Shop
C H E C K-U P
PL ATFORMS
T F I understand the pros + cons of selling on
Etsy versus having my own site, and am
confident I am on the correct platform(s)
for my business.
T F (If only on Etsy) I understand how to
analyze my traffic data in order to know
when to expand to my own site.
GOAL SETTING
T F I can name my personal and financial,
end goals.
T F I can name my personal and financial,
intermittent goals.
T F I have turned my limitations into my
unique selling points.
PRICING
T F I am aware of the problems with pricing my
products solely based on market rates.
T F I know what I make per hour, per product.
T F I know my profit margin on every product,
and have intentionally pruned low-margin
products from my shop.
SOURCING MATERIALS
T F I have a state Tax ID number in order to be
tax exempt in all my business purchases.
T F I am currently purchasing all my materials
at a wholesale rate.
T F I am aware of my various purchasing
options, outside of my local stores.
LISTINGS
T F I have built item listings that offer upsell
options to my customers.
T F I know the general tips + tricks for getting
found in Etsy search.
T F I know why I should avoid deactivating
listings, offering too many options, or
relying solely on my product description to
communicate information.
© 2018 DEBROSSE; ALL RIGHTS RESERVED.
BRANDING
T F I can confidently state my Brand Mantra
and Brand Personality.
T F I have a well-developed brand differentiator.
T F I can define my current audience(s). I am
also aware of my untapped audiences, and
am regularly developing products in order
to reach them.
PRODUCT PHOTOS
T F I am confident in the quality and
conversion rate of my photography style.
T F I am able to achieve a consistent
background in all my photos.
T F (If no DSLR) I am confident in my ability
to shoot with my iPhone.
SHIPPING
T F I know when and how to use calculated
shipping and shipping profiles.
T F I know how to optimize my products for
the most cost-effective shipping.
T F I have done a test shipment and have
adjusted my product packaging to improve
my customers brand experience.
T F I have professional business cards and/or
inserts that I include with all my orders.
CUSTOMER SERVICE
T F I am cultivating the character of my
shop through my interactions with my
customers.
T F I commit to, and understand that my
customer is always right.
T F I regularly save myself time through
utilizing preset Etsy snippets.
TAXES
T F I annually write off my business expenses.
T F I regularly track my expenses, and
categorize them appropriately.
COPYING
T F I know best practices to ensure that I am
creating original work.
T F I understand my legal rights as it relates to
my knitwear creations.
T F I have tools and processes in place that help
me privately work through the frustrations
of being copied.
SELLING PAT TERNS
T F I am selling patterns, and am confident in
my professional delivery of them.
T F I have a tool/process for easily calculating
the yardage required for my pattern.
T F I understand the difference in my hourly
rate and potential ROI while selling
patterns versus finished products.
I N S T A G R A M   
T F I know how to simultaneously serve my
various audiences on Instagram, careful not
to alienate any particular one.
T F I am familiar with the progression
of Instagram content trends, and am
intentional to not just post “pretty” photos.
T F I plan my feed ahead of time, use the
business account to post at optimal times,
and limit who I follow.
PLANNING
T F I have separate processes for organizing my
week versus future projects.
T F I know how to analyze my previous years
sales data in order to predict this years sales.
T F I strategically organize my year in order to
be best prepared for busy season.
TOTAL NUMBER
OF TRUES:
See next page for assessment!
 Score
0 - 21

PROPS FOR OPENING A SHOP +

C H EC KI N G O N I T’S H E A LT H!

Your heart is clearly in this, and you’ve already taken

the hardest steps. To move from where you are to
where you want to be, you’ve still got a bit of a heavy
lift ahead of you. The good news is that I’ve already
done the hard work, the long hours, and the tedious
research, and compiled it all into a single resource for
you. The MasterClass will soon allow you to be able to
answer true to all these questions, in a fraction of the
time and effort it will take you to get there on your
own. If you’re interested, I would love to have you.

21 - 30

KUDOS! YOU’VE GOT A SOLID FOUNDATION.

You’ve got a good thing going, and can grow it to the

next level by capitalizing on a handful of opportunties,
processes, and strategies that you’re currently leaving
on the table. The MasterClass will help you fill in
+ capitalize on these gaps, as well as build on your
existing strengths, in order to move your shop from
good to great. If you’re on the fence about enrolling
and want to chat with me more specifically about your
unique shop offerings and goals, I’d love to hear from
you. Reach me at hello@debrosse.com.

31 - 41

WOOT! YOU’VE GOT THIS THING IN THE BAG.

Keep the momentum going strong, and I look forward

to seeing you around!

© 2018 DEBROSSE; ALL RIGHTS RESERVED.