--SDP's are supposed to help launch services faster - hence has to provide effic

ient service configuration, flexibility in billing, aggregate customer informati

on, simplicity in device management, to name a few.
the whole emphasis is about the speed of application deployment, number of appli
cations that are available from a carriers, the revenue generated and the ease w
ith which you can "sign up" additional content and application partners. In shor
t it is mostly about revenue generation and OPEX reduction.
--SDPs are designed to accelerate introduction of new services/applications and
provide developers easy access to network capabilities such as payment, messagin
g, location, quality of service. This is what we call application enablement. Ty
pically there are two service deployment scenarios:
1. Services/applications are deployed on the SDP and thus are running inside of
the domain of the communication service provider (CSP). These applications are d
eveloped by the CSPs themselves or trusted partners.
2. Services/applications are running outside of the CSP datacenter, i.e., on thi
rd party servers. These services access network capabilities via Web APIs throug
h an SDP that exposes these capabilities. These services can also be developed b
y long tail third party developers.
///To translate these into KPI : I would recommend two directions
1) Business Process led KPI
2) Performance led KPI.
Business Process led KPI includes, "Lead Time for new apps", "Service Order to A
ctivation", "Billing Error Reduction Index",
On the Performance side, aspects like "VAS application bucket uptime", "SDP Plat
form Availability levels", "Scalability Index", etc..
1. Commercial --is both revenue generating as well as OpEx reduction.
2. Technical --can be eliminating a whole lot of duplicated and unoptimized laye
rs.
3. Operationally --speed of delivery, reduced manpower, optimized server require
ments..... can be classed as KPI's.
4. Service Quality Assurance - ensuring what is quality of service as assured to
the customer are provided consistently

///One Response to What's the Best Way to Sell SDP?

With the current Telco business model coming to an end, the Web 2.0 and Telco 2.
0 services are paving the way for next generation services which particularly ne
eds high performing systems to enable their services. Telcos are beginning to ex
plore open and standardized platforms, to the likes of an App Store which enables
third parties to plug in their ventures to offer users a multitude of media cont
ent. With these changing trends in the Telco industry, SDP vendors can pitch in
their SDP s to enable Telco s facilitate these diverse services. This is the value p
roposition that an SDP vendor needs to create. A Telco needs a valid business ca
se built around the sale.
////main revenue sources can be:
--- CSPs can respond much more quickly to customer demand. Thus, revenue is gene
rated by by introducing services more quickly and increase service sales due to
ability to provide access to network capabilities others may not be able to prov
ide and better matching customer needs.
1. increased consumption of network services - sms, voice, mms, conferencing etc
.
2. revenue from selling applications through app stores (consumer apps, enterpri
se apps, m2m apps)
3. revenue from applications consuming northbound APIs (payment apis, presence,
location)
4. revenues through personalized ad delivery