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Marketing in an event without being a sponsor of it -
Possible cases -
Giving a talk in a conference related to your domain.
Can be Very Very Effective

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Writing an article about your business and advertising through it -
I really don't think it makes sense until you write an article in a third person's language, this
will basically mean referral marketing.
Not so Effective

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Making a video from text resources -

One needs to be very creative for this. If you can do it yourself do it, it can be GREAT. But if
you need to pay for it, consider paying for some other marketing resources.
Can hit the jackpot for you. Its extremely viral.



 
Marketing by a 'for Profit' Organization for a social cause with or without cooperative efforts
of a Non-Profit Organization.
Basically adding a social flavor in marketing campaigns. Its for BIG companies, not small or
medium.
'Save Tiger' by Aircel. Making your customer emotionally attached to you.

  
 
Public Involvement to make your advertisement, so that your advertisement can connect to
more similar people.
Maggi did it, just a while back.
Again, only for BIG companies

Reality Marketing - Reality shows, an extension to it.

  
 
A strategy to create interaction among target audience and customers. Topics are mostly
focused on some customer needs.
Buzz going out about Facebook privacy settings is basically community marketing
Again, for big profiles, having a large audience.


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Partnering up with complementary product/service businesses for needs, leads, or even
monetary compensation.
The most powerful for start up and small businesses. You just need to have one speciality in
order to leverage for any other need.


 

 
Directly reaching out to your customers involving an emphasis on trackable, measurable,
positive responses from consumers (known simply as 
 
 in the industry) regardless
of medium.

1. Direct Mail
2. TeleMarketing
3. Email Marketing
4. Door-to-door
5. Leaflet
6. Brochure
7. Voicemail
8. Coupons
9. Media
10. Next Best Action Marketing (Discussed Below)

The most powerful for many businesses

TV direct marketing would be a 4 sec advertisement asking for direct response.




 
Marketing using databases of potential customers.
Kind of essential in this era.

Permission Marketing - I guess all of you here, would understand that by name, nothing more
than that in it.

 
Introducing a gaming environment at an interaction point with customers to drive
participation and engagement.
Very Interesting and new concept.
Startups do not need to invest in designing apps and all for this. Thanks to some gamification
companies - Bunchball, BigDoor, Reputely



 
Marketing on a worldwide scale based on global relationships
Aditya Birla group did this some time back
Only for BIG companies



 
Unconventional, relies on creativity rather than budgets. Should be based on human
psychology.
Concentrate on profit than sales, growing customer relationships than new customers,
cooperating than competing, one product or service than many, individuals or small groups
than large groups
Šundreds of books available, learn but do not replicate...   


 
  
 
Small, medium, large business, all can advantage from it

 - Get people talking among themselves. Mouth-to-Mouth

 - Self iterating marketing strategies.
! 

 - Consumers do not realize they are being marketed. An actor wearing a brand
in a personal public appearance or chatting over internet

"

"
 

 
Get found by potential customers

#$%, the biggest of inbound marketing. SEO in itself is big enough to specialize over several
years. I believe its the answer to all e-commerce websites.

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Concentrate on one or small group of individuals who have influence over potential buyers.

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Focus on growing and retaining existing customers.
Card Carrying in most of the big retail stores.

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Strategy, compensation (not a salary/fixed amount) to promoters/associates/partners for not
only sales made by them but sales made by other similar people introduced by them in the
structure
Amway is based on it.
Awesome, IF you can execute it. My suggestion, keep away from it.

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Personalized tactics, based on psychology and social media.
Nano Car by TATA, they over ruled their TV advertisement to go for Nano Marketing

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In-comprises various new media, blogs and social networks. This is spiral, you can use these
platforms for other mentioned marketing too.

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Consider the actions you can take for a specific customer and execute the best one.
For Inbound Marketing, use it for lead to sales
For B2B, a very powerful strategy


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Very very interesting. Localized wireless advertising. Transmission through bluetooth, GPS,
GSM or WiFi. Interested customers can accept to receive through a device capable of
receiving the transmission.

- $ 
 
 
Šappy, satisfied customers doing a word of mouth marketing for you.
The most effective and must marketing for every business