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HR Analytics
Workshop
@CIPD_Events | #HRanalytics17
Sponsored by:
@sam_hill_wfd
https://uk.linkedin.com/in/samuelhill68
CONTEXT
Defining People Analytics | Maturity Levels | Adding Value | Barriers to Success |
Broad Capabilities
Definition
Our definition for People Analytics:
3 Diagnostic
2 Descriptive
Project Focus
3 Diagnostic
2 Descriptive
Community Analytics
Organisational Analytics
HR Analytics
Limited
Scope
Value Add People Analytics
• Telling your audience something
Insightful they didn’t already know
4 Predictive
2 Descriptive
1 Operational
Commonly Articulated Barriers
To Execute Reporting To Execute Analytics
Data Quality Reporting Foundations
Technology Technology
Capability Capability
Capacity Capacity
Ability to Execute
Focus on Reporting
On a scale between 0-5 (0 being low, 5 being high) how would you rate the
following in your organisation?
Data Quality Do we have the breadth, depth, confidence in and accessibility to the data we need to
support our workforce reporting?
Do we have access to a comprehensive catalogue of well defined people metrics?
Metrics
Technology Can we stage data sets from multiple sources, and provide a good standard of ‘canned’
reporting to our audience(s)?
Reporting Capability Do the skills exist to maximise the value from this enablement technology?
Data
Technology 3
Capability 4 3.0 4.0
Capability to
Metrics
Report
Capacity 3
Source: Workforce Dimensions Limited
Data: Failure Points
Perfection
100%
Subjectivity
Timing
Data Accuracy
Data
Capture
Reporting
Accuracy
Subjectivity
We should recognise
Timing these realities
Data Accuracy
Data We must influence this
Capture
Reporting
We are responsible for
Accuracy
this
On a scale between 0-5 (0 being low, 5 being high) how would you rate the
following in your organisation?
Reporting Foundations A robust reporting foundation creates the opportunity to analyse – are confident we have
this?
Do senior management understand the value People Analytics can provide? Will they
Executive Support
support us to engage with their business?
Focus Do we have a clear idea where to focus our scarce resource? Have we isolated the value
add investigations that are relevant to this organisation?
Analytical Capability To what extent are our analysts able to execute value add analysis?
Ability to Execute
Reporting
Focus Capacity
Capacity 3
Capability
• High performing companies
80% have an urgent People
Analytics need
• Reported little or no
85% Analytical Capability in HR
CEOs know that they depend on their company’s human resources to achieve success.
But if you peel back the layers at the vast majority of companies, you find CEOs who are
distanced from and often dissatisfied with their chief human resources officers (CHROs) and
the HR function in general.
Research by McKinsey and the Conference Board consistently finds that CEOs worldwide
see human capital as a top challenge, and they rank HR as only the eighth or ninth most
important function in a company. That has to change.
Capabilities
The discipline and knowledge that enables An adeptness at articulating the
focus on relevant investigations. significance of insight and the ability to
craft – and make a case for – a workable
The ability to craft simple, concise, but intervention strategy
actionable conclusions
The gravitas to build relationships and to
A curiosity and a passion for problem communicate findings and
solving recommendations to clients
Top Level
Characteristics
Physical Assets 62 6 49 8
Human Assets 80 32 7 12
Physical Assets 48 13 4 5
Section 2
WHERE TO FOCUS
Mind map for a People Analytics Strategy | Applying Further Focus
Key Employee Segments and Roles | Audience Differentiation
People Analytics: Starting Point
Business Strategy
Business Strategy
Strategic
Programmes + Workforce Plan
Initiatives
People Plan
Graduate Scheme
Agile Working
Attraction Staffing
Diversity Workforce People Analytics HR Process & L&D
Staff Turnover Issues Function Performance
Strategy Management + Reward
(Resignations)
Management Employee Benefits
Challenging
Assumptions
Low High
Example: Example:
Legacy IT System 30 goal a season
Expertise footballer
Uniqueness
Business
General
Specific
Example: Example:
Administrative Staff Airline Pilots
Low High
Uniqueness
Low High
Business Impact
Job Roles
Key Points:
It is the language that the business uses – not ‘grade’, not ‘salary band’
Job Role is an important dimension for People Analytics – and vital for Strategic Workforce
Planning
HR Executive To gain support and credibility; to ensure Meaningful, trusted information and Within 5 years 40% of workers with a
People Analytics is a key input into HR insight critical skill set will be eligible to retire
decision making
HR Business Partners Them to act as a two-way conduit Enablement and empowerment to On-demand dashboards showcasing
between the Centre of Expertise and the deliver meaning information and key people measures with support on
Business insight to their customers interpretation
Line Managers To facilitate Self Service Relevant, clearly defined and Trended absence rates against target
understood measures
Senior Management Their approval for a particular intervention The projected return on investment A proposal to introduce a development
strategy (ROI) programme that will up-skill staff to use
new technology
Shareholders Continued or new investment Evidence the business is investing in [see above]
the workforce, and this investment is
aligned with corporate strategy
BUSINESS STRATEGY
Strategic Aims | A Focus on Retention
Strategic Aim
IT Services and Consulting Firm
Find a Focus Area Devise a Plan Execute and Measure the Plan
Segment the Workforce
Entire Cohort
950 Headcount
Resignation Rate
13% 7%
Very Good and Average and Poor
Good Performers Performers
640 310
14% 12%
New Wave Skill
Legacy Skill Set
Set
425
215
Craft a Plan
Entire Cohort
950 Headcount
7% 20%
Very Good Average and
and Good Poor
Performers Performers
8% 6%
WORKFORCE ISSUES
Attraction | Diversity | Staff Turnover (Resignations) | Manager Dissatisfaction
A typical Workforce Issue
Metrics Concerns Potential Cause
Sickness Absence The rate of sick absence has Are we incurring direct costs in Uncertainty after recent
increased from a typical 4.5% of the form of overtime to cover for announcement of a merger may
ABC Corporation: days lost to 6.2% in the last 3 increased absence levels? have impacted employee
months engagement
Contact Centre (Kent) Will customer service be
compromised? Will this impact
future revenues?
In your organisation?
Metrics Concerns Potential Cause
Attraction Funnel
Volume of Applicants
Is the
problem
Worthy of Interview here?
Employer Action
Dismissal (Performance or Conduct)
Redundancy
Divestment or TUPE Deal
Other
Retirement
Ill Health
End of Fixed Term Contract
Why do people resign?
Internal Factors External Factors Other
Typical Resignation Reasons
Internal Factors External Factors Other
Pay Personal
Circumstances
Career
Prospects
Job Market
Development
Opportunities
Quality of Work
Conditions
Change of
Location
Quality of
Co-workers
Some Other Reasons
Internal Factors External Factors Other
Qualification
Job Market
Experience
Share Price
Manager
Dissatisfaction
Focus on Manager Dissatisfaction
“The single biggest decision you make…..is who you name manager. When you name
the wrong manager, nothing fixes that bad decision. Not compensation, not benefits,
nothing....” Gallup 2016
A growing number of workers are leaving their employers because of poor people
management (37 per cent) and cite it as a major shortcoming in the organisation
according to CEB (Gartner)
Direct Costs
Indirect Costs
Section 5
The Scenario
The Staffing Function has been tasked to make interventions that will shorten the
period it takes to fill vacancies
• The insurer will also offer 35 hours' paid leave a year for
planned events such as hospital visits and a further 35 hours
for emergencies
Bonus
Work Challenge Stock
Importance Options
Overestimated
Flexibility
by Executives
Pension Base Salary
Contribution
Child
Manager
Care
Quality
Season Ticket Loan
Less More
Important Important
Actual Importance to Employees
Kirkpatrick Philips Model
The same handset, which deliver attractive profit margins, will also be stocked and retailed by
multiple competitors.
The vast majority of sales are made in the two weeks immediately after release. It is recognised
that the customer has a choice of retailers.
It is felt that expert knowledge of the handset, in its many versions, is a key differentiator in
terms of customer service – and the ability to recognise the opportunity, and then to upsell
associated products, is key to maximising revenues.
ROI of L&D
Scenario:
The last time a handset was released, the organisation sent 100 customer service staff on a
half-day offsite workshop to learn about the product and its accessories in advance of launch.
Anecdotally the senior management team considered the scheme to be a great success and is
strongly considering a repeat of the programme.
However, opinion amongst local (store) management is divided, with many commenting that
‘the money could’ve been better spent elsewhere’
As a member of the People Analytics team, you see this as an opportunity to investigate further.
ROI of L&D In the two weeks following the
launch of the new handset
Working with the Business you learn that last time:
• The average profit margin delivered by those attending the course was £810 greater than
those not attending the course
• Cost were incurred (predominately) in four ways The maximum number of
attendees that is operationally
viable
2.5% ROI
ROI of L&D
Segmenting Benefit by Performance:
Course Design
9.5% ROI
Maximising ROI?
If we were to favour low performers:
Delegate Mix Reversed
Average Margin Increase Attendees Total
Course Design
Course Design
Favour Low
Performers as
Delegates
33.8%
Excluding
Course
Design Costs
Original
Programme 9.5%
2.5%
CHALLENGING ASSUMPTIONS
Workforce instability negatively impacts profitability | Our new estate strategy will not impact
employee retention
Example Assumption
‘Workforce instability negatively impacts profitability’
Scenario 1:
The pattern does not suggest a
correlation between lower staff turnover
and higher profit.
Provide Advice
Lo
w
Scenario 2:
The pattern does suggest a correlation
between lower staff turnover and
higher profit.
Provide Advice
An organisation are not renewing their leases on central London offices. On expiry
of each lease, staff will be moved to purpose built offices along the M25 corridor.
The average distance for employees from home to office will be reduced
PROGRAMMES + INITIATIVES
Graduates | Agile Working
Graduate Programme
Scenario:
• Cohort of 20 Graduates
• Salary Cost £30k per Person
• Programme lasts 24 Months
Plus:
• Attraction Costs
• Onboarding Costs
• Costs of Running Programme (Direct and Indirect)
Graduate Programme
Investment Timeline
120
100
80
60
40
20 Payback Starts Payback Positive
20 3 7
False
What’s the Problem?
Hypothesis 2: It’s the source of the recruits….?
Other 6 6
20 3 4 13
Investigate Further
What’s the Problem?
Additional Questions
And so on….
Agile Working
Scenario: An organisation is considering offering the option to some or all of its staff to work
from home.
What are the potential benefits or risks that this policy may bring to:
a) the organisation
b) the workforce?
Organisation
Workforce
(The Employee)
STRATEGIC WORKFORCE
PLANNING
Defining Workforce Planning
Aim: reduce business strategy execution risks associated with the workforce
Correct Appropriate
Right Place Right Time Best Cost
Volume Skills
Probability of job losses within the
next two decades
High Probability
- Retail Sales
- Tax Accountants
Low Probability
- Dentists
- The Clergy
Forecast
Horizon
Training for the Jobs of Today Development for the Roles of Tomorrow
Shortlist Alternate
Kick-Off Meeting Corporate Isolate Demand Age and Pension Assign
Intervention
Strategy Review Drivers Analysis Accountability
Strategies
Data Availability &
Integrity Environmental Agree and Apply Historical Agree Timelines
Consider One-Off
Scanning Demand Resignation Rate and Success
and Ongoing
Tools & Algorithms Analysis Criteria
Costs
Technology Workforce
Profiling Measure and
Cost Benefit
Leadership Report
Analysis
Engagement Movements Gap Analysis
Analysis Review Based on
Consider Non-
Skills & Success Levels
Quantify Gap between Demand and Supply Financial Impacts
Resources Determine Key and Changing
Determine Drivers
Job Roles Context
Assess Associated Risk Determine Plan
Quantitative & Qualitative Techniques | Job Roles Considered Separately or in Logical Clusters | Workshops, Interviews & Focus Groups
Understanding the Gap
Increasing Demand v Decreasing Supply
65
60
55
Headcount
50
45 Supply
40 Demand
35
30
2015 2016 2017 2018
Time
50
Headcount
45
40 Supply
Demand
35
30
2015 2016 2017 2018
Time
Process
Prepare & Research Forecast & Quantify Design & Action
Quantitative & Qualitative Techniques | Job Roles Considered Separately or in Logical Clusters | Workshops, Interviews & Focus Groups
Informing the People Plan
A well formed Strategic Workforce Plan is a vital to a coherent long term People
Plan
It will inform these HR functions, processes, strategies and initiatives:
Recruitment Job Redesign
Retention Succession Planning
Reward Retirement Planning
Learning & Development The Diversity Profile
Career Paths Employee Value Proposition
Not Exhaustive
Informing the People Plan
A well formed Strategic Workforce Plan is a vital to a coherent long term People
Plan
It will inform these HR functions, processes, strategies and initiatives:
Recruitment Job Redesign
Retention Succession Planning
Reward Retirement Planning
Learning & Development The Diversity Profile
Career Paths Employee Value Proposition
HR will most likely invest in SWP to be better (i.e. more efficient and effective) at
delivering the above.
The Business aim and benefit is more holistic: to reduce business strategy
execution risks associated with the workforce
Section 9
WRAP UP
Sam Hill
Founder
Workforce Dimensions
sam.hill@workforcedimensions.co.uk
@sam_hill_wfd
https://uk.linkedin.com/in/samuelhill68