Вы находитесь на странице: 1из 14

This is a list of Pearson Professional & Career, Pearson Canada, FT Press, PH Professional Business, and Wharton School Publishing titles available by the chapter on Pearson Custom Business Resources.

Accounting:

Accounting and Taxation

o

o

o

o

o

o

o Bamber/Braun/Harrison, Managerial Accounting, 1/e, © 2008 NEW! Bodnar/Hopwood, Accounting Information Systems, 10/e, © 2010

Bonner, Judgment and Decision Making in Accounting, 1/e, © 2008

Harrison/Horngren, Financial Accounting and Financial Tips, 7/e, © 2008

Horngren/Harrison/Oliver, Financial and Managerial Accounting, 2/e, © 2009

Pollard/Mills/Harrison, Financial and Managerial Accounting, 1/e, © 2008

Scholes/Wolfson/Erickson/Maydew/Shevlin, Taxes & Business Strategy, 4/e, © 2009

Auditing/Accounting Information Systems

o

o

o

o

o

o Arens/Elder/Beasley, Auditing and Assurance Services: An Integrated Approach, 13/e, © 2010 Beasley/Buckless/Glover/Prawitt, Auditing Cases, 4/e, © 2009

Cullinan/Wright, Cases in the SEC Files: Topics in Auditing, 1/e, © 2003

Horngren/Datar/Foster, Cost Accounting: A Managerial Emphasis, 13/e, © 2009

Romney/Steinbart, Accounting Information Systems, 11/e, © 2009

Trussel/Frazer, The Lakeside Company: Case Studies in Auditing, 11/e, © 2008

Financial Accounting

o

o

o

o

o Beams/Clement/Anthony/Lowensohn, Advanced Accounting, 10/e, © 2009 NEW! Harrison/Horngren/Thomas, Financial Accounting, 8/e, © 2010

Hirst/McAnally, Cases in Financial Reporting, 5/e, © 2006

Fraser/Ormiston, Understanding Financial Statements, 9/e, © 2010

Reimers, Financial Accounting: A Business Process Approach, 2/e, © 2008

Government and Not-For-Profit Accounting Finkler, Financial Management For Public, Health, and Not-for-Profit Organizations, 3/e, © 2010

o

o

Freeman/Shoulders/Allison, Governmental and Nonprofit Accounting: Theory and Practice, 9/e,

o

© 2009 Ives/Johnson/Razek/Hosch, Introduction to Governmental and Not-for-Profit Accounting, 6/e, ©

2009

International Accounting Choi/Meek, International Accounting, 6/e, © 2008

o

Managerial Accounting NEW! Braun/Tietz/Harrison, Managerial Accounting, 2/e, © 2010

o

o

NEW! Oliver/Horngren, Managerial Accounting, 1/e, © 2010

Principles of Accounting

o

o

o

o

o Horngren/Harrison, Accounting, 8/e, © 2009 Horngren/Sundem/Stratton, Introduction to Management Accounting, Chap. 1-17, 14/e, © 2008

May/May, Effective Writing: A Handbook for Accountants, 8/e, © 2009

Pollard/Mills/Harrison, Principles of Accounting, 1/e, © 2007

Slater, College Accounting, 11/e, © 2010 *Study guide and working papers also available

www.pearsoncustom.com

Keyword: PCBR

This is a list of Pearson Professional & Career, Pearson Canada, FT Press, PH Professional Business,

Coming Soon in Accounting! McGovern, College Accounting, 1/e, © 2011

Business Communication:

Bailey, Writing and Speaking at Work: A Practical Guide for Business Communication, 4/e, © 2008

Bell/Smith, Interviewing for Success

NEW! Bovée/Thill, Business Communication Today, 10/e, © 2010

Bovée/Thill, Business Communication Essentials, 4/e, © 2009

Boyer, Giving and Receiving Feedback (Module)

Boyer, Phone Skills (Module)

Cox, Vocabulary Basics for Business

Ettinger/Perfetto, Communication for the Workplace

Gayeski, Managing Learning and Communication Systems as Business Assets

Gehris/Szul, Communication Technologies

Gessert, Dress for Success (Module)

Kline, Listening Effectively

Kline, Speaking Effectively

Munter, Guide to Managerial Communication, 8/e, © 2009

Munter/Russell, Guide to Presentations, 2/e, © 2008

Munter/Paradi, Guide to PowerPoint: For PowerPoint Version 2007, 1/e, © 2009

O'Rourke, Management Communication: A Case-Analysis Approach, 4/e, © 2010

Thill/Bovée, Excellence in Business Communication, 8/e, © 2008

Tisdale, Effective Business Presentations

Coming Soon in Business Communication! Chaney/Martin, Intercultural Business Communication, 5/e, © 2011

Business Law:

August/Mayer/Bixby, International Business Law: Text, Cases and Readings, 5/e, © 2009

Cheeseman, Business Law: Legal Environments, Online Commerce, Business Ethics, and International

Issues, 7/e, © 2010 Cheeseman, Contemporary Business Law and E-Commerce Law, 6/e, © 2009

Cheeseman, Legal Environment of Business and Online Commerce, 6/e, © 2010

Kubasek, Environmental Law, 6/e, © 2008

Kubasek/Brennan/Browne, Legal Environment of Business © 2009

Moran, Employment Law: New Challenges in the Business Environment, 4/e, © 2008

Coming Soon in Business Law! Sovereign, Personnel Law, 5/e, © 2011

Decision Science:

Business Statistics Berenson/Levine/Krehbiel, Basic Business Statistics: Concepts and Applications, 11/e, © 2009

o

www.pearsoncustom.com

Keyword: PCBR

Coming Soon in Accounting! McGovern, College Accounting, 1/e, © 2011 • Business Communication: • Bailey, Writing

o

Evans, Statistics, Data Analysis, and Decision Modeling, 4/e, © 2010

o

Groebner/Shannon/Fry/Smith, Business Statistics: A Decision Making Approach, 7/e, © 2008

o

Levin/Rubin, Statistics For Management, 7/e, © 1998

o

Levine/Berenson/Krehbiel/Stephan, Statistics For Managers Using Microsoft Excel, 5/e, © 2008

o

Levine/Krehbiel/Berenson, Business Statistics: A First Course, 5/e, © 2010

Management Science/Operations Research

o

o

o

o Balakrishnan/Render/Stair, Managerial Decision Modeling with Spreadsheets, 2/e, © 2007 Moore/Weatherford, Decision Modeling With Microsoft Excel, 6/e, © 2001

Render/Stair/Hanna, Quantitative Analysis for Management, 10/e, © 2009

Taylor, Introduction to Management Science, 10/e, © 2010

Production/Operations Management Anupindi, Et Al., Managing Business Process Flows, 2/e, © 2006

o

o

Arnold/Chapman/Clive, Introduction to Materials Management Casebook , 2/e, revised edition, © 2004

o

Bozarth/Handfield, Introduction to Operations and Supply Chain Management, 2/e, © 2008

o

Chapman, The Fundamentals of Production Planning and Control, 1/e, © 2006

o

NEW! Chopra, Supply Chain Management, 4/e, © 2010

o

Fawcett/Ellram/Ogden, Supply Chain Management: From Vision to Implementation, 1/e, © 2007

o

NEW! Foster, Managing Quality: Integrating The Supply Chain, 4/e, © 2010

o

Heineke/Meile, Games And Exercises In Operations Management, 1/e, © 1995

o

Heizer/Render, Operations Management, 9/e, © 2008

o

Heizer/Render, Principles Of Operations Management, 7/e, © 2008

o

Krajewski/Ritzman/Malhotra, Operations Management: Processes and Value Chains, 9/e, ©

2010

o

Latona/Nathan, Cases And Readings In POM, © 1994

o

Pinto, Project Management: Achieving Competitive Advantage, 2/e, © 2010

o

Schmenner, Plant And Service Tours In Operations Management, 5/e, © 1998

Coming Soon in Decision Science!

Anupindi/Chopra/Deshmukh/Van Mieghem/Zemel, Managing Business Process Flows, 3/e, ©

2011

Groebner/Shannon/Fry/Smith, Business Statistics: A Decision Making Approach, 8/e, © 2011

Heizer/Render, Operations Management, 10/e, © 2010

Heizer/Render, Principles Of Operations Management, 8/e, © 2010

Levine, Statistics for Managers, 6/e, © 2011

Economics:

Econometrics Stock, Introduction to Econometrics, 2/e, © 2007

o

General Knowledge o Brock, The Structure of American Industry, 12/e, © 2009 NEW! Carlton/Perloff, Modern Industrial Organization, 4/e, © 2005 NEW! Cooter/Ulen, Law and Economics, 5/e, © 2008 NEW! Ehrenberg/Smith, Modern Labor Economics, 10/e, © 2009 NEW! Folland/Goodman/Stano, Economics of Health and Health Care, 6/e, © 2010 Hoffman/Averett, Women and the Economy: Family, Work and Pay, 2/e, © 2010 NEW! Penson, Jr./Capps, Jr./Rosson/Woodward, Introduction to Agricultural Economics, 5/e, ©

o

o

o

o

o

o

www.pearsoncustom.com

Keyword: PCBR

o Evans, Statistics, Data Analysis, and Decision Modeling, 4/e, © 2010 o Groebner/Shannon/Fry/Smith, Business Statistics: A

2010

o

Phelps, Health Economics, 4/e, © 2010

o

Reece, The Economics of Tourism, 1/e, © 2010

o

Schiller, The Economics of Poverty and Discrimination, 10/e, © 2008

o

NEW! Sherman, Market Regulation, 1/e, © 2006

o

NEW! Tietenberg/Lewis, Environmental Economics and Policy, 6/e, © 2010

o

NEW! Todaro, Economic Development, 10/e, © 2009

o

NEW! Waldman/Jensen, Industrial Organization: Theory and Practice, 3/e, © 2007

Macroeconomics

o

o

o

o

o

o

o

o Abel/Bernanke/Croushore, Macroeconomics, 6/e, © 2009 Blanchard, Macroeconomics, 5/e, © 2009

Farnham, Economics for Managers, 2/e, © 2010

Froyen, Macroeconomics: Theories and Policies, 9/e, © 2009

Gordon, Macroeconomics, 11/e, © 2009

Miller/Benjamin, The Economics of Macro Issues, 4/e, © 2010

NEW! Weil, Economic Growth, 2/e, © 2009

Williamson, Macroeconomics, 3/e, © 2008

Microeconomics Keat/Young, Managerial Economics: Economic Tools for Today's Decision Makers, 6/e, © 2009

o

o

o

o

o

Miller/Benjamin/North, The Economics of Public Issues, 16/e, © 2010

Perloff, Microeconomics, 5/e, © 2009

Perloff, Microeconomics: Theory & Applications with Calculus, 1/e, © 2008

Pindyck/Rubinfeld, Microeconomics, 7/e, © 2005

Money & Banking

o

o

o

o Hubbard, Money, the Financial System, and the Economy, 6/e, © 2008 Mishkin, Economics of Money, Banking and Financial Markets, 9/e, © 2010

Mishkin, Economics of Money, Banking, and Financial Markets: The Business School Edition,

2/e, © 2010 Ritter/Silber/Udell, Principles of Money, Banking & Financial Markets, 12/e, © 2009

 

International Economics o NEW! Caves/Frankel/Jones, World Trade and Payments, 10/e, © 2007 Gerber, International Economics, 4/e, © 2008

o

o

o

o

o

Husted/Melvin, International Economics, 8/e, © 2010

Krugman/Obstfeld, International Economics: Theory and Policy, 8/e, © 2009

NEW! Melvin, International Money and Finance, 7/e, © 2004

Sawyer/Sprinkle, International Economics, 3/e, © 2009

Principles of Economics

o

o

o

o

o

o

o

o

o

o Bade/Parkin, Foundations of Economics, 4/e, © 2009 Case/Fair, Principles of Economics, 9/e, © 2009

Ekelund, Jr./Ressler/Tollison, Economics: Private Markets and Public Choice, 7/e, © 2006

Heyne/Boettke/Prychitko, The Economic Way of Thinking, 12/e, © 2010

Hubbard/O'Brien, Economics, 2/e, © 2008

Leeds/von Allmen/Schiming, Economics, 1/e, © 2006

Lipsey/Ragan/Storer, Economics, 13/e, © 2008

Miller, Economics Today, 15/e, © 2010 *Study guide also available

O'Sullivan/Sheffrin/Perez, Economics: Principles, Applications, and Tools, 6/e, © 2010

O’Sullivan/Sheffrin/Perez, Survey of Economics: Principles, Applications, and Tools, 4/e, ©

www.pearsoncustom.com

Keyword: PCBR

2010 o Phelps, Health Economics, 4/e, © 2010 o Reece, The Economics of Tourism, 1/e, ©

o

2010

Parkin, Economics, 9/e, © 2010 *Study guide also available

Coming Soon in Economics! • Abel, Macroeconomics, 7/e, © 2011 Bade, Foundations of Economics, 5/e, ©
Coming Soon in Economics!
• Abel, Macroeconomics, 7/e, © 2011
Bade, Foundations of Economics, 5/e, © 2011
Bade, Foundations of Macroeconomics, 5/e, © 2011
Bade, Foundations of Microeconomics, 5/e, © 2011
Blau/Ferber/Winkler, Economics of Women, Men, and Work, 6/e, © 2010
Boardman, Cost Benefit Analysis: Concepts and Practice, 4/e, © 2011
Gerber, International Economics, 5/e, © 2011
Hubbard, Economics, 3/e, © 2010
Hubbard, Macroeconomics, 3/e, © 2010
Hubbard, Microeconomics, 3/e, © 2010
Hubbard, Money, the Financial System, and the Economy, 7/e, © 2011
Hughes, American Economic History, 8/e, © 2011
Johnson-Lans, A Health Economics Primer, 1/e, © 2006
Leeds, The Economics of Sports, 4/e, © 2011
Miller, Economics Today, Update Edition, 15/e, © 2011
Riddell, Economics: A Tool for Critically Understanding Society, 9/e, © 2011
Roberts, The Choice: A Fable of Free Trade and Protection, 4/e, © 2011
Rohlf, Introduction to Economic Reasoning, 8/e, © 2011
Schiller, The Economics of Poverty and Discrimination, 11/e, © 2011
Studenmund, Using Econometrics: A Practical Guide, 6/e, © 2011
Tietenberg/Lewis, Environmental and Natural Resource Economics, 8/e, © 2009

Finance:

Asset Pricing Pennacchi, Theory of Asset Pricing, 1/e, © 2008

o

Corporate Finance

o

o

o

o

o

o

o

o

o

o

o

o Berk/DeMarzo, Corporate Finance, 1/e, © 2007 Berk/DeMarzo, Corporate Finance: The Core, 1/e, © 2009

Berk/DeMarzo/Harford, Fundamentals of Corporate Finance, 1/e, © 2009

Bodie/Merton/Cleeton, Financial Economics, 2/e, © 2009

Dorfman, Introduction to Risk Management and Insurance, 9/e, © 2008

Emery/Finnerty/Stowe, Corporate Financial Management, 3/e, © 2007

Gitman, Principles of Managerial Finance, 12/e, © 2009

Gitman, Principles of Managerial Finance Brief, 5/e, © 2009

Keown/Petty/Martin/Scott, Foundations of Finance: The Logic and Practice of Financial

Management, 6/e, © 2008 Stretcher/Michael, Cases in Financial Management, 1/e, © 2005

Welch, Corporate Finance: An Introduction, 1/e, © 2009

Weston, Cases in Dynamic Finance, 1/e, © 2002

Derivatives Marthinsen, Risk Takers: Uses and Abuses of Financial Derivatives, 2/e, © 2009

o

o

McDonald, Fundamentals of Derivatives Markets, 1/e, © 2009

Financial Management

www.pearsoncustom.com

Keyword: PCBR

o 2010 Parkin , Economics, 9/e, © 2010 *Study guide also available Coming Soon in Economics!

o

NEW! Brooks, Financial Management: Core Concepts, 1/e, © 2010

Financial Markets & Institutions o Fabozzi, Bond Markets, Analysis, and Strategies, 7/e, © 2010 Fabozzi/Modigliani/Jones/Ferri, Foundations of Financial Markets and Institutions, 4/e, © 2010 Hull, Risk Management and Financial Institutions, 2/e, © 2010 Mishkin/Eakins, Financial Markets and Institutions, 6/e, © 2009

o

o

o

International Finance o Bekaert/Hodrick, International Financial Management, 1/e, © 2009 NEW! Eiteman/Stonehill/Moffett, Multinational Business Finance, 12/e, © 2010 Moffett/Stonehill/Eiteman, Fundamentals of Multinational Finance, 3/e, © 2009 Solnik/McLeavey, Global Investments, 6/e, © 2009

o

o

o

Investments o Gitman/Joehnk, Fundamentals of Investing, 10/e, © 2008 Nofsinger, The Psychology of Investing, 3/e, © 2008

o

Money & Capital Markets Fabozzi/Modigliani, Capital Markets: Institutions and Instruments, 4/e, © 2009

o

Personal Finance o Frasca, Personal Finance, 6/e, © 2009 Keown, Personal Finance: Turning Money Into Wealth, 5/e, © 2010 (including Student Workbook) Madura, Personal Finance, 3/e, © 2007

o

o

• Risk Management Rejda, Principles of Risk Management and Insurance, 10/e, © 2008 o • Valuation
Risk Management
Rejda, Principles of Risk Management and Insurance, 10/e, © 2008
o
Valuation
Titman/Martin, Valuation: The Art and Science of Corporate Investment Decisions, 1/e, © 2008
o
Coming Soon in Finance!
• Berk/Demarzo, Corporate Finance, 2/e, © 2011
Brooks, Introduction to Financial Management, 1/e, © 2010
Gitman, Fundamentals of Investing, 11/e, © 2011
Haugen, The New Finance: Overreaction, Complexity and Uniqueness, 4/e, © 2010
Hull, Fundamentals of Futures and Options Markets, 6/e, © 2008
Hull, Fundamentals of Futures and Options Markets, 7/e, © 2011
Keown, Foundations of Finance, 7/e, © 2011
Kim/Nofsinger, Corporate Governance, 3/e, © 2010
Madura, Personal Finance, 4/e, © 2011
Nofsinger, Psychology of Investing, 4/e, © 2011
Rejda, Principles of Risk Management and Insurance, 11/e, © 2011
Weston, Takeovers, Restructuring, and Corporate Governance, 5/e, © 2011

Introduction to Business:

www.pearsoncustom.com

Keyword: PCBR

• o NEW! Brooks, Financial Management: Core Concepts, 1/e, © 2010 Financial Markets & Institutions o

o

Bovée/Thill, Business in Action with Real Time Updates, 4/e, © 2008

o

Bovée/Thill/Mescon, Excellence in Business, 3/e, © 2007

o

Ebert/Griffin, Business Essentials, 7/e, © 2009

o

Griffin/Ebert, Business, 8/e, © 2006

o

Poatsy/Martin/Copeland, Better Business, 1/e, © 2010

Coming Soon in Intro to Business! Bovee/Thill, Business in Action, 5/e, © 2011

Management:

Business Ethics Cavanagh, American Business Values, 6/e, © 2010

o

o

Stanwick/Stanwick, Understanding Business Ethics, 1/e, © 2009

Entrepreneurship

o

o

o

o

o

o

o

o

o

o

o

o Allen, Entrepreneurship for Engineers and Scientists, 1/e, © 2010 Barringer, Preparing Effective Business Plans: An Entrepreneurial Approach, 1/e, © 2009

NEW! Barringer/Ireland, Entrepreneurship: Successfully Launching New Ventures, 3/e, © 2010

Brooks, Social Entrepreneurship: A Modern Approach to Social Value Creation, 1/e, © 2009

Cornwall, Bootstrapping, 1/e, © 2010

George/Bock, Inventing Entrepreneurs: Technology Innovators and Their Entrepreneurial

Journey, 1/e, © 2009 NEW! Hoy/Sharma, Entrepreneurial Family Firms, 1/e, © 2010

Kuratko/Hornsby, New Venture Management: The Entrepreneur's Roadmap, 1/e, © 2009

Scarborough/Wilson/Zimmerer, Effective Small Business Management: An Entrepreneurial

Approach, 9/e, © 2009 Schindehutte/Morris/Pitt, Rethinking Marketing: The Entrepreneurial Imperative, 1/e, © 2009

Shane, Technology Strategy for Entrepreneurship and Managers, 1/e, © 2009

Zimmerer/Scarborough/Wilson, Essentials of Entrepreneurship and Small Business Management, 5/e, © 2008

Groups and Teams Thompson, Making the Team: A Guide for Managers, 3/e, © 2008

o

Human Resource Management

o

o

o

o

o

o

o

o

o Aguinis, Performance Management, 2/e, © 2009 NEW! Blanchard/Thacker, Effective Training: Systems, Strategies and Practices, 4/e, © 2010

Dessler, A Framework for Human Resource Management, 5/e, © 2009

Dessler, Fundamentals of Human Resource Management, 1/e, © 2009

Dessler, Human Resource Management, 11/e, © 2008

Gomez-Mejia, Managing Human Resources, 6/e, © 2010

Lepak, Human Resource Management, 1/e, © 2009

Martocchio, Strategic Compensation: A Human Resource Management Approach, 5/e, © 2009

Mondy, Human Resource Management, 11/e, © 2010

International Management o Cavusgil/Knight/Reisenberger, International Business: Strategy Management and the New Realities, 1/e, © 2008 Daniels/Radebaugh/Sullivan, International Business: Environments and Operations, 12/e, ©

o

2009

o

Deresky, International Management: Managing Across Borders and Cultures, 6/e, © 2008

www.pearsoncustom.com

Keyword: PCBR

o Bovée/Thill, Business in Action with Real Time Updates, 4/e, © 2008 o Bovée/Thill/Mescon, Excellence in
 

o

o

Griffin/Pustay, International Business: A Managerial Perspective, 6/e, © 2010

Wild/Wild/Han, International Business: The Challenges of Global Business, 5/e, © 2010

Leadership o Carrell/Heavrin, Labor Relations, 9/e, © 2010 o Clawson, Level Three Leadership, 4/e, © 2009 Nahavandi, Art and Science of Leadership, 5/e, © 2009

o

o

Neck/Manz, Mastering Self-Leadership: Empowering Ourself for Personal Excellence, 5/e, ©

2010

o

o

Sloane/Witney, Labor Relations, 13/e, © 2010

Yukl, Leadership in Organizations, 7/e, © 2010

Management Skills Whetten/Cameron, Developing Management Skills, 7/e, © 2007

o

Negotiation Thompson, The Mind and Heart of the Negotiator, 4/e, © 2009

o

Organizational Behavior André, Organizational Behavior: An Introduction to Your Life in Organizations, 1/e, © 2008

o

o

o

o

o

George/Jones, Understanding and Managing Organizational Behavior, 5/e, © 2008

o

o

o

o

o

o

o

o

Greenberg/Baron, Behavior in Organizations, 9/e, © 2008

Greenberg, Managing Behavior in Organizations, 5/e, © 2010

Hersey/Blanchard/Johnson, Management of Organizational Behavior: Leading Human

Resources, 9/e, © 2008 Hodge, Organization Theory: A Strategic Approach, 6/e, © 2003

Jones, Organizational Theory, Design and Change, 6/e, © 2010

Osland/Kolb/Rubin/Turner, Organizational Behavior: An Experiential Approach, 8/e, © 2007

Robbins/Judge, Essentials of Organizational Behavior, 10/e, © 2010

Robbins/Hunsaker, Training in Interpersonal Skills, 5/e, © 2009

Robbins/Judge, Organizational Behavior, 13/e, © 2009

Spector, Implementing Organizational Change: Theory and Practice, 2/e, © 2010

Thompson, Organizational Behavior Today, 1/e, © 2008

Principles of Management

o

o

o

o

o Certo, Modern Management, 11/e, © 2009 Hitt/Black/Porter, Management, 2/e, © 2009

Pierce/Newstrom, Manager's Bookshelf, 8/e, © 2008

Robbins/Coulter, Management, 10/e, © 2009

Robbins/DeCenzo, Fundamentals of Management, 6/e, © 2008

Strategic Management

o

o

o

o

o

o

o

o

o Barney, Gaining and Sustaining Competitive Advantage, 3/e, © 2007 NEW! Barney/Hesterly, Strategic Management and Competitive Advantage Concepts and

Cases, 3/e, © 2010 Carpenter/Sanders, Strategic Management Concepts: A Dynamic Perspective, 2/e, © 2009

Coulter, Strategic Management In Action, 5/e, © 2010

David, Strategic Management: Concepts and Cases, 12/e, © 2009

De Kluyver/Pearce, Strategy: A View From The Top, 3/e, © 2009

Ghemawat, Strategy and the Business Landscape, 3/e, © 2010

Phillips/Gully, Strategic Staffing, 1/e, © 2009

Wheelen/Hunger, Strategic Management and Business Policy, 11/e, © 2008

www.pearsoncustom.com

Keyword: PCBR

o o Griffin/Pustay, International Business: A Manag erial Perspective, 6/e, © 2010 Wild/Wild/Han, International Business: The

Coming Soon in Management!

Brown, Experiential Approach to Organization Development, 8/e, © 2011

Canas/Sondak, Opportunities and Challenges of Workplace Diversity, 2/e, © 2011

Cascio/Aguinis, Applied Psychology in Human Resource Management, 7/e, © 2011

Cavusgil/Knight/Riesenberger, International Business, 2/e, © 2011

Daniels, International Business, 13/e, © 2011

David, Strategic Management, 13/e, © 2011

Davidson, The Entrepreneur's Legal Companion, 1/e, © 2011

Deresky, International Management: Managing Across Borders and Cultures, 7/e, © 2011

Dessler, Human Resources Management, 12/e, © 2011

Martocchio, Strategic Compensation, 6/e, © 2011

Robbins, Fundamentals of Management, 7/e, © 2011

Robbins, Organizational Behavior, 14/e, © 2011

Whetten/Cameron, Developing Management Skills, 8/e, © 2011

Zimmerer/Scarborough/Wilson, Essentials of Entrepreneurship and Small Business Management, 6/e, © 2011

Marketing:

Advertising and Public Relations

o

o

o

o

o

o Broom/Cutlip/Center, Effective Public Relations, 10/e, © 2009 Center/Jackson/Smith/Stansberry, Public Relations Practices: Managerial Case Studies and

Problems, 7/e, © 2008 Clow/Baack, Integrated Advertising, Promotions, and Marketing Communications, 4/e, © 2010

Giannini, Marketing Public Relations, 1/e, © 2010

Lane/King/Russell, Kleppner's Advertising Procedure, 17/e © 2008

Moriarty/Mitchell/Wells, Advertising, 8/e, © 2009

Business-to-Business Marketing Anderson/Narus/Narayandas, Business Market Management: Understanding, Creating, and

o

Delivering Value, 3/e, © 2009

Consumer Behavior Graham, Critical Thinking in Consumer Behavior: Cases and Experiential Exercises, 2/e, ©

o

2010

o

o

Schiffman/Kanuk, Consumer Behavior, 10/e, © 2010

Solomon, Consumer Behavior: Buying, Having, and Being, 8/e © 2009

o

Solomon/Rabolt, Consumer Behavior in Fashion, 2/e, © 2009

E-Commerce and Technology Mohr/Sengupta/Slater, Marketing of High-Technology Products and Innovations, 3/e, © 2009

o

o

o

Sawhney, E-commerce and Technology Cases

Strauss/El-Ansary/Frost, E-Marketing, 5/e, © 2009

International Marketing Keegan/Green, Global Marketing, 5/e, © 2008

o

Marketing Channels o Coughlan/Anderson/Stern/El-Ansary, Marketing Channels, 7/e, © 2004 Murphy/Wood, Contemporary Logistics, 9/e, © 2008

o

www.pearsoncustom.com

Keyword: PCBR

Coming Soon in Management! • Brown, Experiential Approach to Organization Development, 8/e, © 2011 • Canas/Sondak,

o

Spiller/Baier, Contemporary Direct Marketing, 2/e, © 2010

Marketing Management and Strategy

o

o

o

o

o

o

o

o

o

o

o Andreasen/Kotler, Strategic Marketing for NonProfit Organizations, 7/e, © 2008 Best, Market-Based Management: Strategies for Growing Customer Value and Profitability, 5/e

© 2009 Brown/Rosenthal, Cases in Strategic Marketing, 1/e, © 2000

Kerin/Peterson, Strategic Marketing Problems: Cases and Comments, 11/e © 2007

Kotler/Keller, A Framework for Marketing Management, 4/e © 2009

Kotler/Keller, Marketing Management, 13/e, © 2009

Rust/Lemon/Das Narayandas, Customer Equity Management, 1/e © 2005

Sayre, Entertainment Marketing & Communication: Selling Branded Performance, People, and

Places, 1/e, © 2008 Shank, Sports Marketing: A Strategic Perspective, 4/e, © 2009

Winer, Marketing Management, 3/e © 2007

Wood, The Marketing Plan Handbook, 3/e © 2008

Marketing Research Burns/Bush, Basic Marketing Research: Using Microsoft Excel Data Analysis, 2/e © 2008

o

o

o

o

o

Burns/Bush, Marketing Research, 6/e, © 2010

Hair/Black/Babin/Anderson/Tatham, Multivariate Data Analysis, 7/e, © 2010

Malhotra/Peterson, Basic Marketing Research: A Decision-Making Approach, 3/e, © 2009

NEW! Malhotra, Marketing Research: An Applied Orientation, 6/e, © 2010

 

Principles of Marketing o Armstrong/Kotler, Marketing: An Introduction, 9/e, © 2009 Kotler/Armstrong, Principles of Marketing, 13/e, © 2010

o

o

o

Levens, Marketing: Defined, Explained, Applied, 1/e, © 2010

Solomon/Marshall/Stuart, Marketing: Real People, Real Choices, 6/e, © 2009

Product Design, Management and Marketing o Keller, Best Practice Cases in Branding, 3/e, © 2008 Keller, Strategic Brand Management, 3/e, © 2008

o

Retailing Berman/Evans, Retail Management: A Strategic Approach, 11/e, © 2010

o

Sales Management Manning/Reece/Ahearne, Selling Today: Creating Customer Value, 11/e, © 2010

o

o

Tanner/Honeycutt/Erffmeyer, Sales Management, 1/e, © 2009

Coming Soon in Marketing! Keegan, Global Marketing, 6/e, © 2011 Lane/King/Reichert, Kleppner's Advertising Procedure, 18/e, © 2011 Lovelock/Wirtz, Services Marketing, 7/e, © 2011 Nagle/Hogan, The Strategy and Tactics of Pricing, 5/e, © 2011 Seitel, The Practice of Public Relations, 11/e, © 2011 Solomon, Consumer Behavior, 9/e, © 2011 Wood, Marketing in Second Life, 1/e, © 2011 Wood, The Marketing Plan Handbook, 4/e, © 2011

www.pearsoncustom.com

Keyword: PCBR

o Spiller/Baier, Contemporary Direct Marketing, 2/e, © 2010 • Marketing Management and Strategy o o o

MIS:

Data Communications & Networking Dumas/Schwartz, Principles of Computer Networks and Communications, 1/e, © 2009

o

o

o

o

Kroenke/Auer, Database Concepts, 4/e, © 2010

Kroenke, Database Processing, 11/e, © 2010

Panko, Business Data Networks and Telecommunications, 7/e, © 2009

Electronic Commerce

o

o

o Laudon/Traver, E-Commerce: Business, Technology, Society 2009, 5/e, © 2010 Turban/King/McKay/Marshall/Lee/Viehland, Electronic Commerce 2008: A Managerial

Perspective, 5/e, © 2008 Valacich, Essentials of System Analysis and Design, 4/e, © 2009

Enterprise Resource Planning (ERP) Motiwalla/Thompson, Enterprise Systems for Management, 1/e, © 2009

o

Introduction to MIS

o

o

o

o

o

o

o

o

o

o

o

o

o Anderson, Management Information Systems, 1/e, © 2000 Brown/DeHayes/Hoffer/Martin/Perkins, Managing Information Technology, 6/e, © 2009

Elam, Cases in Management Information Systems, © 1997

Jessup/Valacich, Information Systems Today, 3/e, © 2008

Kroenke, Experiencing MIS, 2/e, © 2010

Kroenke, MIS Essentials, 1/e, © 2010

Kroenke, Using MIS, 2/e, © 2009

Laudon/Laudon, Essentials of Business Information Systems, 8/e, © 2009

Laudon/Laudon, Management Information Systems: Managing the Digital Firm, 11/e, © 2010

Martin/Brown/DeHayes/Hoffer/Perkins, Managing Information Technology, 5/e, © 2005

McKeen/Smith, IT Strategy in Action, 1/e, © 2009

Miller, MIS Cases: Decision Making with Application Software, 4/e, © 2009

Valacich/Schneider, Information Systems Today: Managing the Digital World, 4/e, © 2010

Network Security o Boyle, Applied Information Security, 1/e, © 2010 o Carr/Snyder/Bailey, Management of Network Security, 1/e, © 2010 Panko, Corporate Computer and Network Security, 2/e, © 2010

o

Systems Analysis and Design Brewer/Dittman, Methods of IT Project Management, 1/e, © 2010

o

Coming Soon in MIS!

Fuller, Information Systems Project Management, 2/e, © 2011

Hoffer, Modern Systems Analysis & Design, 6/e, © 2011

Kendall, Systems Analysis and Design, 8/e, © 2011

Kroenke, Using MIS, 3/e, © 2011

Laudon, E-Commerce 2010, 6/e, © 2011

Laudon, Essentials of MIS, 9/e, © 2011

Turban, Decision Support and Business Intelligence Systems, 9/e, © 2011

www.pearsoncustom.com

Keyword: PCBR

MIS: • Data Communications & Networking Dumas/Schwartz, Principles of Computer Networks and Communications, 1/e, © 2009

Turban, DSS & BI, 9/e

Turban/King/McKay/Marshall/Lee/Viehland, Electronic Commerce 2010: A Managerial Perspective, 6/e, © 2011

CANADIAN Content:

Accounting:

Arens/Elder/Beasley/Splettstoesser-Hogeterp, Auditing and Other Assurance Services,

Canadian 10/e, © 2006 Slater/Zwicker, College Accounting: A Practical Approach, Canadian 10/e, © 2009

Business Law:

Davis/Koroneos, Business Law in Canada Casebook, 1/e, © 2004

Decision Science:

Skuce, Analyzing Data and Making Decisions: Statistics for Business, 1/e, © 2008

Management:

Cawsey/Ceszca/Templer, Canadian Cases in Human Resources Management, 1/e, © 2002

Marketing:

MacKenzie, Contemporary Canadian Marketing Cases, 3/e, © 2008

McDougall/Weinberg, Canadian Marketing Cases, 1/e, © 2003

Stewart, Supplemental Cases in Marketing, 2007 Edition, 1/e, © 2007

FT PRESS, PH PROFESSIONAL BUSINESS & WHARTON SCHOOL PUBLISHING

Business Communication Bloch/Whiteley, How to Manage in a Flat World: 10 Strategies to Get Connected to Your Team Wherever They Are, 1/e O'Rourke, The Truth About Confident Presenting, 1/e

Decision Science:

Gitlow/Levine, Six Sigma for Green Belts and Champions: Foundations, DMAIC, Tools, Cases, and Certification, 1/e Gitlow/Levine/Popovich, Design for Six Sigma for Green Belts and Champions: Applications for Service Operations--Foundations, Tools, DMADV, Cases, and Certification, 1/e Levine, Statistics for Six Sigma Green Belts with Minitab and JMP, 1/e Snee/Hoerl, Leading Six Sigma: A Step-by-Step Guide Based on Experience with GE and Other Six Sigma Companies, 1/e Snee/Hoerl, Six Sigma Beyond the Factory Floor: Deployment Strategies for Financial Services, Health Care, and the Rest of the Real Economy, 1/e Sodhi/Sodhi, Six Sigma Pricing: Improving Pricing Operations to Increase Profits, 1/e Trusko/Pexton/Harrington/Gupta, Improving Healthcare Quality and Cost with Six Sigma, 1/e

Economics:

www.pearsoncustom.com

Keyword: PCBR

• Turban, DSS & BI, 9/e • Turban/King/McKay/Marshall/Lee/Viehland, Electronic Commerce 2010: A Managerial Perspective, 6/e, ©

Fung/Fung/Wind, Competing in a Flat World: Building Enterprises for a Borderless World 1/e

Finance:

Appel, Investing with Exchange-Traded Funds Made Easy: Higher Returns with Lower Costs--Do It

Yourself Strategies Without Paying Fund Managers, 1/e Augen, The Volatility Edge in Options Trading: New Technical Strategies for Investing in Unstable

Markets, 1/e Lydon/Wasik, iMoney: Profitable ETF Strategies for Every Investor, 1/e

Poorvu, Creating and Growing Real Estate Wealth: The 4 Stages to a Lifetime of Success, 1/e

Weisman, The Truth About Buying Annuities, 1/e

Weisman, The Truth About Avoiding Scams, 1/e

Weisman, The Truth About Protecting Your IRAs and 401(k)s, 1/e

Weston, Deal with Your Debt: The Right Way to Manage Your Bills and Pay Off What You Owe, 1/e

Weston, Your Credit Score: How to Fix, Improve, and Protect the 3-Digit Number that Shapes Your

Financial Future, 2/e Zandi, Financial Shock: A 360° Look at the Subprime Mortgage Implosion, and How to Avoid the Next Financial Crisis, 1/e

Management:

• • • • • • • • • • • • • • • •
Barringer, The Truth About Starting a Business, 1/e
Barringer/Ireland, What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting
Your Own Business, 1/e
Bensoussan/Fleisher, Analysis Without Paralysis: 10 Tools to Make Better Strategic Decisions, 1/e
Black/Gregersen, It Starts with One: Changing Individuals Changes Organizations, 1/e
Bouchikhi/Kimberly, The Soul of the Corporation: How to Manage the Identity of Your Company, 1/e
Cascio/Boudreau, Investing in People: Financial Impact of Human Resource Initiatives, 1/e
Champy, Outsmart!: How to Do What Your Competitors Can't, 1/e
Edery/Mollick, Changing the Game: How Video Games Are Transforming the Future of Business, 1/e
Finney, The Truth About Getting the Best From People, 1/e
Fleisher/Bensoussan, Business and Competitive Analysis: Effective Application of New and Classic
Methods, 1/e
Gunther, The Truth About Making Smart Decisions, 1/e
Huntsman/Beck, Winners Never Cheat: Even in Difficult Times, New and Expanded Edition, 1/e
Kane, The Truth About Thriving in Change, 1/e
Larreche, The Momentum Effect: How to Ignite Exceptional Growth, 1/e
Mahajan, Africa Rising: How 900 Million African Consumers Offer More Than You Think, 1/e
Nambisan/Sawhney, The Global Brain: Your Roadmap for Innovating Faster and Smarter in a
Networked World, 1/e
Navarro, The Coming China Wars: Where They Will Be Fought and How They Can Be Won, Revised
and Expanded Edition, 1/e
Palmer, Ultimate Leadership: Winning Execution Strategies for Your Situation, 1/e
NEW! Prahalad, Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition,
The: Eradicating Poverty Through Profits, 1/e
Solomon, The Truth About What Customers Want, 1/e
Robbins, The Truth About Managing People, 2/e
Roberto, Know What You Don't Know: How Great Leaders Prevent Problems Before They Happen, 1/e

Marketing:

Breakenridge, PR 2.0: New Media, New Tools, New Audiences, 1/e Farris/Bendle/Pfeifer/Reibstein, Marketing Metrics: 50+ Metrics Every Executive Should Master, 1/e

www.pearsoncustom.com

Keyword: PCBR

• Fung/Fung/Wind, Competing in a Flat World: Building Enterprises for a Borderless World 1/e Finance: •

Hastings/Saperstein, Improve Your Marketing to Grow Your Business: Insights and Innovation That

Drive Business and Brand Growth, 1/e Kleindorfer/Wind/Gunther, The Network Challenge: Strategy, Profit, and Risk in an Interlinked World, 1/e

Kotler/Lee, Up and Out of Poverty: The Social Marketing Solution, 1/e

Kumar, Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty, 1/e

Sexton, Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric

You've Never Used, 1/e Till/Heckler, The Truth About Creating Brands People Love, 1/e

www.pearsoncustom.com

Keyword: PCBR

• Hastings/Saperstein, Improve Your Marketing to Grow Your Business: Insights and Innovation That • Drive Business