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One of the most important parts of an editor's job is spreading the word about a new book in-
house and we have lots of opportunities to do that, from the first editorial meeting, to our pre-
launch, to our launch, to marketing meetings. And then I also make a point to call different sales
reps who I have a relationship with, who I think would really enjoy the book. I make sure to reach
out to someone in marketing if I think yeah that's the person who's gonna love this book.