Академический Документы
Профессиональный Документы
Культура Документы
Submitted To:
Md. Ashraf Harun
Assistant Professor
Department of Marketing, FBS
University of Dhaka
1. Introduction
Dhaka is the capital of Bangladesh. Around 21 million people live in this city. Dhaka was under
the rule of Mughal Empire for a long time. From then the legacy of Kebab starts. Kebab is the
invention of Arabs. There are many different types of kebab. Because of its spicy taste most of
the Bengali people are fond of it. This is why there are so many kebab chains and restaurants in
Dhaka. The restaurant business is growing very fast and generating a lot of revenue.
Our research is mainly focused on a specific Bengali restaurant that is Star kabab. We have
focused on the service quality of Star Kabab on this paper. As the perception of customers
depend on various factors such as food quality, interior design, cleanliness, employee behaviour
etc. So it is very much necessary to evaluate the service quality of a restaurant to identify and
solve their problem and to continue a sustainable growth.
2. Background
main branch is on Thatari Bazar, Nawabpur. And rest of them are in Wari. Kawran Bazar.
Gulistan, Farmgate, Bangobazar, Dhanmondi, Banani and elephant road.
How can Star Kabab improve their service quality in order to regain lost customers and market
share?
4. Indicative Methodology
Page |3
A research methodology is the process of collecting information and data in order to identify
business problems and find solutions to those problems. To achieve the objectives of this study
and collect the necessary information to make a decision, a survey questionnaire will be made
and distributed among the sample.
The research will be quantitative in nature. It will focus on the service quality factors that
influence the consumer’s perception towards Star Kabab. Based on previously conducted similar
researches, a questionnaire will be created and sent out to the target sample segment to collect
data and analyze their perception towards Star Kabab. The questionnaire will be made using
google forms and distributed through social media.
The research aims to gain insights on customer’s experiences with Star Kabab. The data
collected will be reliable as the sample will consist of people who have visited Star Kabab.
Reference
1. Anon, (2020). [online] Available at: https://businessdaily24.com/bangladeshi-young-
entrepreneurs-should-invest-food-industry/ [Accessed 11 Feb. 2020].
2. Express, T. (2020). Hotel and restaurant sector set to post higher growth. [online] The
Financial Express. Available at: https://thefinancialexpress.com.bd/economy/hotel-and-
restaurant-sector-set-to-post-higher-growth-1523184592 [Accessed 11 Feb. 2020].
3. Report, S. (2020). Daily Star Foodiez Choice Awards 2015: who won what. [online] The
Daily Star. Available at: https://www.thedailystar.net/lifestyle/food/daily-star-foodiez-
choice-awards-2015-who-won-what-785113 [Accessed 11 Feb. 2020].