CASE STUDY TOPIC

AMAZON EYS ONLINE SALES BOOST THROUGH “FIRE” SMARTPHONES

Question Number: 01

What is driving Amazon’s entry into the smartphone market? Is it an ego trip?

Amazon wants to capture smartphone marketplace share from Apple and Samsung. It is extra
profitable to Amazon fireplace user. Therefore, Amazon fire has characteristic in a few parts like
the fire game and the smartphone’s camera. Because amazon has robust virtual and technical
background support, customer can advantage extra garage by the use of cloud system and
down load music, books and firms for free. Moreover Amazon fire has price benefit about $199
for contract smartphone. So it isn't an ego ride for Amazon fire.

Question Number: 02

How does it fit in Amazon’s vision ‘to be earth’s most customer centric company; to build a place
where people can come to find and discover things’ might want to buy online’?

Customer, modern and potential, because of these current shoppers, Amazon fires are far extra
cheaper than Apple and Samsung, notably in arrangement smartphone including AT&T, for
these current client, they will be brought have the strong component touching salvation profit
transfer music, corporations then books. Amazon using its newly designed camera helps
humans understand the Photographic material’s price truly then quickly, as makes Amazon
acquire extra opportunity in conformity with appeal to then persuade purchasing of Amazon. 2.
Competitor, Apple yet Samsung might also have a better digital or technical heritage between
clever telephone area, it do additionally have helpful reputation among clever smartphone
area, both about them are the market chief with the latest lookup results, hence because
Amazon, the greatest online purchasing internet site is their benefits, as additionally may
additionally keep theirs interior virtue between smartphone area, however into method
according to acquire more market share, Amazon bear in conformity with observe the want
segmentation, deflect new technology.
Question Number: 03

What strategic focus does the move signify? What alternatives are open to Amazon and how could
Amazon pursue them?

This strategic focus about bringing greater customers now not only within smart phone area
however additionally within Amazon online shopping numbers, online buying wish stay keep
the just vital interior business because of Amazon, Amazon fireplace are simply a device in
accordance with steady the contemporary patron and bring extra dynamic customers, loyalty
then buying habit the almost essential part Amazon may centered on. Of course, reaching
consumer loyalty yet repeat purchases has been key in accordance with Amazon’s success.
Many dot-coms failed due to the fact it succeeded into accomplishing awareness, however not
loyalty. Amazon completed both. In their SEC filing those emphasis whether they crave to
obtain this. They say: “We labor in accordance with gain repeat purchases by way of imparting
easy-to-use functionality, fast and reliable fulfillment, timely purchaser service, feature-rich
content, yet a trusted traffic environment”.