Source: Sekaran (2003) Planned Sequence of Topics and/or Learning Activities: 1. 2. Introduction to Research. Scientific Investigation. • 1. A scientific approach to 3. Technology and Business Research. business research 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition. • 2. Initial stages and design 5. The Research Process: Steps 4 and 5: of a research project Theoretical Framework Hypothesis Development. • 3. Qualitative business 6. The Research Process: Step 6: Elements of Research Design. research 7. Experimental Designs. 8. Measurement of Variables: Operational • 4. Quantitative business Definition and Scales. 9. Measurement: Scaling, Reliability, research Validity. 10. Data Collection Methods. • 5. Research reporting and 11. Sampling. managerial decision 12. Data Analysis and Interpretation. 13. The Research Report. making 14. Managerial Decision Making and Research. Course Textbook
• Uma Sekaran (2003), Research Methods for
Business: A Skill Building Approach, 4th Edition, John Willey & Sons, Ltd. What is Research ?
• Just close your eyes for a moment
to think about that ? ? Why Should I Care About Research?
• Answering questions and making decisions
• We encounter research every day • Common sense (intuition) is often wrong What is Research ? Research is simply the process of thoroughly studying and analysing the situational factors surrounding a problem in order to seek out solutions to it. Basically, Research is the process of problem- solving. Research = Re + Search
Business research • A systematic and organized effort to investigate a specific problem encountered in work setting, that needs solution • Encompassing the process of inquiry, investigation, examination, and experimentation. Can be defined as • An organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem • Various areas in management: e.g. marketing, finance, HR, strategic What is the purpose to do Research? What is the purpose to do Research? • 1. Finding problems • 2. Analyzing the problems (Analyzing Data) (Let data do the talking and serve as the departure point of analysis) • 3. Solving the problems • 4. Proposing solutions (Erasing the problems and Predicting problems) Types of business research • Applied research To solve a current problem faced by the manager in work setting • Basic research To generate a body of knowledge by trying to comprehend how certain problems that occur in organization can be solved Manager and Research • Some reasons why professional manager should be knowledgeable about research • Managers can hire consultants or researcher • Internal or external consultant Some Tips for making study a success • Choose your supervisor carefully: Be bold, be polite and get to know your supervisor. A good supervisor welcomes interaction and treats students as collaborators. • Get a good group: Nothing helps more than finding a nice bunch of people to work with, either in a study group or as a part of the subject’s assessment. While you will be tempted to work with friends or people from similar disciplines or cultures, some of the best group are those with people in them from completely different backgrounds. • Set aside study time and the right location: Set aside regular study time and set up a home office to allow you to work effectively. • Network: Establish a network among your peers and teaching staff. • Visit the library: The library will become your best friend. You can search the world in seconds and download all the information you need. • Have fun Have fun and a gratifying experience learning this course!