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A financial advisor provides a variety of financial products and services to individuals, families,
businesses and other organizations. Most often, a long-term relationship is established with the
advisor, a relationship that includes on-going services such as investment portfolio management
and annual financial planning reviews.

Though financial advice, products and services are needed by most everyone starting at an early
age, a relationship with a financial advisor usually begins when there is mutual benefit to both
parties in establishing the relationship. Knowing when this threshold of mutual benefit has been
crossed depends on a number of factors, such as the complexity of one’s financial and personal
life and the amount of wealth that must be managed, for example.

Fortunately, most financial advisors offer a free consultation and it is during this consultation

that mutual benefit can be determined. In the event that mutual benefit isn’t yet present, a good
advisor will still offer some guidance as to what steps you can take to address needs in your
financial life suitable to your present situation.

Services Offered by a Financial Advisor

Note that not all financial advisors offer every service listed here. Further, an advisor may have
significant knowledge in all of these areas, but may not provide that specific service. For
example, an advisor who is also a CPA may bring extensive tax knowledge to a client’s
financial planning process while the actual tax work will be done by a tax professional. An
advisor may have extensive knowledge of estate planning, while the estate creation and
management is ultimately done by an attorney who specializes in estate planning.

1. Financial Planning
One of two primary services offered by a financial advisor is that of financial planning (the
other being investment portfolio management). Financial planning is the process of identifying
the goals in a client’s life and building a plan consisting of the strategies and actions to be taken
to best meet those goals.

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Financial planning and aspects within financial planning are sometimes called retirement
planning, personal financial planning, family financial planning, education planning, tax
planning, estate planning and wealth planning. We answer the question, “what is financial
planning? elsewhere.

2. Investment Portfolio Management

Financial advisors often take on the responsibility of managing the investment portfolio of their
clients. Some clients are very “hands on”, and want to participate in the investment decisions,
and some are very “hands off”, and prefer to leave those decisions to their advisor.

3. Tax Planning
Very little happens in the financial world that doesn’t involve taxes and planning for taxes.
Though a tax accountant will be needed to do the actual tax work, a financial advisor with
knowledge in tax law, such as those who carry a CPA designation, offers a great advantage to
their clients.

For example, a person might only see their tax accountant once per year, and this may even
occur after the tax year has ended. The tax accountant won’t have the full vision into the
financial and personal life, the needs and goals of the client that a financial advisor will have.
They may not be in a position to offer tax advice that fits best with the overall picture of the
client’s life, and they may be limited from a timing perspective in what can be done due to the
infrequency of contact.

4. Estate Planning

Estate planning encompasses the creation of and accumulation of wealth, its conservation and
eventual distribution to the beneficiaries of the estate. A competent financial advisor will have
extensive knowledge of estate planning and can often refer clients to qualified attorneys who
specialize in estate planning.

5. Cash Flow and Liability Management

The cornerstone of financial planning is that of good cash flow management. Cash must be
present to meet financial obligations throughout life as they happen, whether for the normal cost
of living, or for the occasional expenses of weddings, education of children, purchasing a home
and, eventually, providing for retirement. Managing liabilities is also part of good cash flow
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management. Extensive coverage of cash flows is an integral part of a comprehensive financial

6. Insurance and Risk Mitigation

Good financial planning is not complete without considering and accounting for the many risk
we face in life, such as an early death or disability, or a unexpected loss of property or other
assets. A competent financial advisor will be able to develop strategies to best mitigate the risk
you face in life, customized to your situation. The advisor will be licensed to provide suitable
products to meet these needs.

7. Stock broking
A stockbroker is a professional who executes buy and sell orders for stocks and other securities
on behalf of clients. A stockbroker may also be known as a registered representative,
investment adviser or simply, broker. Stockbrokers are usually associated with a brokerage firm
and handle transactions for retail and institutional customers alike. Stockbrokers often receive
commissions for their services, but individual compensation can vary greatly depending on
where they are employed. Brokerage firms and broker-dealers are also sometimes referred to as
stockbrokers themselves. The most commonly referenced stockbroker firms are discount

A stockbroker, shareholder registered representative (in the United States and Canada), trading

representative (in Singapore), or more broadly, an investment broker, investment
adviser, financial adviser, wealth manager, or investment professional is a
regulated broker, broker-dealer, or registered investment adviser (in the United States) who may
provide financial advisory and investment management services and execute transactions such
as the purchase or sale of stocks and other investments to financial market participants in return
for a commission, markup, or fee, which could be based on a flat rate, percentage of assets, or
hourly rate. Examples of professional designations held by individuals in this field, which
affects the types of investments they are permitted to sell and the services they provide
include chartered financial consultants, certified financial planners or chartered financial
analysts (in the United States), chartered strategic wealth professionals (in Canada), chartered
financial planners (in the UK), and Master of Business Administration. The Financial Industry
Regulatory Authority provides an online tool designed to help understand professional
designations in the United States.

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He first recorded buying and selling of shares occurred in Rome in the 2nd century BC. After
the fall of the Western Roman Empire, stockbroking did not become a profession until after
the Renaissance, when government bonds were traded in Italian city-states such
as Genoa and Venice. In 1602, the Amsterdam Stock Exchange (now Euronext Amsterdam)
became the first official stock market with trading in shares of the Dutch East India Company,
the first company to issue stock.[2] In 1698, the London Stock Exchange, opened at
a coffeehouse. On May 17, 1792, the New York Stock Exchange opened under a platinum
occidental is (buttonwood tree) in New York City, as 24 stockbrokers signed the Buttonwood
Agreement, agreeing to trade five securities under that buttonwood tree.

Full-service stock brokers are just what the name indicates. They try to provide as many
services as possible for investors who open accounts with them.

When you open an account at a brokerage firm, a representative is assigned to your account.
This representative is usually called an account executive, a registered rep, or
a financial advisor by the brokerage firm. This person usually has a securities license (meaning
that she’s registered with the FINRA and the SEC) and is knowledgeable about stocks in
particular and investing in general.

“Wide diversification is only required when investors do not understand

what they are doing.”   ― Warren Buffett

What stock brokers can do?

 Your account executive is responsible for assisting you, answering questions about your
account and the securities in your portfolio, and transacting your buy and sell orders.
Here are some things that full-service brokers can do for you:
 Offer guidance and advice: The greatest distinction between full-service brokers and
discount brokers is the personal attention you receive from your account rep. You get to
be on a first-name basis with a full-service broker, and you disclose much information
about your finances and financial goals. The rep is there to make recommendations
about stocks and funds that are hopefully suitable for you.

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 Provide access to research: Full-service brokers can give you access to their
investment research department, which can give you in-depth information and analysis
on a particular company.

 Help you achieve your investment objectives: A good rep gets to know you and your
investment goals and then offers advice and answers your questions about how specific
investments and strategies can help you accomplish your wealth-building goals.
 Make investment decisions on your behalf: Many investors don’t want to be bothered
when it comes to investment decisions. Full-service brokers can actually make decisions
for your account with your authorization (this is also referred to as
a discretionary account). This service is fine, but be sure to require brokers to explain
their choices to you.

What to watch?

 Brokers and account reps are salespeople. No matter how well they treat you, they’re
still compensated based on their ability to produce revenue for the brokerage firm. They
generate commissions and fees from you on behalf of the company.
 Whenever your rep makes a suggestion or recommendation, be sure to ask why and
request a complete answer that includes the reasoning behind the recommendation. A
good advisor is able to clearly explain the reasoning behind every suggestion. If you
don’t fully understand and agree with the advice, don’t take it.
 Working with a full-service broker costs more than working with a discount broker.
Discount brokers are paid for simply buying or selling stocks for you. Full-service
brokers do that and much more, like provide advice and guidance. Because of that, full-
service brokers are more expensive. Also, most full-service brokers expect you to invest
at least $5,000 to $10,000 just to open an account, although many require higher
 Handing over decision-making authority to your rep can be a possible negative because
let`ting others make financial decisions for you is always dicey — especially when
they’re using your money. If they make poor investment choices that lose you money,
you may not have any recourse because you authorized them to act on your behalf.
 Some brokers engage in an activity called churning. Churning is basically buying and
selling stocks for the sole purpose of generating commissions. Churning is great for
brokers but bad for customers. If your account shows a lot of activity, ask for

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justification. Commissions, especially by full-service brokers, can take a big bite out of
your wealth, so don’t tolerate churning or other suspicious activity.

The Role of the Stockbroker

 The role of the stockbroker changed radically 25 years ago with an event known as the
'Big Bang'.
 Before 1986 all brokers used to be agency brokers buying and selling only for clients.
Trading took place in the hall of the London Stock Exchange and fixed commissions
were charged on the transactions they executed. The only people allowed to buy and sell
shares within the exchange were stockbrokers working on behalf of investors, or jobbers
working on behalf of the listed companies. They were not allowed to buy or sell on their
own account.
 Essentially jobbers and brokers were members of the stock exchange and owned it. The
government felt that the LSE was a cozy club, run more for the benefit of the members
(the stockbrokers and jobbers) than for the investors.
 If an investor wanted to buy shares in a specific company, they would go to a broker
who would go to the floor of the exchange where jobbers worked. Jobbers kept a stock
of shares in certain companies (made a market). The broker would go around the jobbers
until they found one who had a lot of shares on their book and was therefore offering a
lower price. The broker would buy them from the jobber offering the lowest price and,
in turn, sell them to the investor. These members charged fixed commissions on the
transactions they executed, regardless of how many shares were bought.
 The 'Big Bang' saw the distinction between stockbrokers and jobbers abolished, as were
the old fixed commissions; now large investments in shares could gain lower
commissions. The members (who had up to then worked in partnerships) were forced to
become limited companies issuing shares, so that outside shareholders could have a
stake in them. Brokers could now trade on their own account and not just that of their
 Big banks began buying up firms of stockbrokers; share trading became computerized,
and the old exchange floor went out of use. Soon the distinction between brokers and
traders in banks faded, and the ability of the big banks to raise large amounts of capital
for major flotation’s meant that these got the lion's share of the action. Also, as brokers

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(and their analysts) were now part of investment banks, there was a new risk of a
conflict of interest arising.
 For example, an investment bank might be advising a company about taking over
another company. If the broking arm of the bank heard about it, it might buy the shares
of the target company, knowing that the value of its shares were soon likely to rise. It
thus had an unfair advantage over rival brokers. This is known as ‘insider dealing’, and
is illegal. Therefore banks introduced measures (known as ‘Chinese walls’) to stop
information crossing from one division of a bank to another.

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Tstock Mnatra Investment is the Financial firm where the financial services are offered to the
customer for the wealth creation. Tstock Mantra Investment works in partnership with Motilal
Oswal Group for the trading purpose. It is the Franchise of Motilal Oswal group with BA Code
– URGH1200.
They are known for their services such as Stock Market Orientation, Stock Market Advisory &
Training, Portfolio Review, Portfolio Management, Mutual Funds Advisory, IPO
Recommendation. Tstock Mantra Investment owned and Run by Tushar Ramesh Ghone
(Equity Research Analyst, B.E. Mech. VJIT) & Amruta Tushar Ghone (MBA Fin.) with
experience of 13 years in Financial Markets. Till date they have satisfied 28,000 Followers and
2000 investors.

Tstock mantra Investment Provides a wide range of personal financial services to their customer
for wealth creation. They along with their business partners Motilal Oswal Pvt. Ltd provide
variety of financial products including recommendations in Equity & Mutual Funds.

Their Vision: To become customer centric financial firm providing quality services & training
to our clients for consistent wealth creation.

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Tushar Ghone

(Director & Founder of Company)

“ NISM certified Equity Research Analyst” Having more than 13 years of experience in stock
market. He is B.E. Mechanical, VJIT MBA Finance (MIT). He has international work exposure
in Japan, USA, Singapore, Dubai, South Korea, Malaysia & oman.

His high quality Equity research has given consistent Multibagger stocks. Providing strong
fundamental stocks at right time with Technical Analysis is his strength. Financial advisory part
in the firm is taken care by him.

Amruta Tushar Ghone

(Founder & Partner)

She is MBA Finance and has similar experience of more than 10 years in stock market. She is
certified in various NISM exams including Equity & Derivatives Depositaries.

She has played important role in Operational and marketing aspects of the firm. She is Business
Partner of Motilal & having vast experience in Mutual Fund Business, Depositaries, etc.
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They started the firm in 2016, with the segment of advisory. They give advisory to their client
for Intraday & Delivery Calls for Equity, Stock Index, Commodities & Derivatives. Later they
started to give advisory for Portfolio management. After that they started Mutual Fund
Advisory and Come up with Insurance Segment.


They have facebook where anyone can join the group who is interested for trading & getting
knowledge about sharemarket. On Facebook they post the advertisement for Motilal oswal
DMAT account opening. On facebook the interested client use to give their mobile number on
the post. Later office Employee use to call them to tell them briefly about the account opening
process. After that if client convinced to offer of account opening he have to submit the some
mandate document Pan Card, Address proof document, Photo copy & Cancelled Cheque. After
account opening if client use to trade on daily basis the firm earn brokerage on the trading or if
client buy the stocks for long term basis on buying & selling firm earn the brokerage. For
account opening they do not take any fees, they earn Brokerage on Trading and client get the
free calls.

Another thing is, if client is not interested for account opening but want to get the calls, he can
get the advisory call with Monthly Fees. Charges for the advisory are Monthly Rs. 3,500 & Rs.
6,000 for Two Months. Advisory service is differ as per the interest of client for Trading


The mode for the advisory & marketing is mainly Social media. They use to give Intraday &
Delivery calls through Telegram. They use to do marketing by Facebook, Whatsapp &
Instagram. They have satisfied customer all over world in Canada, USA, UK, Dubai, Qatar,
Singapore, South Korea, Japan & Malaysia.

1.Facebook: They have more than 17,000 Satisfied followers on Facebook. The facebook
group is free for the new comer. If someone is new in share market he can join the facebook
group for free to get the knowledge and they can ask the their queries on group. There are 2
facebook group they are “Sharemarket & Mutual Fund Marathi” 7 “ Sharemerket & Mutual
Fund English”. They use to give 2 to 3 calls on the facebook on weekly basis. They also give
the stock recommendation; IPO advertisement & offers on Facebook. Many of client first
follow the group for long time and then they join as client.

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2. Telegram: They have Free telegram group for the new and interested client. Telegram
mainly use for the providing call for Intraday and Delivery. There are more than 11 groups on
telegram. On telegram they give call for Advisory client, Regular client for Equity Trading,
F&o trading, Commodities & Index Stock.

3. Instagram: As the Instagram is trending in younger generation, and aim of the firm is to
attract more younger people in Sharemarket. They use to advertisement on Instagram on Daily
basis. Anyone can freely join the Instagram channel.

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Vision, Mission & Values


“To become customer centric financial firm providing quality services & training to our clients
for consistent wealth creation.”


“To be a well-respected and preferred global financial services organization enabling wealth
creation for all our customers”


Our core purpose is complemented by our organizational values. Living these values, we
believe, helps us achieve our core purpose.

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Literature Review

Ramakrishna Reddy & Ch. Krishnudu December 2009 on investment behavior of rural
investors in their study states that the investment culture among the people of a country is an
essential prerequisite for capital formation and the faster growth of an economy. Investment
culture refers to the attitudes, perception and willingness of the individuals and institute in
placing their savings in various financial assets, more popularly known as securities. Study of
investors perception and preferences, thus, assumes a greater significance in formulations of
policies for the developments and regulation of security market in general and protection and
promotion of small and household investors in particular.

Rajerajen Vanjeko December 2010, Finance India on Indian investors’ investments

characteristics shows that the use of this characteristics for a better understanding of individual
investors and their financial product needs. In also shows that investors future preference. The
study reveals the increasing popularity of equity as an investment option among Individual

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1. To know about the behavior of the clients who are getting served by TstockMantra

2. To know about the risk factor company faces, as it is a startup firm.

3. To understand business benefits to the company from their investors, Parental Broking
firm and stock exchange.

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Service Offered by the Tstock Mantra Investment


 Trade & invest in Cash & Margin products, ETF 's and Stock SIP 's across BSE, NSE &


 Multiple trading options: Desktop, Web, Mobile, Call & Trade Desk and Dedicated Advisors

 All platforms integrated with LIVE market feeds, advanced tools and MOSL research &

 Customized investment strategies & actionable advice across time horizons & risk profiles

 Portfolio Restructuring based on risk profile with model portfolios and benchmark

 30 years of wealth creation experience driven by the philosophy of Solid Research, Solid

 Best Performing Equity Broker (National) by UTI-CNBC TV18 Financial Advisor Awards, 4
years in a row

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 Option to trade in Futures and Options across NSE and BSE

 Future Plus, an excellent leverage product for intraday traders with limited margin

 Multiple trading options: Desktop, Web, Mobile, Call & Trade and Dedicated Advisors *

 Dedicated technical research desk providing insightful daily & monthly reports

 Customized actionable strategies as per risk profiles and time horizons

 Exclusive in-house tools designed for faster decision making & single click execution

 Flexible brokerage plans and advance brokerage schemes based on your trading profile


 Option to trade across Bullion, Base Metals, Energy, Agro and other commodities

 Customized offerings for Investors, Traders, Hedgers, Speculators or Arbitrageurs

 Availability of structured products, inter-commodity spreads etc

 Value Plus, an excellent leverage product for intraday traders with limited margin

 Alternative investments like E-Gold, E-Silver with DEMAT options

 Multiple trading options: Desktop, Web, Mobile, Call & Trade and Dedicated Advisors

 Specialized Research desk providing customized strategies, insightful reports and market

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 Trade in Futures, Options and Inter-currencies across NSE-CD, MCXSX-CD & BSE-CD

 Option to utilize your margins and collaterals across Equity, F&O, Currency segments

 Multiple trading options: Desktop, Web, Mobile, Call & Trade and Dedicated Advisors *

 Specialized Research desk providing customized strategies, insightful reports and market

 Dedicated local & central advisory desks to suggest timely investment strategies as per your

Mutual Funds

 Option to invest in 9,000 schemes across 40 AMC 's

 Investment options across Equity, Debt, Balanced, Tax Saving funds

 Lump sum, SIP, STP and SWP facility to help you manage your investments wisely

 Multiple ways to invest: Desktop, Web, Mobile, Call & Trade and Dedicated Advisors *

 Dedicated relationship managers to provide timely recommendations

 Online tracking tools with in-built portfolio restructuring recommendations

 Model portfolios based on risk profile with benchmark comparisons, research views etc

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Portfolio Management Service

 India
's leading PMS service providers, with approx. Rs. 9,519 Cr. of Assets Under

 More than 18,383 active accounts and client base spanning across 140 different cities

 Various themes like large cap, small & mid cap, flexi cap etc. to suit varied investment needs

 Value PMS, our flagship product has consistently outperformed its benchmark over 13 years

 and is quarterly rated by Morningstar, an international reputed agency.


 Advantage of either applying for IPOs through online platforms as well as offline

 IPO recommendations for select offers provided by our advisory team

 Secure investing through a single login across devices Desktop, Mobile or Work.

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 Wide range of Life & General insurance products

 Comprehensive coverage recommendations based on specific needs

 Tie-ups with multiple Life & General insurance companies

 Online Tracking feature to help you get all your financial investments under one roof

Fixed Income

 Regular Income For Low Risk Appetite Investors

 Wide range of products from Company Fixed Deposits, Bonds, NCDs etc

 Flexibility to choose your investment amount, tenure, interest payment and maturity periods

 Dedicated Research and Advisory desk for customized recommendations

 Online Tracking feature to help you get all your financial investments under one roof

 Regular updates via email on new products and recommendations

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Risk to the Organization

Business risk is anything that threatens the continued success of your practice, and it can
assume many forms. Unfortunately, many business owners overlook the potential risks that
can derail a long-standing business. Why? Generally because they don’t understand the risk,
don’t feel the risk is severe, or don’t believe it will happen. But what if it does?

Of course, you won’t always know what brand of mayhem will disrupt your business, but
that doesn’t mean you can’t prepare. To get you started, I’ve outlined eight potential risks in
your financial advisory practice. By understanding and addressing these risks, you’ll be
better positioned to protect your business and your clients before it’s too late.

Risk 1: Competition

The competition present in the financial planning and advice industry is constantly growing
and changing. According to market research firm IBIS World, the revenue in the U.S.
industry has grown 5.5 percent over the past five years, and Ameriprise Financial, Bank of
America, Morgan Stanley Wealth Management, and Wells Fargo hold the largest market
share in this space. The competition with robo-advisors is also heating up, with companies
such as Wealth front, Betterment, and Acorns providing state-of-the-art mobile applications
and innovative investing methodologies.

Changing client demographics are calling for high-tech, high-touch services for the
emerging affluent market. If you want to score new, ideal clients, explore ways to reach out
to millennials, and be prepared to talk about the value you provide compared with the
competition (i.e., service, trustworthiness, and quality relationships).

Risk 2: Revenue Growth Pressure

Perhaps you’re familiar with the expression, “If you’re green, you’re growing; if you’re
ripe, you’re rotting.” Although you’ve worked hard to get where you are, some growth will
enable you to reinvest in more client services in this competitive market. Further, given fee
compression and increased competition for client dollars, finding ways to grow is even
more important. A few options for managing this growth include merging with other firms,
building infrastructure, and segmenting services for clients.

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Risk 3: Specialization Demands

Clients with specific needs look for advisors with specialized knowledge, so developing
your services around a particular niche can help with attracting ideal clients. In fact, CEG
Worldwide research shows that 70 percent of advisors earning at least $1 million annually
focus on a niche, but only 35 percent of those earning less than $150,000 a year have a
specialization. This data suggests that if you don’t have a niche focus currently, it could be a
great next move to grow your firm.

So, what does providing specialized services mean, exactly? For example, if you have
knowledge of divorce and access to ancillary advisors, you may be better positioned to
serve individuals going through a marriage breakup. Another option is to merge with other
advisor firms with complementary services and expertise. By forming teams, you can
present a more complete service offering for clients looking for that “one-stop shop.”

Risk 4: Advances in Technology

It’s well documented that millennials favor financial advice supported by technology. In
a survey by Roubini Though Lab, 59 percent of millennials say they use social media to
communicate with advisors, and 39 percent say they use web collaboration tools—and these
numbers are expected to continue to grow. If possible, consider meeting virtually with
younger clients, or use Twitter or LinkedIn to reach out to this group—just as they are
using social media to learn more about you.

Technology has also affected trading tools and automation, facilitating timely trades and
delivery of sophisticated investment strategies and creating more safeguards against market
downturns. Your ability to use these tools may be the decisive strategic edge to attract
clients. Plus, investing in technology can create efficiencies, drive profitability, and enable
you to continue to thrive.

Risk 5: Human Capital Management

Even with the rise of technology, don’t underestimate the human touch. A recent ETF
Trends article discusses how the market knowledge and financial planning and decision-
making skills advisors possess make them indispensable and irreplaceable compared with

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their robo-competitors. But you’ll need to do your part in helping clients recognize your
value by employing the best-of-the-best humans to work with them.

A human resources manager can help ensure smart hires. If smart hiring practices are not
used, your advisory business could face a plethora of human capital risks:

 Failure to attract employees

 Hiring of the wrong person
 Unsatisfactory performance
 Turnover
 Absenteeism
 Accident/injury
 Fraud
 Social problems
 Legal/compliance issues

Any of these risks could interrupt your business; two or three at the same time could
seriously disrupt it.

Risk 6: Increased Regulation

You’re well aware that the SEC regulates financial firms. Yet debacles like the Enron and
Wells Fargo scandals, Bernie Madoff, and the 2008 financial crisis happened—and we can
expect similar events to continue to happen. Most advisors expect more, not fewer,
regulations in the future.

It’s vital to keep abreast of what’s happening in the industry, as increased regulations would
require careful planning and allocation of resources to ensure that compliance does not
derail the profitability of your firm.

Risk 7: Scale and Capacity

Here at Commonwealth, our Practice Management team has observed that advisors tend to

experience “pain points” at predictable intervals:

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 At $250,000 of production, advisors generally need to think about administrative
staff to support the next growth spurt.
 At $450,000, advisors need technical support and typically hire a paraplanner or
research advisor.
 At $750,000, advisors are reaching capacity as solos and need to address efficiency
within the practice by analyzing and segmenting their service model and pinpointing
their growth plan.

How can you deal with these pain points? Start by creating repeatable office procedures, as
well as understanding revenue distribution among clients, profitability by client, and
optimal service models. These strategies may help you achieve the level of growth you need
while providing the service that you want for clients.

Risk 8: Advisor Protection

When it comes to protecting yourself, I’m reminded of an old insurance sales question: “If
you had a money machine in your basement that pumped out $600,000 a year, would you
insure it?” Of course, the punch line is that you are the money machine. Are you protecting
yourself against the losses that could derail your money machine? Significant loss threats
include advisor death or disability, key person loss, an unexpected disaster (natural or
otherwise), lawsuits, and failure to plan for business succession.

Here, best practices include insurance and continuity plans to protect those assets you
cannot afford to lose. Also, be sure to perform annual reviews to update these plans in
response to changing market conditions.

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Gains to organization

 First of all Financial Firm provide Self -Employment to the Broker, Also it provide
employment to the others.
 The broker can utilize their own skills and network to increase the business
 Broker gets the already setup readymade business image. So, that it automatically
gain more reputation.
 It is already a small scale Business, so there is more chances to grow.
 It provides investment opportunities at tier 3, tier 4 cities where branch network is
not available
 It provide the one-to-one advisory services to each client. So that their are more
chances to grow.

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Research Methodology

Generally research is considered as an Endeavour to arrive at the answer to intellectual and

practical problem through the application of scientific methods to the knowledge universe.
It is movement from known to unknown.

Research is essentially a logical and an organized enquiry seeking facts through objective
verifiable methods in order to discover the relation among them and to refer from the board
principles or laws. It is really a method of critical thinking.

Research may be defined as a systematic and objective analysis and recording of controlled
observations that may lead to the development of generalization of principles or theories
resulting in predicting and possibly ultimate control of events.

Methodology is often used in a narrow sense to refer to methods, technology or tools

employed for the collection data as well as it’s processing. This is also used sometimes to
designate data collection to arrive at the conclusion. Infects, it describes that what should
have been done. It provides answers to some of the major questions while search like what
must be done, how it will be employed, how sources of data will be analyzed to arrive at the

For systematic research scientific approach is necessary. It is therefore essential to follow

systematic methodology to arrive at a proper conclusion.

The procedures involved in the concept of research methodology are:-

1) Selection of subject.

2) Selection of project title.

3) Selection of time period.

4) Collection of data.

5) Reliability of data.

6) Analysis of data.

7) Reporting.

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Methodology of Analysis

Data which has been collected through various sources has to proceed and analyzed the
accepted relevant scientific method are used for analyzed processing is done by different
graphs, which clearly show the finding and half us to understand thing is more better way
different table and comparative chart also used for analyzed and the most important ways
was case study and illustration.


The data collected has to processed and analysis is done in accordance with the acceptable
relevant scientific method processing of the data covers editing loading classification.


Editing is a routine task it is process of examining collected data especially in survey to

detest and animate error editing endures completeness accuracy and uniformity


It is process of assign numerical or other symbol to symbol to answer so that response can
be part in a Ltd number of categories.


The large volume of data collected for a search study has to be reduced in homogenous
gropes for getting a meaningful relationship. This is known as classification of data. It
condense data in such way that similarities and dissimilarities can easily be apprehended, so
as to facilities comparison. Classification of data collected can be categorized as by
geographical grouping chronological grouping qualitative and quantitative groupings.


It is a process of summarizing row data and displaying the same in concept from for further
analysis. The tabulation can be simplified in rows and columns; it conserves space and
minimizes exploratory and descriptive statements. Tabulation facilities the process of

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comparison. It assists in various statistical computations. It simplifies complex data, and
gives identify to data and reveals pattern.


Graphic presentation of statistical data gives a pictorial effect. It enables one to present data
in simple, clear and effective manner. It shows what is happening and what is likely to take
place just as quickly as the age is capable of working. A graph is a visual form of
presentation. It provides an attractive and impressive view. It also provides easy comparison
of two or more phenomena.

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Data Collection

Collection of data refers to purposive gathering of information relevant to the subject matter
under study and the methods used depend mainly on the nature, purpose and scope of the
enquiry to be undertaken, as well as on the availability of resources and time.

The data collection can be grouped under two types:-

 Primary data

 Secondary data


Primary data are those which are collected for the first time. They are original in character.
They are collected by the researcher for the first time for her own use.

The source of primary data includes:

1) Direct personal investigation

2) Questionnaire


This implies the situation where the researcher goes into the field of study in person for the
collection of required data. Also, the investigation of this nature is normally confined to a
single locality and the information gathered is capital in nature.


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Every questionnaire method has got its own balance of revaluation and has withheld
information, an questionnaire can be effective informal verbal and nonverbal conversation
initiated for the specific purpose focus on a certain planned contained areas.


Secondary data are those which have already been collected by others. When it is not
possible to collect data in primary form, the researcher may take the help of secondary data.
They are thus which have already been collected for serving the objectives other then what
the researcher might have in his mind.

1) Websites


A website may be the work of an individual, a business or other organization and is

typically dedicated to some particular topic or purpose. Any website can content s hyperlink
to any other website, so the distinction between individual sites, as perceived by the user,
may sometimes to blur.

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Analysis of customer Behavior and Measuring customer Satisfaction

Q.1 How you come to know about TstockMantra Investment?

1. Reference
2. Social media
3. Walk In
4. Incoming Call

 According to survey majority (56.6%) people come through social media while 34%
people are come by reference

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Q.2 What is the motive to associate with Tstockmantra Investment?

1. Learning
2. Investment
3. Trading
4. Insurance


 According to survey 40% people joins for learning purpose while 32.7% people
come for Trading purpose.

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Q.3 What motivates you to invest in share market?

1. Return
2. Saving
3. Investment
4. Wealth Creation


 Wealth creation is the motivational factor for 58.5% people followed by Saving is
the motivational factor for 26.4% people

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Q.4 Which investment option do you prefer?

1. Intraday
2. Short Term (Upto 12 Month)
3. Mid Term (1-5 Years)
4. Long Term (5 Years & more)


 30.2% people prefer the Long term (5 years 7 more) option also 30.2% people prefer
the short term (upto 12 month) option

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Q.5 Which investment option highly attract you the most?

2. Mutual Fund
3. Bond & NCD
4. ETF


 According to survey 84.6% people are attracted by share followed by Mutual Fund
with 13.5% people

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Q.6 In which segment you trade ?

1. Equity
2. F&O
3. Commodities
4. Currencies


Equity segment is the most preferred trading choice of 82.7% people followed by F&O

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Q.7 How much annual return you are expecting in long term (more than 5 years) Investment

1. 5-105
2. 10-15%
3. 15-20%
4. 20% & more


 45.3% people are expecting 20% and more return while 35.8% people expecting 15-
20% return in long term

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Q. 8 How much annual return are expecting in short term (Upto 1 Year) Investment

1. 5-10%
2. 10-15%
3. 15-20%
4. 20% & more


 49.1% people are expecting 10-15% return while 30.2% people are expecting 15-
20% return in short term

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Q.9 Which style of Investment option do you prefer in Mutual Fund?

1. Sip
2. Lump sum
3. Both


 60.4% people are investing in mutual fund through SIP while 34% people are
investing through both the option i.e Lump sum with SIP.

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Q.10 How you rate the services provided to you?

1. Satisfactory
2. Average
3. Unsatisfactory


 3/4th investors (73.15%) are satisfied with the services provided by company

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1. Study is limited to the investors of TstockMantra

2. There is a time limitation for doing the project

3. This study is limited to investors from limited geographical territory

4. We have to do our research in a stipulated framework designed by company

5. There are limited parameters which I have considered while preparing questionnaire

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On the basis of above study and response of investors to my questionnaire, I want to give
some suggestions that are mention below:

 Need to arrange regular “Investor Awareness Programs”, as many investors don’t

know the basic principle of investing

 Company has to prepare their future plan well like vision and mission

 Concentrate more on new innovative client acquisition strategy

 Provide regular update to client on their portfolio on monthly basis

 Provide depth research on IPOs and ETFs which will help retail investors

 Clients are more interested to trade in Equity segments so that company have to focus
on the making new strategy for the Equity Trader to grow the business

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I want to conclude my project by saying that, interest and investment participation in share
market has been gradually growing in India.

As per my survey, investors are more attractive towards the direct equity (share) segment due
to higher possible returns. But investors are ignoring high risk level in equity. Hence more
investment awareness is required. Most of the investors joins TstockMantra for learning and
wealth creation purpose

Most of the investors of the company are satisfied with the advisory services provided by the

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 Most of the people joined Tstockmantra Investment through social media

 Among Them most of the people joined the company for trading purpose.

 While in trading Equity(share) is the most attractive segment.

 In mutual funds, investors are preferring SIP investment rout which is good for new
entry level investors

 In market Majority of investors are expecting 20%+ returns in long term while 10-
15% returns in short term

 Most of the investors of the company are satisfied with the advisory services provided
by the company

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 https://www.google.com/search?
 https://www.justdial.com/Mumbai/Tstockmantra-Investment-Near-Apple-Hospital-
 https://twitter.com/tstock_mantra?lang=en
 https://www.facebook.com/Tstockmantra4u/
 https://in.linkedin.com/company/tstockmantra-investments

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Q.1 How you come to know about TstockMantra Investment?

 Reference
 Social Media
 Walk In
 Incoming Call

Q.2 What is the motive to associate with Tstockmantra Investment?

 Learning
 Investment
 Trading
 Insurance

Q.3 What motivates you to invest in share market?

 Return
 Saving
 Investment
 Wealth Creation

Q.4 Which investment option do you prefer?

 Intraday (1 Day)
 Short Term (Upto 12 Month)
 Mid Term (1-5 Years)
 Long Term (5 Years & more)

Q.5 Which investment option highly attract you the most?

 Shares
 Mutual Fund
 Bonds & NCD's

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Q.6 In which segment you trade?
 Equity
 F&O
 Commodities
 Currencies

Q.7 How much annual return you are expecting in long term (more than 5 years) Investment
 5-10%
 10-15%
 15-20%
 20% & more

Q.8 How much annual return are expecting in short term (Upto 1 Year) Investment
 5-10%
 10-15%
 15-20%
 20% & more

Q.9 Which style of Investment option you prefer in Mutual Fund?

 Lump sum
 Both

Q.10 How you rate the services provided to you?

 Satisfactory
 Average
 Unsatisfactory

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