“ROLE OF LIFE INSURANCE AS AN INVESTMENT”

IN

Submitted in the partial fulfillment of the requirement for the degree of

(MASTER OF MANAGEMENT STUDIES)

PROJECT GUIDE SUBMITTED BY

 CERTIFICATE

It is certified that Project Report entitled “ROLE OF LIFE

INSURANCE AS AN INVESTMENT” has been completed by
Rakesh Indrasan in the partial fulfillment for the degree in Master of
Management Studies under my supervision and guidance. The Work
speaks about the sincere efforts of the candidate and I think it is quite
satisfactory and should be accepted for evaluation.

Date…………….
 PREFACE
The project is ‘ROLE OF LIFE INSURANCE AS AN
INVESTMENT.

This project is a part of our two-year degree course of Master of

Business Administration. M.B.A. course imparts the students with
virtues & prepare them to take business world in their stride. In the
final lap of course, Summer Training Project Report prepares student
to face the actual business environment & gives them practical
experience & helps them to view the real business world closely,
which in turn widely influence their conception & perception.

The project assigned to us required a lot of extensive study, as

we had to research the ‘ROLE OF LIFE INSURANCE AS AN
INVESTMENT. It gives us a great deal to exposure to work
environment, which will be very helpful for our future.
 ACKNOWLEDGEMENT
This project has been prepared as a part of summer training during the completion of MMS
programme 2009-11.

I was involved with HDFC STANDARD LIFE INSURANCE for a period of 2 months,
and on the successful completion of this project I would like to express my gratitude to all
the people who have helped me throughout the project. At first, I owe my debt of thanks to
HDFC Standard Life, which gave me an opportunity to do this project work

I wish to extend my deep and sincere gratitude to Mr. Karim who provided me with their
guidance from day one and also helped me whole heartedly to achieve the ultimate goal of
the project. He had introduced me to an idea of Insurance business and what goes behind it.
Also under his guidance and leadership I was able to enhance my inter-personal skills. I
would also like to express my greetings to him for his immense support and guidance in the
selection of the project, its study and preparation of the report.

I would also like to thank all the employees of HDFC SLIC Kandivali, for their expert
guidance and encouragement they have given me in spite their demanding schedule. Their
informal discussions and constructive criticism of has helped this project a rewarding
experience for me.

Last but not the least; these past 2 months were of utmost importance as they added value
towards my path of knowledge. I would like to end this acknowledgement by thanking the
customers, distributor people at large with whom I have interacted during the course of my
training.
 CONTENTS

Sr. No. Particulars Page Till Page

From
1 Objectives of the study
2 Research Methodology
3 History of Insurance
4 IRDA
5 Company profile
6 Products of company
7 Benefits of investing with HDFC SLIC
8 Customer satisfaction
9 Market Share
10 Data analysis & interpretation
11 Conclusion
12 Suggestion
13 Limitation

14 Bibliography

15 Annexure
 OBJECTIVES

• To know the general views of people about life

insurance

• To know the position of HDFC SLIC Life insurance

in the market

• To know, whether life insurance is an investment or

not?
 RESERCH METHODOLOGY
A research methodology is a sample frame work or plan for a
study that is used as a guide for conducting research.

RESEARCH DESIGN

It is the blueprint of the research to be conducted.

Research design used in the study: - Descriptive research
It is the research in which the already existing facts are
studied in the way they exist.

DATA SOURCE:

 Primary data – Questionnaire & interviews

 Secondary data – internet, Magazine and company
literature available.

SAMPLING PLAN

 Sampling unit – HDFC SLIC

 Sampling size - 100
 Sampling procedure – convenience sampling
 Research area – Mumbai (Goregaon, Malad, Knadivali)