Presented By:

Deepak Kumar
Omkar Dutta
Shashi Kr. Yadav
 DEGGI MIRCH WALE
Inspiring personalities
Parents: Philanthropic, religious minded and follower of Arya Samaj
After the partition, he came to Delhi having only Rs.1500/- with him.
follows a traditionally established principle of honouring the commitments
and serving his customers the pure and quality product.
"Give to the world the best you can, and the best will come back to you automatically"
Operation
Procure directly from centre of production
Primary consideration of uniform taste
Remove intermediaries
Uses public cold storages
Eliminates intermediaries and reducing costs.
Traditional supply chain
Consumer
Farmer
Retailer
Village Dealer
Wholesaler
Broker
Distributor
Agent
Sole stockist
Shipper
Agent/Broker
Regional distribution
Food Processor
centers
MDH supply chain
Production
State of art plant @ Delhi, Gurgaon (3), Nagaur
(2) and Sojat , Sharjah
Total production capacity 30 tonnes.
in packets sizes of (10g to 500g).
52 different spices available in 140 different
packages
Quality control
Raw material is first cleaned, dried and tested
with the help of special machines
Carefully grounded into the finished product
passing through various stages
Automatic machines have been installed for this
process
Awards for quality
ITID Excellence Award

Naoroji Award

'Arch of Europe‘
Award in
Excellence in
Paris
Production planning
Aggregate production planning as per
availability of raw material and plant capacity
Efficient capacity utilization (regulating batch
size)
Demand driven model (limited shelf life)
Committed distribution Network
Inventory control
Seasonal nature of product
Average inventory carried by MDH is around six
months
Marketing
Standards maintained as food products
50% product is exported
Uniform standard for National and International
market
Developing network of dealers around the world
Distribution
50 super stockist 1000 Stockists and over 4 Lacs
retail dealers
Super stockist carry 21 days stock
Not a single stockist left in last 20 years
Return of shelf life expired stock is 0.5%
Brand image
Degi mirch
Mahashay Dharampal ji
Rajasthan Red Turban
Sales
INR 1.6 billion turn over.
Largest taxpayer in Delhi region.
Conclusion
A true indigenous supply chain role model
Thanks
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