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Professor Williams
November 18th 2010
Writing 101
women. Women have always had to struggle with questions of equality whether it was
suffrage and equal rights. This led to discrimination in schools and in the workforce and
has now even come to the point where sports have become an issue in terms of gender
equality. This Gatorade commercial helps to prove the point that at during the 21st
century, women have started to make a stand to show that they are just as good or as
strong or, in some cases, even better off than men. The Gatorade commercial with Mia
Hamm and Michael Jordan fully shows the concept that anything men can do women can
The commercial starts off with Michael Jordan beating Mia Hamm in everything
they are doing, but later shows Mia tying and beating Michael which is a good
representation of the Gatorade slogan “Is it in you?” because it proves that women can
fight harder and often beat men. This commercial aired for a very long time because of
the message it shows. It also shows young girls and teenagers that they too have what it
takes to be a great athlete. Having fantastic female athletes and great female role models
like Mia Hamm has turned society into what it is today. Having two famous athletes in
the commercial also helps to appeal to people because our society is so obsessed with pop
culture that if something on the television shows an important message, people are more
fully shows how anyone can do anything if they really put their mind to it. Gatorade has
always shown this in their commercials with the “Is it in You?” slogan because this asks
the audience what can they can do to go farther and longer in any aspect of their lives, not
just in sports. As a student athlete at the college level, I have seen the ways that men are
still treated better than women. For example, the new Swenson field is designed for all
the sports here at Bridgewater, but still the men’s football team has the first priority on
the field even if the difference is between the field hockey team practicing on the field for
forty-five minutes to prepare for a playoff game and the football team kicking them off to
I believe that even though the situation is getting better, there is still prejudice
against women in sports and how many people think that men are just that much more
superior. Title IX is a law passed in 1972 that requires gender equity for boys and girls in
every educational program that receives federal funding. The article by Sara Lipka, Use
of Interests Surveys for Title IX Compliance is Debated Before Civil Rights Commission,
states that the “government should view women as thinking, discerning individuals
capable of expressing and acting on their interests” (Lipka). This quote makes a very
good point in saying that women can say anything they want to say whether it is positive
or negative and that women have the right to stand up for themselves. In this day and age,
women should have every right and should receive every bit of respect that men do in this
society. The 2007 Gatorade commercial featuring Hamm and Jordan really started giving
the people the idea that women do have the potential to be amazing people, workers, and
athletes.
Gatorade does a very good job with the artwork and catching people’s attention
by using bright colors such as the orange in their logo. Also, using different fields and
different sports really proves that anybody can do anything if the effort is there.
found that many people, not just those in my high school experiences, have had their
lives affected by gender equality. I asked Audrey “As a female athlete growing up, what
are your feelings on gender equality in sports?” Audrey responded with similar feelings
Growing up, I felt as though I had very even opportunities in the sports
and
recreation that I participated in. I guess I never realized it until I got the
varsity
who had not won a championship in many years. The boys’ coach was
Director, and only cared about “his field” and “his boys.” Not only was
this a
gender issue among our team, always fighting for practice time on the
are the
Another person I interviewed is former Bridgewater State College athlete and current
field hockey coach Erika Smith. I asked her, “As a coach at the college level how do you
feel gender equality affects your team’s ability to succeed?” She responded with:
As a college coach, gender equality plays a big role. For example, the
football team wanted full access to the new turf field from 3:30-5:30. It
was not equal for us, so we got to split the time, which makes our team
treatment that we do not receive. I can let it hurt the team, but I don't. I
just do what I can and fight for the team. Title IX has helped women's
conclusion, I do feel that it affects the team's ability to succeed and I will
By interviewing both Coach Erika Smith and Audrey Taylor I came to the conclusion that
the sports world still perceives men as more skilled individuals than women. Hopefully at
some point in the near future, women athletes everywhere can have the same privileges
as men.
In Conclusion, the Gatorade commercial with Mia Hamm and Michael Jordan
sends the message that women can do as well or better than men in all aspects of life.
Title IX was passed to make sure that women had the same rights as men in sports. I
believe that Gatorade did a very good job in making this commercial trying to show
people that women are equal and that “anything males can do, women can do better.”