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Mittal School of Business

Academic task 2

Presentation Case Based

Name of the faculty member: Kawalpreet Singh Max Marks- 30

Course Code: MKT201 Course Title: Essentials of Marketing
Class: BBA Section: Q1804_G2
Date of Allotment: 5th August, 2019 Date of Submission: 10st October, 2019

Objectives Topic Details Nature of Academic Marks

of Task
Academic (group/individuals)
Activity
To test the Faculty will form a group of
students 5-6students. Then will provide a
analytical and case study to each group and then
presentation the group will present that case in Group 30
skills the tutorials on the date allocated
by the course instructor.
Evaluation will be made using the
rubrics, which are attached below

Registration number and Name Case Date

1. 11815397 Kumar Kishlay Nayan Whiskey and

2. 11807139 Sonali Singh Cheddar: 16, August 2019
3. 11808250 Bishu Pradhan Ingredient
4. 11806923 Pratik Aman Branding at the
5. 11807067 Devchandra Nongmaithem
Caesan Cheese
Cooperative

6. 11800646 Nandini Gupta

7. 11807208 Ritish Gaba

Hunley, Inc: 23, August 2019

8. 11806907 Kovvuri Satya Vinay Reddy

Casting for
9. 11812063 Prabhav
Growth
10. 11814389 Gulzar Singh
11. 11814583 Raju Basumatary

12. 11810104 Mutum Yaikhomba Sagacity Tea:

13. 11807662 Nakul Dutta What Direction 30, August 2019

14. 11814412 Aditya Kandu for Growth

15. 11815818 Gangulakunta Yaswanth
Reddy

16. 11816186 Samiullah Samkanai

17. 11809802 Pooja Singh

18. 11809091 Aprajita 6, September

19. 11815470 Anamika
Wiikano 2019

20. 11815861 Anupam Anand

Orchards

21. 11806894 Shinde Laxman

22. 11807785 Mohd Rameez

Ethiopia: An 13, September
23. 11800960 Sinisha Kent
Emerging Market 2019
24. 11806403 Pankaj Chaudhry
Opportunity
25. 11808699 Juliana S AO

26. 11801381 Neeraj Cepuros Foods

27. 11815326 Sarthak Puri Malaysia: 20, September
28. 11807754 Erukulla Neeraj Finding the 2019
29. 11810706 Tridisha Saikia Secret Sauce for
Growth
30. 11809972 Anmolpreet Kaur
31. 11807545 Chinni Madhu Venkata
Raghavendrabharadwaja
32. 11807766 Akshita

33. 11811913 Rishi Raj Behl

Montes Calçados: 27, September
2019

34. 11809320 Saksham Verma

A Step Ahead
35. 11810782 Mukul Kumar

36. 11814152 Shubham Raj

37. 11807439 Pratush Singh Rajput

CNS Worldwide 4, October 2019
38. 11807637 Jaskaran Singh

39. 11816211 Mohammad Wasil Hedayat

 Rubrics for Evaluation
Rubrics for Written Report
Parameters Marks Excellent Good (60% Fair (40% to Poor (0 to
(80%-100%) to 80%) 60%) 40%)

Identification of the 2 Identifies & Identifies and Identifies and Identifies and
understands Understands
Main Understands some of the understands
all of the issues in the few of the
Issues/Problems main issues in most of the issues in
case study
the case main issues in case study
study the case
Analysis of the Issues 5 Insightful and Thorough Superficial Incomplete
thorough analysis of most analysis of analysis of
of the issues
analysis of all some of the the issues
the issues issues in the
Comments on 10 Well Appropriate, case
Superficial Little or no
effective documented, well and/or action
solutions/strategies
Reasoned and Thought out inappropriate suggested,
(The solution may be pedagogically solutions to
in the case already comments some of the and/or
or proposed by you) appropriate about issues inappropriate
comments on solutions, or solutions to all
solutions, or in the case
proposals proposals for study of the issues in
solutions, to the case study
for solutions, to
all most of the
issues in the
issues in the
case study
case study

Links to Course 3 Excellent Good research Limited Incomplete

research into and research and research and
Readings and
the issues Documented Documented Links to any
Additional Research links to the links to any
with clearly material readings readings
documented reads
links to
class(and/or
 Rubrics for Presentation

Excellent Good Fair Poor

Delivery and Very clear and Clear flow of ideas Most ideas flow Hard to follow the
concise but flow
Enthusiasm
Flow of ideas. focus is lost at Of ideas. Lack of
2
Demonstrates times enthusiasm and
passionate interest Demonstrates interest.
in the topic and Limited
interest in topic
Visuals Visuals augmented Use of visuals evidence of of
Limited use No use of visuals.
and extended related to the visuals loosely
2 material related to the
comprehension
of the issue sin material
Staging unique ways
Uses stage effects, Uses stage effects, Limited use of No use of stage
such as props, such as props, stage effects, effects
costumes, costumes, and/or used in
a
2 sound effects, in sound effects,
a unique and in an effective manner
dramatic manner to that did not
enhance
manner that extend the
enhances understanding of
understanding of
the understanding the issues in the the
of the issues in the case study
Involvement Excellent
case studyand Questions and Questions Little or no
of the class: salient discussion discussion and attempt to engage
points that addressed discussion the class in
-Questions addressed
elucidated important learning
-Generating material to information that surface
2 develop deep developed features of
discussion
the topic
understanding understanding
-Activities

Limited use of
Appropriate and Appropriate activities to
imaginative activities used to clarify
understanding
activities used to clarify
Excellent response Good response to Satisfactory Limited response to
to class response to
Response to Class questions and
student questions and class questions discussion with
Queries 2
comments and discussion with and discussion no reference to
discussion with some with limited theory/research
appropriate connection reference to
content made to theory and
supported by theory/research research
Rules and Regulations for this academic task
1. Peer Rating is applicable for report and it
must be given on the day of presentation in front
of faculty, with proper clarification of which part
done by which team member.

2. Official front page must be used for the report.

3. Only 1 report to be submitted by each group,

which will be handwritten and all must
contribute towards writing of report so 5
different handwritings will be checked.

4. Group can divide the task into different parts

and also assign a group leader mutually as per
their discretion.

5. Proper formals for both boys and girls

applicable at the time of presentation. Tie
compulsory for boys and scarf for girls.
6. Quality of content will matter the most but
make sure all the parameters mentioned in the
rubrics for report are covered.

7. Marks for report will be zero in case

presentation is not given and similarly marks for
presentation will be zero if report is not given.

8. In case the student has left or not participated

in that case his peer rating will be zero.

9. PPT to be mailed on official email address on

the day of presentation. Subject will be subject
code, case name and date
Email address – kawalpreet.24938@lpu.co.in
10. During the conduct of CA if any indiscipline
is done, half marks of anyone creating nuisance
from audience and full marks in case you are a
participant in CA.
Format for peer rating
Name Peer Signatures Comments
Rating

Evaluator