“Media is manipulated to target a particular

audience for different purposes.”

How have I connected with the central
idea?

Key Concepts
Related Beginning Emerging Developing Proficient
Concepts
My dance/slogan/billboard is My dance/slogan/billboard is My dance/slogan/billboard is My dance/slogan/billboard is
not persuasive and does not kind of persuasive and makes persuasive and makes the really persuasive and
make the product I am selling the product I am selling product I am selling appealing. effectively makes the product I
Function appealing. appealing only to some people. am selling appealing.
None of the decisions I made The decisions I made about the The decisions I made about the The decisions I made about the
supported the purpose of elements of my elements of my elements of my
communication to my audience. dance/music/advert kind of dance/music/advert all dance/music/advert all really
Communication supported the purpose of supported the purpose of supported the purpose of
communication to my audience. communication to my audience. communication to my audience
in a powerful way.
I do not understand how to use I kind of used the particular I used the particular strengths I effectively used the particular
the media to communicate my strengths of this form of media of this form of media to strengths of this form of media
intention. I did not use the to communicate my intention. I communicate my intention. I to communicate my intention. I
Audience audience to help me make kind of understand the needs of understand the needs of my fully understand the needs of
decisions about my work. my targeted audience. targeted audience. my targeted audience.
There is very little evidence There is some evidence that I There is evidence that I have There is real evidence that I
that I have thought about the have put a lot of thought into put a lot of thought into the have put a lot of thought into
way my work could be the way my work could be way my work could be the way my work could be
Perspective interpreted differently by interpreted differently by interpreted differently by interpreted differently by
Knowledgeable – Write a powerful statement or quote that would show your
understanding about media...
Media uses strategies and techniques to communicate a message and influence us to buy
How well have I developed my Transdisciplinary
attitudes? Skills?
Communication Skills
Design Cycle
Use this box to provide evidence of how
I did not Creativity I showed your communication skills have
Choose 3 out of the 6 phases from the design
show a lot cycle
of… that really helped you develop and guide your inquiry.
developed during this unit.
How did that phase impact the choices you made? How did you enhance your design in that phase? How
much…
did your design appeal and impact your target audience? Explain what you did in that phase? Respond to
Enthusiasm Presenting:
one or more of these questions.
(Expressive -The way you communicate
ideas)
Confidence
I have been a really strong communicator in
expressing my ideas to the team. I have
How
alsohas my learner
listened to other profile
people’s opinions and
developed? This stage
learntwas thatreally

How has my learne

have valued their ideas. I have
I did not show I really showed that I am when people communicateimportant we can often because of
This stage was special twostronger
reasons.and First, our
that I am a
communicator, Transdisciplinary
a communicator,
reflective, risk-taker Connections
build
because
our ideas to make them
we had an
reflective, risk-taker and and thinker during this more powerful. Expressingteam myself had moreto look at
opportunity to front
express other
thinker during this unit. unit.
Choose a photo of you either in Music, Physical Education openly
or Art andof in of people hasschools
helped in
me Bangkok
ourselves and share the to learn what theywhat
you expressing yourself. Explain
you are doing in the photo and how it connects to the design be more confident.
designcycle.
we have Talkbeen
about how your specialist
looked like. We wanted classes
have helped you develop your understanding of the central working
How idea.
well on.I We
have could my Transdisciplinary
developed to stand out so we knew
Viewing:
skills
finally? communicate
(Receptive -The wayour you look we would
at things) need to be
message.
I chose to We share alsomyhad a unique
learning experience
by creatingthrough a
chance
Physical toEducation.
look at aware
what
We also usetothe
different design cycle
look.
I am much more of how organize
other teams awere
to
andcompose
use space in adoing.
flash mob
visualdance.
way. IThe nowdesign cycle
Everyone
maximizehad
developed ourdifferent
space ideas
andto use compose
Secondly,
larger a dance.
text In this
ouritteam
so had
ideas.
photo This was good to
I did not I effectively standsyou outwillandsee us doing
is easy soa flash
to read. many
Color mob
ideas. during
is alsoThis was
show or use showed and used see
the because
Year 5 Assembly.the Our purpose
a Ichance was for to
uscreate
to think
an important aspect of how look at things.
the skills the skills needed challenge
awareness wasfor awhich
community and
about service
and considerprojectall
needed for for this unit. Thinking about colors go best
interpreted
in collecting differently
this unit. Presenting together cantoiletries
enhancefor thepeople
the inimpact
things
overall Northern
that itwere
because
Thailand. weOur alltarget
think audience was at
possible Year
forthe 4 to
us and do. All
has on me and the people looking
differently.
Year 6 students.TheImain Our flash mob dance
ideaslevel was to
wereofaccepted
design. I think have a deeper
thing
informwas them that towe all in things
bring from we
because home knewto that
could see why
contribute to the each team ideas
collection drive.makeWe practiced
new ideas
made
duringthe PE decisions
and lunchthey time toand develop
we could our choose
dance. the
Viewing
did.
This Presenting
was a greatwas waya to expressbetterourselves
ones in the next
This phase was an exciting timeHow
because we could
we express great
see how
because
ourselves waywealltoour show
had toand
smaller
use our ideas were
body
phase ofcoming
and thevoice
designto
together. For example, our logo and photo was nowshare beingour
communicate learning
connected to the brochure
a message tocycle.
our targetand audience.
poster. The
Brainstorming
colors we chose were relevant to the logo. All the ideas processwere
Expressing and explaintogether
working
ourselves ourin a fun and
ideasway making
is like
a fun our
dance design
is a
creative
come alive. We could see the results of all the decisions ideas
powerful more
we made
way deeply
toas aand
team.with
connect waypeople
to let our because
thoughts