17 BCF 417

MADHANKUMAR N
17BCF417
3RD B.COM (RETAIL MARKETING)
TOPIC: A STUDY ON CONSUMER BEHAVIOUR AND SALES PROMOTION OF

TVS MOTORS COMPANY LIMITED
SKASC 2020, COMMERCE BI & RM Page 1

Abstract:
TVS Motors Company is India's third largest manufacturer and company had made success
in their last ten years. TVS achieved many awards for their quality of product, customer
satisfaction and for their technology. This paper analyzing the organization, various strategies
models as well as describes the financial statement analysis for last five year. Analyzed how the
company reached the current position and described the recommendation for TVS Motors
Company.

CHAPTER-1

INTRODUCTION:-
“We may talk as long as we please about manufacturers wholesalers and retailers
but in last analysis consumer is the king”-Parlin
In today’s context marketing has become the toughest task to carryout. In recent
days marketing theory has turned to the development of models of buyers behavior and the
structure of the markets .Companies both in domestic and international markets fought a very
stiff competition .When it comes to the marketing of consumers products the competition
becomes tougher and the companies are trying out all possible strategies to capture markets.
Today’s markets are absolutely ruled by the consumer and consumer satisfaction has
become the prime task of marketers. Consumers determine the brands that should survive in the
markets. Companies that win the confidence of consumer wins the markets and the companies
that lose the confidence of consumers lose the markets. Hence constant efforts are made by the
companies to know the tastes and preference of the consumers who are the rulers in the
marketers.
This task is successfully performed by the research and development department of
companies by applying various techniques of studying the consumer behavior like markets
surveys etc. This study of researcher is an effort towards this cause i.e. to study what motivates a
consumer to prefer a particulars brand among the available alternative brands in the segments of
motorcycles.
Marketing is both the Art as well as science. The management process

through which goods and services move from concept to the customer. It includes the coordination
of four elements called the 4 P`s of marketing:
i. Identification, Selection and development of a product,
ii. Determination of its price,
iii. Selection of a distribution channel to reach the customer`s place, and
iv. Development and implementation of a promotional strategy.
Marketing is based on thinking about the business in terms of customer needs and satisfaction.
Marketing defers from selling because (in the words of Harvard business School’s retired
professor of marketing Theodore C. Leavitt)” Selling concerns itself with the tricks and techniques
of getting people to exchange their cash for your products. It is not concerned with the value that
the exchange is all about. And it does not, as marketing invariable does, view the entire business
process as consisting of tightly integrated effort to discover, create, arouse and satisfy customer
needs.” In other words, marketing has less to do with getting customers to pay for your product as

it does developing a demand for that product and fulfilling the customer’s needs. Ultimately, it
makes more sense to thinking of ways to benefit from creating customer value in the most
effective way, subject to ethical and other constrains that one may have. Marketing usually
involves an exchange between buyers and sellers or between other parties. Marketing has an
impact on the firm, its suppliers, its customers, and other effected by the firm’s choices. Marketing
management is the broad scope of the study of marketing focusing on the practical application of
the techniques and marketing activities of a certain company or business. This business discipline
encompasses marketing planning and strategy, orientations, and processes needed in attaining
company goals by providing value to clients. Since it has a wide coverage involving all factors
required to satisfy customers, marketing management must be all-pervasive and part of every
employee’s scope of work, from the subordinates to those in higher management.
Indian Two-Wheeler Industry: A Perspective
Automobile is one of the largest industries in global market. Being the leader in product and
process technologies in the manufacturing sector, it has been recognized as one of the drivers of
economic growth. During the last decade, well¬-directed efforts have been made to provide a
new look to the automobile policy for realizing the sector's full potential for the economy. Steps
like abolition of licensing, removal of quantitative restrictions and initiatives to bring the policy
framework in consonance with WTO requirements have set the industry in a progressive track.
Removal of the restrictive environment has helped restructuring, and enabled industry to absorb
new technologies, aligning itself with the global development and also to realize its potential in
the country. The liberalization policies have led to continuous increase in competition which has
ultimately resulted in modernization in line with the global standards as well as in substantial cut
in prices. Aggressive marketing by the auto finance companies have also played a significant
role in boosting automobile demand, especially from the population in the middle income group.
Evolution of Two-wheeler Industry in India
Two-wheeler segment is one of the most important components of the automobile sector
that has undergone significant changes due to shift in policy environment. The two-wheeler
industry has been in existence in the country since 1955. It consists of three segments viz.
scooters, motorcycles and mopeds. According to the figures published by SIAM, the share of
two wheelers in automobile sector in terms of units sold was about 80 per cent during 2003-¬04.
This high figure itself is suggestive of the importance of the sector. In the initial years, entry of

firms, capacity expansion, choice of products including capacity mix and technology, all critical
areas of functioning of an industry, were effectively controlled by the State machinery. The
lapses in the system had invited fresh policy options that came into being in late sixties.
Amongst these policies, Monopolies and Restrictive Trade Practices (MRTP) and Foreign
Exchange Regulation Act (FERA) were aimed at regulating monopoly and foreign investment
respectively. This controlling mechanism over the industry resulted in: (a) several firms
operating below minimum scale of efficiency; (b) underutilization of capacity; and (c) usage of
outdated technology. Recognition of the damaging effects of licensing and fettering policies led
to initiation of reforms, which ultimately took a more prominent shape with the introduction of
the New Economic Policy (NEP) in 1985.
However, the major set of reforms was launched in the year 1991 in response to the major
macroeconomic crisis faced by the economy. The industrial policies shifted from a regime of
regulation and tight control to a more liberalized and competitive era. Two major results of
policy changes during these years in two-wheeler industry were that the, weaker players died out
giving way to the new entrants and superior products and a sizeable increase in number of brands
entered the market that compelled the firms to compete on the basis of product attributes.
Finally, the two wheeler industry in the country has been able to witness a proliferation of brands
with introduction of new technology as well as increase in number of players
Someone has rightly said that practical knowledge is far better than classroom
teaching. During this project I fully realized this and I came to know about how a
consumer chooses among a varied range of products available to him.
The subject of my study is market survey of customer buying behavior in bikes taking
TVS for comparison, which has slowly but steadily evolved, from a beginner to a
corporate giant earning laurels and kudos throughout.
The report contains first of all brief introduction about the company. Finally there comes data
presentation and analysis in the end of my report. I also put forward some of my suggestion
hoping that they help TVS Motor Company move a step forward to being the very best.
THE HISTORY OF MOTOR CYCLES:
The invention of motor cycles dates back to the latter half of the eighteenth century. One of
the first motorcycles was the stream driven velocipede invented in 1866 by WW.AUSTIN of
WITHROP MASS.GOTTLIER DAMLIER of germane invented the real motor cycle. He
attached a four-cycle piston to a bicycle frame in the year 1885.This invention of motor cycle

was very useful scientific invention and motorcycles have become the main source of personal
transportation mode for all age groups particularly youth these days.
Definition of sales promotion
An activity designed to boost the sales of a product or service. It may include an advertising campaign,
increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging
demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions,
door-to-door calling, telemarketing, and personal letters on other methods”. More than any other
element of the promotional mix, sales promotion is about “action”. It is about stimulating customers to
buy a product. It is not designed to be informative – a role which advertising is much better suited to.
Sales promotion is commonly referred to as “Below the Line” promotion.
Sales promotion can be directed at:
• The ultimate consumer (a “pull strategy” encouraging purchase)
• The distribution channel (a “push strategy” encouraging the channels to stock the product).
This is usually known as “selling into the trade”
Definition of CONSUMER BEHAVIOUR.
Consumer behavior is the study of how people buy, what they buy, when they buy and why they
buy. It is a subcategory of marketing that blends elements from psychology, sociology,
sociopsychology, anthropology and economics. It attempts to understand the buyer decision
making process, both individually and in groups. It studies characteristics of individual
consumers such as demographics, psychographics, and behavioral variables in an attempt to
understand people's wants. It also tries to assess influences on the consumer from groups such as
family, friends, reference groups, and society in general.
Consumer Behavior is defined as "the dynamic interaction of affect and cognition, behavior,
and environmental events by which human beings conduct the exchange aspects of their lives."
More generally, Consumer behavior is the psychology behind Marketing and the behavior of
consumers in the Marketing environment.
OBJECTIVES OF THE STUDY

 The objective of the study is to analyze the customer buying behavior of the

respondents in motorbikes of different brands.
 To study the future prospects of TVS motorbikes.
 To study the role of advertisement, in persuading a consumer to buy a motorcycle.

 To study the sales trends of TVS motors.
 To analyze the quality of after sales services being provided by TVS motors.
Statement of the problem

Though the two wheeler automotive sector is going to be among the fastest growing in India but
as the recent trend show the sales of almost the two wheeler manufacturer had declined in2016
-2017 in such situation on has to take in account the spending of these manufacturers for their
marketing activities . In the declining phase of the industry if TVS motors or any other market
leader in this sector has to increase the shall they have to use various innovative sales promotion
tools to push their product to the customer. The cost of sale promotion is as high as 70% as the
marketing communication budget of the company.
So in this context the effectively of various sales promotional tools has to be evaluated as the
results will enable the company to take crucial decisions of spending on different sales
promotional tools as per their affectivity. This research can be helpful to also decide about
when where, which sales promotion tool will be helpful to boost the sales of the company.
Also check the satisfaction level of customer. They are also satisfied with our product or not.
About services provided by company dealer and about the quality of product of product as well
as performance of product. Mileage of product or consider all feature of product to proper
evaluate.
SCOPE OF THE STUDY
• The present scenario of business is facing a hard challenge it is must to uphold the existing
customer and to serve them as our best.
• From this study the preference of the customer can be analyzed and helps the organization to
fulfill that scenario.

• The study helps to know the factors that influence the customer to buy the products at their
convenience.
• The study helps to know the necessary services required by the customers to overcome the
problem in the products and provides various insights into customer attitudes and
satisfactions.
• The study helps to maintain the better relationship with customer by the company
PERIOD OF THE STUDY
The study covers a period of six years from 2013-2014 to 2018-2019. The accounting year starts
from 1st April to 31st March.

RESEARCH AND METHODOLOGY
Research methods may be understood as all those methods/techniques that are used for the
conduction of research. Research methods or techniques thus refer to the methods the researcher
use in performing the research operations. In other words, all those methods which are used by
the researcher during the course of studying his research problems are termed as research
methods since the object of research, particularly the applied research, is to arrive at a solution
for a given problem, the available data and the unknown aspects of the problem have to be
related to each other to make a solution possible. Keeping, this view, research methods can be
put into the following three groups:
 In the first group, we include those methods which are concerned with the
collection of data. These methods will be used where the data already available
are not sufficient to arrive at the required solution.
 The second group consists of those statistical techniques which are used for
establishing relationships between the data and the unknown.
 The third group consists of those methods, which are used to evaluate the
accuracy of the results obtained.
Research methods falling in the above stated last two groups are generally taken as analytical
tools of research.
Research methodology is a way to systematically solve the research problem. It may be

understood as the science of studying how research is done scientifically.
Because of the time constraint only the secondary research is done in studying the market
strategies of the company.
SAMPLE SIZE AND LOCATION

The data has been extracted mainly from questionnaires filled up by respondents from
Coimbatore Rest of the information has been collected through internet surveys and social
networking communities on websites.
The questionnaire was filled up by 200 respondents scattered at different places and many more
respondents provided valuable information through the internet.
The aforementioned questionnaire has been attached at the end of the project.
MARKET STRATEGY
A marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable competitive
advantage.
Types of strategies
Every marketing strategy is unique, but can be reduced into a generic marketing strategy. There
are a number of ways of categorizing these generic strategies. A brief description of the most
common categorizing schemes is presented below:
 Strategies based on market dominance - In this scheme, firms are classified based on their
market share or dominance of an industry. Typically there are three types of market
dominance strategies:
o Leader
o Challenger
o Follower
 Porter generic strategies - strategy on the dimensions of strategic scope and strategic
strength. Strategic scope refers to the market penetration while strategic strength refers to
the firm’s sustainable competitive advantage.
o Cost leadership
o Product differentiation

o Market segmentation
 Innovation strategies - This deals with the firm's rate of the new product development and
business model innovation. It asks whether the company is on the cutting edge of
technology and business innovation. There are three types:
o Pioneers
o Close followers
o Late followers
 Growth strategies - In this scheme we ask the question, “How should the firm grow?”.
There are a number of different ways of answering that question, but the most common
gives four answers:
o Horizontal integration
o Vertical integration
o Diversification
o Intensification
A more detailed scheme uses the categories:
 Prospector
 Analyzer
 Defender
 Reactor
Marketing warfare strategies - This scheme draws parallels between marketing strategies and
military strategies

TOOLS USED IN THE STUDY
 Percentage analysis
 Correlation
PERCENTAGE ANALYSIS:
Percentage analysis is the making comparison between two or more series of data.
Simple correlation Method:
When two variables are studied it is called simple correlation.
R =

Source of Data Collection
a) SECONDRY DATA
b) PRIMARY DATA
SECONDRY DATA- When an investigator uses the data that has been already collected
by others is called secondary data. The secondary data could be collected from Journals,
Reports, and various publications. The advantages of the secondary data can be –It is
economical, both in terms of money and time spent .The researcher of the report also did
the same and collected secondary data from various internet sites like Google.com,
altavista.com and many more. The researcher of the report also visited various libraries
for collection of the introduction part
PRIMARY DATA- Primary data is that kind of data that is collected by the investigator
himself for the purpose of the specific study. The data such collected is original in
character. The advantage of this method of collection is the authentic. A Set Of Questions
Were Put Together In The Form Of Questionnaire With 25 Questions. The method of
sampling was the Random.
LIMITATION OF THE STUDY
This study is limited to COIMBATORE. Therefore the findings of the study
cannot be extended to other areas.
The samples have been collected only from 200respondents.
The project was completed within period of the day. Time achieve is considered
Inadequate to conduct such survey.

CHAPTER-2

Review of Literature:
A study on the customers Satisfaction and expectation towards after sales service of Two
wheelers have attached the attention of many researchers in recent times, When formulating the
problem for their study, the researcher should refer the studies already under taken previously
Duggani yuvaraju and Durga Rao. S (2019) “Customer satisfaction towards Honda
Two wheelers” in their study, made an attempt to examine customer satisfaction towards Honda
two wheelers: A case study in Tirupati. In their study they use convenient sampling method for
collecting data from 100 samples with the help of questionnaire. The results of performance of
the Honda bikes are fully satisfied the customer’s needs of pick up, quality, services.
Adil Bashir (2018) “Consumer behavior towards online shopping of electronics in Pakistan”
in his research identified and got insight into consumer behavior towards online shopping of
electronic goods with respect to Pakistan economy. Convenient sampling method is used to
collect the data from 240 samples with the help of the questionnaire. The result of the study is
the main barrier in the process of online shopping is the safety issue. People of Pakistan are
afraid to share their personal information and financial information on internet and the low level
of trust on online stores therefore; sellers have to make proper strategies to increase the
customer’s level of trust on them.
Silja Hokkanen (2017) in his study “The impact of in store customer service on post
purchase” analyzed how in store customer service can affect satisfied impulse purchaser’ post
purchase behavior in terms of store returns. The results of those study revealed that in store
customer service can positively affect impulse-buyers’ post purchase evaluations of service, and
by increasing the level of in-store service the sales personal can influence the customers’ and
move an initial impulse purchase into a permanent adoption. This in return can minimize store
returns.
Charles- Henri Gros (2016) in his study “The influence of social media on consumers
during their purchase decision making process” aims to explain how the influence of social
media is reflected on consumers’ purchasing decision-making process and if this influence
differs at the various stages of this process. Non probability sampling is used for collecting data
from 260 consumers. The research is that the influence of social media also differs depending
upon cultural background such as nationalities. Indeed, the study indicated that consumers

depending on their nationalities appeared more or less influenced by social media at the various
stages of their purchasing decision-making processes.
Wiwat Jankingthong and pattanij Gonejanart (2015) in their study “Factors

affecting Post purchase behavioral intentions in Tourism sector” analyzed the relationships of
factors affecting post- purchase behavioral intentions in tourism sector on the basis of the
investigated variables from recent relevant literature. The study identifies the key drivers of
post-purchase behavioral intention as well as their relationships, thus representing a significant
step forward in the explanation of post purchase behavioral intentions. The synthesis of this
study is that factors influencing post-purchase behavioral intention include the direct effect of
CSR, service quality, perceived value and tourist satisfaction which have a positive relationship
with post-purchase behavioral intention and tourist complaints which have a negative
relationship with post-purchase behavioral intention and the indirect effect of CSR, designation
image, service quality and perceived value on post-purchase behavioral intention through tourist
satisfaction and the indirect effect of designation image and service quality on post-purchase
behavioral intention through service quality and perceived value, respectively.
Sheetal Soni and Abhishek Soni (2014) in their survey “consumer behavior towards two
wheeler bikes” conducted on the consumer of two wheelers (based on responses from 100 two
wheelers users from both urban and rural areas) in Jodhpur District of Rajasthan. Though the
sample size is small, the study brings out some of the interesting observations about the general
attitude of the Indian consumers towards their purchase decisions and behavior, which could be
broadly applicable to many other consumer products as well. The conclusion of the study is the
consumers expressed high satisfaction with their two wheeler bikes. Advertising is considered to
be powerful medium in the marketing of automobiles. Amongst the different media that are
used, television is the most effective in influencing the consumers’ buying decisions, keeping in
view the ever increasing “growth rate” of population, prevailing standards of living and cost of
vehicles, two wheelers bikes would continue to dominate the automobile industry in India.
Vetrivel.T (2013) in his study “Pre-purchase and post purchase behavior of customers with
reference to TVS motors in erode district” analyzed pre-purchase and post-purchase Behavior of
customers with reference to TVS Motors in Erode district. This study was carried out for a
period of 9 months in Erode district. The objective of this study is to be identifying the attitude
of two wheelers owners towards TVS Motors. For these purpose 300 two wheelers owners were
taken as sample for the study in order to get the needed information. The study is a descriptive
type and convenient sampling is used. The data are collected from survey using questionnaire

through interview schedule. From this survey, it was found that TVS vehicles are mainly
preferred for its power & pickup, safely & comfort and design. Performance is a major factor for
purchasing TVS brand. TVS motors has to update its technology to meet the changing customer
needs and preference to cope up with the competitions in the market and adequate steps should
be made to increase the quality in their services for better customer satisfaction.
Mallikarjuna Reddy (2011) in his study “consumer behavior towards two wheelers motor
bikes” This study carried out with the help of the four important major factors, through this the
behavior of the consumer is evaluated. For his study he selected as 100 samples for data
collection. The result of the study is the consumers mostly prefer Hero Honda bikes. As far as
mileage per liter of petrol is concerned, Hero Honda is ruling the market and finding favor with
the consumers.
S. Saravanan and Prof. N. Panchanatham (2010), in their study they discussed the
essentials for Promotion of a product .The result shows that a customer considers all factors at
the time of purchasing a two wheeler, although majority of customers give importance to the
brand image. This study also describes the socioeconomic factors which satisfy two wheelers
customers and that the employees and students crave for show room services.
Khor Eng Tatt (2009) in his study “Factors influencing consumers buying behavior of
Luxury branded goods” he conducted to focus on how consumer buying behavior reacts with
regards luxury branded goods. The study also would like to understand further whether is there
any interaction between the independent variable and moderating variable with the depend
variable (consumer behavior). The details collected from 200 samples through questionnaire.
Result analysis indicated that monthly does not moderate the interactions between the
independent variable, brand Loyalty and dependent variable, Consumer buying behavior.
Jagadeshkumar (June 2008) in his study “A study on customer expectations, experience

and satisfaction level towards services provided at two-wheeler exchange mela’s with special
reference to lotus TVS” Erode. A project report submitted to Faculty of management sciences.
V.Venkata Ramana and G.Somayajulu. (2007) Publisher – Excel Books. 2003 Edition.
‘Customer Relationship Management’. The book attempts to provide the nature, concept and
implementation of CRM practices and methodology as applicable to different organizations. The
book is divided into three parts: Part I of the book provides a conceptual framework, application

of CRM in manufacturing and service sector. Part II deals with the e-CRM concepts and
implementation issues involved in its’ relevance to different sectors. Part III consists of case
studies of organizations which have implemented CRM.
Dr. C.B.Mamoria, R.L.Joshi and Dr. M.I.Mulla. (2007). Publisher – Kitab

Mahal. ‘Principles and Practice of Marketing In India’, ISBN 81-2250079-X. The book is
very useful to understand the concept of Marketing System and Marketing Mix. The book
provides extensive information about the marketing of consumer products, Industrial goods and
agricultural goods. It also throws light on the theme Market Segmentation, Consumer Behaviour
and Product Planning and Development. It also explains the concept of Service Marketing,
Pricing Policies and Stratigies.
Foale, Tony (2006). Motorcycle Handling and Chassis Design. Tony Foale Designs. pp. 4–1.
ISBN 978-84-933286-3-4. The book provides detailed information about the anatomy of
motorcycles. It explains in a very easy and simple language how a motorcycle works. It also
gives information about the development in the automobile technology. Pictures and diagrams
are an integral part of the book. The book is a must for every researcher working in similar field.
Cossalter, Vittore (2006). Motorcycle Dynamics. Lulu. ISBN 978-1-43030861-4. The book
gives information about motorcycle dynamics. It elaborates the history of automobile technology
and the application of the principles of dynamics in the automobile industry. It also provides data
about the improvement in the performance of two wheelers after the principles of dynamics have
been applied by the manufacturers.

CHAPTER-3

COMPANY PROFILE
TVS MOTOR COMPANY (“inspiration in motion ")
TVS Motor Company Ltd. was established in 1911byT.V.SundaramIyengar in India. The TVS
group of companies is mainly situated in Padi, Tamil Nadu, in the outskirts of Chennai (formerly
Madras).
TVS Motor Company Limited is the flagship company of TVS Group, the USD 2.2 billion
group. The Group is the third largest two-wheeler manufacturer in India and globally among
the top ten, with an annual turnover of over USD 650 million.
Currently, the group has more than 30 companies and employees over 40,000 people worldwide.
With steady growth, expansion and diversification, it commands a strong presence in the
manufacturing of two-wheelers, auto components and computer peripherals. They also have
vibrant businesses in the distribution of heavy commercial vehicles (HCV) passenger cars,
finance and insurance.
1980 is the red letter year for TVS when India's first two-seater moped rolled out that redefined
the realm of personal transportation. In 1982, the company entered into a technical collaboration
with Suzuki Motor Corporation of Japan which helped the fledgling joint venture gain from the
expertise of a global two-wheeler giant like Suzuki. In 2000, the TVS group and Suzuki Motor
Corporation parted ways from their joint venture with the former buying out the 25.97 per cent
stake of the Japanese company for Rs 9 crore.
Globally, TVS Motor Company is the first two-wheeler manufacturer to be honored with the
hallmark of Japanese Quality - The Deming Prize for Total Quality Management. It is the only
automotive manufacturer in India to get the prestigious Deming Prize. One of its subsidiaries
Sundaram Clayton was the first company in India to receive the Deming followed by Sundaram
Brake Linings also getting the Deming Prize. This prize is "given to organizations or divisions of
organizations that have achieved distinctive performance improvement through the application of
TQM in a designated year. "Sundaram Clayton went on to be awarded the Japan Quality
Medal.

TVS Motors Opening a Plant in Indonesia
TVS motors is considering opening up a manufacturing plant in the South Eastern Asian
Country of Indonesia and they would be finalizing the plans within a month itself. They are
planning to start production within 15 months and the estimated investment is expected to be in
the region of USD 50 million.
The company would be launching a series of motor cycles in the Indonesian market to
compliments sales in the local industry. Some of the variants of their popular models like victor
and start are expected to make entry in to the Indonesian market.
TVS motors plans to sell more than a million bikes this year and want to capture at least 15%
of the market share in the Indian sector.
The motor bike market grew by around 20% last year through TVS itself saw a 5% drop in
sales figures. Much of it can be blamed on the entry of the Honda as an independent unit in the
market.
The company’s latest product centra trough technically quite advance has failed to generate
any fire on the sales DIAGRAM. They are also planning to enter the three – wheeler market next
year with a planned investment of around Rs.100 Crores for a plant at Mysore.
Sachin to Promote TVS
TVS has roped in Sachin Tendulkar as the brand ambassador. The contract entered for an
undisclosed sum would be for a period of three years. The company would be spending 50 crores
on building the TVS brand as a whole rather than spending on advertising on products.
To end Royalty Payment
TVS will no longer have to pay royalty to Suzuki on its motor cycles after the end of the
licensing agreement.
To Increase Research and Development
The company will be increasing its research and development from

1.8% of sales to 3.6% of sales in the next year.
To Invest 200 Crores for Expansion
The company has announced plans to invest Rs.200 crores to increase the capacity up to 1.2
million units a year no meet the increasing demand for its motor cycles.
In the export front TVS motor company recorded its highest ever exports of 11,008 units in
august 2007, at a growth of 71% compared to the same period last year.
Achievement of TVS Motor Company
• TVS motor company records 28% growth in motor cycles.
• TVS motors company report turnover of Rs.939.62 crores record 26% growth.
• TVS motor company sales up by 23%
• TVS bike sales up by 53%
Market Launches of TVS Group
• Launched TVS victor, 4 stoke 110 cc motor cycle, in august 2001.
• India’s first indigenously designed and manufactured motor cycle India’s first 2
seated 50cc moped, TVS 50 in August 1980.
• Introduced 100cc indo – Japanese motorcycle in September 1984
• Introduced first indigenous scooter (Sub – 100 cc variomatic scooters), TVS scooty in June
1994.
• First catalytic converter enabled motor cycles, the 110 cc shogun in December 1996.
• Launched India’s first 5 speed motor cycles the Shaolin in October 1997.
• Launched TVS centra in January 2004, a world class 4 stoke 100 cc motor cycle with the
revolutionary VT-I engines for best in-class mileage

• Introduced TVS star in September 2004, a 100 cc motor cycle with is ideal for rough
terrain.
• Launched TVS Flame in March 2008, a 125 cc motor cycle with a twin spark plug.
Acknowledged by the Japanese for Quality
• TVS motor company have been awarded the prestigious and converted Deming prize,
institute by Jose. (Japanese union of scientists and engineers).
• TVS motors was also awarded the prestigious TPM excellence award first category by
Japanese institute of plant maintenance, rated as the bench mark in TPM excellence in India.
Asian Network for Quality Award 2004
• TVS Scooty Pep won the prestigious outstanding design excellence award from business
world and national institute of design.
• Star of Asia award to Mr. Venu Srivasan, CMD TVS motor company by business week
international.
• Venu Srinivasan, chairman and managing director, TVS motor company was honored with
doctorate in science by university of Warwick United Kingdom.
Present Condition of the Company
• Largest and automotive components group in India.
• Diversified into consumer durables, computer peripherals and two wheelers
• Joint venture with world leaders.
• Sales turnover of Rs.75000 Crores.
TVS Motor Company Ltd has 0 positive reviews and 0 negative reviews.

TVS Motor Company Limited is the flagship company of TVS Group, the USD 4 billion
group. The Group is the third largest two-wheeler manufacturer in India and globally among the
top ten, with an annual turnover of over USD 650 million. Currently, the group has more than 30
companies and employs over 40,000 people worldwide. With steady growth, expansion and
diversification, it commands a strong presence in the manufacturing of two-wheelers, auto
components and computer peripherals.
They also have vibrant businesses in the distribution of heavy commercial vehicles (HCV)
passenger cars, finance and insurance.
1980 was the milestone year for TVS when India’s first two-seater moped rolled out. It ushered
in an era of affordable personal transportation. Globally, TVS Motor Company is the first two-
wheeler manufacturer to be honored with the hallmark of Japanese Quality – The Deming Prize
for Total Quality Management.
The company has 4 plants – located at Hosur and Mysore in South India, in Himachal Pradesh,
North India and one at Indonesia. The company has a production capacity of 300 thousand units
a year.
"Inspiration in Motion"
TVS Motor is the third largest two-wheeler manufacturer in India and ranks among the top ten
globally. It is the first company in the world to be honored with The Deming Prize for Total
Quality Management. The company was the first in India to launch 2-seater 50cc moped and
100cc Indo-Japanese motorcycles. At present TVS Apache, TVS Victor, TVS Scooty, TVS
Centra and TVS Fiero are the popular bikes in Indian market.
QUICK FACT:

Founder T V Sundaram Iyengar
Country India
Year of Establishment August 1980 (TVS Group in 1911)
Industry Manufacturing of two-wheelers and

auto components
Business Group TVS Group
Listings & its codes NSE

TVS - Suzuki Ltd: TVSSUZUKI
TVS Motor Company Limited: TVSMOTOR
TVS Motor Company Limited: TVS-SUZUKI
BSE
TVS Motor Company Ltd.: 532343
Head Office TVS Motor Company Jayalakshmi Estates V Floor
8, Haddows Road, Chennai - 600006 Tel.: +(91)-
(44)-28272233 Fax: +(91)-(44) 28257121
Factory Post Box No. 4 Harita, Hosur - 635 109Tel.: +(91)(4344)-276780
Fax: +(91)-(4344)-276878
Post Box No.1 Byathahalli Village, Kadakola Post
Mysore -
571 311 Tel.: +(91)-(821)-2596561 Fax: +(91)-
(821)-2596550/ 2596553
Website www.tvsmotor.in
GROUP COMPANIES

With steady growth, expansion and diversification, today TVS commands a strong presence
in various fields-two-wheelers, automotive components, automotive spares, computer
peripherals and finance.
Lakshmi Auto Components Limited - Large OE supplier of two

wheeler gears and camshafts.
Lucas Indian Service Limited (www.lucasindia.com) - Company looks after

the distribution of auto electrical components all over India.
Axles India Limited - A joint venture with Eaton Limited, U.K. Manufactures axle
housings and drive heads for heavy and light commercial vehicles

CHAPTER-4

DATA ANALYSIS AND INTERPRETATION
The purpose of the data analysis and interpretation is to transform the collected data into credible
evidence about the statistical data view that is been calculated based on the research conducted.
The following tools are used in the analysis:
 PERCENTAGE ANALYSIS
 CORRELATION
PERCENTAGE ANALYSIS:
It refers to a special kind of rates, percentage are used in making comparison between two or

more series of data. A percentage is used to determine relationship between the series.

DATA ANALYSIS AND INTERPRETATION
Table no -4. 1
Table showing the age group of the respondents
Age No. of respondents Percentage

20-30 90 45
30-40 56 28
40-50 36 18
50-60 18 09
Total 200 100
Interpretation
The above table and DIAGRAM shows the age group of respondents that 45% of the
respondents are between the age group of 20-30, 28% are 3040, 18% are 40-50 and the
remaining 9% are in the age group 50-60.
DIAGRAM NO -4.1
DIAGRAM showing the age group of the respondents
No. of respondents
18; 9%
20-30
36; 18% 30-40
40-50
90; 45%
50-60
56; 28%
Table no -4. 2
Table showing the occupation of the respondents

Occupation No. of respondents Percentage
Private employee 84 42
Government employee 34 17
Business man 42 21
Students 40 20
Total 200 100
Interpretation:
From the above table it can be analyzed that above 40% of the respondents are occupied in
private employment, 20% are business people, 18% are students, 15% are government
employees and the remaining 7% are from other category.
DIAGRAM No -4. 2
Diagram showing the occupation of the respondents

No. of respondents
14; 7%
Private employee
36; 18% Government employee
80; 40% Business man
Students
Others
40; 20%
30; 15%

Table no -4.3
Table showing the number of family members
Family members No of respondents percentage
2 30 15
3 96 48
4 50 25
5 and above 24 12
Total 200 100
Interpretation:
The above table shows that 48% of the respondents lies under 2-4 family members category,
25% are in 4-6 category, 15% are in 1-2 category and the remaining 12% lies in 6and above
category
DIAGRAM no-4.3
Diagram showing the number of family members
No of respondents
24; 12% 30; 15%

2
3
4
50; 25% 5 and above
96; 48%

Table no-4.4
Table showing the monthly income of the respondents
Income No of respondents percentage

15000-20000 92 48
20000-25000 56 28
25000-30000 30 15
30000-35000 22 11
total 200 100
Interpretation:
The above table shows that 46% of the respondents have a monthly income 15000-20000,
28 % are in 20000-25000,
15% are in 25000-30000 and
The remaining 11% are earning above 35000.

DIAGRAM no-4.4
Diagram showing the monthly income of the respondents
No of respondents
22; 11%
15000-20000
20000-25000
30; 15%
25000-30000
92; 46% 30000-35000
56; 28%

Table no-4.5
Table showing the most preferred model in TVS by the respondents
particulars No of respondents percentage

TVS APACHE 82 41
TVS VICTOR 52 26
TVS STARCITY 42 21
TVS MAX R100 24 12
Total 200 100
Interpretation:
The above table shows that 41% of the respondents prefer TVS apache,
26% prefer TVS Victor, 21% prefer Star City and the remaining 12% prefer TVS MAXR 100.

Diagram no: 4.5
No of respondents
24; 12%
TVS APACHE
TVS VICTOR
82; 41% TVS STARCITY
42; 21%
TVS MAX R100
52; 26%

Table no: 4.6
Diagram showing the most preferred model in TVS by the respondents
Mode of purchase No of respondents percentage

Loan 116 58
Cash 48 24
Credit 26 13
mortgage 10 5
total 200 100
Interpretation:
The above table shows that 58% of the respondents have resorted to loan, 24% have
paid cash, 13% have purchased in credit, and 5% have done it with mortgage.

Diagram no: 4.6
No of respondents
5%
13% Loan
Cash
Credit
mortgage
24% 58%

Table no: 4.7
Table showing the mileage performance of the vehicle used by the respondents.
particulars No of percentage percentage

30-40 36 18
40-50 54 27
50-60 80 40
60-70 30 15
Total 200 100
Interpretation:
The above table shows about 40%of the respondents are getting a mileage in the range 50-60
kilometers, 27% are getting 40-50 kms, 18% are getting 3040 kms and 15% above 60 kms.
Diagram no: 4.7

No of percentage
15% 18%
30-40
40-50
50-60
60-70
27%
40%
Table no: 4.8

Table showing. The type of media preferred by the respondents
Particulars No of respondents percentage

television 92 46
newspaper 56 28
magazine 30 15
banners 22 11
total 200 100
Interpretation:
The above table shows about 46% of the respondents have come to know TVS vehicles
through advertisement on Television, 28% through Newspaper, 15% through Magazine and 11%
through banners

Diagram no: 4.8
No of respondents
11%
television
newspaper
15%
magazine
46%
banners
28%

Table no: 4.9
Table showing maintenance cost by the respondents per month.

below 500 126 63
500-1000 44 22
1000-1500 18 09
1500-2000 12 06
total 200 100
Interpretation:
The above table indicated that about 63% of the respondents are incurring maintenance cost of
below RS.500, 22% incurring Rs.500-1000, 9% incurring Rs.1000-1500 and only 6% incurring
more that Rs.1500.

Diagram no: 4.9
No of respondents
6%
9% below 500
500-1000
1000-1500
1500-2000
22%
63%

Table no: 4.10
Table showing the purpose of the vehicle used by the respondents.

official 90 45
personal 110 55
total 200 100
Interpretation:
The above table shows that 55% of the respondents are using the vehicle for
personnel use and the rest 45% are for official use.

Diagram no: 4.10
No of respondents
33% official
personal
67%

Table no: 4.11
Table showing the usage of the vehicle by the respondents in years.

0-1 years 26 13
1-2 years 40 20
2-3 years 56 28
3-4 years 78 39
Total 200 100
Interpretation:
The above table shows that 39% of the respondents are using the vehicle for 3 years and above,
28% are in the category of 2-3 years, 20% are in 12 years and the remaining 13% are below one
year.

Diagram no: 4.11
No of respondents
13%
0-1 years
1-2 years
39% 2-3 years
20% 3-4 years
28%

Table no: 4.12
Table showing the gear opinion of the respondents

Excellent 44 22
Good 108 54
Moderate 36 18
Poor 12 06
Total 200 100
Interpretation:
The above table shows that 54% of the respondents’ opinion about the gear system is good, 22%
responded to be excellent, 18% were in need of modification and the remaining 6% reported to
be poor.

Diagram no: 4.12
No of respondents
6%
22% Excellent
18%
Good
Moderate
Poor
54%

Table no: 4.13
Table showing the reason for purchase of the model
comfort 90 45
Style 46 23
mileage 58 29
advertisement 06 03
total 200 100
Interpretation:
The above table shows that 45% of the respondents feel that comport is the reason
for purchase of the selected model, 29% prefer to its mileage, 23% to its style and 3% just by
the advertisement.

Diagram no: 4.13
No of respondents
3%
comfort
29% Style
mileage
45%
advertisement
23%

Table no: 4.14
Table showing the cost of vehicle

High 58 29
Moderate 100 50
low 42 21
total 200 100
Interpretation:
The above table indicates that 50% of the respondents feel that the cost of vehicle is
moderate, 29% feel it is high and 21% feel it is low.

Diagram no: 4.14
No of respondents
21%
29% High
Moderate
low
50%

Table no: 4.15
Table showing the warranty period

yes 174 87
No 26 13
Total 200 100
Interpretation:
The above table we can inter that about 87% of the respondents are feeling that the warranty
period is helpful and the remaining few i.e. 13% say it is not useful.

Diagram no: 4.15
No of respondents
33% yes
no
67%

Table no: 4.16
Table showing the use of vehicle for hours per day

0-1 hours 18 09
1-2 hours 42 21
2-3 hours 86 43
3-4 hours 54 27
Total 200 100
Interpretation:
The above table shows that 43% of the respondents are using the vehicle for 2-3
hours per day, 27% use more than three hours, 21% use 1-2 hours and 9% use below one hour.

Diagram no:4.16
No of respondents
9%
27% 0-1 hours
1-2 hours
21% 2-3 hours
3-4 hours
43%

Table no: 4.17
Table showing the spare parts availability with the local dealers

satisfied 160 80
dissatisfied 40 20
Total 200 100
Interpretation:
The above the table shows that 80% of the respondents are satisfied with the spare
parts availability with the local dealers and 20% are not satisfied with the same.

Diagram no: 4.17
No of respondents
33% satisfied
dissatisfied
67%

Table no: 4.18
Table showing the level of satisfaction of the respondent with sales and service

Highly satisfied 116 58
Satisfied 60 30
Dissatisfied 14 07
Highly dissatisfied 10 05
total 200 100
Interpretation:
The above table shows that 58% of the respondents are highly satisfied with the sales and
service, 30% are satisfied, 7% are dissatisfied and 5% are highly dissatisfied

Diagram no: 4.18
No of respondents
5%
7%
Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied
30%
58%

Table no: 4.19
Table showing the problem faced by the respondents.
Particulars No of respondents percentage

Starting trouble 40 20
Pick up 104 52
Mileage problem 56 28
Battery problem 0 0
Total 200 100
Interpretation: 4.19
The above table shows that 52% respondents faced pick up problem, 28% face Mileage problem
and 20% face starting trouble where none faced battery problem.

Diagram no: 4.19
No of respondents
20% Starting trouble

28%
Pick up
Mileage problem
Battery problem
52%

Table no: 4.20
Table showing the respondents opinion about long riding of the vehicle

Excellent 80 40
Good 60 30
Poor 60 30
Total 200 100
Interpretation:
The above table shows that 30 % report good, 40% report excellent, 30 percentage report poor.

Diagram no: 4.20
No of respondents
30% Excellent
40% Good
Poor
30%

Table no: 4.21
Table showing the respondents plan for changing their vehicles

Yes 44 22
No 156 78
Total 200 100
Interpretation:
The above table shows that 72 % of the respondents have no idea to change the vehicle and the
remaining 28% say yes.

Diagram no: 4.21
no of respondents
33% yes
no
67%

Table no: 4.22
Table showing the respondents alternative preference

Honda 20 10
Hero 92 46
Bajaj 60 30
Yamaha 28 14
total 200 100
Interpretation:
The above table shows that 46 % of the respondent’s alternative preference of the
vehicle is Hero Honda, 30% to Bajaj, 14% to Yamaha and the rest 10% to Honda

Diagram no: 4.22
No of respondents
14% 10%
Honda
Hero
Bajaj
Yamaha
30%
46%

Table no: 4.23
Table showing the overall performance of the vehicle used by the Respondents
particulars No of respondents Percentage
Highly satisfied 92 46
Satisfied 48 24
Dissatisfied 40 20
Highly dissatisfied 20 10
Total 200 100
Interpretation:
The above table shows that 46% of the respondents feel that they are highly satisfied with the
overall performance, 24% are satisfied, 20% are moderately satisfied and 10% are not satisfied.

Diagram no: 4.23
No of respondents
10%
Highly satisfied
Satisfied
20% Dissatisfied
46% Highly dissatisfied
24%

Simple correlation:
4.2.1
Correlation:
Correlation between age of purchasing and occupation
Calculation of correlation:
Let X be the Frequent of age of purchasing

And Y be the Frequent of occupation
S. no x y x2 y2 xy
1 84 92 7056 8464 7728
2 34 56 1156 3136 1904
3 42 30 1764 900 1260
4 40 22 1600 484 880
Total 200 200 11576 12984 11772
=
= 0.817121
The value more than 0.5 is highly correlated and the value of this correlation is 0.9, So it is
highly correlated.

4.2.2
Correlation:
Correlation between most preferred model in TVS and usage of the vehicle
Calculation of correlation:
Let X be the Frequent of most preferred model in TVS
And Y be the Frequent of usage of the vehicle
s. no X Y x2 y2 xy
1 82 26 6724 676 2132
2 52 40 2704 1600 2080
3 42 56 1764 3136 2352
4 24 78 576 6084 1872
total 200 200 11768 11496 8436
=
=0.96168
The value more than 0.5 is highly correlated and the value of this correlation is 0.9, So it is
highly correlated

CHAPTER-5

FINDINGS AND SUGGESTION
FINDINGS OF PERCENTAGE
• Responds are 45 % from age group of 20-30.
• Private employees are occupying 40% response.
• 2-4 family members are responding 48%.
• Monthly income of family 15000-20000 are responding 46%.
• 41% youngsters prefer TVS Apache.
• because of loan 58% responses have been restored
• 50-60 km/per liter mileage have restored 40% response
• Advertisements on television of TVS Vehicles have gained 46% response 63% of the
respondents are incurring maintenance cost of Rs 400
• 55% of the respondents are using the vehicle for personnel use.
• 39% of the respondents are using the vehicle for 3 years and above.
• 54% of the respondents feel good for the gear system.
• 50% of the respondents feel that the cost of changed for the vehicle is moderate.
• 87% of the respondents are feeling that the warranty period is helpful.

• 45% of the respondents feel that comfort is the reason for purchasing the model.
• 43% of the respondents are using the vehicle for a day 2-3 years.
• 80% of the respondents are satisfied with the spare parts availability.
• 58% of the respondent’s people are highly satisfied with after sales service offered by the
company.
• 52% of the respondents are facing problem while pick-up.
 51% of the respondents are long riding is good.
• 72% of the respondents have no idea to changing the vehicle.
• 46% of the respondent’s alternative preference of vehicle is hero Honda.
 46% of the respondents feel that they are highly satisfied by the overall performance of the vehicle.
FINDINGS OF CORRELATION
 0.817121 is Correlation between age of purchasing and occupation
 0.96168 is Correlation between most preferred model in TVS and usage of the vehicle.
 The value more than 0.5 is highly correlated and the value of this correlation is 0.9, So it is highly
correlated
 When two variables are studied it is called simple correlation.
R =

RECOMMENDATIONS
• The company should maintain the awareness among TVS vehicle users.
• The company should maintain the long riding reduces the cost and increase the mileage and
pick-up.
• The company should provide alternative media message.
• Spare parts are made available of reasonable price, it has to be maintained
• It should improve the style and comfortable the TVS vehicle.
• Produce the vehicle at international standard and average technology.
• The company should provide resorted to loan
• The company should provide long term warranty
the company should improve its marketing strategy to suit middle class family

CONCLUSION
This study was conducts in Coimbatore with a broad objective of consumer preference of two
wheelers in TVS vehicle for this purpose. 200 customers were selected and obtained the various
responses based on the questionnaire method. The data was collected and consolidated using
simple Percentage method, and chi-square analysis, Graphic and DIAGRAMs, tables were used
for representation to achieve the objective of the study.
By and large it was found that most of the consumer is choose on TVS vehicles because of its low
maintenance cost, good model and good long riding etc. It’s maintained in awareness of the
vehicles and improving the satisfaction level and advertisement. This study can survey helped in
TVS Motors Company to improve their sales and service.

BIBLIOGRAPHY
Book
1. BALU.V, Dr (2001) : “MARKETING RESEARCH OF
“CONSUMER BEHAVIOUR”2nd
2. KOTHARI. C.R (2003) : “RESEARCH METHODOLOGY”,

WISHAWAV PRAKASHAN.
3. KOTLER PHILIP (2003) : “MARKETING MANAGEMENT”
MILLENNIUM EDITION PRENTICE

TALL OF INDIA PRIVATE LIMITED,
2001, 10th EDITION.
4. PILLAI .R.S.N : “MODERN MARKETING” 2nd

EDITION SULTHAN CHAND BHAGAVATHY
AND SONS.
Website:
https://www.studymode.com/essays/Sales-Promotion-On-Tvs-Motors-44272816.html
https://www.ukessays.com/essays/marketing/tvs-motor-company-in-india-marketing-essay.php
https://www.marketing91.com/marketing-mix-tvs-motors/

ANEXURE
A STUDY ON CONSUMER BEHAVIOUR AND SALES PROMOTION OF

TVS MOTORS, COIMBATORE.
QUESTIONARIE
1. Name:
2. Address:
3. Age
Family a) 20-30 b) 30 -40
c) 40-50 d) 50-60.
4. Occupation
a) Private employee b) Government employee
c) Business man d) Professional
5. Number of family members:
a) 1-2 b) 2-4
c) 4-6 d) 6 and above
6. income (Per month)
a) 4000– 6000 b) 6001 – 8000
c) 8001 – 10000 d) 10000 and above

7. Which you preferred in TVS bike model
a) TVS MAX R100 b) TVS Victor
c) TVS Star city d) TVS Apache.
8. State the mode of purchase:
a) Loan b) Cash
c) Credit d) Hypothecation
9. What is the mileage?
a) 30- 40 b) 40-50
c) 50-60 d) 60 and above
10. What is the media in which you have seen the advertisement of TVS?
a) Television b) Newspaper
c) Magazine d) Banners
11. What is the maintenance cost (per month)
a)400 b) 500
c) 700 d) 1000 and below.
12. For what purpose the vehicle is used?
a) Official b) Personal
13 How long you owned the vehicle

a) 0-1 year b) 1-2 year
c) 2-3-year d) 3 year and above
14. What is your opinion about the gear system?
a) Excellent b) Good
c) Modification d) Poor
15. State the reason for purchasing the mode?
a) Comfort b) Style
c) Mileage d) Advertisement
16. What do you feel about the cost of the vehicle?
a) High b) Moderate c) Low.
17. Did you get any warranty period?
a) Yes b) No
18. If you use Bike, how many hours a day?
a) 0-1 hours b) 1-2 hours
c) 2-3 hours d) More than 3 hours.
19. Are you satisfied with the spare parts available with local dealer?
a) Satisfied
b) Dissatisfied

20. Are you satisfied with after sales and service?
a) Highly satisfied b) Satisfied
c) Highly dissatisfied d) Dis-satisfied
21. What problem you come across while using the vehicle?
a) Starting trouble b) Pick up c) Mileage problem d) Battery problem.
22. What is your opinion about the long riding of this vehicle?
a) excellent b) Good c) Poor
23. Do you have any idea to change the vehicle?
a) Yes b) No.
24. If yes, mention the brand
a) Honda b) Hero
c) Bajaj d) Yamaha
25. How do you feel about the overall performance of this vehicle?
a) Highly satisfied
b) Satisfied
c) Moderate
d) Dissatisfied.

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MADHANKUMAR N

3RD B.COM (RETAIL MARKETING)

TOPIC: A STUDY ON CONSUMER BEHAVIOUR AND SALES PROMOTION OF

SKASC 2020, COMMERCE BI & RM Page 1

SKASC 2020, COMMERCE BI & RM Page 2

SKASC 2020, COMMERCE BI & RM Page 3

Marketing is both the Art as well as science. The management process

SKASC 2020, COMMERCE BI & RM Page 4

Indian Two-Wheeler Industry: A Perspective

Evolution of Two-wheeler Industry in India

SKASC 2020, COMMERCE BI & RM Page 5

THE HISTORY OF MOTOR CYCLES:

SKASC 2020, COMMERCE BI & RM Page 6

Definition of sales promotion

• The ultimate consumer (a “pull strategy” encouraging purchase)

Definition of CONSUMER BEHAVIOUR.

OBJECTIVES OF THE STUDY

SKASC 2020, COMMERCE BI & RM Page 7

 To study the future prospects of TVS motorbikes.

 To study the role of advertisement, in persuading a consumer to buy a motorcycle.

Statement of the problem

SCOPE OF THE STUDY

SKASC 2020, COMMERCE BI & RM Page 8

PERIOD OF THE STUDY

SKASC 2020, COMMERCE BI & RM Page 9

Research methodology is a way to systematically solve the research problem. It may be

SAMPLE SIZE AND LOCATION

SKASC 2020, COMMERCE BI & RM Page 11

A more detailed scheme uses the categories:

SKASC 2020, COMMERCE BI & RM Page 12

Simple correlation Method:

When two variables are studied it is called simple correlation.

SKASC 2020, COMMERCE BI & RM Page 13

LIMITATION OF THE STUDY

This study is limited to COIMBATORE. Therefore the findings of the study

cannot be extended to other areas.

The samples have been collected only from 200respondents.

Inadequate to conduct such survey.

SKASC 2020, COMMERCE BI & RM Page 14

SKASC 2020, COMMERCE BI & RM Page 16

SKASC 2020, COMMERCE BI & RM Page 17

Wiwat Jankingthong and pattanij Gonejanart (2015) in their study “Factors

SKASC 2020, COMMERCE BI & RM Page 18

Jagadeshkumar (June 2008) in his study “A study on customer expectations, experience

SKASC 2020, COMMERCE BI & RM Page 19

Dr. C.B.Mamoria, R.L.Joshi and Dr. M.I.Mulla. (2007). Publisher – Kitab

SKASC 2020, COMMERCE BI & RM Page 20

SKASC 2020, COMMERCE BI & RM Page 21

SKASC 2020, COMMERCE BI & RM Page 22

Sachin to Promote TVS

To Increase Research and Development

The company will be increasing its research and development from

SKASC 2020, COMMERCE BI & RM Page 23

To Invest 200 Crores for Expansion

Achievement of TVS Motor Company

• TVS motor company records 28% growth in motor cycles.

• TVS motor company sales up by 23%

• TVS bike sales up by 53%

Market Launches of TVS Group

• Launched TVS victor, 4 stoke 110 cc motor cycle, in august 2001.

SKASC 2020, COMMERCE BI & RM Page 24

Acknowledged by the Japanese for Quality

Present Condition of the Company