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(TSLA) 02/18/2020
I. Company Description:
Tesla is an automotive company based in the U.S., who specializes in fully electric vehicles. Founded in
San Carlos, CA, their mission is to accelerate the process of the world’s transition into sustainable energy.
Tesla makes a wide variety of electrical cars, ranging from luxury sedans, SUVs, sports cars, and their
latest product which is a fully electric truck. One of the more popular features of their vehicles are their
ability to drive autonomously. The company is led by Elon Musk who is a public icon and avid supporter of
a clean and sustainable world.
Strengths Weaknesses
Constant innovation and advancement Different and evolving government
Cheap labor in certain parts of the world regulations
High demand for automobiles High employee turnover
Consumers have lots of bargaining power
Opportunities Threats
Consistently expanding market Coronavirus can slow sales
Growing demand for environmentally Volatile fuel prices
friendly cars Rising competition
Changing lifestyle and customer groups
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Price History – TSLA (Sep. – Feb. 2020) Fundamental Information
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III. Reasons for the stock rating: Buy
A. Return Factors:
World is turning more to electric cars as demand for clean energy increases
New factories in China and Germany will expand markets
Over a quarter million preorders placed for the new Cyber Truck
B. Risk Factors:
Elon Musk is a generally liked public figure and regarded as a good CEO. However, his multiple
companies can pull his attention in different directions and therefore cannot solely focus on Tesla.
IV. References:
https://www.theverge.com/2020/1/29/21113987/tesla-q4-2019-earnings-results-profit-
revenue-model-3
https://finance.yahoo.com/quote/tsla/key-statistics/
https://www.businessinsider.com/tesla-plan-to-build-factory-in-germany-makes-no-sense-
2019-11
https://stockcharts.com/
https://www.spendedge.com/blogs/swot-analysis-automobile-industry