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Juan Sebastian Garcia, Shuting Chai, Jiaxin Li, Mai Chi, Kshitij Gupta

Presenter: shuting
Time:
1
Scope and methodology
2
Problems, Solutions and Cases

3
Contents Key findings
4
Recommendations
5
Conclusion
2
01
INTRODUCTION
Scope Research Methodology & Proposal
The general requirement is to understand more To understand what our main objective is and what
about the enablers and barriers to collaborative we used to get the recommendations/findings
supplier-buyer relationships in agriculture.

3
Interview

George Roiser
Adjunct Faculty at SP Jain Megan Mcdowall
Karl-Matthias Westphal
School of Global Farmer at LAURINA
Executive Butcher at
Management Farms
Hanseatic Fine Foods

Stephen Water
Oscar Javier Garcia
Management and
Vice President at Dole
Operations Support
Stanfilco
•RMIT University

4
02
Findings & Case Studies

5
Problems

Root Cause in collaboration Barriers of collaboration


 Uncertainty  Size of farmers

 Imperfect information  Management Conflicts

– Give more powers to the processors  Psychological factors

 Customers’ Perception

6
Case Study - India

Complex
Supply
Chains
Not enough
education

Improper
Infrastructure

7
Solutions

Communication Technology
 Trust between two parties  Transparency
 Perception  Agriculture uncertainty
 Common goal

Efficiency
 Adoption of new concepts
-> Collaboration 8
Case Study

China:
Chinese Agricultural Technology Promotion Network Scotland:
Provincial agricultural communication Centre Community / The Third Party

E- Commerce Platform

Communication + Technology

9
Findings

Small and Medium Famers would be encouraged in collaboration

Diseases

Weather Market Demand

10
Findings - levers of sustainable buying strategies

Agent

Community Government
Retailers

11
Findings - levers of sustainable buying strategies

Common Goals
• Incentive misalignment trigger
dis-trust

• JBS case of setting common goal

13
Findings
- Key driving force: MARKET DEMAND
- There are evidence of collaboration in Australian market

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03
Recommendations
Perception Technology Communal Programs
 Fixed mindset and traditional opinions  Block Chain  Value Flagship Model
 Collaboration comes with new changes
 Mobile App  Young Food Innovators

Pilot programs & Experiments

15
Recommendations - Technology

Blockchain
Digital Payments
Virtual Market
Location Search
Messaging

Direct Approach

16
Recommendations - Technology

OPPORTUNITIES LIMITATIONS

• Increases the trust level • Conservative Mindset

• Transparent and effective


• High Cost
• Management of risk

• Suitable collaboration
environment

17
Recommendations – Encourage communal activities
Insights2Innovation

• Capability to transform and innovate the supply chain

Value flagship chain model Young Food Innovators


Conclusion

Key factors to successful collaboration

 Technology

 Communication

 Education

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