Research Paper-1

Semester-8

FACTORS INFLUENCING RETAIL STORE IN INTERIOR

DESIGN

ANILKUMAR

ABSTRACT
The Internet has developed into a brand new marketing and online transactions are
rapidly increasing. this study was the main focus of retail industries in interior de-
sign Help to Deciding the choice of choosing the merchandise. The Factor which
considered by Customers while deciding the brand's names, Product Qualities, etc
the patron perceives online purchases. The life varieties of Indian Consumers goes
to the Market. The Retailer has targeted the patron of upper, middle and lower-class
people. Because People need a feel-good Experience whether or not they need to
spend a bit more. People Moving toward luxury products. This, in turn, offers a
spread of products and services to the world market. .The needs of the Customer
are rapidly changing at a far faster rate. .Retailing is one in every of the rapidly
growing sectors within the industry. The Retailing types are malls, Supermarket,
Hypermart Convenience stores, Branded Stores
Introduction

The History and Evolution of Retail Stores

Mom and Pops: 1700s-1800s.

Research Paper-1 Semester-8

A "mom and pop" store could be a colloquial phrase for a tiny low, family-
owned, independent business. within the 18th and 19th centuries, old age and par-
ticularly by the 1880s, these stores were plentiful throughout the us. Many of those
stores were drug stores or general stores selling everything from groceries and fab-
rics to toys and tools. People during now were also expanding settlements across
the country and creating new towns. it absolutely was not uncommon for every
town to possess a mom and pop store offering general merchandise that would be
purchased for standard of living.catch-all stores are less common, family-owned
businesses are still out there. Of the nearly 30 million small businesses in America,
19% are family owned and 1.2 million are pass a man and wife. These stores can
some types the nostalgia factor and capture customers' desire to support small,
family-owned businesses. they'll also appeal to customers' desire for personaliza-
tion and a fun boutique experience that includes human connection. Today, there's
something of a generational divide in how people wish to shop. Of BabyBoomers
who grew up with brick-and-mortar as their default, 72% primarily shop in-store.
this is often in contrast to Millennials, 67% of whom shop in online stores.
Branding the interior

Understanding the merchandise and therefore the necessary quantities need-

ed on display and in immediate storage is paramount to successful merchandising.
Retailers’ stock tends to vary regularly, so flexibility is that the key to a functional
display fixture. The positioning of merchandise within the inside is incredibly im-
portant. Retailers understand their key products and what draws their customers
needs. The retail designer must use this wealth of data and skill to rearrange the
products throughout the shop in order that the customer is enticed from one to a dif-
ferent on a selected journey. consider a well- known brand and therefore the associ-
ated color, pattern, logo, sound or scent. Understand the merchandise and who
might pip out. Analyze the approach to life of somebody who would use this brand:
What car do they drive? Where do they live? what proportion money do they earn?
And most significantly, what would they expect from a retail experience?
Research Paper-1 Semester-8

Developing an interior concept

The interior-design process for retail has distinct elements: store design and
store layout and spaces. Design deals with the atmosphere, image and appearance
of the shop lighting, display hardware, shelving, and aisle space must be carefully
planned and sketched out with the inside design team. the inside scheme often takes
its lead from the graphic guidelines, through understanding the aspirations of the
end-user and thru analyzing the competition. the problem of layout is worried with
the particular placement and arrangement of products to maximise the shopping
experience and use space This information is portrayed through visual research or
‘mood boards’ that specify clearly the thought process and concepts of the look
team but are going to be interior orientated instead of graphically based. The key
features of the visual research are then extracted into ‘stories’ that result in explicit
ideas about the inside design scheme.

Flagship stores

The job of the flagship store is to push the brand in large, key retail sites
round the world. the inside is usually an extension of that found in an exceedingly
retailer’s supermarket but produced to a better specification and with unique fea-
tures that act as a brand statement. The flagship store influences the brand choice
made by the buyer through creating an exhibition-like experience that's more sort
of a tourist attraction than an area to buy. the concept is that the buyer will visit a
flagship store, may or might not purchase goods, but by visiting, they commit the
brand and will shop within the retailer’s other stores closer to home. The flagship
store may be a clever marketing tool and aims to subconsciously stimulate the buy-
er into choosing a selected brand.

Format Description The value proportion

Research Paper-1 Semester-8

Branded These are exclusive showrooms either A complete range of the products
stores by manufacturer or franchised out. are available for a given brand of
certified product quality.

Specialty The focus is on specific customer The customers have greater choice
Stores needs. and can compare brands.
They carry most of the brands
available for them.

Department These are larger Store having wide One-stop-shop catering to

Stores Variety of Products, organized into
different departments like clothing, customer needs
housewares, toys, etc
Supermarkets These are extremely large self-service One-stop-shop catering varied cus-
retail outlets with vast variety. tomer needs

Discount These stores offer a discount on the Offer low Prices

Store retail price. By selling high volumes
this reap economies of scale.

Hypermart These are larger than a supermarket, They offer low prices, vast choice is
sometimes with a warehouse appear- available including services such as
ance generally located in quieter parts cafeterias.
of the city.

Convenience
These are small self- service formats They have a convenient location
Store located in crowded and close to resi- and extended operating hours.
dential area

Shopping An enclosure having different formats variety of shops and products are
Mall of in-store retailers available under the roof
Research Paper-1 Semester-8

Stakeholder

A stakeholder is a person, organization, group, or society at large that features a

stake within the business.stakeholders is internal or external to the business. A stake

could be a vital interest within the business

Comparison of major retail format

A Variety of Groups Motivation Challenges

Customers Purchases, product quality, low Limited time, technological

prices. complexity, comparing different
brands.
employees Steady income, good work con- long working hours, over-
ditions, and welfare, respect whelming number of customers,
from consumers pride of work- limited staffing, fear of being
ing for a well-known company fired.
executives Increase stock value, good Decreasing profit from online
salary, stockholder and consumer sales, a Large number of em-
satisfaction. ployees to manage, satisfying
multiple stakeholders.
community Job opportunities provided by City planning management, dif-
the mass merchants, quality and ficulties for local retailers to
prices of the goods, wellbeing of operate against low prices of
the community mass merchants.

Suppliers Increase in sales, a good rela- Maintaining quality goods, ma-

tionship with retailers, quality terial costs, price expectations
goods, reputation. from merchants and consumers,
environmental costs.

stockholders Return on investment, a rise of Understanding business, uncer-

stock, the wellbeing of mass tainty of stock prices, rise in
merchant online shopping, competitor
prices.
Shipping
Sustainable business needs, rela- Rising fuel costs, operations
Services tionship with retailers, profit, management, maintaining fresh
customer satisfaction. food, city regulations competi-
tor costs.
Research Paper-1 Semester-8

or its activities. an ethical right may include the proper of a consumer to not be in-

tentionally harmed by business activities• Affect a business

• Be suffering from a business

• Be both suffering from a business and affect a business

Retailer factors influence on consumers in-store experiences

Many of the consumers' in-store experiences were created through interactions (or
lack of interactions) with the shop personnel. Interaction between the personnel and
consumers is crucial for the way consumers perceive service encounters. Often,
very subtle aspects of the personnel's behavior contribute to positive feelings, e.g.a
smile, good wishes for the longer term, holding the door or swiftly being available
for the consumers. it absolutely was obvious that positive in-store experiences were
created when the personnel made extra efforts and stretched beyond the 'necessary'
service level. Consumers' experiences, positive and negative, also associated with
the competence of the personnel: their ability to supply helpful pieces of recom-
mendation, to grant suggestions on what might suit the patron, or to handle to com-
plaint well
Lifestyle stores
The concept of the approach to life store was derived from the concept that chain
stores could provide a various product range under one brand. This was seen as be-
ing aspirational for the patron, as they might then put an entire lifestyle experience.
the approach to life store can incorporate all of the retail sectors by offering fash-
ion, homeware, and entertainment departments. the approach to life store some-
times sees the merger of diverse retailing, like a bank with a coffee house, or a
sports store with a technology area. Photographer: Richard Davies
M&S LIFE STORE Gateshead, UK
Research Paper-1 Semester-8

DESIGNER= JOHN PAWSON

DATE= 2004
The M&S Life store incorporates a various product
range under one roof, making it a ‘lifestyle’ store.
Characteristic of John Pawson, this particular design
explores how architecture could also be shaped around
rituals of use instead of conventions of form. It draws
on the essential Pawson vocabulary of wide floor-
boards, Quiet white walls, floating benches, the shadow gap, floor-to-ceiling gla-
zing with minimal frames, the optimal treatment of sunshine and a restricted palette
of natural materials.
Important Influencing Factors

When processing the previous literature to search out what Specific Consumer
Traits and Online Behaviour that has to be identified, I gained knowledge of which
factors that were highly important for online consumers. The people name is
Brengman, Geuenes, Weijters, Smith, and Swinyard in the of (2005) segment of
online internet consumers through first identifying the net usage lifestyle of each
consumer; they believe that the net experience is very relevant for the identification
of the web consumer. Lifestyle is, as presented above, describing a bunch of con-
sumers' characteristics and is expressed as an individual's demographics. These li-
ving patterns show what opinions and interests a consumer has for sure products,
for what reasons and which interest they need on the net, the net usage. The study
concluded that four-segment groups may be conceptualized and these would cate-
gorize the web consumers in keeping with their shopping behavior. the various at-
tributes, that designate these segments, show that the factors Price, Trust, and Con-
venience are highly relevant influencers on the web consumer shopping behavior
(Brengmanetal.,2005).
Research Paper-1 Semester-8

Retail store layout

The mercantile establishment layout is vital for maximizing revenue for brick-and-
mortar stores. By setting a concept, retailers can strategically direct shoppers to
high-priority products and drive impulse sales. an efficient mercantile establish-
ment design also makes the space organized and straightforward to navigate, which
is vital for providing an honest customer experience.
Retail Store Floor Plan

Loop Floor Plans Apparel, accessories, Toy,

homewares, kitchenware,
and specialty Retail stores

Grid Floor Plans Shelf-stocked goods such as

books, toys, specialty Foods,
hardware, and homewares

Angular Floor Plans Designers, retail store arti-

sans, Showroom and acces-
sories retailers, and limited
collections

Free-flow Floor Plans personal care, specialty

brand, and mixed-use stores
like bakeries that also dis-
play packaged goods
Research Paper-1 Semester-8

Diagonal Floor Plans Self-serve kiosks, tech, elec-

tronic stores, and beauty and
cosmetic retailers

Forced-path Floor Plans Furniture stores, home

decor, experiential retail
stores, and showrooms

References

1. https://study.com/academy/lesson/what-is-a-stakeholder-in-business-definition-examples-

quiz.html

2.http://dl.booktolearn.com/ebooks2/engineering/architecture/9782940411221_basics_interi-

or_design_retail_design_904f.

3.https://www.bigcommerce.com/blog/retail/#what-is-retail

4.https://www.academia.edu/10267321/A_PROJECT_REPORT_On_CONSUMER_BEHAV-

IOUR_IN_ONLINE_SHOPPING.

5 https://corporatefinanceinstitute.com/resources/knowledge/finance/stakeholder/