Table of contents

Title page

i. background of the company 3

ii. mission, vision, and core values 5
iii. marketing strategy 7
iv. organizational strategy 8
v. business promotion 9
vi. product mixed of the company 9
vii. product line of the company 9
viii. financial statement (income 10

statement, balance sheet, cash flows)

ix. reflection 11
x. source 11

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I. BACKGROUND OF THE COMPANY
Mega Global Corporation is a leading manufacturer and distributor of canned goods. It is the
company behind MEGA SARDINES - the Number 1 Sardines Brand in the Philippines, and
other innovative, high-quality and value-for-money products namely, MEGA CREATIONS
Premium Sardines, MEGA TUNA, and MEGA PRIME Canned Vegetables.

Mega Global Corporation commits to exceptional standards of performance, productivity and

professionalism, deeply rooted in a set of core values that the company lives by. Passion for
excellence and continuous learning have become the driving force for success. The company
does its business with integrity and social responsibility which are the foremost consideration in
developing and producing goods. Mega Global is a God-centered company that gives the utmost
importance to our faith and spirituality.
The 12-hour Catching-to-Canning Process is a trademark of Mega Fishing Corporation, the
fishing component of Mega Global. This process means that it only takes 12 hours from the time
the fish are caught up to the time that they are canned, to ensure freshness and high-quality of the
fish in each can of sardines. Mega Fishing operates 65 commercial fishing vessels, making it one
of the largest commercial fishing groups in the Philippines.
The company has two entities namely, Mega Fishing Corporation (MFC) and Ayala Seafoods
Corporation (ASC). Armed with modern facilities, international standard certifications and
equipment for both fishing and manufacturing, Mega Global Corporation is dedicated to improve
people's lives by bringing forth improvements and innovation in fishing, food technology and
packaging.

Mega Fishing Corporation (MFC) is the fishing arm of Mega Global. Equipped with state-of-
the art sonar and fish finders, committed to the 12-hour Catching-to-Canning process, the MFC
fishing fleet is instrumental in creating products of superior quality and value that starts with the
preservation of the fish to ensure freshness. MFC pioneered the fish pump technology in Asia,
allowing the fish to be preserved at a constant temperature to minimize histamine development.

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Ayala Seafoods Corporation (ASC) is the canning arm of Mega Global. ASC has one of the
biggest and most modern canning facilities in Asia. It has fully automated lines that complies
with strict safety standards. ASC has been awarded with some of the most stringent and
internationally recognized certifications such as ISO 22000: FSSC, HACCP, EU accreditation,
USFDA, and HALAL. These standards allow Mega Global to export our products all over the
world.

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II. MISSION, VISION, AND CORE VALUES

Mission
We, the MEGA Family, a God-centered, globally competitive integrated food company,
are dedicated to providing high quality, value-for-money products to all customers.

We continuously innovate and improve our way of doing things, achieving breakthrough
performance for the growth of our MEGA Family.
We improve people's lives and help in nation-building.
We do all things for the greater glory of God. With God by our side, nothing is impossible.

Vision
Mega Global is a God-centered listed global company, setting the industry standards for
performance and innovation, reflected in its products and services being top of mind and market
leaders worldwide.

We work in a modern paperless environment, with world-class business systems, using cutting-
edge technology.
We are the employer of choice, providing best compensation, benefits and development
opportunities for both professional and spiritual growth. Our competent, committed and
empowered partners encourage one another towards rewarded success.
Our brand Mega Sardines is the number one sardines brand in the world.
We love God and we are proud to be part of the MEGA Family!

Core Values
We commit to exceptional standards of performance, productivity and professionalism. We share
a passion for excellence.

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Teamwork is the heart of our relationship. We are all talented individuals who achieve more by
working together in harmony.

Continuous learning is a battle cry. We humbly seek and provide opportunities to learn, give
honest feedback, develop and grow to become the best that we can be. Never be complacent.

Integrity is the cornerstone of our business. We conduct our internal and external affairs within
a strict code of business principles and fairness.

We live a balanced life and make work fun. Our work allows us to have the time, energy and
resources to pursue a joyful and spirit-filled life with our family, friends and co-workers.

We are responsible stewards. We have a genuine concern for our customers, co-workers,

stakeholders and communities which we will help develop.

We love God and we are proud to be part of the MEGA Family. We do all things for the greater
glory of God. With God by our side, nothing is impossible.

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III. MARKETING STRATEGY
Mega Sardines worked with its creative agency, Toy Communications Advertising, and
Facebook Creative Shop to repurpose its TV commercial for a campaign on Facebook. To make
it work better on mobile, the team edited the existing commercial down to 15 seconds, formatted
it vertically to fit on mobile screens, featured the brand prominently in the first few seconds, and
added text overlay for sound-off viewing.

With the reach and frequency buying tool, the brand showed both video and photo ads to
millennials, parents and cooking enthusiasts (among others) living in Metro Manila.

Mega Sardines further used automatic placements to connect with large segments of its target
audiences across the Facebook family of apps, complementing its television reach.

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IV. ORGANIZATIONAL STRUCTURE

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v. business promotion
Mega Sardines spiced up its digital marketing strategy with a Facebook video ad, reaching a
large audience base for its new product launch and boosting awareness.

vi. product mixed of the company

MEGA Sardines in Tomato Sauce
MEGA Sardines in tomato sauce comes in (3) three different sizes and in different packaging
that is produced and sell in the market. The sizes maybe 155 mg and 425 mg that are packed in a
can and the third is MEGA sardines that is packed in a pouch and weighs 110 mg. This variety is
the main product of MEGA that is produced by Mega Global Corporation and Ayala Seafood
Corporation. This product is canned sardines in tomato as sauce. In addition, their cans of
sardines are innovated with easy-open-cans.
MEGA Sardines in Tomato Sauce with chili
MEGA Sardines in Tomato Sauce with chili comes in (3) three different sizes and in different
packaging that is produced and sell in the market. The sizes maybe 155 mg and 425 mg that are
packed in a can and the third is MEGA sardines that is packed in a pouch and weighs 110 mg.
this variety is the main product of MEGA which produced by Mega Global Corporation and
Ayala Seafood Corporation. This product is canned sardines in tomato with chili as sauce. In
addition, their cans of sardines are innovated with easy-open-cans

VII. PRODUCT LINE OF THE COMPANY

 MEGA SARDINES
 MEGA CREATIONS
 MEGA TUNA
 MEGA PRIME QUALITY

viii. financial statement

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ix. reflection
Canned sardines are a staple in almost every Filipino household’s kitchen due to their
affordability and convenience. As they can be readily found in any grocery or the corner sari-sari
store, canned sardines remain one of the most affordable and convenient options for a no frills
Pinoy meal. 

Despite how quickly this basic commodity can be consumed, producing a single can takes a
longer process and a ton harder work than one would expect. From catching the sardines to
ensuring their freshness while being transported to production plant for canning and distribution,
producing this canned good is indeed a tedious process.  

x. source

 https://megaglobal.com.ph/who-we-are/

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