SI 520 Final Project

Aditya Doshi - Personal Identity Package

1. Logo ........................................................................... 1
i. Logotype Design
ii. Scalability
iii. Free space / Safe Area Guide
iv. Color Contrast Guide
2. Business card ............................................................ 5
3. Portfolio Broucher Three-fold .................................... 6
i. Outside
ii. Inside
4. Website Mockup ........................................................ 8
i. Wireframe
ii. Home Page
iii. Projects Page
iv. Resume page
5. Paper Bag Design ..................................................... 14
6. Identity Guide ............................................................ 15
Logo - Logotype Design

Color:
C:0 M:0 Y:0 K:100
R:35 G:31 B:32
#231F20

C:0 M:80 Y:90 K:0

R:241 G:90 B:49
#F15A31

C:10 M:5 Y:5 K:0

R:226 G:231 B:233
#E2E7E9

Font:
MUSEO
 Logo - Scalability

Width: 5 inches

Width: 3 inches

Width: 2 inches

Width: 1 inches

Width: 1/2 inch

 Logo - Safety space

1/4X 1/4X

1/5X 1/5X

1/5X 1/5X

1/4X 1/4X
Logo - Color Contrast
 Business Card

Front

Aditya Doshi
UX Designer
Font:
Myriad Pro Bold - 21pt
Myriad Pro Regular - 14pt
1221 S State St, MI Myriad Pro Regualr - 12pt
(734) 546 6800
adityamd@umich.edu

Back

Font:
www.adityadoshi.com Myriad Pro Bold - 18pt
About Me Interests

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 Title, Logo Search

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Footer
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About Me What Subjects am I learning

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Contextual Inquiry and Project Management: UUES
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Interface and Interaction Design : SocialU

Evaluation of Systems and Services : CMW

Content Management Systems : Ktalk

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Resume
7+@;A+#$(B3$C
Download in pdf
F<,%"-'G%
Seeking a Full Time Job as a User Experience Researcher and Interaction Designer.
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University of Michigan School of Information, Ann Arbor, Michigan April 2011
Master of Science in Information, GPA 3.9 / 4.0

D.J Sanghvi College of Engineering, Mumbai, India May 2009

Bachelor of Computer Engineering, 67 % First Class

/+*0(HI3%*'%;"%
Website Prototyping and IA for Ministry of Qatar – June –August 2010
Designer and Researcher, Microusability, Qatar

Usability Testing for Sony Ericsson – July – August 2010

Usability Specialist, Microusability, Singapore

Usability Testing for Nokia – May – June 2010

Usability Specialist, Microusability, India

J.%*(1%.%#*"2(K(4.#<'A'-6(&%-2+$.
Contextual Inquiry Competitive Analysis Survey Design
Affinity Diagramming Heuristic Evaluation Cognitive Walkthroughs
Personas and Scenarios Wireframing Prototyping

!$'-6#(7+.2'(8(9'-%&#3(8(:+;-#"- /%<.'-%(&#$%(<6(!$'-6#(!(=>?>
 Paper Bag Design

White background - Symbol only Colored background - Symbol + Name

Right Aligned Center Aligned
(contact details on side) (backside contact detials on lower side)

Contact Details:
1221 S State St,
Ann Arbor, MI
(734) 546 9999

Font: Museo
Typography

Header 1: Myriad Web Pro Bold 21 pt

Header 2: Myriad Web Pro Regular 18 pt

Body Content : Myriad Web Pro Regular 14 pt

Buttons : Myriad Web Pro Regular 16 pt Resume

Myriad Web Pro Regular Myriad Web Pro Italic Myriad Web Pro Bold
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890 1234567890

Colors:

R:75 R:70 R:255 R:220 R:40

G:145 G:150 G:255 G:165 G:40
B:165 B:165 B:255 B:80 B:40

Other Fonts Used in the Package: Myriad Pro, Museo, Helvetica