The quality of social networking relationships

Empowered by social media, individuals are active content creators in social networking

sites. This has brought new changes in business environment, of which social commerce is one

of them. Social commerce, a new stream in e-commerce, highlights the role of technological

advancements to develop a new social commerce era. In social commerce era, individuals

share their knowledge, experiences, and information about the products and services with

peers, providing a supportive environment in an online context. Drawn from social support

theory, relationship quality, and social media concept this research proposes a model to

investigate the role of social factors that impact on relationship quality and social commerce

intention. A survey conducted on Facebook, a popular social networking site, and PLS-SEM

method was applied to empirically test the proposed model. The results offer a valuable picture

of social factors that influence relationship quality and social commerce intention. Towards

these ends, the study highlights a new picture of consumers' behaviour in social commerce era.

It provides a new theory in the area of research - social commerce. Practical implications of the

research also highlight new technological changes in e-commerce platform and provide new

strategies to firms to adopt these new technological advancements.(Hajli, 2014)

Millions of contemporary young adults use social networking sites. However, little is

known about how much, why, and how they use these sites. In this study, 92 undergraduates

completed a diary-like measure each day for a week, reporting daily time use and responding to

an activities checklist to assess their use of the popular social networking site, Facebook. At the

end of the week, they also completed a follow-up survey. Results indicated that students use

Facebook approximately 30 min throughout the day as part of their daily routine. Students

communicated on Facebook using a one-to-many style, in which they were the creators

disseminating content to their friends. Even so, they spent more time observing content on
Facebook than actually posting content. Facebook was used most often for social interaction,

primarily with friends with whom the students had a pre-established relationship offline. In

addition to classic identity markers of emerging adulthood, such as religion, political ideology,

and work, young adults also used media preferences to express their identity. Implications of

social networking site use for the development of identity and peer relationships are discussed.

(Pempek, Yermolayeva, & Calvert, 2009)

Social networking sites like MySpace, Facebook, and StudiVZ are popular means of

communicating personality. Recent theoretical and empirical considerations of homepages and

Web 2.0 platforms show that impression management is a major motive for actively participating

in social networking sites. However, the factors that determine the specific form of self-

presentation and the extent of self-disclosure on the Internet have not been analyzed. In an

exploratory study, we investigated the relationship between self-reported (offline) personality

traits and (online) self-presentation in social networking profiles. A survey among 58 users of

the German Web 2.0 site, StudiVZ.net, and a content analysis of the respondents' profiles

showed that self-efficacy with regard to impression management is strongly related to the

number of virtual friends, the level of profile detail, and the style of the personal photo. The

results also indicate a slight influence of extraversion, whereas there was no significant effect

for self-esteem.(Krämer & Winter, 2008)

Statement of the Problem

 To know what are the most used social networking site within the STEM students in

Jesus Reigns Christian Academy.

 To know the connection between social networking sites and interpersonal

communication.

 To know how many students is in favor of using SNS

 To know how many student is in favor of using interpersonal communication

Reference

Hajli, M. N. (2014). The role of social support on relationship quality and social commerce. Technological

Forecasting and Social Change. https://doi.org/10.1016/j.techfore.2014.05.012

Krämer, N. C., & Winter, S. (2008). Impression Management 2.0: The Relationship of Self-Esteem,

Extraversion, Self-Efficacy, and Self-Presentation Within Social Networking Sites. Journal of Media

Psychology. https://doi.org/10.1027/1864-1105.20.3.106

Pempek, T. A., Yermolayeva, Y. A., & Calvert, S. L. (2009). College students’ social networking

experiences on Facebook. Journal of Applied Developmental Psychology.

https://doi.org/10.1016/j.appdev.2008.12.010