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A

PROJECT REPORT ON

“Importance of Brand Ambassador in Entertainment Industry”

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD


MANAGEMENT STUDIES UNIVERSITY OF MUMBAI

SUBMITTED By

Sumeet Bholanath Dubey

ROLL NO: 06

BATCH 2018-2020

UNDER THE GUIDANCE OF

Priyasen gupta

EXCELSSIORS EDUCATION SOCIETY’S K.C COLLEGE OF ENGINEERING AND


MANAGEMENT STUDIES AND RESEARCH
CERTIFICATE

EXCELSSIORS EDUCATION SOCIETY’S

KC COLLEGE OF ENGINEERING & MANAGEMENT STUDIES & RESEARCH

It is hereby Certified that the Project Report on “Importance of brand


Ambassador in Entertainment Industry” has been successfully completed in MMS
Semester III of the academic year 2018-2020 under the guidance of Priyasen
gupta.

PRIYASEN GUPTA (PROJECT GUIDE INTERNAL)

DECLARATION
I Sumeet Bholanath Dubey , MMS second semester student of K.C COLLEGE OF
ENGINEERING AND MANAGEMENT STUDIES AND RESEARCH, KOPRI, THANE.
Hereby declare that the project under the project title “Importance of brand
ambassador in entertainment Industry ” is my own work and I have done this
under the supervision of Priyasen Gupta ”.

I also declare that the content of this project is purely a part of this
comprehensive project work and the content has not been submitted to any
other university for the award of any degree, diploma or fellowship.

Name: Sumeet Dubey

Roll no: 06 Signature of Student

Content
SR NO CHAPTER NAME PAGE NO

1 Introduction 1

1.2 ENTERTAINMENT INDUSTRY OVERVIEW 7

1.3 THE SERVICES SECTOR 8

1.4 INTRODUCTION OF BRAND AMBASSADOR. 10

1.5 INTERODUCTION OF THE COMPANY: SHOWOFF 12


CLICKS

1.6 AIM AND OBJECTIVE 15

2 REVIEW AND LITERATURE 19

2.1 Celebrity versus Non-Celebrity Endorsements 21

3 METHODOLOGY 29

3.1 Research Approach 30

3.2 Research Purpose 30

3.3 Research Design 31

3.4 Research Strategy 31

3.5 Data Collection 32

4 RESULT 39
5 CONCLUSION 41

5.1 Limitations of the study 43

6 Bibliography/ References 44