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There

With such an impressive body of video work, why did you


decide to stop making music videos?

is
My interest was always in movies and the whole video thing
was a tangent, in a weird way. I don’t regret it—it was inter-
esting and fun and I met great people, some of my idols—but

a
I always wanted to make films. I hung around doing it for
about five years longer than I should have; I wasted a couple
of prime years where I could have been making movies. It

Light
coincided with the music business going into the toilet,
financially. In the ’90s it seemed like videos were something
people paid attention to but around 2002 or 2003 it didn’t

That
seem like videos were culturally relevant anymore.

Which coincided with the rise of YouTube and the end of

Never
MTV’s video programming, right?

Yeah, but maybe it will come back around again; I know there’s

Goes
a lot of music out there. I have an iPad and I’ll buy a video I
want to watch for two bucks; I don’t have to watch MTV. A lot
of things seemed to change the music video business.

Out
Your videos were usually big budget affairs, but it seems like
all the budgets have been slashed and the best videos today
are indies.

The Love It forced people to become clever and do a lot with a little.
I made a lot of big budget videos and a lot with reasonable

Stories budgets, too.

of Director Whether it’s after-hours dancing in South African juke joints, moon-
walking in spaceships or jet skiing in the Los Angeles harbor, Mark
Hour Photo, the story of a sadistic grocery store photo tech played
by Robin Williams that Romanek wrote and directed. It earned modest
Like the video for “Cochise” by Audioslave, where you used
only fireworks to light the band...

Mark Romanek Romanek takes you everywhere you want to be. The Chicago-born
director was one of the true auteurs of the MTV era, creating award-
acclaim, and by 2005 Romanek was ready for a follow-up, but a series
of development nightmares, business battles and some unlucky events The song seemed explosive sounding to me so I thought of
winning clips that defined and redefined the ways music videos were kept him from putting out a new film. His production for the adaptation a Fourth of July fireworks display. I was looking for ways to
By Drew Tewksbury made and watched. No longer were videos simply advertisements for a of A Cold Case, starring Tom Hanks, was caught in limbo, then Romanek light things differently because it seems like light, or the cap-
band—in the pre-MTV era, music videos were called “promos”—Romanek signed on for A Million Little Pieces, which fell apart when the author turing of light, is the essence of what filmmaking is: thinking
created short films that interpreted sounds into full-on visions. He of the popular book was famously outed as a fraud. After stepping about ways to light things.
followed Jay-Z through gritty N.Y.C. landscapes for “99 Problems,” cap- down from the Benicio del Toro-fronted The Wolfman, Romanek has
tured Johnny Cash’s final moments in the Flemish-painting-come-to-life finally found his way with his telling of Kazuo Ishiguro’s book, Never Looking at your photography, videos and films, it seems you
heart wrench of “Hurt,” and his oft-imitated images from Nine Inch Nails’ Let Me Go. think this way about cameras, too. “Closer,” for example,
“Closer” stirred controversy with their secret-chamber, proto-porn style The film tells the story of three children at an English boarding has this old, Victorian-era, Daguerreotype film style. What
submerged in Sepia tone. Then there was “Scream,” the $7 million space school who grow up together, learning about love, friendship and the ter- interests you in technology and film?
odyssey for Michael and Janet Jackson’s collaboration which premiered rifying truth of their existence. Starring Keira Knightley, Carey Mulligan
on prime time television and holds the Guinness World Record for the and Andrew Garfield as the young adults born into a quiet yet insane My early experiences were very, very analog. There’s a
most expensive music video ever made. world, Never Let Me Go is filled with subtle, exquisite moments of hope romance there that goes back 150 years or more. There’s
Romanek joined the prestigious ranks of Michel Gondry, Spike and despair. Technically a work of science fiction, Romanek’s artistic skill something tactile and appealing about those gadgets; the
Jonze and Chris Cunningham in 2005 when The Director’s Label and deft interpretations of light, nature and humanity infuse the film with sewing machine sound of an old camera is kind of romantic.
released a compendium of his video and commercial work. That same all the ache and beauty of a Joy Division song. I embrace all the digital stuff; I’ve been shooting on the RED
year, he chose to stop making music videos, shifting his focus to fea- Here, FILTER speaks with Romanek about his long history of video [Digital Cinema] cam and I find it all very interesting and
ture filmmaking. In 2002, he released the skincrawlingly creepy One making and the emotionally enrapturing vision of Never Let Me Go. exciting in its own way, but I still think that film has poetry to

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A music video is a marketing tool for a rock band that needs to grab
you by the collar and work on a small screen and be controversial
and clever or gimmicky. It’s a different thing; it’s fun and part of
pop culture. But telling a movie story that’s trying to have depth
of emotion and have real meaning for people, it was a whole other
thought process—especially when it’s based on a respected, bril-
liant and beloved novel. And it’s more complex because a music
video is usually just a song and a movie is an entire separate tool
kit in the ways you communicate meaning and emotion.

What drew you to Kazuo Ishiguro’s book in particular?

I’ve read all his books; I got this the week it came out. I was
unbelievably moved to tears by the end of it. I was also really How does the Fiesta get more miles per gallon than
engaged intellectually by the issues in the book; it really deliv- many hybrids?* Two words: thoughtful engineering.
ered quite an impact. I guess I’m drawn to things I’ve never quite The kind that understands that giving the Fiesta a
Ti-VCT engine will allow it to squeeze every last
seen before and I felt a film like this would be rather original. It
drop. Or that a line cutting through the taillamp will
Mark Romanek with Andrew Garfield and Keira Knightley on the set of Never Let Me Go took the soft science fiction things we’ve seen in other films, make the Fiesta more aerodynamic, and therefore
but its tone and attention [were different]. I had trouble finding more fuel-efficient. But these are only a few of the
it. I really wanted to reconnect to tactile arts and crafts, a touch- of the gimmicks that I used was making it a bit enigmatic or puzzling a template to [compare this film’s] look and sound [to] and that’s many reasons the Fiesta can go farther than so
able version of crafting film, because I felt like I was getting too or something you took in with your right-brain and not your left-brain. very exciting. I’m also looking for something that’s daring in the many other cars. Including all those hybrids.
removed from that process with all the computers and everything. Over the 15 years of making music videos, I got extremely comfort- sense that you’ve never seen it before but that has a sincere
able with the craft and technical side of filmmaking so I had a pretty expression about being human beings in the world—basically IT’S A PRETTY BIG DEAL.
Much of Never Let Me Go feels like a candid photograph; it cap- good handle on that stuff, just from doing it over and over. That really something that isn’t full of shit. I thought this story has both of
tures these emotional experiences that feel very intimate. With helps you as a feature filmmaker because you don’t really have to those things.
all the cameras rolling on set, how do you help your actors create worry about that stuff; you can worry about the more subtle, nuanced The overarching theme that intrigued me is that life is of a
these emotional scenes? challenges of making a film, which is telling the story correctly. limited length. We only have 80 to 90 years if we’re lucky and then
it’s over. What the book seemed to be about was how to make the
I don’t know if you can convey that but you have to hire people At many points during the film, the natural atmosphere of a scene best use of that time—how you come to the end of your life and
who have that skill set to access the emotions and the technique becomes its soundtrack. How did you make that choice? not regret how you lived it. It’s hard not to be moved by a book that
as actors, and have the talent to blank out all the distractions. It’s examines that. But what Ishiguro did was so clever because he
what great actors do; you try to create an environment conducive One of the things I wanted to do with the movie was to create a hybrid concentrated life into these young people’s lives, as well as what
to that as much as you can. A lot of actors can read the lines and between a Japanese and British sensibility. It was already going to be a he made terrible about bioengineering.
not bump into the furniture, but to create a work of art out of a very British movie because of where we were pointing the camera, so I
performance in a 90-minute movie is quite an accomplishment. For thought it would be interesting for the filmmaking to take on a subtle Your film doesn’t tend to dwell on that subtext. Was that intentional?
them to do it and to be so young is kind of astonishing. Japanese quality; that carried through to how we approached the sound
of the film as well. I was trying to evoke the part of nature that was the I don’t think about these things that much. I don’t think about the
What sorts of things did you learn from making music videos that passage of time, whether it be the sound of crashing waves or wind or broader social, controversial aspects of it because it’s my job as a INTRODUCING THE NEW FIESTA
you transferred onto Never Let Me Go? the ticking of a clock. A lot of attention was paid to that aspect. storyteller to make a love story. And there are several things you

Alex Bailey
fordvehicles.com
could discuss that usurp how this love story exists in this parallel
I guess what I liked about making music videos was that in order for That seems different from your music video past where the song dic- world. I thought about how human beings behave emotionally and
them to bear repeated viewing, you had to make it so people were like, tates what’s on-screen; here, the sound reflects what is on-screen. what they want and [I focused on] how to make this love story
“We have to see it again” or “I don’t mind watching that 10 times.” One moving and engrossing and tragic.  F

*EPA-estimated 29 city/40 hwy/33 combined mpg, automatic SFE vs. 2010/2011 hybrids.
44 . FILTER Fiesta SES shown. EPA-estimated 29 city/38 hwy/33 combined mpg, automatic.
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