Week Sales Total Promos

2/7/2010 47,500,886 136

2/14/2010 49,373,641 124
2/21/2010 53,390,280 121
2/28/2010 52,616,149 105
3/7/2010 56,698,808 124
3/14/2010 60,567,892 125
3/21/2010 48,815,137 123
3/28/2010 55,433,589 142
4/4/2010 58,413,534 137
4/11/2010 46,046,862 150
4/18/2010 66,894,788 130
4/25/2010 51,642,424 138
5/2/2010 53,282,039 141
5/9/2010 49,172,235 105
5/16/2010 52,260,787 139
5/23/2010 49,002,777 128
5/30/2010 53,801,590 130
6/6/2010 51,850,566 137
6/13/2010 50,432,652 126
6/20/2010 56,816,498 100
6/27/2010 45,687,065 131
7/4/2010 54,229,318 131
7/11/2010 50,399,341 121
7/18/2010 56,994,392 147
7/25/2010 56,945,154 138
8/1/2010 51,025,630 122
8/8/2010 57,676,061 119
8/15/2010 57,960,269 114
8/22/2010 60,019,093 148
8/29/2010 56,778,747 129
9/5/2010 58,459,586 124
9/12/2010 66,541,939 123
9/19/2010 60,538,303 122
9/26/2010 69,775,356 136
10/3/2010 72,863,465 151
10/10/2010 74,961,603 126
10/17/2010 73,438,821 122
10/24/2010 96,001,388 118
10/31/2010 80,854,271 119
11/7/2010 68,909,062 129
11/14/2010 85,178,290 129
11/21/2010 78,844,485 143
11/28/2010 127,088,511 144
 12/5/2010 103,784,710 136
12/12/2010 108,378,081 138
12/19/2010 101,871,673 134
12/26/2010 95,199,540 159
1/2/2011 66,159,357 123
1/9/2011 63,414,712 130
1/16/2011 60,295,791 131
1/23/2011 81,070,202 126
1/30/2011 67,019,616 112
2/6/2011 71,001,698 126
2/13/2011 69,557,971 118
2/20/2011 78,979,886 139
2/27/2011 73,510,399 136
3/6/2011 77,181,586 155
3/13/2011 85,952,771 125
3/20/2011 68,324,398 132
3/27/2011 80,708,761 131
4/3/2011 72,442,499 134
4/10/2011 70,806,147 115
4/17/2011 86,050,601 121
4/24/2011 77,993,097 137
5/1/2011 57,338,793 113
5/8/2011 73,739,487 134
5/15/2011 65,497,173 118
5/22/2011 70,473,763 129
5/29/2011 65,514,704 107
6/5/2011 71,828,375 136
6/12/2011 66,387,044 119
6/19/2011 83,382,609 128
6/26/2011 62,954,627 121
7/3/2011 69,475,366 107
7/10/2011 69,935,159 135
7/17/2011 74,648,130 139
7/24/2011 72,783,525 122
7/31/2011 68,877,420 119
8/7/2011 73,420,456 120
8/14/2011 74,149,517 118
8/21/2011 82,491,151 135
8/28/2011 73,811,542 131
9/4/2011 85,527,826 144
9/11/2011 95,548,088 140
9/18/2011 83,160,055 114
9/25/2011 97,468,244 131
10/2/2011 95,107,506 134
10/9/2011 96,031,246 120
10/16/2011 110,588,214 143
10/23/2011 130,446,496 135
10/30/2011 112,570,932 110
11/6/2011 99,481,701 136
11/13/2011 120,061,224 142
11/20/2011 106,523,054 121
11/27/2011 167,832,684 124
12/4/2011 135,273,820 121
12/11/2011 139,633,833 119
12/18/2011 137,804,942 114
12/25/2011 143,292,570 127
1/1/2012 82,659,775 126
1/8/2012 87,943,172 119
1/15/2012 83,902,733 140
1/22/2012 106,500,978 139
1/29/2012 109,967,788 156
2/5/2012 95,295,572 128
2/12/2012 91,490,335 112
2/19/2012 102,032,067 142
2/26/2012 101,344,673 122
3/4/2012 92,336,827 132
3/11/2012 106,960,660 119
3/18/2012 91,490,339 123
3/25/2012 91,634,065 107
4/1/2012 92,175,385 113
4/8/2012 107,375,660 141
4/15/2012 82,223,356 124
4/22/2012 114,579,631 136
4/29/2012 99,436,653 140
5/6/2012 92,468,397 131
5/13/2012 90,527,766 111
5/20/2012 92,872,781 137
5/27/2012 90,056,164 107
6/3/2012 95,014,866 139
6/10/2012 92,033,061 120
6/17/2012 116,501,273 123
6/24/2012 96,797,072 138
7/1/2012 83,827,898 112
7/8/2012 105,658,513 133
7/15/2012 94,806,210 135
7/22/2012 103,875,952 132
7/29/2012 93,932,079 120
8/5/2012 105,477,415 131
8/12/2012 109,022,523 135
8/19/2012 105,341,703 127
 8/26/2012 94,626,782 108
9/2/2012 112,617,766 122
9/9/2012 117,709,384 132
9/16/2012 108,346,160 126
9/23/2012 126,052,337 126
9/30/2012 123,985,677 127
10/7/2012 119,271,685 110
10/14/2012 127,712,699 106
10/21/2012 167,129,751 122
10/28/2012 155,795,190 132
11/4/2012 124,964,942 102
11/11/2012 151,744,923 129
11/18/2012 161,429,271 123
11/25/2012 221,485,739 122
12/2/2012 188,110,719 117
12/9/2012 190,448,038 117
12/16/2012 195,580,487 138
12/23/2012 213,039,196 138
12/30/2012 108,667,488 115
1/6/2013 123,937,505 130
1/13/2013 121,620,104 124
1/20/2013 135,301,857 117
1/27/2013 125,290,095 131
2/3/2013 127,162,011 138
2/10/2013 134,215,502 144
2/17/2013 126,846,782 134
2/24/2013 131,943,800 119
3/3/2013 130,381,432 137
3/10/2013 149,657,576 138
3/17/2013 130,740,842 139
3/24/2013 135,629,336 136
 1 2 3 4 5
Week Sales Total Promos Trend January February March April May
2/7/2010 47,500,886 136 1 0 1 0 0 0
2/14/2010 49,373,641 124 2 0 1 0 0 0
2/21/2010 53,390,280 121 3 0 1 0 0 0
2/28/2010 52,616,149 105 4 0 1 0 0 0
3/7/2010 56,698,808 124 5 0 0 1 0 0
3/14/2010 60,567,892 125 6 0 0 1 0 0
3/21/2010 48,815,137 123 7 0 0 1 0 0
3/28/2010 55,433,589 142 8 0 0 1 0 0
4/4/2010 58,413,534 137 9 0 0 0 1 0
4/11/2010 46,046,862 150 10 0 0 0 1 0
4/18/2010 66,894,788 130 11 0 0 0 1 0
4/25/2010 51,642,424 138 12 0 0 0 1 0
5/2/2010 53,282,039 141 13 0 0 0 0 1
5/9/2010 49,172,235 105 14 0 0 0 0 1
5/16/2010 52,260,787 139 15 0 0 0 0 1
5/23/2010 49,002,777 128 16 0 0 0 0 1
5/30/2010 53,801,590 130 17 0 0 0 0 1
6/6/2010 51,850,566 137 18 0 0 0 0 0
6/13/2010 50,432,652 126 19 0 0 0 0 0
6/20/2010 56,816,498 100 20 0 0 0 0 0
6/27/2010 45,687,065 131 21 0 0 0 0 0
7/4/2010 54,229,318 131 22 0 0 0 0 0
7/11/2010 50,399,341 121 23 0 0 0 0 0
7/18/2010 56,994,392 147 24 0 0 0 0 0
7/25/2010 56,945,154 138 25 0 0 0 0 0
8/1/2010 51,025,630 122 26 0 0 0 0 0
8/8/2010 57,676,061 119 27 0 0 0 0 0
8/15/2010 57,960,269 114 28 0 0 0 0 0
8/22/2010 60,019,093 148 29 0 0 0 0 0
8/29/2010 56,778,747 129 30 0 0 0 0 0
9/5/2010 58,459,586 124 31 0 0 0 0 0
9/12/2010 66,541,939 123 32 0 0 0 0 0
9/19/2010 60,538,303 122 33 0 0 0 0 0
9/26/2010 69,775,356 136 34 0 0 0 0 0
10/3/2010 72,863,465 151 35 0 0 0 0 0
10/10/2010 74,961,603 126 36 0 0 0 0 0
10/17/2010 73,438,821 122 37 0 0 0 0 0
10/24/2010 96,001,388 118 38 0 0 0 0 0
10/31/2010 80,854,271 119 39 0 0 0 0 0
11/7/2010 68,909,062 129 40 0 0 0 0 0
11/14/2010 85,178,290 129 41 0 0 0 0 0
11/21/2010 78,844,485 143 42 0 0 0 0 0
11/28/2010 127,088,511 144 43 0 0 0 0 0
 12/5/2010 103,784,710 136 44 0 0 0 0 0
12/12/2010 108,378,081 138 45 0 0 0 0 0
12/19/2010 101,871,673 134 46 0 0 0 0 0
12/26/2010 95,199,540 159 47 0 0 0 0 0
1/2/2011 66,159,357 123 48 1 0 0 0 0
1/9/2011 63,414,712 130 49 1 0 0 0 0
1/16/2011 60,295,791 131 50 1 0 0 0 0
1/23/2011 81,070,202 126 51 1 0 0 0 0
1/30/2011 67,019,616 112 52 1 0 0 0 0
2/6/2011 71,001,698 126 53 0 1 0 0 0
2/13/2011 69,557,971 118 54 0 1 0 0 0
2/20/2011 78,979,886 139 55 0 1 0 0 0
2/27/2011 73,510,399 136 56 0 1 0 0 0
3/6/2011 77,181,586 155 57 0 0 1 0 0
3/13/2011 85,952,771 125 58 0 0 1 0 0
3/20/2011 68,324,398 132 59 0 0 1 0 0
3/27/2011 80,708,761 131 60 0 0 1 0 0
4/3/2011 72,442,499 134 61 0 0 0 1 0
4/10/2011 70,806,147 115 62 0 0 0 1 0
4/17/2011 86,050,601 121 63 0 0 0 1 0
4/24/2011 77,993,097 137 64 0 0 0 1 0
5/1/2011 57,338,793 113 65 0 0 0 0 1
5/8/2011 73,739,487 134 66 0 0 0 0 1
5/15/2011 65,497,173 118 67 0 0 0 0 1
5/22/2011 70,473,763 129 68 0 0 0 0 1
5/29/2011 65,514,704 107 69 0 0 0 0 1
6/5/2011 71,828,375 136 70 0 0 0 0 0
6/12/2011 66,387,044 119 71 0 0 0 0 0
6/19/2011 83,382,609 128 72 0 0 0 0 0
6/26/2011 62,954,627 121 73 0 0 0 0 0
7/3/2011 69,475,366 107 74 0 0 0 0 0
7/10/2011 69,935,159 135 75 0 0 0 0 0
7/17/2011 74,648,130 139 76 0 0 0 0 0
7/24/2011 72,783,525 122 77 0 0 0 0 0
7/31/2011 68,877,420 119 78 0 0 0 0 0
8/7/2011 73,420,456 120 79 0 0 0 0 0
8/14/2011 74,149,517 118 80 0 0 0 0 0
8/21/2011 82,491,151 135 81 0 0 0 0 0
8/28/2011 73,811,542 131 82 0 0 0 0 0
9/4/2011 85,527,826 144 83 0 0 0 0 0
9/11/2011 95,548,088 140 84 0 0 0 0 0
9/18/2011 83,160,055 114 85 0 0 0 0 0
9/25/2011 97,468,244 131 86 0 0 0 0 0
10/2/2011 95,107,506 134 87 0 0 0 0 0
10/9/2011 96,031,246 120 88 0 0 0 0 0
10/16/2011 110,588,214 143 89 0 0 0 0 0
10/23/2011 130,446,496 135 90 0 0 0 0 0
10/30/2011 112,570,932 110 91 0 0 0 0 0
11/6/2011 99,481,701 136 92 0 0 0 0 0
11/13/2011 120,061,224 142 93 0 0 0 0 0
11/20/2011 106,523,054 121 94 0 0 0 0 0
11/27/2011 167,832,684 124 95 0 0 0 0 0
12/4/2011 135,273,820 121 96 0 0 0 0 0
12/11/2011 139,633,833 119 97 0 0 0 0 0
12/18/2011 137,804,942 114 98 0 0 0 0 0
12/25/2011 143,292,570 127 99 0 0 0 0 0
1/1/2012 82,659,775 126 100 1 0 0 0 0
1/8/2012 87,943,172 119 101 1 0 0 0 0
1/15/2012 83,902,733 140 102 1 0 0 0 0
1/22/2012 106,500,978 139 103 1 0 0 0 0
1/29/2012 109,967,788 156 104 1 0 0 0 0
2/5/2012 95,295,572 128 105 0 1 0 0 0
2/12/2012 91,490,335 112 106 0 1 0 0 0
2/19/2012 102,032,067 142 107 0 1 0 0 0
2/26/2012 101,344,673 122 108 0 1 0 0 0
3/4/2012 92,336,827 132 109 0 0 1 0 0
3/11/2012 106,960,660 119 110 0 0 1 0 0
3/18/2012 91,490,339 123 111 0 0 1 0 0
3/25/2012 91,634,065 107 112 0 0 1 0 0
4/1/2012 92,175,385 113 113 0 0 0 1 0
4/8/2012 107,375,660 141 114 0 0 0 1 0
4/15/2012 82,223,356 124 115 0 0 0 1 0
4/22/2012 114,579,631 136 116 0 0 0 1 0
4/29/2012 99,436,653 140 117 0 0 0 1 0
5/6/2012 92,468,397 131 118 0 0 0 0 1
5/13/2012 90,527,766 111 119 0 0 0 0 1
5/20/2012 92,872,781 137 120 0 0 0 0 1
5/27/2012 90,056,164 107 121 0 0 0 0 1
6/3/2012 95,014,866 139 122 0 0 0 0 0
6/10/2012 92,033,061 120 123 0 0 0 0 0
6/17/2012 116,501,273 123 124 0 0 0 0 0
6/24/2012 96,797,072 138 125 0 0 0 0 0
7/1/2012 83,827,898 112 126 0 0 0 0 0
7/8/2012 105,658,513 133 127 0 0 0 0 0
7/15/2012 94,806,210 135 128 0 0 0 0 0
7/22/2012 103,875,952 132 129 0 0 0 0 0
7/29/2012 93,932,079 120 130 0 0 0 0 0
8/5/2012 105,477,415 131 131 0 0 0 0 0
8/12/2012 109,022,523 135 132 0 0 0 0 0
8/19/2012 105,341,703 127 133 0 0 0 0 0
 8/26/2012 94,626,782 108 134 0 0 0 0 0
9/2/2012 112,617,766 122 135 0 0 0 0 0
9/9/2012 117,709,384 132 136 0 0 0 0 0
9/16/2012 108,346,160 126 137 0 0 0 0 0
9/23/2012 126,052,337 126 138 0 0 0 0 0
9/30/2012 123,985,677 127 139 0 0 0 0 0
10/7/2012 119,271,685 110 140 0 0 0 0 0
10/14/2012 127,712,699 106 141 0 0 0 0 0
10/21/2012 167,129,751 122 142 0 0 0 0 0
10/28/2012 155,795,190 132 143 0 0 0 0 0
11/4/2012 124,964,942 102 144 0 0 0 0 0
11/11/2012 151,744,923 129 145 0 0 0 0 0
11/18/2012 161,429,271 123 146 0 0 0 0 0
11/25/2012 221,485,739 122 147 0 0 0 0 0
12/2/2012 188,110,719 117 148 0 0 0 0 0
12/9/2012 190,448,038 117 149 0 0 0 0 0
12/16/2012 195,580,487 138 150 0 0 0 0 0
12/23/2012 213,039,196 138 151 0 0 0 0 0
12/30/2012 108,667,488 115 152 0 0 0 0 0
1/6/2013 123,937,505 130 153 1 0 0 0 0
1/13/2013 121,620,104 124 154 1 0 0 0 0
1/20/2013 135,301,857 117 155 1 0 0 0 0
1/27/2013 125,290,095 131 156 1 0 0 0 0
2/3/2013 127,162,011 138 157 0 1 0 0 0
2/10/2013 134,215,502 144 158 0 1 0 0 0
2/17/2013 126,846,782 134 159 0 1 0 0 0
2/24/2013 131,943,800 119 160 0 1 0 0 0
3/3/2013 130,381,432 137 161 0 0 1 0 0
3/10/2013 149,657,576 138 162 0 0 1 0 0
3/17/2013 130,740,842 139 163 0 0 1 0 0
3/24/2013 135,629,336 136 164 0 0 1 0 0
 6 7 8 9 10 11 12
June July August September October November December
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
1 0 0 0 0 0 0
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1 0 0 0 0 0 0
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0 0 0 0 0 1 0
0 0 0 0 0 1 0
0 0 0 0 0 1 0
0 0 0 0 0 1 0
0 0 0 0 0 0 1
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0 0 0 0 0 0 1
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1 0 0 0 0 0 0
1 0 0 0 0 0 0
1 0 0 0 0 0 0
1 0 0 0 0 0 0
0 1 0 0 0 0 0
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0 1 0 0 0 0 0
0 1 0 0 0 0 0
0 1 0 0 0 0 0
0 0 1 0 0 0 0
0 0 1 0 0 0 0
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0 0 1 0 0 0 0
0 0 0 1 0 0 0
0 0 0 1 0 0 0
0 0 0 1 0 0 0
0 0 0 1 0 0 0
0 0 0 0 1 0 0
0 0 0 0 1 0 0
0 0 0 0 1 0 0
0 0 0 0 1 0 0
0 0 0 0 1 0 0
0 0 0 0 0 1 0
0 0 0 0 0 1 0
0 0 0 0 0 1 0
0 0 0 0 0 1 0
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
1 0 0 0 0 0 0
1 0 0 0 0 0 0
1 0 0 0 0 0 0
1 0 0 0 0 0 0
0 1 0 0 0 0 0
0 1 0 0 0 0 0
0 1 0 0 0 0 0
0 1 0 0 0 0 0
0 1 0 0 0 0 0
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0 0 1 0 0 0 0
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0 0 0 1 0 0 0
0 0 0 1 0 0 0
0 0 0 1 0 0 0
0 0 0 1 0 0 0
0 0 0 0 1 0 0
0 0 0 0 1 0 0
0 0 0 0 1 0 0
0 0 0 0 1 0 0
0 0 0 0 0 1 0
0 0 0 0 0 1 0
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0 0 0 0 0 0 1
0 0 0 0 0 0 1
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0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
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0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.7927972972
R Square 0.6285275545
Adjusted R Square 0.6262345147
Standard Error 21071196.09
Observations 164

ANOVA
df SS MS F Significance F
Regression 1 1.21700149E+17 1.217001E+17 274.10233261 1.147767E-36
Residual 162 7.19272394E+16 4.439953E+14
Total 163 1.93627388E+17

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 45253901.95 3305874.855768 13.688933769 7.805758E-29 38725738.6856
X Variable 1 575411.42286 34755.38577303 16.556036138 1.147767E-36 506779.413929

RESIDUAL OUTPUT

Observation Predicted Y Residuals

1 45829313.372 1671572.249678
2 46404724.795 2968916.643224
3 46980136.218 6410143.731105
4 47555547.641 5060600.88051
5 48130959.064 8567848.859993
6 48706370.487 11861521.19592
7 49281781.91 -466644.549204
8 49857193.332 5576396.033794
9 50432604.755 7980929.362887
10 51008016.178 -4961154.31095
11 51583427.601 15311360.62166
12 52158839.024 -516414.728937
13 52734250.447 547788.6050381
14 53309661.87 -4137427.06001
15 53885073.292 -1624286.52584
16 54460484.715 -5457708.12741
17 55035896.138 -1234306.01121
18 55611307.561 -3760741.70018
19 56186718.984 -5754066.85986
20 56762130.407 54367.65770915
21 57337541.83 -11650476.6099
22 57912953.252 -3683634.81985
23 58488364.675 -8089024.04544
24 59063776.098 -2069384.50395
25 59639187.521 -2694033.09136
26 60214598.944 -9188968.55524
27 60790010.367 -3113949.26618
28 61365421.79 -3405152.79604
29 61940833.212 -1921740.01229
30 62516244.635 -5737497.86191
31 63091656.058 -4632069.88145
32 63667067.481 2874871.417366
33 64242478.904 -3704176.07971
34 64817890.327 4957466.140004
35 65393301.75 7470163.037456
36 65968713.173 8992889.524752
37 66544124.595 6894696.211266
38 67119536.018 28881851.81966
39 67694947.441 13159323.45539
40 68270358.864 638702.7481044
41 68845770.287 16332519.52178
42 69421181.71 9423302.977823
43 69996593.133 57091917.57645
44 70572004.555 33212705.7571
45 71147415.978 37230665.06666
46 71722827.401 30148845.27076
47 72298238.824 22901301.02368
48 72873650.247 -6714293.56813
49 73449061.67 -10034349.2381
50 74024473.093 -13728681.7088
51 74599884.515 6470317.154499
52 75175295.938 -8155680.35164
53 75750707.361 -4749009.53986
54 76326118.784 -6768147.48713
55 76901530.207 2078355.585127
56 77476941.63 -3966542.3768
57 78052353.053 -870767.437352
58 78627764.475 7325006.754533
59 79203175.898 -10878778.3339
60 79778587.321 930173.9473863
61 80353998.744 -7911499.787
62 80929410.167 -10123262.7216
63 81504821.59 4545779.419527
64 82080233.013 -4087135.57706
65 82655644.435 -25316851.6249
66 83231055.858 -9491568.60345
 67 83806467.281 -18309294.6913
68 84381878.704 -13908116.0407
69 84957290.127 -19442586.229
70 85532701.55 -13704326.1396
71 86108112.973 -19721068.5234
72 86683524.395 -3300915.54589
73 87258935.818 -24304308.3379
74 87834347.241 -18358981.1934
75 88409758.664 -18474599.4956
76 88985170.087 -14337039.9834
77 89560581.51 -16777056.0889
78 90135992.933 -21258573.1669
79 90711404.356 -17290948.5547
80 91286815.778 -17137299.1368
81 91862227.201 -9371076.47858
82 92437638.624 -18626096.8429
83 93013050.047 -7485224.40536
84 93588461.47 1959626.399318
85 94163872.893 -11003818.2325
86 94739284.316 2728959.985237
87 95314695.738 -207190.195436
88 95890107.161 141138.5623673
89 96465518.584 14122695.68931
90 97040930.007 33405566.30942
91 97616341.43 14954590.89632
92 98191752.853 1289947.85823
93 98767164.276 21294059.40412
94 99342575.698 7180478.66534
95 99917987.121 67914697.20684
96 100493398.54 34780421.69413
97 101068810 38565023.47244
98 101644221.39 36160721.06521
99 102219632.81 41072936.90211
100 102795044.24 -20135269.4856
101 103370455.66 -15427283.6721
102 103945867.08 -20043134.0755
103 104521278.5 1979699.210669
104 105096689.93 4871098.188199
105 105672101.35 -10376529.6331
106 106247512.77 -14757177.3704
107 106822924.2 -4790857.06476
108 107398335.62 -6053662.12238
109 107973747 -15636919.6136
110 108549158.46 -1588498.89389
111 109124569.89 -17634230.9222
112 109699981.31 -18065916.1595
113 110275392.73 -18100008.2093
114 110850804.16 -3475144.35877
115 111426215.58 -29202859.7191
116 112001627 2578004.082622
117 112577038.42 -13140384.9262
118 113152449.85 -20684052.3891
119 113727861.27 -23200095.5805
120 114303272.69 -21430491.5073
121 114878684.12 -24822520.2856
122 115454095.54 -20439229.1801
123 116029507 -23996446.0239
124 116604918.38 -103645.073701
125 117180329.81 -20383257.9262
126 117755741.23 -33927843.3931
127 118331152.65 -12672639.8188
128 118906564.08 -24100354.314
129 119481975.5 -15606023.4751
130 120057386.92 -26125308.2505
131 120632798.34 -15155383.7954
132 121208209.77 -12185686.7183
133 121783621.19 -16441918.6392
134 122359032.61 -27732251.0836
135 122934444 -10316677.9046
136 123509855.46 -5800471.95662
137 124085266.88 -15739106.4264
138 124660678.3 1391658.842188
139 125236089.73 -1250412.82091
140 125811501.15 -6539816.40002
141 126386912.57 1325786.087278
142 126962324 40167426.932
143 127537735.42 28257454.22984
144 128113146.84 -3148204.61441
145 128688558.26 23056364.95589
146 129263969.69 32165301.19368
147 129839381.11 91646357.68683
148 130414792.53 57695926.85968
149 130990204 59457833.84892
150 131565615.38 64014871.52567
151 132141026.8 80898168.78445
152 132716438.22 -24048949.9997
153 133291849.65 -9354345.11205
154 133867261.07 -12247157.2009
155 134442672.49 859184.5969173
156 135018083.92 -9727988.93141
157 135593495.34 -8431484.42373
158 136168906.76 -1953404.95682
159 136744318.18 -9897535.99101
160 137319729.61 -5375929.88067
161 137895141 -7513708.53595
162 138470552.45 11187023.46599
163 139045963.88 -8305122.16878
164 139621375.3 -3992038.81234
 Upper 95% Lower 95.0% Upper 95.0%
51782065.214 38725738.686 51782065.214
644043.43179 506779.41393 644043.43179
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.927010973965
R Square 0.859349345852
Adjusted R Square 0.840492955826
Standard Error 13474375.38167
Observations 164

ANOVA
df SS MS F Significance F
Regression 14 1.66393569E+17 1.188525E+16 70.497854669 2.5763812E-58
Residual 150 2.72338188E+16 1.815588E+14
Total 164 1.93627388E+17

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 52931433.43773 13344769.48096 3.9664554351 0.0001126542 26563432.2807
Total Promos 188775.9395493 96106.65298501 1.9642338349 0.0513512482 -1121.7084185
Trend 523080.778171 23006.27684134 22.736437616 1.852388E-50 477622.553116
January -34808106.54237 5302074.967673 -6.5649970539 7.992826E-10 -45284504.736
February -31264209.10291 5155569.646758 -6.0641619152 1.030841E-08 -41451126.652
March -30359893.07117 5152068.966627 -5.8927575053 2.410056E-08 -40539893.607
April -33806041.80919 5434955.674458 -6.220113619 4.704376E-09 -44544999.7
May -41150694.27442 5374548.443248 -7.6565863549 2.169793E-12 -51770293.195
June -40071389.60112 5529989.94286 -7.2461957463 2.100152E-11 -50998126.209
July -43247236.14454 5311377.246777 -8.1423770399 1.385364E-13 -53742014.761
August -39556160.96906 5416932.775752 -7.3023171242 1.544637E-11 -50259507.318
September -30783041.7055 5395451.083938 -5.7053694356 6.001523E-08 -41443942.265
October -13132268.28275 5317964.859794 -2.4694161449 0.0146548177 -23640063.399
November 0 0 65535 #NUM! 0
December 12741655.9491 5397368.201156 2.3607164592 #NUM! 2076967.34762

RESIDUAL OUTPUT

Observation Predicted Sales Residuals

1 47863832.89168 -362947.269611
2 46121602.39526 3252039.043215
3 46078355.35478 7311924.594434
4 43581021.10017 9035127.421317
5 48595160.76152 8103647.16231
6 49307017.47924 11260874.20338
7 49452546.37831 -637409.017959
8 53562370.00792 1871219.358293
 9 49695422.35033 8718111.767837
10 52672590.34264 -6625728.47545
11 49420152.32982 17474635.89283
12 51453440.62439 188983.6705329
13 45198196.75598 8083842.29578
14 38925343.71038 10246891.0992
15 45866806.43322 6393980.333381
16 44313351.87635 4689424.711541
17 45213984.53362 8587605.593333
18 48137801.56193 3712764.298906
19 46584347.00506 3848305.11896
20 42199253.35495 14617244.7095
21 48574388.25915 -2887323.03942
22 45921622.4939 8307695.938715
23 44556943.87658 5842396.753302
24 49988199.08303 7006192.511206
25 48812296.40526 8132858.024427
26 50006037.32613 1019593.062546
27 49962790.28565 7713270.814937
28 49541991.36607 8418277.627517
29 56483454.08892 3535639.111275
30 53419792.01566 3358954.757782
31 61772112.35964 -3312526.18288
32 62106417.19826 4435521.700179
33 62440722.03688 -1902419.21266
34 65606665.96874 4168690.498056
35 86612159.2629 -13748694.4758
36 82415841.55234 -7454238.85508
37 82183818.57231 -8744997.76567
38 81951795.59229 14049592.2456
39 82663652.31001 -1809381.41352
40 98206760.76642 -29297699.1544
41 98729841.54459 -13551551.736
42 101895785.4765 -23051300.789
43 102607642.1942 24480868.51481
44 114362171.405 -10577461.0925
45 115262804.0623 -6884723.0174
46 115030781.0823 -13159108.4104
47 120273260.3492 -25073720.5015
48 66450644.81212 -291288.13341
49 68295157.16714 -4880444.7355
50 69007013.88486 -8711222.50107
51 68586214.96528 12483986.70464
52 66466432.58976 553182.9968759
53 73176273.96108 -2174576.13979
54 72189147.22286 -2631175.92598
55 76676522.73157 2303363.060427
56 76633275.69109 -3122876.43816
57 81647415.35244 -4465829.7372
58 76507217.94413 9445553.285849
59 78351730.29915 -10027332.7347
60 78686035.13777 2022726.130786
61 76329294.99657 -3886796.03954
62 73265632.92331 -2459485.478
63 74921369.33877 11129231.6705
64 78464865.14973 -471767.714186
65 67112670.91349 -9773878.10294
66 71600046.4222 2139440.832686
67 69102712.16758 -3605539.57774
68 71702328.28079 -1228565.61746
69 68072338.38888 -2557634.49093
70 75149226.08728 -3320850.67712
71 72463115.89311 -6076071.44389
72 74685180.12723 8697428.722383
73 73886829.32855 -10932201.8481
74 68591200.40961 884165.6382376
75 74400007.49516 -4464848.32671
76 75678192.03153 -1030061.92802
77 72992081.83737 -208556.416467
78 72948834.79689 -4071415.03112
79 77351766.69009 -3931310.88931
80 77497295.58916 -3347778.94756
81 81229567.33967 1261583.382983
82 80997544.35965 -7186002.5784
83 92747831.61552 -7220005.97391
84 92515808.63549 3032279.233651
85 88130714.98538 -4970660.32522
86 91862986.73589 5605257.564893
87 110603168.7555 -15495663.2125
88 108483386.3799 -12452140.6563
89 113348313.7677 -2760099.49431
90 112361187.0295 18085309.28689
91 108164869.319 4406063.007213
92 126728392.8082 -27246692.0972
93 128384129.2236 -8322905.54394
94 124942915.2713 -18419860.9075
95 126032323.8681 41800360.46004
96 138730732.7767 -3456912.53842
97 138876261.6758 757571.7636778
98 138455462.7562 -650520.301122
 99 141432630.7485 1859938.966332
100 94217173.09566 -11557398.3457
101 93418822.29699 -5475650.31066
102 97906197.80569 -14003464.7998
103 98240502.64432 8260475.070528
104 101972774.3948 7995013.72041
105 100754026.3051 -5458454.58828
106 98256692.05046 -6766356.64811
107 104443051.0151 -2410983.88425
108 101190613.0023 154060.4938015
109 104505769.2077 -12168941.78
110 102574762.7717 4385896.798583
111 103852947.3081 -12362608.3433
112 101355613.0535 -9721547.90309
113 99565200.73093 -7389816.20749
114 105374007.8165 2001651.980393
115 102687897.6223 -20464541.7629
116 105476289.6751 9103341.408907
117 106754474.2114 -7317820.7134
118 98233919.06844 -5765521.61044
119 94981481.05563 -4453715.36618
120 100412736.2621 -7539955.07653
121 95272538.85377 -5216375.0237
122 102915754.3708 -7900888.01242
123 99852092.29755 -7819031.36005
124 100941500.8944 15559772.41617
125 104296220.7658 -7499148.88492
126 96735280.57225 -12907382.7353
127 101222656.081 4435856.753025
128 102123288.7382 -7317078.97651
129 102080041.6978 1795910.325685
130 100337811.2013 -6405732.53043
131 106628502.49 -1151087.9412
132 107906687.0264 1115836.022433
133 106919560.2882 -1577857.73739
134 103855898.2149 -9229116.68561
135 115794961.4103 -3177195.27922
136 118205801.584 -496418.082036
137 117596226.7249 -9250066.26979
138 118119307.503 7933029.643449
139 118831164.2208 5154512.685494
140 133795827.4493 -14524142.6993
141 133563804.4693 -5851105.80916
142 137107300.2803 30022450.64746
143 139518140.4539 16277049.1945
144 147510211.3284 -22545269.1013
145 153130242.4744 -1385319.25416
146 152520667.6153 8908603.265605
147 152854972.4539 68630766.343
148 165175829.4834 22934889.90918
149 165698910.2616 24749127.54312
150 170186285.7703 25394201.13402
151 170709366.5484 42329829.03749
152 166890600.717 -58223112.4924
153 122695558.0969 1241946.438232
154 122085983.2378 -465879.368659
155 121287632.4391 14014224.65072
156 124453576.371 836518.6133885
157 129841986.1655 -2679975.25054
158 131497722.5809 2717779.22376
159 130133043.9636 -3286261.77025
160 127824485.6485 4119314.078024
161 132649849.3703 -2268416.8762
162 133361706.0881 16295869.83089
163 134073562.8058 -3332721.09875
164 134030315.7653 1599020.721026
 Upper 95% Lower 95.0% Upper 95.0%
79299434.595 26563432.281 79299434.595
378673.58752 -1121.7084185 378673.58752
568539.00323 477622.55312 568539.00323
-24331708.349 -45284504.736 -24331708.349
-21077291.554 -41451126.652 -21077291.554
-20179892.535 -40539893.607 -20179892.535
-23067083.919 -44544999.7 -23067083.919
-30531095.354 -51770293.195 -30531095.354
-29144652.993 -50998126.209 -29144652.993
-32752457.528 -53742014.761 -32752457.528
-28852814.62 -50259507.318 -28852814.62
-20122141.146 -41443942.265 -20122141.146
-2624473.1668 -23640063.399 -2624473.1668
0 0 0
23406344.551 2076967.3476 23406344.551
 Week Sales Total Promos Trend January February March April
2/7/2010 47,500,886 136 1 0 1 0 0
2/14/2010 49,373,641 124 2 0 1 0 0
2/21/2010 53,390,280 121 3 0 1 0 0
2/28/2010 52,616,149 105 4 0 1 0 0
3/7/2010 56,698,808 124 5 0 0 1 0
3/14/2010 60,567,892 125 6 0 0 1 0
3/21/2010 48,815,137 123 7 0 0 1 0
3/28/2010 55,433,589 142 8 0 0 1 0
4/4/2010 58,413,534 137 9 0 0 0 1
4/11/2010 46,046,862 150 10 0 0 0 1
4/18/2010 66,894,788 130 11 0 0 0 1
4/25/2010 51,642,424 138 12 0 0 0 1
5/2/2010 53,282,039 141 13 0 0 0 0
5/9/2010 49,172,235 105 14 0 0 0 0
5/16/2010 52,260,787 139 15 0 0 0 0
5/23/2010 49,002,777 128 16 0 0 0 0
5/30/2010 53,801,590 130 17 0 0 0 0
6/6/2010 51,850,566 137 18 0 0 0 0
6/13/2010 50,432,652 126 19 0 0 0 0
6/20/2010 56,816,498 100 20 0 0 0 0
6/27/2010 45,687,065 131 21 0 0 0 0
7/4/2010 54,229,318 131 22 0 0 0 0
7/11/2010 50,399,341 121 23 0 0 0 0
7/18/2010 56,994,392 147 24 0 0 0 0
7/25/2010 56,945,154 138 25 0 0 0 0
8/1/2010 51,025,630 122 26 0 0 0 0
8/8/2010 57,676,061 119 27 0 0 0 0
8/15/2010 57,960,269 114 28 0 0 0 0
8/22/2010 60,019,093 148 29 0 0 0 0
8/29/2010 56,778,747 129 30 0 0 0 0
9/5/2010 58,459,586 124 31 0 0 0 0
9/12/2010 66,541,939 123 32 0 0 0 0
9/19/2010 60,538,303 122 33 0 0 0 0
9/26/2010 69,775,356 136 34 0 0 0 0
10/3/2010 72,863,465 151 35 0 0 0 0
10/10/2010 74,961,603 126 36 0 0 0 0
10/17/2010 73,438,821 122 37 0 0 0 0
10/24/2010 96,001,388 118 38 0 0 0 0
10/31/2010 80,854,271 119 39 0 0 0 0
11/7/2010 68,909,062 129 40 0 0 0 0
11/14/2010 85,178,290 129 41 0 0 0 0
11/21/2010 78,844,485 143 42 0 0 0 0
11/28/2010 127,088,511 144 43 0 0 0 0
12/5/2010 103,784,710 136 44 0 0 0 0
12/12/2010 108,378,081 138 45 0 0 0 0
12/19/2010 101,871,673 134 46 0 0 0 0
12/26/2010 95,199,540 159 47 0 0 0 0
1/2/2011 66,159,357 123 48 1 0 0 0
1/9/2011 63,414,712 130 49 1 0 0 0
1/16/2011 60,295,791 131 50 1 0 0 0
1/23/2011 81,070,202 126 51 1 0 0 0
1/30/2011 67,019,616 112 52 1 0 0 0
2/6/2011 71,001,698 126 53 0 1 0 0
2/13/2011 69,557,971 118 54 0 1 0 0
2/20/2011 78,979,886 139 55 0 1 0 0
2/27/2011 73,510,399 136 56 0 1 0 0
3/6/2011 77,181,586 155 57 0 0 1 0
3/13/2011 85,952,771 125 58 0 0 1 0
3/20/2011 68,324,398 132 59 0 0 1 0
3/27/2011 80,708,761 131 60 0 0 1 0
4/3/2011 72,442,499 134 61 0 0 0 1
4/10/2011 70,806,147 115 62 0 0 0 1
4/17/2011 86,050,601 121 63 0 0 0 1
4/24/2011 77,993,097 137 64 0 0 0 1
5/1/2011 57,338,793 113 65 0 0 0 0
5/8/2011 73,739,487 134 66 0 0 0 0
5/15/2011 65,497,173 118 67 0 0 0 0
5/22/2011 70,473,763 129 68 0 0 0 0
5/29/2011 65,514,704 107 69 0 0 0 0
6/5/2011 71,828,375 136 70 0 0 0 0
6/12/2011 66,387,044 119 71 0 0 0 0
6/19/2011 83,382,609 128 72 0 0 0 0
6/26/2011 62,954,627 121 73 0 0 0 0
7/3/2011 69,475,366 107 74 0 0 0 0
7/10/2011 69,935,159 135 75 0 0 0 0
7/17/2011 74,648,130 139 76 0 0 0 0
7/24/2011 72,783,525 122 77 0 0 0 0
7/31/2011 68,877,420 119 78 0 0 0 0
8/7/2011 73,420,456 120 79 0 0 0 0
8/14/2011 74,149,517 118 80 0 0 0 0
8/21/2011 82,491,151 135 81 0 0 0 0
8/28/2011 73,811,542 131 82 0 0 0 0
9/4/2011 85,527,826 144 83 0 0 0 0
9/11/2011 95,548,088 140 84 0 0 0 0
9/18/2011 83,160,055 114 85 0 0 0 0
9/25/2011 97,468,244 131 86 0 0 0 0
10/2/2011 95,107,506 134 87 0 0 0 0
10/9/2011 96,031,246 120 88 0 0 0 0
10/16/2011 110,588,214 143 89 0 0 0 0
10/23/2011 130,446,496 135 90 0 0 0 0
10/30/2011 112,570,932 110 91 0 0 0 0
11/6/2011 99,481,701 136 92 0 0 0 0
11/13/2011 120,061,224 142 93 0 0 0 0
11/20/2011 106,523,054 121 94 0 0 0 0
11/27/2011 167,832,684 124 95 0 0 0 0
12/4/2011 135,273,820 121 96 0 0 0 0
12/11/2011 139,633,833 119 97 0 0 0 0
12/18/2011 137,804,942 114 98 0 0 0 0
12/25/2011 143,292,570 127 99 0 0 0 0
1/1/2012 82,659,775 126 100 1 0 0 0
1/8/2012 87,943,172 119 101 1 0 0 0
1/15/2012 83,902,733 140 102 1 0 0 0
1/22/2012 106,500,978 139 103 1 0 0 0
1/29/2012 109,967,788 156 104 1 0 0 0
2/5/2012 95,295,572 128 105 0 1 0 0
2/12/2012 91,490,335 112 106 0 1 0 0
2/19/2012 102,032,067 142 107 0 1 0 0
2/26/2012 101,344,673 122 108 0 1 0 0
3/4/2012 92,336,827 132 109 0 0 1 0
3/11/2012 106,960,660 119 110 0 0 1 0
3/18/2012 91,490,339 123 111 0 0 1 0
3/25/2012 91,634,065 107 112 0 0 1 0
4/1/2012 92,175,385 113 113 0 0 0 1
4/8/2012 107,375,660 141 114 0 0 0 1
4/15/2012 82,223,356 124 115 0 0 0 1
4/22/2012 114,579,631 136 116 0 0 0 1
4/29/2012 99,436,653 140 117 0 0 0 1
5/6/2012 92,468,397 131 118 0 0 0 0
5/13/2012 90,527,766 111 119 0 0 0 0
5/20/2012 92,872,781 137 120 0 0 0 0
5/27/2012 90,056,164 107 121 0 0 0 0
6/3/2012 95,014,866 139 122 0 0 0 0
6/10/2012 92,033,061 120 123 0 0 0 0
6/17/2012 116,501,273 123 124 0 0 0 0
6/24/2012 96,797,072 138 125 0 0 0 0
7/1/2012 83,827,898 112 126 0 0 0 0
7/8/2012 105,658,513 133 127 0 0 0 0
7/15/2012 94,806,210 135 128 0 0 0 0
7/22/2012 103,875,952 132 129 0 0 0 0
7/29/2012 93,932,079 120 130 0 0 0 0
8/5/2012 105,477,415 131 131 0 0 0 0
8/12/2012 109,022,523 135 132 0 0 0 0
8/19/2012 105,341,703 127 133 0 0 0 0
8/26/2012 94,626,782 108 134 0 0 0 0
 9/2/2012 112,617,766 122 135 0 0 0 0
9/9/2012 117,709,384 132 136 0 0 0 0
9/16/2012 108,346,160 126 137 0 0 0 0
9/23/2012 126,052,337 126 138 0 0 0 0
9/30/2012 123,985,677 127 139 0 0 0 0
10/7/2012 119,271,685 110 140 0 0 0 0
10/14/2012 127,712,699 106 141 0 0 0 0
10/21/2012 167,129,751 122 142 0 0 0 0
10/28/2012 155,795,190 132 143 0 0 0 0
11/4/2012 124,964,942 102 144 0 0 0 0
11/11/2012 151,744,923 129 145 0 0 0 0
11/18/2012 161,429,271 123 146 0 0 0 0
11/25/2012 221,485,739 122 147 0 0 0 0
12/2/2012 188,110,719 117 148 0 0 0 0
12/9/2012 190,448,038 117 149 0 0 0 0
12/16/2012 195,580,487 138 150 0 0 0 0
12/23/2012 213,039,196 138 151 0 0 0 0
12/30/2012 108,667,488 115 152 0 0 0 0
1/6/2013 123,937,505 130 153 1 0 0 0
1/13/2013 121,620,104 124 154 1 0 0 0
1/20/2013 135,301,857 117 155 1 0 0 0
1/27/2013 125,290,095 131 156 1 0 0 0
2/3/2013 127,162,011 138 157 0 1 0 0
2/10/2013 134,215,502 144 158 0 1 0 0
2/17/2013 126,846,782 134 159 0 1 0 0
2/24/2013 131,943,800 119 160 0 1 0 0
3/3/2013 130,381,432 137 161 0 0 1 0
3/10/2013 149,657,576 138 162 0 0 1 0
3/17/2013 130,740,842 139 163 0 0 1 0
3/24/2013 135,629,336 136 164 0 0 1 0
May June July August September October November December
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