Brompton Introduction

Brompton Bicycle is a British manufacturer of folding bicycles based in Greenford, London

In July 2016 Brompton developed an e-bike named the Brompton Electric
The rising fuel costs and the perception of e-bikes as an efficient and eco-friendly commute
option have driven the expansion of the global e-bikes market
Massive shift in consumers who are fitness conscious
Previous studies have found that the barriers to cycling are: safety concerns, the weather,
inconvenience, lack of fitness, lack of time and too much effort
E-Bikes have allowed some people to overcome those barriers to cycling
Elderly/less fit people are now able to cycle with less effort and reduced journey time
Research has found demographics of e-bike users: populations of people who tend to cycle
less, such as women, older adults, people with physical limitations and people with longer
distances to travel (MacArthur et al (2014))
Most e-bike sales are in Western Europe and sales are consistently increasing in Europe
E-bike wine tours have become popular in the last few years especially in the south of
France
Offer day tours that make cycling wine tours accessible for the elderly/less fit/disabled

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Notes
Brompton Bicycle is a British manufacturer of folding bicycles based in Greenford, London
In July 2016 Brompton developed an e-bike named the Brompton Electric
Brompton aims to make and sell 100,000 bicycles a year by 2022
Gained popularity in the last 20 years
Improved battery and motor technology means they can travel longer distances and are
faster and more affordable than before
The rising fuel costs and the perception of e-bikes as an efficient and eco-friendly commute
option have driven the expansion of the global e-bikes market
Massive shift in consumers who are fitness conscious
Market research has shown: EU demographic is more male dominant at around 90%
Previous studies have found that the barriers to cycling are: safety concerns, the weather,
inconvenience, lack of fitness, lack of time and too much effort
E-Bikes have allowed some people to overcome those barriers to cycling
Elderly/less fit people are now able to cycle with less effort and reduced journey time
Research has found demographics of e-bike users: populations of people who tend to cycle
less, such as women, older adults, people with physical limitations and people with longer
distances to travel (MacArthur et al (2014)
Most e-bike sales are in western Europe as you can see on the graph by Pike 2009 which
was an estimate of the number of e-bikes that will be sold
Graph by Statista (2016) shows the number of e-bike sales is consistently increasing in
Europe
When looking at commuters - recent survey of 2,000 commuters commissioned by Evans
Cycles estimated that by switching from car/train/bus/tube to e-bikes commuters could
save an average of £7,791 over five years
E-bike wine tours have become popular in the last few years especially in the south of
France
Offer day tours that make cycling wine tours accessible for the elderly/less fit/disabled

https://www.electric-bicycle-guide.com/electric-bicycle-statistics.html (Pike)

https://www.apexbikes.com/e-bike-sales-and-statistics/ (Statista)

‘E-bikes in the North America: Results from an online survey’

URL: https://ppms.trec.pdx.edu/media/project_files/E-bikes_in_North_America.pdf)