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Mark Vanderbeeken
Entertainment Education
Passive Active
participation participation
Aesthetics Escapism
Immersion
What is an
experience? 4 components of rarity:
Natural rarity
Techno-rarity
Limited edition
Information-based rarity
What is an
experience?
Image credit: Luca Troisi
Experience-driven rarity:
Post-materialistic
Memorable
Unique
Does not conflict with production volume
How can we Experientia services
design an
experience? Understand
Envision Design
Test Prototype
Envision Design
Test Prototype
Cultural considerations:
The US and European markets are
similar
The Asian marketplace is culturally
very different
Korean companies know the Asian
cultural context from the inside
Envision
Pollutant
process
Few services and no Dealers and
and no sustainable boat shows
experiences materials as contact
Privacy Natural light management. Dealer visual
management. I want to wake up while the sun is configurator.
I feel like being rising Electromagnetic glass I see it and want it!
alone, Please do not connected to natural light sensors
Understand disturb, Light or to programmable controls.
opportunity map proximity signals.
Designers skills
Image credit: Yaroslov Yakovlev, Luca Troisi
+ positive elements
– negative elements
Building a yachting culture also involves building
a waterfront culture - from experiential marinas,
Marinas to the attitude to the sea and sea sports.
Next steps
Torino (HQ)
Via Cesare Battisti 15
10123 Torino
Italia