RAZLOG VOCATIONAL HIGH SCHOOL

'NICKOLA STOYCHEV

START UP IDEAS AND BUSINESS PLANS

Guest House ‘Damianovi’
When building a guest house, the main idea is to provide guests with the opportunity to stay, rest and
recreate with a higher level of comfort through efficient and competitive provision of tourist services -
cycling,hikings, trips, entertainment, cultural and educational events, balneological services , ski
school. They are tailored to customers’ preferences and opportunities

Nowadays, the economic situation is very difficult. Tourism is one of the most important industries in
theregion .At present, reduced purchasing power is observed, both for our home tourists and for
foreigners.
The current business plan looks at completion and managementof Damyanovi’s Guest House. It looks
at the quality and location of the house, the number and structure of the staff, customer recruitment,
pricing policy and cycling tourism, which is an innovation in Dobrinishte and the surrounding area.
The guest house “ Damyanovi” has rooms, suites, a tavern, a summer garden and a car-park.
The business idea is to extend the activity of Damianovi’sGuest House – the town of
Dobrinishte.Thanks to our new additional service the guest house will work all year round, not only
during the winter and summer season. The potential clients of our services will be the active
Bulgarian and foreign tourists, mountain lovers who can enjoy the beautiful Pirin mountain, lovers of
rock climbing in the summer, ski lovers, adrenaline lovers, young people, families with children ,
families without children and others. They can also try traditional and local dishes.

My idea is to buy 40 different models of bicycles so that tourists can visit the sights around
Dobrinishte and the area. This is an additional service with which our guests will enjoy the beautiful
scenery of the Pirinmountain, climb up the steep mountain roads or ride along the eco paths. Cycling is
one of the types of tourism that can be successfully developed in our area. Cycling is one of the most
enjoyable ways to maintain good shape and health. Although some people associate bicycle riding
only with their childhood, it plays an important role in the health and physical activity of people. It is
both an effective and healthy way of traveling and can be practiced by almost everyone. Cycling has a
positive impact on the environment.
The goals of the business plan are:
 Covering the company's costs.
 To develop and increase the bicycle business in Dobrinishte and in the region.
 Leadership of the market.
 Making economic profit;
 Improving the quality of service through further staff training ;
 Development and introduction of the new products and services depending on the demand and
development of the tourist business in the region;
The project is related to the expansion of the activity of theguest house "Damianovi". The
house is located in the picturesque Dobrinishte - one of the most beautiful resorts in Bulgaria.
Situated in the unique atmosphere of the Pirin Mountain, the resort village offers to its guests
conditions for ski tourism, balneotherapy with hot mineral springs, unforgettable holidays and
pleasant experiences. In the family atmosphere of the family house you will feel the home-the
coziness and warmth typical of Dobrinishte region.Our goal is to provide tourists with good
cycling conditions and make this experience an unforgettable one. The house offers short-term
accommodation with high quality of service to business class tourists, individual and organized
tourists, VIP guests. The main tourist product is offering accommodation, transport and food
provision to guests
The project is connected with the increasing of the activity of the guest house ,, Damianovi ,,.
The house is situated in the town of Dobrinishte – one of the most beautiful resorts in Bulgaria.
Situated in the picturesque atmosphere of the Pirin mountain the resorts town offers good
conditions for ski tourism for its guest, spa with hot mineral springs, unforgettable rest days
and pleasant experience. In the local surrounding of the family house you will feel the home
comfort and warmth typical for the region. Our aim is to provide good conditions for the
tourists and walks by bikes that will become an unforgettable memory. We offer rooms for
short-termed stay with high service quality of the ,, business class,, tourists , individual and
organized tourists, VIP guests. The main tourist product is connected above all with
accommodation , transfer and providing food.

The rooms are fitted with a cable TV , Wi FI, a private bathroom, a balcony with an amazing
view to the Pirin mountain and central heating.The apartments consist of two rooms –a living
room and a bedroom, a private bathroom, balcony with amazing view to the Pirinmountain,
cable TV, internet and local heating. If necessary, the sofa can bestretched .

The delicious specialties offered in the tavern for breakfast, lunch and dinner will make you
feel the spirit of the mountain.
Guests who do not travel by cars,the transfer to the guest houseissettled by us. For those who
use their own transport, there is a parking lot.

The main competitive advantage is our innovative additional service - bicycles. They are
suitable for romantic picnics, cycling excursions in eco and bicycle lanes and adrenaline
risingalong mountain routes. Cycling is one of the most enjoyable ways to maintain good shape
health.

Why will we succeed?

I think we will succeed because cycling tourism is an innovation for Dobrinishte. What’s more
there is a conscious necessity at an European and national level of the development of cycling
tourism- the EC is developing a large-scale project to stimulate cycling tourism in some
European countries by creating a cycling route EuroVelo 13-,, The iron curtain way“ .
The new cycling route will be 6592 km long and starts from the Barents Sea and reaches the
Black Sea coast. It will pass through 12 EU countries, including Serbia and Bulgaria, where a
total of about 2,000 km in the Southeastern part of the Balkans (StrategIC) must be traveled.

Our goal is to gain prominence among a wide range of consumers and to hold stable market
positions that will result in successful business expense coverage. Profit is always done
correctly.
 The location of the house provides excellent conditions for the development of mountain and
alternative tourism because it offers excellent natural and anthropogenic conditions. In
addition, we can say that the area is not heavily built.

Relying on its good service, the house aims to establish itself as one of the best houses in the
area and to gain the trust of its customers.

          The main policy of our company in terms of service technology is aimed at maximizing
the needs of the guests. Regardless of the problems and the disturbances, it is important for the
guest to leave satisfied, which is one of the steps to win his loyalty. Our slogan is "The guest is
always right"!
 A company for
Food Carving

Made by :
Irena Zhegova
 My Business plan is for opening of a company for Carving products in my town
Razlog,Bulgaria. I want from it to satisfy our future customers’ needs and wishes. Via
presentationof high quality services at affordable prices. The company is going to
work yearly, mainly for hotels and restaurants, for banquets and weddings’ organizers
and for clients with good financial capabilities.It will be part of the tourist and culinary
atmosphere of my region.Initially I and two other people will work there .My idea is
for renting ot buying a premises and the necessary about the activity equipment. Our
advantage is that at the moment there are not any working companies with the same
activity.Funding will be taken by me and my parents, and the rest will be through loans
from banks to create small and medium-sized businesses.The costs are worth 20,000
lv.I count that very quickly I will make a profit and reimburse the costs for a period of
6 months.The essence of Carving mastery is that it is the poetry of food.It is an ancient
art through which is attaching various forms of the food.It also forms the overall
appearance of the dish.Its origin is controversial,but it is disseminated and very
popular all around the world.Interestingly, with its innovation and style,it becomes an
inspiration for many books, magazines, forums and competitions.
Usually the products are birds or flowers,butthe only limitation is the imagination
of the carving artist.The Carving art is a decoration ofboth on toppings and on
individual dishes.The business idea is original because the thread is extremely labor-
intensive and very in-itself.If the business prospers I will expand it ,because I want to
give a chance to more people to work in it.For now there are no other basic or
additional activities,butafter we succeed in winning positionson the market we will
extend the carving in the decorations of candles, furniture and so on.We sell hand-
decorated and crafted carving articles combined with style and class.Necessary
innovative qualities are patience, diligence and great imagination.Market, marketing,
organizational and management innovation are part of innovation and originality.Our
advantages will be high quality of products ,easy service time,flexible pricing
policy,safe, hygienic, fast , precision-made and grooved figures on food ,the change in
consumer desires and needs reflects on prices.The structure of the market is imperfect
competition and an absolutely pure monopoly.For this type of market structure, the
following features are available one company ,unique product,irresistible barriers to
entry and exit.The sales will initially be less, and then the next step, we will strive to
increase them.The company will also need to be expanded to ensure its viability and
sustainability.Distribution willto help my business to make the products or services
available to consumersand to achieve a competitive advantage in a given target
market. We will useDirect Channels for Distribution,Multi-channel distribution
channels and Selective distribution channels.Promotions / ads will be physical / real
and virtual / electronical.
The the advantages of my competitors will be:
Newer,more interesting

Their weaknesses will be Intelligence ,Safety,non-emerging market

positions,higherprices,poorproducts,bad and slow distribution,different quality, which
is usually accompanied by price differences, differences in functionalities or product
design,advertising and promotional activities of sellers,differences in access to
products in terms of time and place of purchase,investment to buyers in terms of the
essential characteristics and qualities of the products they buy.The ways to deal with a
monopoly in distribution are through concluding preventive agreements with
distributors,create your own distribution channel,creating innovative contact systems
between me and users (e.g., a Web site for online orders or e-mail contacts, hotlines,
etc.) and thinking an appropriate ad or promotional campaign to make the business
known to customers.The main business we will do, as we already know, is the shaping
of fruits and vegetables. It will work both manually and 3D and 2D machines. The
products will be stored in specially designed refrigeration rooms and chambers. The
products will be handled thoroughly and, if necessary, will be processed to achieve
perfection and readiness.The costs that I will need are expenditure for materials
-8000lv,expenditure on fuels and energy,costs for external services,expenditure on
depreciation,expenditure on social security,pay,other expenses

In short:

C = Technology + Renewal + Management + Taxes + 20% Profit

If everything goes according to plan it means that for a period of 6 months, it will make
a profit of 2800 BGN.Relying on good and courteous service and our professionalism,
the carving company strives to establish itself as one of the best in the Blagoevgrad
region and gain the trust of more customers.
 THE BULGARIAN SPRING TAVERN

The idea of this business plan is creating one great and different place in Razlog to enjoy, relax or celebrate
something while consuming the perfect dish. This new tavern ,which offers Bulgarian dishes mostly, will be
located at the center of the town. Our purpose is to attract more people to visit the restaurant and the town,
of course.
Our national-style restaurant is different from the others in the town because it has bigger size which means
that people can celebrate something very special with a lot of guests. And the other thing is that there is very
interesting entertainment – every evening there will be musicians, folk dance ensambles and other
entertainment. This is a noisy place with Bulgarian music and the party is guaranteed.
This tavern is suitable for meetings with friends as well as for weddings, school balls or banquets. Many
tourists from abroad can feel the classical Bulgarian atmosphere because of the rustic décor, the fireplace that
gives the feeling of warmth and coziness. They can experience the authetntic then they will get acquainted
with our lifestyle.
If we want to realize and develop this idea, first we have to focus on some goals in the near future.
Short-term goals – covering the costs,  improving the skills of the employees and their attitudes, attracting
tourists from Bulgaria and abroad, getting popular, contracting an advertising consultant.
Medium-term goals- building the company's name recognition within the community, researching and
designing a new advertising campaign that highlights the unique points about the business or products.
Long-term goals - double revenue by the end of the current fiscal year, receiving at least 95 percent positive
customer feedback regarding the service, developing and adding new products, motivating the staff, achieving
good financial results, market leadership.
Our national-style restaurant gives people of all ages the opportunity to try something new – delicious
Bulgarian cuisine, high-quality food and reasonable prices. There are many options to choose from the menu
which has an attractive design. Mostly, we offer meat meals and different salads but there are some
vegetarian foods, too.
Our mission is to make people feel like they are at home with our warm interior and the lovely ambience. This
place is for people who like to spend their time with a lot of friends and another people around them.
Our purpose is to be successful in our region, to attract tourists and to develop all-year round tourist season.
,,Bulgarian spring’’ tavern has its strengths, weaknesses, opportunities and threats so we made a SWOT
analysis.
The restaurant offers high-quality products, tasty food and good service. Also, it is located in a town which is
not big and crowded, so it is at the perfect place near the mountain. Other strength is that our staff is qualified
and friendly and everyone will be satisfied.
But we have some weaknesses. For example – we have not enough entertainment for children; there is no
marketing specialists; there is lack of advertising.
An opportunity of growth is if we start making money by delivering services,  take-out or setting up a drive-
through to meet the needs of people. Selling some of your restaurant products, such as salad dressings or
baked goods, for people to buy and take home represents an opportunity. 
A threat to our business is competing restaurants located nearby because they also offer this kind of dishes
from Bulgarian style. The other thing is that the capacity of the tavern is big and it may be not suitable for
people who are with small company for lunch.
In Razlog there are a lot of restaurants but not all of them offer this kind of food. The only rival is ,,Murata’’
Restaurant because it has big size and it is suitable for weddings and other special occasions. It has an
advantage because it’s already popular but we believe that we can make our restaurant more visited.
The decision for a legal form is Limited Liability Company (LTD) with two owners.
The sources of funding are own financial assets and loan from a bank. We will start with 30 000lv. and we will
use 150 000lv. loans.
We will need a manager, chef, cooks, waiters, security and chambermaid. Our staff will be total of 15 workers.
Their salaries per year are total of 55 800lv.
,,Bulgarian Spring’’ tavern is suitable for satisfying people’s needs. Everyone loves the recipes from
grandmother’s kitchen so there will be no one who won’t like the tasty dishes. Because of the lovely staff, nice
décor and the warmth in this place, it will be visited and popular and that’s our purpose.
This project ensures good financial results and it creates work places.

Spa Hotel ‘Sunshine’

Made by
TeodoraDelieva

The success of each organization depends to a large extentfrom the adequate

development and implementation of a marketing strategy.This is especially true small
and medium-sized enterprises, where more than any other sector of the economy ,it is
necessary to carry out marketing in the long run.Because only the overtaking
acquaintance оf needs and finding ways to their satisfaction can make the organization
prosperous and competitive. In the project are made all necessary analyzes of the micro
and macro environment, the impact of political and demographic factors as well as
analysis of the hotel industry in Bulgaria. We have described the hotel product in detail
and after a deep analysis we have proposed our views for creating a business by
achieving of maximum satisfaction in our guests and positive financial results for us as
owners.We have invested time and effort in analyzing and evaluating different ideas
and as a startup business, before all, we have focused on the advertising campaign,
validation of our name and also onto finding profitable markets and the creation and
retention of loyal customers.The tourist product is everything, which satisfies the needs
and desires,everything,which can be offered on the market,with purpose attraction of
attention,acquisition, consumption and use In this case, our product is a favor.The main
purpose of our hotel is providing opportunities for rest and recreation.We offer tourist
services,which are tailored to the specialization of the hotel.
The mission of the Sunshine Hotel,which is located in Bansko town is to satisfy
the tourist needs of its clients by providing a package of business services,responding
to customers’ requirements- complexity, quality balance - price, implementation of
modern service technologies , using an efficient and environmentally friendly material
and technical base. Our mission is to be not just a five-star hotel with a place to reside,
entertain and business of a new type, in which the quality of work, expedience, good
organization ,attention and respect for guests and staff and the excellence of results are
basic al principles. Sunshine Management Ltd. was established in 2013 in the town of
Razlog, 13 Ekzarh Yosif Street. It was founded by Teodora Delieva and Nadezhda
Tincheva., As partners with a capital of BGN 10000, with company file 22837/2004,
vol., p. 163, Bulstat 85853127. The share participation is 40% for each, the distribution
of the profit will be in the same ratio. The office of the company is located on Ekzarh
Yosif Street № 130. The business activity of the holding is hotel, restaurant, tour
operator and catering services. In March 2016, the 5-star Sunshine Hotel was built on
the territory of Bansko resort, Blagoevgrad region.We have good
communications,goodlocation,good quality of service.good technical facilities, actuality
of Bansko as Destination,favorableclimate,offering a wide variety of services and
events,existence of own transport,equipment tailored to the latest trends in the
industry,excellent infrastructure of the city, which contributes to the development of the
hotel's material and technical base.Our weaknesses are lack of company image on the
market,lack of highly qualified staff,highprices,need to repay subsidies under the
funding program within certain deadlines.
Our opportunities are increase of the offered services,opportunities to expand
business.making connections with Bulgarian and Bulgarian,foreign tour
operators;possibility for high tourists during the summer season.The. Threats are a
heavy tax system,relatively low barriers for entry into the tourist business,change of
legislation in Bulgaria,the field of tourism,sharp changes in search.In the first year we
implement the Fast Market Penetration Strategy.This means a lower price with better or
equal product quality than the 5-star hotels in Bansko and higher prices with higher
product quality and services from 4-star,while at the same time high advertising
costs.Considering the market segment to which our product is targeted by young
families (with children)the price will grow gradually in the second year, because this
niche is highly sensitive to price changes.In the third year, the price will almost be
closer to that of 5-star hotels and at the same time we will continue to maintain an
active advertising campaign.The goal is to attract as many guests as possible in the first
yearand thanks to the high quality of the product and services, they become loyal to the
brand.For this type of guests, special rates are provided for farewell guests as well as
bonuses such as: free nights, dinner,excursion, etc., determined by the points that
accumulate, using our products and services.This strategy aims to stimulate sales.The
prices of the services offered at Sunshine Hotel can be found in Annex 2.

Guest house ‘Villa Rossi’

Contents
1. Description of the business plan.
The most striking features of this business idea is opportunity of building up
guest house in Bansko.
1.1 Mission
 To attract foreign tourist to spend their vacation at our guest house providing
them excellent atmosphere, good prices and make them feel comfortable.
2.Marketing
Marketing is very importantpart for leading business. Itincludemaking
comparison between you and rivals. For example it summarythe prices of both hotels,
and another essential components.
3.SWOT analysis.
This analysis present benefits and drawbacks of your business. It gives you
straightforward answer how to develop your ideas in right way. SWOT analysis
indicates about your failing and increasing results.
4.Marketing variety.
There are four significant parts
-production
-price
-distribution
-communication
These staffs play leading role for controlling sales.
5. Hierarchy
It is a system in which members of a organization or society are ranked according to
relative status of authority.

SUMMARY
The main idea of idea of this business plan is to be built new guest house in Bansko.
The accommodation will be working during the whole year. Guest can choose several
options: families with or without kids, school groups, athletes etc. The guest house
have got 50 beds in this ways more people would be able to attend our guest house.
Our purpose is to satisfy people like we offer them great variety of favors, good prices
for rooms or apartments , peaceful and convenient atmosphere. These are our ways to
impress local or foreign guests to attend us. We have aims which we should do
because of development of our business should go smooth without any difficulty. That
is why we have aims which should be followed.
- Our short term purpose is to improve service by providing our employees better
environment for them.
- Our long term purpose is to make our guest house better place for living like we
make same renovations of inner interior of it.
- SWOT analysis could help us a lot. They can direct what exactly we should do
about what kind of renovation is the most appropriate. Thus we know where to
put great effort for obvious results.

Description of the business plan

- Location- Bansko is located in south-west Bulgaria with eight thousand citizens.
- Type of accommodation – Our property is designed for guest house.

- Information about the guest house. – Guest house Villa Rossi is 3 star rated
shelter. It has 50 beds plus 10 extras

- Additional information. There is big back yard with lawn and BBQ. Rooms have
sight of the mountain.

- About the town. The town has old and new part .Visiting old town is
recommended for foreign tourists. There you can find churches and specific
way of building their roads and paths which are very narrow and beautiful
especially for walking

Hierarchy

Owner

Manager Accountant