ASSIGNMENT# 02

NAME: SYED MUHAMMAD ALI

ID: FA17-BBAH-0035

SECTION: DM

COURSE: ORGANIZATIONAL BEHAVIOR

SUBMITTED BY: SIR PERVEZ GHAZI

 ORGANIZATIONAL BEHAVIOR

ASSIGNMENT#2

Questions:

1. Write and introduction of the case study.

ANSWER

This case study is about a business of skin and body care products and the advancement they
brought to tackle their system, the audit and accountability they bring in their trading, employees
franchises and financial system etc. is discussed.
In 1976, Anita Roddick opened the first The Body Shop in Brighton, selling 25 naturally-based
skin and hair care products. The Body Shop International Plc now has over 1,500 stores in 47
countries selling over 400 different products. The Body Shop story, however, is not just of a
highly successful market-oriented manufacturer and retailer of toiletries and cosmetics. Like its
founder, the whole organization is committed to issues such as respect for human rights, animal
and environmental protection. The organization has arranged and supported national and
international campaigns on animal testing in the cosmetic industry, women’s rights, anti-nuclear
testing and coordinated an international protest at the sentencing and execution of environmental
activist Ken Saro-Wiwa and other Ogoni leaders in Nigeria who were fighting to protect their
community from multi-national oil companies. All business organizations need to make a profit
to survive but the emphasis at The Body Shop is on profit with a wider social responsibility i.e.
‘profit with principles.’

2. How the body shop assesses its own business performance whilst

taking into account its different stakeholders groups and their various

signs and objectives?

ANSWER

3. What are the distinct features of Body Shop?

ANSWER

The main distinct features of body shop are that, it openly provides opportunities to its
employees to enhance their qualities, as it doesn’t compromise on quality and due to maintaining
good responsiveness it satisfies its customer and maintain its customer loyalty, it strives to make
the business responsible environmentally, it has an effective supply chain system, body shop
maintains to achieve short term and long term goal strategies.

4. Analyze the Mission Statement of Body Shop, and give your opinion

about it with clarity.

ANSWER

Body shop wants to maintain a healthy environment, their motive is to fulfil the human as well as
the financial meds and demands of their clients, shareholders and franchises. To maintain good
relations of their business on national and international basis. Body shop’s another target is to
include fun, care and passion as a daily part of lives. Hence, they want to analyze and match the
current needs of their customers as well as plan for the future too.