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ETM

Department of Engineering and


Technology Management

Technology Management Seminar Series


Graduate Seminars – Fall 2010
Black Swans, Blockbusters and Biotechnology:
Reflections on the Perils and Promise of Life
Science Innovation

Abstract:

Disruptive biotechnology platforms from emerging


companies hold great promise for exploiting Day: October 22, 2010
innovation, but often face legitimacy hurdles due to
their liability of newness. Nascent firms must learn
new roles with limited precedent, and establish ties Time: 3:15 pm – 4:20 pm
Mark Ahn, PhD with an environment that may not fully understand or
Associate Professor, Willamette University value their existence. Room: FAB 10
1900 SW 4th Avenue
Background: After three decades and over $90 billion in 2009
Mark J. Ahn, is Associate Professor, Global Management at revenues, the biotechnology industry has created Portland, OR 97201
Atkinson Graduate School of Management, Willamette important breakthroughs in human therapeutics,
University; and Principal at Pukana Partners, Ltd. which devices and diagnostics. Also, as the market
provides strategic consulting to life science companies. He capitalization of the biotech industry surpassing big
previously served as Chair, Science & Technology pharma companies shows, the biotech industry is also
Management, Victoria University at Wellington, New an important source of value and new venture
Zealand. Dr. Ahn was also founder, President, and Chief creation with over 700 publicly listed firms in North
Executive Officer of Hana Biosciences. Prior to Hana, he America, the European Union, and Asia-Pacific.
served as Vice President, Hematology and corporate officer
at Genentech, Inc., as well as held positions of increasing Are we ready for the challenges ahead? This
responsibility at Amgen and Bristol-Myers Squibb Company. discussion will explore the hype, hope, and
Dr. Ahn also serves on public and venture capital-backed opportunities ahead in the context of innovation,
Board of Directors for RXi Pharmaceuticals, Access performance and value creation. Reviewing global
Pharmaceuticals, Genesis Biopharma, Periocyte, and and local examples, we will consider how Oregon-
Mesynthes. based life sciences firms can enhance their venture
Ahn has published widely in the biotechnology industry readiness to achieve legitimacy in the scientific
including recently released Building the Case for community, mobilize resources and talent, and attain
Biotechnology commercial success.
(http://www.buildingbiotechnology.com/casebook/).

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