Suneetha Paluru

Phone: 804-874-8900 Email:Suneetha.p19@gmail.com

 12+ years of experience with Microstrategy 9.4/9.2.1/9.0.2/8.1.1/8.0.1 product

suites including Microstrategy Desktop, Microstrategy Mobile, Microstrategy
Intelligence Server, Microstrategy Narrowcast Server and Microstrategy
Architect and many other areas.
 Currently working as the Business Analyst and working on the Report Transformation.
 Expertise in OLTP/OLAP System Study, developing Database Schemas like Star
Schema and Snowflake Schema used in relational, dimensional and multidimensional
modeling.
 Good Exposure to Cognos, SAP Business Objects and Informatica 7.1. Trained in
SAP BI/BW.

Microstrategy Lead/Architect/Developer/Administrator Experience

 Participated in Requirement Workshops to gather and understand Client requirements.
 Documented requirements using Functional and Technical Specifications and delivered
them to the Business stakeholders.
 Conducted Design Workshops based on requirements to conduct FIT/GAP Analysis.
 Designed Dashboards from multiple data sets by summarizing key business indicators by
presenting them in visually intuitive, easy-to-read, interactive documents.
 Created interactive dashboards using the new selectors like radio buttons, check boxes,
panels, slider, button bar etc.
 Extensively worked on Cubes and Report Services to create performance dashboard
reporting.
 Designed Dashboards from multiple data sets by summarizing key business
indicators by presenting them in visually intuitive, easy-to-read, interactive
documents. Created interactive dashboards using the new selectors like radio
buttons, check boxes, panels, slider, button bar etc.
 Extensive work experience with Ad-hoc reporting using reporting environment.
 Good experience in the creation of report objects including Prompts, Filters,
Templates, Transformations, Custom Groups, Consolidations and Metrics.
 Worked on Enterprise Manager Reports to know the Report Usage.
 Experience in SLA and leading all phases of the software life cycle (feasibility
studies, estimating, system analysis, design, development, quality assurance and
implementation). Ex: Waterfall Model.
 Good experience in Microstrategy Schema and Star Schema configuration.
 Experience with Microstrategy SDK, used to implement highly customized and
Powerful web reporting BI applications.
 Exposure in dealing with variety of Relational Databases like Oracle, SQL Server.
 Experience with Teradata Database.
 Experienced in administrating Microstrategy Platform creating the users, licence
management, load balancing of projects on the Intelligence servers with UNIX and
Windows 2000/XP operating systems.
  As a Microstrategy Lead, gathered business requirements, Analyzed & did feasibility
study of the client’s requirements, Estimated the project, prepared functional and
technical specifications, provided technical guidance/support to the team, reviewed
deliverables from the offshore team, prepared test scripts, resolved support issues at
Onsite.
 Good Experience in developing the IPAD based dashboards for the field users.

Education:
Bachelors in Computer Science, Sri Venkateswara University, India

Projects/Engagements:

Company: Peroxychem LLC, Philadelphia, PA Dec 2016 – till date

Role: BI Lead
Tools/Environments: Microstrategy 11, Windows
Responsibilities:

 Created new schema objects attributes and facts pointing to new database tables.
 Created new metrics and filters based on the new schema objects.
 Build the legacy reports in MSTR Ad-hoc reporting.
 Testing the report using the Microstrategy Integrity Manager.
 Granted access to the new users.
 User setup with LDAP authentication.
 Created Application, Configuration and Schema objects.
 Extensively used created Hierarchical prompts& object prompts.
 Restricted access to users by implementing Security Filters & Security Roles.
 Used Object Manager to migrate objects between various environments.
 Used the VLDB properties for performance tuning and SQL optimization.
 Created Transformations, complex filters/objects with advanced qualifications involving
the ‘Pass-Through’ functions.
 Worked extensively on creating Application Objects like Metrics, Compound Metrics,
Filters, Custom Groups and Consolidations for Complex Reports.
 Worked with back end Database Analysts/Administrators to provide requirements for
necessary back end tables.
 Customer Requirements Gathering, Requirements Analysis, Design, Development,
Testing, End User Acceptance Presentations, Implementation and Post production
support of BI projects.
 On-call support on rotation basis with onsite-offshore model.
 Extensively worked on Microstrategy Dossiers.
 Extensively worked on scheduling/subscribing formula based Excel reports and PDF
reports using Narrowcast.
 Used Integrity Manager during the upgrade from version 10 to 11.
  Used the VLDB properties for performance tuning and SQL optimization.
 Created Transformations, complex filters/objects with advanced qualifications involving
the ‘Pass-Through’ functions.

Projects/Engagements:

Company: Cabela’s Oct 2015 – Nov 2016

Role: BI Lead
Tools/Environments: Microstrategy 9.4.1, Windows
Project Name: Enterprise Product Planning
Description: The project is to create Enterprise Data warehouse and point all the existing
Microstrategy objects to the new Datawarehouse tables. The requirement is to make metrics
available for enterprise Product Planning for the MP&I Power User, Retail and IT report
modification and development. The current metrics must remain online while the new ones are
being built and made available during the switch over. The old metrics will be retired on release
of new metrics so they cannot be used.

Responsibilities:
 Created new schema objects attributes and facts pointing to new database tables.
 Created new metrics and filters based on the new schema objects.
 Build the legacy reports in MSTR Ad-hoc reporting.
 Establish reports delivery.
 Testing the report using the Microstrategy Integrity Manager.
 Granted access to the new users.
 User setup with LDAP authentication.
 Created Application, Configuration and Schema objects.
 Extensively used created Hierarchical prompts& object prompts.
 Restricted access to users by implementing Security Filters & Security Roles.
 Used Object Manager to migrate objects between various environments.
 Used the VLDB properties for performance tuning and SQL optimization.
 Created Transformations, complex filters/objects with advanced qualifications involving
the ‘Pass-Through’ functions.
 Worked extensively on creating Application Objects like Metrics, Compound Metrics,
Filters, Custom Groups and Consolidations for Complex Reports.
 Worked with back end Database Analysts/Administrators to provide requirements for
necessary back end tables.

Projects/Engagements:
Company: Delaware Investments, PA Feb 2015 – Sep 2015
Role: BI Lead
Tools/Environments: Microstrategy 9.4.1, Windows 7
Project Name: Platform Evaluation
Description: Platform Evaluation is a project to replace the existing database with a new
data warehouse and BI platform. Move reference/master data management to Markit EDM
platform. Rationalizing the current Excel and Adhoc reports and developing them into
Microstrategy Reports & Dashboards.

Responsibilities:
 Understanding the existing system and the Investment Business.
 Reports rationalization of the existing 500 reports in current systems running on various
BI applications like PowerBuilder etc.
 Coordinating the Offshore team in the development activities.
 Define Business Intelligence Architecture / Framework
 Build/Migrate the legacy reports in MSTR and develop Ad-hoc reporting
 Establish reports delivery
 Developed Flash Dashboards in 9.4 using Widgets and Selectors for summary level
reporting.
 Worked extensively on creating Application Objects like Metrics, Compound Metrics,
Filters, Custom Groups and Consolidations for Complex Reports.
 Worked with back end Database Analysts/Administrators to provide requirements for
necessary back end tables.
 Extensively worked in both Ad-hoc and Standard Reporting Environments and Involved
in creating Reports scalable to large volumes of data. Managed projects through entire
Systems Development Life Cycle, including creating timely/thorough status reports and
leading status meetings.

Company: AstraZeneca, Wilmington, DE Feb 2014 – Feb 2015

Role: Business Analyst and Microstrategy Architect
Tools/Environments: Microstrategy 9.4, Windows 7
Project Name: SIMON
Description: SIMON is a transformation project in which excel based reports are
transforming into reports using Microstrategy tool. Currently these Excel reports are
getting delivered to almost 4000 field users on weekly and monthly basis. We have
transformed few of these excel reports into Microstrategy reports and delivered to the field
through Mobile App. Because the field users carry only IPads whenever they go to
advertize/interact any HCPs (Doctors/Physicians/Nurses), so we have created IPAD based
dashboards.

Responsibilities:
 Responsible for gathering business requirements, Analysis & feasibility study of the
client’s requirements, estimating the project, preparing functional specifications,
preparing the technical specs, preparing Design documents, providing technical
guidance/support to offshore.
 Involving in the overlap analysis between the excel reports and existing production
 dashboards.
 Discussing on the efforts and estimates with the client on the new requirement.
 Involved in data flow discussion i.e. how the data flows into data mart if any new
Team/brand is going to launch.
 Experience in Microstrategy MOBILE.
 Good involvement in the dashboard design to make it efficient in IPAD. Because we
will have very small screen in IPAD when compare to web, so we need to design in
an efficient way to fit multiple graphs and grids in a single page by satisfying all the
requirements.
 Created IPad dashboards both in offline and online mode.

Company: IMS Healthcare, Collegeville, PA Nov 2013 – Jan 2014

Role: Microstrategy Architect
Tools/Environments: Microstrategy 9.2.1, Windows XP
Project Name: WebMD Professional
Description: IMS working on this project for WebMD customers. IMS design, build, host,
and operate an integrated data platform that will enable WebMD to more effectively profile,
size, monitor and evaluate online or offline professional engagements. Users will access
reporting and analytics through a customized web-based reporting tool. The data platform
is a stand-alone project for WebMD.

Responsibilities:
 Responsible for gathering business requirements, Analysis & feasibility study of the
client’s requirements, estimating the project.
 Responsible for Performance Tuning of various Microstrategy Reports.
 Creating Project source and various schema objects.

Company: Lockheed Martin, Baltimore, MD Oct 2012 – Oct 2013

Role: Microstrategy Architect/Developer
Tools/Environments: Microstrategy 9.2.1, Windows XP
Project Name: Medicare/Marketplace Reporting
Description: The Centers for Medicare and Medicaid Services (CMS) fulfills the
informational needs of approximately 55 million beneficiaries through multiple contact
channels. In response to Virtual Call Center Strategy (VCS) initiatives and Medicare Reform
legislation, CMS implemented the National Data Warehouse (NDW) to serve as the central
repository for capturing, aggregating and analyzing information related to the beneficiary
experience with Medicare. The data stored in NDW is used to monitor, forecast, trend,
analyze and report on the performance of the Beneficiary Contact Centers (BCC) and all
channels of communication that are available to the beneficiary.
Responsibilities:
 Responsible for gathering business requirements, Analysis & feasibility study of the
client’s requirements, Estimating the project and executing the tasks.
 Extensively created Attributes, Facts, Metrics, Filters, Consolidations,
 Transformations, Prompts and Custom Groups using Microstrategy Desktop to
generate reports for Business analysis.
 Developed multiple Ad-hoc and Dashboard Analysis reports.
 Created Metrics, Attribute-to-Attribute qualification, Metric-to-Metric qualification
prompt using Microstrategy for report development.
 Responsible for Performance Tuning of various Microstrategy Reports.
 Worked on various types VLDB options to exclude report SQL cross joins.
 Created LLD for testing team and user guide for End users.

Company: Charter Communications, St. Louis, MO July 2012 – Sep 2012

Role: Microstrategy Administrator/Microstrategy Lead
Tools/Environments: Microstrategy 9.2.1, Linux
Responsibilities:
 Involved in the Project duplication.
 Performed various tasks on Intelligence Server like restarting the server, purging
the caches.
 Responsible for fixing all the production issues from Charter Communications
Microstrategy Team.
 Responsible for gathering business requirement, Analysis & feasibility study of the
client’s requirements, Estimating the project and executing the tasks.
 Responsible for creating Services, Subscriptions on Narrowcast server issues.
 Creating users and User Groups using Command Manager.
 Creating various types of usage reports by using Enterprise Manager.

Company: Pfizer Pharmaceuticals, Collegeville, PA Aug 2011 – May 2012

Role: Microstrategy Developer/Microstrategy Architect
Tools/Environments: Microstrategy 9.2, Windows XP, Oracle 11g
Project Name: IFRP (Integrated Framework and Replication Platform)
Description: IFRP (Integrated Framework and Replication Platform) is a Web-based
reporting tool designed specifically for US Pfizer Consumer Healthcare that provides a
portal for all analytical reports relevant to your business. It is used to view, analyze and
make strategic decisions.

Responsibilities:
 Responsible for meeting with business users to discuss and finalize the
requirements and design of the reports.
 Extensively created Attributes, Facts, Metrics, Filters, Consolidations,
Transformations, Prompts and Custom Groups using Microstrategy Desktop to
generate reports for Business analysis.
 Worked on OLAP Services.
 Generated Reports for CF and RP Reports on Microstrategy Desktop.
 Developed multiple Ad-hoc and Dashboard Analysis reports.
 Developed different types of Dashboards.
  Created Metrics, Attribute-to-Attribute qualification, Metric-to-Metric qualification
prompt using Microstrategy for report development.
 Created Transformations (table based, formula based).
 Responsible for Performance Tuning of various Microstrategy Reports.

Company: Infosmart Systems, Houston, TX Jan 2011 – Jul 2011

Tools/Environments: Microstrategy 9, Windows 2000\XP, Oracle 10g
Role: Microstrategy Lead/Microstrategy Architect

Responsibilities:
 Participated in Requirement Workshops to gather and understand Client requirements.
 Extensively created Attributes, Facts, Metrics, Filters, Consolidations,
Transformations, Prompts and Custom Groups using Microstrategy Desktop to
generate reports for Business analysis.
 Generated Reports for Local Currency, US$ and constant US$ on
Microstrategy Desktop.
 Created different types of reports such as Ad-hoc reports and Dashboard Analysis
reports.
 Worked on the new Layouts Concept in MSTR 9 version.
 Worked on different types of widgets.
 Implemented Drill functionality on the reports using Drill Maps.
 Involved in the design of Logical data model by identifying Key Attributes and KPI’s
(Key Performance Indicators).
 Created Metrics, Attribute-to-Attribute qualification, Metric-to-Metric
qualification prompt using Microstrategy for report development.
 Personalize the end user experience at report runtime by providing flexibility with
reusable prompts/report parameters.
 Created Transformations (table based, formula based) for using in comparative
reports like sales of various products year to last year (year to date and month to
date).
 Worked on Enterprise Manager Reports to see the usage of the reports.
 Performance tuning of various Microstrategy reports.
 Tuning the VIEW SQL’s in order to improve the report performance.
 Used Narrowcast Server to deliver the scheduled reports.

Company: Cognizant Technology Solutions Nov 2008 – Nov 2009

Tools/Environments: Microstrategy 9, Windows 2000\XP, Oracle 10g
Role: Microstrategy Architect / Sr. Microstrategy Developer
Project Name: Horizon Reporting
Description: Horizon is a packaged Product Lifecycle Management (PLM) solution called
Matrix One that has been adapted to Avon’s New Product Development process. Horizon
will help improve alignment and reduce redundancy, re-work, and lateness – allowing us to
focus on more value-added activities. Horizon will include improved reporting capabilities
in the form of new standard reports which will replace current Excel-based or manual
reports. In addition, Microstrategy innovation reporting will be updated to align with the
data that will available from Horizon. This will help reduce manual and redundant work
related to reporting, improve report quality and consistency, and ultimately improve
business analysis and decision-making.

Responsibilities:
 Created reports by using various objects like Attributes, Facts, Metrics, Filters,
Prompts and Transformations.
 Designed and implemented Drill Maps to access more detailed or supplemental
information by drilling up, drilling down, within and across dimensions.
 Reviewing the reports after designing them with the result set of query on the
backend.
 Worked on Enterprise Manager Reports to Know the Report Usage.
 Personalize the end user experience at report runtime by providing flexibility with
reusable prompts/report parameters.
 Designed Templates and Filters to generate reports in grid and graph mode. Auto
prompt filter feature gave end-user a choice of different filtering criteria each time
they run the report.
 Created Transformations (table based, formula based) for using in comparative
reports like sales of various products year to last year.
 Created new users, roles, privileges, shared folders and access controls lists
using security roles as a Microstrategy administrator.
 Used Microstrategy Narrowcast Server to provide self-subscription capabilities
and to deliver personalized content to the subscribers.
 Worked along with Microstrategy Knowledge Base to troubleshoot some Report
related issues.
 Involved in installation and configuration of the Narrowcast server and perform
various tasks to have the subscription and other features to work.

Company: Butler International Oct 2007 – Oct 2008

Tools/Environments: Microstrategy 8.1.1, Informatica 7.1, Oracle 9i
Role: Microstrategy Architect
Project Name: PLS Scorecard
Description: PLS Scorecard (Product line specification) an online reporting system AVON
uses to make the strategic decisions and for reporting. These reports work out on various
geographic locations like US, Canada, Europe based upon the data source like MAPS, IMIS,
PCMS and PC Smarts.

PLS Scorecard (Product line specification) is like a tool in Avon's Enterprise Global Data
warehouse that processes the opportunity products Sales and non-opportunity products
sales. So that they can finalize which products has more demand.

Responsibilities:
 Understanding of existing business model, customer requirements and
involved in designing the Technical Specification design based on the
 consolidated solution design document.
 Analyzing the existing attributes, metrics, reports and functionality and
creating new attributes, facts, filters and metrics using Command manager.
 Worked as a Microstrategy Developer responsible for creating Public objects
and Development of reports.
 For Some markets like MAPS, implemented logic like campaign calendar
conversion based on the requirement.
 Worked on Enterprise Manager Reports to know the Report Usage.
 Involved in development of some mappings while collecting data from different
Source Systems.
 Extensively used Filters, Prompts, Consolidations,
Transformations and Custom Groups to generate reports for
Business analysis.
 Design, development and finalize Microstrategy Reports by performing testing
and matching to the client requirement.
 Generated advanced reports in Grid mode and Graph mode using
Microstrategy Desktop.
 Deployed Microstrategy Report Services to deliver boardroom-quality
reports that include Managed metric reports and Business reports.
 Created complex Report Services Documents involving display of
several grid reports in one RSD.
 Used project merge wizard and user merge wizard to merge projects and
merging users & groups in Object Manager.

Company: Butler International Dec 2006 – Sep 2007

Tools / Environments: Microstrategy 8.0.1, Informatica 7.1, Oracle 9i
Role: Microstrategy Developer/Microstrategy Architect
Project Name: GSAM (Global Sales Analysis and Margin)
Description: GSAM (Global Sales Analysis and Margin) an online reporting system AVON
uses to make the strategic decisions and for reporting. These reports work out on various
geographic locations like US, Canada, Europe based upon the data source(data marts) like
MAPS, IMIS, PCMS and PC Smarts.

GSAM (Global Sales Analysis and Margin) is a system within Avon's Enterprise Global Data
warehouse that processes the Campaign Plans/Sales data received from various
transaction systems for Campaign Plans/Sales performance analysis and for effective
planning of various Brands, Products, Campaigns and Markets.

Responsibilities:
 Modify the existing Attribute forms, Fact definitions to better support the
changing business needs.
 Re-structuring the existing reports by creating new and modifying existing Metrics
with new set of filters.
 Define reusable run-time prompts as report input parameters to control scope of
 reporting analysis.
 Extensively worked in both Ad-hoc and Standard Reporting Environments and
Involved in creating Reports scalable to large volumes of data. Managed projects
through entire Systems Development Life Cycle, including creating timely/thorough
status reports and leading status meetings.
 Worked on Enterprise Manager Reports to know the Report Usage.
 Changes made to the existing Dashboard KPIS.
 Maintaining the Top ten KPIS, which are scheduled mainly to the Business Analyst in
order to make decisions.
 Created Complex filters with advanced qualifications involving the Apply functions.
 Involved in the creation of Data mart Reports, Partition Mappings and Aggregate
Tables to improve performance of Enterprise Reports.
 Created logical views in Microstrategy for complex report creations situations.
 Created user defined Views across the database to improve the Performance and
Maintenance.
 Involved in the usage of Object Manager to move the objects from Development to
Production, Development to Test Environment in Microstrategy
 Creating the MSTR Schema objects, application objects and configuration
objects.
 Responsible for various administration tasks like Tuning, Caching, specifying
Query Governing Thresholds, and Report Optimization.

Company: Sree Nipuna, Hyderabad, India Oct 2005 – Nov 2006

Role: Microstrategy Developer
Project Name: Customer Connect
Description: “Customer Connect” is one of a very critical initiative taken by Avon to
connect the stranded customers to one of the nearest representative of Avon. The objective
of this project is to make sure that customers who are already doing business with Avon
through the representatives do not stop doing their business when any representative is
dismissed or when the representative opts out of Avon business or changes location. The
“Customer Connect” initiative addresses such business loss by building a system that helps
customers remain in touch with Avon through new representatives. To achieve that Avon
is building a data warehouse containing Customer Connection, Representative, Sales and
Leadership information that will be required for reporting the Customer Connect KPIs.
Various phases that will be involved in this project includes gathering requirements, design
documentation for both ETL and Reporting, development, unit testing, support during user
acceptance testing and production deployment.

The project is going to be first implemented for US and so the data would come from 2
sources viz., US FSR and US eODS. The former one a mainframes system would have the
sales, representative and other crucial information while the later will have all the
eCustomer and eRepresentative information along with sales placed through internet.
Development of both ETL and Reporting is to be done using Oracle 10g SQL, PLSQL, Java
API (for excel report generation) and Microstrategy 8 for user defined reports.

Responsibilities:
 Working with Microstrategy Desktop objects like Attributes, Facts and
relationships between various attributes.
 Understanding the Representative role in the Client Business.
 Understanding the specifications provided by the clients.
 Worked on Enterprise Manager Reports to know the Report Usage.
 Extensively used Filters, Prompts, Transformations and Metrics to generate
reports for Business analysis.
 Created Reports, Facts, Attributes, Hierarchies for Microstrategy Desktop.
 Designed Templates, Filters to generate Reports in grid and graph mode. Auto
Prompt filter feature gave end-user a choice of different filtering criteria each time
they run the report.
 Tested the report data across the Database in order to validate.
 Extensively used filters, templates, consolidations, transformations and custom
groups to generate reports for business analysis using Microstrategy 8i.
 Developed metrics, derived metrics, compound metrics and level metrics for
complex reports.