S I N G U LA R I T Y

UNIVERSITY
@pfinette
drill sergeant. studies in economy and psychology.
product marketing. country manager. founder. ebay.
founder. merger and acquisition. Vice president.
founder. author. speaker. venture capital.
ultradistance runner. mentor. mozilla. social
entrepreneurship. pilates trainer. non-profit.
google. founder. SINGULARITY UNIVERSITY.
 Entrepreneurship

Global Impact Technology

Our mission is to educate, inspire and
empower leaders to apply exponential
technologies to address humanity’s
grand challenges.
That’s it.
10 Things
about entrepreneurship
1
BETTER
mediocrity
IS exhausting & boring
Superior
Products matter
10x
not 10%
first and second rule
Creativity, Inc. by Ed CatMull
2
faster
it’s your Main
advantage
the mythical man-month by frederick Brooks
3
LOUDER
be known
or be nothing
polarize on purpose
damn good advice by george lois
4
EXPLICIT
“EXPLORATORY EXPERIENCES THAT TRANSLATE
VISIONARY KNOWLEDGE INTO A STRATEGIC PLAN
FOR CAPTURING FUTURE OPPORTUNITIES”
~ Foresights & Trends Conference
8 words
or less
 verb.
8 words
or less Target.
Outcome.
Monitor
vaccines
to prevent Spoilage
Teach
kids
employable skills
inspire
students
to become entrepreneurs
START with why by Simon Sinek
5
focusED
make the main thing
the main thing
the art of the start by guy kawasaki
6
networked
stronG vs weak ties
luck is what happens when
preparation
meets
opportunity
~ Seneca the Younger, 4 BC – AD 65
give and take by adam grant
7
smartER
SURVIVORSHIP

BIAS
SURVIVORSHIP

BIAS
hard facts by jeffrey pfeffer
8
resilient
Failure is
inevitable
* even when you’re steve jobs.
little bets by peter sims
9
ignorant
there are
no rules
* as long as it’s not illegal!
…especially not for you.
do the work by Steven pressfield
☠
t h e r e a r e

no maps
actually, there are maps
they are just not yours

(and they are full of dragons)

bonus
think
big
the TWO most important Questions
 E S T
A R D
the TWO most important Questions
H
What do You do

if You have 10x

the resources?
What does it take to

make the problem
GO AWAY?
do something
meaningful
Summary
Better FASTER
LOUDER EXPLICIT
FOCUSED NETWORKED
SMARTer RESILIENT
IGNORANT No Maps
start
now
The future is a
renewable resource.
you’ll be fine
(*) if everything else fails: call me.
 HERETIC

http://theheretic.me