News
SBI Scheme for Ashok Leyland
Vehicle Financing Launched
K Sridharan, ED-Finance, Ashok Leyland (extreme left) and J Chandrasekaran, General
Manager (SME Business Unit), SBI, exchange the agreement papers. R Narayanan, Chief
Manager (SME), SBI, and P Pradeep Kumar, General Manager, SBI are also present.
6 30 ecomet
1112s to VRL
Ashok Leyland launched the ecomet 1112 in
Karnataka by delivering 30 trucks to
Vijayanand Roadlines, a longstanding cus-
tomer. At a function organised in Hubli, the
vehicles were handed over to Vijay
Sankeshwar, Chairman-VRL group of compa-
nies, by V M Hombali, GM-South.
The ecomet 1112 has the highest pay-
load of 7.5 ton in its class and is fitted with
proven and highly efficient 'H' series (BS2
compliant) engine.
The ecomet range of vehicles have
earned a reputation for excellent perfor-
mance with low maintenance costs. These
trucks have been popular in parcel, logis-
Ashley News / December 2005
ASHOK LEYLAND AND State Bank of India
tics, construction and market load applica-
tions all over India. With better product
features and economics of operation, the
ecomet 1112 is all set to be a popular choice
among transporters.
Hombali said that VRL had a reputation
for customer service and Ashok Leyland was
proud at the VRL Group claiming ownership of
the first ecomet 1112.
have entered into a preferred partnership for
financing the entire range of Ashok Leyland
commercial vehicle sales. It is a national level
tie-up covering all the States and Union Ter-
ritories of India through more than 9,000
branches of SBI - the largest banking net-
work in the country.
According to the MoU, SBI branches will
offer loans on soft terms to potential cus-
tomers for the purchase of any model from
the full range of Ashok Leyland vehicles. Be-
sides the obvious benefit to both the
organisations, customers stand to benefit
through soft loan at competitive interest,
quick processing, extended repayment sched-
ules and low margin offered by the scheme.
The scheme also provides working capital for
vehicle operators to meet fuel expenses etc.,
at competitive interest rates.
The market launch of the scheme was
made at Madurai, jointly with long-standing
dealership, T V Sundram Iyengar and Sons.
10 Ashok Leyland customers received their
vehicle documents.
V S Ravichandran, Head – CG LCV; V M Hombali, GM-South;
Vijay Sankeshwar, Chairman – VRL group of companies;
M V Ravichandar, GM-CVs, Sundaram Motors.
VRL is listed as "the largest fleer owner"
in the country in the Limca book of records
for its fleet strength of 1, 869 vehicles. Among
the 1061 MDVs VRL owns, 796 are Ashok
Leyland (including 161 buses); 339 of the 531
LCVs VRL owns are from Ashok Leyland.
Now, also

News
Business Superbrand

ASHOK LEYLAND - already a 'Consumer Superbrand' - has also been

selected as "one of the 60 strongest business brands in India" by Business
Superbrands, an international authority on brands.

Two third prizes:

Four ABCI Awards • 'Headlines' in

Ashok Leyland won four prizes at the

Ashley News
1/2004 issue
7
• www.ashok
45th Association of Business
leyland.com
Communicators of India (ABCI)
(under 'Digital
awards.
Two second prizes: Communication'
• 'The Leh of the Land' category).
article in Annual Report
2003-2004 (under
'Features' category)
• 'Think About It' column
in Ashley News 4/2004
issue (under 'Special
Column' category)

Back to School
At a function organized by Alwar's Labour Department, Ashok Leyland Alwar
distributed 500 school bags to children studying at schools run by the Child
Labour Project (Ministry of Labour), Government of India. The aim of the project
is to stop child labour and bring back the children to schools. The photograph
shows A K Chopra, Manufacturing Manager - Alwar, giving away a school bag to
a student.

Ashley News / December 2005

News

The visiting
Ashok Leyland
team along with
Tie-up for Weichai Engines
the Weichai
THE ASHOK LEYLAND Engines Business Weifang, China and finalised the proposal.
team
Group has entered into a 'strategic co-op- This tie-up will extend the Company's
eration' with Weichai Power of China for range considerably. Ashok Leyland will offer
Lucien
offering engines in the higher horsepower select models of Weichai genset engines upto
Pattianadane
(leader), B Girish, range. A 17-member delegation led by 500 kva (against the present 30kva - 125
T S Anantharajan, Rajinder Malhan, ED-Business Development kva). Weichai's marine engines (280hp - 1200
S Rajesh and S and Antony Lobo, Head-Engine Business hp) would also be marketed by Ashok Leyland

8 Ravishankar with
the trophy.
group visited Weichai Power's facility in in India.

Lots of Energy !
THE ENCON TEAM from Ennore emerged a winner (in the Engineering
category) at the National Convention on Energy Conservation Initiatives
for Industries organized by the Andhra Pradesh Productivity Council (APPC)
at Visakapatnam.
Selected from among 10 industries, the team's project involved energy
saving methods in machine tools, furnaces, equipment, compressors,
utilities and pumps, saving nearly Rs 1.65 Crores. During a technical
discussion, the team's project on utilities was taken up for implementation
by L&T, Ultratech, Vizag Steel and TVS Motors.

Lakshya winners
Synchroniser - the CFT from Bhandara - was declared second
runner-up at Lakshya 2005, an annual contest conducted by
NITIE, Mumbai. They won the bronze trophy under the Operation
Management category.

Ashley News / December 2005