi on the following parameters

 Taste ____
 Hygiene /Purity ____
 Variety/Flavors ____
 Availability ____
 Packaging ____

Que.no.14: Rank the categories which Maggi should look in future in order of your
importance:

 Chocolates _____
 Salted potato chips ____
 Fruit juices ____
 Processed foods(ready to use pastes and masalas) ____

Que.no.15: Which Maggi products in noodles category do you regularly buy?

 Maggi masala
 Maggi vegetable atta noodles
 Maggi dal atta noodles
 Maggi rice noodle mania
 Others
Que.no.16: What is the frequency (BY FAMILY) of its consumption in your
routine?

 Once a day
 Twice a day
 Once in two or four days
 Once in a week
 Occasionally

Que.no.17: Your comment on prices of Maggi products?

 Affordable
 High
 Low

Que.no.18: How long have you been buying noodles?

 From childhood
 Since 10 years
 Since 5 years
 Since 2 year

Que.no.19: According to you which age group prefers magi most?

 4-12
 13-26
 27-40
 41-above

Que.no.20: How do you perceive Maggi products?

 Good to health
 Ready to eat
 Junk food
 Tasty/fun eating