Konsep Identitas

Kebun Raya-LIPI
Nov 2019
User Type & Journey
TARGET TARGET CLASSIFICATION TARGET FEEDBACK

VACATIONER
Teen
Adult
Family
EXPERIENCE SEEKER

Local SPORTS
Foreigner
BRAND COMM MEMORABLE GOOD STORY
Personal
& ACTIVATION EXPERIENCE TO SHARE
Group
LEARNER
Intitution
Community
Government
Organisation
GOV. ASSETS
SAFE
GOOD FACILITY
EASY ACCESS
CLEAN AND HEALTHY
GREAT HOSPITALITY
 EXPERIENCE
MEMORABLE

THE NATURE
SINERGIZING

This is a confidential document and may not issued without any permission from COLLAV | Strategic Creative Consultant without written permission, except for the agreed memorandum between the bearer and COLLAV | Strategic Creative Consultant upon the
business contract. For all transmitted content, images, and idea without prior permission will be upon the subject of the Indonesian Intellectual Property Law. . Copyright © 2019 COLLAV | Strategic Creative Consultant. All rights reserved
This is a confidential document and may not issued without any permission from COLLAV | Strategic Creative Consultant without written permission, except for the agreed memorandum between the bearer and COLLAV | Strategic Creative Consultant upon the
business contract. For all transmitted content, images, and idea without prior permission will be upon the subject of the Indonesian Intellectual Property Law. . Copyright © 2019 COLLAV | Strategic Creative Consultant. All rights reserved
 This is a confidential document and may not issued without any permission from COLLAV | Strategic Creative Consultant without written permission, except for the agreed memorandum between the bearer and COLLAV | Strategic Creative Consultant upon the
business contract. For all transmitted content, images, and idea without prior permission will be upon the subject of the Indonesian Intellectual Property Law. . Copyright © 2019 COLLAV | Strategic Creative Consultant. All rights reserved
• Human • Spreading energy
• Happy • Sparks of energy

• East Sun (sunrise) • The Ground

• Lighting the life

• Leaf • Plants and the butterfly

• Water (wave) • Butterfly value that giving good for
flower (nature) ecosystem

• Earth • White (Indonesian Flag)

• Starting point that moving • Red (Indonesian Flag)
round the life • Brown represent land/ground
• Dark orange represent human
• Green represent leaf/plant/nature
• Blue represent water

• Variety of the harmony color as sinergizing with nature.

R : 235 R : 179 R : 175 R:0 R : 228 R:0
G : 49 G : 183 G : 148 G : 172 G : 163 G : 40
B : 35 B : 49 B : 127 B : 217 B : 20 B : 38