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More ... posted by John Spacey, July 12, 2017

Product risk is the potential for losses related to the marketing of a product or service. It is managed us
management process of identifying, treating, controlling and monitoring risk as part of product developm
management. The following are common types of product risk.
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Business Guide Demand Risk

Failure to generate demand for a product launch and other risks related to demand.

Operational Risk
Operational risk such as a delayed product launch due to production issues.

Price Risk
Price risks such as a new product launch that sparks a price war with a competitor.

Customer Experience
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Renault CAPTUR Customer experience issues such as a product with poor usability.
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Quality Risk
Poor quality. This can occur due to requirements, non-functional requirements, design, testing or quality

Brand Risk
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A product that reflects poorly on your brand. This can occur due to customer experience and quality issu
Related Guides it can be a product that simply doesn't appeal to your customers such that it impacts your brand image. F
Advertising snowboarding brand that alienates customers with a line of ski wear.
Branding
Competition Inventory Risk
Ethics
Metrics Problems with inventory such as shortages in one channel and excess inventory issues in another.
Pricing
Reputation
Damage to your reputation as a firm due to a failed product and resulting publicity.

Compliance & Regulations

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A product that is deemed to violate laws, regulations or standards. In some cases, a product can attract n
is perceived to damage markets, the environment or quality of life.
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Failures of a product that cause damages such as an unsafe product that results in injuries.
Overview: Product Risk
Type Product Development
The potential for losses related to the marketing of a produc
Definition
service.
Product Development »
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Risk Identification »
Related Concepts
Product Development Risk Treatment »
Branding Risk Control »
Customer Experience Product Management »
Design
Innovation
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5 Examples of Performance Risk

Ver mais Ver mais The definition of performance risk with examples.
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Demand Risk
Management The common types of demand risk.

5 Types of Demand Risk »

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Price War
An overview of price wars.

What is a Price War? »

Executive LL.M.

LEARN MORE

Information Technology Product Development

A guide to product development.

30+ Product Development Techniques »

What is an Adoption Lifecycle? »

What is Cost Leadership? »

What is a Figure Of Merit? »

Marketability
The common types of marketability.

6 Types of Marketability »

Marketing
Proof Of Concept
The common types of proof of concept.

12 Types of Proof Of Concept »

Market Development vs Product Development

The difference between market development and product development.

Market Development vs Product Development »

Site Map
Architecture
Business
Cities

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Communication
Creativity
Convenience Product
Culture
Decision Making The common types of convenience product.
Design
Economics 11 Types of Convenience Product »
Education
Employment
Finance
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Industries
Information
Information Technology
Infrastructure
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Investing Augmented Products
Knowledge
Management An overview of augmented products.
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9 Types of Augmented Product »
Motivation
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Risk
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Strategy
Sustainability
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Technology
Product Launch
The common elements of a product launch.

12 Types of Product Launch »

7 Types of Rollout »

7 Examples of a Soft Launch »

5 Examples of a Dry Run »

Product Innovation
The basic types of product innovation.

7 Types of Product Innovation »

Product Requirements
Common examples of product requirements.

15 Examples of Product Requirements »

Value Proposition
The common types of customer value proposition.

18 Types of Value Proposition »

7 Types of Customer Benefits »

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